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how to do google ads keyword research

Published on: July 5 2023 by pipiads

Google Ads was built on search with the goal of matching a user's search inquiry with highly relevant ads that lead them directly to a relevant landing page. Conducting keyword research in the right way has always been crucial to the success of Google Ads campaigns. However, over the past 12 months, Google Ads has made some significant changes to the way match types work, making it even more important to complete keyword research correctly.

Step-by-step process for keyword research:

1. Use the Keyword Planner tool in your Google Ads account to discover new keywords.

2. Enter a collection of keywords that you believe users would use to find your business.

3. Choose relevant keywords and add them to a new ad group.

4. Download the keyword file into a CSV or Google Sheets.

5. Structure and order the keywords into different ad groups based on similar themes.

6. Create campaigns for each theme and add relevant ad groups and keywords.

7. Direct each ad group to a specific landing page for better relevance.

Keyword match types:

There are three types of keyword match types in Google Ads: broad match, phrase match, and exact match. Broad match is very loose, phrase match is moderate, and exact match is tight. It is essential to understand the differences between these match types and their functions.

Structuring campaigns:

Previously, it was recommended to break down campaigns into several ad groups based on specific match types. However, due to recent changes, it is now recommended to group all relevant keywords under one ad group to achieve better results.

Completing keyword research in the right way is a crucial step in having successful Google Ads campaigns. Using the Keyword Planner tool, structuring campaigns, and directing each ad group to a specific landing page will help ensure relevance and improve results. Remember to keep up-to-date with changes in match types and adjust your keyword research accordingly.

Google Ads Keyword Research Tutorial for 2022

What's up everyone! Welcome to the Surfside PPC YouTube channel. Today, I'm going to be going over Google Ads keyword research, and I'm going to give you a five-step process for finding keywords for your Google Ads campaign. So, to get started, you obviously need a Google Ads account. It's completely free to create an account, and you're only going to be charged when you actually start running advertisements. So, you want to start by creating a Google Ads account because that will give you access to the Google Keyword Planner.

- Welcome to Surfside PPC YouTube channel

- Going over Google Ads keyword research

- Five-step process for finding keywords for your Google Ads campaign

- Need a Google Ads account to get started

Step 1: Understand Google Ads Keyword Matching

- Three match types: Broad Match, Phrase Match, Exact Match

- Broad Match: Ad shows up for searches even remotely related to keyword

- Phrase Match: Ad shows up for searches that include the meaning of your keyword

- Exact Match: Ad shows up for keyword and searches with very close meaning to the keyword

- Phrase Match works best for most businesses

Step 2: Create a List of Landing Pages for Your Google Ads Campaign

- Landing page is the page you send users after they click your ad

- List the main keyword for each landing page

- Group landing pages to create specific ad groups

Step 3: List the Main Keyword for Each Landing Page

- Use the Google Keyword Planner to find main keywords for each landing page

- Example: Farmhouse bedding sets, farmhouse throw blankets, farmhouse duvet covers, farmhouse quilts

Step 4: Expand Your Keyword List for Each Page Using the Google Keyword Planner

- Use tools like Keywords Everywhere and Keyword Surfer for more keyword ideas

- Enter main keyword in Google Keyword Planner and scroll down for more keyword ideas

Step 5: Create an Additional Keyword List for Future SEO and PPC Efforts

- Use keyword research to find additional keywords for future campaigns and SEO efforts

- Google Ads keyword research is essential for creating successful campaigns

- Use the five-step process to find relevant keywords for your business

- Group landing pages to create specific ad groups

- Use the Google Keyword Planner and other tools to find more keyword ideas

- Create an additional keyword list for future campaigns and SEO efforts

Google Ads Keyword Research for 2022 [How to Complete Your Keyword Research the Right Way]

Hi there, it's Aaron Young from Define Digital Academy. As a 15,000-hour Google Ads master, I want to teach you how to do proper keyword research for your Google Ads campaign. I call this Teaching Keyword Research Done Right, as it's a crucial element for success in Google Ads. Before even diving into setting up your campaign, you need to do your keyword research and break your keywords into different campaigns and ad groups. This allows you to use the one keyword theme strategy, which sets your campaign up for success.

In this article, I'll guide you through the process of keyword research using the Google Search Keyword Tool. First, you should use Google Docs to write down your baseline keyword research, including location modifiers. Then, go to the Google Ads Tool and select Discover New Keywords. Input your keyword ideas and wait for Google Ads to analyze them. Look at the average monthly searches, competition, and top of page bid range to select the best keywords for your campaign.

After selecting your keywords, add them to your plan and create a new ad group. Use the forecast option to see the estimated cost per click for your budget. I recommend using the one keyword theme strategy and breaking your keywords into different campaigns and ad groups to make optimization easier and more effective. Finally, download your keyword list into a CSV or Google Sheets for future reference and reporting.

Don't forget to stick around to the end of the video to receive my free Google Ads Optimization Checklist. With this system and process, you can optimize your Google Ads campaign every 72 hours, week, month, and three months. It's a valuable tool that I still use today, managing campaigns from small clients to multinational ones.

The ONLY Keyword Research Guide You Need for Google Ads + 7 Golden Rules

Hey, I'm Ed. Let's do proper keyword research without paying for tools. I've managed over 60 million in Google ad spend, so I can show you how to get the best out of Google's keyword planner. I'll be answering some common questions as I go, and I'll give you some quick tips throughout the video.

- Keyword research without paid tools

- Importance of Google's keyword planner

- Answering common questions

- Quick tips

1. Why do keyword research?

- Starting with a reason

- Importance of keyword research for any business

- Working through notes on the left-hand side

2. Paid Tools

- Limited value for accuracy in Google Ads

- Google's free data more comprehensive

- Rarely give specific location data

- Limited data on competitors

- Don't assume a competitor is making money

- Importance of doing the work

3. Finding High Intent Keywords

- Categorizing keywords as low, informational, or transactional

- Transactional keywords identify commercial intent

- Competition column not as important

- Ideal breakeven starting bid

4. Keyword Ideas

- Adding seed keywords

- Reviewing auto complete suggestions

- Using organic search results

- Adding negative keywords

- Using the refine keywords tool

- Filtering for high intent keywords

- Checking for brand terms

- Manual process of keyword research

- Using seed keywords vs. websites

- Adding competitor websites and YouTube videos

- Importance of negative keyword list

- Focus on high intent keywords

- Balancing accuracy and cost in bidding

Google Ads Keywords | How to do Keyword Research Like a PRO


1. Enter the Keyword Planner through Tools and Settings in AdWords.

2. Begin with a broad search term, such as HVAC company.

3. Filter search results by specific location for better accuracy.

4. Choose high-intent keywords relevant to the ad group theme.

5. Avoid low-intent keywords and add them to a negative list.

6. Break down geo ad groups into specific service ad groups.

7. Use specific match types for better conversion rates.

8. Organize ad groups with hyper-specificity for high conversion rates.

How to Do Google Ads Keyword Research 🔬

In this video, Rob from ClicksGeek discusses how to use the Keyword Planner to find high intent keywords and what types of keywords to avoid. He walks viewers through the process of doing keyword research and expanding upon an existing campaign.

Using the Keyword Planner

To use the Keyword Planner, enter three to five keywords that are the theme of your campaign. Google will then crawl and pull what they think are relevant keywords associated with those keywords. You can also manually enter the keywords to find additional relevant keywords.

Finding High Intent Keywords

To find high intent keywords, you want to avoid low intent keywords. These are keywords that have a low conversion rate and are not likely to turn into leads or sales. Examples of low intent keywords include free keywords or general keywords like CPR.

Adding Keywords to Your Campaign

To add keywords to your campaign, choose your ad group and add the new keywords as exact match or phrase match. You can also copy and paste the keywords into a Google sheet or directly into your ad group.

The most important thing to remember when choosing keywords is intent. You want to go after high intent keywords that are more likely to turn into leads or sales. By avoiding low intent keywords and focusing on relevant keywords, you can build a successful ad campaign.

Google Keyword Planner Tutorial 2022: How To Find Profitable Keywords (Free Tool)

- In this article, we will discuss how to find profitable keywords for your Google Ads campaign using the keyword planner tool.

- We will also provide helpful links and resources, including a link to our Google Ads playbook, which includes keyword formulas and negative keyword lists to make the process easier.

Finding Keywords:

- To start, click on tools and settings in the top menu and select keyword planner.

- You can either discover new keywords or get search volume and forecast.

- Use seed keywords, which are broad terms that help identify your product or service.

- Be specific and use our keyword formulas to shortcut the process.

- Filter out irrelevant keywords using the refine keywords feature.

- Go through all the keywords and select the ones that represent someone looking for your product or service.

- Download the keywords as a CSV file and group them by similar search variations.

- Create separate ad groups for keywords that do not fit together, such as lead generation and e-commerce.

Using the Keyword Planner:

- Use the forecast feature to see projections on traffic and conversions based on your cost per click.

- Take this with a grain of salt and consider factors such as match types, location targeting, ad copy, landing page, and negative keywords.

- Using the keyword planner tool can help you find profitable keywords for your Google Ads campaign.

- Take the time to go through all the keywords and group them properly for better ad performance and easier optimization.

- Use our keyword formulas and negative keyword lists to shortcut the process.

- Remember to consider other factors such as match types, location targeting, ad copy, landing page, and negative keywords for a successful campaign.

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