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How to Get More Social Proof on a Facebook Ad

Published on: December 15 2022 by Michelle Pescosolido

When it comes to running Facebook ads, social proof is essential. Social proof is the idea that people are more likely to follow the actions of others if they believe those actions to be correct. In other words, if people see that others are engaging with your ad, they are more likely to engage with it themselves. So, how do you get more social proof on a Facebook ad? Let's dive in.

1. Utilize User-Generated Content

- Encourage customers to post pictures or videos of themselves using your product

- Share customer reviews and testimonials in your ad copy

- Use social listening tools to find and share user-generated content related to your brand

2. Leverage Influencer Marketing

- Partner with influencers in your industry to promote your product or service

- Have influencers create content that features your product and share it on their social channels

- Use influencer-generated content in your Facebook ads

3. Run Facebook Contests and Giveaways

- Offer a prize or incentive for users to engage with your ad or share it with their friends

- Set clear rules and guidelines for the contest or giveaway

- Promote the contest or giveaway on your other social channels to drive more engagement

4. Use Social Proof Widgets

- Use social proof widgets on your website that show how many people have purchased your product or signed up for your service

- Include these widgets in your Facebook ads to showcase social proof and encourage more engagement

Getting more social proof on a Facebook ad takes effort, but it's worth it. By utilizing user-generated content, influencer marketing, contests and giveaways, and social proof widgets, you can increase engagement and drive more conversions. Remember, social proof is all about showing potential customers that others have had positive experiences with your brand, so make sure to showcase that in your ads.

How to Get More Social Proof on a Facebook Ad

In this training video, Michelle Pasko Salido discusses how to use Facebook ads to gain engagement before turning it into an ad that drives traffic to an offer. She explains a strategy used by e-commerce businesses to gain social proof on their ads by getting likes, comments, and shares on their ad first. She then outlines the steps to follow to achieve this strategy.

Steps to Follow:

1. Create a status update on your Facebook fan page with compelling copy and a link to the offer.

2. Boost the post or create an engagement ad within your ad manager to show the ad to people who are most likely to like, comment, or share it.

3. Once you have enough social proof, create either a traffic ad or a conversion ad using the same status update and the post ID to drive traffic to the offer.

4. Choose a conversion ad if you have a pixel on your website and want to track conversions.

By following this strategy, you can gain social proof on your Facebook ads before turning them into ads that drive traffic to your offer. This can increase the likelihood of people checking out your offer and ultimately lead to more conversions.

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