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how to link merchant center to google ads

Published on: August 5 2023 by pipiads

Hey guys, this is Divin from Neptune Design. Today, I'm going to show you how to link your Google Merchant Center account to your Google Ads account. Alright, so some of you might have encountered a problem when trying to start a Google Shopping ads campaign. Let me give you an example of the problem. You go to campaigns, start a new campaign, choose your specific goal. Let's say website traffic. Instead of selecting search, display, or video ads, you would choose shopping ads. But then, you encounter this issue that says no linked accounts. To resolve this, you need both a Google Merchant Center account and a Google Ads account.

I'll provide the links for both accounts in the description below. If you need assistance with the setup, you can reach out to Neptune Design or Co Desiree, and we'll be happy to help you out. Alright, let's get started. I'm going to navigate from shopping to Google's Merchant Center or my Google Merchant Center account.

As you can see, my Google Merchant Center account is already set up. Now, I'll click on the three dots and select account linking. From there, it will ask me to link my other Google Ads account. I have multiple Google Ads accounts, but I want to link the specific one I'm talking to you from. So, I'll click on link account and provide my Google Ads customer ID, which is just a number located in the top right corner of the Google Ads menu. I'll copy and paste that number and send the link request.

Now, I'll go into my Google Ads account. It usually takes a while, so I'll refresh or log in again to ensure I receive the link request. Alright, I'm back in, and as you can see, I have one account link request pending, which is exactly what I want. I'll click on view more, verify the details for Neptune Design, and then approve the request.

And that's it! That's how you link your Google Ads account with your Google Merchant Center account. Thank you very much for watching. If you liked this video, please like and subscribe. Don't forget to support us on the links below. Thank you for your time, and have a great day!

Google Shopping Ads Tutorial 2021 (Step By Step For Beginners)

Hey guys, my name is Daryl and today in this video I'm going to show you step by step on how to set up the Google Merchant Center so you can display Google Shopping ads for your ecommerce or dropshipping website. The Google Merchant Center allows you to list your products from your ecommerce website on Google so people can see the picture, the price, the shipping, and also reviews about your products. This can lead to a lot more sales and you can also list as many products as you want. This is much better than the alternative Google AdWords because here people can't see the product, they can't see the price, they don't know all the details, and it's just a very poor way to promote your products. But with Google Shopping ads, people can see the product and the price, and a very clear image of the products.

Google Display Shopping ads are one of the most powerful ways on how to get more sales and traffic to your ecommerce or dropshipping website. So in this video, I'm gonna show you step by step on how to do it. Are you ready? Let's go!

Okay, so we're gonna set all this up in three simple steps:

1. Create a Google Merchant account (it's free!)

2. Configure the settings and upload your products onto Google

3. Create the ad so people can visually see your products

Now, before I go on any further, I have a video on how to make an ecommerce website with the number one best ecommerce theme for WordPress called Flat Sum. If you're interested in that video, I'll leave the link in the description below. It's an amazing WordPress theme, super clean, and I think that people will be a little bit more encouraged to buy your products with this theme.

So, the first thing that we'll do is go to the Google Merchant Center and click on Get Started to create an account. If you don't already have a Gmail account, you'll have to make a new one. Once you make a Gmail account and go through the verification process, it'll take you to the page where you can create your Google Merchant account.

Next, we need to configure the settings and connect our website with Google Merchant Center. This will make it easier for Google to find our products. So, go ahead and provide your website URL and save it.

To verify and claim your website, we'll need to add a meta tag to your WordPress website. This is a simple process that can be done through the theme editor. Just copy and paste the meta tag between the head tags and update your profile. Once done, go back to the Google Merchant Center and click on Verify URL.

Now that our website is verified and claimed, we can move on to setting up shipping and tax information. This is optional, but I'll run you through it just in case you want to set it up. Click on Set up shipping and add your shipping details, such as the service area, currency, delivery time, handling time, and transit time. You can also set up holiday shipping cut-off dates and shipping rates.

Once you've set up your shipping information, you're all set! Your products will now be displayed on Google through Google Shopping ads. This is a great way to attract more sales and traffic to your ecommerce or dropshipping website.

In conclusion, setting up the Google Merchant Center is essential for anyone looking to promote their products effectively. By following the steps outlined in this article, you'll be able to display Google Shopping ads and reach a wider audience. So, don't wait any longer and start setting up your Google Merchant account today!

How to Link Google Merchant Center to Google Ads

Want to link your Google Merchant Center account to Google Ads? I'm going to show you exactly how to do that in this video. Let's go!

Okay guys, I'm going to show you now how to connect your Google Merchant Center account to your Google Ads account. So, we're in Google Merchant Center right now and this is an account that's got some problems, but we're going to connect it anyway to Google Ads.

First, go up to settings and go to linked accounts. This screen will pop up, and the first one is Google Ads at the top. So, here we want to go down and make sure we click link account.

We're going to need the Google Ads custom ID. So, I have my Google Ads account open over here for that same business. I'm going to grab the ID, which is this number in the top corner. Every single account has an ID, and every Google Ads account has an ID. I'm going to copy that and paste it in. Send the link request. Boom, that's done.

Now, we need to go back to Google Ads and confirm that request. I'm just going to refresh it. It's going to load up my Google Ads account once again. Come on, baby! We're getting impatient now.

I can go to Tools and Settings again. Here we go! Oh, it actually might have come through here. So, here we've got a link. We've got to click that, and it's going to pull up all the product links.

So, you're going to have this one here. This is the same one, Key Surface. That's the one I sent before. If you want to access this another way rather than through the notifications, you go to Tools and Settings, then linked accounts. It's going to come to a page where you can then select. Let's do it right now.

So, we've got two accounts over here. It's going to show all the other platforms that you can link. We're going to go down to Google Merchant Center, click details, and here it is again. Few details. Yep, that's the one we want. I sent that myself. Approve, then boom! It's now linked.

You can go back here to Motor Senater, refresh, and it will confirm. Fantastic! It is now active. Awesome!

So, that's how you link your Google Merchant Center account to your Google Ads account. I hope that helps. Thanks for watching!

Okay, that's everything. That's how you link your Google Merchant Center account with Google Ads. If you have any questions, please leave them in the comments below. I'll answer them as soon as I can.

Otherwise, if you did find this helpful and you did get to link your Google Merchant Center account with Google Ads, please give it a thumbs up. That tells YouTube that I'm providing you guys with good content. Please do that for us.

Check out our other videos if you want to learn how to grow your ecommerce store. Otherwise, thanks so much for watching and I'll see you in the next video. Music.

How to link Google ads to Google merchant centre - Step By Step

Hey guys, today I wanted to show you how to set up Google Merchant Center with Google Ads. If you have a smart shopping or shopping campaign, you need the feed to go from the Merchant Center to Google Ads. So let's get started!

First, make sure you have already set everything up in the Google Merchant Center. Once you're in the Merchant Center, click on the settings cog and go to linked accounts. Then, click on Other Google Ads accounts and link your Google Ads account using the customer ID. Copy and paste the ID, send the link request, and it will be confirmed in Google Ads.

Now, go back to Google Ads and refresh the page to make sure the link goes through. Click on the campaign you want to link with the Merchant Center and view the link request. Approve the request and you've successfully linked your Merchant Center to Google Ads.

Go back to your Merchant Center and refresh the dashboard. Go to the settings cog again and check the linked accounts. You'll see that the link is active.

If you'd like to see me set up a Google feed from a WooCommerce store to Google Merchant Center, let me know in the comments. Don't forget to like, subscribe, and stay tuned for the next video!

Questions? Let me know in the comments below.

Set Up Google Shopping Ads For Shopify | Complete Step By Step Guide

Hello everybody, my name is Corbin from Zoco Marketing. If you have landed on this video, congratulations! If you're watching this video, you are probably either looking at starting an ecommerce store or you have one that you are looking to scale with Google. Today, I wanted this video to be very helpful for everybody out there so they didn't have to watch three or four videos and kind of piece together the puzzle on how to get Google Shopping ads set up. This is going to take you from the very beginning. I'm going to be creating a Google Merchant Center account (step zero) and walk you through every step of the process so that you can set up ads like these.

For those who don't know what Google Shopping ads are, if I look at men's shoes over here, if you look on this right-hand side, notice how there are text ads which are on this left-hand side, but on the right-hand side, we have Google Shopping ads which pull in images from your product feed and are super helpful and can have a high return on ad spend. If you have an ecommerce product, we're going to be starting from step zero on how to do this.

Here is everything that we are going to be covering in this video:

1. Setting up and verifying a Google Merchant Center account.

2. Connecting our product feed to Merchant Center.

3. Connecting our Merchant Center to our Google Ads account.

4. Setting up our first shopping ads campaign.

So, if you're following along in this video and you don't even have a Merchant Center account set up, no worries! I'm going to walk you through the entire process and by the end of it, you will have a shopping campaign ready to go, ready to set live, and ready to start seeing some results.

Let's jump right in. Now that we kind of know what we're going to be covering, I'm going to be going right over here to Google Merchant Center and I'm going to hit create account. Some things I'm going to have to blur out here just for personal information, but you guys kind of get the idea. We're going to go through and create this. I'm going to show you everything that you need to know. It's taking me to set up Merchant Center, so we're going to hit get started here.

And here we are inside of Google Merchant Center. For those who are wondering, you do need to make a Google Merchant Center in order to start running Google Shopping ads. There is no way around it, and you'll want to create one anyway. It just makes things a lot easier and puts everything in one place.

So, we're going to name our business. We're calling this Zoco Apparel. Business country, I am in the United States. That's time zone: Mountain Standard Time. So, obviously, add the country that you're in and the time zone that you're in. And then next, it's going to ask you a few questions. For 90% of you, On my site is going to be the option you're going to want to go for. I've never used Google Commission or this third-party thing. I always just use On my site. And then if you have a local store, which I don't have a local store, you can check it there.

And as you can see, you can come back and change these settings anytime. So, if you're unsure, I would just go with the top option. And it does have little drop-downs or question marks here on what that means. And then tools you use, if you're seeing this video, you're probably on Shopify, so you're going to want to click there. And if you want to sign up to get emails about Google Merchant Center, I don't think it's a bad idea. I like to actually see the tips and tricks. I like to stay on top of what's new and what's going on. And I do want invitations to new test features because, same thing, I like to kind of always be innovating, I guess, so to speak.

Once we've collected all those and done all the check boxes and everything, we're going to hit create account. So, you have two different options from here. Alright, so from here, you have two different options. You can go to Shopify or you can continue to Merchant Center. And that's what I'm going to be doing, continuing to Merchant Center.

Now, there are a lot of different ways to create your product feed. The way that I'm showing you is the best way that I have done that I've seen and all the different options that I've explored. So, we're going to be going straight to Google Merchant Center.

And now we are asked a couple of other questions. The first is for your tax information, your shipping information. These are both optional for now, but once you actually start selling stuff on your store, you're going to need to set this up. So, for our website though, we do need to provide that. So, we're going to go to https://www.zocoapparel.com and we are going to save.

And now it is going to ask to verify our store. You can try with Google Analytics if you already have Google Analytics on your account or Google Tag Manager. The tried and true way that I always do is through my server. This may sound complicated, but it's not. I'm going to walk you through exactly how to do it.

What we do is we go over here to this code or to click on this button Add an HTML tag. As you can see, this is asking you...oops, we're going to just click that instead of trying to copy it there. We're going to copy this tag and it's going to go in the head section right before the body tag in our website. And I'm going to show you exactly where to place this inside of Shopify, so don't worry.

So, we're going to go back over to Shopify. We are going to go to Themes. I'm going to come over here to Actions and we're going to hit Edit code. And like I said, don't worry if you haven't edited code before. This really isn't editing code. It's copying and pasting something inside of your web browser or inside of your Shopify store.

And then the next thing is we're going to go to here, this theme.liquid. So, click on theme.liquid. You're going to locate the head tag, which is right here. So, you see that first head tag. You're going to scroll down until you see the second head tag. So, you're going to scroll, scroll, scroll...scroll, scroll, scroll...and actually, you probably want to do a command find. But here's the second head tag right there.

But an easier way to do this is if you do command find or control find if you're on a Mac or a Windows, do head backslash and you'll see there is our what's called our closing head tag. So, we're going to come right in this area. We're going to go right before this closing head tag. We're going to hit enter and we're going to hit paste right there. And that's everything that you have to do. Then save your site.

And then we go back over to Google Merchant Center. And this typically takes a second for Google to crawl that website and to verify it. We can try and verify it. We'll see what it says, but we might have to give it a second. So, we're going to hit verify now here. And it was verified. So, that was real-time. I didn't make any cuts there or anything. If it doesn't work for whatever reason the first time, I would wait a few minutes, maximum about 10 minutes. If not, then try and verify it again and go from there.

So, now we are going to claim this URL. I'm going to claim the URL. And there is that. And we have now completed the first step. So, if we go back to our agenda here, we have now set up and verified our Google Merchant Center.

Now, the next thing that we need to do is connect our product feed to Google Merchant Center. And as I mentioned, there are a couple of different ways to do that, but I'm going to show you the best way that I've found.

And where did that just take us? That just...so we're going to go back here. Awesome. Why is it giving us...we just verified that. I don't know why it's being funny. Verified about your business. Okay, so I'm going to go through and add this stuff real quick. So, this is kind of personal information, so I'm going to cut it real quick. But I'm going to add my business address, I'm going to add a phone number, and I'm going to add customer service contact information. So, I'm going to go through, fill this out real quick, and then we'll cut back.

Okay, and now we're back. All I did was fill out the information, then I hit continue. It brought me back to this menu right here. And now, as you can see, I'm not getting that red-looking bar and we have Let's get you set up on the free

Google Shopping Course Mega Video

Music: The Ultimate Sales Generating Machine for Your Ecommerce Store

Welcome to the free Google Shopping course by Key Commerce. In this course, you will learn how to set up, optimize, and scale your Google Shopping campaigns for maximum profits. We will guide you step-by-step, turning Google Shopping into a sales generating machine for your ecommerce store.

Results Achieved:

Here are some results we have achieved using the exact strategies you will learn in this course:

- Store 1: We set up and optimized their Google Shopping campaign from scratch, growing their sales from zero to $62,000 per month in just seven months. They have generated a total of $230,000 in sales so far.

- Store 2: Using the same strategies, we scaled this store's campaign from zero to $160,000 per month in four months, generating over $300,000 in sales.

- Store 3: We took over an existing Google Shopping campaign and applied our strategies, increasing their sales from $115,000 per month to almost $800,000 per month.

Why Take This Course:

- Easy to follow: Even if you have never touched Google Shopping before, we will show you exactly how to optimize your campaigns through real screen share videos.

- Compliance: Learn how to make your website compliant to avoid suspension.

- Set up: We will guide you through setting up your product feed and Google Merchant Center account the right way.

- Conversion tracking: Learn how to set up conversion tracking to track all your sales.

- Optimization: Discover how to optimize your campaigns to scale them up and increase profits every month.

- Troubleshooting: We have a full section on troubleshooting your Google Shopping campaigns if they are not performing well.


- Templates, checklists, and other downloads to help optimize your campaigns.

- Comment section under each video for any questions you may have.

Why Is This Course Free:

We are a team of ecommerce experts that help stores scale from $20,000 to $500,000 per month. However, we only work with stores that are already generating at least $20,000 per month. We created this free course to help you reach that level as quickly as possible. We have included everything you need to set up and scale your Google Shopping campaigns, with no upsells or hidden strategies.

If you find value in this course, please share it with a friend. We have put a lot of time and energy into making this the best Google Shopping course on the web. Our goal is to help you achieve $20,000, $50,000, or even $100,000 per month in sales from your Google Shopping campaigns. If you need further assistance, we are here to help. Start learning today and turn Google Shopping into your ultimate sales generating machine.

How To Connect Google Ads With Analytics And Merchant Center (Google Ads For Ecommerce)

Let's take a look at how to integrate our Google Ads account with Google Merchant Center and Google Analytics. This setup is simple but crucial for running ads on your website. Having all the data together and exchanging information is essential. First, go to your Google Ads account homepage and click on Settings. Look for the option to link accounts under the setup section. For Google Analytics, click on Details and select the correct account. Link the accounts and save the changes. Next, connect Google Analytics GA4 by going to Details and selecting the property. Link and import everything. Now, let's connect the Google Merchant Center account. Click on the option and follow the steps to send a request and accept it from the Merchant Center. Once approved, your Google Ads account will be connected to the Merchant Center. Now you have all the data available in Google Analytics. This setup is done, and you don't need to do it again soon. Thank you for watching, and stay tuned for more tutorials on Google Ads for e-commerce. Don't forget to subscribe!

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