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How to Make a Mobile Only Adwords Campaign

Published on: December 5 2022 by Travis Marziani

In today's digital age, having a mobile-only Adwords campaign is becoming increasingly important. With more and more people accessing the internet through their mobile devices, it's crucial for businesses to optimize their advertising efforts for mobile. In this article, we'll discuss the steps you can take to create a successful mobile-only Adwords campaign.

Step 1: Understand your audience

The first step in creating a successful mobile-only Adwords campaign is to understand your audience. Who are they? What are their needs and interests? What types of devices do they use to access the internet? By answering these questions, you can tailor your ad copy and targeting to effectively reach your target audience.

Step 2: Create mobile-friendly ad copy

When creating ad copy for your mobile-only campaign, it's important to keep it short, concise, and easy to read on a small screen. Use contractions and colloquialisms to make your ad copy more relatable and engaging. Avoid using repetitive phrases and unnatural sentence structures. Use interjections and transitional phrases to create a sense of urgency and excitement.

Step 3: Optimize for mobile devices

To ensure your ads are effectively reaching your mobile audience, it's important to optimize them for mobile devices. This includes creating responsive landing pages that are easy to navigate on a small screen, using mobile-specific ad formats, and adjusting your bids for mobile devices.

Step 4: Monitor and adjust your campaign

Once your mobile-only Adwords campaign is up and running, it's important to monitor its performance and make adjustments as needed. Use analytics tools to track your campaign's performance and adjust your targeting and ad copy accordingly. Don't be afraid to experiment with different strategies to find what works best for your business.

Creating a successful mobile-only Adwords campaign requires a deep understanding of your audience, mobile-friendly ad copy, optimization for mobile devices, and ongoing monitoring and adjustments. By following these steps, you can effectively reach your target audience on their mobile devices and drive more conversions for your business.

How to Make a Mobile Only Adwords Campaign

The article is about making a mobile-only campaign within AdWords, which can help ecommerce store owners capitalize on the rise of mobile traffic. The aim is to show how to target only mobile customers and make a campaign that is mostly mobile-based.

Key Points:

- In AdWords, set the mobile bid adjustment, which means what percentage change you want for a mobile device versus a computer.

- By setting the bid at something extremely low, like 7 cents, you are not going to get any desktop traffic because your bid is so low, but then you can go into the settings and increase your percentage to 300%, meaning you are willing to bid 28 cents on a mobile click and only 7 cents on desktop.

- This will make it so that it's probably only going to be mobile traffic, and the desktop bid will be so low that it will not be available on PC because it's too far below the minimum.

- To ensure this technique works, set the bid at something higher, like 25 cents, which would mean it's bidding 25 cents on computers and tablets and only 1 cent on mobile.

- There is no way to 100% guarantee that your campaign is only mobile, but this technique should work 99% of the time.

Mobile traffic is on the rise, and as an ecommerce store owner, it's important to capitalize on this trend. Making a mobile-only campaign within AdWords can help you target only mobile customers and make a campaign that is mostly mobile-based. By setting the mobile bid adjustment and bid at a low amount, you can ensure that your campaign is mostly mobile-based. While there is no 100% guarantee that your campaign is only mobile, this technique should work 99% of the time.

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