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How To Fix Tiktok Ads That Are Not Spending

Published on: October 19 2022 by pipiads

tiktok ads not spending

00:03.4 00:07.4 so we've all been there we finally found
00:05.3 00:09.3 a winning product spent days perfecting
00:07.4 00:11.0 our ads and our store and have never
00:09.3 00:13.0 been more excited for a smooth launch
00:11.0 00:14.6 into profits using tik tok ads and
00:13.0 00:16.1 then we wake up the next morning just to
00:14.6 00:18.3 find out that our tik tok account
00:16.1 00:20.3 didn't even give us a chance but after
00:18.3 00:21.8 spending multi-six figures on tik tok
00:20.3 00:23.9 ads networking with seven and
00:21.8 00:26.0 eight-figure tik-tok drop shippers and
00:23.9 00:27.7 talking to tik-tok representatives i
00:26.0 00:29.8 finally figured out the fix to this
00:27.7 00:31.3 problem i know exactly why this happens
00:29.8 00:33.4 and i figured out the most efficient way
00:31.3 00:35.2 to fix it so that you can relaunch again
00:33.4 00:36.6 and find success what's poppin youtube
00:35.2 00:38.5 welcome back to the channel my name is
00:36.6 00:40.0 nathan and i'm a 21 year old ecommerce
00:38.5 00:41.2 entrepreneur just before we jump into
00:40.0 00:43.0 this here i do want to announce the
00:41.2 00:44.6 weekly giveaway all you have to do is
00:43.0 00:46.2 subscribe to the channel comment one
00:44.6 00:48.0 thing down below and go ahead and smash
00:46.2 00:49.4 that like button those three things and
00:48.0 00:51.1 you're automatically entered the winner
00:49.4 00:53.0 will be announced at some point in next
00:51.1 00:55.0 week's video and the giveaway is for a
00:53.0 00:56.2 custom built shopify drop shipping store
00:55.0 00:58.1 equipped with the winning product and
00:56.2 00:59.8 everything built by my team and i at
00:58.1 01:01.0 outright econ now diving straight into
00:59.8 01:02.6 this there might be a few different
01:01.0 01:04.6 scenarios as to why your ads aren't
01:02.6 01:06.6 spending but regardless the reason
01:04.6 01:08.7 stands the same your ad account is not
01:06.6 01:10.6 optimized and tik tok actually doesn't
01:08.7 01:13.0 want to see you throw away any money
01:10.6 01:15.0 without getting any type of results he's
01:13.0 01:17.0 got to be an idiot to put those on
01:15.0 01:19.3 social media remember tik tok wants to
01:17.0 01:21.4 take your money as much as possible but
01:19.3 01:23.2 why would they take just 100 from you
01:21.4 01:25.0 when they can take 10 million let me
01:23.2 01:26.7 explain so what i'm saying here is they
01:25.0 01:28.6 want you to succeed they want you to go
01:26.7 01:31.0 ahead and spend a ton of money on their
01:28.6 01:33.0 platform and achieve great results and
01:31.0 01:34.6 in doing so you'll keep coming back and
01:33.0 01:36.3 you'll keep spending and if you're not
01:34.6 01:38.1 set up properly you won't get any
01:36.3 01:39.4 results thus they don't want you to keep
01:38.1 01:41.4 spending because then you're just gonna
01:39.4 01:43.0 leave the platform now with agency
01:41.4 01:44.6 accounts or accounts that i've already
01:43.0 01:46.7 spent thousands of dollars on i
01:44.6 01:48.6 typically never have this issue because
01:46.7 01:50.6 tik tok knows that i know what i'm
01:48.6 01:52.5 doing and they give me free rein to go
01:50.6 01:53.9 ahead and spend my money how i want it
01:52.5 01:55.6 we'll touch on agency accounts just a
01:53.9 01:57.5 bit later the issue of your ads not
01:55.6 01:58.9 spending typically happens on a brand
01:57.5 02:01.3 new tik tok account that hasn't
01:58.9 02:02.6 achieved any spend or results yet so yes
02:01.3 02:04.4 you're probably thinking this is all
02:02.6 02:05.8 common sense and you're probably already
02:04.4 02:07.4 wondering what you can do to set
02:05.8 02:09.4 yourself up for success and not have
02:07.4 02:11.2 this problem upon launch and here's how
02:09.4 02:13.3 you do it so much like facebook tik
02:11.2 02:15.4 tok actually has a learning phase as
02:13.3 02:17.5 well and to exit this learning phase on
02:15.4 02:19.0 a conversion campaign you have to show
02:17.5 02:21.4 tik tok that your campaign can
02:19.0 02:23.8 generate at least 50 conversions within
02:21.4 02:25.4 one week or seven days but for tik tok
02:23.8 02:27.0 to even want to spend your budget they
02:25.4 02:28.8 have to first believe that you can
02:27.0 02:30.6 actually achieve those results and hit
02:28.8 02:31.7 those metrics to exit the learning phase
02:30.6 02:33.1 and if they're not spending any of your
02:31.7 02:35.0 budget it's because they don't believe
02:33.1 02:36.8 that you can do so i'm sorry it's not
02:35.0 02:38.9 going to happen so what you need to do
02:36.8 02:40.7 first obviously if you believe that your
02:38.9 02:42.6 campaign's going to be successful is you
02:40.7 02:45.4 need to show them that you can hit those
02:42.6 02:46.8 conversion metrics on a lesser event so
02:45.4 02:48.4 what you need to do to show them that
02:46.8 02:50.5 you can actually exit the learning phase
02:48.4 02:53.3 and hit those conversion metrics is you
02:50.5 02:55.5 need to choose an easier objective first
02:53.3 02:57.2 like page views or add to carts now the
02:55.5 02:59.3 proven strategy that has worked for me
02:57.2 03:01.3 about eighty percent of the time has
02:59.3 03:03.0 simply been opening up a brand new
03:01.3 03:04.5 traffic campaign and just spending
03:03.0 03:06.2 twenty dollars on it for the following
03:04.5 03:08.1 day after you've done this the next step
03:06.2 03:09.6 is to simply go to sleep and watch your
03:08.1 03:12.2 ad account burn through twenty dollars
03:09.6 03:13.7 the next day with likely no results but
03:12.2 03:15.8 don't worry your account is still
03:13.7 03:17.8 gathering very much important data that
03:15.8 03:19.4 it can later use and it's also getting
03:17.8 03:21.4 you ready to launch that conversion
03:19.4 03:22.6 campaign the complete payment objective
03:21.4 03:24.4 which is obviously what you're looking
03:22.6 03:26.0 for now like i said this will fix your
03:24.4 03:27.6 account spending issues about eighty
03:26.0 03:29.4 percent of the time if your account
03:27.6 03:31.4 still isn't spending and yes this has
03:29.4 03:33.7 happened to me as well then again spend
03:31.4 03:35.7 another 20 the next day but this time
03:33.7 03:37.9 the conversion objective set it to add
03:35.7 03:40.2 to cart and repeat that same process
03:37.9 03:42.1 every single day just getting closer and
03:40.2 03:44.0 closer to the event you desired which in
03:42.1 03:45.8 this case is complete payment if none of
03:44.0 03:47.8 that worked for you the next alternative
03:45.8 03:49.7 that's easiest and most likely to work
03:47.8 03:51.4 is to simply open up a brand new tik
03:49.7 03:53.7 tok ad account now for the rest of the
03:51.4 03:55.3 cases it's likely due to your creatives
03:53.7 03:56.8 themselves some of these small things
03:55.3 03:58.6 that i'm about to break down right now
03:56.8 04:00.3 actually affect the algorithm and don't
03:58.6 04:01.9 ask me why the tik tok algorithm is
04:00.3 04:03.8 wildly complex and it's still in its
04:01.9 04:05.9 early stages but one thing that i've
04:03.8 04:07.9 noticed is black borders around
04:05.9 04:10.2 tik-tok ad creators okay for whatever
04:07.9 04:11.8 reason again don't ask me why they don't
04:10.2 04:14.5 like to spend money on creatives that
04:11.8 04:16.1 have black borders the second thing is
04:14.5 04:17.5 creatives that have already been used by
04:16.1 04:19.3 somebody else so if you're just ripping
04:17.5 04:21.4 content from another brand or stealing
04:19.3 04:23.4 it they might not disable your ad
04:21.4 04:25.4 account or disable your ads right away
04:23.4 04:26.6 they just simply won't push your ads out
04:25.4 04:28.6 the creative needs to be tik-tok
04:26.6 04:30.3 tik-tok-friendly appeal to its
04:28.6 04:32.2 intended audience you need to make sure
04:30.3 04:33.9 you follow all the community guidelines
04:32.2 04:35.7 before you launch your creatives and of
04:33.9 04:37.6 course the creatives need to be original
04:35.7 04:40.0 and unique content i also found the
04:37.6 04:42.0 timing kind of matters so usually 20 to
04:40.0 04:43.9 40 seconds is a solid time frame for
04:42.0 04:45.8 your tik tok ab anything less than
04:43.9 04:47.2 that and oftentimes it won't spend
04:45.8 04:49.4 anything more than that and i typically
04:47.2 04:51.0 don't find the same results i do as when
04:49.4 04:52.6 it's within those parameters another
04:51.0 04:54.7 thing is your targeting might be too
04:52.6 04:56.7 specific okay so usually i like to shoot
04:54.7 04:58.7 for 10 million to 15 million plus i
04:56.7 05:00.4 think that's a pretty solid entry point
04:58.7 05:01.9 but anything below that and your tik
05:00.4 05:03.4 tok ads might not be spending because
05:01.9 05:05.0 your audience is too niche or too
05:03.4 05:06.4 defined another thing you could do is
05:05.0 05:08.8 you could try split testing two
05:06.4 05:10.8 campaigns but with one of them turn on
05:08.8 05:12.2 the recommended interest oftentimes tic
05:10.8 05:14.3 tac will recommend you group of
05:12.2 05:16.0 interests to add select that and just
05:14.3 05:18.0 see what happens and the last tip for
05:16.0 05:19.8 the algorithm here is having more
05:18.0 05:21.8 creatives right so if you only give them
05:19.8 05:23.4 one or two creatives to work with tik
05:21.8 05:24.9 tok might say yeah i don't really like
05:23.4 05:26.3 those creatives i don't think the
05:24.9 05:27.8 audience will respond to them well and
05:26.3 05:29.4 they just don't want to push them out so
05:27.8 05:31.4 make sure you give them at least three
05:29.4 05:33.4 four or five i mean the more the merrier
05:31.4 05:35.0 more tik-tok ads you have the better
05:33.4 05:36.6 your chance of success anyway so it's
05:35.0 05:38.2 always good practice but if you just
05:36.6 05:39.7 want peace of mind and you don't want to
05:38.2 05:41.7 have to deal with the whole hassle of
05:39.7 05:43.7 your ads not spending while also being
05:41.7 05:45.9 able to target almost all geographical
05:43.7 05:47.9 locations in all markets have maximum
05:45.9 05:50.0 support from tik tok and get access to
05:47.9 05:52.0 special insights and tools you might
05:50.0 05:54.0 want to think about opening up an agency
05:52.0 05:55.7 account now these tik tok ad agency
05:54.0 05:57.3 accounts are not that easy to come by
05:55.7 05:58.6 and chances are if you go ahead and look
05:57.3 06:00.9 them up on google and click one of the
05:58.6 06:03.0 first recommendations then you're gonna
06:00.9 06:04.6 either pay a ton of money to acquire one
06:03.0 06:06.1 of these accounts or you're gonna have
06:04.6 06:08.2 to pay a percentage of every single
06:06.1 06:10.0 dollar that you spend on ads because you
06:08.2 06:11.6 don't technically own the account you're
06:10.0 06:13.0 just gonna be renting the account from
06:11.6 06:15.0 someone and they're gonna be making a
06:13.0 06:16.8 lot of money off of you so if you are
06:15.0 06:18.4 gonna go this route make sure you do
06:16.8 06:20.3 your own research and due diligence
06:18.4 06:22.3 before diving in and paying someone an
06:20.3 06:24.2 arm and a leg to acquire a tik tok ad
06:22.3 06:26.2 agency account but if you want the easy
06:24.2 06:28.5 way out with this my team and i actually
06:26.2 06:30.2 do have a bunch of extra agency accounts
06:28.5 06:31.8 now these are first come first serve and
06:30.2 06:33.5 the supply is very limited you'll have
06:31.8 06:35.4 guaranteed no issues with your ad
06:33.5 06:36.9 spending you can attach your credit card
06:35.4 06:38.7 so you can top up your balance and you
06:36.9 06:40.4 want to send wire transfers over to the
06:38.7 06:42.2 account which can take time additionally
06:40.4 06:43.8 you can create as many ad accounts you
06:42.2 06:45.6 want from the business manager and you
06:43.8 06:47.9 can also bypass the 20
06:45.6 06:50.2 eu vat taxes i won't go super into
06:47.9 06:51.8 detail on these accounts right now but
06:50.2 06:53.4 if you do want your chance to acquire
06:51.8 06:56.1 one all you have to do is go ahead and
06:53.4 06:58.1 dm me the word tik tok agency account
06:56.1 06:59.3 on instagram and i'll send you over all
06:58.1 07:01.1 the details and we'll see if you're a
06:59.3 07:02.8 good fit to take one over but with that
07:01.1 07:05.0 i guarantee you that if you followed all
07:02.8 07:06.2 the steps outlined in this video in no
07:05.0 07:08.2 time you'll be able to launch a
07:06.2 07:10.2 successful tik tok ad campaign and
07:08.2 07:12.4 have no issues with spend or maybe just
07:10.2 07:13.9 have to burn through 20 or 40 before you
07:12.4 07:15.4 can get your conversion campaign to
07:13.9 07:16.8 actually go ahead and spend i have
07:15.4 07:18.5 hundreds of students in my program
07:16.8 07:20.3 inside outright ecom and we've all
07:18.5 07:22.2 managed to get by just by using the
07:20.3 07:24.3 tactics explained in this video by the
07:22.2 07:25.9 way the winner from last week's video
07:24.3 07:28.2 for the custom build store giveaway is
07:25.9 07:29.9 peachy so if that's you congratulations
07:28.2 07:31.1 go ahead and dm me on instagram we'll
07:29.9 07:33.1 get right in the works of setting up
07:31.1 07:34.4 your store and if that's not you all you
07:33.1 07:35.8 have to do again is smash the like
07:34.4 07:37.8 button subscribe to the channel and
07:35.8 07:39.0 comment one thing insightful down below
07:37.8 07:40.2 and you're automatically entered for
07:39.0 07:41.9 your chance to win in which i'll
07:40.2 07:43.8 announce in next week's video
07:41.9 07:45.3 additionally if you guys are interested
07:43.8 07:47.5 in taking your ecommerce game to that
07:45.3 07:49.7 next level and working alongside me and
07:47.5 07:51.4 the outright ecom team the first link
07:49.7 07:53.5 down below will be a formal application
07:51.4 07:55.3 and discovery call so you can go ahead
07:53.5 07:57.0 and fill that out but i please ask you
07:55.3 07:58.6 to only fill it out if you are serious
07:57.0 08:00.6 about working with us because it will
07:58.6 08:03.1 take away time from other people who are
08:00.6 08:04.7 and our calendars are constantly booked
08:03.1 08:05.9 up thank you guys so much for watching
08:04.7 08:07.8 and thank you thank you thank you a
08:05.9 08:10.3 million times for all the support lately
08:07.8 08:13.3 it's been crazy until next time peace
08:10.3 08:13.3 out
08:13.8 08:28.3 [Music]
08:32.2 08:34.3 you

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