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How to Get More Clicks to Your Product Listing Ads AKA Google Shopping Ads

Published on: December 5 2022 by Travis Marziani

Are you struggling to get more clicks to your Google Shopping Ads? If so, don't worry because you're not alone. Getting more clicks to your product listing ads can be a challenge, but it's not impossible. In this article, we'll share some tips and tricks to help you get more clicks to your Google Shopping Ads.

Tips to Get More Clicks to Your Product Listing Ads:

1. Optimize Your Product Titles: Your product titles are one of the most important factors in getting more clicks to your Google Shopping Ads. Make sure your product titles are clear, concise, and include relevant keywords.

2. Use High-Quality Images: Your product images are the first thing shoppers will see when browsing Google Shopping. Make sure your images are high-quality, clear, and show your product from multiple angles.

3. Provide Detailed Product Descriptions: Your product descriptions should be detailed and include all relevant information about your product. Use bullet points to make your descriptions easy to read and scan.

4. Set Competitive Prices: Shoppers are always looking for a good deal, so make sure your prices are competitive. Use Google's pricing tools to compare your prices to your competitors and adjust accordingly.

5. Use Negative Keywords: Negative keywords are keywords that you don't want your ads to show up for. Use negative keywords to filter out irrelevant searches and improve the quality of your clicks.

Getting more clicks to your Google Shopping Ads requires a combination of optimization, high-quality content, and competitive pricing. By following these tips and tricks, you'll be well on your way to getting more clicks and increasing your sales. Remember to track your results and make adjustments as needed to continue improving your performance. Happy selling!

How to Get More Clicks to Your Product Listing Ads AKA Google Shopping Ads

Product listing ads (PLA) are a popular type of PPC advertising. They tend to work well and convert better than other types of paid advertising. However, getting more clicks to your PLA campaigns can be a challenge. In this article, we will discuss some tips on how to increase the number of clicks to your PLA ads.


1. Increase your bids: This is the easiest and quickest way to get more clicks. However, it can be expensive.

2. Increase the number of products: Many people don't have all their products on their PLAs or aren't properly segmenting them.

3. Increase the accuracy of what Google shows: Add negative keywords to eliminate irrelevant clicks.

4. Split up campaigns: Create separate campaigns for desktop, tablet, and mobile traffic to expand the amount of traffic and clicks.

Increasing the number of clicks to your PLA campaigns requires a strategic approach. By following these tips, you can increase your chances of getting more clicks and ultimately, more sales. Remember to stay ahead on the latest e-commerce news and trends to ensure your success.

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