How to Embed the Facebook Pixel on your Shopify Store
Published on: November 30 2022 by Curious Themes - Shopify Experts
How to Embed the Facebook Pixel on your Shopify Store
Table of Contents About How to Embed the Facebook Pixel on your Shopify Store
How to Embed the Facebook Pixel on your Shopify Store
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00:00:16 | 00:00:20 | hi I'm Alma kin from curious themes web |
00:00:19 | 00:00:24 | development studio in Nashville |
00:00:20 | 00:00:27 | Tennessee and in this video we are going |
00:00:24 | 00:00:30 | to go through setting up the Facebook |
00:00:27 | 00:00:32 | pixel so that you can start advertising |
00:00:30 | 00:00:34 | on Facebook and start actually |
00:00:32 | 00:00:39 | collecting information and statistiks |
00:00:34 | 00:00:41 | about the amount of conversions or lead |
00:00:39 | 00:00:44 | signups that you're getting from your |
00:00:41 | 00:00:45 | Facebook advertising so this is of |
00:00:44 | 00:00:49 | course very important information to |
00:00:45 | 00:00:51 | have because it's going to allow you to |
00:00:49 | 00:00:54 | decide which ads to spend more money on |
00:00:51 | 00:00:56 | as well as you know if you want to stop |
00:00:54 | 00:00:59 | an ad if it's not working so having this |
00:00:56 | 00:01:02 | setup is very key so we are in my |
00:00:59 | 00:01:04 | Facebook Ads manager right now so I |
00:01:02 | 00:01:07 | actually have a business Ads manager |
00:01:04 | 00:01:09 | account because I have ads that I'm |
00:01:07 | 00:01:12 | running for a few different online |
00:01:09 | 00:01:14 | stores so yours may look a little bit |
00:01:12 | 00:01:17 | different than mine however if you go to |
00:01:14 | 00:01:18 | your Facebook Ads manager inside to your |
00:01:17 | 00:01:20 | Facebook account |
00:01:18 | 00:01:23 | it'll look something similar to this and |
00:01:20 | 00:01:24 | we are going to go to the pixels area so |
00:01:23 | 00:01:28 | to do this we're going to just click on |
00:01:24 | 00:01:32 | this ads manager and go to all tools and |
00:01:28 | 00:01:35 | do pixels and then here you see this |
00:01:32 | 00:01:37 | area of create a Facebook pixel so we |
00:01:35 | 00:01:39 | are going to go in and set this up for |
00:01:37 | 00:01:41 | our site so I'm going to be walking you |
00:01:39 | 00:01:44 | through the steps of how to actually |
00:01:41 | 00:01:47 | embed this Facebook pixel onto the back |
00:01:44 | 00:01:49 | end of a Shopify store so we're actually |
00:01:47 | 00:01:52 | creating it for this store right here |
00:01:49 | 00:01:54 | the delightful gent which sells men's |
00:01:52 | 00:01:56 | accessories and bags and things like |
00:01:54 | 00:02:00 | that so this is what we will be |
00:01:56 | 00:02:03 | advertising so let's go in and create |
00:02:00 | 00:02:04 | this pixel these steps though are going |
00:02:03 | 00:02:06 | to be the exact same whether you're |
00:02:04 | 00:02:08 | actually creating this for a Shopify |
00:02:06 | 00:02:11 | store or for a regular website you're |
00:02:08 | 00:02:12 | just gonna have your implementation of |
00:02:11 | 00:02:14 | where you put the code to be a little |
00:02:12 | 00:02:19 | bit different so we're gonna hit this |
00:02:14 | 00:02:21 | create a pixel and you could change the |
00:02:19 | 00:02:22 | name to whatever you want it to be so |
00:02:21 | 00:02:24 | we're just gonna keep this the |
00:02:22 | 00:02:25 | delightful gence pixels since that's the |
00:02:24 | 00:02:31 | story |
00:02:25 | 00:02:34 | and click Next so now it's going through |
00:02:31 | 00:02:35 | in terms of how to actually integrate it |
00:02:34 | 00:02:38 | yourself |
00:02:35 | 00:02:40 | so there's different options of either |
00:02:38 | 00:02:42 | emailing the instructions to a developer |
00:02:40 | 00:02:45 | manually installing the code yourself or |
00:02:42 | 00:02:48 | using what we're going to be doing which |
00:02:45 | 00:02:50 | is using Shopify so we're just going to |
00:02:48 | 00:02:52 | click on this use integration now if you |
00:02:50 | 00:02:54 | weren't doing Shopify you could always |
00:02:52 | 00:02:56 | hit this manually install the code and |
00:02:54 | 00:02:58 | it'll walk you through the steps of |
00:02:56 | 00:03:00 | where you need to actually install that |
00:02:58 | 00:03:02 | code on your site we're gonna hit this |
00:03:00 | 00:03:08 | use an integration manager and we're |
00:03:02 | 00:03:10 | gonna hit Shopify from this list and now |
00:03:08 | 00:03:12 | it's walking us through exactly where to |
00:03:10 | 00:03:14 | set this up so where it's saying let's |
00:03:12 | 00:03:18 | hop into my back end of my Shopify store |
00:03:14 | 00:03:21 | now I am under online store in |
00:03:18 | 00:03:24 | preferences and if you scroll down you |
00:03:21 | 00:03:26 | can see here this Facebook pixel so this |
00:03:24 | 00:03:30 | is the Facebook pixel area that we will |
00:03:26 | 00:03:34 | be adding this into so let's go back to |
00:03:30 | 00:03:38 | our Facebook store and so I'm going to |
00:03:34 | 00:03:42 | just copy my pixel so this is under the |
00:03:38 | 00:03:44 | enter your pixel your Facebook pixel ID |
00:03:42 | 00:03:46 | and I'm gonna go back to my Shopify |
00:03:44 | 00:03:53 | store and I'm gonna paste my pixel in |
00:03:46 | 00:03:56 | and hit save and now you can see it's |
00:03:53 | 00:03:58 | showing up there now again if you're not |
00:03:56 | 00:04:00 | using a Shopify and you're using like a |
00:03:58 | 00:04:03 | WordPress site it'll be actual code that |
00:04:00 | 00:04:06 | you need to embed in the head area of |
00:04:03 | 00:04:08 | your site and so it'll have instructions |
00:04:06 | 00:04:12 | for you there so let's head back to |
00:04:08 | 00:04:15 | Facebook and next and we're going to it |
00:04:12 | 00:04:17 | prompts us to check our pixel status so |
00:04:15 | 00:04:23 | we're just going to close out of this |
00:04:17 | 00:04:26 | and we're gonna refresh this and now we |
00:04:23 | 00:04:29 | are on the Facebook pixels area so it |
00:04:26 | 00:04:31 | shows that we need to finish setting up |
00:04:29 | 00:04:33 | our pixel however we've already gone |
00:04:31 | 00:04:35 | through setting that up so that tells me |
00:04:33 | 00:04:36 | that there you just haven't as it says |
00:04:35 | 00:04:39 | here hasn't received any activity from |
00:04:36 | 00:04:42 | your pixel so now that we have |
00:04:39 | 00:04:45 | saved that let's go to our front end of |
00:04:42 | 00:04:47 | the site and let's just refresh and let |
00:04:45 | 00:04:51 | me click around and this should activate |
00:04:47 | 00:04:53 | that the pixel is now installed so now |
00:04:51 | 00:05:02 | let's head back to Facebook and I'm just |
00:04:53 | 00:05:03 | going to hit refresh and you can see now |
00:05:02 | 00:05:05 | since we clicked around just a little |
00:05:03 | 00:05:08 | bit it shows this last received in the |
00:05:05 | 00:05:14 | last minute so we can hit this details |
00:05:08 | 00:05:17 | area and you can see more information |
00:05:14 | 00:05:20 | about your pixel here and so will |
00:05:17 | 00:05:24 | actually see in terms of as you start |
00:05:20 | 00:05:26 | having this for ads and selecting this |
00:05:24 | 00:05:27 | pixel as where you want to track your |
00:05:26 | 00:05:30 | activity you'll start seeing more |
00:05:27 | 00:05:33 | activities showing up here so this is |
00:05:30 | 00:05:36 | how you set up your Facebook pixel and |
00:05:33 | 00:05:41 | get it all set up to start advertising |
00:05:36 | 00:05:44 | with Facebook so I hope you enjoyed this |
00:05:41 | 00:05:46 | tutorial and make sure to subscribe to |
00:05:44 | 00:05:48 | get more video tutorials all about |
00:05:46 | 00:05:51 | Shopify and how to extend the |
00:05:48 | 00:05:51 | functionality of your online store |
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