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How to Install Pinterest Tag with Google Tag Manager

Published on: December 7 2022 by Paid Media Pros

Are you looking to install Pinterest Tag with Google Tag Manager? Well, you're in luck! In this article, we'll show you how to do just that in a few simple steps.

Step 1: Create a Pinterest Tag

Before you can install your Pinterest Tag with Google Tag Manager, you first need to create a Pinterest Tag. This can be done by following these steps:

1. Log in to your Pinterest Ads account.

2. Click on the Ads dropdown menu and select “Conversion tracking”.

3. Click on the “Create a new tag” button.

4. Choose the type of conversion you want to track.

5. Name your tag and select the website associated with it.

6. Click on the “Save Tag” button.

Step 2: Add Pinterest Tag to Google Tag Manager

Once you have created your Pinterest Tag, you can now add it to Google Tag Manager. Here's how:

1. Log in to your Google Tag Manager account.

2. Click on “Tags” and select “New”.

3. Choose the “Pinterest Tag” option.

4. Paste your Pinterest Tag ID in the “Tag ID” field.

5. Under “Triggering”, select the appropriate trigger for your tag.

6. Click on the “Save” button.

Step 3: Test Your Pinterest Tag

To ensure that your Pinterest Tag is working properly, you should test it. Here's how:

1. Log in to your Pinterest Ads account.

2. Click on the Ads dropdown menu and select “Conversion tracking”.

3. Select the tag you want to test.

4. Click on the “Test” button.

5. Follow the instructions provided to test your tag.

Installing Pinterest Tag with Google Tag Manager is a simple process that can be done in just a few steps. By following the steps outlined in this article, you can easily track your Pinterest conversions and optimize your ad campaigns. So what are you waiting for? Start installing your Pinterest Tag today!

How to Install Pinterest Tag with Google Tag Manager

Before setting up your Pinterest ad campaign, the first thing you should do is make sure that your Pinterest pixel or tag is loaded on your website. This allows you to track visitors for audiences and record conversion actions to prove the worth of your campaigns. In this article, we will show you the easiest way to get the Pinterest pixel on your website and which conversion actions you can start recording within Pinterest ads.

Setting up the Pinterest Tag:

1. Click on Ads and then go to Conversions in your Pinterest ads account.

2. Choose a specific partner integration and select Google Tag Manager.

3. Configure your base code with the specific tag ID for your account.

4. Add a trigger to your tag to tell Google Tag Manager when to fire this specific Pinterest tag.

Testing Your Tag:

1. Use the Pinterest Tag Helper Chrome extension to confirm if the tag is working on your website.

2. Test your tag by launching your website in a new browser and performing specific actions.

3. Use the event history within your Pinterest tag to see when specific events are firing.

Adding Conversion Actions:

1. Duplicate your Pinterest tag and configure it for the specific conversion action you want to record.

2. Choose the event to fire, such as a page visit or video view.

3. Create a trigger for the specific conversion action, such as when someone lands on a page with a specific URL.

4. Use the event history within your Pinterest tag to see when specific conversion actions are firing.

Setting up your Pinterest tag and recording conversion actions is crucial for measuring the success of your ad campaigns. By following these steps and using Google Tag Manager, you can easily track visitors and record conversion actions on your website. Don't forget to test your tag and conversion actions to ensure they are working properly.

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