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How To INCREASE Conversion Rates With Shopify 2020

Published on: December 6 2022 by Shri Kanase

How To INCREASE Conversion Rates With Shopify 2020

How To INCREASE Conversion Rates With Shopify 2020

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00:00:00 00:00:04 yo what is going on everybody shriek
00:00:02 00:00:06 Inasa here so how to increase conversion
00:00:04 00:00:08 rates in 2020 now I don't really know
00:00:06 00:00:10 about you guys but for me personally
00:00:08 00:00:12 conversion rates have been sort of a
00:00:10 00:00:14 roller coaster ride in 2020 mostly
00:00:12 00:00:16 because of what is going on in the world
00:00:14 00:00:18 as of now when I'm recording this video
00:00:16 00:00:20 which is in late April things are still
00:00:18 00:00:22 not back to what they normally were and
00:00:20 00:00:24 because of this a lot of the stuff that
00:00:22 00:00:27 people usually buy online has changed a
00:00:24 00:00:29 lot of the trends have changed this has
00:00:27 00:00:31 actually caused a big big change in the
00:00:29 00:00:34 conversion rates just to give you guys a
00:00:31 00:00:35 quick overview big fashion stores are
00:00:34 00:00:38 basically websites which kind of sell
00:00:35 00:00:40 novelty products have faced a very very
00:00:38 00:00:42 big drop in sales and big drop in
00:00:40 00:00:44 conversion rate simply because as of
00:00:42 00:00:45 right now people don't really know where
00:00:44 00:00:48 their next meal is going to be coming
00:00:45 00:00:49 from so when uncertainties like these
00:00:48 00:00:51 come up in the world conversion rates
00:00:49 00:00:54 get affected directly and that also
00:00:51 00:00:55 affects dropshipping stores but in this
00:00:54 00:00:58 video I want to kind of give you guys a
00:00:55 00:01:00 few step-by-step strategies on how to
00:00:58 00:01:02 exactly lay out your pages on your
00:01:00 00:01:04 website starting from the home page all
00:01:02 00:01:05 the way to the product and check-out
00:01:04 00:01:07 pages to kind of help boost this
00:01:05 00:01:09 conversion rate regardless of what
00:01:07 00:01:11 Shopify store you run it could be it
00:01:09 00:01:12 within a niche or it could be a general
00:01:11 00:01:14 store so stik till the end because a
00:01:12 00:01:16 lot of value is gonna be dropped but
00:01:14 00:01:18 without wasting any more time let's jump
00:01:16 00:01:20 right into it so how to increase
00:01:18 00:01:22 conversion rates in 2020 the first steps
00:01:20 00:01:24 to increasing conversion rates in 2020
00:01:22 00:01:27 is destroying that like button just
00:01:24 00:01:28 kidding but hope you do do that anyways
00:01:27 00:01:30 the real first thing that I like to
00:01:28 00:01:32 start toking about is starting off with
00:01:30 00:01:34 the home page now a lot of people kind
00:01:32 00:01:36 of overlook the home page because they
00:01:34 00:01:37 believe that most of the traffic is
00:01:36 00:01:39 directly going to be going on the
00:01:37 00:01:41 product pages so what's the point of a
00:01:39 00:01:43 home page and while that definitely may
00:01:41 00:01:45 be true it's so really important that
00:01:43 00:01:47 you start focusing on the home page
00:01:45 00:01:49 especially in 2020 and onwards because
00:01:47 00:01:51 nowadays people are thinking twice and
00:01:49 00:01:54 even three times and four times before
00:01:51 00:01:55 buying any type of product regardless of
00:01:54 00:01:57 the price some of the things people
00:01:55 00:01:58 nowadays and my own experience have
00:01:57 00:02:00 started to do is that they've started to
00:01:58 00:02:03 kind of go around the website check out
00:02:00 00:02:05 each specific page see how the website
00:02:03 00:02:07 is and if it's trustable because as you
00:02:05 00:02:10 guys know money is becoming a very big
00:02:07 00:02:11 issue in 2020 and people want to
00:02:10 00:02:13 conserve their money they don't want to
00:02:11 00:02:15 waste it because savings are really
00:02:13 00:02:17 Orton at this point so that's why it's
00:02:15 00:02:19 really important for you especially
00:02:17 00:02:21 right now in April 2020 and onwards to
00:02:19 00:02:22 be starting to focus on your home base
00:02:21 00:02:24 so exactly what should you be doing on
00:02:22 00:02:27 the home page the first thing is you
00:02:24 00:02:29 want to have a clear banner image at the
00:02:27 00:02:30 very top of the homepage relating to the
00:02:29 00:02:32 website now to show you guys kind of
00:02:30 00:02:34 some examples I'm gonna get going over a
00:02:32 00:02:36 specific website that I went over in one
00:02:34 00:02:38 of my previous videos already and I kind
00:02:36 00:02:39 of did a case study on this because it's
00:02:38 00:02:41 such a great website but the website is
00:02:39 00:02:43 none other than hamachi or calm now to
00:02:41 00:02:44 get kind of a little bit more insight as
00:02:43 00:02:46 to why I think this is such a great
00:02:44 00:02:48 website go ahead and check out the last
00:02:46 00:02:50 video I uploaded I'll leave the link in
00:02:48 00:02:51 the description below but this website
00:02:50 00:02:54 kind of has everything that I'll be
00:02:51 00:02:55 going over in this video the first thing
00:02:54 00:02:58 I didn't mention was kind of the banner
00:02:55 00:03:00 image so here we see that Hammacher com
00:02:58 00:03:02 has a very very clear banner image and
00:03:00 00:03:04 actually have multiple images but as you
00:03:02 00:03:06 can see this banner images are directly
00:03:04 00:03:08 related to the website now relate this
00:03:06 00:03:10 kind of banner image to another big
00:03:08 00:03:12 dropshipping store which is a general
00:03:10 00:03:13 store hi go shop comm and you can
00:03:12 00:03:16 clearly see that their banner image is
00:03:13 00:03:18 just a present box really very very
00:03:16 00:03:20 general nothing too specific a lot of
00:03:18 00:03:22 people that I see forget to do this and
00:03:20 00:03:24 they just focus on having all of the
00:03:22 00:03:26 products on the homepage while that is
00:03:24 00:03:28 definitely important to do it's simply
00:03:26 00:03:30 not enough because in 2020 and onwards
00:03:28 00:03:32 you need to be finding wishes 10 out of
00:03:30 00:03:34 the crowd you need to kind of establish
00:03:32 00:03:36 your store as a real store and not just
00:03:34 00:03:38 some other drop shipper and establishing
00:03:36 00:03:39 this kind of comes directly from the
00:03:38 00:03:41 homepage as well so as I mentioned have
00:03:39 00:03:42 a clear image at the very top relating
00:03:41 00:03:44 to the website if it's a general store
00:03:42 00:03:47 kind of have a general banner image like
00:03:44 00:03:48 hey go shop does here where it's nothing
00:03:47 00:03:50 very specific it's just a general
00:03:48 00:03:52 present box on the other hand if you
00:03:50 00:03:54 have kind of like a niche store you can
00:03:52 00:03:56 do a high quality niche related image
00:03:54 00:03:58 related to your specific niche again for
00:03:56 00:03:59 instance if you were in the biking niche
00:03:58 00:04:01 or you're in the fitness niche you can
00:03:59 00:04:03 have somebody biking in the banner image
00:04:01 00:04:05 or you can have somebody lifting weights
00:04:03 00:04:07 in the fitness niche and these kind of
00:04:05 00:04:08 banner images kind of just lay those
00:04:07 00:04:10 straight general foundation of your
00:04:08 00:04:12 entire website because right when
00:04:10 00:04:13 somebody lands on the homepage that is
00:04:12 00:04:15 the first thing they see and if they can
00:04:13 00:04:17 kind of see a specific image which kind
00:04:15 00:04:19 of tells them a little bit of a story
00:04:17 00:04:20 about your store without any words
00:04:19 00:04:22 they're more likely to trust your
00:04:20 00:04:24 website from the get-go but again kind
00:04:22 00:04:26 of to recap about the general stores you
00:04:24 00:04:27 can have a nature related image or you
00:04:26 00:04:29 can have kind of a plain textured in
00:04:27 00:04:31 like hey go shop but in addition to that
00:04:29 00:04:33 you want to have another specific column
00:04:31 00:04:35 on your general store or your niche
00:04:33 00:04:37 store at the very end and this is called
00:04:35 00:04:38 the testimonials column now Hamas or
00:04:37 00:04:40 calm doesn't actually have the
00:04:38 00:04:43 testimonials column but rather they have
00:04:40 00:04:45 these specific three guarantee trust
00:04:43 00:04:47 badges and this kind of does the job of
00:04:45 00:04:48 the testimonial so they don't really
00:04:47 00:04:51 need testimonials we go on to another
00:04:48 00:04:52 big general store that was sort of a
00:04:51 00:04:53 dropship
00:04:52 00:04:55 but now is a real brand which is inspire
00:04:53 00:04:57 uplift here as you can see again they
00:04:55 00:04:58 don't really have testimonials but they
00:04:57 00:05:01 have trespassers which replace that
00:04:58 00:05:02 testimonial section so what I'm kind of
00:05:01 00:05:04 trying to say is if you don't want to
00:05:02 00:05:06 put testimonials you can rather have
00:05:04 00:05:08 trust badges at the very end but you
00:05:06 00:05:10 should have one or the other when it
00:05:08 00:05:11 comes to specifically the testimonials
00:05:10 00:05:13 you can have just three simple reviews
00:05:11 00:05:15 referring to your store's customer
00:05:13 00:05:18 service and I'd like to kind of get
00:05:15 00:05:20 these reviews from specific products
00:05:18 00:05:21 since I personally use loops to import
00:05:20 00:05:23 reviews from Aliexpress a lot of the
00:05:21 00:05:25 reviews from Alex Chris kind of toked
00:05:23 00:05:27 about the customer service or the seller
00:05:25 00:05:29 and I kind of like to paraphrase it and
00:05:27 00:05:31 include it on my homepage within this
00:05:29 00:05:33 section but if I don't really want to
00:05:31 00:05:35 use the testimonials section I'll rather
00:05:33 00:05:37 have trust value section just like Hamas
00:05:35 00:05:40 or comm does here or inspire uplift and
00:05:37 00:05:42 these do a perfect replacement for the
00:05:40 00:05:44 testimonial section but in 2020 and
00:05:42 00:05:46 onwards is important to have one or the
00:05:44 00:05:47 other but now that we've kind of gone
00:05:46 00:05:50 over the homepage let's move on now to
00:05:47 00:05:52 the product page because product page is
00:05:50 00:05:54 one of the most important things you can
00:05:52 00:05:56 kind of optimize and change to improve
00:05:54 00:05:57 your conversion rates and by the way all
00:05:56 00:05:59 of the things that I'm mentioning here I
00:05:57 00:06:01 have personally done on my own store and
00:05:59 00:06:02 I have found that they helped increase
00:06:01 00:06:04 the conversion rates which is why I'm
00:06:02 00:06:06 recommending them here but for the
00:06:04 00:06:08 product page specifically nowadays I'm
00:06:06 00:06:10 recommending that you have a stok
00:06:08 00:06:12 availability icon on the product page
00:06:10 00:06:15 directly nowadays I'm getting a lot of
00:06:12 00:06:16 direct emails from customers who are
00:06:15 00:06:18 kind of confused as to whether I have
00:06:16 00:06:20 the product in stok or not because of
00:06:18 00:06:21 what's going on in the world maybe they
00:06:20 00:06:23 have already experienced shopping on
00:06:21 00:06:24 another website where they purchased
00:06:23 00:06:26 something thinking it was already in
00:06:24 00:06:28 stok and later they found out that it
00:06:26 00:06:29 was not in stok and this is kind of
00:06:28 00:06:31 happening more and more often because
00:06:29 00:06:33 again of what's going on in the world
00:06:31 00:06:35 and the specific condition which I
00:06:33 00:06:37 cannot name because of the YouTube
00:06:35 00:06:39 algorithm but having the in stok
00:06:37 00:06:41 availability icon is very very simple
00:06:39 00:06:43 you can kind of have it custom coded in
00:06:41 00:06:45 simply speak with Shopify support and
00:06:43 00:06:47 have have it installed on your website
00:06:45 00:06:48 but how matter again does a very good
00:06:47 00:06:50 job of that as you can see this is
00:06:48 00:06:52 exactly what I mean when I say have that
00:06:50 00:06:54 in stok availability I can't on the
00:06:52 00:06:55 product page here they say they're
00:06:54 00:06:59 currently taking orders what is expected
00:06:55 00:07:01 ship date is seven nine twenty twenty so
00:06:59 00:07:03 this kind of lays the foundation of when
00:07:01 00:07:06 the product is going to ship it reduces
00:07:03 00:07:07 this chargebacks tremendously and it
00:07:06 00:07:09 actually makes people want to buy from
00:07:07 00:07:11 you and trust you because number one
00:07:09 00:07:13 you're very straight forward and number
00:07:11 00:07:14 two they know exactly when their product
00:07:13 00:07:16 is going to ship so there's no kind of
00:07:14 00:07:18 surprises and if you kind of look at
00:07:16 00:07:20 some of the other products you can see
00:07:18 00:07:22 that matter comm actually does this
00:07:20 00:07:25 early on every single product page and
00:07:22 00:07:27 again super important to do in 2020 and
00:07:25 00:07:29 onwards so I would directly speak with
00:07:27 00:07:30 Shopify support and have this custom
00:07:29 00:07:32 coded in but in addition to that you
00:07:30 00:07:34 want to have some guaranteed first
00:07:32 00:07:35 badges on your product pages as well
00:07:34 00:07:37 and I'm not toking about those
00:07:35 00:07:39 traditional product trust badges where
00:07:37 00:07:41 it says guaranteed to save checkout and
00:07:39 00:07:42 it looks really really ugly you don't
00:07:41 00:07:44 want to have those instead if we scroll
00:07:42 00:07:46 all the way to the bottom of that to
00:07:44 00:07:48 Cart button we can see that hamaji com
00:07:46 00:07:50 has something a little bit different it
00:07:48 00:07:52 says lifetime guarantee and then it says
00:07:50 00:07:53 our items are guaranteed for their
00:07:52 00:07:56 normal life under standard
00:07:53 00:07:58 non-commercial use so as you can see
00:07:56 00:08:00 this is kind of the new trust badges of
00:07:58 00:08:01 2020 which you should kind of consider
00:08:00 00:08:03 having on your own website as well and
00:08:01 00:08:04 again this is not something you can do
00:08:03 00:08:06 personally you would have to chat with
00:08:04 00:08:08 Shopify support and have them hard code
00:08:06 00:08:09 this in unless you know coding yourself
00:08:08 00:08:12 but that is the new kind of trust match
00:08:09 00:08:13 to have below your Add to Cart button in
00:08:12 00:08:15 addition to that you want to kind of
00:08:13 00:08:17 have the same consistent color scheme on
00:08:15 00:08:19 your entire product page now if you
00:08:17 00:08:20 start at the top and go all the way to
00:08:19 00:08:23 the bottom we can see that the master
00:08:20 00:08:25 com is filled with green from the top to
00:08:23 00:08:27 the announcement bar to the logos to
00:08:25 00:08:28 even their review stars everything is
00:08:27 00:08:30 green and if you scroll down we can see
00:08:28 00:08:32 that their specific text is in green
00:08:30 00:08:34 there add to cart button is in green and
00:08:32 00:08:36 basically they're stiking to this green
00:08:34 00:08:38 color scheme throughout their entire
00:08:36 00:08:40 product page a lot of people nowadays
00:08:38 00:08:41 that I see drop shipping kind of failed
00:08:40 00:08:43 to do this where at the top their
00:08:41 00:08:45 announcement bar maybe black their
00:08:43 00:08:47 review starts maybe yellow their sale
00:08:45 00:08:50 price maybe red and then that cart
00:08:47 00:08:52 button maybe black again so that is not
00:08:50 00:08:52 really trustworthy anymore that is just
00:08:52 00:08:53 screaming
00:08:52 00:08:55 scam to
00:08:53 00:08:57 the customer so you want to kind of
00:08:55 00:08:59 avoid doing that in 2020 and onwards
00:08:57 00:09:01 because the big stores that are not
00:08:59 00:09:03 scamming people they do exactly this and
00:09:01 00:09:05 more and more customers are kind of
00:09:03 00:09:07 becoming accustomed to this style of the
00:09:05 00:09:09 color scheme which is why it is working
00:09:07 00:09:10 so well right now so again throughout
00:09:09 00:09:12 your product page make sure you choose
00:09:10 00:09:14 one's color scheme and stik to it but
00:09:12 00:09:16 finally I want to end the product page
00:09:14 00:09:18 section with the headings now when I
00:09:16 00:09:19 refer to headings I'm toking about the
00:09:18 00:09:21 specific headings which say product
00:09:19 00:09:23 description or the reviews now if you go
00:09:21 00:09:26 on high go shop comm I can show you
00:09:23 00:09:28 exactly on a product page of what I mean
00:09:26 00:09:29 when I say the specific heading so when
00:09:28 00:09:31 I say headings I'm toking about the
00:09:29 00:09:33 specific headings which kind of are at
00:09:31 00:09:35 the very top of the specific section so
00:09:33 00:09:37 for a description high go shop doesn't
00:09:35 00:09:39 have anything but if we go down we can
00:09:37 00:09:41 see that it says reviews right over here
00:09:39 00:09:43 which is considered a heading on have
00:09:41 00:09:45 mature calm you can go scroll down and
00:09:43 00:09:47 we can see that instead of the normal
00:09:45 00:09:49 headings which usually a lot of Shopify
00:09:47 00:09:50 stores have in this case it would have
00:09:49 00:09:53 been product description if it was a
00:09:50 00:09:55 Shopify store here hamachi um changed it
00:09:53 00:09:57 to product story now you may be thinking
00:09:55 00:09:59 wow this is such a small change I'm sure
00:09:57 00:10:00 this is not gonna make a big difference
00:09:59 00:10:03 if you think that unfortunately you'll
00:10:00 00:10:04 be wrong because this makes a very very
00:10:03 00:10:06 big difference in conversion rates in
00:10:04 00:10:08 fact it can increase or decrease your
00:10:06 00:10:10 conversion rates by up to a half percent
00:10:08 00:10:12 in addition to that just changing the
00:10:10 00:10:14 heading for the specific section on your
00:10:12 00:10:16 product page really makes you stand out
00:10:14 00:10:18 because when I saw a product story
00:10:16 00:10:19 instead of product description I was
00:10:18 00:10:22 more inclined to read that description
00:10:19 00:10:23 as a story and more compelled to
00:10:22 00:10:25 actually click the Add to Cart button
00:10:23 00:10:27 compared to if it was just the
00:10:25 00:10:29 traditional product description heading
00:10:27 00:10:30 which would not be really compelling
00:10:29 00:10:32 enough now in addition to that how
00:10:30 00:10:33 matter didn't change the customer
00:10:32 00:10:35 reviews heading but you should be
00:10:33 00:10:37 considering changing that you can change
00:10:35 00:10:39 that to maybe customer feedback or just
00:10:37 00:10:41 something different which can help you
00:10:39 00:10:43 stand out from the regular drop shippers
00:10:41 00:10:44 or the regular stores out there and
00:10:43 00:10:46 again these things may seem very very
00:10:44 00:10:48 small but they impact your store and
00:10:46 00:10:49 your conversion rate tremendously so
00:10:48 00:10:52 that's exactly what you should be doing
00:10:49 00:10:54 for the product pages now let's move on
00:10:52 00:10:56 to the next section which is the cart
00:10:54 00:10:58 page with the cart page there's not much
00:10:56 00:11:00 changes I have to recommend but the one
00:10:58 00:11:02 specific change which I do recommend is
00:11:00 00:11:04 that now on the cart page in 2028
00:11:02 00:11:06 onwards I recommend you have to check
00:11:04 00:11:07 out buttons instead of one now if you're
00:11:06 00:11:09 going to match
00:11:07 00:11:11 calm and if we go to the cart page
00:11:09 00:11:13 directly we can see that this specific
00:11:11 00:11:15 website did that really really well as
00:11:13 00:11:16 you can see on the top there's the
00:11:15 00:11:18 checkout button and on the bottom
00:11:16 00:11:21 there's a checkout button as well so the
00:11:18 00:11:23 reason behind this is simply that having
00:11:21 00:11:24 to checkout button especially on a
00:11:23 00:11:26 mobile device if you prevents the
00:11:24 00:11:28 customer from having to scroll all the
00:11:26 00:11:29 way down just to find the checkout
00:11:28 00:11:31 button even though that's a very small
00:11:29 00:11:33 thing it can really impact your
00:11:31 00:11:35 conversion rate and make it lower so
00:11:33 00:11:37 having a checkout button at the top
00:11:35 00:11:38 takes away the scrolling and it takes
00:11:37 00:11:40 away the word can that your potential
00:11:38 00:11:42 customers have to do and again you may
00:11:40 00:11:44 be just putting your hand on your head
00:11:42 00:11:45 and thinking really yes it really
00:11:44 00:11:47 impacts your conversion rates
00:11:45 00:11:48 tremendously and just one thing you want
00:11:47 00:11:50 to keep in mind the less you make a
00:11:48 00:11:52 customer work the more likely they are
00:11:50 00:11:54 to buy from you and the more likely they
00:11:52 00:11:56 are to continue buying from you over and
00:11:54 00:11:58 over again so having a checkout button
00:11:56 00:12:00 at the top really worked and again if
00:11:58 00:12:02 you notike the color scheme hamachi com
00:12:00 00:12:04 again keeps it very very consistent
00:12:02 00:12:06 there's green all the way throughout
00:12:04 00:12:08 this specific card page as well but now
00:12:06 00:12:10 along with the card page I want to end
00:12:08 00:12:12 it with the color scheme again I have
00:12:10 00:12:14 mentioned this earlier already but in
00:12:12 00:12:16 2020 and onwards the easiest way to be
00:12:14 00:12:17 increasing your conversion rates and
00:12:16 00:12:20 standing out of the crowd from other
00:12:17 00:12:22 potential drop shippers is just using
00:12:20 00:12:24 same colors throughout all of the pages
00:12:22 00:12:26 now if we go ahead and go one more step
00:12:24 00:12:28 to the checkout page we can see that
00:12:26 00:12:30 mattre com still continues to do this
00:12:28 00:12:32 and they just scream green from every
00:12:30 00:12:34 single page out there so as you can see
00:12:32 00:12:36 the specific text right here is also in
00:12:34 00:12:38 green the buttons are in green those
00:12:36 00:12:40 estimated total prices in green so again
00:12:38 00:12:42 a very very consistent color scheme and
00:12:40 00:12:44 they maintain it very well throughout
00:12:42 00:12:46 the website which is why they have such
00:12:44 00:12:48 a good conversion rate and which is why
00:12:46 00:12:50 they're so profitable but these were the
00:12:48 00:12:51 specific things I could actually try
00:12:50 00:12:53 doing on your own website to increase
00:12:51 00:12:55 your conversion rates in 2020 and
00:12:53 00:12:58 onwards if you found any type of value
00:12:55 00:12:59 in this video smash that like button and
00:12:58 00:13:02 smash the subscribe button and I'll see
00:12:59 00:13:02 you guys next time