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How To Make Ecommerce Video Ads (Easiest Way)

Published on: December 13 2022 by Arie Scherson

In today's digital age, ecommerce businesses are becoming increasingly popular. With the rise of social media and the internet, ecommerce video ads have become an essential marketing tool. These ads help businesses showcase their products and services in a more engaging and interactive way, ultimately leading to increased sales and revenue.

Tips on making ecommerce video ads:

1. Define your target audience: Before creating your ad, it's crucial to understand who your target audience is. What are their interests, needs, and pain points? This information will help you tailor your ad to your audience and make it more effective.

2. Keep it short and sweet: Attention spans are short, so it's essential to keep your ad short and to the point. Ideally, your ad should be no longer than 30 seconds. This will ensure that your audience doesn't lose interest and will be more likely to engage with your ad.

3. Use high-quality visuals and audio: Your ad should look and sound professional. Invest in high-quality visuals and audio to make your ad stand out. This will give your audience the impression that your business is professional and trustworthy.

4. Showcase your product/service: Your ad should showcase your product or service in a way that highlights its unique features and benefits. Use visuals and audio to demonstrate how your product or service can solve your audience's problems or meet their needs.

5. Include a call-to-action: Your ad should include a clear call-to-action (CTA) that encourages your audience to take action. This could be anything from visiting your website to making a purchase. Make sure your CTA is clear and concise so that your audience knows exactly what to do.

Creating ecommerce video ads can seem daunting at first, but with the right approach, it can be a highly effective marketing tool. By defining your target audience, keeping your ad short and sweet, using high-quality visuals and audio, showcasing your product or service, and including a clear call-to-action, you can create ecommerce video ads that drive engagement, leads, and sales.

How To Make Ecommerce Video Ads (Easiest Way)

How to Create Video Ads in the Simplest Way Possible

In this article, we will be discussing how to create video ads step by step in the simplest way possible. Video ads are extremely popular, and we will explore how to create them without the need for expensive software.


- Go to the TikTok Creative Center to find inspiration for video ads.

- Explore top ads on TikTok and dissect why they work.

- Look for branded ads to make your ads congruent with your website or store.

Creating Video Ads:

- Use InVideo to create video ads.

- InVideo has preset sizes for different platforms, including TikTok.

- Use templates or create your own videos to test what works.

- Use fast-paced videos in the first three seconds to capture attention.

- Add text to pop out a second after the video starts.

- Use stock footage to enhance your ads.

- Include a call-to-action, such as a free gift with purchase.

Creating video ads may seem daunting, but with the right resources and tools, it can be done easily and efficiently. By finding inspiration, using InVideo, and experimenting with different techniques, you can create effective video ads that will elevate your business.

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