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How To Make Free + Shipping More Effective (Shopify)

Published on: December 4 2022 by Hayden Bowles

Free shipping is a great way to attract customers and increase sales on your Shopify store. However, it's not enough to simply offer free shipping. In order to make it more effective, you need to approach it strategically. In this article, we will discuss how to make free shipping more effective on Shopify.

1. Understand Your Customer's Needs

- Determine what your customer's shipping preferences are.

- Look at your customer's purchasing habits.

- Understand what motivates your customer to make a purchase.

2. Set Up Free Shipping Thresholds

- Set a minimum order amount for free shipping.

- Offer free shipping on select items or categories.

3. Highlight Free Shipping Prominently

- Use clear and bold messaging on your website.

- Display free shipping information on product pages.

- Add a banner or pop-up to advertise free shipping.

4. Use Shipping as a Marketing Tool

- Offer free shipping as a promotion or limited time offer.

- Use shipping to upsell customers to higher-priced products.

- Use shipping to encourage repeat purchases.

5. Offer Multiple Shipping Options

- Offer standard and expedited shipping.

- Provide tracking information to customers.

- Allow customers to choose their preferred shipping carrier.

Free shipping is a powerful tool to increase sales on your Shopify store. By understanding your customer's needs, setting up free shipping thresholds, highlighting free shipping prominently, using shipping as a marketing tool, and offering multiple shipping options, you can make free shipping more effective and drive more sales to your store.

How To Make Free + Shipping More Effective (Shopify)

How to Make Free Plus Shipping More Effective

In this video, Hayden shares his insights on how to make free plus shipping more effective. He talks about the importance of being transparent with the offer, the value gap, and a unique strategy called double price.

Main Points:

1. Common Mindset: Many people believe that free plus shipping is dead, but Hayden argues that it still works and is a great customer acquisition strategy.

2. Be Transparent: Don't try to hide the fact that customers have to pay for shipping. Instead, put it in a certain location, such as the ad copy, caption, or product description. Be careful about how you present it, and don't make it stand out too much.

3. Value Gap: Offer products that have a significant value gap, meaning that they are priced much lower than what they can be found for elsewhere. This will encourage customers to buy from you instead of a more credible source.

4. Double Price: Hayden came up with a unique strategy called double price, which involves offering two shipping options with different prices. This makes the offer seem more legitimate and provides customers with a choice.

5. Testing: Hayden is still testing out the double price strategy and recommends that others do the same. Free plus shipping is not going anywhere, and it's essential to be creative and market differently to make it work.

Free plus shipping is a powerful customer acquisition strategy that can be made even more effective with the right tactics. Being transparent, offering products with a significant value gap, and testing out unique strategies like double price can help increase conversions and boost revenue.

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