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How To Find And Be Profitable From Instagram Influencers | Shopify Dropshipping 2021

Published on: December 21 2022 by Yash Shah

In today's digital age, social media platforms have become essential tools for businesses to reach out to potential customers. Instagram, with its visual appeal and massive user base, has become a popular choice for businesses to market their products. And with the rise of dropshipping, Instagram influencers have become a key part of many successful dropshipping businesses. In this article, we will explore how to find and be profitable from Instagram influencers in Shopify dropshipping in 2021.

Finding Instagram Influencers:

1. Use Instagram search: Use relevant hashtags and keywords to find influencers who are already promoting products similar to yours.

2. Use influencer platforms: Platforms like Upfluence and Influence.co can help you find influencers based on their niche, engagement rates, and other metrics.

3. Check competitor's pages: Look for influencers who are already promoting products in your niche by checking your competitor's pages.

4. Use Google: Use Google search to find bloggers and influencers in your niche who have a significant following on Instagram.

Working with Instagram Influencers:

1. Negotiate the deal: Once you have found an influencer who fits your brand, negotiate the deal with them. Be clear about your expectations, including the number of posts and compensation.

2. Monitor their posts: Keep an eye on the influencer's posts and track the engagement rate to see if it's converting into sales.

3. Provide clear instructions: Provide the influencer with clear instructions on how to promote your products, including the use of hashtags and any specific guidelines.

4. Build a long-term relationship: If the influencer's posts are converting into sales, consider building a long-term relationship with them to promote your products.

Instagram influencers can be a valuable asset to any dropshipping business in 2021. Finding the right influencers and building a strong relationship with them can lead to increased brand awareness and, ultimately, more sales. By following the tips outlined in this article, you can successfully find and be profitable from Instagram influencers in your Shopify dropshipping business.

- Discussing how to properly utilize Instagram influencers for online businesses

- Personal experience with experimenting with Instagram influencers

Types of Influencers:

- Personal Instagram influencers with a personal brand

- General pages or fan pages within a specific niche

Working with Personal Influencers:

- Building rapport and trust with the influencer

- Asking for audience insights and analytics

- Testing the waters with a story shoutout before investing in a feed post

- Sending the product for the influencer to showcase or display

- Personal influencers are more effective and have a higher ROI

Maximizing Sales:

- Influencer marketing is a great way to season your pixel for Facebook marketing

- Utilize influencer marketing during large e-commerce days and events

- Personal influencers have more authenticity and trust, leading to more sales

- Use engagement calculators to ensure the influencer has a good engagement rate

- Take action and reach out to potential influencers

- Personal influencer marketing is the way to go for higher ROI

- Q4 and onwards is a great time to maximize sales through influencer marketing.

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