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How To Find WINNING Keywords For Google Shopping ADs | Keyword Planner Tutorial

Published on: December 6 2022 by Shri Kanase

How To Find WINNING Keywords For Google Shopping ADs | Keyword Planner Tutorial

How To Find WINNING Keywords For Google Shopping ADs | Keyword Planner Tutorial

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00:00:00 00:00:04 yo what is going on everybody srikanasa
00:00:02 00:00:07 here so the complete
00:00:04 00:00:08 google ads keyword research tutorial now
00:00:07 00:00:10 when it comes to keywords and using
00:00:08 00:00:12 keywords for google ads
00:00:10 00:00:13 that is literally one of the most
00:00:12 00:00:15 important things you can do because
00:00:13 00:00:17 as you're about to find out keywords
00:00:15 00:00:18 play a big role in the kind of results
00:00:17 00:00:20 that you get
00:00:18 00:00:21 with your google ads and it doesn't
00:00:20 00:00:23 really matter whether you do shopping
00:00:21 00:00:25 ads only or do shopping
00:00:23 00:00:27 and search ads because keywords is a
00:00:25 00:00:27 fundamental thing that you need to have
00:00:27 00:00:30 right
00:00:27 00:00:31 on your product pages but unfortunately
00:00:30 00:00:32 keywords are also one of the most
00:00:31 00:00:35 commonly
00:00:32 00:00:36 misused parts of google ads because a
00:00:35 00:00:37 lot of people
00:00:36 00:00:39 really don't know what is a proper
00:00:37 00:00:40 method to go out and find winning
00:00:39 00:00:41 keywords
00:00:40 00:00:43 and how to even implement them within
00:00:41 00:00:44 the product pages
00:00:43 00:00:46 and the overall website now if you have
00:00:44 00:00:47 already watched a lot of my other google
00:00:46 00:00:49 ads tutorials
00:00:47 00:00:51 you know that keywords play an important
00:00:49 00:00:52 role in whatever i do and whatever
00:00:51 00:00:54 videos i have but this video is going to
00:00:52 00:00:56 go a little bit more in depth into
00:00:54 00:00:58 actually finding those keywords knowing
00:00:56 00:00:59 which are the right keywords which are
00:00:58 00:01:01 the wrong keywords etc so
00:00:59 00:01:03 be sure to watch this video until the
00:01:01 00:01:04 end but let's just get right into it so
00:01:03 00:01:06 the first thing you'll have to do in
00:01:04 00:01:08 order to find any type of success
00:01:06 00:01:10 with the keyword research tutorial i'm
00:01:08 00:01:11 about to show you is to just
00:01:10 00:01:13 gently destroy that like button down
00:01:11 00:01:15 below until it turns blue it'll take
00:01:13 00:01:16 just two quick seconds okay hopefully
00:01:15 00:01:18 i've done that but
00:01:16 00:01:20 before toking about the exact strategy
00:01:18 00:01:20 i personally use and going in depth with
00:01:20 00:01:23 a real live
00:01:20 00:01:24 example we need to know exactly how
00:01:23 00:01:26 keywords work
00:01:24 00:01:28 with google ads meaning why is this even
00:01:26 00:01:29 important in the first place
00:01:28 00:01:31 one thing you want to understand is that
00:01:29 00:01:33 keywords literally equals
00:01:31 00:01:35 interest targeting with facebook ads so
00:01:33 00:01:37 when you go on facebook ads
00:01:35 00:01:38 you want to launch a new ad set you
00:01:37 00:01:40 would go in and you would choose an
00:01:38 00:01:40 interest to target or a look-alike
00:01:40 00:01:43 audience
00:01:40 00:01:44 with google ads these interests within
00:01:43 00:01:46 the access that we target
00:01:44 00:01:47 are known as these keywords because what
00:01:46 00:01:48 they do is that they provide some kind
00:01:47 00:01:51 of direction
00:01:48 00:01:52 to the algorithm to give it an idea of
00:01:51 00:01:54 what your product is and where it should
00:01:52 00:01:56 go and what it should rank for
00:01:54 00:01:58 in the first place so it takes out any
00:01:56 00:02:00 type of guesswork that is associated
00:01:58 00:02:02 with your products because if you just
00:02:00 00:02:03 end up uploading a
00:02:02 00:02:05 blank description with no kind of
00:02:03 00:02:06 helpful title
00:02:05 00:02:08 you're not going to be ranking for the
00:02:06 00:02:09 right terms and when you don't rank for
00:02:08 00:02:11 the right terms
00:02:09 00:02:12 you lower your overall page authority
00:02:11 00:02:13 which means you're just wasting money at
00:02:12 00:02:15 that point so
00:02:13 00:02:16 knowing exactly what kind of keywords
00:02:15 00:02:18 are the right keywords to be using
00:02:16 00:02:20 increases the overall page authority now
00:02:18 00:02:22 what do i mean by this exactly well
00:02:20 00:02:24 when you have more keywords on your
00:02:22 00:02:24 product page and more keywords doesn't
00:02:24 00:02:26 necessarily
00:02:24 00:02:27 always mean it's a good thing but if you
00:02:26 00:02:29 have a handful of keywords which are
00:02:27 00:02:30 relevant to what you want to sell
00:02:29 00:02:33 what that means is that there are more
00:02:30 00:02:34 chances for you to rank for one of these
00:02:33 00:02:37 handful of keywords that you have
00:02:34 00:02:39 when that happens you automatikally gain
00:02:37 00:02:40 authority in google's eyes because
00:02:39 00:02:41 google sees that you're actually ranking
00:02:40 00:02:43 for something
00:02:41 00:02:45 and google doesn't just randomly rank
00:02:43 00:02:46 advertisers for no reason there's always
00:02:45 00:02:46 a reason behind that so when they see
00:02:46 00:02:48 that
00:02:46 00:02:50 it adds more authority and this can lead
00:02:48 00:02:52 you to ranking for even more keywords
00:02:50 00:02:54 and then lowering your cost
00:02:52 00:02:56 as a result so this is exactly why it's
00:02:54 00:02:58 so important to know exactly
00:02:56 00:02:59 how to be using these keywords in the
00:02:58 00:03:00 right way but now they've kind of gone
00:02:59 00:03:02 over the
00:03:00 00:03:04 basics of why keywords are important
00:03:02 00:03:05 let's start toking about the step by
00:03:04 00:03:07 step what is the first step
00:03:05 00:03:09 to finding the right keywords the first
00:03:07 00:03:11 thing you'll have to do is actually find
00:03:09 00:03:12 the product so for this example
00:03:11 00:03:14 we're going to be using this glove right
00:03:12 00:03:16 here which can be used in the outdoors
00:03:14 00:03:18 as you can see it's a very professional
00:03:16 00:03:19 looking glove and it is somewhat of a
00:03:18 00:03:20 mid-tiket item on google ads but we're
00:03:19 00:03:23 going to be using this
00:03:20 00:03:24 as an example so the first step is
00:03:23 00:03:26 figuring out the main word
00:03:24 00:03:28 to describe the product and i recommend
00:03:26 00:03:29 you keep this between one to three words
00:03:28 00:03:31 max when you use
00:03:29 00:03:33 any type of keyword planner tool so for
00:03:31 00:03:34 instance here the best way to figure out
00:03:33 00:03:36 what the product
00:03:34 00:03:37 actually is is by just taking a glance
00:03:36 00:03:38 at the title
00:03:37 00:03:40 and trying to notike the keywords that
00:03:38 00:03:42 are appearing more towards the front
00:03:40 00:03:44 rather than towards the end because just
00:03:42 00:03:46 like with google ads on aliexpress
00:03:44 00:03:48 these suppliers have to include the
00:03:46 00:03:48 right seo keywords in order to rank
00:03:48 00:03:50 better
00:03:48 00:03:52 on these aliexpress listings so they're
00:03:50 00:03:54 doing the same exact tikniques
00:03:52 00:03:55 as we would normally do but if we look
00:03:54 00:03:57 at the main title right here we can see
00:03:55 00:03:58 that this product can easily be
00:03:57 00:04:00 described
00:03:58 00:04:02 as a tactikal glove so remember we don't
00:04:00 00:04:02 want to exceed three words to describe
00:04:02 00:04:04 the product
00:04:02 00:04:06 once you know exactly what the main
00:04:04 00:04:08 keyword is you want to move on to the
00:04:06 00:04:10 next step and that next step is
00:04:08 00:04:12 using the keyword planner tool or any
00:04:10 00:04:13 other keyword research website you
00:04:12 00:04:15 personally use there's a bunch of other
00:04:13 00:04:17 keyword research websites such as
00:04:15 00:04:18 ubersuggest.com which you can be using
00:04:17 00:04:20 but you want to go under
00:04:18 00:04:22 and you want to basically type in that
00:04:20 00:04:22 main keyword so in this case as we did
00:04:22 00:04:24 right here
00:04:22 00:04:26 tactikal gloves once you have done that
00:04:24 00:04:28 then it's time to move on to the third
00:04:26 00:04:30 step and that third step is
00:04:28 00:04:32 setting up certain filters on the
00:04:30 00:04:33 keyword planner tool now these filters
00:04:32 00:04:34 option
00:04:33 00:04:36 it's mostly available on the google
00:04:34 00:04:37 keyword planner tool so if you're using
00:04:36 00:04:38 something else
00:04:37 00:04:40 you want to kind of manually look at
00:04:38 00:04:43 this but the first filter is
00:04:40 00:04:43 exclude adult ideas we cannot sell adult
00:04:43 00:04:46 products
00:04:43 00:04:47 or rank for adult keywords on google ads
00:04:46 00:04:47 so we just want to completely exclude
00:04:47 00:04:49 them
00:04:47 00:04:51 the second one is average monthly
00:04:49 00:04:54 searches greater than or equal to
00:04:51 00:04:56 500 or 999 so basically a thousand
00:04:54 00:04:58 i like to kind of use both of these
00:04:56 00:04:59 numbers once in a while but anything
00:04:58 00:05:00 above 500
00:04:59 00:05:02 is fine if you're dealing with a product
00:05:00 00:05:04 which has a thousands of different
00:05:02 00:05:06 keywords then maybe 999 is the best
00:05:04 00:05:06 because we want to be ranking for the
00:05:06 00:05:08 highest
00:05:06 00:05:10 search keyword so this is kind of
00:05:08 00:05:12 interchangeable but normally keep it at
00:05:10 00:05:14 500 or 999
00:05:12 00:05:17 so for here what we did is we went ahead
00:05:14 00:05:18 and we're gonna do this at about 999 in
00:05:17 00:05:20 this case so as we can see
00:05:18 00:05:22 that's exactly what we did once you're
00:05:20 00:05:24 done with that it's time to move on to
00:05:22 00:05:26 the next step and this next step is
00:05:24 00:05:27 looking back up at the charts now not
00:05:26 00:05:28 everybody is going to have access to
00:05:27 00:05:29 this chart
00:05:28 00:05:31 if you're just brand new starting out
00:05:29 00:05:32 with google ads you need to spend some
00:05:31 00:05:34 money on the account before you have
00:05:32 00:05:36 exact results like these
00:05:34 00:05:37 or exact data like this but looking at
00:05:36 00:05:39 the chart here's what we want to be
00:05:37 00:05:40 doing we want to look at the past two to
00:05:39 00:05:42 three months of trend
00:05:40 00:05:44 plus the volume for the keywords
00:05:42 00:05:46 associated with this product so
00:05:44 00:05:47 you want it to be a minimum of 20 000
00:05:46 00:05:50 volume
00:05:47 00:05:50 total or more so if we go back here and
00:05:50 00:05:52 look at this
00:05:50 00:05:54 we can see that on july it was about
00:05:52 00:05:55 looking at total
00:05:54 00:05:57 nineteen thousand nine hundred and on in
00:05:55 00:05:58 june it was twenty four thousand three
00:05:57 00:06:00 hundred and in may it was twenty
00:05:58 00:06:01 thousand four hundred so this metric
00:06:00 00:06:03 right here
00:06:01 00:06:05 is right at the borderline of what we
00:06:03 00:06:06 want but this is not the only thing we
00:06:05 00:06:07 look at let's move on to the next thing
00:06:06 00:06:09 which is
00:06:07 00:06:10 looking at last year during this time
00:06:09 00:06:12 period so right now when i'm
00:06:10 00:06:14 recording this video it is late august
00:06:12 00:06:16 early september so if we look at
00:06:14 00:06:17 last august and september we can see
00:06:16 00:06:18 that it was kind of a straight line
00:06:17 00:06:20 around 11 000
00:06:18 00:06:21 but it definitely did increase in
00:06:20 00:06:23 october november and december and it
00:06:21 00:06:24 looks like november and december was
00:06:23 00:06:26 when it was a peak season
00:06:24 00:06:28 if you're not really sure about looking
00:06:26 00:06:29 at just 12 months of data go ahead and
00:06:28 00:06:30 click right there and click on last 24
00:06:29 00:06:32 months
00:06:30 00:06:34 to see if this trend is visible for the
00:06:32 00:06:36 past two years so if we look at 2018
00:06:34 00:06:37 october november december
00:06:36 00:06:39 it was the same thing as in october
00:06:37 00:06:40 november december of 2019 so that's a
00:06:39 00:06:42 good sign
00:06:40 00:06:44 that means this product peaks up during
00:06:42 00:06:45 this time period so this is something we
00:06:44 00:06:47 may want to consider selling
00:06:45 00:06:48 if it matches our other criteria now i'm
00:06:47 00:06:50 not going to really go in depth into
00:06:48 00:06:51 what other criteria i'm referring to
00:06:50 00:06:53 here because i've gone over it a
00:06:51 00:06:55 thousand times in my other google ads
00:06:53 00:06:57 videos you can check those out
00:06:55 00:06:58 after this one this is mostly about just
00:06:57 00:07:00 choosing the right keywords but
00:06:58 00:07:02 let's move on to the next step and that
00:07:00 00:07:03 next step is looking at the individual
00:07:02 00:07:04 keywords
00:07:03 00:07:06 there are a few things you'll have to
00:07:04 00:07:08 ask yourself when you're looking at
00:07:06 00:07:09 these keywords and the first question
00:07:08 00:07:12 is is the keyword you're trying to rank
00:07:09 00:07:12 for relevant to what you want to sell so
00:07:12 00:07:15 looking back
00:07:12 00:07:16 at this product this is a tactikal glove
00:07:15 00:07:17 clearly that's all it is there's nothing
00:07:16 00:07:19 extra to it
00:07:17 00:07:21 if we go and look at the first keyword
00:07:19 00:07:23 available over here we can see that the
00:07:21 00:07:25 first keyword is tactikal gloves at 12
00:07:23 00:07:27 100 average monthly searches remember
00:07:25 00:07:30 the filter we set for each individual
00:07:27 00:07:33 keyword is 999 so each of these will be
00:07:30 00:07:35 999 or above individually but as total
00:07:33 00:07:37 meaning if we add all of these up it
00:07:35 00:07:39 should be over 20 000. so as you can see
00:07:37 00:07:40 the total number is right there but this
00:07:39 00:07:42 keyword right here tactikal gloves
00:07:40 00:07:44 is it really relevant to what we want to
00:07:42 00:07:45 sell and if you're not really sure
00:07:44 00:07:47 the best way to find out is simply look
00:07:45 00:07:48 at this on a google search simply search
00:07:47 00:07:50 it up on google
00:07:48 00:07:52 and you'll get your answer instantly so
00:07:50 00:07:53 as you can see these tactikal gloves
00:07:52 00:07:55 came up and these look
00:07:53 00:07:57 very very similar maybe not the same
00:07:55 00:07:59 design or color or texture but
00:07:57 00:08:01 very similar functionality is what we
00:07:59 00:08:02 want to sell so this is a good sign
00:08:01 00:08:04 you want to move on to the next question
00:08:02 00:08:06 and that is search volume does it match
00:08:04 00:08:08 our search volume of minimum of 500 to
00:08:06 00:08:09 999 or more
00:08:08 00:08:11 in this case of course it does because
00:08:09 00:08:12 we set the filter so we move on to the
00:08:11 00:08:15 third one and that is
00:08:12 00:08:16 competition how many people are actually
00:08:15 00:08:18 selling this and by people
00:08:16 00:08:21 i mean drop shippers if i see more than
00:08:18 00:08:22 five to seven dropshippers selling any
00:08:21 00:08:23 given product
00:08:22 00:08:24 that's it for me i'm not going to try to
00:08:23 00:08:25 sell that product because i really
00:08:24 00:08:27 didn't want to
00:08:25 00:08:28 chase after a small piece of the pie i
00:08:27 00:08:30 would rather get the whole pie for
00:08:28 00:08:31 myself so what that means is that if i
00:08:30 00:08:33 see more than five to seven drop
00:08:31 00:08:34 shippers here i would possibly move on
00:08:33 00:08:35 so if we look at this
00:08:34 00:08:37 we can see that this store right here
00:08:35 00:08:39 clearly is a drop shipping store
00:08:37 00:08:41 this may be also a drop shipping store
00:08:39 00:08:42 this is definitely a drop shipping store
00:08:41 00:08:44 mechanics where definitely a drop
00:08:42 00:08:45 shipping store you can know right away
00:08:44 00:08:45 by just looking at the name so right
00:08:45 00:08:47 away
00:08:45 00:08:49 we saw about four drop shippers and if
00:08:47 00:08:51 we go down the list right here
00:08:49 00:08:52 we can see more and more for instance if
00:08:51 00:08:54 you look at this definitely a drop
00:08:52 00:08:56 shipping store so that's already
00:08:54 00:08:57 five drop shippers in total this may be
00:08:56 00:08:59 a product i would rather
00:08:57 00:09:01 skip rather than try to sell for but of
00:08:59 00:09:02 course there's exceptions to this rule
00:09:01 00:09:04 meaning if you find a tactikal glove
00:09:02 00:09:06 that's completely out of this world
00:09:04 00:09:08 nobody here is selling that you found an
00:09:06 00:09:10 amazing image which can really stand out
00:09:08 00:09:12 then by all means give it a try but
00:09:10 00:09:12 usually if i see more than five or seven
00:09:12 00:09:14 i just
00:09:12 00:09:15 move on the last thing that i normally
00:09:14 00:09:17 want to ask myself is
00:09:15 00:09:19 what is the average profits that i can
00:09:17 00:09:21 get from selling this product so
00:09:19 00:09:22 if i get on aliexpress for 14 with free
00:09:21 00:09:23 shipping
00:09:22 00:09:25 and if we try to look at what we can
00:09:23 00:09:26 sell for based on what our competition
00:09:25 00:09:27 is doing
00:09:26 00:09:29 we can see that it's selling around
00:09:27 00:09:31 twenty seven dollars twenty five dollars
00:09:29 00:09:33 maybe up to thirty dollars so
00:09:31 00:09:34 this leaves us with around ten to
00:09:33 00:09:36 fifteen dollars of profits
00:09:34 00:09:38 which is not enough for me because i
00:09:36 00:09:39 prefer 20 or more so
00:09:38 00:09:41 this is another deal breaker for me
00:09:39 00:09:42 maybe i would just rather move on from
00:09:41 00:09:44 this product but for
00:09:42 00:09:46 this example we're going to continue on
00:09:44 00:09:47 once you kind of figure that out here's
00:09:46 00:09:49 the next step and that is
00:09:47 00:09:50 incorporating the keywords and
00:09:49 00:09:52 everything into your product page
00:09:50 00:09:54 how can you incorporate these keywords
00:09:52 00:09:56 that you found the right way into your
00:09:54 00:09:58 titles description image all text now
00:09:56 00:09:59 again i've made videos on this on my
00:09:58 00:10:00 channel already
00:09:59 00:10:02 which you can check out but the basic
00:10:00 00:10:04 rule is that you want to be repeating
00:10:02 00:10:06 the main searched keywords
00:10:04 00:10:08 up to a maximum of three times within
00:10:06 00:10:09 your description and if you try to do it
00:10:08 00:10:10 more than three times it could possibly
00:10:09 00:10:13 work against you because
00:10:10 00:10:14 when google's algorithm scrolls through
00:10:13 00:10:16 your product page
00:10:14 00:10:17 it can detect these keywords and these
00:10:16 00:10:18 are the keywords you'll use as i
00:10:17 00:10:20 mentioned earlier
00:10:18 00:10:22 to rank your product so if it sees it
00:10:20 00:10:23 used unnecessarily a lot of times
00:10:22 00:10:25 it may actually count it as blackhead
00:10:23 00:10:27 marketing and that is not a good thing
00:10:25 00:10:28 for you because that just leads to
00:10:27 00:10:29 more problems with your google merchant
00:10:28 00:10:30 center account as well as your google
00:10:29 00:10:32 ads account so
00:10:30 00:10:34 you want to use it for a maximum of
00:10:32 00:10:36 three times but here's exactly how i
00:10:34 00:10:38 would go about writing my title so for
00:10:36 00:10:39 instance i always start off at the top
00:10:38 00:10:40 for my title
00:10:39 00:10:42 because the keyword ranking at the top
00:10:40 00:10:44 has the most searches
00:10:42 00:10:46 done compared to every other keyword
00:10:44 00:10:47 which is what we want because again
00:10:46 00:10:50 google's algorithm reads from left to
00:10:47 00:10:51 right so my main keyword within my title
00:10:50 00:10:53 will be tactikal gloves once i use
00:10:51 00:10:55 all of the available words within the
00:10:53 00:10:56 keyword inside my title
00:10:55 00:10:58 then i move on to the next one next
00:10:56 00:10:59 keyword and try to incorporate more
00:10:58 00:11:00 keywords
00:10:59 00:11:02 within my title so for instance here
00:11:00 00:11:04 military gloves we've already used the
00:11:02 00:11:04 keyword gloves so we can't really do it
00:11:04 00:11:06 again
00:11:04 00:11:08 but we haven't used military can we use
00:11:06 00:11:09 military somewhere within our main title
00:11:08 00:11:12 and the answer is yes
00:11:09 00:11:13 we can say military tactikal gloves now
00:11:12 00:11:15 that we've kind of incorporated that
00:11:13 00:11:16 keyword let's move on to the next one
00:11:15 00:11:18 this one here is a brand so we can't use
00:11:16 00:11:19 that i normally don't like to use best
00:11:18 00:11:21 inside my titles
00:11:19 00:11:23 i do use them for my image alt text but
00:11:21 00:11:25 we're going to move on from there
00:11:23 00:11:27 hard knuckle gloves so here we haven't
00:11:25 00:11:29 used the words hard knuckle so
00:11:27 00:11:30 maybe it could be military hard knuckle
00:11:29 00:11:31 tactikal gloves
00:11:30 00:11:34 and then we move on to the next one this
00:11:31 00:11:36 one is a brand so again we avoid
00:11:34 00:11:38 fingerless tactikal gloves so we can do
00:11:36 00:11:40 military hard knuckle fingerless
00:11:38 00:11:42 tactikal gloves and that would be my
00:11:40 00:11:42 main title for this product as you can
00:11:42 00:11:44 see
00:11:42 00:11:46 this was not just a small random title i
00:11:44 00:11:47 came up with it was
00:11:46 00:11:49 a title based around the keywords which
00:11:47 00:11:50 i found and we made sure to go from top
00:11:49 00:11:52 to bottom
00:11:50 00:11:54 because we want the main keyword ranking
00:11:52 00:11:55 at the top to be somewhere towards the
00:11:54 00:11:56 front rather than towards the end and
00:11:55 00:11:58 that's exactly
00:11:56 00:11:59 how i go about doing my titles but with
00:11:58 00:12:01 the descriptions
00:11:59 00:12:02 again it's very simple you want to stay
00:12:01 00:12:04 away from the branded keywords
00:12:02 00:12:06 just be sure to use these other ones
00:12:04 00:12:07 which are available up to a maximum of
00:12:06 00:12:08 three times each
00:12:07 00:12:10 you want to kind of incorporate it one
00:12:08 00:12:12 by one within the descriptions and
00:12:10 00:12:14 finally image alt text that is when i go
00:12:12 00:12:16 in and add keywords like best tactikal
00:12:14 00:12:18 gloves or if it said
00:12:16 00:12:20 tactikal gloves for sale basically those
00:12:18 00:12:20 kinds of keywords which really wouldn't
00:12:20 00:12:22 make sense
00:12:20 00:12:24 including in our description those go
00:12:22 00:12:25 into the image alt text
00:12:24 00:12:27 but this is kind of the general
00:12:25 00:12:29 step-by-step i layout i use
00:12:27 00:12:30 to really find those winning google ads
00:12:29 00:12:32 keywords
00:12:30 00:12:33 and use them consistently throughout my
00:12:32 00:12:35 descriptions to rank high
00:12:33 00:12:37 and get sales but if you found any type
00:12:35 00:12:38 of value in this video
00:12:37 00:12:39 smash that like button and smash that
00:12:38 00:12:42 subscribe button and i'll see you guys
00:12:39 00:12:42 next