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How to Make $550,000 with Facebook Scaling Strategy

Published on: November 17 2023 by taysthetic.

How to Make $550,000 with Facebook Scaling Strategy

Table of Contents

  1. Introduction
  2. The Success of a Shopify Drop Shipping Store
  3. The Facebook Ad Strategy
    • Testing Drop Shipping Products
    • Scaling Your Ads
  4. Vertical Scaling
  5. Horizontal Scaling
  6. Lookalike Audiences
  7. Increasing Budget and Optimization
  8. Tips for Scaling
  9. Conclusion


Over the past three months, I have achieved remarkable success with my Shopify Drop Shipping store, generating over $500,000 in revenue. In this article, I will share the Facebook ad strategy that I have used to achieve these results. My name is Taye, and I have been involved in Drop Shipping for nearly six years. I believe in transparency, which is why I will provide you with an in-depth look at the numbers, profits, and strategies behind my successful store.

The Success of a Shopify Drop Shipping Store

Let's dive into the numbers behind the success of my Drop Shipping store. Over the last 90 days, I generated over $500,000 in revenue. By looking at the monthly breakdown, we can see that July was the month where most of the scaling took place, with $316,000 in revenue. In August, I reached $147,000, and in September, I achieved nearly $90,000 in revenue. The daily sales ranged from $4,000 to $6,000 during this period.

It is important to note that running an e-commerce business, especially a Drop Shipping business, comes with certain challenges. In my case, there were unexpected delays with product shipment and a few issues with the product itself. However, such problems are inherent to the industry, and despite these challenges, I am delighted to have made a net profit of around $16,000 from a $90,000 revenue month. Moving forward, I aim to increase these profit margins in the coming months.

The Facebook Ad Strategy

Now, let's delve into the Facebook ad strategy that has allowed me to achieve these impressive results. When testing Drop Shipping products using Facebook ads, I follow a specific approach. First, I create a new sales campaign featuring ten ad sets, each with a budget of $10. Within each ad set, I target a broad interest related to the niche of my product. For example, if I am selling kitchen products, I would create ad sets with interests such as "kitchen" and "cooking."

To ensure effectiveness, each ad set should have two to three unique ads. These ads can be in the form of both photos and videos. I recommend testing videos by changing the content shown within the first 2 to 3 seconds. This approach ensures that the ads capture the attention of the target audience.

Testing Drop Shipping Products

The key to testing Drop Shipping products lies in analyzing the performance of the ad sets. I look for ad sets with a Return on Ad Spend (ROAS) that is at least two times higher than the break-even ROAS. Additionally, I pay attention to the Cost per Purchase to ensure it is within an acceptable range. By using a simple calculator, I determine whether an ad set is profitable by comparing the selling price and the cost of goods.

To increase profitability, I recommend utilizing upselling techniques. By offering related products or discounts to customers after they make a purchase, you can increase your average order value. Utilizing apps such as After Sell can significantly impact your revenue. For example, by employing this app on my store, I generated an additional $33,000 in revenue.

Scaling Your Ads

Once you have identified winning ad sets, it is time to scale your ads. Scaling on Facebook ads can be done in two ways: vertical scaling and horizontal scaling. Vertical scaling involves duplicating a winning ad set and progressively increasing its budget. I recommend increasing the budget by 20% every 2 to 3 days, ensuring that the ad set remains profitable.

Horizontal scaling entails expanding your product and ads to reach new audiences. You can create duplicate ad sets targeting different interests or utilize Facebook Lookalike Audiences. Lookalike Audiences are particularly powerful in finding potential customers based on existing data in your ad account. By creating various lookalike audiences, you can target different segments and expand your reach further.

Increasing Budget and Optimization

When you have multiple ad sets performing well following the vertical scaling method, you can consolidate them into a Campaign Budget Optimization (CBO) campaign. This involves duplicating the successful ad sets into a new campaign and activating CBO. Start with a $500 budget, launching the campaign at midnight. If the campaign proves profitable within 2 to 3 days, increase the budget by 20%. Continue increasing the budget every 2 days as long as the ad sets remain profitable.

To optimize CBO campaigns further, duplicate your best-performing interest and create five copies within the same CBO campaign. This allows you to reach different segments of the audience, potentially improving performance. Additionally, continue testing new lookalike audiences based on different events, such as video views, website visits, and purchase history.

Tips for Scaling

Here are a few additional tips to consider when scaling your Facebook ads for Drop Shipping:

  1. Experiment with different interest targets and lookalike audiences to expand your reach.
  2. Test various countries to find additional profitable markets.
  3. Monitor the performance of your ad sets regularly, eliminating any that are not profitable.
  4. Consider cross-selling and upselling techniques to increase average order value.
  5. Utilize app integrations, such as After Sell, to offer post-purchase incentives and promotions.
  6. Be cautious with budget increases and ensure your ads remain profitable before scaling aggressively.


Scaling a Shopify Drop Shipping store requires a strategic approach to Facebook advertising. By following the tested methods outlined in this article, you can increase your revenue and profitability. Remember to focus on testing your products, using vertical and horizontal scaling techniques, and optimizing your campaigns for maximum results. With persistence and adaptation, you can achieve impressive success in the world of Drop Shipping.

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