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How to get Real Estate SELLER Leads consistently

Published on: December 6 2022 by Jaime Resendiz

How to get Real Estate SELLER Leads consistently

How to get Real Estate SELLER Leads consistently

startTime durationTime text
00:00:00 00:00:03 as we know right now there's an
00:00:01 00:00:05 incredible shortage in inventory
00:00:03 00:00:06 which means that there are not enough
00:00:05 00:00:09 homes being placed
00:00:06 00:00:11 up for sale in order for buyers to buy
00:00:09 00:00:12 them now as we also know real estate is
00:00:11 00:00:14 cyclical so this is not gonna
00:00:12 00:00:16 always be the case but regardless of
00:00:14 00:00:17 what happens in the future we need to
00:00:16 00:00:19 solve for this shortage
00:00:17 00:00:20 today so we need to find some listings
00:00:19 00:00:22 and a great way to do that
00:00:20 00:00:23 a great way to generate real estate
00:00:22 00:00:24 seller leads is through your social
00:00:23 00:00:27 media presence
00:00:24 00:00:28 now i'm not just suggesting that you
00:00:27 00:00:29 need a post
00:00:28 00:00:31 and then see what happens no there's
00:00:29 00:00:32 actually a system that's going to
00:00:31 00:00:33 generate you
00:00:32 00:00:34 sellers and that's what we're going to
00:00:33 00:00:36 cover today now even though we're
00:00:34 00:00:38 focusing on sellers today
00:00:36 00:00:39 this same strategy can be deployed for
00:00:38 00:00:41 buyers
00:00:39 00:00:43 it's just going to require a different
00:00:41 00:00:45 context it's going to require
00:00:43 00:00:46 different types of posts but for our
00:00:45 00:00:48 purposes today
00:00:46 00:00:50 remember we're focusing on sellers we're
00:00:48 00:00:51 focusing on listings so first to think
00:00:50 00:00:53 about who we're actually speaking to who
00:00:51 00:00:55 we're actually trying to attract
00:00:53 00:00:57 and that is a homeowner we're looking at
00:00:55 00:00:59 somebody that owns a
00:00:57 00:01:01 large asset it could be two hundred
00:00:59 00:01:02 thousand dollars five hundred thousand
00:01:01 00:01:05 dollars five million dollars
00:01:02 00:01:06 it's a large asset in a home that they
00:01:05 00:01:09 need to trust
00:01:06 00:01:11 somebody to help them sell and it's that
00:01:09 00:01:12 trust hurdle that we need to overcome
00:01:11 00:01:14 with all of our
00:01:12 00:01:15 sellers there are a lot of people out
00:01:14 00:01:16 there running ads there are a lot of
00:01:15 00:01:17 people
00:01:16 00:01:19 door knocking there are a lot of people
00:01:17 00:01:21 cold calling trying to establish a
00:01:19 00:01:24 relationship with the homeowner
00:01:21 00:01:24 extremely quickly and try to gain that
00:01:24 00:01:27 trust
00:01:24 00:01:28 that hey i am the qualified real estate
00:01:27 00:01:29 professional
00:01:28 00:01:31 to help you and having that
00:01:29 00:01:34 understanding is extremely important
00:01:31 00:01:35 because having that understanding helps
00:01:34 00:01:37 us identify
00:01:35 00:01:39 what we need to post on our social media
00:01:37 00:01:40 platforms because right now how we're
00:01:39 00:01:42 showing
00:01:40 00:01:44 up may not be conducive to building
00:01:42 00:01:46 trust so take a moment
00:01:44 00:01:47 right now and audit your social media
00:01:46 00:01:49 what do your last
00:01:47 00:01:51 five posts on facebook say about you
00:01:49 00:01:53 what do your last
00:01:51 00:01:54 five posts on instagram say about you on
00:01:53 00:01:57 linkedin on snapchat
00:01:54 00:01:58 on twitter what do those posts say about
00:01:57 00:02:00 you
00:01:58 00:02:02 are you building trust with your ideal
00:02:00 00:02:02 client again we're solely focused on
00:02:02 00:02:04 sellers
00:02:02 00:02:07 if we were focused on buyers then we
00:02:04 00:02:08 would turn it towards that lens but
00:02:07 00:02:10 right now we're working on sellers we're
00:02:08 00:02:12 working on homeowners so once you audit
00:02:10 00:02:14 your social media profiles
00:02:12 00:02:16 you might find yourself in a very
00:02:14 00:02:18 similar boat that 95 percent of real
00:02:16 00:02:20 estate agents out there
00:02:18 00:02:21 are in and that is posting generic
00:02:20 00:02:25 content
00:02:21 00:02:28 posting content that is pretty bland
00:02:25 00:02:29 really not that interesting doesn't
00:02:28 00:02:31 provide value
00:02:29 00:02:32 and really isn't in line with your true
00:02:31 00:02:34 self so
00:02:32 00:02:36 you're posting content it just doesn't
00:02:34 00:02:38 even make sense sure
00:02:36 00:02:40 some of your content may help you build
00:02:38 00:02:43 credibility in the form of posting
00:02:40 00:02:43 just listed in the form of posting just
00:02:43 00:02:46 sold
00:02:43 00:02:47 so you're actually showing activity in
00:02:46 00:02:49 your real estate business
00:02:47 00:02:50 which is fantastik you're building that
00:02:49 00:02:53 credibility but
00:02:50 00:02:54 you're not really building trust people
00:02:53 00:02:56 are not
00:02:54 00:02:58 going to your social media and just
00:02:56 00:02:59 rooting you on yeah hymir send
00:02:58 00:03:02 themselves all this real estate
00:02:59 00:03:04 really nobody cares they just care that
00:03:02 00:03:06 you're going to be able to help them
00:03:04 00:03:07 so again we're focusing on seller leads
00:03:06 00:03:09 we're focusing on homeowners
00:03:07 00:03:11 so we can get some listings and we're
00:03:09 00:03:14 also focusing on social media
00:03:11 00:03:16 in order to generate those seller leads
00:03:14 00:03:18 and the best way to do that is to have
00:03:16 00:03:21 a system the best way that you can
00:03:18 00:03:23 actually start attracting your tribe
00:03:21 00:03:24 the people that actually want to work
00:03:23 00:03:27 with you is having a
00:03:24 00:03:29 systemized way to attract those sellers
00:03:27 00:03:30 to you so i want you to think about
00:03:29 00:03:32 three types of content
00:03:30 00:03:34 in only three i want you to think about
00:03:32 00:03:36 content that helps you
00:03:34 00:03:38 engage i want you to think about content
00:03:36 00:03:41 that helps you educate
00:03:38 00:03:42 and also content that helps you prospect
00:03:41 00:03:44 those are the three so let's think about
00:03:42 00:03:46 content that engages
00:03:44 00:03:47 again remember we are focusing on
00:03:46 00:03:48 homeowners
00:03:47 00:03:50 which are going to be our sellers so
00:03:48 00:03:52 that's who we're speaking to
00:03:50 00:03:54 so with that in mind what we're trying
00:03:52 00:03:56 to do is we're trying to create content
00:03:54 00:03:57 that's going to help those sellers those
00:03:56 00:03:59 homeowners
00:03:57 00:04:00 engage with us so in order to create
00:03:59 00:04:03 engagement from home
00:04:00 00:04:04 sellers you can ask questions like
00:04:03 00:04:07 what's the worst part
00:04:04 00:04:08 of being a homeowner questions like that
00:04:07 00:04:12 are going to be answered by
00:04:08 00:04:14 guess who homeowners you can also ask
00:04:12 00:04:15 did your property taxes go up this year
00:04:14 00:04:17 well again
00:04:15 00:04:19 who's gonna answer that question well
00:04:17 00:04:21 it's individuals that
00:04:19 00:04:22 actually have to pay the property taxes
00:04:21 00:04:24 which are the homeowners so these are
00:04:22 00:04:25 questions that you can pose on your
00:04:24 00:04:27 social media
00:04:25 00:04:28 that are non-threatening nobody's gonna
00:04:27 00:04:30 think well
00:04:28 00:04:32 i can't answer this because this
00:04:30 00:04:34 individual is a real estate agent
00:04:32 00:04:35 nobody's gonna think that they're just
00:04:34 00:04:37 gonna answer the question if they so
00:04:35 00:04:37 feel like it so you're creating
00:04:37 00:04:40 engagement
00:04:37 00:04:42 and you're identifying who within my
00:04:40 00:04:44 sphere is actually a homeowner
00:04:42 00:04:46 is it that college friend that i never
00:04:44 00:04:47 toked to after college
00:04:46 00:04:49 is it that high school person that i
00:04:47 00:04:52 never got along with
00:04:49 00:04:53 but now happens to have several homes
00:04:52 00:04:55 you're trying to identify
00:04:53 00:04:57 who in your network has those homes to
00:04:55 00:04:58 sell now the second type of content that
00:04:57 00:05:01 you absolutely
00:04:58 00:05:02 cannot do without is creating content
00:05:01 00:05:05 that educates
00:05:02 00:05:07 you need to educate your sphere the
00:05:05 00:05:09 people that follow you on social media
00:05:07 00:05:10 because you're trying to build that
00:05:09 00:05:12 authority you want to help people out
00:05:10 00:05:14 through education
00:05:12 00:05:16 and it's through that education by you
00:05:14 00:05:16 providing something of value to them
00:05:16 00:05:18 first
00:05:16 00:05:20 they're going to start trusting you and
00:05:18 00:05:23 also they're going to start seeing you
00:05:20 00:05:25 as the authority because you help them
00:05:23 00:05:26 out without asking for anything in
00:05:25 00:05:28 return so you can post content that's
00:05:26 00:05:31 going to help a homeowner such as
00:05:28 00:05:32 renovation tips refinancing tips moving
00:05:31 00:05:33 tips
00:05:32 00:05:35 anything that's going to help a
00:05:33 00:05:36 homeowner and as you continue creating
00:05:35 00:05:38 content
00:05:36 00:05:39 that engages and also create content
00:05:38 00:05:41 that helps
00:05:39 00:05:44 educate you're going to be able to
00:05:41 00:05:46 pepper in some prospecting posts
00:05:44 00:05:47 inviting people to collaborate with you
00:05:46 00:05:50 inviting people
00:05:47 00:05:52 to work with you aka inviting people to
00:05:50 00:05:54 list with you and it is in the
00:05:52 00:05:56 prospecting post that you can get a bit
00:05:54 00:05:57 more aggressive you can get a bit more
00:05:56 00:05:58 direct
00:05:57 00:06:00 with the posts that you make you can
00:05:58 00:06:04 start making posts such as
00:06:00 00:06:06 if you are offered 10 more than what
00:06:04 00:06:08 your home is worth today
00:06:06 00:06:09 would you sell well if you notike now
00:06:08 00:06:10 the conversation got a little bit more
00:06:09 00:06:11 serious
00:06:10 00:06:13 people now have to think about their
00:06:11 00:06:16 home and also have to think about
00:06:13 00:06:18 a decision to make do i want to sell or
00:06:16 00:06:20 do i even want to consider selling
00:06:18 00:06:22 so these types of posts again they're
00:06:20 00:06:23 called prospecting posts
00:06:22 00:06:25 they're a little bit more direct so if
00:06:23 00:06:27 you combine these three types of posts
00:06:25 00:06:29 you're gonna find your social media
00:06:27 00:06:31 popping off and you're gonna find that
00:06:29 00:06:33 in your dms there's gonna be a lot of
00:06:31 00:06:35 people within your sphere
00:06:33 00:06:37 that are going to start asking questions
00:06:35 00:06:37 hey how's the real estate market doing
00:06:37 00:06:40 right now
00:06:37 00:06:41 hey i want you to come over and list the
00:06:40 00:06:43 house hey
00:06:41 00:06:45 what do you think about selling my house
00:06:43 00:06:46 right now or should i wait till next
00:06:45 00:06:47 year you're gonna start seeing those
00:06:46 00:06:49 types of
00:06:47 00:06:51 dms and then you're gonna start getting
00:06:49 00:06:54 some listings so before we forget
00:06:51 00:06:55 go ahead and comment down below have you
00:06:54 00:06:57 tried this type of content
00:06:55 00:07:02 let me know i really want to hear from
00:06:57 00:07:02 you and also don't forget to subscribe

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