How To Get More Amazon Sales With Keyword Research
Published on: December 2 2022 by Tatiana James
How To Get More Amazon Sales With Keyword Research
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Table of Contents About How To Get More Amazon Sales With Keyword Research
How To Get More Amazon Sales With Keyword Research
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | hey everyone i'm tatiana and today we |
| 00:00:02 | 00:00:07 | are getting back to the basics |
| 00:00:04 | 00:00:09 | with amazon keywords if you're starting |
| 00:00:07 | 00:00:11 | an amazon business it is |
| 00:00:09 | 00:00:13 | very important that you understand why |
| 00:00:11 | 00:00:16 | keywords are important |
| 00:00:13 | 00:00:19 | how to find them and how to use them |
| 00:00:16 | 00:00:20 | if you don't then it will come at the |
| 00:00:19 | 00:00:23 | cost of your own success |
| 00:00:20 | 00:00:24 | with your amazon business it's critikal |
| 00:00:23 | 00:00:28 | now the reason being |
| 00:00:24 | 00:00:31 | is because amazon is a search engine |
| 00:00:28 | 00:00:33 | similarly to google you go to google and |
| 00:00:31 | 00:00:34 | you type something in the search box |
| 00:00:33 | 00:00:36 | maybe it's a question maybe it's |
| 00:00:34 | 00:00:37 | something that you want to buy god knows |
| 00:00:36 | 00:00:39 | what |
| 00:00:37 | 00:00:41 | and then you hit search and then the |
| 00:00:39 | 00:00:44 | search results will populate |
| 00:00:41 | 00:00:45 | now how does google know what websites |
| 00:00:44 | 00:00:47 | to |
| 00:00:45 | 00:00:48 | feature and which ones to not well it's |
| 00:00:47 | 00:00:51 | based on |
| 00:00:48 | 00:00:54 | what you search so your search terms the |
| 00:00:51 | 00:00:56 | words that you use in your search |
| 00:00:54 | 00:00:57 | those same words are typically going to |
| 00:00:56 | 00:01:00 | be |
| 00:00:57 | 00:01:01 | embedded inside the websites that are |
| 00:01:00 | 00:01:04 | going to be featured |
| 00:01:01 | 00:01:05 | so blog posts usually will have a lot of |
| 00:01:04 | 00:01:07 | those search terms |
| 00:01:05 | 00:01:09 | and they can help rank for seo search |
| 00:01:07 | 00:01:12 | engine optimization |
| 00:01:09 | 00:01:13 | and so that way google will say well |
| 00:01:12 | 00:01:16 | they used these search terms |
| 00:01:13 | 00:01:18 | these keywords in their search and this |
| 00:01:16 | 00:01:20 | website has a lot of those search terms |
| 00:01:18 | 00:01:22 | so this might be relevant to their |
| 00:01:20 | 00:01:23 | search and so they put two and two |
| 00:01:22 | 00:01:26 | together |
| 00:01:23 | 00:01:27 | now amazon is very similar it's also a |
| 00:01:26 | 00:01:29 | search engine |
| 00:01:27 | 00:01:31 | however we don't go to amazon to ask all |
| 00:01:29 | 00:01:34 | of our questions |
| 00:01:31 | 00:01:36 | we go to amazon to shop and so customers |
| 00:01:34 | 00:01:38 | shoppers we know what the things are |
| 00:01:36 | 00:01:40 | that we want to buy |
| 00:01:38 | 00:01:42 | if we want to buy a swiffer if we want |
| 00:01:40 | 00:01:43 | to buy a flower pot if we want to buy a |
| 00:01:42 | 00:01:45 | baseball cap |
| 00:01:43 | 00:01:47 | we know what those keywords are those |
| 00:01:45 | 00:01:50 | are the main keywords those are |
| 00:01:47 | 00:01:52 | the seed keywords so for example in the |
| 00:01:50 | 00:01:55 | instance i want to buy a globe |
| 00:01:52 | 00:01:57 | a globe of the world then i can type in |
| 00:01:55 | 00:01:59 | globe in the amazon |
| 00:01:57 | 00:02:00 | search box and there's going to be a |
| 00:01:59 | 00:02:02 | bunch of different amazon listings that |
| 00:02:00 | 00:02:04 | will populate |
| 00:02:02 | 00:02:06 | and how does amazon determine which |
| 00:02:04 | 00:02:08 | listings to showcase |
| 00:02:06 | 00:02:10 | well one of the reasons is by making |
| 00:02:08 | 00:02:12 | sure that these listings they have the |
| 00:02:10 | 00:02:15 | word globe |
| 00:02:12 | 00:02:16 | embedded into their listing so they need |
| 00:02:15 | 00:02:19 | the word globe in the title |
| 00:02:16 | 00:02:21 | in the description and in the backend as |
| 00:02:19 | 00:02:22 | well and so that way amazon knows that |
| 00:02:21 | 00:02:24 | hey |
| 00:02:22 | 00:02:26 | when the person types in globe this |
| 00:02:24 | 00:02:29 | listing shows up and it's relevant |
| 00:02:26 | 00:02:30 | and the more often that a customer |
| 00:02:29 | 00:02:32 | searches for something |
| 00:02:30 | 00:02:34 | clicks on your listing and then buys |
| 00:02:32 | 00:02:36 | your product based on that search |
| 00:02:34 | 00:02:38 | that's going to reinforce to amazon that |
| 00:02:36 | 00:02:39 | hey your listing is relevant for that |
| 00:02:38 | 00:02:41 | keyword |
| 00:02:39 | 00:02:43 | and you're going to start ranking better |
| 00:02:41 | 00:02:46 | ranking higher up in the |
| 00:02:43 | 00:02:47 | search engine so when you first launch a |
| 00:02:46 | 00:02:48 | product on amazon |
| 00:02:47 | 00:02:50 | you know maybe your listing doesn't show |
| 00:02:48 | 00:02:53 | up on page one most likely |
| 00:02:50 | 00:02:54 | maybe it's showing up on page three or |
| 00:02:53 | 00:02:57 | four or five |
| 00:02:54 | 00:02:59 | of the search results and so the goal is |
| 00:02:57 | 00:03:01 | always to make sure you're getting in |
| 00:02:59 | 00:03:03 | the top you want to get your listing |
| 00:03:01 | 00:03:04 | shown on the first page of the amazon |
| 00:03:03 | 00:03:07 | search results |
| 00:03:04 | 00:03:09 | because most customers are not going to |
| 00:03:07 | 00:03:10 | sift through three pages of search |
| 00:03:09 | 00:03:11 | results |
| 00:03:10 | 00:03:14 | they're usually going to make their |
| 00:03:11 | 00:03:16 | buying decision on the first page |
| 00:03:14 | 00:03:18 | so you your listing might show up on the |
| 00:03:16 | 00:03:21 | third or fourth page |
| 00:03:18 | 00:03:22 | but the more often that people type in |
| 00:03:21 | 00:03:24 | their keyword and |
| 00:03:22 | 00:03:27 | buy your product then you can slowly |
| 00:03:24 | 00:03:29 | start to rank to the first page |
| 00:03:27 | 00:03:30 | now another reason why keywords are |
| 00:03:29 | 00:03:34 | important is because |
| 00:03:30 | 00:03:37 | amazon has a built-in marketing platform |
| 00:03:34 | 00:03:39 | and you can use ppc pay-per-click |
| 00:03:37 | 00:03:43 | advertising to create campaigns |
| 00:03:39 | 00:03:45 | campaigns using keywords search terms |
| 00:03:43 | 00:03:46 | and so if you are organically ranked on |
| 00:03:45 | 00:03:48 | you know the |
| 00:03:46 | 00:03:50 | fourth page of the search results it's |
| 00:03:48 | 00:03:52 | possible that your listing |
| 00:03:50 | 00:03:53 | although not organically ranked on the |
| 00:03:52 | 00:03:56 | first page |
| 00:03:53 | 00:03:57 | can be viewed on the first page via the |
| 00:03:56 | 00:04:00 | paid advertising |
| 00:03:57 | 00:04:01 | so if someone's typing in globe and you |
| 00:04:00 | 00:04:03 | are |
| 00:04:01 | 00:04:04 | bidding for the keyword globe and you |
| 00:04:03 | 00:04:06 | have won that bid |
| 00:04:04 | 00:04:07 | then your listing could showcase on the |
| 00:04:06 | 00:04:09 | first page |
| 00:04:07 | 00:04:11 | and then you know obviously that's good |
| 00:04:09 | 00:04:13 | because that's going to give people an |
| 00:04:11 | 00:04:14 | opportunity to see your listing and then |
| 00:04:13 | 00:04:16 | hopefully buy |
| 00:04:14 | 00:04:17 | from you so you're going to be using |
| 00:04:16 | 00:04:19 | your keywords |
| 00:04:17 | 00:04:21 | in your amazon listing both the front |
| 00:04:19 | 00:04:23 | end meaning what the customer is going |
| 00:04:21 | 00:04:25 | to be able to see |
| 00:04:23 | 00:04:27 | and the back end what they don't see |
| 00:04:25 | 00:04:28 | what you do inside your seller central |
| 00:04:27 | 00:04:29 | account |
| 00:04:28 | 00:04:32 | you're also going to be needing your |
| 00:04:29 | 00:04:35 | keywords for your paid advertising |
| 00:04:32 | 00:04:36 | so keywords are very important now most |
| 00:04:35 | 00:04:38 | people |
| 00:04:36 | 00:04:41 | who don't understand how to do keyword |
| 00:04:38 | 00:04:43 | research they just use very basic |
| 00:04:41 | 00:04:45 | keywords and you have to understand that |
| 00:04:43 | 00:04:46 | the very basic keywords they are things |
| 00:04:45 | 00:04:49 | that maybe |
| 00:04:46 | 00:04:53 | come to mind like like very the words |
| 00:04:49 | 00:04:56 | water bottle globe tea set |
| 00:04:53 | 00:04:57 | candle flowers you know those are the |
| 00:04:56 | 00:05:00 | very basic |
| 00:04:57 | 00:05:02 | seed keywords and the challenge with |
| 00:05:00 | 00:05:03 | just ranking exclusively for basic |
| 00:05:02 | 00:05:04 | keywords |
| 00:05:03 | 00:05:07 | is that everyone's ranking for those |
| 00:05:04 | 00:05:10 | keywords so it's easy to drown |
| 00:05:07 | 00:05:11 | in the c when everyone's ranking for the |
| 00:05:10 | 00:05:13 | same keywords |
| 00:05:11 | 00:05:15 | in addition when it comes to your paid |
| 00:05:13 | 00:05:17 | advertising |
| 00:05:15 | 00:05:19 | when everyone's ranking for those same |
| 00:05:17 | 00:05:22 | keywords the cost |
| 00:05:19 | 00:05:24 | per click will increase so they become |
| 00:05:22 | 00:05:26 | more expensive |
| 00:05:24 | 00:05:28 | to bid for and so it's important that |
| 00:05:26 | 00:05:31 | when you're doing keyword research |
| 00:05:28 | 00:05:33 | that you have a nice combination of both |
| 00:05:31 | 00:05:35 | the short tail keywords |
| 00:05:33 | 00:05:37 | and the long tail keywords long tail |
| 00:05:35 | 00:05:40 | keywords would be keywords |
| 00:05:37 | 00:05:42 | that maybe are more partikular to the |
| 00:05:40 | 00:05:44 | partikular product that you're selling |
| 00:05:42 | 00:05:45 | so for example if i'm selling a globe |
| 00:05:44 | 00:05:49 | that's white |
| 00:05:45 | 00:05:51 | and gold and is a medium-sized globe |
| 00:05:49 | 00:05:52 | then maybe i have a keyword that is |
| 00:05:51 | 00:05:55 | globe |
| 00:05:52 | 00:05:58 | gold globe 10 inches |
| 00:05:55 | 00:05:59 | medium sized so maybe it's just a longer |
| 00:05:58 | 00:06:03 | tail keyword |
| 00:05:59 | 00:06:07 | or if i'm selling a female baseball cap |
| 00:06:03 | 00:06:10 | female pink baseball cap for kids |
| 00:06:07 | 00:06:12 | so it's a longer longer keyword |
| 00:06:10 | 00:06:14 | and that means that yes there are fewer |
| 00:06:12 | 00:06:15 | people who are maybe searching for that |
| 00:06:14 | 00:06:18 | keyword |
| 00:06:15 | 00:06:20 | but you might have a higher likelihood |
| 00:06:18 | 00:06:21 | of a ranking for that keyword |
| 00:06:20 | 00:06:24 | and showing up on the first page of |
| 00:06:21 | 00:06:26 | results if someone is indeed searching |
| 00:06:24 | 00:06:28 | for that because fewer people are |
| 00:06:26 | 00:06:31 | ranking for the long tail keywords |
| 00:06:28 | 00:06:33 | and it's going to be more cost effective |
| 00:06:31 | 00:06:35 | to bid for those keywords in your paid |
| 00:06:33 | 00:06:37 | campaigns |
| 00:06:35 | 00:06:38 | so you want to have a mixture of both |
| 00:06:37 | 00:06:41 | short tail and |
| 00:06:38 | 00:06:42 | long tail keywords and you want to kind |
| 00:06:41 | 00:06:45 | of test |
| 00:06:42 | 00:06:48 | and see which ones perform best so |
| 00:06:45 | 00:06:50 | one tip i have for you is when it comes |
| 00:06:48 | 00:06:51 | to keywords you don't have to repeat |
| 00:06:50 | 00:06:54 | yourself |
| 00:06:51 | 00:06:56 | i see oftentimes amazon sellers they |
| 00:06:54 | 00:06:57 | will repeat their main keyword in their |
| 00:06:56 | 00:06:59 | title |
| 00:06:57 | 00:07:01 | several times globe globe globe globe |
| 00:06:59 | 00:07:02 | because they think that repeating the |
| 00:07:01 | 00:07:04 | keyword the main keyword |
| 00:07:02 | 00:07:06 | is going to help them rank higher on the |
| 00:07:04 | 00:07:07 | search results |
| 00:07:06 | 00:07:10 | that's not how amazon works you only |
| 00:07:07 | 00:07:12 | have to say the keyword once |
| 00:07:10 | 00:07:13 | so list it once in your listing list |
| 00:07:12 | 00:07:16 | once with your |
| 00:07:13 | 00:07:19 | paid advertising your your campaigns |
| 00:07:16 | 00:07:21 | and that's enough so that way you can |
| 00:07:19 | 00:07:22 | have a variety of different keywords |
| 00:07:21 | 00:07:24 | that you can insert |
| 00:07:22 | 00:07:26 | now the easiest and fastest way to do |
| 00:07:24 | 00:07:28 | keyword research for |
| 00:07:26 | 00:07:29 | your amazon listing and your ppc |
| 00:07:28 | 00:07:32 | campaigns |
| 00:07:29 | 00:07:33 | is by using a tool you can do it |
| 00:07:32 | 00:07:36 | manually |
| 00:07:33 | 00:07:37 | yourself i did that years ago but that's |
| 00:07:36 | 00:07:38 | only because when i first started |
| 00:07:37 | 00:07:41 | selling on amazon |
| 00:07:38 | 00:07:43 | i didn't have access to all the amazing |
| 00:07:41 | 00:07:45 | tools that exist today |
| 00:07:43 | 00:07:47 | is an abundance of tools that exist that |
| 00:07:45 | 00:07:50 | help make amazon sellers lives |
| 00:07:47 | 00:07:51 | a lot easier cellzone is a toolkit |
| 00:07:50 | 00:07:54 | created for |
| 00:07:51 | 00:07:57 | amazon sellers by the same makers as sem |
| 00:07:54 | 00:07:58 | rush which has over 12 years experience |
| 00:07:57 | 00:08:01 | and over 7 |
| 00:07:58 | 00:08:04 | million users the cell zone tool kit |
| 00:08:01 | 00:08:07 | includes tools for traffic insights |
| 00:08:04 | 00:08:10 | listing check listing protection keyword |
| 00:08:07 | 00:08:12 | wizard and split testing so now i'm |
| 00:08:10 | 00:08:14 | going to hop behind my computer to show |
| 00:08:12 | 00:08:16 | you how today's video sponsor |
| 00:08:14 | 00:08:17 | cell zone makes keyword research really |
| 00:08:16 | 00:08:19 | easy |
| 00:08:17 | 00:08:21 | and simple to do all right everyone so |
| 00:08:19 | 00:08:23 | i'm here in my cell zone account |
| 00:08:21 | 00:08:25 | and as you can see there are five |
| 00:08:23 | 00:08:27 | different tools |
| 00:08:25 | 00:08:28 | again the keyword wizard listening |
| 00:08:27 | 00:08:30 | quality check |
| 00:08:28 | 00:08:31 | traffic insights listing protection and |
| 00:08:30 | 00:08:33 | split testing |
| 00:08:31 | 00:08:35 | the split testing tool is actually free |
| 00:08:33 | 00:08:37 | so you do not need to |
| 00:08:35 | 00:08:38 | pay for the membership in order to use |
| 00:08:37 | 00:08:41 | this and i actually |
| 00:08:38 | 00:08:43 | will be explaining this later on in this |
| 00:08:41 | 00:08:44 | video and i recommend that you stik |
| 00:08:43 | 00:08:46 | around |
| 00:08:44 | 00:08:48 | because split testing is very important |
| 00:08:46 | 00:08:50 | for the success of your business as well |
| 00:08:48 | 00:08:51 | and the fact that this is free it's |
| 00:08:50 | 00:08:54 | going to help save you |
| 00:08:51 | 00:08:55 | a lot of time doing this yourself so |
| 00:08:54 | 00:08:57 | we're going to get to that in a bit but |
| 00:08:55 | 00:08:57 | i want to start with the keyword wizard |
| 00:08:57 | 00:08:59 | tool |
| 00:08:57 | 00:09:01 | to start our keyword research we should |
| 00:08:59 | 00:09:03 | define our primary keyword |
| 00:09:01 | 00:09:05 | and enter it into the search field it |
| 00:09:03 | 00:09:08 | may be a product that we sell |
| 00:09:05 | 00:09:09 | or would like to sell after we click on |
| 00:09:08 | 00:09:11 | the search button |
| 00:09:09 | 00:09:14 | keyword wizard will generate a complete |
| 00:09:11 | 00:09:17 | list of top searched variations |
| 00:09:14 | 00:09:19 | for our product our main task now |
| 00:09:17 | 00:09:21 | is to filter out this huge list of |
| 00:09:19 | 00:09:23 | recommended keywords |
| 00:09:21 | 00:09:25 | and choose the best search terms which |
| 00:09:23 | 00:09:28 | will drive us the most traffic |
| 00:09:25 | 00:09:29 | but at the same time will be easy to |
| 00:09:28 | 00:09:31 | rank |
| 00:09:29 | 00:09:32 | this is why we advise to exclude |
| 00:09:31 | 00:09:35 | keywords with both too low |
| 00:09:32 | 00:09:37 | and too high search volume and set |
| 00:09:35 | 00:09:41 | adequate level of competition |
| 00:09:37 | 00:09:43 | as well it's also a wonderful idea to |
| 00:09:41 | 00:09:45 | exclude queries containing our |
| 00:09:43 | 00:09:45 | competitors brand names because such |
| 00:09:45 | 00:09:50 | usage |
| 00:09:45 | 00:09:52 | is forbidden by amazon |
| 00:09:50 | 00:09:54 | the suggestions are much more relevant |
| 00:09:52 | 00:09:56 | but we can go further |
| 00:09:54 | 00:09:57 | and modify this list by playing around |
| 00:09:56 | 00:10:00 | with match |
| 00:09:57 | 00:10:01 | modifiers the available keyword match |
| 00:10:00 | 00:10:04 | types are broad |
| 00:10:01 | 00:10:06 | phrase and exact match type switch |
| 00:10:04 | 00:10:09 | between them to get |
| 00:10:06 | 00:10:10 | more accurate results when we are done |
| 00:10:09 | 00:10:12 | with the research |
| 00:10:10 | 00:10:13 | we may select up to a thousand first |
| 00:10:12 | 00:10:17 | keywords |
| 00:10:13 | 00:10:19 | or even more and export them to csv |
| 00:10:17 | 00:10:20 | the ideas we gathered may be used for |
| 00:10:19 | 00:10:23 | product titles |
| 00:10:20 | 00:10:25 | descriptions bullet points or seller |
| 00:10:23 | 00:10:27 | central hidden keywords |
| 00:10:25 | 00:10:29 | but we can compose the list of these |
| 00:10:27 | 00:10:32 | hidden keywords using |
| 00:10:29 | 00:10:34 | amazon keyword wizard as well and this |
| 00:10:32 | 00:10:37 | will take us just two clicks |
| 00:10:34 | 00:10:38 | let's open the words frequency counter |
| 00:10:37 | 00:10:41 | by clicking on the search |
| 00:10:38 | 00:10:42 | terms button since the search terms |
| 00:10:41 | 00:10:44 | field |
| 00:10:42 | 00:10:45 | is not shown in the listing there's no |
| 00:10:44 | 00:10:48 | need to use |
| 00:10:45 | 00:10:48 | only meaningful key phrases as opposed |
| 00:10:48 | 00:10:52 | to |
| 00:10:48 | 00:10:55 | title or bullet points instead |
| 00:10:52 | 00:10:56 | amazon will take individual words from |
| 00:10:55 | 00:10:58 | our keyword list |
| 00:10:56 | 00:11:00 | and combine them with each other |
| 00:10:58 | 00:11:01 | creating a huge number of all possible |
| 00:11:00 | 00:11:03 | combinations |
| 00:11:01 | 00:11:05 | and taking into account plurals and |
| 00:11:03 | 00:11:07 | misspellings |
| 00:11:05 | 00:11:08 | so it's important for us to simply |
| 00:11:07 | 00:11:11 | indicate the most relevant |
| 00:11:08 | 00:11:12 | most high volume and low competition |
| 00:11:11 | 00:11:15 | competition keywords |
| 00:11:12 | 00:11:18 | separated by space the search terms |
| 00:11:15 | 00:11:18 | feature will calculate which words are |
| 00:11:18 | 00:11:21 | found |
| 00:11:18 | 00:11:23 | more often than others and it will take |
| 00:11:21 | 00:11:26 | exactly as many as will fit |
| 00:11:23 | 00:11:29 | in the search term fields or no more |
| 00:11:26 | 00:11:32 | than 249 characters |
| 00:11:29 | 00:11:36 | it will also automatikally remove common |
| 00:11:32 | 00:11:39 | stop temporary subjective plural words |
| 00:11:36 | 00:11:41 | and misspellings you should just |
| 00:11:39 | 00:11:42 | double check the final list for any |
| 00:11:41 | 00:11:45 | irrelevant words |
| 00:11:42 | 00:11:47 | and exclude them now we just need to |
| 00:11:45 | 00:11:48 | copy all the words and insert them into |
| 00:11:47 | 00:11:51 | the search terms field |
| 00:11:48 | 00:11:52 | of our amazon listing and then it's done |
| 00:11:51 | 00:11:54 | so you want to make sure that you |
| 00:11:52 | 00:11:55 | perform keyword research on a regular |
| 00:11:54 | 00:11:57 | basis |
| 00:11:55 | 00:11:58 | to maintain high visibility of your |
| 00:11:57 | 00:12:00 | product listings and get |
| 00:11:58 | 00:12:02 | more conversions with cell zone if |
| 00:12:00 | 00:12:04 | you're handling an amazon business |
| 00:12:02 | 00:12:05 | you've probably heard about split |
| 00:12:04 | 00:12:07 | testing |
| 00:12:05 | 00:12:09 | it's a method of experiment we use to |
| 00:12:07 | 00:12:10 | compare two different versions of a |
| 00:12:09 | 00:12:11 | listing |
| 00:12:10 | 00:12:13 | with the goal to find the best |
| 00:12:11 | 00:12:15 | performing one |
| 00:12:13 | 00:12:16 | you arguably can change your listing |
| 00:12:15 | 00:12:19 | manually |
| 00:12:16 | 00:12:21 | and monitor how they're converting but |
| 00:12:19 | 00:12:24 | why not automate this process |
| 00:12:21 | 00:12:26 | let me introduce the split testing tool |
| 00:12:24 | 00:12:29 | the proprietary solution for a b |
| 00:12:26 | 00:12:30 | testing of amazon listings which is |
| 00:12:29 | 00:12:33 | completely free to all |
| 00:12:30 | 00:12:35 | registered users to set up tests and |
| 00:12:33 | 00:12:39 | manage your products |
| 00:12:35 | 00:12:41 | split testing requires an mws token |
| 00:12:39 | 00:12:43 | so to use this tool you'll need a |
| 00:12:41 | 00:12:45 | professional seller account |
| 00:12:43 | 00:12:46 | once you get your seller id and |
| 00:12:45 | 00:12:49 | authorization token |
| 00:12:46 | 00:12:50 | enter them into the tool and your amazon |
| 00:12:49 | 00:12:53 | seller central account |
| 00:12:50 | 00:12:55 | will be integrated with split testing |
| 00:12:53 | 00:12:58 | and then you're all set |
| 00:12:55 | 00:13:00 | let's create our first test pick |
| 00:12:58 | 00:13:01 | any listing you like to experiment with |
| 00:13:00 | 00:13:04 | use search |
| 00:13:01 | 00:13:06 | if there's too many after that you'd |
| 00:13:04 | 00:13:08 | need to set the test duration |
| 00:13:06 | 00:13:11 | sales on recommends for you to wait at |
| 00:13:08 | 00:13:13 | least a week to get valid results |
| 00:13:11 | 00:13:14 | and ensure that the change was truly |
| 00:13:13 | 00:13:17 | beneficial |
| 00:13:14 | 00:13:19 | but tiknically tests can last from 1 to |
| 00:13:17 | 00:13:22 | 30 days |
| 00:13:19 | 00:13:23 | then select one parameter to test either |
| 00:13:22 | 00:13:26 | the title |
| 00:13:23 | 00:13:28 | price description or main image |
| 00:13:26 | 00:13:30 | now provide the new variant of the |
| 00:13:28 | 00:13:33 | chosen element that you |
| 00:13:30 | 00:13:36 | expect to be more successful lastly |
| 00:13:33 | 00:13:38 | run the test and start collecting live |
| 00:13:36 | 00:13:40 | analytikal data |
| 00:13:38 | 00:13:42 | note that if something goes wrong you |
| 00:13:40 | 00:13:45 | can always stop the test by clicking on |
| 00:13:42 | 00:13:47 | the reset button |
| 00:13:45 | 00:13:48 | real time computer assisted analysis |
| 00:13:47 | 00:13:50 | will aid you |
| 00:13:48 | 00:13:52 | in making more data-based decisions |
| 00:13:50 | 00:13:54 | single-handedly |
| 00:13:52 | 00:13:56 | as soon as the test over split testing |
| 00:13:54 | 00:13:58 | will determine the winner |
| 00:13:56 | 00:14:00 | variant based on the number of sales |
| 00:13:58 | 00:14:02 | during the test period |
| 00:14:00 | 00:14:04 | finally just leave the winner option on |
| 00:14:02 | 00:14:06 | your amazon listing |
| 00:14:04 | 00:14:07 | and keep experimenting with other |
| 00:14:06 | 00:14:09 | listing elements to |
| 00:14:07 | 00:14:10 | craft the most profitable listing |
| 00:14:09 | 00:14:12 | remember |
| 00:14:10 | 00:14:14 | that the split testing tool allows you |
| 00:14:12 | 00:14:17 | to filter out your listings by |
| 00:14:14 | 00:14:19 | test status this will help you keep |
| 00:14:17 | 00:14:21 | track of your progress |
| 00:14:19 | 00:14:23 | rest assured that split testing is |
| 00:14:21 | 00:14:24 | completely in line with amazon's rules |
| 00:14:23 | 00:14:26 | and regulations |
| 00:14:24 | 00:14:28 | just remember to follow its official |
| 00:14:26 | 00:14:30 | style guide |
| 00:14:28 | 00:14:31 | having a single system for running |
| 00:14:30 | 00:14:34 | unlimited tests |
| 00:14:31 | 00:14:35 | for all of your amazon listings can be a |
| 00:14:34 | 00:14:37 | great way |
| 00:14:35 | 00:14:38 | to find out which keywords images or |
| 00:14:37 | 00:14:41 | other elements |
| 00:14:38 | 00:14:42 | will bring the most leads by |
| 00:14:41 | 00:14:44 | systematikally |
| 00:14:42 | 00:14:46 | split testing your product cards you'll |
| 00:14:44 | 00:14:49 | be able to create a consistent |
| 00:14:46 | 00:14:51 | increase in revenue with cell zone so |
| 00:14:49 | 00:14:52 | before we wrap up i just want to touch |
| 00:14:51 | 00:14:54 | on a few of the other tools that they |
| 00:14:52 | 00:14:56 | have over here |
| 00:14:54 | 00:14:57 | so you can see here the traffic insights |
| 00:14:56 | 00:14:59 | tool this one's |
| 00:14:57 | 00:15:00 | quite unique on the market because it |
| 00:14:59 | 00:15:03 | gives prospects |
| 00:15:00 | 00:15:05 | and ideas of driving external traffic to |
| 00:15:03 | 00:15:06 | the listings and conducting competitive |
| 00:15:05 | 00:15:07 | research |
| 00:15:06 | 00:15:10 | so for example you can see the |
| 00:15:07 | 00:15:11 | affiliates of your competitors and use |
| 00:15:10 | 00:15:14 | these prospects |
| 00:15:11 | 00:15:14 | to outperform them then we have the |
| 00:15:14 | 00:15:16 | listing |
| 00:15:14 | 00:15:18 | protection tool and this tool is |
| 00:15:16 | 00:15:19 | designed to make your life a little bit |
| 00:15:18 | 00:15:21 | easier |
| 00:15:19 | 00:15:23 | so you don't have to worry about things |
| 00:15:21 | 00:15:25 | like your listing changing |
| 00:15:23 | 00:15:27 | losing the buy box or listing |
| 00:15:25 | 00:15:30 | suppression so the tool will track |
| 00:15:27 | 00:15:32 | all of that and you will be notified |
| 00:15:30 | 00:15:35 | with alerts via sms or |
| 00:15:32 | 00:15:37 | email and you'll be notified anytime |
| 00:15:35 | 00:15:38 | something goes wrong so this way you can |
| 00:15:37 | 00:15:40 | save time |
| 00:15:38 | 00:15:41 | not always being on your computer |
| 00:15:40 | 00:15:43 | checking these things yourself you can |
| 00:15:41 | 00:15:44 | rest assured that you'll be notified |
| 00:15:43 | 00:15:47 | about this |
| 00:15:44 | 00:15:47 | then we also have the listing quality |
| 00:15:47 | 00:15:49 | check |
| 00:15:47 | 00:15:51 | tool over here this checks the |
| 00:15:49 | 00:15:53 | compliance of your listings with the |
| 00:15:51 | 00:15:54 | requirements and it provides you with |
| 00:15:53 | 00:15:56 | the biggest number of checks on the |
| 00:15:54 | 00:15:58 | market |
| 00:15:56 | 00:15:59 | on top of that listing quality check |
| 00:15:58 | 00:16:01 | will show you the benchmark |
| 00:15:59 | 00:16:03 | with the best sellers in the partikular |
| 00:16:01 | 00:16:05 | category of your listing |
| 00:16:03 | 00:16:07 | so you can simply take all the best |
| 00:16:05 | 00:16:09 | practikes and implement them |
| 00:16:07 | 00:16:11 | so i hope that you guys enjoyed this |
| 00:16:09 | 00:16:11 | video if you feel like cell zone could |
| 00:16:11 | 00:16:14 | help you |
| 00:16:11 | 00:16:15 | with your amazon fba business and you |
| 00:16:14 | 00:16:18 | want to give it a try |
| 00:16:15 | 00:16:20 | then take advantage of getting 50 off |
| 00:16:18 | 00:16:24 | your monthly subscription |
| 00:16:20 | 00:16:26 | by going to tatianajames.com cell zone |
| 00:16:24 | 00:16:27 | or clicking the link in the description |
| 00:16:26 | 00:16:29 | box below |
| 00:16:27 | 00:16:31 | thank you so much for watching if you |
| 00:16:29 | 00:16:33 | have questions about keyword research |
| 00:16:31 | 00:16:35 | just let me know in the comment box down |
| 00:16:33 | 00:16:37 | below i'll be very happy to answer them |
| 00:16:35 | 00:16:38 | or if you have questions about cell zone |
| 00:16:37 | 00:16:39 | i will do my best to answer those as |
| 00:16:38 | 00:16:42 | well |
| 00:16:39 | 00:16:42 | i'll see you next time |
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