How to get Real Estate SELLER Leads consistently
Published on: December 6 2022 by Jaime Resendiz
How to get Real Estate SELLER Leads consistently
Table of Contents
How to get Real Estate SELLER Leads consistently
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | as we know right now there's an |
| 00:00:01 | 00:00:05 | incredible shortage in inventory |
| 00:00:03 | 00:00:06 | which means that there are not enough |
| 00:00:05 | 00:00:09 | homes being placed |
| 00:00:06 | 00:00:11 | up for sale in order for buyers to buy |
| 00:00:09 | 00:00:12 | them now as we also know real estate is |
| 00:00:11 | 00:00:14 | cyclical so this is not gonna |
| 00:00:12 | 00:00:16 | always be the case but regardless of |
| 00:00:14 | 00:00:17 | what happens in the future we need to |
| 00:00:16 | 00:00:19 | solve for this shortage |
| 00:00:17 | 00:00:20 | today so we need to find some listings |
| 00:00:19 | 00:00:22 | and a great way to do that |
| 00:00:20 | 00:00:23 | a great way to generate real estate |
| 00:00:22 | 00:00:24 | seller leads is through your social |
| 00:00:23 | 00:00:27 | media presence |
| 00:00:24 | 00:00:28 | now i'm not just suggesting that you |
| 00:00:27 | 00:00:29 | need a post |
| 00:00:28 | 00:00:31 | and then see what happens no there's |
| 00:00:29 | 00:00:32 | actually a system that's going to |
| 00:00:31 | 00:00:33 | generate you |
| 00:00:32 | 00:00:34 | sellers and that's what we're going to |
| 00:00:33 | 00:00:36 | cover today now even though we're |
| 00:00:34 | 00:00:38 | focusing on sellers today |
| 00:00:36 | 00:00:39 | this same strategy can be deployed for |
| 00:00:38 | 00:00:41 | buyers |
| 00:00:39 | 00:00:43 | it's just going to require a different |
| 00:00:41 | 00:00:45 | context it's going to require |
| 00:00:43 | 00:00:46 | different types of posts but for our |
| 00:00:45 | 00:00:48 | purposes today |
| 00:00:46 | 00:00:50 | remember we're focusing on sellers we're |
| 00:00:48 | 00:00:51 | focusing on listings so first to think |
| 00:00:50 | 00:00:53 | about who we're actually speaking to who |
| 00:00:51 | 00:00:55 | we're actually trying to attract |
| 00:00:53 | 00:00:57 | and that is a homeowner we're looking at |
| 00:00:55 | 00:00:59 | somebody that owns a |
| 00:00:57 | 00:01:01 | large asset it could be two hundred |
| 00:00:59 | 00:01:02 | thousand dollars five hundred thousand |
| 00:01:01 | 00:01:05 | dollars five million dollars |
| 00:01:02 | 00:01:06 | it's a large asset in a home that they |
| 00:01:05 | 00:01:09 | need to trust |
| 00:01:06 | 00:01:11 | somebody to help them sell and it's that |
| 00:01:09 | 00:01:12 | trust hurdle that we need to overcome |
| 00:01:11 | 00:01:14 | with all of our |
| 00:01:12 | 00:01:15 | sellers there are a lot of people out |
| 00:01:14 | 00:01:16 | there running ads there are a lot of |
| 00:01:15 | 00:01:17 | people |
| 00:01:16 | 00:01:19 | door knocking there are a lot of people |
| 00:01:17 | 00:01:21 | cold calling trying to establish a |
| 00:01:19 | 00:01:24 | relationship with the homeowner |
| 00:01:21 | 00:01:24 | extremely quickly and try to gain that |
| 00:01:24 | 00:01:27 | trust |
| 00:01:24 | 00:01:28 | that hey i am the qualified real estate |
| 00:01:27 | 00:01:29 | professional |
| 00:01:28 | 00:01:31 | to help you and having that |
| 00:01:29 | 00:01:34 | understanding is extremely important |
| 00:01:31 | 00:01:35 | because having that understanding helps |
| 00:01:34 | 00:01:37 | us identify |
| 00:01:35 | 00:01:39 | what we need to post on our social media |
| 00:01:37 | 00:01:40 | platforms because right now how we're |
| 00:01:39 | 00:01:42 | showing |
| 00:01:40 | 00:01:44 | up may not be conducive to building |
| 00:01:42 | 00:01:46 | trust so take a moment |
| 00:01:44 | 00:01:47 | right now and audit your social media |
| 00:01:46 | 00:01:49 | what do your last |
| 00:01:47 | 00:01:51 | five posts on facebook say about you |
| 00:01:49 | 00:01:53 | what do your last |
| 00:01:51 | 00:01:54 | five posts on instagram say about you on |
| 00:01:53 | 00:01:57 | linkedin on snapchat |
| 00:01:54 | 00:01:58 | on twitter what do those posts say about |
| 00:01:57 | 00:02:00 | you |
| 00:01:58 | 00:02:02 | are you building trust with your ideal |
| 00:02:00 | 00:02:02 | client again we're solely focused on |
| 00:02:02 | 00:02:04 | sellers |
| 00:02:02 | 00:02:07 | if we were focused on buyers then we |
| 00:02:04 | 00:02:08 | would turn it towards that lens but |
| 00:02:07 | 00:02:10 | right now we're working on sellers we're |
| 00:02:08 | 00:02:12 | working on homeowners so once you audit |
| 00:02:10 | 00:02:14 | your social media profiles |
| 00:02:12 | 00:02:16 | you might find yourself in a very |
| 00:02:14 | 00:02:18 | similar boat that 95 percent of real |
| 00:02:16 | 00:02:20 | estate agents out there |
| 00:02:18 | 00:02:21 | are in and that is posting generic |
| 00:02:20 | 00:02:25 | content |
| 00:02:21 | 00:02:28 | posting content that is pretty bland |
| 00:02:25 | 00:02:29 | really not that interesting doesn't |
| 00:02:28 | 00:02:31 | provide value |
| 00:02:29 | 00:02:32 | and really isn't in line with your true |
| 00:02:31 | 00:02:34 | self so |
| 00:02:32 | 00:02:36 | you're posting content it just doesn't |
| 00:02:34 | 00:02:38 | even make sense sure |
| 00:02:36 | 00:02:40 | some of your content may help you build |
| 00:02:38 | 00:02:43 | credibility in the form of posting |
| 00:02:40 | 00:02:43 | just listed in the form of posting just |
| 00:02:43 | 00:02:46 | sold |
| 00:02:43 | 00:02:47 | so you're actually showing activity in |
| 00:02:46 | 00:02:49 | your real estate business |
| 00:02:47 | 00:02:50 | which is fantastik you're building that |
| 00:02:49 | 00:02:53 | credibility but |
| 00:02:50 | 00:02:54 | you're not really building trust people |
| 00:02:53 | 00:02:56 | are not |
| 00:02:54 | 00:02:58 | going to your social media and just |
| 00:02:56 | 00:02:59 | rooting you on yeah hymir send |
| 00:02:58 | 00:03:02 | themselves all this real estate |
| 00:02:59 | 00:03:04 | really nobody cares they just care that |
| 00:03:02 | 00:03:06 | you're going to be able to help them |
| 00:03:04 | 00:03:07 | so again we're focusing on seller leads |
| 00:03:06 | 00:03:09 | we're focusing on homeowners |
| 00:03:07 | 00:03:11 | so we can get some listings and we're |
| 00:03:09 | 00:03:14 | also focusing on social media |
| 00:03:11 | 00:03:16 | in order to generate those seller leads |
| 00:03:14 | 00:03:18 | and the best way to do that is to have |
| 00:03:16 | 00:03:21 | a system the best way that you can |
| 00:03:18 | 00:03:23 | actually start attracting your tribe |
| 00:03:21 | 00:03:24 | the people that actually want to work |
| 00:03:23 | 00:03:27 | with you is having a |
| 00:03:24 | 00:03:29 | systemized way to attract those sellers |
| 00:03:27 | 00:03:30 | to you so i want you to think about |
| 00:03:29 | 00:03:32 | three types of content |
| 00:03:30 | 00:03:34 | in only three i want you to think about |
| 00:03:32 | 00:03:36 | content that helps you |
| 00:03:34 | 00:03:38 | engage i want you to think about content |
| 00:03:36 | 00:03:41 | that helps you educate |
| 00:03:38 | 00:03:42 | and also content that helps you prospect |
| 00:03:41 | 00:03:44 | those are the three so let's think about |
| 00:03:42 | 00:03:46 | content that engages |
| 00:03:44 | 00:03:47 | again remember we are focusing on |
| 00:03:46 | 00:03:48 | homeowners |
| 00:03:47 | 00:03:50 | which are going to be our sellers so |
| 00:03:48 | 00:03:52 | that's who we're speaking to |
| 00:03:50 | 00:03:54 | so with that in mind what we're trying |
| 00:03:52 | 00:03:56 | to do is we're trying to create content |
| 00:03:54 | 00:03:57 | that's going to help those sellers those |
| 00:03:56 | 00:03:59 | homeowners |
| 00:03:57 | 00:04:00 | engage with us so in order to create |
| 00:03:59 | 00:04:03 | engagement from home |
| 00:04:00 | 00:04:04 | sellers you can ask questions like |
| 00:04:03 | 00:04:07 | what's the worst part |
| 00:04:04 | 00:04:08 | of being a homeowner questions like that |
| 00:04:07 | 00:04:12 | are going to be answered by |
| 00:04:08 | 00:04:14 | guess who homeowners you can also ask |
| 00:04:12 | 00:04:15 | did your property taxes go up this year |
| 00:04:14 | 00:04:17 | well again |
| 00:04:15 | 00:04:19 | who's gonna answer that question well |
| 00:04:17 | 00:04:21 | it's individuals that |
| 00:04:19 | 00:04:22 | actually have to pay the property taxes |
| 00:04:21 | 00:04:24 | which are the homeowners so these are |
| 00:04:22 | 00:04:25 | questions that you can pose on your |
| 00:04:24 | 00:04:27 | social media |
| 00:04:25 | 00:04:28 | that are non-threatening nobody's gonna |
| 00:04:27 | 00:04:30 | think well |
| 00:04:28 | 00:04:32 | i can't answer this because this |
| 00:04:30 | 00:04:34 | individual is a real estate agent |
| 00:04:32 | 00:04:35 | nobody's gonna think that they're just |
| 00:04:34 | 00:04:37 | gonna answer the question if they so |
| 00:04:35 | 00:04:37 | feel like it so you're creating |
| 00:04:37 | 00:04:40 | engagement |
| 00:04:37 | 00:04:42 | and you're identifying who within my |
| 00:04:40 | 00:04:44 | sphere is actually a homeowner |
| 00:04:42 | 00:04:46 | is it that college friend that i never |
| 00:04:44 | 00:04:47 | toked to after college |
| 00:04:46 | 00:04:49 | is it that high school person that i |
| 00:04:47 | 00:04:52 | never got along with |
| 00:04:49 | 00:04:53 | but now happens to have several homes |
| 00:04:52 | 00:04:55 | you're trying to identify |
| 00:04:53 | 00:04:57 | who in your network has those homes to |
| 00:04:55 | 00:04:58 | sell now the second type of content that |
| 00:04:57 | 00:05:01 | you absolutely |
| 00:04:58 | 00:05:02 | cannot do without is creating content |
| 00:05:01 | 00:05:05 | that educates |
| 00:05:02 | 00:05:07 | you need to educate your sphere the |
| 00:05:05 | 00:05:09 | people that follow you on social media |
| 00:05:07 | 00:05:10 | because you're trying to build that |
| 00:05:09 | 00:05:12 | authority you want to help people out |
| 00:05:10 | 00:05:14 | through education |
| 00:05:12 | 00:05:16 | and it's through that education by you |
| 00:05:14 | 00:05:16 | providing something of value to them |
| 00:05:16 | 00:05:18 | first |
| 00:05:16 | 00:05:20 | they're going to start trusting you and |
| 00:05:18 | 00:05:23 | also they're going to start seeing you |
| 00:05:20 | 00:05:25 | as the authority because you help them |
| 00:05:23 | 00:05:26 | out without asking for anything in |
| 00:05:25 | 00:05:28 | return so you can post content that's |
| 00:05:26 | 00:05:31 | going to help a homeowner such as |
| 00:05:28 | 00:05:32 | renovation tips refinancing tips moving |
| 00:05:31 | 00:05:33 | tips |
| 00:05:32 | 00:05:35 | anything that's going to help a |
| 00:05:33 | 00:05:36 | homeowner and as you continue creating |
| 00:05:35 | 00:05:38 | content |
| 00:05:36 | 00:05:39 | that engages and also create content |
| 00:05:38 | 00:05:41 | that helps |
| 00:05:39 | 00:05:44 | educate you're going to be able to |
| 00:05:41 | 00:05:46 | pepper in some prospecting posts |
| 00:05:44 | 00:05:47 | inviting people to collaborate with you |
| 00:05:46 | 00:05:50 | inviting people |
| 00:05:47 | 00:05:52 | to work with you aka inviting people to |
| 00:05:50 | 00:05:54 | list with you and it is in the |
| 00:05:52 | 00:05:56 | prospecting post that you can get a bit |
| 00:05:54 | 00:05:57 | more aggressive you can get a bit more |
| 00:05:56 | 00:05:58 | direct |
| 00:05:57 | 00:06:00 | with the posts that you make you can |
| 00:05:58 | 00:06:04 | start making posts such as |
| 00:06:00 | 00:06:06 | if you are offered 10 more than what |
| 00:06:04 | 00:06:08 | your home is worth today |
| 00:06:06 | 00:06:09 | would you sell well if you notike now |
| 00:06:08 | 00:06:10 | the conversation got a little bit more |
| 00:06:09 | 00:06:11 | serious |
| 00:06:10 | 00:06:13 | people now have to think about their |
| 00:06:11 | 00:06:16 | home and also have to think about |
| 00:06:13 | 00:06:18 | a decision to make do i want to sell or |
| 00:06:16 | 00:06:20 | do i even want to consider selling |
| 00:06:18 | 00:06:22 | so these types of posts again they're |
| 00:06:20 | 00:06:23 | called prospecting posts |
| 00:06:22 | 00:06:25 | they're a little bit more direct so if |
| 00:06:23 | 00:06:27 | you combine these three types of posts |
| 00:06:25 | 00:06:29 | you're gonna find your social media |
| 00:06:27 | 00:06:31 | popping off and you're gonna find that |
| 00:06:29 | 00:06:33 | in your dms there's gonna be a lot of |
| 00:06:31 | 00:06:35 | people within your sphere |
| 00:06:33 | 00:06:37 | that are going to start asking questions |
| 00:06:35 | 00:06:37 | hey how's the real estate market doing |
| 00:06:37 | 00:06:40 | right now |
| 00:06:37 | 00:06:41 | hey i want you to come over and list the |
| 00:06:40 | 00:06:43 | house hey |
| 00:06:41 | 00:06:45 | what do you think about selling my house |
| 00:06:43 | 00:06:46 | right now or should i wait till next |
| 00:06:45 | 00:06:47 | year you're gonna start seeing those |
| 00:06:46 | 00:06:49 | types of |
| 00:06:47 | 00:06:51 | dms and then you're gonna start getting |
| 00:06:49 | 00:06:54 | some listings so before we forget |
| 00:06:51 | 00:06:55 | go ahead and comment down below have you |
| 00:06:54 | 00:06:57 | tried this type of content |
| 00:06:55 | 00:07:02 | let me know i really want to hear from |
| 00:06:57 | 00:07:02 | you and also don't forget to subscribe |
