How To Make 100K Per Day Using TikTok With Miss Excel (Kat Norton)
Published on: December 9 2022 by MyWifeQuitHerJob Ecommerce Channel
How To Make 100K Per Day Using TikTok With Miss Excel (Kat Norton)
Table of Contents
How To Make 100K Per Day Using TikTok With Miss Excel (Kat Norton)
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00:00:00 | 00:00:05 | I haven't been the whole thing just kind |
00:00:02 | 00:00:07 | of like it's so wild I swear the |
00:00:05 | 00:00:09 | business has just run itself like it's |
00:00:07 | 00:00:11 | been just so easy the whole thing just |
00:00:09 | 00:00:13 | scaled so fast I just like stay in my |
00:00:11 | 00:00:15 | zone of genius and it just keeps like |
00:00:13 | 00:00:17 | growing scale and growing scaling |
00:00:15 | 00:00:19 | welcome to the my wife Critter job |
00:00:17 | 00:00:21 | podcast today I have Kat Norton on the |
00:00:19 | 00:00:24 | show now Kat and I were recently |
00:00:21 | 00:00:26 | featured on Ashley Banfield where we |
00:00:24 | 00:00:28 | shared some tips on how to start an |
00:00:26 | 00:00:30 | online business and Cat goes by the name |
00:00:28 | 00:00:32 | Miss Excel she's got over a million |
00:00:30 | 00:00:34 | followers on tiktok I think she |
00:00:32 | 00:00:36 | probably has more than that now which |
00:00:34 | 00:00:38 | she has leveraged into a software |
00:00:36 | 00:00:41 | training business that is now generating |
00:00:38 | 00:00:43 | up to six figures per day and she's only |
00:00:41 | 00:00:45 | been doing this since June of 2020. and |
00:00:43 | 00:00:47 | with that welcome to show cat how you |
00:00:45 | 00:00:50 | doing today hi thank you so much for |
00:00:47 | 00:00:52 | having me I'm doing great how are you I |
00:00:50 | 00:00:54 | am very good so is that still true do |
00:00:52 | 00:00:57 | you phone everything on the iPhone still |
00:00:54 | 00:00:59 | yes I do so I always have you know the |
00:00:57 | 00:01:01 | latest iPhones and things but I've |
00:00:59 | 00:01:03 | filmed everything on it the video |
00:01:01 | 00:01:05 | quality and the sound quality is |
00:01:03 | 00:01:06 | actually really good right so anyone |
00:01:05 | 00:01:08 | who's listening to this there's actually |
00:01:06 | 00:01:11 | no excuse like you don't need the |
00:01:08 | 00:01:12 | equipment I mean if cat can do it with |
00:01:11 | 00:01:16 | and and blow everything up like this |
00:01:12 | 00:01:21 | with an iPhone then then you can too |
00:01:16 | 00:01:23 | so how did you become Miss Excel oh an |
00:01:21 | 00:01:26 | amazing story so I'll take you back at |
00:01:23 | 00:01:28 | the start of the pandemic I had stopped |
00:01:26 | 00:01:31 | traveling every week for work and found |
00:01:28 | 00:01:35 | myself back in my childhood bedroom |
00:01:31 | 00:01:37 | really just pondering life like what am |
00:01:35 | 00:01:41 | I doing this doesn't really light me up |
00:01:37 | 00:01:44 | and I dove deep into spiritual inner |
00:01:41 | 00:01:46 | work really trying to find my purpose I |
00:01:44 | 00:01:49 | was like what am I actually meant to do |
00:01:46 | 00:01:52 | what really lights me up and through |
00:01:49 | 00:01:55 | meditation and inner work I got myself |
00:01:52 | 00:01:57 | to a place where I was like okay I meant |
00:01:55 | 00:01:58 | to do something really big I just still |
00:01:57 | 00:02:00 | don't know what it is |
00:01:58 | 00:02:02 | and now let's fast forward to June of |
00:02:00 | 00:02:05 | 2020. I'm on the phone with my friend |
00:02:02 | 00:02:07 | Anna and we're going back and forth of |
00:02:05 | 00:02:09 | like ideas of like side hustles and |
00:02:07 | 00:02:12 | things I could start with the Excel |
00:02:09 | 00:02:16 | knowledge and never forget she goes what |
00:02:12 | 00:02:19 | if you put the Excel on tiktok and I |
00:02:16 | 00:02:22 | was like tiktok I'm 27 with him with |
00:02:19 | 00:02:24 | a corporate job I can't make a tiktok |
00:02:22 | 00:02:26 | I like everything of me was like no but |
00:02:24 | 00:02:28 | the second she said it it was almost |
00:02:26 | 00:02:32 | like a lightning bolt hit my head I just |
00:02:28 | 00:02:34 | saw the Excel screen above my head and |
00:02:32 | 00:02:36 | me like dancing and the initial Vision I |
00:02:34 | 00:02:40 | got was to the Tuesday slide that song |
00:02:36 | 00:02:43 | by Drake left foot of life to the left |
00:02:40 | 00:02:46 | and the right function in Excel and like |
00:02:43 | 00:02:49 | matching the music with the Excel tip |
00:02:46 | 00:02:52 | and so we got off the phone and for the |
00:02:49 | 00:02:54 | next like 48 hours I'm glitching out I'm |
00:02:52 | 00:02:56 | like oh what do I do what do I do I |
00:02:54 | 00:02:57 | remember my boyfriend being like are you |
00:02:56 | 00:03:01 | okay over there like I was just |
00:02:57 | 00:03:04 | destructs my brain was like you cannot |
00:03:01 | 00:03:08 | make a tiktok and my gut was like |
00:03:04 | 00:03:10 | make the tiktok and so two days go by |
00:03:08 | 00:03:12 | it was like a Friday afternoon three |
00:03:10 | 00:03:14 | o'clock all my meetings magically clear |
00:03:12 | 00:03:16 | and I'm like you know what I'm just |
00:03:14 | 00:03:18 | gonna give this a shot a dry run I'm not |
00:03:16 | 00:03:21 | doing hair makeup I'm just gonna see if |
00:03:18 | 00:03:23 | I can get a screen over my head because |
00:03:21 | 00:03:25 | I also had no video editing backgrounds |
00:03:23 | 00:03:28 | so I watched like a 40 minute YouTube |
00:03:25 | 00:03:30 | video on Wii video which I still use as |
00:03:28 | 00:03:32 | my video editing platform I remember |
00:03:30 | 00:03:34 | Googling what is the easiest video |
00:03:32 | 00:03:35 | editor and that came up on my search at |
00:03:34 | 00:03:39 | the time |
00:03:35 | 00:03:42 | and I did a test run and I got the |
00:03:39 | 00:03:44 | screen over my head and was like oh this |
00:03:42 | 00:03:46 | actually looks pretty cool so I quick |
00:03:44 | 00:03:49 | did my hair makeup and I filmed about 10 |
00:03:46 | 00:03:52 | videos and I started posting one per day |
00:03:49 | 00:03:55 | on tiktok and by the fourth video it |
00:03:52 | 00:03:57 | hits a hundred thousand views and starts |
00:03:55 | 00:03:59 | getting pushed all these people I know |
00:03:57 | 00:04:02 | now mind you I did not tell anybody |
00:03:59 | 00:04:04 | besides my boyfriend and my mother that |
00:04:02 | 00:04:07 | I had made said tiktok so |
00:04:04 | 00:04:11 | this boy it starts getting pushed to |
00:04:07 | 00:04:14 | some co-workers I'm like oh my gosh and |
00:04:11 | 00:04:17 | then by the sixth video the CEO of an |
00:04:14 | 00:04:20 | I.T company reaches out and is like hey |
00:04:17 | 00:04:22 | I really love your teaching style I'm |
00:04:20 | 00:04:24 | looking to create G Suite training |
00:04:22 | 00:04:26 | videos for students parents and teachers |
00:04:24 | 00:04:27 | because this is when all the schools |
00:04:26 | 00:04:30 | were starting to go digital you know |
00:04:27 | 00:04:32 | clearly I'm a Microsoft gal but I was |
00:04:30 | 00:04:35 | like I you know the products are similar |
00:04:32 | 00:04:37 | I can learn them quickly I'm sure so I |
00:04:35 | 00:04:39 | form an LLC get a green screen a ring |
00:04:37 | 00:04:41 | light and next thing you know after my |
00:04:39 | 00:04:43 | day job every day I'm whipping out |
00:04:41 | 00:04:45 | videos and selling them back to this guy |
00:04:43 | 00:04:47 | and still creating the Miss Excel |
00:04:45 | 00:04:49 | context at this point I'm like it's an |
00:04:47 | 00:04:52 | opportunity magnet it's helping people |
00:04:49 | 00:04:54 | so I kind of had a little side hustle |
00:04:52 | 00:04:56 | going within the first week of putting |
00:04:54 | 00:04:58 | myself out there which is so wild |
00:04:56 | 00:04:59 | because like that partikular side hustle |
00:04:58 | 00:05:01 | is something I could have never |
00:04:59 | 00:05:03 | predicted when starting this like I |
00:05:01 | 00:05:05 | didn't go into this looking to make |
00:05:03 | 00:05:07 | money I came into this just looking to |
00:05:05 | 00:05:09 | help people and have a creative outlet |
00:05:07 | 00:05:10 | and just really kind of like meld that |
00:05:09 | 00:05:12 | together because I'm naturally a very |
00:05:10 | 00:05:13 | creative person and throughout my |
00:05:12 | 00:05:15 | corporate career I had nowhere to really |
00:05:13 | 00:05:19 | like plug it in |
00:05:15 | 00:05:21 | so that was like day six and I still |
00:05:19 | 00:05:24 | keep putting out the tiktoks and |
00:05:21 | 00:05:27 | three weeks in I have my first video go |
00:05:24 | 00:05:29 | viral which I remember looking down my |
00:05:27 | 00:05:32 | phone it reached 3.6 million views in |
00:05:29 | 00:05:34 | like a day good luck next thing you know |
00:05:32 | 00:05:36 | next thing you know I got a hundred |
00:05:34 | 00:05:36 | thousand followers on tiktok and I'm |
00:05:36 | 00:05:39 | like |
00:05:36 | 00:05:42 | what do I do I mean if you saw my |
00:05:39 | 00:05:44 | personal Instagram like I did not have a |
00:05:42 | 00:05:46 | lot of followers I wasn't really posting |
00:05:44 | 00:05:49 | I'm not like the influencery type |
00:05:46 | 00:05:52 | quote-unquote and I was like wow you |
00:05:49 | 00:05:54 | know this this grew pretty quick and at |
00:05:52 | 00:05:56 | the same time everything was going on in |
00:05:54 | 00:05:59 | the news about tiktok potentially |
00:05:56 | 00:06:00 | getting banned and then you blast and |
00:05:59 | 00:06:04 | I'm like all right I gotta hedge my risk |
00:06:00 | 00:06:06 | here I make an Instagram so I thought |
00:06:04 | 00:06:08 | people would pull over from the |
00:06:06 | 00:06:10 | Instagram but 2 000 people did that was |
00:06:08 | 00:06:13 | it so I'm like all right I guess I have |
00:06:10 | 00:06:16 | to go viral on Instagram and this was |
00:06:13 | 00:06:17 | right around when reels came out so next |
00:06:16 | 00:06:20 | thing you know I go viral on Instagram |
00:06:17 | 00:06:22 | grew 50 000 people in a week and then |
00:06:20 | 00:06:26 | the whole thing has been just kind of |
00:06:22 | 00:06:28 | scaling and growing since and I sold my |
00:06:26 | 00:06:31 | first course so I didn't have any |
00:06:28 | 00:06:33 | product until now November of 2020 so |
00:06:31 | 00:06:34 | for the first few months I built out the |
00:06:33 | 00:06:36 | following but then I've had probably |
00:06:34 | 00:06:39 | like three four hundred thousand people |
00:06:36 | 00:06:41 | across the platforms and a business |
00:06:39 | 00:06:43 | coach had reached out to me at the same |
00:06:41 | 00:06:44 | time as the morning Brew which the |
00:06:43 | 00:06:46 | morning Brew was looking to potentially |
00:06:44 | 00:06:48 | put me in the morning brew and the |
00:06:46 | 00:06:49 | business coach was like well you're |
00:06:48 | 00:06:51 | gonna be in the morning Brew bus have |
00:06:49 | 00:06:55 | something you sell and I was like oh |
00:06:51 | 00:06:58 | touche touche so I took two weeks off of |
00:06:55 | 00:07:00 | my day job I whipped out the coolest |
00:06:58 | 00:07:02 | most fun Excel course I could think of |
00:07:00 | 00:07:05 | like infused creativity and all these |
00:07:02 | 00:07:07 | things Video Edit every single video |
00:07:05 | 00:07:09 | myself because that's like part of the |
00:07:07 | 00:07:11 | teaching and art form for me |
00:07:09 | 00:07:15 | and I started selling it Black Friday |
00:07:11 | 00:07:18 | 2020 and then by January of 2021 so two |
00:07:15 | 00:07:20 | months later it was bringing in more per |
00:07:18 | 00:07:23 | month than my day job was |
00:07:20 | 00:07:25 | so at that point I was like okay maybe I |
00:07:23 | 00:07:27 | need to reevaluate my priorities here |
00:07:25 | 00:07:29 | because I've just gotten promoted at my |
00:07:27 | 00:07:31 | day job to manager so everyone was |
00:07:29 | 00:07:33 | trying to train me and things I just |
00:07:31 | 00:07:36 | like really didn't feel that invested in |
00:07:33 | 00:07:38 | it anymore and you know I had the |
00:07:36 | 00:07:39 | classic like my parents being like what |
00:07:38 | 00:07:42 | are you gonna do about health insurance |
00:07:39 | 00:07:45 | benefits 401k and I was like I don't |
00:07:42 | 00:07:47 | know but I'm about to take this bet on |
00:07:45 | 00:07:51 | me right now and just go for this thing |
00:07:47 | 00:07:54 | so February 1st was my last day in |
00:07:51 | 00:07:57 | Corporate America and of 2021 and then |
00:07:54 | 00:08:00 | since then the business has grown and |
00:07:57 | 00:08:03 | scaled dramatikally and it has been the |
00:08:00 | 00:08:06 | absolute time of my life |
00:08:03 | 00:08:08 | that's crazy so in just eight months |
00:08:06 | 00:08:10 | you went from nothing to just quitting |
00:08:08 | 00:08:12 | your job and and replacing your many |
00:08:10 | 00:08:15 | times your day job salary income |
00:08:12 | 00:08:17 | okay I had a couple questions and I |
00:08:15 | 00:08:19 | didn't want to interrupt you when you |
00:08:17 | 00:08:21 | went from tiktok to Reels were you |
00:08:19 | 00:08:22 | just posting your tiktoks on your |
00:08:21 | 00:08:24 | reels |
00:08:22 | 00:08:26 | yes but I edit everything off the |
00:08:24 | 00:08:28 | platform so you don't have the |
00:08:26 | 00:08:31 | watermarks that's a key part okay even |
00:08:28 | 00:08:33 | though you can download your tiktoks |
00:08:31 | 00:08:36 | without the watermark using third-party |
00:08:33 | 00:08:38 | services you don't go that route no I do |
00:08:36 | 00:08:40 | completely off the apps and edit them |
00:08:38 | 00:08:41 | with like my own Flair also makes them |
00:08:40 | 00:08:43 | look a little different than the video |
00:08:41 | 00:08:45 | editing that Instagram or tiktok |
00:08:43 | 00:08:47 | comes with so I edit everything |
00:08:45 | 00:08:50 | completely like off the apps and then I |
00:08:47 | 00:08:52 | post them separately what do you do |
00:08:50 | 00:08:54 | about the music because certain music |
00:08:52 | 00:08:58 | only is on real only on tiktok but |
00:08:54 | 00:08:58 | not on reels so usually I'm |
00:08:59 | 00:09:03 | I always recommend for |
00:09:00 | 00:09:03 | start on |
00:09:05 | 00:09:10 | TV you know maybe a 30 second clip to |
00:09:07 | 00:09:11 | choose your 15 seconds from of a whole |
00:09:10 | 00:09:13 | song where Instagram will give you the |
00:09:11 | 00:09:15 | whole song to choose your 15 second clip |
00:09:13 | 00:09:17 | from or whatever you're looking for now |
00:09:15 | 00:09:19 | a bunch of them have like increased |
00:09:17 | 00:09:20 | sizing and things more recently but when |
00:09:19 | 00:09:22 | I was first starting out I needed to |
00:09:20 | 00:09:24 | make sure that that snippet that I chose |
00:09:22 | 00:09:26 | was also available on tiktok so I |
00:09:24 | 00:09:28 | always started on tiktok when I was |
00:09:26 | 00:09:30 | like brainstorming songs and things and |
00:09:28 | 00:09:32 | then usually I was able to find that |
00:09:30 | 00:09:35 | match on Instagram |
00:09:32 | 00:09:37 | so when that first person found you that |
00:09:35 | 00:09:40 | was it the G Suite person |
00:09:37 | 00:09:41 | um did they did you have like a link in |
00:09:40 | 00:09:43 | your bio like were you a business |
00:09:41 | 00:09:45 | account or were you so they just kind of |
00:09:43 | 00:09:48 | Googled you and found you so they found |
00:09:45 | 00:09:49 | me on tiktok and they commented on a |
00:09:48 | 00:09:52 | tiktok because you can't even DM me |
00:09:49 | 00:09:55 | yeah exactly yeah so they commented on a |
00:09:52 | 00:09:57 | tiktok and I was like oh and I like |
00:09:55 | 00:10:00 | added the message them back the next day |
00:09:57 | 00:10:02 | we got on a meeting loved their team and |
00:10:00 | 00:10:05 | for my LLC |
00:10:02 | 00:10:07 | that's amazing and then for your for |
00:10:05 | 00:10:09 | your course |
00:10:07 | 00:10:11 | you kind of just picked all that up and |
00:10:09 | 00:10:13 | just created it in a couple of months it |
00:10:11 | 00:10:15 | seems right yeah so usually I can |
00:10:13 | 00:10:18 | without courses now in about a week that |
00:10:15 | 00:10:20 | one took two or three weeks but I map |
00:10:18 | 00:10:22 | everything out I film every video myself |
00:10:20 | 00:10:25 | there are about 100 videos each and then |
00:10:22 | 00:10:27 | I Video Edit every single video and |
00:10:25 | 00:10:29 | you're doing this all yourself yes |
00:10:27 | 00:10:31 | amazing okay so I haven't seen your |
00:10:29 | 00:10:32 | course but is your course like your tik |
00:10:31 | 00:10:35 | toks |
00:10:32 | 00:10:38 | they're fun but there's words it's not |
00:10:35 | 00:10:42 | like just me dancing with the screen |
00:10:38 | 00:10:45 | um they're very slow clear informative |
00:10:42 | 00:10:48 | um but also fun you know like I teach |
00:10:45 | 00:10:49 | functions to wheel of functions like |
00:10:48 | 00:10:51 | Wheel of Fortune I designed this whole |
00:10:49 | 00:10:53 | like Wheel of Fortune like theme and |
00:10:51 | 00:10:55 | then you know I have things like popping |
00:10:53 | 00:10:57 | up on the screen like video editing and |
00:10:55 | 00:11:00 | like cool things to keep you actually |
00:10:57 | 00:11:03 | entertained so I do gym Quick's learning |
00:11:00 | 00:11:05 | method which is information plus emotion |
00:11:03 | 00:11:08 | equals memory and that emotional piece |
00:11:05 | 00:11:10 | is what I find a lot of courses Miss so |
00:11:08 | 00:11:11 | I Look to spark an emotion in you |
00:11:10 | 00:11:13 | whether it's you know I'll make you |
00:11:11 | 00:11:16 | laugh or I'll show you something cool so |
00:11:13 | 00:11:17 | it actually helps you form that memory |
00:11:16 | 00:11:18 | and that's what's made the courses so |
00:11:17 | 00:11:20 | successful |
00:11:18 | 00:11:23 | interesting |
00:11:20 | 00:11:25 | so I was going to ask you what it takes |
00:11:23 | 00:11:27 | to make a viral tiktok but let me |
00:11:25 | 00:11:28 | just tell the audience here I mean I'm |
00:11:27 | 00:11:31 | toking to you right now face to face |
00:11:28 | 00:11:33 | and I can just feel your energy and your |
00:11:31 | 00:11:35 | excitement and that's not something |
00:11:33 | 00:11:38 | that's easily copied but if you were to |
00:11:35 | 00:11:40 | distill your viral tiktok slash real |
00:11:38 | 00:11:42 | strategy what would you tell people who |
00:11:40 | 00:11:45 | are trying to replicate what you're |
00:11:42 | 00:11:47 | doing you got it right there it's all in |
00:11:45 | 00:11:49 | the energy so I the way I look at |
00:11:47 | 00:11:51 | content it's literally an energy |
00:11:49 | 00:11:52 | transmission and someone on the other |
00:11:51 | 00:11:54 | side of that phone is going to be |
00:11:52 | 00:11:57 | getting your energy transmission so if |
00:11:54 | 00:11:59 | you are hyped up in a high frequency and |
00:11:57 | 00:12:02 | feeling super confident and authentik |
00:11:59 | 00:12:04 | and your content obviously has to you |
00:12:02 | 00:12:05 | know not have the classic things that |
00:12:04 | 00:12:07 | will make it not go viral like you don't |
00:12:05 | 00:12:08 | want words cut off you know you need |
00:12:07 | 00:12:10 | your music to match up perfectly like |
00:12:08 | 00:12:13 | once you got all the tiknical stuff |
00:12:10 | 00:12:15 | down it really comes down to your energy |
00:12:13 | 00:12:17 | behind the screen because I want to make |
00:12:15 | 00:12:20 | people smile I'm here to light people up |
00:12:17 | 00:12:21 | yeah you're learning Excel but I want |
00:12:20 | 00:12:24 | you to look look at that video and be |
00:12:21 | 00:12:25 | like oh cool or wow this is awesome and |
00:12:24 | 00:12:27 | that's what makes people share it so a |
00:12:25 | 00:12:30 | big part of it is the energy you put in |
00:12:27 | 00:12:32 | like for example it's also when you post |
00:12:30 | 00:12:35 | it as well if I'm having a bad day I |
00:12:32 | 00:12:36 | will not post because my energy behind |
00:12:35 | 00:12:38 | the video it's like if I have any |
00:12:36 | 00:12:41 | scarcity or lack or from feeling in a |
00:12:38 | 00:12:43 | darker Place one day that is the time I |
00:12:41 | 00:12:44 | do not post and then if you know when |
00:12:43 | 00:12:46 | you're in a high frequency and things |
00:12:44 | 00:12:49 | that's when you post because even like |
00:12:46 | 00:12:51 | subtle nuances people can pick up on if |
00:12:49 | 00:12:53 | you're not being authentik so you don't |
00:12:51 | 00:12:55 | also want to like fake it and get on |
00:12:53 | 00:12:57 | there be like huh yeah you know because |
00:12:55 | 00:12:59 | people like they can pick up on these |
00:12:57 | 00:13:01 | things their subconscious mind like it's |
00:12:59 | 00:13:03 | it's slight nuances that they could pick |
00:13:01 | 00:13:05 | up on but the other piece that I think |
00:13:03 | 00:13:08 | is a really big part of going viral is |
00:13:05 | 00:13:12 | having a healthy polarity to it and what |
00:13:08 | 00:13:14 | I mean by that is my content for example |
00:13:12 | 00:13:17 | I combined two things that traditionally |
00:13:14 | 00:13:19 | would never be compact which is Excel |
00:13:17 | 00:13:22 | and dancing |
00:13:19 | 00:13:25 | and when you combine those things it |
00:13:22 | 00:13:27 | Sparks conversation because it's not |
00:13:25 | 00:13:28 | just like a regular Excel tip video and |
00:13:27 | 00:13:31 | you're like oh Excel I don't use that |
00:13:28 | 00:13:33 | swipe people are like what is she doing |
00:13:31 | 00:13:37 | and that Sparks comments whether people |
00:13:33 | 00:13:38 | love it people hate it it creates the |
00:13:37 | 00:13:40 | comments and the comments are what push |
00:13:38 | 00:13:42 | it through the algorithm and that's how |
00:13:40 | 00:13:44 | I initially got off the ground so it was |
00:13:42 | 00:13:46 | like having that polarity to it is what |
00:13:44 | 00:13:49 | creates conversation around it is a |
00:13:46 | 00:13:51 | really important piece as well so if you |
00:13:49 | 00:13:53 | look at your Duds versus the ones that |
00:13:51 | 00:13:55 | went totally viral can you kind of look |
00:13:53 | 00:13:57 | back on them and |
00:13:55 | 00:13:59 | and know what made a partikular video |
00:13:57 | 00:14:02 | not work well |
00:13:59 | 00:14:04 | yeah I mean I really think anyone said |
00:14:02 | 00:14:06 | didn't work as well sometimes it's |
00:14:04 | 00:14:08 | actually a little tip behind it if it's |
00:14:06 | 00:14:10 | not that extraordinary like looking back |
00:14:08 | 00:14:12 | there's always the same few things in |
00:14:10 | 00:14:14 | the Excel world that go viral across all |
00:14:12 | 00:14:16 | the Excel influencers you know so a big |
00:14:14 | 00:14:19 | part of us having the tip and a big part |
00:14:16 | 00:14:21 | that I've seen now is like creating a |
00:14:19 | 00:14:23 | story around the content too like I'll |
00:14:21 | 00:14:26 | play characters so I'll be the boss I'll |
00:14:23 | 00:14:29 | be the co-worker then I'm you and I like |
00:14:26 | 00:14:31 | flip I switch outfits I do transitions |
00:14:29 | 00:14:33 | you know like I I actually get super |
00:14:31 | 00:14:35 | creative with the content and like |
00:14:33 | 00:14:38 | building kind of a narrative and that |
00:14:35 | 00:14:39 | also generates content because for if |
00:14:38 | 00:14:41 | you're putting something out where |
00:14:39 | 00:14:43 | people can relate to the characters that |
00:14:41 | 00:14:45 | you're using that's also generates |
00:14:43 | 00:14:48 | comments people like oh my boss did that |
00:14:45 | 00:14:49 | or you know like that also people relate |
00:14:48 | 00:14:51 | to what you're putting out that's an |
00:14:49 | 00:14:54 | added layer between the polarity the |
00:14:51 | 00:14:56 | energy and the relation it kind of helps |
00:14:54 | 00:14:58 | it helps to fly through the algorithm |
00:14:56 | 00:14:59 | you know I know it's hard to just kind |
00:14:58 | 00:15:00 | of like break down your past videos |
00:14:59 | 00:15:03 | because you're right there's certain |
00:15:00 | 00:15:04 | nuances there's body language there's |
00:15:03 | 00:15:06 | facial expressions that all make it |
00:15:04 | 00:15:08 | difference |
00:15:06 | 00:15:10 | how important is the music and the |
00:15:08 | 00:15:13 | dancing for you |
00:15:10 | 00:15:15 | I mean I'd say for me if the song hits |
00:15:13 | 00:15:16 | that also helps a lot of people they're |
00:15:15 | 00:15:19 | like oh |
00:15:16 | 00:15:21 | that or like you know it's a Vibe It |
00:15:19 | 00:15:23 | Like Music adds to the Ambiance of |
00:15:21 | 00:15:25 | whatever you're doing you know music |
00:15:23 | 00:15:27 | makes you feel good music is a frequency |
00:15:25 | 00:15:30 | it raises your vibration so really like |
00:15:27 | 00:15:32 | having the right song that hits that |
00:15:30 | 00:15:34 | also makes my energy come through better |
00:15:32 | 00:15:36 | right if I'm like vibing to a song and |
00:15:34 | 00:15:38 | I'm dancing and the music hits and I hit |
00:15:36 | 00:15:40 | and I jump in the transition it's like |
00:15:38 | 00:15:42 | that's an exciting fun it's like a |
00:15:40 | 00:15:44 | concert it's a fun cool thing to watch |
00:15:42 | 00:15:46 | you know so I think that's like it |
00:15:44 | 00:15:48 | definitely plays a cool role in it first |
00:15:46 | 00:15:49 | me just like toking on a screen you |
00:15:48 | 00:15:50 | know |
00:15:49 | 00:15:52 | all right I know a lot of people are |
00:15:50 | 00:15:55 | listening to this and they're going okay |
00:15:52 | 00:15:58 | I'm kind of a low energy person |
00:15:55 | 00:16:00 | uh I Don't Dance |
00:15:58 | 00:16:01 | um I don't think I could pull off what |
00:16:00 | 00:16:03 | you're pulling off cat actually I feel |
00:16:01 | 00:16:05 | that way I'm like I'm not gonna get on |
00:16:03 | 00:16:07 | tiktok and start dancing right |
00:16:05 | 00:16:09 | so for the people that are listening |
00:16:07 | 00:16:11 | that might not |
00:16:09 | 00:16:13 | be like you or have your personality |
00:16:11 | 00:16:17 | what would you tell them like you tok a |
00:16:13 | 00:16:18 | lot about resonance and magnetism and |
00:16:17 | 00:16:20 | like the resin frequency sorry I can't |
00:16:18 | 00:16:23 | remember the exact words you use but how |
00:16:20 | 00:16:25 | do you how do you establish that yeah so |
00:16:23 | 00:16:28 | I think the biggest part is finding |
00:16:25 | 00:16:31 | what's authentik to you and what |
00:16:28 | 00:16:33 | genuinely lights you up if dancing isn't |
00:16:31 | 00:16:36 | what lights you up then do not think |
00:16:33 | 00:16:37 | you know for me like I remember making a |
00:16:36 | 00:16:39 | list of all the things I love and this |
00:16:37 | 00:16:42 | is how I ended up coming up with the |
00:16:39 | 00:16:43 | idea like weeks earlier like I had these |
00:16:42 | 00:16:45 | kind of thoughts planted around my head |
00:16:43 | 00:16:47 | so I was pretty clear on what lit me up |
00:16:45 | 00:16:48 | so then by the time the lightning bolt |
00:16:47 | 00:16:51 | hit it all just got kind of like |
00:16:48 | 00:16:52 | crunched together and really I wrote |
00:16:51 | 00:16:54 | down a piece of paper I was like I love |
00:16:52 | 00:16:57 | to help people |
00:16:54 | 00:16:59 | I love Excel and I love to dance and I'm |
00:16:57 | 00:17:00 | like these things don't go together I'm |
00:16:59 | 00:17:03 | like what kind of dream job can I make |
00:17:00 | 00:17:04 | out of that you know but it just I got |
00:17:03 | 00:17:08 | super clear I was like these are the |
00:17:04 | 00:17:10 | three things that I love and then I |
00:17:08 | 00:17:12 | turned into my account my content and |
00:17:10 | 00:17:14 | everything so that I'm lit up oh I'm |
00:17:12 | 00:17:17 | doing so really in those cases I would |
00:17:14 | 00:17:18 | challenge you to get super clear on what |
00:17:17 | 00:17:21 | you love |
00:17:18 | 00:17:25 | and even if they seem like they don't go |
00:17:21 | 00:17:27 | together just trust in the process and |
00:17:25 | 00:17:28 | allowing those ideas to come through of |
00:17:27 | 00:17:31 | ways that you can integrate them because |
00:17:28 | 00:17:33 | the ideal situation is you want to show |
00:17:31 | 00:17:35 | up every day doing what you love you |
00:17:33 | 00:17:36 | want to wake up and be like Oh I'm |
00:17:35 | 00:17:39 | actually excited to make content because |
00:17:36 | 00:17:40 | I love doing all the things involved you |
00:17:39 | 00:17:42 | know or oh I'm actually excited to make |
00:17:40 | 00:17:43 | this course because it involves all |
00:17:42 | 00:17:45 | these things I love you don't want to |
00:17:43 | 00:17:47 | wake up every day enough to do a bunch |
00:17:45 | 00:17:49 | of stuff you're like oh I hate this you |
00:17:47 | 00:17:50 | know that automatikally translates to |
00:17:49 | 00:17:51 | your energy so it doesn't necessarily |
00:17:50 | 00:17:54 | have to be like a high vibrational like |
00:17:51 | 00:17:57 | dancing jumping high energy but if |
00:17:54 | 00:18:00 | you're like okay I love video editing in |
00:17:57 | 00:18:02 | this partikular style and I love like |
00:18:00 | 00:18:05 | Golf and I love this topic like |
00:18:02 | 00:18:06 | integrate different things together and |
00:18:05 | 00:18:08 | kind of see what you can get through the |
00:18:06 | 00:18:10 | creative process what I find amazing is |
00:18:08 | 00:18:13 | that your videos started hitting it |
00:18:10 | 00:18:15 | right away did you practike or did you |
00:18:13 | 00:18:17 | ever take down any of the videos that |
00:18:15 | 00:18:20 | you didn't like or you just no no okay |
00:18:17 | 00:18:22 | no I still got those old ones up there |
00:18:20 | 00:18:24 | like sometimes people scroll all the way |
00:18:22 | 00:18:26 | down and they're like dang this is where |
00:18:24 | 00:18:28 | again like I cringe some of them like |
00:18:26 | 00:18:29 | I'm like oh gosh but you know I leave |
00:18:28 | 00:18:31 | them there |
00:18:29 | 00:18:33 | because it inspires people and just |
00:18:31 | 00:18:36 | shows like my content's obviously gotten |
00:18:33 | 00:18:39 | much better than it was in 2020 you know |
00:18:36 | 00:18:41 | so like really just learning and how to |
00:18:39 | 00:18:42 | edit better it all kind of improved from |
00:18:41 | 00:18:45 | there |
00:18:42 | 00:18:47 | so uh when you're on a platform like |
00:18:45 | 00:18:49 | tiktok it's kind of hard to bring |
00:18:47 | 00:18:51 | them to like another platform as you |
00:18:49 | 00:18:53 | notike when you try to bring people to |
00:18:51 | 00:18:55 | Instagram so how do you actually bring |
00:18:53 | 00:18:56 | those people over to your courses in a |
00:18:55 | 00:18:58 | different website altogether way to |
00:18:56 | 00:19:01 | actually sign up for something |
00:18:58 | 00:19:02 | yeah so there's a few different methods |
00:19:01 | 00:19:06 | I have |
00:19:02 | 00:19:08 | um a freebie in my bio that links to a |
00:19:06 | 00:19:10 | five email mailing list that ultimately |
00:19:08 | 00:19:12 | sells my course at the end so I kind of |
00:19:10 | 00:19:14 | always had that going but the real |
00:19:12 | 00:19:19 | conversions that I've had are through |
00:19:14 | 00:19:22 | webinars so I throw live fun high energy |
00:19:19 | 00:19:25 | Excel parties where I have thousands of |
00:19:22 | 00:19:28 | people come on these webinars and I give |
00:19:25 | 00:19:31 | away tons of free content like I do a |
00:19:28 | 00:19:34 | full 45 minute Excel power pack class |
00:19:31 | 00:19:36 | and at the end I give everyone a really |
00:19:34 | 00:19:37 | nice offer if they're like whoa I |
00:19:36 | 00:19:40 | learned a lot today I like her teaching |
00:19:37 | 00:19:43 | Style I want to continue with her I give |
00:19:40 | 00:19:45 | them a really great opportunity to keep |
00:19:43 | 00:19:47 | doing that and for me like that is how I |
00:19:45 | 00:19:49 | reach the six figure days is through |
00:19:47 | 00:19:51 | those webinars how do you get the people |
00:19:49 | 00:19:53 | on the webinar do you replace your |
00:19:51 | 00:19:55 | Lincoln bio on The tiktok to a |
00:19:53 | 00:19:56 | webinar sign up or you literally go live |
00:19:55 | 00:19:59 | and tiktok and Instagram |
00:19:56 | 00:20:01 | so I don't even really go live like ever |
00:19:59 | 00:20:03 | it's funny I do um I've done only like a |
00:20:01 | 00:20:05 | couple live events on the platforms I |
00:20:03 | 00:20:07 | just add like I have a link tree so I |
00:20:05 | 00:20:09 | just add like a link in there like hey |
00:20:07 | 00:20:11 | here's a webinar I use webinar Jam which |
00:20:09 | 00:20:13 | really automates the whole email process |
00:20:11 | 00:20:17 | it automates pretty much everything it's |
00:20:13 | 00:20:18 | an awesome system and I'll usually make |
00:20:17 | 00:20:20 | content around it so what I've been |
00:20:18 | 00:20:22 | doing lately is I'll do like a statik |
00:20:20 | 00:20:23 | post with all the information on it and |
00:20:22 | 00:20:26 | then I'll do a reel and I'll make the |
00:20:23 | 00:20:28 | real like a fun dancing like I'll make I |
00:20:26 | 00:20:30 | did my last one I did kind of like a |
00:20:28 | 00:20:33 | story and then I'll push it on tiktok |
00:20:30 | 00:20:34 | Instagram LinkedIn are usually my three |
00:20:33 | 00:20:36 | and my mailing lists I have a pretty big |
00:20:34 | 00:20:39 | mailing list now |
00:20:36 | 00:20:41 | so for the reels though you can't |
00:20:39 | 00:20:42 | include links in those right |
00:20:41 | 00:20:45 | um so people are just literally going |
00:20:42 | 00:20:47 | into your bio and clicking on it in your |
00:20:45 | 00:20:48 | link tree and presumably your link tree |
00:20:47 | 00:20:50 | has a bunch of links in it too right so |
00:20:48 | 00:20:51 | that not only that they have to go |
00:20:50 | 00:20:53 | through and pick the workshop Link in |
00:20:51 | 00:20:55 | your link tree yeah so I usually keep it |
00:20:53 | 00:20:57 | to three so I have my courses I have the |
00:20:55 | 00:20:59 | freebie and then if I have a webinar |
00:20:57 | 00:21:00 | I'll pop the webinar on there and that's |
00:20:59 | 00:21:01 | usually I don't make it like a whole |
00:21:00 | 00:21:03 | scrolling thing because I don't really |
00:21:01 | 00:21:05 | do like affiliate type stuff I don't |
00:21:03 | 00:21:06 | really show anything else besides my own |
00:21:05 | 00:21:08 | courses |
00:21:06 | 00:21:11 | how often are you putting out these |
00:21:08 | 00:21:14 | webinars so at first I was doing them |
00:21:11 | 00:21:17 | once a quarter but then I decided I |
00:21:14 | 00:21:19 | wanted to buy a house so I started is |
00:21:17 | 00:21:22 | this your house that I'm looking at I'm |
00:21:19 | 00:21:23 | in an Airbnb right now okay but we I |
00:21:22 | 00:21:25 | just started house hunting last week got |
00:21:23 | 00:21:28 | the pre-approval for the mortgage so I |
00:21:25 | 00:21:30 | was trying to jack it up last year for |
00:21:28 | 00:21:33 | the tax returns so I started doing them |
00:21:30 | 00:21:34 | once a month and I it's been really |
00:21:33 | 00:21:36 | helping people and I've still been |
00:21:34 | 00:21:37 | getting like thousands of people to sign |
00:21:36 | 00:21:39 | up so I'm like the demand is there so |
00:21:37 | 00:21:41 | now I do these once a month I'll do |
00:21:39 | 00:21:43 | three per month usually two or three and |
00:21:41 | 00:21:44 | I'll make them like a few days apart so |
00:21:43 | 00:21:48 | I give people kind of three different |
00:21:44 | 00:21:51 | times and I show up live every time |
00:21:48 | 00:21:53 | so to so each time do you kind of reset |
00:21:51 | 00:21:55 | the email list for the live for the live |
00:21:53 | 00:21:56 | webinar do you understand what's saying |
00:21:55 | 00:21:58 | like a week before do you try to get |
00:21:56 | 00:22:00 | signups or is this sign up thing ongoing |
00:21:58 | 00:22:02 | like throughout the month before you do |
00:22:00 | 00:22:05 | it's like the week before so I give them |
00:22:02 | 00:22:07 | yeah usually 10 days to a week before I |
00:22:05 | 00:22:08 | announce it I put it out there because I |
00:22:07 | 00:22:11 | don't really know in advance when I'm |
00:22:08 | 00:22:12 | doing them so I just kind of like see |
00:22:11 | 00:22:14 | where my schedule looks I'm also I've |
00:22:12 | 00:22:16 | been a digital Nomad for the last 16 |
00:22:14 | 00:22:18 | months so every month I travel to a new |
00:22:16 | 00:22:20 | state I'm in a new air because my whole |
00:22:18 | 00:22:23 | life changes my world changes so it's |
00:22:20 | 00:22:25 | you know like I was in Miami in a tiny |
00:22:23 | 00:22:27 | condo I wasn't doing webinars you know |
00:22:25 | 00:22:29 | versus filming Sedona in a large house I |
00:22:27 | 00:22:31 | have the space and the bandwidth so it |
00:22:29 | 00:22:34 | really kind of depend on where I was |
00:22:31 | 00:22:35 | um where like it fit into my schedule to |
00:22:34 | 00:22:38 | do them so I kind of keep them more like |
00:22:35 | 00:22:40 | seven to ten days raise the hype around |
00:22:38 | 00:22:42 | it all right so let's say it's 10 days |
00:22:40 | 00:22:45 | to the webinar you'll do an Instagram |
00:22:42 | 00:22:47 | post and then you'll do some sort of fun |
00:22:45 | 00:22:49 | reel you'll post that on tiktok |
00:22:47 | 00:22:51 | LinkedIn and then |
00:22:49 | 00:22:53 | uh for those reels and the tiktoks |
00:22:51 | 00:22:57 | are you just instructing people to go to |
00:22:53 | 00:22:58 | the Lincoln bio yep okay because I know |
00:22:57 | 00:23:00 | that if you even mention like Lincoln |
00:22:58 | 00:23:02 | bio or anything in the comments of like |
00:23:00 | 00:23:04 | a tiktok poster example the reach |
00:23:02 | 00:23:06 | gets lower does that have not happen to |
00:23:04 | 00:23:08 | you yeah the reach is probably anytime |
00:23:06 | 00:23:09 | I'm promoting something whether |
00:23:08 | 00:23:12 | sometimes I'll do like a partnership or |
00:23:09 | 00:23:14 | something it's always guys here but I |
00:23:12 | 00:23:16 | try to like hide it sometimes in the |
00:23:14 | 00:23:18 | actual content sometimes like when I was |
00:23:16 | 00:23:19 | doing more of um like Partnerships with |
00:23:18 | 00:23:21 | Brands like for example I was doing |
00:23:19 | 00:23:23 | something with like a supplement company |
00:23:21 | 00:23:26 | and so I put the company's information |
00:23:23 | 00:23:28 | into the Excel example like I find |
00:23:26 | 00:23:30 | um |
00:23:28 | 00:23:33 | because I want every piece of content to |
00:23:30 | 00:23:35 | be useful you know so like integrating |
00:23:33 | 00:23:37 | that in there so there's ways but |
00:23:35 | 00:23:38 | definitely The Reel gets more traction |
00:23:37 | 00:23:41 | for me than the post but it definitely |
00:23:38 | 00:23:43 | doesn't like go viral usually like my |
00:23:41 | 00:23:44 | normal ones uh so what is the price |
00:23:43 | 00:23:47 | point for your classes |
00:23:44 | 00:23:50 | yeah so my accelerator course my main |
00:23:47 | 00:23:52 | Excel one is 297 and then I also built |
00:23:50 | 00:23:54 | out the rest of the Microsoft Office |
00:23:52 | 00:23:57 | Suite so those range from 297 I have |
00:23:54 | 00:23:59 | some at 99 there are many courses you |
00:23:57 | 00:24:01 | could get the complete suite for 9.97 |
00:23:59 | 00:24:03 | that is my highest tiket and then I |
00:24:01 | 00:24:05 | also have a Google Sheets course for 297 |
00:24:03 | 00:24:08 | out too and a kids of course for two uh |
00:24:05 | 00:24:11 | I think 497s my kids courses so you're |
00:24:08 | 00:24:13 | clearly a Microsoft girl so every every |
00:24:11 | 00:24:15 | tool in Microsoft Suite you have a a |
00:24:13 | 00:24:16 | course for pretty much I don't have |
00:24:15 | 00:24:19 | power bi yet that's one of the ones I |
00:24:16 | 00:24:20 | left out but if people I tell them if |
00:24:19 | 00:24:22 | they buy the complete Suite when I come |
00:24:20 | 00:24:23 | out with it it gets added for them |
00:24:22 | 00:24:24 | automatikally because that's what I'm |
00:24:23 | 00:24:27 | probably going to make in the next like |
00:24:24 | 00:24:29 | few months is it a membership site or is |
00:24:27 | 00:24:31 | it just like a unlimited all you can eat |
00:24:29 | 00:24:35 | one time you buy the course unlimited |
00:24:31 | 00:24:38 | access nice okay so at that price point |
00:24:35 | 00:24:39 | if you're doing a hundred thousand in a |
00:24:38 | 00:24:41 | day |
00:24:39 | 00:24:43 | how many people are on your webinars |
00:24:41 | 00:24:45 | uh it depends on which one and if I've |
00:24:43 | 00:24:45 | gone viral in between when I've done |
00:24:45 | 00:24:47 | them |
00:24:45 | 00:24:49 | um sometimes it's like two to three |
00:24:47 | 00:24:50 | thousand I've had up to seven thousand |
00:24:49 | 00:24:54 | people |
00:24:50 | 00:24:56 | wow okay it's 7 000 that show up live |
00:24:54 | 00:24:58 | so that's usually who enrolls so maybe |
00:24:56 | 00:25:00 | I'll get like three four thousand lives |
00:24:58 | 00:25:03 | three points okay that's a lot and of |
00:25:00 | 00:25:05 | those on that thousand dollar day that |
00:25:03 | 00:25:09 | means yeah that that's a lot of people |
00:25:05 | 00:25:12 | signing up like 100 people or or more |
00:25:09 | 00:25:14 | okay that's amazing I would love to see |
00:25:12 | 00:25:15 | one of your webinars what what offer do |
00:25:14 | 00:25:16 | you give them to get them to kind of |
00:25:15 | 00:25:21 | sign up now |
00:25:16 | 00:25:23 | it's usually a 50 off oh and then I also |
00:25:21 | 00:25:25 | include like bonuses for people who buy |
00:25:23 | 00:25:26 | while on the webinars that's usually why |
00:25:25 | 00:25:28 | people come onto the webinar I give them |
00:25:26 | 00:25:32 | a free mini course they buy while on the |
00:25:28 | 00:25:34 | webinar ah okay so 50 off so then so |
00:25:32 | 00:25:36 | it's literally 500 for your entire Suite |
00:25:34 | 00:25:38 | that's a great deal it is because the |
00:25:36 | 00:25:40 | for the price of one and a half courses |
00:25:38 | 00:25:43 | they get eight so that usually always |
00:25:40 | 00:25:45 | sells my highest tiket item so does |
00:25:43 | 00:25:48 | that prevent people from buying outside |
00:25:45 | 00:25:50 | of your webinar period just curious no |
00:25:48 | 00:25:52 | it's I still get regular attraction all |
00:25:50 | 00:25:54 | day long and I still have ads being |
00:25:52 | 00:25:56 | pushed out too that does full price |
00:25:54 | 00:25:58 | stuff but it's really like a select I |
00:25:56 | 00:26:01 | have over a million followers across the |
00:25:58 | 00:26:02 | platform so a select group actually come |
00:26:01 | 00:26:06 | through and like get the email chance |
00:26:02 | 00:26:08 | only usually like 5 000 of them |
00:26:06 | 00:26:10 | walk me through your email chain so are |
00:26:08 | 00:26:12 | you just giving lessons out in this |
00:26:10 | 00:26:15 | little mini course that you have yeah so |
00:26:12 | 00:26:16 | usually I'll give out a free guide or |
00:26:15 | 00:26:18 | mini course and then I kind of tell a |
00:26:16 | 00:26:20 | story so the webinar one's a different |
00:26:18 | 00:26:22 | chain the webinar one it's essentially |
00:26:20 | 00:26:24 | you get like emails leading up to the |
00:26:22 | 00:26:25 | webinar reminders and then you get you |
00:26:24 | 00:26:27 | know here's the replay link here if you |
00:26:25 | 00:26:29 | want to take advantage of the sale all |
00:26:27 | 00:26:32 | that and it's a 24-hour window |
00:26:29 | 00:26:34 | and then the my normal one is a freebie |
00:26:32 | 00:26:36 | it's either a guide or a mini course I |
00:26:34 | 00:26:39 | kind of flip-flop them back and forth |
00:26:36 | 00:26:40 | um and then I tell them I essentially |
00:26:39 | 00:26:41 | explain a little bit more about me why |
00:26:40 | 00:26:43 | I'm so passionate about it's kind of |
00:26:41 | 00:26:46 | like a five email story I tell a really |
00:26:43 | 00:26:48 | cool story in it and then by the fourth |
00:26:46 | 00:26:50 | email I give them a discount code and |
00:26:48 | 00:26:53 | then by the fifth email it's like last |
00:26:50 | 00:26:55 | chance on the discount code nice so for |
00:26:53 | 00:26:56 | your regular email series not the |
00:26:55 | 00:26:58 | webinar series are all those lessons |
00:26:56 | 00:27:00 | video I would imagine |
00:26:58 | 00:27:03 | so for the regular email series that |
00:27:00 | 00:27:05 | just pushes my course so there's no yeah |
00:27:03 | 00:27:07 | there's no training in it it's just like |
00:27:05 | 00:27:09 | five years oh got it got it got it okay |
00:27:07 | 00:27:13 | cool and then you mentioned ads just now |
00:27:09 | 00:27:16 | are you running uh tiktok ads so yeah |
00:27:13 | 00:27:18 | Facebook take tok |
00:27:16 | 00:27:20 | um I think linkedin's coming out soon so |
00:27:18 | 00:27:21 | I have a company that handles all that |
00:27:20 | 00:27:23 | so I don't really touch any of that oh |
00:27:21 | 00:27:25 | you don't touch it okay uh can you just |
00:27:23 | 00:27:28 | give me an idea of what like the uh the |
00:27:25 | 00:27:31 | ROI is on on the different platforms |
00:27:28 | 00:27:33 | um it's still like ramping up because we |
00:27:31 | 00:27:35 | just started out |
00:27:33 | 00:27:37 | um I know we're profitable but they've |
00:27:35 | 00:27:38 | been still kind of experimenting and |
00:27:37 | 00:27:39 | trying to get it right I just started |
00:27:38 | 00:27:40 | working with them I'm sure it's |
00:27:39 | 00:27:43 | profitable because your cost of goods is |
00:27:40 | 00:27:45 | essentially zero right yeah yeah right |
00:27:43 | 00:27:47 | so uh let's see on a 500 product I mean |
00:27:45 | 00:27:49 | they just you just need to sell one you |
00:27:47 | 00:27:51 | can spend 500 bucks that's that's pretty |
00:27:49 | 00:27:54 | amazing okay |
00:27:51 | 00:27:56 | um are you doing any YouTube shorts |
00:27:54 | 00:27:58 | I have not been doing YouTube shorts so |
00:27:56 | 00:28:00 | YouTube is the one area that I haven't |
00:27:58 | 00:28:01 | really gotten into yet because I mean I |
00:28:00 | 00:28:03 | know a lot of the other people in the |
00:28:01 | 00:28:05 | Excel space like make money off YouTube |
00:28:03 | 00:28:07 | but for me I just kept it all in paid |
00:28:05 | 00:28:09 | courses first trying to do the ad spend |
00:28:07 | 00:28:11 | and like giving out longer things on |
00:28:09 | 00:28:13 | YouTube to try to get the ad money so |
00:28:11 | 00:28:15 | for me it made more sense to kind of |
00:28:13 | 00:28:17 | like stay more in that space But Never |
00:28:15 | 00:28:19 | Say Never I actually I have a YouTube |
00:28:17 | 00:28:21 | page um but I just have like a couple of |
00:28:19 | 00:28:23 | my ads and then there's people that you |
00:28:21 | 00:28:25 | know copy my content and put it on |
00:28:23 | 00:28:27 | YouTube so they're there you can't be |
00:28:25 | 00:28:29 | copied though so it's again I think they |
00:28:27 | 00:28:31 | take my exact videos and oh they take |
00:28:29 | 00:28:33 | your exactly yeah with my Watermark and |
00:28:31 | 00:28:36 | make their name my name oh yeah oh no |
00:28:33 | 00:28:38 | those aren't actually me |
00:28:36 | 00:28:40 | but in a way that kind of helps you |
00:28:38 | 00:28:41 | right because I mean it's your face and |
00:28:40 | 00:28:44 | it's your energy |
00:28:41 | 00:28:46 | and it it's almost not so I sell a |
00:28:44 | 00:28:49 | course too and the reason why people |
00:28:46 | 00:28:50 | sign up isn't always necessarily the |
00:28:49 | 00:28:52 | information it's like the fact that they |
00:28:50 | 00:28:54 | like the instructor right |
00:28:52 | 00:28:56 | and the way you teach in your style |
00:28:54 | 00:28:58 | because ultimately like a lot of |
00:28:56 | 00:29:00 | information just a commodity and I'm |
00:28:58 | 00:29:01 | sure Excel information is a commodity |
00:29:00 | 00:29:03 | right it's how you teach it and and |
00:29:01 | 00:29:05 | whether you like the person who's |
00:29:03 | 00:29:07 | teaching you so no one's going to be |
00:29:05 | 00:29:11 | able to copy you |
00:29:07 | 00:29:13 | yeah no one can copy you I mean even see |
00:29:11 | 00:29:14 | I when we were on the Ashley Banfield |
00:29:13 | 00:29:16 | thing I didn't actually it was such a |
00:29:14 | 00:29:18 | short segment that I didn't get to see |
00:29:16 | 00:29:20 | like your energy in its full form |
00:29:18 | 00:29:22 | whereas I on this interview I I totally |
00:29:20 | 00:29:25 | am you should be on I think you'll you |
00:29:22 | 00:29:27 | would kill it on YouTube it would be |
00:29:25 | 00:29:29 | amazing yeah yeah maybe I will I mean I |
00:29:27 | 00:29:31 | eventually I'm going to Pivot into more |
00:29:29 | 00:29:33 | business coaching and things of that |
00:29:31 | 00:29:35 | nature once the Excel is a well-oiled |
00:29:33 | 00:29:37 | machine because I've had a lot of people |
00:29:35 | 00:29:38 | reaching out being like hey can you show |
00:29:37 | 00:29:41 | me how you've built your business online |
00:29:38 | 00:29:43 | and things like that so I actually had |
00:29:41 | 00:29:45 | the creative download it was a couple |
00:29:43 | 00:29:47 | months ago I saw all eight courses I |
00:29:45 | 00:29:48 | need to make and like I was literally I |
00:29:47 | 00:29:51 | was at the gym and it was my boyfriend |
00:29:48 | 00:29:52 | also I'm like oh my gosh I know what I |
00:29:51 | 00:29:54 | need to do and I just like sat down and |
00:29:52 | 00:29:56 | like wrote down ever like it all just |
00:29:54 | 00:29:58 | came down of like the courses and |
00:29:56 | 00:30:00 | breaking things down so I still just |
00:29:58 | 00:30:03 | need to make them but q1 has been more |
00:30:00 | 00:30:05 | so like the business grew so fast so |
00:30:03 | 00:30:07 | really just like getting everything |
00:30:05 | 00:30:09 | ready to scale |
00:30:07 | 00:30:12 | um lots of strategic Partnerships and |
00:30:09 | 00:30:15 | cool things coming up I just also hired |
00:30:12 | 00:30:17 | my first like more it's a part-time |
00:30:15 | 00:30:19 | virtual assistant |
00:30:17 | 00:30:21 | um so I hired her literally yesterday |
00:30:19 | 00:30:24 | her name is Tita she's amazing and I |
00:30:21 | 00:30:25 | also have another like 10 hour a week |
00:30:24 | 00:30:27 | virtual assistant over in the |
00:30:25 | 00:30:29 | Philippines who was amazing her name is |
00:30:27 | 00:30:31 | Jean and she does some of my like |
00:30:29 | 00:30:33 | Instagram like statik posts and makes me |
00:30:31 | 00:30:35 | play graphics and things when I'm like |
00:30:33 | 00:30:37 | for my webinars and stuff |
00:30:35 | 00:30:38 | um so I'm really excited to have more |
00:30:37 | 00:30:40 | people on board I also just hired my |
00:30:38 | 00:30:43 | boyfriend and my mom |
00:30:40 | 00:30:45 | so that's been really fun to do like |
00:30:43 | 00:30:47 | bookkeeping and my boyfriend is killer |
00:30:45 | 00:30:50 | at sales so he's the one who's helped me |
00:30:47 | 00:30:52 | like build my whole sales funnel all my |
00:30:50 | 00:30:55 | webinar sales pitches I was like not |
00:30:52 | 00:30:57 | into sales beforehand and she was like |
00:30:55 | 00:30:59 | ranked number one in North America at a |
00:30:57 | 00:31:01 | top company so I just brought him in to |
00:30:59 | 00:31:03 | like teach me everything |
00:31:01 | 00:31:05 | I was that was my next question actually |
00:31:03 | 00:31:06 | I mean you just started everything |
00:31:05 | 00:31:08 | wrapped up so quickly how did you know |
00:31:06 | 00:31:09 | to create the email list all the funnels |
00:31:08 | 00:31:12 | and stuff was that was that your |
00:31:09 | 00:31:13 | boyfriend's uh it was it was a mix it |
00:31:12 | 00:31:15 | was my boyfriend it was like business |
00:31:13 | 00:31:18 | coaches I've had like one-off sessions |
00:31:15 | 00:31:21 | with a few business coaches a lot of it |
00:31:18 | 00:31:23 | though has been intuitive like in terms |
00:31:21 | 00:31:25 | like you'd laugh like I don't track |
00:31:23 | 00:31:27 | anything like I might |
00:31:25 | 00:31:29 | everything like when you're asking me |
00:31:27 | 00:31:31 | like rois my whole business has been |
00:31:29 | 00:31:33 | scaled and run through my intuition like |
00:31:31 | 00:31:35 | I don't sit there and be like oh like |
00:31:33 | 00:31:37 | this did this and this like I haven't so |
00:31:35 | 00:31:38 | I'm getting a new website built out |
00:31:37 | 00:31:40 | right now and they're putting in all the |
00:31:38 | 00:31:42 | tracking and all the things for me but |
00:31:40 | 00:31:44 | I've brought it thus far with just |
00:31:42 | 00:31:46 | purely like I get intuitive hits of what |
00:31:44 | 00:31:48 | content to make and I run make it and it |
00:31:46 | 00:31:50 | goes viral so I've been just kind of |
00:31:48 | 00:31:52 | like in every business decision every |
00:31:50 | 00:31:55 | opportunity has been inbound leaded so |
00:31:52 | 00:31:57 | every press opportunity every podcast |
00:31:55 | 00:31:59 | opportunity every you know like business |
00:31:57 | 00:32:01 | deal corporate deals keynote speaking |
00:31:59 | 00:32:04 | everything just comes to me I've never |
00:32:01 | 00:32:05 | like blast emailed and then I like it's |
00:32:04 | 00:32:07 | been a lot so I have to like sit and |
00:32:05 | 00:32:09 | like I ask myself intuitively like is |
00:32:07 | 00:32:11 | this the right fit in terms of like |
00:32:09 | 00:32:14 | being able to navigate what I actually |
00:32:11 | 00:32:15 | want to do because I'm very big into not |
00:32:14 | 00:32:17 | trading time for money right now I'm |
00:32:15 | 00:32:19 | trying to make everything as passive as |
00:32:17 | 00:32:21 | possible so really just like being |
00:32:19 | 00:32:24 | cognizant of my time |
00:32:21 | 00:32:29 | so that begs the question do you use |
00:32:24 | 00:32:30 | Excel yeah I still use Excel not as much |
00:32:29 | 00:32:32 | as I did in my corporate job my |
00:32:30 | 00:32:34 | corporate job I was doing you know 60 |
00:32:32 | 00:32:35 | hours a week in Excel just like |
00:32:34 | 00:32:38 | automating things building things |
00:32:35 | 00:32:40 | studying these Financial models |
00:32:38 | 00:32:42 | um where right now it's more so teaching |
00:32:40 | 00:32:45 | purposes like I use it when I do I do |
00:32:42 | 00:32:47 | corporate trainings I do um these but to |
00:32:45 | 00:32:49 | manage your finances and like your |
00:32:47 | 00:32:51 | performance and stuff do you use it for |
00:32:49 | 00:32:53 | that or not for that more so just to |
00:32:51 | 00:32:56 | keep myself organized by like ideas and |
00:32:53 | 00:32:58 | things like that but I haven't been the |
00:32:56 | 00:33:00 | whole thing just kind of like it's it's |
00:32:58 | 00:33:03 | so wild I swear the businesses just run |
00:33:00 | 00:33:05 | itself like it's been just so easy the |
00:33:03 | 00:33:07 | whole thing just scaled so fast I just |
00:33:05 | 00:33:09 | like stay in my zone of genius and it |
00:33:07 | 00:33:11 | just keeps like growing scaling growing |
00:33:09 | 00:33:12 | scaling and I'll get the idea like oh |
00:33:11 | 00:33:14 | make a course in this bundle it with |
00:33:12 | 00:33:16 | this and I run over and make it and I |
00:33:14 | 00:33:19 | whip them out in a week like the whole |
00:33:16 | 00:33:22 | thing's been just kind of like a dance |
00:33:19 | 00:33:24 | okay so you just mentioned that you |
00:33:22 | 00:33:26 | wanted to go into coaching so let's say |
00:33:24 | 00:33:28 | I came up to you |
00:33:26 | 00:33:31 | how do you teach me your intuition |
00:33:28 | 00:33:34 | so biggest things are like really |
00:33:31 | 00:33:35 | clearing out any limiting beliefs that |
00:33:34 | 00:33:38 | you have that is like the groundwork |
00:33:35 | 00:33:39 | right there so really going inward we've |
00:33:38 | 00:33:42 | been through meditation through |
00:33:39 | 00:33:44 | different prompts getting super clear of |
00:33:42 | 00:33:46 | one what's your purpose what you |
00:33:44 | 00:33:48 | actually want to do and then two why are |
00:33:46 | 00:33:51 | you not doing it so so many people have |
00:33:48 | 00:33:53 | these limiting beliefs that hold them in |
00:33:51 | 00:33:54 | place but do not realize that the brain |
00:33:53 | 00:33:57 | is completely malleable through |
00:33:54 | 00:33:59 | neuroplastikity so we are able to |
00:33:57 | 00:34:00 | essentially go in and rewire our minds |
00:33:59 | 00:34:03 | so you don't have to sit there like oh |
00:34:00 | 00:34:05 | like I like for example I was shy with |
00:34:03 | 00:34:07 | an anxiety disorder my whole life I |
00:34:05 | 00:34:09 | didn't put any attention on me I had a |
00:34:07 | 00:34:11 | public speaking disorder and this is |
00:34:09 | 00:34:12 | what the entrepreneur artikle coming out |
00:34:11 | 00:34:14 | is going to be about my journey with |
00:34:12 | 00:34:18 | this but I essentially rewired my mind |
00:34:14 | 00:34:20 | and I got myself to a place like this is |
00:34:18 | 00:34:22 | hilarious so I started doing this inner |
00:34:20 | 00:34:25 | work in March of 2020 hardcore like |
00:34:22 | 00:34:27 | every day I was going in and like |
00:34:25 | 00:34:30 | listening to binaural noises and prompts |
00:34:27 | 00:34:31 | and things putting myself into to more |
00:34:30 | 00:34:33 | of a trance like a subconscious state |
00:34:31 | 00:34:35 | where my subconscious mind was forward |
00:34:33 | 00:34:37 | and going in and reprogramming certain |
00:34:35 | 00:34:40 | memories and beliefs that were holding |
00:34:37 | 00:34:42 | me in place and then by April I turned |
00:34:40 | 00:34:44 | to my mother and was like Mom this is |
00:34:42 | 00:34:45 | before Miss Excel even existed like Miss |
00:34:44 | 00:34:47 | Excel wasn't even a thought in my mind |
00:34:45 | 00:34:49 | until June so I was literally in my |
00:34:47 | 00:34:51 | childhood bedroom working my day job |
00:34:49 | 00:34:52 | going in my room doing some weird |
00:34:51 | 00:34:55 | meditations coming out of my room being |
00:34:52 | 00:34:57 | like Mom I'm going to be rich and famous |
00:34:55 | 00:34:59 | soon so I need you to prepare your |
00:34:57 | 00:35:01 | nervous system for that and she's |
00:34:59 | 00:35:03 | cracking up she's like Kathleen go clean |
00:35:01 | 00:35:06 | your room but every ounce of my body |
00:35:03 | 00:35:08 | knew something massive was coming and I |
00:35:06 | 00:35:11 | had been the only one standing in my own |
00:35:08 | 00:35:14 | way and once I cleared that out I knew I |
00:35:11 | 00:35:16 | was Unstoppable I was like watch me and |
00:35:14 | 00:35:18 | I literally had nothing going on and |
00:35:16 | 00:35:21 | then the second I went and actually |
00:35:18 | 00:35:23 | created something the whole business |
00:35:21 | 00:35:24 | just flowed completely inbound leads the |
00:35:23 | 00:35:26 | whole thing because I was fully in my |
00:35:24 | 00:35:28 | authentik worth and I had nothing |
00:35:26 | 00:35:30 | holding me back like people who were |
00:35:28 | 00:35:32 | like why are you spending you know 100 |
00:35:30 | 00:35:34 | hour weeks like when I saw a day job I |
00:35:32 | 00:35:36 | was booking it like I was still working |
00:35:34 | 00:35:38 | the side Hustle the day job and Miss |
00:35:36 | 00:35:40 | excel at the same time and people were |
00:35:38 | 00:35:42 | like why are you working 100 hour weeks |
00:35:40 | 00:35:46 | out of your childhood bedroom and I was |
00:35:42 | 00:35:48 | like if you knew with 100 certainty that |
00:35:46 | 00:35:51 | if you did XYZ you would have everything |
00:35:48 | 00:35:53 | you ever wanted would you do it or would |
00:35:51 | 00:35:56 | you sit there and that is where I like |
00:35:53 | 00:35:59 | was with everything I was so sure of |
00:35:56 | 00:36:00 | myself and taking that bet on me that |
00:35:59 | 00:36:03 | nothing else mattered I was like I'm |
00:36:00 | 00:36:06 | going in so getting yourself to that |
00:36:03 | 00:36:08 | place where it's just like pure and then |
00:36:06 | 00:36:11 | learning how to tap into your creativity |
00:36:08 | 00:36:13 | is another whole fun part of like for me |
00:36:11 | 00:36:15 | I learned that leaving the space has |
00:36:13 | 00:36:16 | been huge where so many people like in |
00:36:15 | 00:36:18 | corporate for example would be like |
00:36:16 | 00:36:20 | let's book a 30 minute calendar block |
00:36:18 | 00:36:22 | for a brainstorming session if you just |
00:36:20 | 00:36:25 | came off a bunch of meetings you're like |
00:36:22 | 00:36:26 | lit up with a ton of iced coffee and you |
00:36:25 | 00:36:29 | just like well that a bunch of emails |
00:36:26 | 00:36:31 | we're not in a creative flowy state you |
00:36:29 | 00:36:33 | are in it's called masculine energy |
00:36:31 | 00:36:34 | there's masculine feminine energy and |
00:36:33 | 00:36:36 | feminine energy so it's not necessarily |
00:36:34 | 00:36:39 | like male female it's two different |
00:36:36 | 00:36:41 | energy types and masculine is like go go |
00:36:39 | 00:36:44 | go to-do list cranking through things |
00:36:41 | 00:36:48 | like executing and The Feminine energy |
00:36:44 | 00:36:51 | is more flowy receiving energy like on |
00:36:48 | 00:36:52 | my feminine energy days I don't work and |
00:36:51 | 00:36:54 | I make the most money on the days I |
00:36:52 | 00:36:56 | don't work so everything I do pretty |
00:36:54 | 00:36:57 | much now is passive income so like I've |
00:36:56 | 00:36:58 | been able to kind of see like on the |
00:36:57 | 00:37:01 | days I don't work when I'm out in nature |
00:36:58 | 00:37:03 | doing yoga going for a hike getting |
00:37:01 | 00:37:05 | super flowy and then I'll sit down and |
00:37:03 | 00:37:07 | just all these ideas come out and |
00:37:05 | 00:37:09 | leaving the space for that is a really |
00:37:07 | 00:37:11 | big part and then learning how to |
00:37:09 | 00:37:13 | essentially stay in that flow state was |
00:37:11 | 00:37:15 | another thing that I studied like that |
00:37:13 | 00:37:16 | was my biggest if people ask like my |
00:37:15 | 00:37:18 | challenge with the business really the |
00:37:16 | 00:37:21 | only challenge I had was like learning |
00:37:18 | 00:37:23 | how to optimize myself so I can hold all |
00:37:21 | 00:37:25 | the abundance that was coming through so |
00:37:23 | 00:37:27 | it's a lot when people for example I've |
00:37:25 | 00:37:29 | gone like fire on the internet but I've |
00:37:27 | 00:37:31 | also gone viral in the media and had |
00:37:29 | 00:37:33 | artikles go completely Global and like |
00:37:31 | 00:37:35 | Forbes entrepreneur or Daily Mail |
00:37:33 | 00:37:37 | Business Insider like things just |
00:37:35 | 00:37:39 | blasting off and when there's a lot of |
00:37:37 | 00:37:41 | people thinking about you even if you're |
00:37:39 | 00:37:42 | not like there like I don't even read |
00:37:41 | 00:37:44 | all the comments like I was going viral |
00:37:42 | 00:37:46 | on Twitter like I wasn't going through |
00:37:44 | 00:37:48 | everybody you know but like when there's |
00:37:46 | 00:37:50 | that much attention on you even from an |
00:37:48 | 00:37:52 | energetik perspective it's a lot for |
00:37:50 | 00:37:55 | your body so really like getting myself |
00:37:52 | 00:37:57 | to a place where I can hold on it always |
00:37:55 | 00:37:59 | just reflected in the business so really |
00:37:57 | 00:38:01 | just like teaching people how to do the |
00:37:59 | 00:38:03 | work on themselves to get themselves to |
00:38:01 | 00:38:05 | the place where they're like okay we can |
00:38:03 | 00:38:07 | just like whale out right now and just |
00:38:05 | 00:38:08 | bring in all the opportunities the |
00:38:07 | 00:38:09 | abundance and then knowing how to |
00:38:08 | 00:38:13 | navigate them |
00:38:09 | 00:38:14 | so you said a lot in the beginning |
00:38:13 | 00:38:16 | um I don't even remember what the terms |
00:38:14 | 00:38:18 | you use binaural beats or something like |
00:38:16 | 00:38:20 | can you just kind of walk me through |
00:38:18 | 00:38:22 | that process for you I mean it sounds |
00:38:20 | 00:38:25 | like that a huge effect on you right |
00:38:22 | 00:38:28 | yeah so call my Trifecta with what I did |
00:38:25 | 00:38:31 | okay so I first read the book breaking |
00:38:28 | 00:38:33 | the habit of Being Yourself by doctors |
00:38:31 | 00:38:35 | Rose fenza is one of the leading |
00:38:33 | 00:38:39 | researchers in the space of essentially |
00:38:35 | 00:38:41 | making the mystikal on mystikal he backs |
00:38:39 | 00:38:43 | it with science so if you're like |
00:38:41 | 00:38:47 | meditation seems woo-woo you know |
00:38:43 | 00:38:49 | manifestation seems woo-woo like what I |
00:38:47 | 00:38:51 | needed that personally like for my |
00:38:49 | 00:38:53 | conscious mind to get on board with all |
00:38:51 | 00:38:54 | this so that was the first thing I did |
00:38:53 | 00:38:55 | because I mean people were telling me |
00:38:54 | 00:38:58 | you know think positive good things will |
00:38:55 | 00:39:01 | happen and I'm like okay you know but I |
00:38:58 | 00:39:03 | I'm Excel now I'm a nerd here I'm like a |
00:39:01 | 00:39:06 | geek in the numbers I'm like I need some |
00:39:03 | 00:39:08 | science I need some contracts so I read |
00:39:06 | 00:39:10 | that book was beyond inspired changed my |
00:39:08 | 00:39:12 | life after the first hundred pages I |
00:39:10 | 00:39:15 | just never looked at the world the same |
00:39:12 | 00:39:17 | then I did Lacey Phillips has a program |
00:39:15 | 00:39:19 | called 2B magnetik there's a bunch of |
00:39:17 | 00:39:20 | different modalities out there for these |
00:39:19 | 00:39:23 | types of things but hers worked really |
00:39:20 | 00:39:25 | well for me and it's essentially a |
00:39:23 | 00:39:28 | structured way to reprogram limiting |
00:39:25 | 00:39:30 | beliefs so you get kind of into a |
00:39:28 | 00:39:31 | hypnotik State you listen to uh they're |
00:39:30 | 00:39:33 | like these 20-minute little meditations |
00:39:31 | 00:39:35 | there's binaural noises there's |
00:39:33 | 00:39:37 | different things that essentially bring |
00:39:35 | 00:39:39 | your subconscious mind forward so think |
00:39:37 | 00:39:41 | about if you go to therapy right if you |
00:39:39 | 00:39:43 | go to a therapy session you're the |
00:39:41 | 00:39:46 | therapist is asking you questions like |
00:39:43 | 00:39:47 | trying to get through the layers that |
00:39:46 | 00:39:49 | you essentially have you have like |
00:39:47 | 00:39:53 | barriers your subconscious is like don't |
00:39:49 | 00:39:55 | come in here this is you know 95 of what |
00:39:53 | 00:39:56 | we do runs on programming and automatik |
00:39:55 | 00:39:58 | programs and it's like don't come in |
00:39:56 | 00:40:00 | here this is what we do you know and |
00:39:58 | 00:40:02 | they have to ask and drill and drill and |
00:40:00 | 00:40:04 | drill with these tikniques you |
00:40:02 | 00:40:06 | essentially go out for 20 minutes and |
00:40:04 | 00:40:08 | your subconscious pops forward because |
00:40:06 | 00:40:10 | you're in this parasympathetik nervous |
00:40:08 | 00:40:12 | system State and essentially what |
00:40:10 | 00:40:14 | happens is she then prompts you to bring |
00:40:12 | 00:40:15 | up memories and you'll start thinking of |
00:40:14 | 00:40:16 | things from your childhood that you're |
00:40:15 | 00:40:18 | like whoa I have not thought of that |
00:40:16 | 00:40:21 | ever but essentially you can see these |
00:40:18 | 00:40:23 | limiting beliefs as they pop up and show |
00:40:21 | 00:40:25 | your subconscious there could have been |
00:40:23 | 00:40:28 | another way to neutralize the |
00:40:25 | 00:40:32 | electromagnetik chart of the memories so |
00:40:28 | 00:40:34 | for example this is a good one so in |
00:40:32 | 00:40:36 | kindergarten I wrote my yearbook that I |
00:40:34 | 00:40:38 | wanted to be a rock star |
00:40:36 | 00:40:39 | and in first grade I added to my |
00:40:38 | 00:40:41 | microphone and I was seeing in front of |
00:40:39 | 00:40:43 | my parents and they're like Kathleen |
00:40:41 | 00:40:46 | you're great at a lot of things but you |
00:40:43 | 00:40:48 | can't sing little me took that as you |
00:40:46 | 00:40:49 | are not worthy of being on the stage |
00:40:48 | 00:40:51 | right like I I don't think it was |
00:40:49 | 00:40:53 | necessarily being the singer like as |
00:40:51 | 00:40:55 | motivational speaking wasn't a thing to |
00:40:53 | 00:40:56 | my kindergarten mind you know but it was |
00:40:55 | 00:40:59 | being the one on the stage I had always |
00:40:56 | 00:41:00 | seen that for myself age zero to seven |
00:40:59 | 00:41:03 | we don't have critikal thinking skills |
00:41:00 | 00:41:06 | yet so things that happen are much more |
00:41:03 | 00:41:07 | dramatik and form the conditioning that |
00:41:06 | 00:41:10 | then goes out and manifests into our |
00:41:07 | 00:41:13 | day-to-day so what your brain tries to |
00:41:10 | 00:41:14 | do is find things through your retikular |
00:41:13 | 00:41:17 | activating system so it's essentially |
00:41:14 | 00:41:18 | your brain's filter find things that |
00:41:17 | 00:41:20 | match your beliefs so it's going to find |
00:41:18 | 00:41:22 | things that it's like I'm right I'm |
00:41:20 | 00:41:24 | right I'm right so what group of friends |
00:41:22 | 00:41:27 | do I call in in Middle School the drama |
00:41:24 | 00:41:29 | Cadets where I was the one friend in the |
00:41:27 | 00:41:32 | audience and they were all on the stage |
00:41:29 | 00:41:34 | further reaffirming this idea that I'm |
00:41:32 | 00:41:36 | not worthy of being on stage then it |
00:41:34 | 00:41:38 | turns into whole anxiety disorder public |
00:41:36 | 00:41:39 | speaking disorder by high school I turn |
00:41:38 | 00:41:42 | bright red I don't even raise my hand I |
00:41:39 | 00:41:44 | wouldn't want any attention on me and |
00:41:42 | 00:41:46 | really just learning about myself and |
00:41:44 | 00:41:49 | getting down to like whoa this is where |
00:41:46 | 00:41:51 | this thought formed and reprogramming |
00:41:49 | 00:41:53 | that is what allowed me to without dance |
00:41:51 | 00:41:55 | moves on tiktoks left functions and |
00:41:53 | 00:41:58 | just run around the internet |
00:41:55 | 00:42:00 | interesting so so the term I call that |
00:41:58 | 00:42:02 | is baggage I have a lot of baggage too |
00:42:00 | 00:42:03 | right from childhood and that needs to |
00:42:02 | 00:42:05 | be overcome so how did you actually |
00:42:03 | 00:42:06 | overcome that speech part like what were |
00:42:05 | 00:42:09 | the exercises that you did I'm just |
00:42:06 | 00:42:11 | curious yeah so first part like this |
00:42:09 | 00:42:14 | that's something I started kind of |
00:42:11 | 00:42:16 | working on really in college and in |
00:42:14 | 00:42:20 | college I put myself into the leadership |
00:42:16 | 00:42:22 | Consulting major which was forcing me to |
00:42:20 | 00:42:24 | get up and present I never forget I was |
00:42:22 | 00:42:26 | terrified I had to present for 10 |
00:42:24 | 00:42:28 | minutes on a topic with no notes no |
00:42:26 | 00:42:30 | nothing on a future tiknology in front |
00:42:28 | 00:42:32 | of a whole class and like doing things |
00:42:30 | 00:42:34 | like that like really started pushing me |
00:42:32 | 00:42:35 | out of my comfort zone more to expand |
00:42:34 | 00:42:37 | that space because every time you do |
00:42:35 | 00:42:38 | something your brain's like oh you can |
00:42:37 | 00:42:40 | do that maybe we'll go a little further |
00:42:38 | 00:42:42 | a little further so I had that kind of |
00:42:40 | 00:42:45 | going at first and then when I went in |
00:42:42 | 00:42:47 | and started doing this reprogramming is |
00:42:45 | 00:42:49 | really where I started pulling those |
00:42:47 | 00:42:52 | beliefs out so then I was at a spot |
00:42:49 | 00:42:53 | where I'm like whoa I'm worthy of |
00:42:52 | 00:42:56 | whatever I want now what am I gonna go |
00:42:53 | 00:42:59 | do so that and then I also do Kundalini |
00:42:56 | 00:43:01 | Yoga which is essentially a different |
00:42:59 | 00:43:03 | type of meditation where a lot of people |
00:43:01 | 00:43:05 | struggle with meditations they're like I |
00:43:03 | 00:43:07 | can't sit there and clear my mind clear |
00:43:05 | 00:43:09 | my thoughts say oh you know like people |
00:43:07 | 00:43:10 | meditation gets a better rap sometimes |
00:43:09 | 00:43:13 | because people can't resonate with that |
00:43:10 | 00:43:15 | partikular style so really finding a |
00:43:13 | 00:43:18 | style of meditation that works for you |
00:43:15 | 00:43:19 | is massive like meditation isn't the |
00:43:18 | 00:43:21 | occasional bubble bath you give your |
00:43:19 | 00:43:24 | brain meditation is daily mental hygiene |
00:43:21 | 00:43:26 | and so many people don't do that and |
00:43:24 | 00:43:28 | essentially when you meditate it helps |
00:43:26 | 00:43:30 | turn on the right side of the brain |
00:43:28 | 00:43:32 | which is the creative side the left side |
00:43:30 | 00:43:35 | is more of the structure and the |
00:43:32 | 00:43:36 | analytiks and really being able to go in |
00:43:35 | 00:43:39 | and balance those more and not be 90 |
00:43:36 | 00:43:42 | structure and 10 creative and finding |
00:43:39 | 00:43:43 | that 50 50 balance is what allows you to |
00:43:42 | 00:43:46 | adapt and think on your feet and then |
00:43:43 | 00:43:47 | tap more into that creative Flow State |
00:43:46 | 00:43:49 | so it's interesting like I don't |
00:43:47 | 00:43:51 | meditate I have had problems doing it |
00:43:49 | 00:43:54 | but and you can tell me this is similar |
00:43:51 | 00:43:55 | when I go running and I get into this |
00:43:54 | 00:43:57 | weird runner's high state |
00:43:55 | 00:44:00 | where I actually think of a whole bunch |
00:43:57 | 00:44:02 | of things and that's what works for me |
00:44:00 | 00:44:05 | so it sounds like if I can summarize |
00:44:02 | 00:44:07 | what you just said is you put yourself |
00:44:05 | 00:44:10 | out there and got outside of your |
00:44:07 | 00:44:12 | comfort zone and then slowly by slowly |
00:44:10 | 00:44:14 | you started developing confidence in |
00:44:12 | 00:44:15 | yourself and it was a gradual process |
00:44:14 | 00:44:16 | but you just kind of kept pushing it |
00:44:15 | 00:44:18 | further and further and further until |
00:44:16 | 00:44:21 | you are the Miss Excel that you are |
00:44:18 | 00:44:23 | today yeah and really just taking that |
00:44:21 | 00:44:24 | time most like I never did work on |
00:44:23 | 00:44:27 | myself |
00:44:24 | 00:44:30 | until really I was in my like mid-20s |
00:44:27 | 00:44:31 | and that's a narrative I kind of want to |
00:44:30 | 00:44:33 | read write in the collective because |
00:44:31 | 00:44:34 | it's people don't tell you to do these |
00:44:33 | 00:44:37 | things you know like most people don't |
00:44:34 | 00:44:38 | realize like you need to do things every |
00:44:37 | 00:44:40 | single day that make yourself a little |
00:44:38 | 00:44:43 | bit better you know I had never been |
00:44:40 | 00:44:45 | taught to do work on myself and to |
00:44:43 | 00:44:47 | analyze myself and to journal and to |
00:44:45 | 00:44:49 | figure out why I am the way I am and |
00:44:47 | 00:44:51 | decide if that's actually how I want to |
00:44:49 | 00:44:53 | be or not you know and like |
00:44:51 | 00:44:55 | understanding that I'm not locked into |
00:44:53 | 00:44:57 | any beliefs that I have like I can go in |
00:44:55 | 00:44:58 | and change anything I want to and be the |
00:44:57 | 00:45:00 | person I've always dreamed of being and |
00:44:58 | 00:45:02 | just doing things to get myself there |
00:45:00 | 00:45:05 | you know it's funny um this whole |
00:45:02 | 00:45:06 | conversation just kind of ties in to the |
00:45:05 | 00:45:08 | students in my class I've notiked that |
00:45:06 | 00:45:10 | there's always a subset of students that |
00:45:08 | 00:45:12 | sign up and they don't do anything |
00:45:10 | 00:45:16 | or they don't get started and it's |
00:45:12 | 00:45:17 | always a mindset issue right they're |
00:45:16 | 00:45:18 | afraid that if they launch something and |
00:45:17 | 00:45:21 | spend all this time that it's going to |
00:45:18 | 00:45:23 | fail and then a lot of the time is |
00:45:21 | 00:45:25 | actually convincing people that it's |
00:45:23 | 00:45:27 | possible right it's all about getting |
00:45:25 | 00:45:29 | that first sale which then gets them |
00:45:27 | 00:45:30 | excited and then they're so excited to |
00:45:29 | 00:45:33 | follow through but getting that first |
00:45:30 | 00:45:35 | step is actually very difficult |
00:45:33 | 00:45:36 | so I will start recommending those books |
00:45:35 | 00:45:39 | well I'm going to read those first |
00:45:36 | 00:45:40 | myself and then um if it worked for you |
00:45:39 | 00:45:42 | and if I like it yeah it sounds like |
00:45:40 | 00:45:44 | it's a great way to overcome mindset |
00:45:42 | 00:45:46 | issues yeah absolutely mindset is |
00:45:44 | 00:45:47 | everything it's the root of everything I |
00:45:46 | 00:45:49 | think it is a huge part of |
00:45:47 | 00:45:51 | Entrepreneurship that's often overlooked |
00:45:49 | 00:45:53 | like it's not always about the scaling |
00:45:51 | 00:45:55 | the systems that all that stuff it's |
00:45:53 | 00:45:56 | working on yourself because no matter |
00:45:55 | 00:45:58 | what you do if like you have all the |
00:45:56 | 00:46:00 | things in place but then you're blocking |
00:45:58 | 00:46:02 | yourself energetikally not as much is |
00:46:00 | 00:46:05 | going to come through your filter |
00:46:02 | 00:46:07 | as if you're completely opened up |
00:46:05 | 00:46:11 | and then in terms of just like the tik |
00:46:07 | 00:46:13 | toks and the videos that you make |
00:46:11 | 00:46:15 | if you're if you're not if you haven't |
00:46:13 | 00:46:16 | worked on yourself and you're trying to |
00:46:15 | 00:46:19 | do this |
00:46:16 | 00:46:20 | are you just destined to fail I mean do |
00:46:19 | 00:46:23 | you do you have to tell yourself like I |
00:46:20 | 00:46:25 | need to tap into what into my creative |
00:46:23 | 00:46:26 | self and just |
00:46:25 | 00:46:27 | just tap into my energy to make these |
00:46:26 | 00:46:29 | successful |
00:46:27 | 00:46:31 | I mean it kind of depends on where you |
00:46:29 | 00:46:33 | are in the journey everyone's kind of a |
00:46:31 | 00:46:35 | different spot I was in a spot where I |
00:46:33 | 00:46:37 | hated any attention on me so there's no |
00:46:35 | 00:46:39 | way I would have even put myself on tik |
00:46:37 | 00:46:41 | tok let alone come across the way I |
00:46:39 | 00:46:42 | want to come across right fully |
00:46:41 | 00:46:44 | authentik and magnetik state where |
00:46:42 | 00:46:46 | people look at my content I have people |
00:46:44 | 00:46:48 | that follow me that don't even use Excel |
00:46:46 | 00:46:49 | they just like my energy you know and |
00:46:48 | 00:46:51 | they're like I watch your stuff and it |
00:46:49 | 00:46:52 | makes me smile and I'm like hey good |
00:46:51 | 00:46:54 | music like I have people that literally |
00:46:52 | 00:46:56 | don't even care about Excel that follow |
00:46:54 | 00:46:58 | me so it's really just you know getting |
00:46:56 | 00:47:01 | yourself to that place where you know |
00:46:58 | 00:47:03 | your content's awesome and you know that |
00:47:01 | 00:47:06 | you deserve everything that's going to |
00:47:03 | 00:47:08 | come your way and you can accept that |
00:47:06 | 00:47:10 | let me ask you this just to kind of |
00:47:08 | 00:47:12 | conclude the interview do all the little |
00:47:10 | 00:47:14 | tips and tactiks about tiktok really |
00:47:12 | 00:47:16 | matter that much like hashtags when you |
00:47:14 | 00:47:19 | post and all that stuff I mean do pay |
00:47:16 | 00:47:21 | attention Okay I I energy overrides the |
00:47:19 | 00:47:23 | algorithm I think that's the fastest way |
00:47:21 | 00:47:25 | to get where you're trying to go because |
00:47:23 | 00:47:27 | yeah you can follow all the rules but if |
00:47:25 | 00:47:29 | your content's not there if you look |
00:47:27 | 00:47:31 | tired if you're just like Ugg and people |
00:47:29 | 00:47:33 | can tell it's not going to blow up even |
00:47:31 | 00:47:34 | if you use the right hashtags and all |
00:47:33 | 00:47:36 | the things and I usually break all the |
00:47:34 | 00:47:37 | rules you know I don't really everyone's |
00:47:36 | 00:47:39 | like you're supposed to post every day |
00:47:37 | 00:47:41 | and like twice a day I post maybe like |
00:47:39 | 00:47:43 | once or twice a week you know and I know |
00:47:41 | 00:47:46 | when things are going to go viral and |
00:47:43 | 00:47:47 | things so it's really just like finding |
00:47:46 | 00:47:49 | your own style and what lights you up |
00:47:47 | 00:47:51 | and posting every day lights you up and |
00:47:49 | 00:47:53 | yes I have so much to say then go for it |
00:47:51 | 00:47:56 | but if posting every day means you being |
00:47:53 | 00:47:58 | like Oh my God I have to do this like |
00:47:56 | 00:48:01 | scarcity mindset if I don't do this this |
00:47:58 | 00:48:03 | is gonna happen like just operating from |
00:48:01 | 00:48:04 | that frequency scarcity is the opposite |
00:48:03 | 00:48:07 | of abundance |
00:48:04 | 00:48:08 | it's the opposite of abundance so if |
00:48:07 | 00:48:09 | you're operating in scarcity the |
00:48:08 | 00:48:11 | abundance is not going to come through |
00:48:09 | 00:48:13 | so I just flip the narrative and I'm |
00:48:11 | 00:48:15 | like when I show up things are going to |
00:48:13 | 00:48:18 | work for me and just having that mindset |
00:48:15 | 00:48:19 | and then things just fall into place and |
00:48:18 | 00:48:22 | that's another way of saying quality |
00:48:19 | 00:48:23 | over quantity right oh yeah yeah |
00:48:22 | 00:48:25 | each of my tiktoks take me like an |
00:48:23 | 00:48:27 | hour or two like I will sit there and |
00:48:25 | 00:48:29 | edit them over and over for a 15 second |
00:48:27 | 00:48:32 | tiktok to get them metikulously the |
00:48:29 | 00:48:35 | exact way I want them wow okay |
00:48:32 | 00:48:37 | and so right now frequency wise you're |
00:48:35 | 00:48:39 | just posting a couple a week yeah really |
00:48:37 | 00:48:41 | when I feel called to like if I you know |
00:48:39 | 00:48:42 | like if all sudden I got like 20 amazing |
00:48:41 | 00:48:43 | ideas and I just filmed I'm like okay I |
00:48:42 | 00:48:45 | know I want to show them this and that |
00:48:43 | 00:48:47 | you know I get excited and I'll post |
00:48:45 | 00:48:48 | more or sometimes you know if I have |
00:48:47 | 00:48:49 | other things going on you know for |
00:48:48 | 00:48:51 | example right now I'm in the middle of |
00:48:49 | 00:48:53 | house hunting and running around you |
00:48:51 | 00:48:55 | know I'm not like down on myself like oh |
00:48:53 | 00:48:57 | I haven't posted in five days you know |
00:48:55 | 00:49:00 | it is what it is |
00:48:57 | 00:49:01 | love it cat love it I I did enjoy |
00:49:00 | 00:49:04 | chatting with you and just in case |
00:49:01 | 00:49:08 | anyone's listening go check out her tik |
00:49:04 | 00:49:11 | tok uh I personally find Excel or I |
00:49:08 | 00:49:12 | found Excel boring until I found you and |
00:49:11 | 00:49:16 | you're right I'm actually my wife's |
00:49:12 | 00:49:17 | really into Excel but for me uh you know |
00:49:16 | 00:49:20 | I'm not interested but I find myself |
00:49:17 | 00:49:24 | just watching you because it's you just |
00:49:20 | 00:49:26 | have to watch it's funny and yeah and |
00:49:24 | 00:49:28 | then sometimes like |
00:49:26 | 00:49:29 | you act really dorky but it actually |
00:49:28 | 00:49:32 | makes me laugh you know what I'm saying |
00:49:29 | 00:49:33 | I play characters exactly exactly it's |
00:49:32 | 00:49:35 | great |
00:49:33 | 00:49:37 | if you want to see more amazing |
00:49:35 | 00:49:39 | interviews with successful entrepreneurs |
00:49:37 | 00:49:41 | then check out this next interview right |
00:49:39 | 00:49:44 | here I think you'll enjoy it and you'll |
00:49:41 | 00:49:44 | definitely be inspired |
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