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how to make instagram ads

Published on: February 8 2023 by pipiads

How To Create And Run Instagram Ads (Quick Tutorial)

hey guys, today let's learn how to create and run Instagram ads well, over here on our Instagram public applications on our devices, our or our phones. well, all we need to do over here is actually download the application called the ad manager. so when you search onto your app store, I want you to head on over onto the ad manager so search for ads ads manager, which should be offered by Facebook and Instagram as well. as you can see, we have this application called The Meta ads manager. so if you do want to head on over and run some ads and also create some ads over onto your Instagram page, you could actually use this application because, since it is by meta, which is the company of Facebook and Instagram, you could actually use this application to create your ad. but first of all, you do need to create an account first, so click on continue now, since I do already have my Facebook already logged in, it actually automatikally detected my Facebook account, which is also linked to my Instagram account. so go ahead and continue with your Facebook account and click on yeah, continue. okay, perfect. so if you want to head on over and run your ads, I want you to actually click on over onto the plus icon right here in the very bottom, so click on the plus icon and then I want you to run some campaigns and stuff like that. so, basically, to create your ads, you actually need to create your an objective over here. so, as you can see over here, you can actually choose, um, some post engagement, some video views, some website traffic and a lot, bunch, a lot of uh other options over here available now, since, as you can see here, there is an Instagram logo- logo to my business. so that is basically, um, what we're after, which is good because we don't really have to to keep in mind, or rather to think about, uh, if this ad is going to run on Instagram, so go ahead and continue with that. and, of course, um, just choose a which objective that you want and click on continue. and, of course, I think I want to choose maybe, my reach, so go ahead and click on reach. and basically all we need to do once we are here now, is actually choose what type of AD we want. as you can see here, image for all placement accepts for story ads. so just choose this specific image over here. you can change that clicking on over 100 format. you can change it onto a carousel, a single video or a hosts. you can also choose to make it a post. okay, I think I want to choose a post for this. you can now get it and now, basically, you could choose to create a post, and if you do want to create a post, you can just add any text over here, and as well as an image, if you'd like to, and then basically, you click on continue and the next step will also become the um audience, um, basically editing what specific audience you want this to, you know, be targeted to, and, as you can see, all we need to do is click on to the next icon right here, and then also some of these options that we can actually edit and change, and the next step is, of course, for us to actually pay for the ad to be run. so go ahead and just enter your credit card details so that meta could actually run your ad on Instagram as well, and then click on continue and then you should be able to run your ads on Instagram. okay, guys, thank you guys for watching this video. I'll see you guys in the next one, and again, this has been how to web.

Ultimate Instagram Ads Tutorial for Beginners (2022): Step-by-Step Process For Running Instagram Ads

hello you, wonderful humans, and welcome back to the channel. if you're new to the channel, we- or me, just for today- are from High season, a social media agency that helps business owners, entrepreneurs and marketers step their social media game up and break the algorithm. today, by popular demand, by our insights, by our comments from you, I am finally doing an upgraded and, I'd say, a more comprehensive video on how to use Instagram ads and, more importantly, how to optimize your Instagram ads for high performance. now, an important note: I'll be saying Instagram, but this also applies to Facebook as well, since they're under the same company, under meta, and you'll be using meta ads manager. and if you have been wondering whether or not you should be running ads on Instagram and you're hoping to get a bit of insight, yes, you should. I've been running ads for over seven years and the amount of impact that they've had on our clients in terms of the results we've seen is incredible. ads are very powerful. they help you drive sales in your business, they help you increase your brand awareness, they help you reach your target audience. they are the way to break the algorithm and get to the exact person that you want to, so that you could drive the objectives that you want for your business. so I'm not going to go so long into this intro. we're going to Dive Right In. but I do want to let you guys know that we did create an Instagram ads checklist that's going to be in the description box below. it will help you as you go through this video. so if you want to take a pause and go through and download it, it'll help you when we're going step by step through this. so, without further Ado, let's tok about how to create a high performing Instagram or Facebook ad and stik to the end, because I'm going to give you some of my favorite tips and hacks and secrets to make sure that your ads are performing well. let's get started, okay, so everything that's happening today and all good things and good ads happening- ads managers. so here I am with ads manager on my screen here now. this is obviously an account that I'm not using. it's just like a specific account in order to create tutorials like these. I just want to make it clear, okay, ads manager is where powerful ads happen and that's where you're able to optimize for the best performance. so if you want to run a very good, well optimized ad, that has to happen in ads manager, not the Boost button. okay, if you want me to go into another video and explain the differences between ads manager and a boost button, just let me know in the comments below and I'll cover that. but that is not where you want to be. so in order to access your ads manager, you're just going to go to facebookcom add slash manager and the first thing that you'll do is set up your ad account. so I won't spend too much time in this because it's a little bit administrative. but what you do is you go to the ad account settings and that's where you're going to be adding in your time zone, your location, your credit card details and all your other key information. if you need to have any AD account roles, that's where you would add them in, and then you'd open your payment settings and that's where you're able to enter your credit card information or any credits- any of those things that you have- so that you're able to start running ads. so if you're watching this video and it's your first time running ads, pause here, go and set yourself up, add all those details in, or you can just choose to continue and just watch through for this first time, absorb it and then come back, set everything up and then go step by step with me through creating your ad. all right, so let's say you are completed with this. what you're going to do now is go into ads manager now. did you all know that? these three lines? so that's what you're going to hit? you're going to hit the three lines, but did you all know that those three lines were called like a burger? this is something that our web developer told us and I didn't know that. that was back in the day. I always just said three lines. but anyways, you're gonna hit the three lines in the, or the burger in the top left corner there, and you're going to navigate to ads manager. so I'm an ads manager now. that's just loading up, and they're probably going to tell me again that I need to set up my payment account. maybe it'll pop up, maybe. well, yeah, it is okay. so every ad has three parts, right. there's the campaign, there's the ad sets and there are the ads. so that's how your ads are all going to be segmented out. so you'll see here, when you're actually looking at the campaigns, there are included here. the campaign is where your ad objective is chosen. it's really where you're deciding what you want your ad to achieve and, based on what your objectives are, then you'll see ad sets. ad sets is where you're telling meta who you want your ad to be seen to. that's where you're letting them know what the budget's going to be and that's where you're also deciding on your placements and your dates, including a few other things. and then we have ads. that's the actual creative itself. so that's actually what your Target demographic is going to see. so we'll head over and we'll hit create here. here you're able to choose your campaign objective and what's really important to consider is that your campaign objective should match your business objectives. they should be completely aligned with your business goals and meta makes this very easily by outlining them clearly in terms of what they do. so if you look here, we have three parts when we're really considering the of sales funnel. right, we have awareness, we have consideration and we have conversions, and each of these can fall into any part of that, depending on what you want to achieve. so the awareness objective- anything under that- is going to be showing your ads to as many people as possible. so you'll see here that they're saying: awareness shows your ads to people who are most likely to remember them. so that's really the first part of your sales funnel and, tiknically, where you should start introducing yourself to people. traffic ads and engagement ads- now these all fall under consideration in the ads funnel and this is where you want to encourage a specific action. so, be it to send someone to your website or to like your post, so that you can keep increasing your engagement, which is also very key, or you can also be sending them to your website or your landing page. that's what you'd be doing with these objectives here. sorry guys, my Siri was just toking to me on my watch. so, anyways, as I was saying, that's where you're really going to break the algorithm. so, with your organic content, you're often asking people to do certain things. you have these call to actions, but sometimes they can fall on deaf ears because you know reach can be down even with the tactiks that we implement. but when you have ads that are specifically directing people to something, you're breaking by that algorithm, breaking past it and actually getting your content in front of them. so when we tok about asking for engagement, you can run an ad and get that engagement that you want with the exact target audience that you want. now, when we start moving up or moving down into the sales funnel and looking at conversion, so really getting that sale or getting that specific thing that you really want, that is going to drive, usually, Revenue in your business. that's where we're getting into the sales section here and these are really going to encourage and influence people who are already interested in your business. based on moving down into the sales funnel to actually perform that action, to either convert into a sale, convert into a download. a little bit more advanced in that, I would recommend that you start going through awareness and engagement, as before you lead into two conversion ads also. conversion ads operate best when they have a lot of data and you're only going to build that data by running several ads so that you can build an a.

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The BEST Way To Advertise On Instagram In 2022 (SECRET)

there are three things you need to know if you want to create effective, high converting and profitable instagram ads. first, you need to be using the right kind of ad format. you see, instagram has changed a lot over the past few months and there's one kind of ad format that's working better than pretty much any other kind of instagram ad right now. if you choose the wrong ad format, or worse, just go along with the default settings and leave it up to instagram to decide where to show your ad, it doesn't matter how smart or funny or creative your instagram ads are, they're just not gonna work. next, you need to script your ad in a very specific way, known as p-a-s-o or paso. this is going to hook your viewer right from the start, keep them engaged throughout your ad and get them to take action at the end. but don't worry if you've never heard of this before- most people haven't- so i'm going to show you exactly what it means and how you can incorporate it into your instagram ads. and lastly, you need to use something called sequencing. sequencing is an advertising strategy that not a lot of people know about, but it's been proven to increase your ads consumption by 87 and the amount of conversions you get by 56 or more. understanding how sequencing works won't just make your instagram ads more effective, but you'll see how you can apply this to any and all marketing and advertising you create from today forward. sequencing really is the closest thing to a marketing magic bullet that i've ever found. so let me show you how it's done, starting with the all-important ad format. fun fact: you probably already knew this, but instagram is no longer a photo sharing app. now they all about that video life. the head of instagram, adam massari, said this last year, but they backed it up by changing the algorithm and pretty much wiping out any hopes of organic reach from photos and replacing everybody's feeds with video, but not just any kinds of videos: a very specific and very familiar looking kind of video known as the instagram reel, a short form vertikal video with all the makings of its competitor, tiktok. in fact, it's pretty obvious that instagram reels is a direct copy of tiktok. but all is fair in love and war- and this is war anyway, i guess instagram figured: if you can't beat tiktok, you might as well join them or at least copy exactly what they're doing. and so instagram hopped on the tiktok bandwagon, essentially leveraging the popularity of this new format and did everything they could to get their existing users to adopt this new reels feature. now, this next part's worth paying extra attention to because it's going to serve you for many years to come. anytime an app like instagram or facebook or tiktok or whatever launches a new feature, they give that feature a bit of a head start, a little extra push and some algorithmic support in order to try to get it to catch on a little faster. essentially, the way it works is that they reward the creators and advertisers who use their new features by giving them a disproportionate amount of new reach in order to help them get this new feature in front of as many people as possible. and that's what happened with reels, exactly like what happened with lives and stories and carousels and, well, anything and everything they ever launched. this is why, while you want to be careful to not chase after too many different shiny objects, you also want to be able to capitalize on new trends, because they often offer these massive first mover advantages to the people that adopt those early tiknologies and early tools. long story short people like reels, and instagram wants you to use reels, and not just organically either, but is a powerful advertising tool that right now is getting better results than pretty much any other placement on instagram, and you can safely test out story placements alongside your reels placements with just the click of a button, and creating an instagram reels only ad is really pretty simple. now, if this is your first instagram ad ever, then it's important to understand that facebook owns instagram, so the way that you create instagram ads is actually through the facebook ads manager. so in order to run instagram ads, the first thing you need to do is sign up for a facebook ads manager account. once that's done, you're pretty much off to the races. so to set up an instagram reels ad, all you need to do is first log into your facebook ads manager account and, once inside, choose your objective and targeting options- i'll tok about that more in just a minute- and then choose manual placements and select reels. you can upload an existing reel that you already have or you can create a brand new reel from scratch, which is usually what i recommend. this is because, when you're upgrading your marketing strategy from free organic traffic to paid online advertising- and real money is on the line- you want to make sure that you're doing everything in your power to optimize this ad for the highest likelihood of success. okay, next up, let's tok about how to script your ad for maximum impact, because, make no mistake, the advertisers that are getting the best results with their instagram ads right now are thoughtful and strategic and very careful about what they say and how they're saying it. if you're the kind of person who's comfortable just getting in front of the camera, hitting record and trying to nail it in your first shot, that's awesome. you have a gift, my friend. most people, though myself included, are gonna benefit by just a little bit of prep work and some planning to make sure that we say the right things in the right way at the right time. in fact, even after having created thousands of ads over the past 10 years for brands and businesses of all shapes and sizes, i still spend most of my advertising time on writing and editing my ads in order to make them as powerful and impactful as possible, and over the years, i've found that whenever i get stuck or just can't seem to get inspired or come up with anything new, all i need to do is go back to one of my favorite copywriting frameworks of all time- paso. so let me show you what that looks like now. vaso or paso stands for pain, agitate, solution and outcome. this is a proven formula because it gets right to the core of what's really important with your message, which is your customer and their problems. you then agitate the problem by showing them just how bad it is before moving on to the solution- your solution, and then wrapping it all up with the outcome and the results that they'll experience. now, obviously, you're going to want to jazz it up just a little bit more and make it specific to your business and your market in your industry, but to show you what this might look like in the real world, here's an example of a grizzly bear self-defense course known as bare jitsu, a popular and practikal martial art. up here in canada. there's nothing worse than going for a nice walk in the woods only to be confronted by an angry bear. face to face with this 800 pound giant of the forest, your options are extremely limited. you can't outrun it, outclimb it or out fight it, that is, unless you're armed with the skills of bare jitsu, a non-lethal martial art crafted in the back country of canada's most remote wilderness that can help you defend yourself against one of the forest's most dangerous predators. after you learn the art of bare jitsu, you can walk freely, safely and confidently, knowing that you have the skills and experience to conquer anything that nature can throw at you. [Music]. okay, now that we've got that covered, next sequence: a strategy that's been proven to increase the consumption of your ads by 87 and your conversions by 56 or more. there was a us-based advertising research study done by adaptly, facebook and refinery29. their goal was to try to find out what advertising strategy worked best. option a was to create a single ad with a single call to action. essentially, one ad, one call to action, which is pretty standard in how most people do their advertising.

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How to Run Ads on Instagram - Complete Instagram Ads Tutorial

everyone. in today's video, i want to show you how to run a successful instagram ad. in the previous video, i showed you how to create the actual ad itself. it was a video ad that we created from scratch. if you haven't watched that, you could watch that after this video. it walks you exactly on what platform i use and how i create my videos right on the computer here without really any tiknical knowledge. but this video is focused on creating the ad itself: targeting people, running the actual creative on the ad: titles, descriptions- everything you need to know is covered in this video. for instagram ads now, i mentioned this before in the other video, but do not use instagram app to run ads. if you have a business account, you'll see this promote icon right here and you could do that, but it's very limited. i only do that when i only have my mobile phone and i want to run a quick ad and not spend a lot of money. a lot of the information on targeting, a lot of the ways you really optimize an ad, is not built into this. it's built into the facebook ad platform that i'll show you in this video on how to use. facebook and instagram are the same ad platform. facebook owns instagram. they bought it way back in 2012, so it's all the same. the only thing that changes between facebook ads and instagram ads is the creative of the ad, how you lay out that, how you make that and then where the ad gets placed at the end of the ad creation process. i'll show you all this step by step, so it's a lot more clear. rather than me toking, let's jump in the computer here and set up our instagram ad. to get started with instagram ads, go to businessfacebookcom. this is the place where we're gonna set up our ad accounts. it does say facebook, but, as i mentioned, facebook and instagram are the same ad platform, and the reason why i want you to set this up the business manager is this is going to allow you to run more than one ad account. personally, you get one ad account, and even if you only plan to running one ad for one business, this is still the best workflow. you could later request access to other pages for from different ad accounts and you could assign permission to other people to help you with your ads too, and this is just the typical workflow of running ads on facebook and on instagram. go ahead and create an account here. i covered this in a different video. i'll put that video link in the description and i'm going to log into my account here so i could show you the next step, and this is typically the next page after you set up your ad account, your business manager account, and what we want to do is we want to create on more tools over here and go to our ad manager. this is where everything is going to take place, inside of ad manager. now, if you don't go this route through the business manager and you just do this from your personal facebook account- here i'm on a personal facebook account- you could press the plus sign here and then you could press ads. but this actually shows you a different setup process that i'm going to show you. everything's applicable, but this is just more limited than the workflow that i'm showing you. so, if you can follow along, so you come to this page and i'm gonna walk you through this page here. all right, let's go through creating our instagram ad and remember this is also gonna show you how to make facebook ads too. so it's all in one and it's basically laid out in three sections and i'm going to walk you through each one. at the top level. you have your campaign and then inside of that you have ad sets, and inside of ad sets will have our actual ad. so let's see what each one is going to get us. so let's start with campaign and to create one, we just press create right here, and this is the campaign objective that you need to choose here. now i'm going to walk you through a few of these, but almost every time that i use this, i'm going to choose traffic as my campaign objective. this basically means, if you go over the eye, it's going to show you. i'm going to send people to my website. that's what my goal is for running this instagram campaign. now, if i'm selling a digital course, which i am in this case, or if i'm selling a product or even getting information to people, this is a good one to choose, but i'll walk you through each one. there's three columns. awareness is just what it sounds like: brand awareness. so coca-cola or big brands may just do brand awareness. you just want to get your brand in front of people. same with reach: you just want to reach the maximum amount of people. now, brand awareness is a little bit better because it actually shows you to people that are likely to remember it, and instagram and facebook know a lot about people on those platforms, so this is how it's able to know that. and reach is just if you wanted to be shown to the most number of people that you could reach. now this is for you. if you don't have a goal and you're just trying to get your brand's name or logo out there, or maybe you created a video and you wanted to get it out there, but there's better options under consideration, so i typically pay attention over here. traffic is you intend for the person seeing your advertisement to go to your website? this is very, very useful. and the other one i really like is video views. if you run a video, you could get a lot of views on it using this way, and i do app install sometimes. that's obviously if you have ads. now, lead generation is very useful. if your business is a service business, you want to generate a lead so you could follow up with that person. and let's go to the conversion column. now this gets a little more complicated because you have to install what's called a facebook pixel on your website. but, for example, once you do that and you choose the conversions tracking here- this option, what it's gonna do is it's gonna know when someone's gonna go on your website and go to your checkout page and actually pay. this is gonna know that happened and counted as a conversion. so your conversion is helping someone walk them through a sale. now the only reason you have to install the facebook pixel because facebook, through this ad platform and with instagram, they need to know what someone did on your website. without the facebook pixel, they have no idea. then all they could tell from this page is if they clicked on the link from the ad to go to your website. but they're not gonna know what's happening on your website. so that's why the conversion tracking requires facebook pixel. i'm not gonna cover conversion tracking here. we'll do a consideration campaign- but just about every one of them, except the conversion ones, are gonna have the same process. this one is just going to require the installation of facebook pixel. you could go ahead and google that and look it up on youtube. a lot of videos covering that. let's choose traffic and, as you can see, send people to a destination like a website or app. in this case, i want to send people to a website and i'm going to skip this optional section because we're going to walk through that, through the next step. let's press continue now. once we create our campaign, which is the highest level here, it's going to bring us to our ad set. so this is where everything is going to happen. as far as targeting the right people that we want to target. as you can see on the right side, this is going to show audience definition. this is going to show how many people your ad could potentially reach. right now it's based in the us, so it's 230 million people, which is how many people are on facebook in the us, and the world is closer to 3 billion people. so this is fairly broad. i'm going to tok more about this, but let's go back to our campaign level, so i could show you some things that we skipped on the campaign creation because it just brought me here, but you may still be on the new campaign section. you could name your campaign, so type out the name of your campaign, whatever it may be, and then the buying type of your campaign. right now is set to auction. this may change depending on what t.

Instagram Ads Tutorial 2020 (Step by Step)

so in this video, I'm gonna show you everything that you need to know when it comes to running ads on Instagram. now, look, Instagram is owned by Facebook, and so if you're interested in running ads on this platform, you could do it through Instagram, through the app, or what I would suggest doing, and what I'm gonna show you in this video, is how to actually run Instagram ads through the Facebook Ads manager. okay, and so that's how we're gonna do it for this video. if you are familiar with Instagram, I'm going to assume that you already are, but it is one of the most popular social media platforms in the world, and so we're gonna discuss that in this video on how we can run ads with this. we do tok about Facebook ads, Google Ads, YouTube ads- everything else on this channel as well. so if you're new here and you want to learn more about running ads on some of these different platforms, on these social platforms, then make sure you hit the subscribe button and let's just get started with this video. we're gonna try to break this down as simple as possible here, and first of all, let me just show you the different types of ads that we can run and then tok about some of the pros and cons of each one of those different types of ads that we put on Instagram and then how we can implement those two to really get the highest rate of return for whatever we might be doing for these ads. okay, so this is actually just business on Instagram. this is part of their website and this kind of goes over some of the different ads that you can run on their platform. so the first one here that we're going to see- a story's ads- right, and this is actually kind of a newer type of ad that we've seen on Instagram. obviously, Instagram has been around since I believe, 2011, 2012 around- that is when it started- and so stories didn't come around until much later, probably about- I'm gonna take a guess, if I can remember correctly- probably about 2016, maybe 2015. stories came out on Instagram, all right, and so you can actually run ads in between stories for Instagram. so they're much longer- the size of somebody's phone, most likely- and a lot of companies do like to run these ads. I'm gonna show you how to do this in this video, and then we're going to look at some different types as well. so, photo ads, just basic photo ads in the feed, okay, so when you're scrolling down and you see an ad that comes across. here. this is just a singular photo. this can be effective. you could get a pretty low CPC for this, but we're gonna tok about that. then we're going to tok about video ads within the feed as well, so this is nuts stories. this is within the actual feed that you're scrolling through, and this can be up to 60 seconds long for a video ad. now there are some other options as well, so carousel ads- this is one of my favorites. I think this- this only really is going to be applicable if it's the case where maybe you're doing e-commerce, for example, and you have a product like these shoes here. I'm gonna show you how to do that. we're probably just going to do a mock ads for some shoes later on in this video, but this is great for selling a product, displaying a product. or maybe you are a real estate agent and you want to show a house, right, and so you can make this carousel ad where it is within the feed and is photos. but they can swipe and see a number of different photos, different perspectives, so this is something that can be very effective as well, and it is one of my favorites is the one that we would likely use most often in a lot of cases. so then we also have something called collection ads. this is something that I've seem to be a little bit newer to, and so this is, for example, here we're looking at Ashley home store right there selling furniture. so, once again, a lot of products. you might be selling something that you want to display, a number of different products. this could be a great option for you. but then there's one other here, which is another thing that I still relatively new. it's. it's been around for a little while, but I didn't see it on this Instagram business advertising page until recently, and then it's actually having ads in the explore page. so this would be very similar to the other ads that you create for Instagram, but when you go over to this tab, to the little magnifying glass here, your ads to be showing up in the explore page, which could be very effective. now what I'm going to do today in this video is we're gonna go over to Facebook's ads manager and we're gonna walk through every step of the process of setting up those Instagram ads. but I think what's incredible about this is that when we're using social media marketing, you can essentially target very, very specific people. so if you are, say, you are a company that does tourism attractions in your local area, in your local city, right, let's say Philadelphia, and you, you, you give tours of the city- right, you can target Philadelphia, you can target that specific city, and then you can target people who are just visiting that city but are in the city at the moment. it's incredible the types of demographics so we can tap into and and really kind of focus on and so let's get over to. so let's go over to Facebook right now, actually, and I'm going to assume that you have Facebook account, if you don't just go and create one. and once you're on your Facebook account, it's actually pretty easy to get into the ads manager. so this is the, the front page of Facebook here from my account, and all we're going to do is go up over to create. so if you can see where my mouse is, it's, it's right up in the sort of upper right hand corner of the screen and you click on create right here. okay, so it's right after Nate and home. here is create, okay, so I'm gonna click and create and then we have a number of different things we can create. well, we're gonna go for an ad and this is actually gonna launch us into our Facebook Ads manager, okay, and so let's just wait for this to load, all right, so it just loaded and you're gonna see something that looks like this- and you know, it can look a little bit complicated at first, but don't get overwhelmed with it, trust me. we've done these ads for Google and YouTube and various other platforms, and you're going to notike a common trend that, if you look on the left side of the screen here, when you open up your Facebook Ads manager, you're gonna see three things: you're gonna see campaign and they're gonna see another block here, which is ad set, and then you gonna see another block here, which is ads. so if you're ever running ads on, say, Google or many other platforms, it's gonna be very, very similar to this. okay, so you first create your campaign, then you create an ad set within that campaign, then you create an ad within that. okay, and so what we're first going to do is create our very first campaign. this is going to be pretty simple setup, and then we're gonna decide what Instagram ad we believe would be most effective for us. now you need to keep in mind that whenever running ads, there's something called split testing and a be testing, and this is really important to understand, because I think the problem that people face when they run ads on Instagram or any other social media platform is they think that this, there's one ad that they create- is going to be the end-all-be-all ad for them and it's going to make them so much money or drive so much traffic to their business. but the truth is, in just about every case- and professional marketers do this every day- they will do split testing, they'll do a/b testing. so the first ad that you create for Instagram might not be the best one. the key here is to create multiple different ads. okay, so you create three or four or five different ads, see which one is performing best, then start to tweak that ad and then test the tweet ad versus the non tweaked ad and continue to tweak it until you get and higher and higher conversion rates, or more sales, or more leads, by kind of modifying that ad. so that's what I'm gonna have to do to really make sure that we're getting the

How To Create INSTAGRAM ADS in 2022 - Instagram Ads For Beginners Tutorial

hi guys, it's ben heath from lead guru, and in this video, i'm going to show you exactly how to create instagram ads in 2021. this is really going to be an instagram ads for beginners tutorial and i'll go through the entire process and you see, sort of over the shoulder view, the exact process and go through each step. and if you've never run an instagram ad before- or perhaps you have, maybe it didn't quite go as well as you wanted- you want to know how to create instagram ads properly. that's exactly what i'm going to show you in this video. before i get started, if you want to quickly ask you to smash that like button. that really helps me out- and, of course, subscribe to my channel, if you haven't done so already. i release facebook and instagram advertising related content all the time. okay, without the way, let's. let's get into it. let's go through the steps. so i'm in facebook's ads manager. that's the very first thing i want to mention is: you want to be running your instagram ads through ads manager. facebook owns instagram. they have one centralized place for their advertising. so, from within facebook's advantage, you could advertise on facebook or instagram- i'm going to tok more about that later on- which one you want to use and all that sort of stuff and how that, how that works. but that's the first thing i need to mention. you can, of course, promote things from within the instagram app. i would not recommend doing that. the professionals, people are experienced on this platform. they use ads manager. there's much more functionality and you're likely to get much better results if you do so. you need to come into ads manager and create your instagram ads from here, not promoting the app. now, if you're like, okay, that sounds good, but how do i go into ads manager? where is ads manager? how do i set all that up? i've got a separate video that shows you exactly how to create a facebook business manager account, which is kind of like the umbrella account that you create for doing any business related activities across facebook and instagram. then, within that, you need to create a facebook ad account and you can see exactly how to set up a business manager, to set up an ad account, within another video that i'll link to in the description of this video. so just go ahead and check that out. it's how to create a business manager within that video. tok, about how to set up an ad account. once you've been through those steps. if you haven't done so already, you will end up looking at a screen that looks very similar to what i've got in front of me right now, which is facebook's ads manager, and this is where you need to get to to then go through the rest of the video. so if you haven't already done that, pause this one for a minute. go ahead and watch that and come back here and we'll go through the process. you'll just find everything a lot easier if you've got it all set up right in the first place. okay, with that said, let's- uh, let's- get started. so we're going to start by, as i said, being an ads manager. we're going to click on the green plus create button, okay, and the first thing that you really need to choose when creating an instagram ad campaign is the campaign objective. now i'm going to recommend that most people go with conversions. i'm assuming that you're going to be sending people to your website or somewhere external to instagram, um, and your objective is for people to take a certain action once they get to your website. so, for example, if you have a shopify store and you're sending people from instagram to your store, you would want to use the conversion objective because you want that person to then go on and purchase. okay, maybe you're a service-based business and you're sending people from instagram to your website and you want them to fill out a contact form or become a lead. if you want that sort of thing, which is the vast majority of instagram advertisers- they want people to go through their website, take an action. you want to use the conversions objective. by doing that, you're saying to facebook: i want conversions, i want this action. please put my ads in front of people on instagram that are likely to take this action. they're likely to purchase, they're likely to go on to become a lead. whatever it is, we'll get to the specifics of how you specify the action you want people to take later on. um, but that's what the convergence objective gets you. okay, so the vast majority- we're going to want to go with conversions. there are, of course, a lot of other options. if you can't track conversions, i'm going to tok about that more in a minute. you might want to go with traffic: get as many people to your website as possible. or perhaps you want to keep people within instagram and go with something like lead generation. okay, or send them over to facebook messenger. i've got more content on campaign objectives that i break down in detail. i'll include a link again in the video description below. you can check that out. majority of you're going to want to go with conversions and that's what i'm going to focus on in this video. okay, so we scroll down. we can give the the campaign a name if we'd like. i'm just going to quickly call this: um, example instagram add campaign. okay, um, let's just call this example ad set and example add. okay, obviously, you could name it something that's going to be more relevant to you, that you're going to remember, and all that stuff. click continue. then we can see the standard structure of a facebook or, in this case, an instagram ad campaign. so we've got. you can see at the top left we've got the campaign level, then within that we've got the ad set level and then within that, we've got the ad level- three levels to uh, to an instagram campaign. we need to go through each level, make sure we've got the right setting set up at each one and this is going to be somewhat of a detailed setup, but you need to get this right because you could have everything set up well with your instagram ad campaigns- great ads, great targeting options. if you've got one of these settings wrong, the whole thing can fall down. so make sure you sort of go through this, go back through sections if you need to, and these details are very important. first thing, special ad category. okay, so if you fit within one of these special add categories so you run ads related to credit or employment or housing or social issues or elections or politiks, you need to go ahead and declare it. you need to come in and select one of these options. if you don't and try and run ads anyway, there's a very good chance that facebook will disable your ad account, stop you being able to advertise, and that's on facebook and instagram. you just can't advertise at all. okay, very, very important- it's part of facebook's ongoing privacy, um related concerns and and attempts to address any issues- is making sure they've got this set up properly. so very, very important that you go ahead and declare if you run ads or offer products or services that are in any of these categories or close to it. don't, don't take a chance with it now. it does mean that if you go ahead and declare that you're in a category, you can have some limited functionality, but it's worth it okay, but some of these things i'm going to gloss over fairly quickly because otherwise this would be a four-hour video. so, just so you're aware, i have basically separate videos on every single one of these. if you wanted to dig into buying type, for example, you can find that on my channel. buying type we're going to leave as auction campaign objective we've already discussed- is conversions a b testing. that's definitely not something we're going to be doing and that's a more advanced facebook and instagram advertising tiknique- not something that i do a huge amount of anyway, even though obviously i'm a as an agency owner. i'm an advanced advertiser, um, but not something new to worry about this stage. campaign budget optimization- something i'm going to recommend you turn on. that means the campaign is set at the camp, the budget, sorry, is set at the campaig.