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How to Embed the Facebook Pixel on your Shopify Store

Published on: November 30 2022 by Curious Themes - Shopify Experts

How to Embed the Facebook Pixel on your Shopify Store

How to Embed the Facebook Pixel on your Shopify Store

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00:00:16 00:00:20 hi I'm Alma kin from curious themes web
00:00:19 00:00:24 development studio in Nashville
00:00:20 00:00:27 Tennessee and in this video we are going
00:00:24 00:00:30 to go through setting up the Facebook
00:00:27 00:00:32 pixel so that you can start advertising
00:00:30 00:00:34 on Facebook and start actually
00:00:32 00:00:39 collecting information and statistiks
00:00:34 00:00:41 about the amount of conversions or lead
00:00:39 00:00:44 signups that you're getting from your
00:00:41 00:00:45 Facebook advertising so this is of
00:00:44 00:00:49 course very important information to
00:00:45 00:00:51 have because it's going to allow you to
00:00:49 00:00:54 decide which ads to spend more money on
00:00:51 00:00:56 as well as you know if you want to stop
00:00:54 00:00:59 an ad if it's not working so having this
00:00:56 00:01:02 setup is very key so we are in my
00:00:59 00:01:04 Facebook Ads manager right now so I
00:01:02 00:01:07 actually have a business Ads manager
00:01:04 00:01:09 account because I have ads that I'm
00:01:07 00:01:12 running for a few different online
00:01:09 00:01:14 stores so yours may look a little bit
00:01:12 00:01:17 different than mine however if you go to
00:01:14 00:01:18 your Facebook Ads manager inside to your
00:01:17 00:01:20 Facebook account
00:01:18 00:01:23 it'll look something similar to this and
00:01:20 00:01:24 we are going to go to the pixels area so
00:01:23 00:01:28 to do this we're going to just click on
00:01:24 00:01:32 this ads manager and go to all tools and
00:01:28 00:01:35 do pixels and then here you see this
00:01:32 00:01:37 area of create a Facebook pixel so we
00:01:35 00:01:39 are going to go in and set this up for
00:01:37 00:01:41 our site so I'm going to be walking you
00:01:39 00:01:44 through the steps of how to actually
00:01:41 00:01:47 embed this Facebook pixel onto the back
00:01:44 00:01:49 end of a Shopify store so we're actually
00:01:47 00:01:52 creating it for this store right here
00:01:49 00:01:54 the delightful gent which sells men's
00:01:52 00:01:56 accessories and bags and things like
00:01:54 00:02:00 that so this is what we will be
00:01:56 00:02:03 advertising so let's go in and create
00:02:00 00:02:04 this pixel these steps though are going
00:02:03 00:02:06 to be the exact same whether you're
00:02:04 00:02:08 actually creating this for a Shopify
00:02:06 00:02:11 store or for a regular website you're
00:02:08 00:02:12 just gonna have your implementation of
00:02:11 00:02:14 where you put the code to be a little
00:02:12 00:02:19 bit different so we're gonna hit this
00:02:14 00:02:21 create a pixel and you could change the
00:02:19 00:02:22 name to whatever you want it to be so
00:02:21 00:02:24 we're just gonna keep this the
00:02:22 00:02:25 delightful gence pixels since that's the
00:02:24 00:02:31 story
00:02:25 00:02:34 and click Next so now it's going through
00:02:31 00:02:35 in terms of how to actually integrate it
00:02:34 00:02:38 yourself
00:02:35 00:02:40 so there's different options of either
00:02:38 00:02:42 emailing the instructions to a developer
00:02:40 00:02:45 manually installing the code yourself or
00:02:42 00:02:48 using what we're going to be doing which
00:02:45 00:02:50 is using Shopify so we're just going to
00:02:48 00:02:52 click on this use integration now if you
00:02:50 00:02:54 weren't doing Shopify you could always
00:02:52 00:02:56 hit this manually install the code and
00:02:54 00:02:58 it'll walk you through the steps of
00:02:56 00:03:00 where you need to actually install that
00:02:58 00:03:02 code on your site we're gonna hit this
00:03:00 00:03:08 use an integration manager and we're
00:03:02 00:03:10 gonna hit Shopify from this list and now
00:03:08 00:03:12 it's walking us through exactly where to
00:03:10 00:03:14 set this up so where it's saying let's
00:03:12 00:03:18 hop into my back end of my Shopify store
00:03:14 00:03:21 now I am under online store in
00:03:18 00:03:24 preferences and if you scroll down you
00:03:21 00:03:26 can see here this Facebook pixel so this
00:03:24 00:03:30 is the Facebook pixel area that we will
00:03:26 00:03:34 be adding this into so let's go back to
00:03:30 00:03:38 our Facebook store and so I'm going to
00:03:34 00:03:42 just copy my pixel so this is under the
00:03:38 00:03:44 enter your pixel your Facebook pixel ID
00:03:42 00:03:46 and I'm gonna go back to my Shopify
00:03:44 00:03:53 store and I'm gonna paste my pixel in
00:03:46 00:03:56 and hit save and now you can see it's
00:03:53 00:03:58 showing up there now again if you're not
00:03:56 00:04:00 using a Shopify and you're using like a
00:03:58 00:04:03 WordPress site it'll be actual code that
00:04:00 00:04:06 you need to embed in the head area of
00:04:03 00:04:08 your site and so it'll have instructions
00:04:06 00:04:12 for you there so let's head back to
00:04:08 00:04:15 Facebook and next and we're going to it
00:04:12 00:04:17 prompts us to check our pixel status so
00:04:15 00:04:23 we're just going to close out of this
00:04:17 00:04:26 and we're gonna refresh this and now we
00:04:23 00:04:29 are on the Facebook pixels area so it
00:04:26 00:04:31 shows that we need to finish setting up
00:04:29 00:04:33 our pixel however we've already gone
00:04:31 00:04:35 through setting that up so that tells me
00:04:33 00:04:36 that there you just haven't as it says
00:04:35 00:04:39 here hasn't received any activity from
00:04:36 00:04:42 your pixel so now that we have
00:04:39 00:04:45 saved that let's go to our front end of
00:04:42 00:04:47 the site and let's just refresh and let
00:04:45 00:04:51 me click around and this should activate
00:04:47 00:04:53 that the pixel is now installed so now
00:04:51 00:05:02 let's head back to Facebook and I'm just
00:04:53 00:05:03 going to hit refresh and you can see now
00:05:02 00:05:05 since we clicked around just a little
00:05:03 00:05:08 bit it shows this last received in the
00:05:05 00:05:14 last minute so we can hit this details
00:05:08 00:05:17 area and you can see more information
00:05:14 00:05:20 about your pixel here and so will
00:05:17 00:05:24 actually see in terms of as you start
00:05:20 00:05:26 having this for ads and selecting this
00:05:24 00:05:27 pixel as where you want to track your
00:05:26 00:05:30 activity you'll start seeing more
00:05:27 00:05:33 activities showing up here so this is
00:05:30 00:05:36 how you set up your Facebook pixel and
00:05:33 00:05:41 get it all set up to start advertising
00:05:36 00:05:44 with Facebook so I hope you enjoyed this
00:05:41 00:05:46 tutorial and make sure to subscribe to
00:05:44 00:05:48 get more video tutorials all about
00:05:46 00:05:51 Shopify and how to extend the
00:05:48 00:05:51 functionality of your online store

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