How to Get SELLER Leads with Cloud CMA

Published on: December 6 2022 by Jaime Resendiz

How to Get SELLER Leads with Cloud CMA

How to Get SELLER Leads with Cloud CMA

How to Get SELLER Leads with Cloud CMA

startTime	durationTime	text
00:00:09	00:00:14	haiya time it with nickel real estate
00:00:12	00:00:18	advisers today we're gonna cover another
00:00:14	00:00:21	lead generation strategy so we've all
00:00:18	00:00:23	heard landing pages we've all been
00:00:21	00:00:24	hearing about squeeze pages we've been
00:00:23	00:00:27	hearing about funnels we've been hearing
00:00:24	00:00:30	the importance of having those and we
00:00:27	00:00:33	traditionally we've been hearing about
00:00:30	00:00:35	the importance of having a website
00:00:33	00:00:38	altogether so whether you're using
00:00:35	00:00:43	WordPress or you're using Squarespace
00:00:38	00:00:45	Wix single property single property
00:00:43	00:00:47	websites or single property generators
00:00:45	00:00:49	what-have-you there's a lot of
00:00:47	00:00:51	opportunities out there for you to have
00:00:49	00:00:53	an online presence today we're gonna
00:00:51	00:00:57	cover something very basic very simple
00:00:53	00:01:00	that chances are you already have at
00:00:57	00:01:03	your disposal so depending on the
00:01:00	00:01:06	Association or the MLS that you're with
00:01:03	00:01:08	you probably already have this so with
00:01:06	00:01:11	me I'm in the Dallas Fort Worth area and
00:01:08	00:01:14	I'm a member of Metro tik's and what
00:01:11	00:01:17	I'm referring to is a cloud CMA so cloud
00:01:14	00:01:19	CMA it's if you've been in the industry
00:01:17	00:01:21	for a little while you you know what a
00:01:19	00:01:24	CMA stands for a comparative market
00:01:21	00:01:27	analysis and a cloud essentially means
00:01:24	00:01:30	that it's on the cloud it's on online
00:01:27	00:01:33	and it's not a software or anything else
00:01:30	00:01:36	like that so chances are you already
00:01:33	00:01:39	have access to this and when you click
00:01:36	00:01:40	on that on you on your dashboard you're
00:01:39	00:01:43	gonna have all of the widgets for all of
00:01:40	00:01:45	the buttons to get to them if you're
00:01:43	00:01:48	using remind or if you're using instant
00:01:45	00:01:51	for all of your documentation digital
00:01:48	00:01:55	signatures and transaction management a
00:01:51	00:02:02	whole host of things even the clouds it
00:01:55	00:02:05	called MLS so a cloud CMA is something
00:02:02	00:02:08	that you can be using right now to be
00:02:05	00:02:10	capturing leads so I'll show you what it
00:02:08	00:02:14	looks like this is what the backend
00:02:10	00:02:18	looks like and you go to settings
00:02:14	00:02:22	and we're gonna go to lead-gen and we
00:02:18	00:02:25	are going to take the link to the
00:02:22	00:02:31	website which is customized to you and
00:02:25	00:02:34	we're gonna open up another tab and this
00:02:31	00:02:36	is a customized landing page effectively
00:02:34	00:02:38	that's what it is if you've been
00:02:36	00:02:40	hesitant about going out and getting a
00:02:38	00:02:42	landing page or creating your own
00:02:40	00:02:45	website or what-have-you
00:02:42	00:02:48	this is a very simple way for you to get
00:02:45	00:02:51	a online presence or if somebody is
00:02:48	00:02:53	wanting their home valuation you just
00:02:51	00:02:56	shoot them that link it's a great idea
00:02:53	00:02:58	to put it on your email signature and
00:02:56	00:03:01	any advertising that you're running you
00:02:58	00:03:03	don't have to go out and create a unique
00:03:01	00:03:05	landing page even though it's very
00:03:03	00:03:08	simple and there's other videos in this
00:03:05	00:03:11	channel that tok about it and really
00:03:08	00:03:13	show you step by step how to do that but
00:03:11	00:03:16	you also don't need to have a full
00:03:13	00:03:18	website if you don't want to although I
00:03:16	00:03:21	highly highly highly encourage you to
00:03:18	00:03:23	have some sort of online presence would
00:03:21	00:03:27	that be a traditional website or a
00:03:23	00:03:30	landing page you need one and this is
00:03:27	00:03:33	for those folks that either are very
00:03:30	00:03:36	hesitant to get the the website and or
00:03:33	00:03:39	want to compliment their landing pages
00:03:36	00:03:42	or websites so they can optimize their
00:03:39	00:03:45	lead generation so at the end of the day
00:03:42	00:03:47	this is a huge tool that you can be
00:03:45	00:03:49	leveraging for lead generation
00:03:47	00:03:52	especially when you're running paid ads
00:03:49	00:03:54	this is what it looks like you cuz you
00:03:52	00:03:57	can customize it to whatever you like
00:03:54	00:04:00	you put your picture there I put my logo
00:03:57	00:04:03	your contact information and one
00:04:00	00:04:07	important thing to note is that it is
00:04:03	00:04:12	connected to your local MLS so again I'm
00:04:07	00:04:16	in Texas so anybody wanting to get a CMA
00:04:12	00:04:17	for New York or California anywhere
00:04:16	00:04:19	outside of the MLS then
00:04:17	00:04:22	it's not gonna work so that's a very
00:04:19	00:04:25	important thing to know especially when
00:04:22	00:04:28	you're running advertising or paid
00:04:25	00:04:32	traffic to the website that's not within
00:04:28	00:04:33	your MLS service I don't I don't know
00:04:32	00:04:35	why you would do that unless you're
00:04:33	00:04:38	helping others with their marketing but
00:04:35	00:04:42	just know that that is a limitation so
00:04:38	00:04:45	this is tied to your local MLS and
00:04:42	00:04:47	that's what will be reflected when
00:04:45	00:04:51	people go on here they're just gonna
00:04:47	00:04:55	input there they're gonna put their
00:04:51	00:05:02	address let's just this is one that I'm
00:04:55	00:05:06	familiar with and then they're gonna
00:05:02	00:05:07	find it you put Nate they're gonna be
00:05:06	00:05:10	putting their name their email their
00:05:07	00:05:14	phone and there's the square footage of
00:05:10	00:05:18	their home and an email is sent or a
00:05:14	00:05:21	report is sent to their email now the
00:05:18	00:05:24	cma it just pulls information it's not a
00:05:21	00:05:26	detailed cma detail cma that you would
00:05:24	00:05:29	provide to your client it's more of
00:05:26	00:05:30	pulling in all of the information it's
00:05:29	00:05:32	not gonna compare light to like
00:05:30	00:05:35	properties it's gonna pull everything
00:05:32	00:05:38	whether it was a million-dollar home
00:05:35	00:05:41	sell right down the street or down the
00:05:38	00:05:44	block versus a hundred and fifty
00:05:41	00:05:48	thousand dollar home sell is just gonna
00:05:44	00:05:50	pull everything so it is a value add
00:05:48	00:05:53	from a pay presenting all this
00:05:50	00:05:56	information to the client but understand
00:05:53	00:05:58	that it has some limitations and those
00:05:56	00:06:01	limitations are actually to your benefit
00:05:58	00:06:04	when people input their information to
00:06:01	00:06:05	get that cloud cma you certainly want to
00:06:04	00:06:08	follow up with them because you won't
00:06:05	00:06:11	get an email notification as it's a new
00:06:08	00:06:13	leaf you can reach out to them and start
00:06:11	00:06:16	that conversation a there's a lot of
00:06:13	00:06:18	information and information let me help
00:06:16	00:06:21	you digest it let me help you walk you
00:06:18	00:06:25	through it so that's the functionality
00:06:21	00:06:27	of the cma this is what it again this is
00:06:25	00:06:30	what the interface looks like oops it
00:06:27	00:06:33	went away didn't it
00:06:30	00:06:36	this is what the interface looks like it
00:06:33	00:06:39	can be again you can embed the code
00:06:36	00:06:41	which is right here this is the the link
00:06:39	00:06:43	that you can embed it in your landing
00:06:41	00:06:47	page you can embed it in your website
00:06:43	00:06:50	you can embed it in your email signature
00:06:47	00:06:54	anywhere anywhere anywhere that you want
00:06:50	00:06:58	to capture some additional leads or
00:06:54	00:07:00	anywhere that has a direct-to-consumer
00:06:58	00:07:02	communication you certainly want to
00:07:00	00:07:05	optimize that opportunity to start that
00:07:02	00:07:07	conversation you are providing value to
00:07:05	00:07:09	them because again you are providing all
00:07:07	00:07:12	that information of recent sales and
00:07:09	00:07:13	pull that in just to understand to your
00:07:12	00:07:17	benefit that it's not a like-for-like
00:07:13	00:07:19	and they will need to decline that is
00:07:17	00:07:23	the client will need to interact with
00:07:19	00:07:26	you in order to really get the best best
00:07:23	00:07:28	bang for their buck as there is a good
00:07:26	00:07:30	amount of follow-up that you will need
00:07:28	00:07:33	to do in order let me rephrase that
00:07:30	00:07:35	there is a follow-up that you need to do
00:07:33	00:07:38	in order to interpret it interpret that
00:07:35	00:07:41	cm8 for them as the finished result is
00:07:38	00:07:44	not as detailed as you would provide so
00:07:41	00:07:47	going into how to actually do it it's
00:07:44	00:07:53	very simple there's two ways to actually
00:07:47	00:07:55	put it on your on your website one is a
00:07:53	00:07:57	direct link and we all know how to do a
00:07:55	00:08:00	hyperlink so I'm gonna go over to my
00:07:57	00:08:04	Squarespace website and show you what
00:08:00	00:08:07	that looks like if you have Squarespace
00:08:04	00:08:09	great if not what if you're using
00:08:07	00:08:12	WordPress or if you're using Wix or if
00:08:09	00:08:15	you're using landing page generators
00:08:12	00:08:17	like leadpages instapage clickfunnels
00:08:15	00:08:22	whatever the case may be it's gonna work
00:08:17	00:08:27	very similar so here I added a button
00:08:22	00:08:30	which is very simple to do you just go
00:08:27	00:08:32	to button and it's gonna ask you where
00:08:30	00:08:36	do you want it to click through you're
00:08:32	00:08:37	gonna put the URL that you want it to
00:08:36	00:08:41	click through and it's created a button
00:08:37	00:08:43	and there you go that's as simple as it
00:08:41	00:08:46	can be or if you want to do a
00:08:43	00:08:52	hyperlink it free for as an example if
00:08:46	00:08:54	you wanted this trusted text to to lead
00:08:52	00:08:59	directly to your copy ma you would just
00:08:54	00:09:03	copy and paste that URL so going back to
00:08:59	00:09:06	the settings this is a link so this is a
00:09:03	00:09:08	hyperlink that you can this is a link
00:09:06	00:09:11	that you can embed with a hyperlink or
00:09:08	00:09:13	use as a hyperlink and you're very your
00:09:11	00:09:17	chances are that you're familiar with it
00:09:13	00:09:20	but another way of putting it on your
00:09:17	00:09:23	website is through a widget or a script
00:09:20	00:09:27	the name the tiknical name escapes me
00:09:23	00:09:29	right now but if you have WordPress
00:09:27	00:09:32	website I suggest you watch their video
00:09:29	00:09:36	it's quite good but if you want to do it
00:09:32	00:09:39	on Squarespace and the end result I'm
00:09:36	00:09:41	not too impressed with what we just did
00:09:39	00:09:45	that even though we did very little
00:09:41	00:09:49	formatting looks considerably better
00:09:45	00:09:50	than what they provide but we'll I'll
00:09:49	00:09:53	show you how to do that right now as
00:09:50	00:09:56	well again depending on the platform
00:09:53	00:09:58	that you use if you have WordPress they
00:09:56	00:10:00	have the video if you have Wix it may
00:09:58	00:10:03	look a little bit different if you have
00:10:00	00:10:06	a landing page generator it made a
00:10:03	00:10:07	script will be read differently and will
00:10:06	00:10:09	need to be input a little bit
00:10:07	00:10:13	differently I'm not a coder I'm not
00:10:09	00:10:15	gonna pretend to be but just understand
00:10:13	00:10:19	that a lot of the principles that you're
00:10:15	00:10:26	gonna see here are are very transferable
00:10:19	00:10:28	so I would go to them bed and then I'll
00:10:26	00:10:31	input the script over here I'm gonna put
00:10:28	00:10:34	set I'm gonna put apply and then I'm
00:10:31	00:10:38	gonna press save then we go to our
00:10:34	00:10:41	website so you can see it's not there
00:10:38	00:10:44	right now I'm gonna refresh it and if we
00:10:41	00:10:48	did it right it shows up so there's that
00:10:44	00:10:55	hyperlink that once we click it's gonna
00:10:48	00:10:58	go oops did I not save it let's solve
00:10:55	00:10:58	that right
00:11:00	00:11:20	copy and paste the URL come back over
00:11:05	00:11:23	here edit I'm gonna go to external apply
00:11:20	00:11:34	save we're gonna come over here and
00:11:23	00:11:37	refresh and there you go now you can
00:11:34	00:11:40	have it open in another in another tab
00:11:37	00:11:41	as well so it doesn't have to it doesn't
00:11:40	00:11:43	have to replace what you're seeing here
00:11:41	00:11:46	but you can also go with the button
00:11:43	00:11:50	again the button it's not even with my
00:11:46	00:11:52	color so I in I just don't like it so
00:11:50	00:11:54	you can do something much better
00:11:52	00:11:55	regardless if you have WordPress there
00:11:54	00:11:59	regardless if you have Wix or whatever
00:11:55	00:12:01	site whatever platform is hosting your
00:11:59	00:12:03	website you can do much better chances
00:12:01	00:12:05	are you are going to do much better but
00:12:03	00:12:07	then when you go to the widget that they
00:12:05	00:12:10	provide there you go
00:12:07	00:12:13	so again coxy mate if you if you want to
00:12:10	00:12:14	increase your lead generation from any
00:12:13	00:12:16	opportunity that you have with your
00:12:14	00:12:20	clients every email that you're sending
00:12:16	00:12:24	even if it's two vendors title companies
00:12:20	00:12:26	lenders rent or not random email
00:12:24	00:12:28	marketing it just provides that
00:12:26	00:12:31	opportunity to have that conversation
00:12:28	00:12:33	and for people to click through so they
00:12:31	00:12:36	can see the value of their home because
00:12:33	00:12:39	it is a it's a free service and it's of
00:12:36	00:12:42	value for them to get a general
00:12:39	00:12:45	perspective on what the what the home
00:12:42	00:12:47	the home is worth and beyond that you
00:12:45	00:12:49	get that lead again all the information
00:12:47	00:12:52	that they're requesting is a the name
00:12:49	00:12:53	the email the phone and the square
00:12:52	00:12:56	footage as well to give them a a
00:12:53	00:12:59	perspective but once you get once they
00:12:56	00:13:02	input that information they are gonna
00:12:59	00:13:03	get the report however you get an email
00:13:02	00:13:06	notification that that happened and
00:13:03	00:13:07	that's when you start putting them on
00:13:06	00:13:09	that email
00:13:07	00:13:11	campaign and reach out to them as
00:13:09	00:13:13	quickly as possible and start converting
00:13:11	00:13:13	weeds
00:13:28	00:13:30	you