How To INCREASE Conversion Rates With Shopify 2020

Published on: December 6 2022 by Shri Kanase

How To INCREASE Conversion Rates With Shopify 2020

How To INCREASE Conversion Rates With Shopify 2020

How To INCREASE Conversion Rates With Shopify 2020

startTime	durationTime	text
00:00:00	00:00:04	yo what is going on everybody shriek
00:00:02	00:00:06	Inasa here so how to increase conversion
00:00:04	00:00:08	rates in 2020 now I don't really know
00:00:06	00:00:10	about you guys but for me personally
00:00:08	00:00:12	conversion rates have been sort of a
00:00:10	00:00:14	roller coaster ride in 2020 mostly
00:00:12	00:00:16	because of what is going on in the world
00:00:14	00:00:18	as of now when I'm recording this video
00:00:16	00:00:20	which is in late April things are still
00:00:18	00:00:22	not back to what they normally were and
00:00:20	00:00:24	because of this a lot of the stuff that
00:00:22	00:00:27	people usually buy online has changed a
00:00:24	00:00:29	lot of the trends have changed this has
00:00:27	00:00:31	actually caused a big big change in the
00:00:29	00:00:34	conversion rates just to give you guys a
00:00:31	00:00:35	quick overview big fashion stores are
00:00:34	00:00:38	basically websites which kind of sell
00:00:35	00:00:40	novelty products have faced a very very
00:00:38	00:00:42	big drop in sales and big drop in
00:00:40	00:00:44	conversion rate simply because as of
00:00:42	00:00:45	right now people don't really know where
00:00:44	00:00:48	their next meal is going to be coming
00:00:45	00:00:49	from so when uncertainties like these
00:00:48	00:00:51	come up in the world conversion rates
00:00:49	00:00:54	get affected directly and that also
00:00:51	00:00:55	affects dropshipping stores but in this
00:00:54	00:00:58	video I want to kind of give you guys a
00:00:55	00:01:00	few step-by-step strategies on how to
00:00:58	00:01:02	exactly lay out your pages on your
00:01:00	00:01:04	website starting from the home page all
00:01:02	00:01:05	the way to the product and check-out
00:01:04	00:01:07	pages to kind of help boost this
00:01:05	00:01:09	conversion rate regardless of what
00:01:07	00:01:11	Shopify store you run it could be it
00:01:09	00:01:12	within a niche or it could be a general
00:01:11	00:01:14	store so stik till the end because a
00:01:12	00:01:16	lot of value is gonna be dropped but
00:01:14	00:01:18	without wasting any more time let's jump
00:01:16	00:01:20	right into it so how to increase
00:01:18	00:01:22	conversion rates in 2020 the first steps
00:01:20	00:01:24	to increasing conversion rates in 2020
00:01:22	00:01:27	is destroying that like button just
00:01:24	00:01:28	kidding but hope you do do that anyways
00:01:27	00:01:30	the real first thing that I like to
00:01:28	00:01:32	start toking about is starting off with
00:01:30	00:01:34	the home page now a lot of people kind
00:01:32	00:01:36	of overlook the home page because they
00:01:34	00:01:37	believe that most of the traffic is
00:01:36	00:01:39	directly going to be going on the
00:01:37	00:01:41	product pages so what's the point of a
00:01:39	00:01:43	home page and while that definitely may
00:01:41	00:01:45	be true it's so really important that
00:01:43	00:01:47	you start focusing on the home page
00:01:45	00:01:49	especially in 2020 and onwards because
00:01:47	00:01:51	nowadays people are thinking twice and
00:01:49	00:01:54	even three times and four times before
00:01:51	00:01:55	buying any type of product regardless of
00:01:54	00:01:57	the price some of the things people
00:01:55	00:01:58	nowadays and my own experience have
00:01:57	00:02:00	started to do is that they've started to
00:01:58	00:02:03	kind of go around the website check out
00:02:00	00:02:05	each specific page see how the website
00:02:03	00:02:07	is and if it's trustable because as you
00:02:05	00:02:10	guys know money is becoming a very big
00:02:07	00:02:11	issue in 2020 and people want to
00:02:10	00:02:13	conserve their money they don't want to
00:02:11	00:02:15	waste it because savings are really
00:02:13	00:02:17	Orton at this point so that's why it's
00:02:15	00:02:19	really important for you especially
00:02:17	00:02:21	right now in April 2020 and onwards to
00:02:19	00:02:22	be starting to focus on your home base
00:02:21	00:02:24	so exactly what should you be doing on
00:02:22	00:02:27	the home page the first thing is you
00:02:24	00:02:29	want to have a clear banner image at the
00:02:27	00:02:30	very top of the homepage relating to the
00:02:29	00:02:32	website now to show you guys kind of
00:02:30	00:02:34	some examples I'm gonna get going over a
00:02:32	00:02:36	specific website that I went over in one
00:02:34	00:02:38	of my previous videos already and I kind
00:02:36	00:02:39	of did a case study on this because it's
00:02:38	00:02:41	such a great website but the website is
00:02:39	00:02:43	none other than hamachi or calm now to
00:02:41	00:02:44	get kind of a little bit more insight as
00:02:43	00:02:46	to why I think this is such a great
00:02:44	00:02:48	website go ahead and check out the last
00:02:46	00:02:50	video I uploaded I'll leave the link in
00:02:48	00:02:51	the description below but this website
00:02:50	00:02:54	kind of has everything that I'll be
00:02:51	00:02:55	going over in this video the first thing
00:02:54	00:02:58	I didn't mention was kind of the banner
00:02:55	00:03:00	image so here we see that Hammacher com
00:02:58	00:03:02	has a very very clear banner image and
00:03:00	00:03:04	actually have multiple images but as you
00:03:02	00:03:06	can see this banner images are directly
00:03:04	00:03:08	related to the website now relate this
00:03:06	00:03:10	kind of banner image to another big
00:03:08	00:03:12	dropshipping store which is a general
00:03:10	00:03:13	store hi go shop comm and you can
00:03:12	00:03:16	clearly see that their banner image is
00:03:13	00:03:18	just a present box really very very
00:03:16	00:03:20	general nothing too specific a lot of
00:03:18	00:03:22	people that I see forget to do this and
00:03:20	00:03:24	they just focus on having all of the
00:03:22	00:03:26	products on the homepage while that is
00:03:24	00:03:28	definitely important to do it's simply
00:03:26	00:03:30	not enough because in 2020 and onwards
00:03:28	00:03:32	you need to be finding wishes 10 out of
00:03:30	00:03:34	the crowd you need to kind of establish
00:03:32	00:03:36	your store as a real store and not just
00:03:34	00:03:38	some other drop shipper and establishing
00:03:36	00:03:39	this kind of comes directly from the
00:03:38	00:03:41	homepage as well so as I mentioned have
00:03:39	00:03:42	a clear image at the very top relating
00:03:41	00:03:44	to the website if it's a general store
00:03:42	00:03:47	kind of have a general banner image like
00:03:44	00:03:48	hey go shop does here where it's nothing
00:03:47	00:03:50	very specific it's just a general
00:03:48	00:03:52	present box on the other hand if you
00:03:50	00:03:54	have kind of like a niche store you can
00:03:52	00:03:56	do a high quality niche related image
00:03:54	00:03:58	related to your specific niche again for
00:03:56	00:03:59	instance if you were in the biking niche
00:03:58	00:04:01	or you're in the fitness niche you can
00:03:59	00:04:03	have somebody biking in the banner image
00:04:01	00:04:05	or you can have somebody lifting weights
00:04:03	00:04:07	in the fitness niche and these kind of
00:04:05	00:04:08	banner images kind of just lay those
00:04:07	00:04:10	straight general foundation of your
00:04:08	00:04:12	entire website because right when
00:04:10	00:04:13	somebody lands on the homepage that is
00:04:12	00:04:15	the first thing they see and if they can
00:04:13	00:04:17	kind of see a specific image which kind
00:04:15	00:04:19	of tells them a little bit of a story
00:04:17	00:04:20	about your store without any words
00:04:19	00:04:22	they're more likely to trust your
00:04:20	00:04:24	website from the get-go but again kind
00:04:22	00:04:26	of to recap about the general stores you
00:04:24	00:04:27	can have a nature related image or you
00:04:26	00:04:29	can have kind of a plain textured in
00:04:27	00:04:31	like hey go shop but in addition to that
00:04:29	00:04:33	you want to have another specific column
00:04:31	00:04:35	on your general store or your niche
00:04:33	00:04:37	store at the very end and this is called
00:04:35	00:04:38	the testimonials column now Hamas or
00:04:37	00:04:40	calm doesn't actually have the
00:04:38	00:04:43	testimonials column but rather they have
00:04:40	00:04:45	these specific three guarantee trust
00:04:43	00:04:47	badges and this kind of does the job of
00:04:45	00:04:48	the testimonial so they don't really
00:04:47	00:04:51	need testimonials we go on to another
00:04:48	00:04:52	big general store that was sort of a
00:04:51	00:04:53	dropship
00:04:52	00:04:55	but now is a real brand which is inspire
00:04:53	00:04:57	uplift here as you can see again they
00:04:55	00:04:58	don't really have testimonials but they
00:04:57	00:05:01	have trespassers which replace that
00:04:58	00:05:02	testimonial section so what I'm kind of
00:05:01	00:05:04	trying to say is if you don't want to
00:05:02	00:05:06	put testimonials you can rather have
00:05:04	00:05:08	trust badges at the very end but you
00:05:06	00:05:10	should have one or the other when it
00:05:08	00:05:11	comes to specifically the testimonials
00:05:10	00:05:13	you can have just three simple reviews
00:05:11	00:05:15	referring to your store's customer
00:05:13	00:05:18	service and I'd like to kind of get
00:05:15	00:05:20	these reviews from specific products
00:05:18	00:05:21	since I personally use loops to import
00:05:20	00:05:23	reviews from Aliexpress a lot of the
00:05:21	00:05:25	reviews from Alex Chris kind of toked
00:05:23	00:05:27	about the customer service or the seller
00:05:25	00:05:29	and I kind of like to paraphrase it and
00:05:27	00:05:31	include it on my homepage within this
00:05:29	00:05:33	section but if I don't really want to
00:05:31	00:05:35	use the testimonials section I'll rather
00:05:33	00:05:37	have trust value section just like Hamas
00:05:35	00:05:40	or comm does here or inspire uplift and
00:05:37	00:05:42	these do a perfect replacement for the
00:05:40	00:05:44	testimonial section but in 2020 and
00:05:42	00:05:46	onwards is important to have one or the
00:05:44	00:05:47	other but now that we've kind of gone
00:05:46	00:05:50	over the homepage let's move on now to
00:05:47	00:05:52	the product page because product page is
00:05:50	00:05:54	one of the most important things you can
00:05:52	00:05:56	kind of optimize and change to improve
00:05:54	00:05:57	your conversion rates and by the way all
00:05:56	00:05:59	of the things that I'm mentioning here I
00:05:57	00:06:01	have personally done on my own store and
00:05:59	00:06:02	I have found that they helped increase
00:06:01	00:06:04	the conversion rates which is why I'm
00:06:02	00:06:06	recommending them here but for the
00:06:04	00:06:08	product page specifically nowadays I'm
00:06:06	00:06:10	recommending that you have a stok
00:06:08	00:06:12	availability icon on the product page
00:06:10	00:06:15	directly nowadays I'm getting a lot of
00:06:12	00:06:16	direct emails from customers who are
00:06:15	00:06:18	kind of confused as to whether I have
00:06:16	00:06:20	the product in stok or not because of
00:06:18	00:06:21	what's going on in the world maybe they
00:06:20	00:06:23	have already experienced shopping on
00:06:21	00:06:24	another website where they purchased
00:06:23	00:06:26	something thinking it was already in
00:06:24	00:06:28	stok and later they found out that it
00:06:26	00:06:29	was not in stok and this is kind of
00:06:28	00:06:31	happening more and more often because
00:06:29	00:06:33	again of what's going on in the world
00:06:31	00:06:35	and the specific condition which I
00:06:33	00:06:37	cannot name because of the YouTube
00:06:35	00:06:39	algorithm but having the in stok
00:06:37	00:06:41	availability icon is very very simple
00:06:39	00:06:43	you can kind of have it custom coded in
00:06:41	00:06:45	simply speak with Shopify support and
00:06:43	00:06:47	have have it installed on your website
00:06:45	00:06:48	but how matter again does a very good
00:06:47	00:06:50	job of that as you can see this is
00:06:48	00:06:52	exactly what I mean when I say have that
00:06:50	00:06:54	in stok availability I can't on the
00:06:52	00:06:55	product page here they say they're
00:06:54	00:06:59	currently taking orders what is expected
00:06:55	00:07:01	ship date is seven nine twenty twenty so
00:06:59	00:07:03	this kind of lays the foundation of when
00:07:01	00:07:06	the product is going to ship it reduces
00:07:03	00:07:07	this chargebacks tremendously and it
00:07:06	00:07:09	actually makes people want to buy from
00:07:07	00:07:11	you and trust you because number one
00:07:09	00:07:13	you're very straight forward and number
00:07:11	00:07:14	two they know exactly when their product
00:07:13	00:07:16	is going to ship so there's no kind of
00:07:14	00:07:18	surprises and if you kind of look at
00:07:16	00:07:20	some of the other products you can see
00:07:18	00:07:22	that matter comm actually does this
00:07:20	00:07:25	early on every single product page and
00:07:22	00:07:27	again super important to do in 2020 and
00:07:25	00:07:29	onwards so I would directly speak with
00:07:27	00:07:30	Shopify support and have this custom
00:07:29	00:07:32	coded in but in addition to that you
00:07:30	00:07:34	want to have some guaranteed first
00:07:32	00:07:35	badges on your product pages as well
00:07:34	00:07:37	and I'm not toking about those
00:07:35	00:07:39	traditional product trust badges where
00:07:37	00:07:41	it says guaranteed to save checkout and
00:07:39	00:07:42	it looks really really ugly you don't
00:07:41	00:07:44	want to have those instead if we scroll
00:07:42	00:07:46	all the way to the bottom of that to
00:07:44	00:07:48	Cart button we can see that hamaji com
00:07:46	00:07:50	has something a little bit different it
00:07:48	00:07:52	says lifetime guarantee and then it says
00:07:50	00:07:53	our items are guaranteed for their
00:07:52	00:07:56	normal life under standard
00:07:53	00:07:58	non-commercial use so as you can see
00:07:56	00:08:00	this is kind of the new trust badges of
00:07:58	00:08:01	2020 which you should kind of consider
00:08:00	00:08:03	having on your own website as well and
00:08:01	00:08:04	again this is not something you can do
00:08:03	00:08:06	personally you would have to chat with
00:08:04	00:08:08	Shopify support and have them hard code
00:08:06	00:08:09	this in unless you know coding yourself
00:08:08	00:08:12	but that is the new kind of trust match
00:08:09	00:08:13	to have below your Add to Cart button in
00:08:12	00:08:15	addition to that you want to kind of
00:08:13	00:08:17	have the same consistent color scheme on
00:08:15	00:08:19	your entire product page now if you
00:08:17	00:08:20	start at the top and go all the way to
00:08:19	00:08:23	the bottom we can see that the master
00:08:20	00:08:25	com is filled with green from the top to
00:08:23	00:08:27	the announcement bar to the logos to
00:08:25	00:08:28	even their review stars everything is
00:08:27	00:08:30	green and if you scroll down we can see
00:08:28	00:08:32	that their specific text is in green
00:08:30	00:08:34	there add to cart button is in green and
00:08:32	00:08:36	basically they're stiking to this green
00:08:34	00:08:38	color scheme throughout their entire
00:08:36	00:08:40	product page a lot of people nowadays
00:08:38	00:08:41	that I see drop shipping kind of failed
00:08:40	00:08:43	to do this where at the top their
00:08:41	00:08:45	announcement bar maybe black their
00:08:43	00:08:47	review starts maybe yellow their sale
00:08:45	00:08:50	price maybe red and then that cart
00:08:47	00:08:52	button maybe black again so that is not
00:08:50	00:08:52	really trustworthy anymore that is just
00:08:52	00:08:53	screaming
00:08:52	00:08:55	scam to
00:08:53	00:08:57	the customer so you want to kind of
00:08:55	00:08:59	avoid doing that in 2020 and onwards
00:08:57	00:09:01	because the big stores that are not
00:08:59	00:09:03	scamming people they do exactly this and
00:09:01	00:09:05	more and more customers are kind of
00:09:03	00:09:07	becoming accustomed to this style of the
00:09:05	00:09:09	color scheme which is why it is working
00:09:07	00:09:10	so well right now so again throughout
00:09:09	00:09:12	your product page make sure you choose
00:09:10	00:09:14	one's color scheme and stik to it but
00:09:12	00:09:16	finally I want to end the product page
00:09:14	00:09:18	section with the headings now when I
00:09:16	00:09:19	refer to headings I'm toking about the
00:09:18	00:09:21	specific headings which say product
00:09:19	00:09:23	description or the reviews now if you go
00:09:21	00:09:26	on high go shop comm I can show you
00:09:23	00:09:28	exactly on a product page of what I mean
00:09:26	00:09:29	when I say the specific heading so when
00:09:28	00:09:31	I say headings I'm toking about the
00:09:29	00:09:33	specific headings which kind of are at
00:09:31	00:09:35	the very top of the specific section so
00:09:33	00:09:37	for a description high go shop doesn't
00:09:35	00:09:39	have anything but if we go down we can
00:09:37	00:09:41	see that it says reviews right over here
00:09:39	00:09:43	which is considered a heading on have
00:09:41	00:09:45	mature calm you can go scroll down and
00:09:43	00:09:47	we can see that instead of the normal
00:09:45	00:09:49	headings which usually a lot of Shopify
00:09:47	00:09:50	stores have in this case it would have
00:09:49	00:09:53	been product description if it was a
00:09:50	00:09:55	Shopify store here hamachi um changed it
00:09:53	00:09:57	to product story now you may be thinking
00:09:55	00:09:59	wow this is such a small change I'm sure
00:09:57	00:10:00	this is not gonna make a big difference
00:09:59	00:10:03	if you think that unfortunately you'll
00:10:00	00:10:04	be wrong because this makes a very very
00:10:03	00:10:06	big difference in conversion rates in
00:10:04	00:10:08	fact it can increase or decrease your
00:10:06	00:10:10	conversion rates by up to a half percent
00:10:08	00:10:12	in addition to that just changing the
00:10:10	00:10:14	heading for the specific section on your
00:10:12	00:10:16	product page really makes you stand out
00:10:14	00:10:18	because when I saw a product story
00:10:16	00:10:19	instead of product description I was
00:10:18	00:10:22	more inclined to read that description
00:10:19	00:10:23	as a story and more compelled to
00:10:22	00:10:25	actually click the Add to Cart button
00:10:23	00:10:27	compared to if it was just the
00:10:25	00:10:29	traditional product description heading
00:10:27	00:10:30	which would not be really compelling
00:10:29	00:10:32	enough now in addition to that how
00:10:30	00:10:33	matter didn't change the customer
00:10:32	00:10:35	reviews heading but you should be
00:10:33	00:10:37	considering changing that you can change
00:10:35	00:10:39	that to maybe customer feedback or just
00:10:37	00:10:41	something different which can help you
00:10:39	00:10:43	stand out from the regular drop shippers
00:10:41	00:10:44	or the regular stores out there and
00:10:43	00:10:46	again these things may seem very very
00:10:44	00:10:48	small but they impact your store and
00:10:46	00:10:49	your conversion rate tremendously so
00:10:48	00:10:52	that's exactly what you should be doing
00:10:49	00:10:54	for the product pages now let's move on
00:10:52	00:10:56	to the next section which is the cart
00:10:54	00:10:58	page with the cart page there's not much
00:10:56	00:11:00	changes I have to recommend but the one
00:10:58	00:11:02	specific change which I do recommend is
00:11:00	00:11:04	that now on the cart page in 2028
00:11:02	00:11:06	onwards I recommend you have to check
00:11:04	00:11:07	out buttons instead of one now if you're
00:11:06	00:11:09	going to match
00:11:07	00:11:11	calm and if we go to the cart page
00:11:09	00:11:13	directly we can see that this specific
00:11:11	00:11:15	website did that really really well as
00:11:13	00:11:16	you can see on the top there's the
00:11:15	00:11:18	checkout button and on the bottom
00:11:16	00:11:21	there's a checkout button as well so the
00:11:18	00:11:23	reason behind this is simply that having
00:11:21	00:11:24	to checkout button especially on a
00:11:23	00:11:26	mobile device if you prevents the
00:11:24	00:11:28	customer from having to scroll all the
00:11:26	00:11:29	way down just to find the checkout
00:11:28	00:11:31	button even though that's a very small
00:11:29	00:11:33	thing it can really impact your
00:11:31	00:11:35	conversion rate and make it lower so
00:11:33	00:11:37	having a checkout button at the top
00:11:35	00:11:38	takes away the scrolling and it takes
00:11:37	00:11:40	away the word can that your potential
00:11:38	00:11:42	customers have to do and again you may
00:11:40	00:11:44	be just putting your hand on your head
00:11:42	00:11:45	and thinking really yes it really
00:11:44	00:11:47	impacts your conversion rates
00:11:45	00:11:48	tremendously and just one thing you want
00:11:47	00:11:50	to keep in mind the less you make a
00:11:48	00:11:52	customer work the more likely they are
00:11:50	00:11:54	to buy from you and the more likely they
00:11:52	00:11:56	are to continue buying from you over and
00:11:54	00:11:58	over again so having a checkout button
00:11:56	00:12:00	at the top really worked and again if
00:11:58	00:12:02	you notike the color scheme hamachi com
00:12:00	00:12:04	again keeps it very very consistent
00:12:02	00:12:06	there's green all the way throughout
00:12:04	00:12:08	this specific card page as well but now
00:12:06	00:12:10	along with the card page I want to end
00:12:08	00:12:12	it with the color scheme again I have
00:12:10	00:12:14	mentioned this earlier already but in
00:12:12	00:12:16	2020 and onwards the easiest way to be
00:12:14	00:12:17	increasing your conversion rates and
00:12:16	00:12:20	standing out of the crowd from other
00:12:17	00:12:22	potential drop shippers is just using
00:12:20	00:12:24	same colors throughout all of the pages
00:12:22	00:12:26	now if we go ahead and go one more step
00:12:24	00:12:28	to the checkout page we can see that
00:12:26	00:12:30	mattre com still continues to do this
00:12:28	00:12:32	and they just scream green from every
00:12:30	00:12:34	single page out there so as you can see
00:12:32	00:12:36	the specific text right here is also in
00:12:34	00:12:38	green the buttons are in green those
00:12:36	00:12:40	estimated total prices in green so again
00:12:38	00:12:42	a very very consistent color scheme and
00:12:40	00:12:44	they maintain it very well throughout
00:12:42	00:12:46	the website which is why they have such
00:12:44	00:12:48	a good conversion rate and which is why
00:12:46	00:12:50	they're so profitable but these were the
00:12:48	00:12:51	specific things I could actually try
00:12:50	00:12:53	doing on your own website to increase
00:12:51	00:12:55	your conversion rates in 2020 and
00:12:53	00:12:58	onwards if you found any type of value
00:12:55	00:12:59	in this video smash that like button and
00:12:58	00:13:02	smash the subscribe button and I'll see
00:12:59	00:13:02	you guys next time