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how to implement google analytics for shopify

Published on: July 6 2023 by pipiads

In this video, Daniel shows viewers how to set up their Google Analytics account and connect it to their Shopify store in 2022. He provides a step-by-step guide on how to create both Google Analytics 4 and Universal Analytics properties. He emphasizes the importance of selecting the correct property, as using the wrong one could lead to confusion and a cluttered account. Daniel also highlights the significance of enabling enhanced e-commerce, which allows users to see all their store data in terms of sales and bestsellers. He ends the video by demonstrating how to validate the implementation by checking the real-time overview. Overall, this tutorial is a valuable resource for anyone looking to optimize their Shopify store with Google Analytics.

How to Setup Google Analytics on Shopify | Google Analytics 4 Update (Beginners Guide)

Google Analytics has recently been released for Shopify stores, making it possible to measure and record website and visitor behavior. In this beginner's tutorial, we will walk you through the process of setting up Google Analytics on your Shopify store.


1. Sign up for Google Analytics for free at analytics.google.com.

2. Set up an account and name it after your website or business.

3. Create a property within your account for your Shopify store.

4. Set up a data stream by retrieving your website URL and pasting it into the Google Analytics web setup page.

5. Install the Google Analytics tracking code onto the backend of your Shopify store by editing the theme.liquid file.

6. View your live website to ensure that the connection is correct and working as it should.

7. Check your Google Analytics dashboard to ensure that you have successfully connected Google Analytics to your Shopify store.

With these simple steps, you can now measure and record website and visitor behavior on your Shopify store using Google Analytics. Remember to check your dashboard regularly to track your progress and make informed decisions about how to grow your business online.

📊 Como Instalar Google Analytics en Shopify 2022 📊 Google Analytics 4 y Google Universal en Shopify

In this tutorial, we will be discussing how to properly configure Google Analytics with Sophie File for your e-commerce business. We will be covering the basic steps of creating an account, linking it to Sophie File, and setting up the necessary views and settings to start tracking important data.

Steps to Configure Google Analytics with Sophie File:

1. Creating a Google Analytics account:

- Search for Google Analytics and follow the prompts to create a new account or sign in to an existing one.

- Enter the necessary information for your business, such as the name, currency, and market you wish to track data for.

2. Enabling advanced options:

- Make sure to enable advanced options as this will help with creating a universal analytics account that will make data collection easier.

3. Creating a property and view:

- Create a new property under the Admin section and give it a name related to your business.

- Create a view for this property and make sure to enable eCommerce tracking.

4. Linking Google Analytics to Sophie File:

- Copy the global site tag script from Google Analytics and paste it into Sophie File.

- Alternatively, you can link the two through preferences in Sophie File.

5. Activating the eCommerce view:

- Enable the eCommerce view in Google Analytics to start tracking important data related to sales and conversions.

- Use the Web Tag Assistant extension to ensure that all tags are being loaded correctly.

By following these steps, you can properly configure Google Analytics with Sophie File for your e-commerce business and start tracking important data that can help you make informed decisions about your website and marketing strategies. Don't hesitate to reach out if you have any questions or need further assistance.

How to set up google analytics shopify 2022

In this video, we will learn how to set up Google Analytics on Shopify. Before we begin, make sure to subscribe to the channel.


1. Open your Google Analytics account and go to Admin.

2. Create a new property by clicking on Create Property.

3. Enter the property name, time zone, and currency. Click on Show advanced options and turn on Create a universal analytics property.

4. Enter your Shopify website URL and select your industry category and business site. Click on Create.

5. Copy the global site tag code provided by Google Analytics.

6. Go to your Shopify admin panel and click on Online Store. Select Action and then Edit code.

7. Select the Theme.liquid file and paste the Google Analytics code under the head tag. Click on Save.

8. Go to your website and click on Real-time overview to confirm that Google Analytics has been successfully added.

9. Reload your website and check Google Analytics again to see the number of active users.

Setting up Google Analytics on Shopify is crucial for tracking website traffic and user behavior. Follow these easy steps to ensure you have accurate data for your Shopify website. Don't forget to subscribe to our channel for more helpful tutorials.

How to Install Google Analytics 4 (GA4) on Shopify 2022 - The Easiest Way

In today's video, we will be discussing how to install Google Analytics on your Shopify store. This tool is essential for tracking your website's traffic and analyzing user behavior. Let's get started with the installation process.

Steps to Install Google Analytics on Your Shopify Store:

1. Create a Google Analytics GA4 property if it's not already created.

- Click Create Property

- Name your property and choose reporting time zone and currency

- Choose industry and business type

- Create an account

2. Go to datasettings and data retention and choose 14 months for events data retention and click save.

3. Choose web property in data streams and provide your website URL and click create a stream.

4. Click global site tag and copy your tag.

5. Go to Shopify admin and click on the theme.

6. Choose Edit Code and paste your Google Analytics code in the head section of the sim liquid file.

7. Click Save.

8. Go to more tagging settings and select At least unwanted referrals and referrals domain will contain Shopify.com.

9. Click Save.

10. Change your checkout page to correctly track your transactions.

- Go to actions and edit code if you're using Shopify Plus.

- Go to settings and choose checkout and accounts if you're using a lower Shopify plan.

11. Copy tracking code for order confirmation page from your website and paste it in your Shopify store.

12. Replace a few variables and add your measurement ID.

13. Save your setup.

14. GA4 will start checking your transactions.

Installing Google Analytics on your Shopify store is crucial for your business's success. It helps you understand your website's traffic and user behavior. By following the steps mentioned above, you can easily install Google Analytics on your Shopify store and start tracking your website's performance. If you want to level up your e-commerce reporting, check out our free e-commerce data infrastructure guide.

Google Analytics (GA4) Ecommerce Tracking For Shopify

Are you struggling to track revenue from your Shopify store in Google Analytics 4? In this valuable video, we'll show you step-by-step how to do just that using Google Tag Manager. We'll even walk you through setting up conversion tracking in your Google Ads account. But first, a few important notes:

- Shopify still doesn't have a direct integration with Google Analytics 4, so we'll be using Google Tag Manager instead.

- Even if you're already familiar with Google Tag Manager, be sure to watch this video all the way through, as there may be some changes you need to make in your setup to track revenue properly.

Here's how to get started:

1. Create a Google Tag Manager account if you don't already have one.

2. Install Google Tag Manager on your Shopify website by copying the code into your theme liquid and adding a few important lines of code.

3. Create a new tag for Google Analytics 4 and configure it to fire on all pages of your website.

4. Build an event to track revenue by creating a new tag, configuring it as a GA4 event tag, and adding a custom trigger to fire on specific events.

5. Preview your changes, test a purchase, and wait for the revenue data to show up in Google Analytics 4.

Once you've got revenue tracking set up, you can use it to optimize your Google Ads campaigns and see which channels are driving the most revenue for your Shopify store. And don't forget to check back periodically for updates on new ways to integrate Google Analytics 4 with Shopify!

How to Setup Google Analytics on Shopify Website | GA4 and UA Enhanced Ecommerce Settings Tutorial

- This video is sponsored by App Maker AppPicker, a Shopify app that converts eCommerce stores into mobile apps.

Importance of Google Analytics:

- Adding Google Analytics is necessary to track website performance and collect visitor insight.

- This data can be used to enhance marketing campaigns, drive traffic, and retain customers.

Setting up Google Analytics:

- Start by creating a Google Analytics account on the Google Analytics website.

- Add a property name and set the time zone and currency.

- Enable Universal Analytics property and add the website URL.

- Check the boxes for Google products, benchmarking, technical support, and account specialist.

- Create both Analytics 4 and Universal Analytics properties.

- Accept the terms and service agreement.

Connecting Google Analytics to your website:

- Go to Online Store and click on Preferences.

- Paste the Google code into the Google Analytics section.

- Enable Enhanced Ecommerce option.

- Enable Ecommerce reporting.

Setting up GA4:

- GA4 measures page views, sessions, and user engagement as events or parameters.

- Edit the theme liquid option in the layout section.

- Add a new piece of code in the header section.

- Copy the global site tag from the GA4 section and paste it into the header section.

- Google Analytics is a powerful tool for tracking website performance and visitor insight.

- By setting up both Universal Analytics and GA4, you can get the most out of your data.

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