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How To Dropship On Google Shopping ADs For FREE | Google ADs Tutorial

Published on: December 6 2022 by Shri Kanase

How To Dropship On Google Shopping ADs For FREE | Google ADs Tutorial

How To Dropship On Google Shopping ADs For FREE | Google ADs Tutorial

you're what is going on everybody shriek
Inasa here so how to sell on google
shopping ads for absolutely free and
know this is not a clickbait video this
is fully real now if you guys have been
following the advertising news lately
you know that Google Ads recently
released a special feature on their
platform which basically lets you list
your products on the Google Shopping
platform for absolutely free and as
crazy as it sounds it is absolutely real
and I've already started to see some
good results from it so in this video I
want to kind of tok about exactly how
you can personally start selling on
Google Shopping ads for fully free but
also kind of what this means for all of
us whether it's a good thing or a bad
thing because if you don't already know
there are some side effects related to
this specific new feature and it has
both good side effects as well as bad so
it's really important for you to stik
until the end but without wasting any
more time let's exactly find out why
Google even did this and how you as a
drop shipper or a simply a Shopify store
owner can benefit from this so how to
sell on Google Shopping ads for free and
as I already mentioned Google Shopping
ads are now free and this is kind of not
fully the case because you can still run
paid ads with Google but now it's kind
of mixed with free ads and I have taken
this specific gif image directly from
Google's official post and as you can
see these specific ads coming up at the
very bottom right over here are those
free ads which Google is referring to
and it's Knibb related news and when you
scroll although to the top it says ads
right here and these are the paid ads
that Google is referring to so it's kind
of a mix of paid ads as well as those
free ads but before we kind of
understand how to even use this it's
kind of important to know why is this
even happening because if you guys use
Facebook or if you have kind of read
Facebook news you know that Facebook is
not doing something like this at all and
it's kind of surprising looking at the
fact that more people use Facebook ads
compared to Google and I personally
think this big shift with Google ads and
how Google ads is now offering free ads
is going to be the biggest catalyst for
Google's growth and more and more people
will kind of shift from facebook over to
Google like I personally did but why is
Google even doing this what's the kind
of
in tension with Google behind this
strategic move well as you guys know
because of what's going on in the world
when I'm recording this video which is
late April in 2020 the American economy
has not been doing so well simply
because of what started happening during
the beginning of this year and I cannot
name that due to YouTube's rules but
because of that so-called illness
everything just kind of changed with the
economy businesses started to do really
really bad and this kind of caused a lot
of loss of business for many retail
stores specifically such as Macy's
Target Sears etc but in addition a lot
of Nicias went out of business one
specific big industry which is kind of
on the verge of going out of business is
the fashion industry because during this
economic downturn
first of all everybody is locked down
within their homes so nobody can
actually go out and there's no reason to
buy new clothes because you just kind of
stuck at home so there's no need for
that but the smart scientist over at
Google kind of looked at this and
thought of it as an opportunity to gain
even more traffic on the platform and
because of that they kind of introduced
this free platform which less
advertisers kind of advertise their
products for zero dollars but of course
this does not mean that you will no
longer use Google paid ads because
there's nothing literally that can
overtake paid ads as you guys saw with
the gif image at the top paid ads are of
course going to appear at the very top
so those who receive the biggest
priority but the organic adds meaning
the free ads will start appearing at the
bottom so even if you don't use repaid
ads you can still kind of organically
getting traffic and still get some sales
with the free traffic but nonetheless I
really recommend that you still use paid
ads but I'll be going over that very
shortly but exactly what does this mean
for us dropshippers is it really a good
thing for us drop shippers or is it
something that will kind of have to
watch out for and kind of change our
strategies well there are a few
different scenarios that are taking
place because of what's going on with
Google Earth the first thing that will
really happen with dropshippers is that
there's going to definitely be an
increased amount of competition for
those who just start relying on free
traffic let's face it a lot of
dropshippers face lack of money which is
one reason why they start drop shipping
rather than starting another type of
business and because of that now that
Google as has kind of become free for
the audience these people will think
that it is right to just
using paid ads and solely rely on this
free traffic well let me tell you that
there's only so much that you can grow
your business with free traffic at one
point or another you will have to kind
of use paid traffic to boost your
results and to start getting even more
sales but until these people realize
that they will mostly be using free
traffic and this is again just gonna be
causing a lot more competition but
because of this increased amount of
competition now SEO optimization
especially for your titles your
descriptions becomes a key role to
actually getting sales for free with
Google's new platform now if you guys
have been following me for a while and
you have already smash that like button
by now hopefully you know that I
released a very good video on SEO
optimization now is the right time to be
watching it I'll leave the link for that
in the description below but SEO
optimization is actually one of the main
optimizations you will reven have to do
in order to even start ranking
organically with Google's free platform
because now that everybody's competing
with each other for this free traffic
there's only one way that Google is
going to determine one advertiser over
another and that is through the kind of
SEO optimization that specific
advertiser has done what kind of images
they are using whether CTR is etc so
number one thing that will affect where
you rank with free traffic is of course
your CTR meaning are people even
interacting with your ads but number two
are your titles SEO optimized or your
descriptions SEO optimized does Google
know exactly what your product is
because all SEO optimization is is
directly telling Google that hey this is
my product this is what I want you to
rank the product for remember with the
Facebook ads it's much easier because
you're directly handing Facebook the
audience that you want to be ranking for
with Google and that's not the case you
just put a lot of products within one
campaign and just hope that Google shows
it to the right people well you can
reduce that hope factor within that by
doing proper SEO optimization so be sure
to watch my video I'll again leave the
link in the description below but this
is kind of leading to another thing for
us dropshippers and that is drop in paid
ad users as I mentioned in the beginning
but this is going to equal a decrease in
AD competition now this is kind of just
my opinion because this is what I
personally believe will happen now that
there's free traffic and free ways to
kind of gain traffic without paying
because again a lot of dropshippers
would rather opt-in for the free traffic
rather than pay for anything but if you
find yourself using google shopping at
still meaning paying for them still
you'll notike that the CPC's may
actually decrease a bit and you would
kind of face an increased amount of
sales for more profitability because
there's just a decrease amount of AD
competition in general why because more
people are now relying on the free
traffic rather than on the page traffic
so this is kind of a good thing for
people who want to pay for their ad
stuff but now that you know all of this
there's only one ideal situation really
that you can be going towards when it
comes to google shopping at and this
doesn't matter whether you're just
starting out with Google or you want to
start out or you're already an expert
with Google the ideal situation here
will be that you want to kind of be
using paid ads along with freeze traffic
for the high bid products and buy high
bid products basically mean all those
specific products which are inside your
testing campaigns but are not spending
any money they don't have any
impressions etc so those kinds of
products now Google will kind of show
them in the same way that other
advertisers are selling that product
would be shown but rather than paying
for those specific products you'll now
just be competing via SEO optimization
and the CTRs so this is kind of a double
win-win situation for you why because
those specific products which are right
for your specific campaigns meaning
which are getting you sales
they'll also continue to get you sales
via the paid traffic but those products
which are not running or not doing well
within your campaigns can now do much
better with organic traffic through this
new program that Google has introduced
so it's again a double win-win situation
you can definitely be experiencing an
higher amount of return on adspend and a
higher amount of sales in general if you
do apply this ideal situation so again
it is a very exciting time for those
people using Google Ads
Google Ads has a very bright future for
the months and years to come simply
because now you Google is directly
competing with Facebook in fact a lot of
people are starting to leave Facebook
because of the high costs strict rules
and add account bans and it's just not
worth the hassle anymore especially if
you can use Google as a platform
profitably and make a lot of money
because those people doing well with
Google know that sure you can scale to
the moon with Facebook very very fast
but Google is the platform which is more
sustainable so if you do want to get
started with Google
I highly recommend again watching the
video in the description below but also
checking out the Google ads playlist on
my channel it's completely free but now
let's move on to the final part of the
video which is how do you actually start
using the program and how do you
actually know if you're already eligible
for the program and already activated
within your Merchant Center account
because yes to activate this program
you'll need to go to your Merchant
Center account so let's do just that
so this is my Merchant Center account
for one of my main Shopify stores so
from the main menu you want to go ahead
and go over here on the left and click
on growth because under growth you'll be
going to this specific section called
manage programs and this specific
program within Merchant Center is called
surfaces across Google and if you go
ahead and read the description right
here it simply says show your products
and unpaid non add product results on
surfaces across school basically you'll
be able to increase the number of places
where your product listings up here and
it's completely free as you can see it
says we don't charge sites to be part of
the Google search index your products
will show on surfaces across Google for
free but as you can see for my specific
Merchant Center account it already says
active but if yours does not say active
or it says something else go ahead and
make sure to click on the Settings
button right here or there should be
another option over here for you to
click on but once you click on that you
can simply go ahead and come on to this
specific page and you can go ahead and
choose to activate the program or you
can cancel it but if you've already been
signed up for a Merchant Center account
you've been using Google for more than
one to two months you should already
have this specific program active within
your Merchant Center but if you're just
starting you out be sure to come in here
and make sure that this program is
active and one more thing once you do
that is you want to go ahead and click
on the program settings drop down menu
right here because here is where you
will have to enter your shipping policy
link and simply go ahead and paste your
shipping policy link from your store
over on to this URL section but once you
have done that that's pretty much it
you're good to go and once you start
getting traffic via this free program
you can go on to the performance section
right over here and when you click on
performance section you'll see that
there's a dashboard section and on
dashboard it says
surfaces across Google clicks if you go
ahead and click on these three dots and
click expand we can see that on the
right it says free clicks all so these
are all the free clicks I've gotten
since April 22nd
and as you can see I've gotten over a
thousand clicks if we just take the
lowest possible conversion rate or the
specific thousand visitors which is
about 1% even with a thousand free
clicks I was able to get 10 extra sales
so as you guys can see I learn lead not
pay anything for these 10 extra sales
they were completely free and the beauty
about this is that the free clicks I'm
getting on my products are increasing
well over time in a kind of like a
linear fashion so basically a straight
line which is why it is such a good idea
to be getting into this program so that
you can basically get all these clicks
for fully free and as long as you have
this program active within your Merchant
Center you'll continue to get this free
clicks and as you add more and more
products they will automatikally be
eligible to be shown for free based on
the SEO optimizations you have done so
that's why it is so important to
properly do SEO optimization but that
was the basic idea on how you can start
basically selling on Google for
absolutely free if you found any type of
value in this video smash that like
button down below and smash that
subscribe button if you haven't already
and I'll see you guys next time