How To Install Your Facebook Pixel 2019

Installing your Facebook Pixel is essential for anyone who wants to run successful Facebook ads. The Pixel is a powerful tool that allows you to track website traffic, conversions, and audience behavior. In this article, we will guide you through the process of installing your Facebook Pixel in 2019.

Step 1: Create Your Facebook Pixel

To create your Facebook Pixel, follow these steps:

1. Go to your Facebook Ads Manager

2. Click on the Pixels tab in the Events Manager

3. Click on the Create a Pixel button

4. Name your Pixel and click Create

Step 2: Add Your Facebook Pixel to Your Website

Once you've created your Pixel, you need to add it to your website. There are two ways to do this:

1. Add the Pixel code to your website's header

2. Use a third-party plugin or tag manager

Step 3: Test Your Facebook Pixel

Before you start running ads, it's essential to test your Pixel to ensure that it's working correctly. Here's how to test your Pixel:

1. Go to your website

2. Open your Facebook Pixel Helper (a free Chrome extension)

3. Check that your Pixel is firing correctly

Step 4: Use Your Facebook Pixel

Now that your Pixel is installed and tested, you can start using it to track conversions, optimize your ads, and build custom audiences. Here are some ways to use your Pixel:

1. Track website conversions (such as sales, leads, or sign-ups)

2. Create custom audiences based on website visitors

3. Optimize your ads for conversions or events (such as add to cart or purchase)

Installing your Facebook Pixel is an essential step for anyone who wants to run successful Facebook ads. By following the steps outlined in this article, you can install, test, and use your Pixel to track website traffic, conversions, and audience behavior. With the right strategy and tools, you can use your Pixel to optimize your ads and grow your business on Facebook.