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How To FIX No Sales & Get More Consistently With Google Shopping ADs (Shopify Dropshipping)

Published on: December 6 2022 by Shri Kanase

How To FIX No Sales & Get More Consistently With Google Shopping ADs (Shopify Dropshipping)

How To FIX No Sales & Get More Consistently With Google Shopping ADs (Shopify Dropshipping)

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00:00:00 00:00:03 yo what is going on everybody shri
00:00:02 00:00:05 kunasa here so
00:00:03 00:00:07 no sales with google shopping ads this
00:00:05 00:00:09 is one thing i personally faced
00:00:07 00:00:11 quite often in the beginning of my
00:00:09 00:00:13 shopify drop shipping journey i mean
00:00:11 00:00:16 whenever i would start google ads
00:00:13 00:00:16 for my shopify stores for some reason
00:00:16 00:00:19 for
00:00:16 00:00:21 a very very long time i would just not
00:00:19 00:00:22 get any sales if any at all and there
00:00:21 00:00:25 were a specific things
00:00:22 00:00:25 i was seeing over and over and over
00:00:25 00:00:28 again with
00:00:25 00:00:29 these shopify stores and after a while i
00:00:28 00:00:31 kind of understood
00:00:29 00:00:32 what the reasons were as to why i wasn't
00:00:31 00:00:34 getting sales with
00:00:32 00:00:35 google shopping ads and believe it or
00:00:34 00:00:38 not these things are very very
00:00:35 00:00:39 common amongst a lot of people so if you
00:00:38 00:00:40 think that your situation is different
00:00:39 00:00:42 than
00:00:40 00:00:44 what i'm about to reveal in this video
00:00:42 00:00:45 hang on for a bit and watch till the end
00:00:44 00:00:47 because i'm pretty sure you are facing
00:00:45 00:00:48 the problems i'll be going over in this
00:00:47 00:00:50 video and if you haven't already faced
00:00:48 00:00:51 them you'll face them pretty soon and
00:00:50 00:00:53 that's simply because google
00:00:51 00:00:55 works this way and it doesn't matter
00:00:53 00:00:57 whether you run a general store or a
00:00:55 00:00:58 niche store or a one product store these
00:00:57 00:01:00 problems if you aren't taking the
00:00:58 00:01:01 correct steps are
00:01:00 00:01:03 going to come into your google shopping
00:01:01 00:01:04 yet so it's better that you know how to
00:01:03 00:01:06 fix them but
00:01:04 00:01:07 without wasting any more time let's just
00:01:06 00:01:09 understand why you're not getting any
00:01:07 00:01:10 sales with google ads and what the
00:01:09 00:01:12 different reasons as to why this happens
00:01:10 00:01:14 are so the first thing that you'll have
00:01:12 00:01:15 to do in order to even start getting any
00:01:14 00:01:17 type of results
00:01:15 00:01:19 with your google shopping at is smash
00:01:17 00:01:21 that like button for the youtube
00:01:19 00:01:22 algorithm i would highly appreciate that
00:01:21 00:01:23 if you do do that but the first
00:01:22 00:01:25 situation as to
00:01:23 00:01:27 why this happens as to why you're not
00:01:25 00:01:27 getting any sales with google shopping
00:01:27 00:01:30 ads
00:01:27 00:01:31 is the no impressions and no clicks
00:01:30 00:01:33 problem now this is one of the most
00:01:31 00:01:36 common problems i frequently get asked
00:01:33 00:01:37 about in my instagram dms and that is
00:01:36 00:01:39 they've been running google ads for a
00:01:37 00:01:41 while maybe two to four weeks but there
00:01:39 00:01:43 are no impressions and no clicks
00:01:41 00:01:45 which of course leads to no sales i mean
00:01:43 00:01:47 what is the issue with no impressions
00:01:45 00:01:48 and no clicks and why is the campaign
00:01:47 00:01:49 not spending anything at all well the
00:01:48 00:01:51 first thing you
00:01:49 00:01:53 want to understand especially if you're
00:01:51 00:01:55 new to google ads is
00:01:53 00:01:57 the first two to four week period on
00:01:55 00:01:58 your google ads account are the learning
00:01:57 00:01:59 weeks
00:01:58 00:02:01 meaning this is the time when google is
00:01:59 00:02:03 trying to understand what your products
00:02:01 00:02:04 are who to show them to what kind of
00:02:03 00:02:07 audience interacts well with them
00:02:04 00:02:09 and within this period google actually
00:02:07 00:02:10 will not spend a single dime
00:02:09 00:02:12 of your money now that's kind of weird
00:02:10 00:02:13 especially if you're just coming from
00:02:12 00:02:14 facebook ads because you're used to just
00:02:13 00:02:16 putting up a
00:02:14 00:02:17 campaign an ad set with a specific
00:02:16 00:02:19 budget and by the next day
00:02:17 00:02:21 at least some of it has been spent but
00:02:19 00:02:22 with google you have to understand it is
00:02:21 00:02:24 a search based platform
00:02:22 00:02:26 it takes time for it to spend any type
00:02:24 00:02:26 of money and it needs to fully
00:02:26 00:02:28 understand
00:02:26 00:02:30 who the audience is so that it doesn't
00:02:28 00:02:32 just waste your money i mean along with
00:02:30 00:02:34 giving the users that
00:02:32 00:02:35 use google to search for stuff a good
00:02:34 00:02:37 experience
00:02:35 00:02:38 google ads also wants the advertisers
00:02:37 00:02:40 meaning us dropshippers
00:02:38 00:02:42 to have a good experience so it doesn't
00:02:40 00:02:44 just want to go out and spend all of
00:02:42 00:02:44 your money unless it's of course running
00:02:44 00:02:46 on an
00:02:44 00:02:48 accelerated campaign type but if you're
00:02:46 00:02:51 still not getting impressions and clicks
00:02:48 00:02:53 after about four weeks then there is an
00:02:51 00:02:54 issue so what should you be doing in
00:02:53 00:02:55 that case well the first thing i would
00:02:54 00:02:56 recommend that you definitely do is
00:02:55 00:02:58 increase the bid
00:02:56 00:03:00 by 10 cents maybe you can increase it by
00:02:58 00:03:02 much more amount if you're
00:03:00 00:03:04 kind of not wanting to wait any longer
00:03:02 00:03:04 you can increase it by 20 cents 30 cents
00:03:04 00:03:06 40 cents
00:03:04 00:03:08 that's up to you but don't do it too
00:03:06 00:03:09 much otherwise the campaign will start
00:03:08 00:03:11 spending and it'll spend
00:03:09 00:03:13 your entire budget in a matter of a few
00:03:11 00:03:14 hours and this is usually the main
00:03:13 00:03:16 solution to this problem
00:03:14 00:03:18 especially after the four week period
00:03:16 00:03:20 and you're still not getting impressions
00:03:18 00:03:21 and clicks just simply increase your bid
00:03:20 00:03:22 the main reason why this may be the
00:03:21 00:03:24 solution to this
00:03:22 00:03:26 issue is because google is having
00:03:24 00:03:28 trouble winning auctions for your
00:03:26 00:03:30 products your products could be higher
00:03:28 00:03:32 priced products or there could be
00:03:30 00:03:33 a lot of competition for your products
00:03:32 00:03:35 and because of that
00:03:33 00:03:37 google is really having difficulty
00:03:35 00:03:37 entering those auctions and winning them
00:03:37 00:03:39 which is why
00:03:37 00:03:40 you're getting zero impressions and
00:03:39 00:03:41 clicks because google is just not
00:03:40 00:03:43 showing your ads
00:03:41 00:03:45 at all so whatever your bid is right now
00:03:43 00:03:47 increase it by 10 cents 15
00:03:45 00:03:49 20 cents but don't exceed more than 50
00:03:47 00:03:51 cents and wait for three to five days
00:03:49 00:03:53 you'll start to see usually
00:03:51 00:03:54 that within the next one day two day
00:03:53 00:03:55 three day period
00:03:54 00:03:57 google will actually start getting more
00:03:55 00:03:59 and more impressions for your campaign
00:03:57 00:04:01 and actually click should start coming
00:03:59 00:04:02 in if you still see that there are no
00:04:01 00:04:04 clicks coming
00:04:02 00:04:06 in after five days repeat the process
00:04:04 00:04:07 increase the bid again by maybe 10 cents
00:04:06 00:04:09 20 cents
00:04:07 00:04:11 and keep on doing this over and over and
00:04:09 00:04:13 waiting for three to five days of course
00:04:11 00:04:14 until you start to see those impressions
00:04:13 00:04:16 and clicks coming in usually in my own
00:04:14 00:04:19 experience after i have about 50 to 100
00:04:16 00:04:19 clicks maybe sometimes even 200 clicks
00:04:19 00:04:22 come in
00:04:19 00:04:24 of people i usually expect my first sale
00:04:22 00:04:26 or so so if you're not getting the sale
00:04:24 00:04:27 by 100 to 200 clicks then something's
00:04:26 00:04:28 wrong on your website and i'm gonna be
00:04:27 00:04:30 going over
00:04:28 00:04:32 some other issues very shortly but this
00:04:30 00:04:33 is the first solution to this problem
00:04:32 00:04:35 with no impressions and no clicks just
00:04:33 00:04:37 simply increase your bid but the next
00:04:35 00:04:38 issue that is very very common and i've
00:04:37 00:04:40 faced it a lot
00:04:38 00:04:42 is many impressions but very little to
00:04:40 00:04:43 no clicks so if you're seeing that after
00:04:42 00:04:45 the four week period you know you're
00:04:43 00:04:46 getting hundreds and maybe thousands of
00:04:45 00:04:48 impressions but
00:04:46 00:04:50 there are very very little clicks and
00:04:48 00:04:51 very little clicks i define as having a
00:04:50 00:04:52 less than 30
00:04:51 00:04:54 click-through rate in total for your
00:04:52 00:04:56 entire campaign i'm not toking
00:04:54 00:04:58 about the specific products individually
00:04:56 00:05:01 but rather the whole general campaign if
00:04:58 00:05:02 you have less than 0.30 or 0.40
00:05:01 00:05:03 click-through rate then something is an
00:05:02 00:05:05 issue and you have
00:05:03 00:05:07 low clicks or very little clicks at all
00:05:05 00:05:07 in this case what i recommend that you
00:05:07 00:05:10 do is go
00:05:07 00:05:11 on your google shopping feed app and
00:05:10 00:05:13 check the settings make sure that all
00:05:11 00:05:14 the settings are properly correct if
00:05:13 00:05:16 you're unsure as to whether there is
00:05:14 00:05:18 something wrong with the settings or not
00:05:16 00:05:20 contact the developers of the google
00:05:18 00:05:21 shopping feed app i know the main google
00:05:20 00:05:24 shopping feed app is currently unlisted
00:05:21 00:05:25 on shopify app store but there are other
00:05:24 00:05:27 shopping feed apps that you can download
00:05:25 00:05:29 for now because google shopping feed app
00:05:27 00:05:30 is coming back very soon
00:05:29 00:05:32 on the app store but make sure all of
00:05:30 00:05:32 your settings are correct again if
00:05:32 00:05:35 you're not sure as to
00:05:32 00:05:36 what correct settings even are contact
00:05:35 00:05:37 the app developers and
00:05:36 00:05:39 ask them to double check for you in
00:05:37 00:05:41 addition you should be checking your
00:05:39 00:05:41 merchant center account oftentimes what
00:05:41 00:05:43 i
00:05:41 00:05:44 see is that if a lot of my products
00:05:43 00:05:47 somehow get disapproved
00:05:44 00:05:48 or there is some big massive error on my
00:05:47 00:05:50 account which causes
00:05:48 00:05:51 the entire account to get suspended my
00:05:50 00:05:52 click-through rate and my clicks
00:05:51 00:05:54 literally drops
00:05:52 00:05:56 overnight or i won't even get any in the
00:05:54 00:05:57 first place so if this is continuously
00:05:56 00:05:59 happening in your case
00:05:57 00:06:00 log into your merchant center account
00:05:59 00:06:01 make sure there are very little errors
00:06:00 00:06:03 for your product and
00:06:01 00:06:05 very little is anything below five
00:06:03 00:06:06 percent in total so if you have 100
00:06:05 00:06:08 products
00:06:06 00:06:09 only five products or less should have
00:06:08 00:06:10 any type of errors with them there are
00:06:09 00:06:11 two types of different errors that you
00:06:10 00:06:13 can have the red
00:06:11 00:06:15 errors and warning errors the warnings
00:06:13 00:06:17 are in orange while the red errors
00:06:15 00:06:19 are the bad ones make sure to avoid the
00:06:17 00:06:20 red ones at all cost and you can have
00:06:19 00:06:21 some
00:06:20 00:06:23 orange ones that's fine but try to get
00:06:21 00:06:24 them fixed as well because that is
00:06:23 00:06:25 another thing that could contribute to
00:06:24 00:06:27 the
00:06:25 00:06:29 low clicks or no clicks or zero sales
00:06:27 00:06:31 your merchant center feed
00:06:29 00:06:33 plays a very very important role with
00:06:31 00:06:34 how well your google shopping ads
00:06:33 00:06:36 perform
00:06:34 00:06:38 in one of my previous videos i mentioned
00:06:36 00:06:39 that i had a lot of errors on my google
00:06:38 00:06:40 merchant center account so what i did is
00:06:39 00:06:42 i worked with
00:06:40 00:06:44 the shopping feed app developer team and
00:06:42 00:06:45 the merchant center account team to fix
00:06:44 00:06:46 those errors and what i notiked was a
00:06:45 00:06:49 big big spike
00:06:46 00:06:50 in sales the very next day that i fix
00:06:49 00:06:52 these errors so you want
00:06:50 00:06:53 to get these results because that could
00:06:52 00:06:55 simply be leading to why you're not
00:06:53 00:06:56 getting any sales with google shopping
00:06:55 00:06:58 ads but specifically if you're getting
00:06:56 00:07:00 many impression on load to no clicks
00:06:58 00:07:01 check your google shopping feed app
00:07:00 00:07:04 settings check your merchant center but
00:07:01 00:07:06 also check your seo optimization
00:07:04 00:07:08 and spy on your competitors what happens
00:07:06 00:07:09 is sometimes i'm getting good clicks for
00:07:08 00:07:10 one product and then
00:07:09 00:07:13 over the next few days the clicks start
00:07:10 00:07:15 to drop to a bare minimum to even zero
00:07:13 00:07:17 and when that happens the first thing i
00:07:15 00:07:19 do is check the seo optimization
00:07:17 00:07:21 make sure that the keywords that i was
00:07:19 00:07:23 ranking for aren't somehow disapproved
00:07:21 00:07:24 the second thing that i do following the
00:07:23 00:07:25 first thing is
00:07:24 00:07:27 spy on my competitors what happens
00:07:25 00:07:29 sometimes as a new competitor
00:07:27 00:07:30 enters the market maybe he's selling it
00:07:29 00:07:32 for a very very cheaper price
00:07:30 00:07:34 than yours and he's ranking higher than
00:07:32 00:07:35 you in that case he's going to steal
00:07:34 00:07:37 all of your clicks so that's why you
00:07:35 00:07:39 could be possibly still getting a lot of
00:07:37 00:07:40 impressions but very little to no click
00:07:39 00:07:42 simply because this competitor
00:07:40 00:07:44 came in the market or your old
00:07:42 00:07:45 competitor lowered his prizes so that's
00:07:44 00:07:47 why you want to go
00:07:45 00:07:49 with incognito window for google chrome
00:07:47 00:07:50 and check to make sure that you're still
00:07:49 00:07:52 ranking well
00:07:50 00:07:54 for your specific seo optimized keywords
00:07:52 00:07:55 and that there's no new competitor
00:07:54 00:07:57 selling for a cheaper price than you
00:07:55 00:07:58 because if there is somebody selling it
00:07:57 00:07:59 for a cheaper price
00:07:58 00:08:01 than you you have no choice but to sell
00:07:59 00:08:02 it for a little bit cheaper or
00:08:01 00:08:04 find another variation of that same
00:08:02 00:08:06 product that may be higher quality and
00:08:04 00:08:08 for the seo optimization specifically
00:08:06 00:08:10 again check the pricing of the product
00:08:08 00:08:12 and maybe change the product images this
00:08:10 00:08:13 is what i like to do first if i see
00:08:12 00:08:15 that a new competitor has entered my
00:08:13 00:08:17 market and my clicks have dropped
00:08:15 00:08:19 significantly or i'm getting very little
00:08:17 00:08:21 to no clicks but a lot of impressions i
00:08:19 00:08:22 simply look at the product images that
00:08:21 00:08:25 my competitors have
00:08:22 00:08:26 and then what i do is i go on aliexpress
00:08:25 00:08:28 and i try to find
00:08:26 00:08:29 a different higher quality image that
00:08:28 00:08:30 can help me stand out of the crowd
00:08:29 00:08:31 because
00:08:30 00:08:33 if i stand out of the crowd with my
00:08:31 00:08:34 image then i'll get
00:08:33 00:08:36 some clicks for those same amount of
00:08:34 00:08:37 impression and that could lead to more
00:08:36 00:08:39 sales but even
00:08:37 00:08:41 after you do that and wait three to five
00:08:39 00:08:42 days and you don't see any results
00:08:41 00:08:44 change the pricing that's the last step
00:08:42 00:08:46 you can take when you have the issue of
00:08:44 00:08:46 many impressions and low to no clicks
00:08:46 00:08:49 but
00:08:46 00:08:51 that brings me to my next point which is
00:08:49 00:08:51 you're getting many impressions and many
00:08:51 00:08:53 clicks
00:08:51 00:08:55 but very little add to carts if any at
00:08:53 00:08:56 all and of course no purchase what do
00:08:55 00:08:58 you do in that case
00:08:56 00:09:00 now this is a very special problem to me
00:08:58 00:09:02 because this is something i was just
00:09:00 00:09:03 recently facing i had a very very highly
00:09:02 00:09:05 optimized website and i was getting a
00:09:03 00:09:07 lot of impressions a lot of clicks but
00:09:05 00:09:09 very little add to carts i mean my ad
00:09:07 00:09:10 card rate was three percent whereas my
00:09:09 00:09:12 main
00:09:10 00:09:13 niche store has an ad to cart rate of 10
00:09:12 00:09:15 or more so
00:09:13 00:09:17 this was a very steep decline and i was
00:09:15 00:09:18 kind of confused as to why this was
00:09:17 00:09:20 happened here
00:09:18 00:09:21 are a few conclusions that i came to so
00:09:20 00:09:23 the first one is that i was just getting
00:09:21 00:09:25 low quality traffic and sometimes this
00:09:23 00:09:27 just happens this is also very common
00:09:25 00:09:29 with facebook ads where you're targeting
00:09:27 00:09:30 the right audience but sometimes the cpm
00:09:29 00:09:31 is through the roof
00:09:30 00:09:33 and because of that you're just getting
00:09:31 00:09:34 low quality traffic because facebook is
00:09:33 00:09:36 showing your ads
00:09:34 00:09:38 the wrong pocket of audience and this
00:09:36 00:09:40 could happen with google ads as well
00:09:38 00:09:41 you're simply getting window shoppers
00:09:40 00:09:43 very very cheap traffic and they're just
00:09:41 00:09:45 simply looking at the products
00:09:43 00:09:46 scrolling through your entire product
00:09:45 00:09:48 page and then exiting out the main
00:09:46 00:09:49 reason as to why this could happen is
00:09:48 00:09:51 because you have a low
00:09:49 00:09:52 quality rank score now your ad quality
00:09:51 00:09:54 rank is determined by several things the
00:09:52 00:09:56 first one is your click-through rate and
00:09:54 00:09:57 also your seo optimization but there's
00:09:56 00:09:58 no real
00:09:57 00:10:00 way to check your quality score with
00:09:58 00:10:01 google shopping ads what you can check
00:10:00 00:10:04 however
00:10:01 00:10:05 is the impression share lost rank is
00:10:04 00:10:06 this is a special rank which lets you
00:10:05 00:10:08 know how many
00:10:06 00:10:10 auctions you're losing because of your
00:10:08 00:10:13 ad rank and if you find that overall
00:10:10 00:10:14 this is above a 70 80 90 especially if
00:10:13 00:10:16 you're running
00:10:14 00:10:17 a general store with a general testing
00:10:16 00:10:19 campaign this is something you're going
00:10:17 00:10:20 to want to work on and the best way to
00:10:19 00:10:21 work on this
00:10:20 00:10:23 is to improve your click-through rates
00:10:21 00:10:24 when you have a higher click-through
00:10:23 00:10:26 rate you're going to have a lower
00:10:24 00:10:27 cost per link click and usually if you
00:10:26 00:10:29 have a high ctr
00:10:27 00:10:30 more people are going to buy from your
00:10:29 00:10:32 website so that means google will
00:10:30 00:10:35 associate more sales to
00:10:32 00:10:37 a better landing page experience and the
00:10:35 00:10:39 landing page experience is part of the
00:10:37 00:10:40 ad rank that is determined for your
00:10:39 00:10:41 google ads account so
00:10:40 00:10:43 very first thing you definitely want to
00:10:41 00:10:44 work on is checking the click-through
00:10:43 00:10:45 rate making sure to improve that
00:10:44 00:10:47 in addition you want to check your
00:10:45 00:10:48 impression share see how many
00:10:47 00:10:50 impressions shares you're getting for
00:10:48 00:10:52 your products again if this is a very
00:10:50 00:10:54 very low amount for all of your products
00:10:52 00:10:55 if it's for some that's fine but if it's
00:10:54 00:10:57 for all there's an issue you want to
00:10:55 00:10:59 again work on getting that up and the
00:10:57 00:11:00 best way to do that is of course
00:10:59 00:11:02 increase your click-through rate maybe
00:11:00 00:11:02 increase the bid that you have set on
00:11:02 00:11:04 your campaign
00:11:02 00:11:06 and also maybe try increasing the budget
00:11:04 00:11:07 but you want to do these changes
00:11:06 00:11:09 one at a time the second thing that i
00:11:07 00:11:11 recommend that you do if you're getting
00:11:09 00:11:12 many impressions and clicks and very
00:11:11 00:11:14 little active cars is check your product
00:11:12 00:11:16 page quality i mean sometimes you'll be
00:11:14 00:11:17 doing everything correct on the google
00:11:16 00:11:18 shopping ad
00:11:17 00:11:20 side so there's no issue with google
00:11:18 00:11:22 shopping as where the real issue is
00:11:20 00:11:24 is the product page itself what i
00:11:22 00:11:26 notiked on my own pages
00:11:24 00:11:28 i had a lot of distractions on my
00:11:26 00:11:30 product pages and i lacked any type of
00:11:28 00:11:31 trust badges or trust quality on my
00:11:30 00:11:34 product page so because of this
00:11:31 00:11:36 i had a very very low add to cart ratio
00:11:34 00:11:37 and i know i mentioned a lot in my
00:11:36 00:11:39 videos not to include
00:11:37 00:11:41 trust badges but nowadays i'm including
00:11:39 00:11:42 these specific type of trust badges
00:11:41 00:11:43 they're special
00:11:42 00:11:45 and not the ones that you see on normal
00:11:43 00:11:47 drop shipping stores but using these
00:11:45 00:11:49 special drop shipping badges
00:11:47 00:11:50 really helped me boost my sale and if
00:11:49 00:11:52 you want me to reveal them in one of my
00:11:50 00:11:53 next videos comment down below but the
00:11:52 00:11:55 best way to kind of
00:11:53 00:11:56 increase the amount of active cars that
00:11:55 00:11:57 you're getting is to just check your
00:11:56 00:11:59 product page quality
00:11:57 00:12:01 make sure to have high quality images
00:11:59 00:12:02 make sure that your descriptions are seo
00:12:01 00:12:04 optimized and if your description don't
00:12:02 00:12:05 have as many seo optimized keywords that
00:12:04 00:12:06 is one thing you may want to work on
00:12:05 00:12:08 simply put
00:12:06 00:12:09 seo optimized keywords in your
00:12:08 00:12:11 description and that will kind of
00:12:09 00:12:13 improve your ctr if these
00:12:11 00:12:14 seo optimized keywords are relevant to
00:12:13 00:12:16 your product
00:12:14 00:12:18 remember relevance is key to finding
00:12:16 00:12:20 success with google ads so the reason
00:12:18 00:12:21 why i'm going over the product page
00:12:20 00:12:22 optimization even though the
00:12:21 00:12:24 title of this video is no sales with
00:12:22 00:12:26 google shopping ads is because anything
00:12:24 00:12:28 that you do on your product page
00:12:26 00:12:28 directly relates to the results that you
00:12:28 00:12:30 get
00:12:28 00:12:31 with google shopping at so these are
00:12:30 00:12:34 directly correlated
00:12:31 00:12:36 with each other so first of course focus
00:12:34 00:12:38 on your shopping ad but after you do
00:12:36 00:12:39 that then focus on your product page in
00:12:38 00:12:40 order to get more add to cart so you can
00:12:39 00:12:42 get
00:12:40 00:12:44 more sales but that brings me to my next
00:12:42 00:12:46 point which is again related to
00:12:44 00:12:48 specifically not getting any add to cars
00:12:46 00:12:50 what happens is sometimes there may be
00:12:48 00:12:51 specific keywords in your descriptions
00:12:50 00:12:52 for the products that are getting link
00:12:51 00:12:54 clicks
00:12:52 00:12:55 which are driving these people away it
00:12:54 00:12:57 could be something about the our
00:12:55 00:12:58 guarantee section or maybe the shipping
00:12:57 00:13:00 info
00:12:58 00:13:02 has some bad information in it or maybe
00:13:00 00:13:04 the description itself is not accurately
00:13:02 00:13:05 describing that product go
00:13:04 00:13:07 over the description for the products
00:13:05 00:13:08 that are getting the link clicks
00:13:07 00:13:10 and make sure that this is not an issue
00:13:08 00:13:10 for these specific products because if
00:13:10 00:13:12 it is
00:13:10 00:13:13 then you're just gonna bleed it through
00:13:12 00:13:14 money and one thing i see is that a lot
00:13:13 00:13:15 of
00:13:14 00:13:17 stores don't even have any shipping
00:13:15 00:13:19 information or guarantee
00:13:17 00:13:20 sections on their product pages this is
00:13:19 00:13:22 another reason as to why
00:13:20 00:13:23 you have very little to no add to card
00:13:22 00:13:25 simply add this and you'll notike that
00:13:23 00:13:27 your add to card rate goes kind of
00:13:25 00:13:28 upwards but along with that
00:13:27 00:13:30 what i see is that a lot of stores have
00:13:28 00:13:32 distractions on their websites
00:13:30 00:13:34 so just get rid of the distractions make
00:13:32 00:13:35 sure that when somebody lands on your
00:13:34 00:13:37 product page on a mobile device
00:13:35 00:13:39 or a desktop that there are no
00:13:37 00:13:39 distractions they can go from point a to
00:13:39 00:13:41 point b
00:13:39 00:13:43 which is from landing on the page itself
00:13:41 00:13:45 to clicking the add to cart button
00:13:43 00:13:47 very very easily you don't want to have
00:13:45 00:13:48 any distractions would drive them away
00:13:47 00:13:49 from taking that
00:13:48 00:13:51 action but that's exactly what you can
00:13:49 00:13:53 do to kind of increase the
00:13:51 00:13:55 specific add to cart rate again focus on
00:13:53 00:13:56 google shopping ads but go back to your
00:13:55 00:13:58 product page quality
00:13:56 00:14:00 as well and that brings me to my next
00:13:58 00:14:01 point which is that you're getting many
00:14:00 00:14:03 impressions
00:14:01 00:14:05 many clicks and many add to cards but
00:14:03 00:14:06 very little purchases
00:14:05 00:14:08 what is the issue here again i want to
00:14:06 00:14:09 start toking about the specific product
00:14:08 00:14:11 page changes you can make
00:14:09 00:14:12 first of all check your add to cart page
00:14:11 00:14:13 make sure there are no distractions
00:14:12 00:14:14 there
00:14:13 00:14:16 a lot of times there are some
00:14:14 00:14:16 distractions there or maybe it's just a
00:14:16 00:14:18 slow
00:14:16 00:14:20 loading add to cart page which is
00:14:18 00:14:22 leading the people to go away from your
00:14:20 00:14:24 add to cart page another thing you can
00:14:22 00:14:24 check is the distractions on the
00:14:24 00:14:26 checkout page
00:14:24 00:14:27 or maybe the shipping information that
00:14:26 00:14:29 you have on the checkout page isn't
00:14:27 00:14:31 correctly aligned so you want to make
00:14:29 00:14:33 sure that those specific errors on your
00:14:31 00:14:35 checkout page are properly aligned but
00:14:33 00:14:36 another thing that i notike happening
00:14:35 00:14:38 frequently is that there is
00:14:36 00:14:40 the season factor or simply that the
00:14:38 00:14:41 product is low in demand right now so
00:14:40 00:14:42 what do i mean by these two things
00:14:41 00:14:44 exactly well
00:14:42 00:14:46 right now when i'm recording this video
00:14:44 00:14:48 it is currently december 24th
00:14:46 00:14:50 and it's christmas eve during christmas
00:14:48 00:14:52 eve and the specific
00:14:50 00:14:53 week of december 20 until december 26th
00:14:52 00:14:56 27th which is around or
00:14:53 00:14:57 around boxing day the sales drop
00:14:56 00:14:59 tremendously and this is not just for me
00:14:57 00:15:00 but a lot of my mentoring students has a
00:14:59 00:15:02 lot of my friends as well
00:15:00 00:15:04 and that is just because of the season
00:15:02 00:15:06 itself people are more
00:15:04 00:15:07 willing to go to a brick and mortar
00:15:06 00:15:09 store and purchase right away
00:15:07 00:15:10 over there rather than go online because
00:15:09 00:15:12 if they shop online right now
00:15:10 00:15:14 they know they're not gonna get anything
00:15:12 00:15:16 before christmas so they would rather
00:15:14 00:15:18 shop in brick and mortar stores so that
00:15:16 00:15:19 is the season related problem and when
00:15:18 00:15:21 it comes to product it's the same thing
00:15:19 00:15:22 the products that stop doing well at
00:15:21 00:15:24 this moment are the ones that are
00:15:22 00:15:25 currently dipping downwards
00:15:24 00:15:27 a lot of products spike upwards in
00:15:25 00:15:29 christmas time and then take a big dip
00:15:27 00:15:31 downward so if you notike that your
00:15:29 00:15:32 product and is in a big dip downwards
00:15:31 00:15:33 don't worry you'll get a lot of
00:15:32 00:15:35 impressions a lot of clicks and add to
00:15:33 00:15:36 cards but very little purchases what you
00:15:35 00:15:38 can do in this case
00:15:36 00:15:40 in terms of google shopping ads is lower
00:15:38 00:15:41 the bids lower the budget and slowly
00:15:40 00:15:42 scale downwards there's literally
00:15:41 00:15:44 nothing you can do
00:15:42 00:15:45 other than that because it's just a
00:15:44 00:15:47 seasonal thing and the product is low in
00:15:45 00:15:49 demand right now but these are the main
00:15:47 00:15:51 problems that you can find solutions to
00:15:49 00:15:52 but the one bonus tip i would like to
00:15:51 00:15:54 leave you guys with
00:15:52 00:15:56 is when it comes to specific products
00:15:54 00:15:57 that are doing well you want to choose a
00:15:56 00:15:59 specific
00:15:57 00:16:01 product category for that product which
00:15:59 00:16:02 is closely related to that product now
00:16:01 00:16:04 what do i mean by this exactly well i
00:16:02 00:16:05 want to take you guys over to my google
00:16:04 00:16:07 shopping feed app for one of my products
00:16:05 00:16:09 so when you click on a specific
00:16:07 00:16:10 product in your google shopping feed app
00:16:09 00:16:11 and scroll all the way down you'll see
00:16:10 00:16:13 that it says
00:16:11 00:16:14 google product category here is where
00:16:13 00:16:16 you want to choose
00:16:14 00:16:17 the specific product category which is
00:16:16 00:16:19 the closest match
00:16:17 00:16:21 to your products overall niche and if
00:16:19 00:16:23 you click on this specific thing you can
00:16:21 00:16:24 see that there are a lot of different
00:16:23 00:16:25 categories that you can choose from you
00:16:24 00:16:28 want to choose the one that is the
00:16:25 00:16:29 closest to your product so for instance
00:16:28 00:16:31 if i was selling a cat bed
00:16:29 00:16:33 i don't want to choose the category cat
00:16:31 00:16:33 supplies i would rather choose the
00:16:33 00:16:35 category
00:16:33 00:16:37 cat furniture accessories or cat
00:16:35 00:16:39 furniture because it is very very
00:16:37 00:16:41 niche downwards and it is the closest
00:16:39 00:16:42 that is possible to my specific product
00:16:41 00:16:43 so
00:16:42 00:16:45 that's exactly what i mean and what i've
00:16:43 00:16:47 notiked is that doing this kind of
00:16:45 00:16:47 increases the sales because you give
00:16:47 00:16:49 google
00:16:47 00:16:51 a clear idea of what your product
00:16:49 00:16:51 exactly is so this is something you may
00:16:51 00:16:52 want to do
00:16:51 00:16:55 if you're finding that you're getting
00:16:52 00:16:55 impressions clicks and some sales for
00:16:55 00:16:57 one
00:16:55 00:16:59 specific product let's start by toking
00:16:57 00:17:01 about exactly what consistency
00:16:59 00:17:03 means with google ads one thing you want
00:17:01 00:17:06 to understand is that google ads
00:17:03 00:17:08 as a whole is very very inconsistent now
00:17:06 00:17:10 what do i mean by this exactly well
00:17:08 00:17:11 if you think about it every single day
00:17:10 00:17:13 there are new users
00:17:11 00:17:15 entering the market while the old ones
00:17:13 00:17:16 are exiting the market
00:17:15 00:17:18 meaning if for example you're selling
00:17:16 00:17:21 wireless printers there's only so many
00:17:18 00:17:23 people that will want a wireless printer
00:17:21 00:17:24 on any given day for example if i'm in
00:17:23 00:17:26 the market for
00:17:24 00:17:28 a wireless printer and i see that your
00:17:26 00:17:30 store is selling it and i buy from you
00:17:28 00:17:32 there's a very very low chance that i'll
00:17:30 00:17:34 come in tomorrow again on google
00:17:32 00:17:35 and type in wireless printer because i
00:17:34 00:17:37 already purchased one
00:17:35 00:17:38 i really don't need any more wireless
00:17:37 00:17:40 printers so what that means is that
00:17:38 00:17:42 within a span of a day
00:17:40 00:17:43 i not only entered the market as a new
00:17:42 00:17:45 user but i also
00:17:43 00:17:47 exited the market which is why google
00:17:45 00:17:49 ads is somewhat inconsistent in that way
00:17:47 00:17:50 in addition to that every single day
00:17:49 00:17:52 there are new people popping up on
00:17:50 00:17:53 google shopping ads or google search ads
00:17:52 00:17:55 and old people
00:17:53 00:17:57 exiting because their stores failed or
00:17:55 00:17:58 they were unable to find any types of
00:17:57 00:17:59 results because maybe they didn't follow
00:17:58 00:18:01 my videos
00:17:59 00:18:03 just kidding but whatever the reason new
00:18:01 00:18:05 competitors instagram leave the market
00:18:03 00:18:07 every day this causes a big big
00:18:05 00:18:09 shift in the auction that google
00:18:07 00:18:11 shopping ads puts your products into so
00:18:09 00:18:13 keeping this in mind you can expect a
00:18:11 00:18:14 little bit of inconsistency with google
00:18:13 00:18:15 ads in that way as well but the third
00:18:14 00:18:17 and most important thing
00:18:15 00:18:20 is there are a lot of big brands
00:18:17 00:18:21 competing for a lot of the most popular
00:18:20 00:18:22 products and because of this a lot of
00:18:21 00:18:25 the times you'll face a lot of
00:18:22 00:18:27 inconsistencies because these big brands
00:18:25 00:18:29 a lot of people trust those brands much
00:18:27 00:18:31 much more than just your random drop
00:18:29 00:18:32 shipping service so because of that
00:18:31 00:18:34 you're bound to face more
00:18:32 00:18:35 inconsistencies but that does not mean
00:18:34 00:18:37 that it is the end of the world that you
00:18:35 00:18:38 can't use google ads profitably
00:18:37 00:18:41 as i just showed you guys on my order
00:18:38 00:18:42 metrics i've been doing it successfully
00:18:41 00:18:44 this year and i've done
00:18:42 00:18:46 over half a million with 99 google if
00:18:44 00:18:48 you want more info on this store
00:18:46 00:18:49 i actually did a case study a few weeks
00:18:48 00:18:51 ago on the store which you can check out
00:18:49 00:18:52 i'll leave the link in the description
00:18:51 00:18:54 but now that we kind of toked about
00:18:52 00:18:55 exactly how google ads works
00:18:54 00:18:57 let's go ahead and start toking about
00:18:55 00:18:59 the main point which is how do i
00:18:57 00:19:01 personally maintain consistency so the
00:18:59 00:19:01 first thing that i like to start toking
00:19:01 00:19:03 about
00:19:01 00:19:05 is the products because believe it or
00:19:03 00:19:07 not the products is the meat of your
00:19:05 00:19:08 business what that means is that without
00:19:07 00:19:10 the proper products without you
00:19:08 00:19:13 consistently adding more products
00:19:10 00:19:15 your google ads store is not going to be
00:19:13 00:19:17 consistent period and a lot of people
00:19:15 00:19:18 do find success with only 20 products 30
00:19:17 00:19:21 products but
00:19:18 00:19:23 the problem is that success is very very
00:19:21 00:19:24 limited in terms of the time
00:19:23 00:19:26 simply because within a few weeks to
00:19:24 00:19:27 maybe even within a few months if they
00:19:26 00:19:29 get lucky
00:19:27 00:19:31 those products will eventually die out
00:19:29 00:19:33 that's just how e-commerce works there's
00:19:31 00:19:34 not a single product in the world
00:19:33 00:19:36 which is going to sell forever so in
00:19:34 00:19:38 order to really battle this what should
00:19:36 00:19:39 you be doing and what do i
00:19:38 00:19:41 personally do to maintain this
00:19:39 00:19:43 consistency what i always recommend and
00:19:41 00:19:43 what i always do is that every single
00:19:43 00:19:45 day
00:19:43 00:19:47 monday through saturday i add three to
00:19:45 00:19:48 five new products
00:19:47 00:19:50 based on the criteria which i've always
00:19:48 00:19:51 laid out in my other videos number one
00:19:50 00:19:53 criteria
00:19:51 00:19:54 over 20 to 25 000 monthly searches
00:19:53 00:19:56 number two
00:19:54 00:19:57 less than five to seven drop shippers
00:19:56 00:20:00 and number three minimum
00:19:57 00:20:00 of 20 to 25 profit margin if these three
00:20:00 00:20:02 things
00:20:00 00:20:04 you can meet for that product you can
00:20:02 00:20:05 count it as one of the five products or
00:20:04 00:20:06 one of the three products
00:20:05 00:20:08 that you had for today you want to be
00:20:06 00:20:10 doing this consistently
00:20:08 00:20:12 because without adding these products
00:20:10 00:20:13 consistently you will not be able to
00:20:12 00:20:14 sustain your drop shipping business for
00:20:13 00:20:15 too long
00:20:14 00:20:17 and this is mainly because again as i
00:20:15 00:20:20 mentioned google ads as a whole
00:20:17 00:20:22 is very very inconsistent consistently
00:20:20 00:20:24 adding new products every day
00:20:22 00:20:25 is going to help against the natural
00:20:24 00:20:27 day-to-day fluctuations or
00:20:25 00:20:29 inconsistencies
00:20:27 00:20:30 of google ads when one product stops
00:20:29 00:20:32 selling on any given day
00:20:30 00:20:33 you can be sure that if you have 100
00:20:32 00:20:34 other products there will be at least
00:20:33 00:20:36 one
00:20:34 00:20:37 to two more products that will kind of
00:20:36 00:20:39 take the first products place and sell
00:20:37 00:20:40 on the second day when you have more
00:20:39 00:20:42 products what happens is that each of
00:20:40 00:20:44 the products that you have
00:20:42 00:20:46 specifically the winning products are
00:20:44 00:20:46 going to kind of bounce back and forth
00:20:46 00:20:48 between sales
00:20:46 00:20:50 and that's exactly what you saw in order
00:20:48 00:20:50 metrics where i kind of went up on some
00:20:50 00:20:52 days
00:20:50 00:20:54 then it went back down and it went back
00:20:52 00:20:55 up that's simply because the main
00:20:54 00:20:58 winning products on some days
00:20:55 00:20:59 just didn't perform but because i was
00:20:58 00:21:01 consistently adding new products every
00:20:59 00:21:03 day because i had a large amount of
00:21:01 00:21:04 products on my list in the first place
00:21:03 00:21:06 other products kind of came in and
00:21:04 00:21:07 helped me do the sale so that i didn't
00:21:06 00:21:09 go in a loss
00:21:07 00:21:11 on any given day but in general having
00:21:09 00:21:13 more products kind of helps against the
00:21:11 00:21:14 seasonality factor
00:21:13 00:21:16 of certain products because some
00:21:14 00:21:18 products are only summer products or
00:21:16 00:21:20 some products only winter products when
00:21:18 00:21:22 if they are big winning products for you
00:21:20 00:21:24 and they suddenly die out you don't want
00:21:22 00:21:25 your store to just kind of go back to
00:21:24 00:21:26 zero and that is exactly what happened
00:21:25 00:21:28 on this specific store
00:21:26 00:21:30 where some of the biggest summer related
00:21:28 00:21:32 products just stopped selling
00:21:30 00:21:34 hence why you saw that big drop at the
00:21:32 00:21:35 very end but because i have over a
00:21:34 00:21:37 thousand products on the store
00:21:35 00:21:39 the drop is slowly going back up and it
00:21:37 00:21:41 will be back up to normal
00:21:39 00:21:42 once my campaigns optimize again and
00:21:41 00:21:44 once they start showing these other
00:21:42 00:21:46 products which are more winter gear a
00:21:44 00:21:47 little bit more to the audience but that
00:21:46 00:21:48 is the number one thing you can
00:21:47 00:21:49 literally do if you don't follow
00:21:48 00:21:51 anything else in this video make sure to
00:21:49 00:21:52 follow this which is add new products
00:21:51 00:21:54 consistently
00:21:52 00:21:56 the second thing you want to do and
00:21:54 00:21:58 which i did to maintain my consistency
00:21:56 00:22:00 is that i was excluding bad products
00:21:58 00:22:03 meaning those products would spend over
00:22:00 00:22:04 my profit margins without any sales
00:22:03 00:22:06 or bad keywords meaning those keywords
00:22:04 00:22:09 would spend over ten dollars
00:22:06 00:22:10 or over my profit margin in some cases
00:22:09 00:22:12 without sales simply get rid of them
00:22:10 00:22:13 every 7 to 14
00:22:12 00:22:15 days one thing you want to understand is
00:22:13 00:22:17 that the more often you do this
00:22:15 00:22:19 the more often your campaigns will fail
00:22:17 00:22:20 now you may be looking at this and
00:22:19 00:22:21 thinking that shouldn't doing this more
00:22:20 00:22:24 often actually help you
00:22:21 00:22:25 and your campaigns and the answer is no
00:22:24 00:22:28 simply because
00:22:25 00:22:30 google ads is a time-based platform its
00:22:28 00:22:32 algorithm basically resets
00:22:30 00:22:33 every time a big change is made on the
00:22:32 00:22:35 campaign and if you exclude
00:22:33 00:22:37 multiple different products if you
00:22:35 00:22:39 exclude multiple different keywords
00:22:37 00:22:41 that is considered a big change in
00:22:39 00:22:41 google's eyes it's going to reset the
00:22:41 00:22:43 algorithm
00:22:41 00:22:44 that means it has to start back from
00:22:43 00:22:46 zero and basically go through the
00:22:44 00:22:46 products list go through the keywords
00:22:46 00:22:48 list
00:22:46 00:22:50 and try to optimize again of course this
00:22:48 00:22:52 time frame right here is going to be
00:22:50 00:22:54 different for each individual because if
00:22:52 00:22:55 you're running campaigns a thousand
00:22:54 00:22:56 dollars a day budget
00:22:55 00:22:58 of course you want to be checking much
00:22:56 00:22:59 much more often maybe every two to three
00:22:58 00:23:01 days
00:22:59 00:23:02 but for majority of dropshippers who are
00:23:01 00:23:04 just starting out or even those
00:23:02 00:23:05 who are intermediates or experts not
00:23:04 00:23:07 spending over a thousand dollars a day
00:23:05 00:23:09 should be checking every seven days and
00:23:07 00:23:11 for the lower budgets every 14 days
00:23:09 00:23:12 because you really want to let your
00:23:11 00:23:14 campaigns optimize
00:23:12 00:23:16 this is one of the biggest mistakes i've
00:23:14 00:23:17 always done with google ads which is
00:23:16 00:23:19 just getting too anxious and just
00:23:17 00:23:21 changing too many things that has always
00:23:19 00:23:22 led to bad results so you really want to
00:23:21 00:23:24 take caution
00:23:22 00:23:26 in that and not make too many changes
00:23:24 00:23:28 too fast wait again 7 to 14 days but
00:23:26 00:23:30 another thing a lot of people fail to do
00:23:28 00:23:31 is that they fail to divide up their
00:23:30 00:23:33 products they think that
00:23:31 00:23:35 if they have just one single testing
00:23:33 00:23:37 campaign that's all they need to find
00:23:35 00:23:37 good results on scale to millions of
00:23:37 00:23:39 dollars
00:23:37 00:23:40 with google as and that is far from the
00:23:39 00:23:42 truth because
00:23:40 00:23:44 one thing you will see is that once you
00:23:42 00:23:46 start adding more and more products
00:23:44 00:23:48 your google general testing campaign is
00:23:46 00:23:50 going to have a very hard time
00:23:48 00:23:52 going through all these products and
00:23:50 00:23:53 testing all these products so
00:23:52 00:23:55 in order to battle that you want to have
00:23:53 00:23:57 multiple different testing campaigns
00:23:55 00:23:58 running nowadays in 2020 and for this
00:23:57 00:24:00 specific store
00:23:58 00:24:02 i have four different campaigns running
00:24:00 00:24:04 campaign number one is a major
00:24:02 00:24:05 testing campaign with a high bid
00:24:04 00:24:06 basically this is perfect for high
00:24:05 00:24:08 tiket products
00:24:06 00:24:09 or products with a higher profit margin
00:24:08 00:24:11 and when i say high beta what i
00:24:09 00:24:13 specifically mean is a bit of around
00:24:11 00:24:15 50 sensors so you really don't want to
00:24:13 00:24:17 go above that unless you're selling
00:24:15 00:24:19 products which are very very high tiket
00:24:17 00:24:20 maybe up to 500 to a thousand dollars or
00:24:19 00:24:22 more each
00:24:20 00:24:24 then you can go up to a dollar per link
00:24:22 00:24:25 click but otherwise stik to around the
00:24:24 00:24:27 50 cent bid
00:24:25 00:24:28 for this specific major campaign
00:24:27 00:24:30 campaign number two
00:24:28 00:24:32 is another general testing campaign with
00:24:30 00:24:34 a medium bid now this
00:24:32 00:24:36 campaign has a very very selective focus
00:24:34 00:24:38 the main focus of this specific campaign
00:24:36 00:24:40 is to divide out those lower margin
00:24:38 00:24:42 products meaning maybe around the 20
00:24:40 00:24:43 profit margin or low tiket products in
00:24:42 00:24:46 general meaning 20
00:24:43 00:24:47 product or 30 products so forth what i
00:24:46 00:24:49 do is that i put all those products
00:24:47 00:24:51 within this specific campaign and i set
00:24:49 00:24:53 the priority of this campaign
00:24:51 00:24:54 too high the campaign priority for this
00:24:53 00:24:56 first campaign is medium
00:24:54 00:24:57 what happens is that since the campaign
00:24:56 00:24:59 priority is high
00:24:57 00:25:01 google is going to favor those products
00:24:59 00:25:03 within this campaign more
00:25:01 00:25:04 than this first campaign so even if the
00:25:03 00:25:05 products are
00:25:04 00:25:07 that are within the second campaign are
00:25:05 00:25:08 also visible in the first it's still
00:25:07 00:25:10 going to spend from the second cabin
00:25:08 00:25:12 which is what you want because
00:25:10 00:25:14 this has a lower bid normally what i've
00:25:12 00:25:15 seen is that the lower bid campaign this
00:25:14 00:25:16 one right here
00:25:15 00:25:18 actually is much more profitable than
00:25:16 00:25:19 the first one simply because this is
00:25:18 00:25:20 kind of a medium bid
00:25:19 00:25:23 campaign which is much lower than the
00:25:20 00:25:24 first campaign and the lower the bid
00:25:23 00:25:25 usually you'll see that you're making
00:25:24 00:25:27 more money but
00:25:25 00:25:28 sometimes if it's too low you may not
00:25:27 00:25:29 get enough traffic so you want to kind
00:25:28 00:25:31 of be
00:25:29 00:25:32 taking caution with that as well but
00:25:31 00:25:33 let's move on to the third campaign and
00:25:32 00:25:36 this is
00:25:33 00:25:37 one specific smart shopping campaign now
00:25:36 00:25:39 with this smart shopping campaign
00:25:37 00:25:41 the main thing that i'm doing with it is
00:25:39 00:25:42 simply testing products
00:25:41 00:25:44 which failed in my other testing
00:25:42 00:25:45 candidates what i've often notiked is
00:25:44 00:25:47 that
00:25:45 00:25:48 products usually fail if the bid is not
00:25:47 00:25:50 correct and this could be because the
00:25:48 00:25:51 bid is maybe one cent higher or one cent
00:25:50 00:25:54 lower so because
00:25:51 00:25:56 there's such a small room to wiggle in i
00:25:54 00:25:57 really like giving some products a
00:25:56 00:25:58 second chance so this is what the smart
00:25:57 00:26:00 shopping campaign
00:25:58 00:26:02 is for usually the products that failed
00:26:00 00:26:03 in the other campus often end up failing
00:26:02 00:26:05 here as well but
00:26:03 00:26:07 i've had times where products that
00:26:05 00:26:08 failed in the other campus actually
00:26:07 00:26:10 really took up within the smart shopping
00:26:08 00:26:12 campaigns and they did majority of the
00:26:10 00:26:13 sales that's where the smart shopping
00:26:12 00:26:15 campaign
00:26:13 00:26:16 really shines because it has all of the
00:26:15 00:26:18 control over the
00:26:16 00:26:19 bidding and keywords and what keywords
00:26:18 00:26:21 it ranks for etc so that's one great
00:26:19 00:26:23 benefit of having a smart shopping camp
00:26:21 00:26:24 and the fourth campaign which i run
00:26:23 00:26:26 and i recommend you run as well as a
00:26:24 00:26:28 general testing campaign with a very
00:26:26 00:26:30 very low bid that's exactly what i did
00:26:28 00:26:32 for this store right here which is why i
00:26:30 00:26:34 was able to keep it consistently going
00:26:32 00:26:36 and this specific campaign
00:26:34 00:26:38 runs at a bit of around 10 cents this is
00:26:36 00:26:39 a very very low bid and usually you can
00:26:38 00:26:41 expect
00:26:39 00:26:43 very little traffic but this campaign is
00:26:41 00:26:44 great at catching those low hanging
00:26:43 00:26:45 fruits because
00:26:44 00:26:47 not every product does really well with
00:26:45 00:26:49 high bids some products do really well
00:26:47 00:26:50 with low bids and with a low bid
00:26:49 00:26:52 campaign
00:26:50 00:26:54 what happens is google is forced to go
00:26:52 00:26:56 out and find only the highest quality
00:26:54 00:26:57 traffic possible so
00:26:56 00:26:59 because of that only high quality
00:26:57 00:27:00 traffic comes on to your website and
00:26:59 00:27:01 they end up purchasing
00:27:00 00:27:03 because they're very high quality
00:27:01 00:27:04 traffic so that definitely helps as well
00:27:03 00:27:06 but this is kind of the general layout
00:27:04 00:27:08 i'm doing for this specific store to
00:27:06 00:27:08 really stay consistent throughout the
00:27:08 00:27:10 month
00:27:08 00:27:13 but in addition to that you should also
00:27:10 00:27:14 be doing feed optimizations and that is
00:27:13 00:27:16 exactly what i did for this store as
00:27:14 00:27:17 well now what do i mean exactly by feed
00:27:16 00:27:19 optimizations well
00:27:17 00:27:21 if you're using the shopping feed app by
00:27:19 00:27:23 simprosis or any other
00:27:21 00:27:24 shopping feed app which does the task of
00:27:23 00:27:25 pushing your products onto the google
00:27:24 00:27:27 merchant center
00:27:25 00:27:30 you can directly go on the shopping feed
00:27:27 00:27:31 app and within that shopping feed app
00:27:30 00:27:32 simply edit the products now here is
00:27:31 00:27:34 what i edit
00:27:32 00:27:36 within the shopping feed i go within
00:27:34 00:27:38 that specific product which could be a
00:27:36 00:27:40 potential winning product meaning it has
00:27:38 00:27:42 at least got me one sale
00:27:40 00:27:43 and i choose a google product category
00:27:42 00:27:45 for that given product
00:27:43 00:27:46 what happens is when you provide a
00:27:45 00:27:48 category for your product
00:27:46 00:27:50 google finds it much easier to just go
00:27:48 00:27:52 right into that category because you
00:27:50 00:27:54 are the one who provided it and start
00:27:52 00:27:56 ranking within that category i've often
00:27:54 00:27:57 notiked that this increases sales
00:27:56 00:27:59 tremendously and it's a very very simple
00:27:57 00:28:01 tweak to do but in addition to that
00:27:59 00:28:03 i start inserting keywords within the
00:28:01 00:28:03 shopping feed app sometimes i do it
00:28:03 00:28:05 directly from
00:28:03 00:28:07 my shopify store within the product
00:28:05 00:28:08 editing section and basically insert
00:28:07 00:28:10 keywords that got
00:28:08 00:28:13 sales and remove any bad keywords which
00:28:10 00:28:13 i had originally put inside the product
00:28:13 00:28:15 page
00:28:13 00:28:16 but they ended up not getting me any
00:28:15 00:28:17 sales just spend a lot of money i just
00:28:16 00:28:18 removed them
00:28:17 00:28:21 and replaced them with the good winning
00:28:18 00:28:23 ones meaning those that got sales
00:28:21 00:28:25 in addition i put all those winning
00:28:23 00:28:25 keywords into the tag section now the
00:28:25 00:28:27 tag
00:28:25 00:28:29 section is the section on the right side
00:28:27 00:28:30 of your shopify product editing page you
00:28:29 00:28:31 want to simply
00:28:30 00:28:33 copy and paste all those winning
00:28:31 00:28:34 keywords into the tag section as well
00:28:33 00:28:36 because those tags
00:28:34 00:28:37 are read by google's algorithm the final
00:28:36 00:28:39 thing you want to do is you want to
00:28:37 00:28:41 enter a product type because nowadays
00:28:39 00:28:43 this product type is becoming very
00:28:41 00:28:45 important and ranking
00:28:43 00:28:47 on google ads in fact google is not
00:28:45 00:28:49 showing the product type if you have it
00:28:47 00:28:51 on directly on the shopping ads so this
00:28:49 00:28:52 is really beneficial and something you
00:28:51 00:28:53 definitely want to do
00:28:52 00:28:55 for those winning products again what i
00:28:53 00:28:57 like to do here is i simply like to
00:28:55 00:28:58 put my main winning keyword as the
00:28:57 00:29:00 product type so for instance if you're
00:28:58 00:29:01 selling wireless printers and your main
00:29:00 00:29:03 winning keyword
00:29:01 00:29:05 is wireless printer go ahead and put
00:29:03 00:29:07 wireless printer as the product but this
00:29:05 00:29:09 is one amazing way to get those sales
00:29:07 00:29:11 coming in even faster for longer periods
00:29:09 00:29:13 of time to maintain that consistency but
00:29:11 00:29:14 that is not enough the last thing you
00:29:13 00:29:15 really want to be doing in order to
00:29:14 00:29:18 remain consistent
00:29:15 00:29:19 is duplicating the product and trying
00:29:18 00:29:21 out different things because
00:29:19 00:29:22 oftentimes the specific product page
00:29:21 00:29:23 that you have
00:29:22 00:29:25 may not be enough or may not be
00:29:23 00:29:26 converting as good as it could be so in
00:29:25 00:29:28 this case what you want to do is you
00:29:26 00:29:30 want to simply duplicate that product
00:29:28 00:29:31 which is what i did for this shopify
00:29:30 00:29:32 store in order to really remain
00:29:31 00:29:34 consistent
00:29:32 00:29:36 and i tested different main images for
00:29:34 00:29:38 the duplicated product
00:29:36 00:29:39 and i also tested different titles for
00:29:38 00:29:41 some of them keep in mind that you can
00:29:39 00:29:42 create multiple different duplicates
00:29:41 00:29:45 of the product that's winning so you can
00:29:42 00:29:46 have two three four but i recommend that
00:29:45 00:29:47 you don't go above four so within these
00:29:46 00:29:48 four
00:29:47 00:29:50 duplicated products be sure to test
00:29:48 00:29:51 different images as well as different
00:29:50 00:29:52 titles
00:29:51 00:29:55 you want to test one thing at a time so
00:29:52 00:29:56 that you know exactly what is working
00:29:55 00:29:58 and what is not working but
00:29:56 00:30:00 in addition to that another important
00:29:58 00:30:00 thing you can do and what i was doing as
00:30:00 00:30:02 well
00:30:00 00:30:04 is testing different prices you can test
00:30:02 00:30:05 both lower prices you can test higher
00:30:04 00:30:07 prices
00:30:05 00:30:08 and what you're trying to do here is
00:30:07 00:30:09 you're trying to find out exactly what
00:30:08 00:30:10 price
00:30:09 00:30:12 is going to get you those consistent
00:30:10 00:30:14 sales long term because you don't really
00:30:12 00:30:15 want to price it so high that you're
00:30:14 00:30:17 making a lot of profits but
00:30:15 00:30:18 only getting a few sales on any given
00:30:17 00:30:20 day and some days you're not even making
00:30:18 00:30:21 any sales you want it to be where
00:30:20 00:30:23 you're getting decent amount of profits
00:30:21 00:30:26 but the sales are coming in very very
00:30:23 00:30:27 consistently on a daily basis that
00:30:26 00:30:29 is your main goal with this strategy
00:30:27 00:30:30 right here of duplicating the product
00:30:29 00:30:32 but these specific things are exactly
00:30:30 00:30:34 what i did on this shopify store
00:30:32 00:30:36 in order to remain consistent throughout
00:30:34 00:30:37 the weeks and throughout the month if
00:30:36 00:30:38 you found any type of value in this
00:30:37 00:30:39 video
00:30:38 00:30:41 smash that like button and smash that
00:30:39 00:30:43 subscribe button and i'll see you guys
00:30:41 00:30:43 next time