How to Make Money Online - The "ATM Strategy" Revealed
Published on: December 5 2022 by Miles Beckler
How to Make Money Online - The "ATM Strategy" Revealed
Table of Contents
How to Make Money Online - The "ATM Strategy" Revealed
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | I'm excited to share with you this overarching strategy that I've used multiple |
| 00:00:04 | 00:00:09 | times over with my wife to generate millions of dollars online and many members |
| 00:00:09 | 00:00:12 | like you are building the lifestyle businesses of their dream. |
| 00:00:12 | 00:00:16 | They're creating the kinds of income that's allowing to leave their jobs and |
| 00:00:16 | 00:00:21 | support themselves and their families full time with this strategy. Okay, |
| 00:00:21 | 00:00:24 | it works. Now, here's the unique part, right? |
| 00:00:24 | 00:00:29 | You're a unique human being and you are at a different phase than the next |
| 00:00:29 | 00:00:30 | member who's going to watch this training video. |
| 00:00:31 | 00:00:33 | You've probably had a certain series of experiences. |
| 00:00:34 | 00:00:37 | You maybe have already started building things. You may be already have a list. |
| 00:00:37 | 00:00:42 | You may be are brand new and that's why this training is required. |
| 00:00:42 | 00:00:46 | You need to self assess where are you within this strategy. With that said, |
| 00:00:46 | 00:00:50 | we're going to jump on the computer and I'm going to map out in a new way the |
| 00:00:50 | 00:00:54 | ATM philosophy, the ATM strategy. Now, |
| 00:00:54 | 00:00:56 | even if you've heard me explain this before, |
| 00:00:56 | 00:01:00 | you need to watch the rest of this video. I'll keep it as brief as I can, |
| 00:01:00 | 00:01:04 | but I'm going to explain it in a new way with some visual help that's going to |
| 00:01:04 | 00:01:07 | make this make perfect sense. You're going to have an aha moment. |
| 00:01:07 | 00:01:09 | So first and foremost, |
| 00:01:09 | 00:01:13 | a T M K audience trust monetization. |
| 00:01:14 | 00:01:16 | You have to have, these are the three systems you have to have. |
| 00:01:16 | 00:01:20 | You have to have an audience growth system in place and it needs to be growing |
| 00:01:20 | 00:01:24 | at all times. Then you need to have a trust system in place. |
| 00:01:24 | 00:01:26 | This is your email list growth. Okay? |
| 00:01:26 | 00:01:30 | You need to have some sort of a mechanism that's going to allow you to build |
| 00:01:30 | 00:01:34 | trust and ultimately likability with your audience. We do that through emails, |
| 00:01:34 | 00:01:38 | so that's part two and then number three is the monetization. |
| 00:01:38 | 00:01:41 | It's what you're selling. It's the front end sale, it's the funnel, |
| 00:01:41 | 00:01:44 | it's the backend sale, it's the one click upsells. |
| 00:01:44 | 00:01:46 | It's the customer Ascension path. |
| 00:01:46 | 00:01:48 | And we'll tok about each of these individually. |
| 00:01:48 | 00:01:52 | So right now I want to go onto the computer and show you and break down how this |
| 00:01:52 | 00:01:57 | works so you understand how and why all three of these systems are required and |
| 00:01:57 | 00:01:58 | how they work together. |
| 00:01:58 | 00:02:01 | And then you're going to need to figure out where you are on the path. |
| 00:02:01 | 00:02:05 | So in the next video I'll show you exactly what aligns with each phase. |
| 00:02:05 | 00:02:08 | Let's jump right in. It'll make even more sense here in a moment. |
| 00:02:08 | 00:02:12 | So we're going to draw this out and I want you to understand again that this is |
| 00:02:12 | 00:02:16 | a kind of a new way of thinking about this process. So first we have, |
| 00:02:16 | 00:02:21 | let me get my pen here. So first system we have is the audience system. |
| 00:02:21 | 00:02:24 | Then we have the trust system, then we have the monetization system. |
| 00:02:25 | 00:02:26 | Now if you know much about my story, |
| 00:02:26 | 00:02:31 | you probably know that I did nothing but focus on the audience system for six |
| 00:02:31 | 00:02:35 | months for a total of about 200 videos. Okay? |
| 00:02:35 | 00:02:40 | Now I went all in on the path of giving great content for my audience in order |
| 00:02:41 | 00:02:43 | to grow said audience. |
| 00:02:43 | 00:02:47 | I spent the time required to partner with a search engine. Okay. |
| 00:02:47 | 00:02:51 | I chose YouTube cause I prefer making videos and I went all into the tune of 200 |
| 00:02:51 | 00:02:56 | videos in six months before I ever even started on my trust mechanism. |
| 00:02:57 | 00:02:59 | Now, do you have to wait six months? No. |
| 00:02:59 | 00:03:03 | Did I not do anything to make money in those first six months? Actually, |
| 00:03:03 | 00:03:06 | I put out some affiliate links and I made some money in those early days. |
| 00:03:06 | 00:03:11 | But what you're learning here is a proven system. Okay? The trust mechanism, |
| 00:03:11 | 00:03:13 | I put out my first email autoresponder, |
| 00:03:14 | 00:03:19 | my first opt in report came out a six months in and it failed pretty bad. |
| 00:03:19 | 00:03:24 | It took me three tries in order to really truly get this right and it took me |
| 00:03:24 | 00:03:29 | about one year to get to that point where I really felt like I had this system |
| 00:03:29 | 00:03:32 | dialed in. Now I want to run this through a quick filter. |
| 00:03:32 | 00:03:37 | I started making money online in 2003 I went full time online in 2010 and I made |
| 00:03:38 | 00:03:43 | my very first video in 2016 so I brought over six years of full time experience |
| 00:03:44 | 00:03:46 | digital marketing experience to the table. |
| 00:03:46 | 00:03:51 | I brought about 13 years of experience making money online to the table when I |
| 00:03:51 | 00:03:53 | began and it still took me six months. |
| 00:03:54 | 00:03:57 | So I encourage you to be patient with yourself. |
| 00:03:57 | 00:04:01 | The odds are it might take you even longer and that's okay. |
| 00:04:01 | 00:04:05 | You're building an asset and you're building a business that can care for you |
| 00:04:05 | 00:04:09 | and your family for the rest of your life. And guess what? |
| 00:04:09 | 00:04:12 | Building a startup takes time. That's what you're doing here. Okay. |
| 00:04:12 | 00:04:15 | And then the monetization path, really, it took me about, |
| 00:04:15 | 00:04:19 | I would say 18 months to consistently hit that $10,000 per month Mark. |
| 00:04:19 | 00:04:21 | And we'll tok a little bit about how that work and, |
| 00:04:21 | 00:04:25 | and how that kind of manifest for me. So let's go deeper into this. |
| 00:04:25 | 00:04:29 | I want to apply this to you specifically and I want you to understand and see |
| 00:04:29 | 00:04:33 | how this is going to work together. So first and foremost, we have the blue pen. |
| 00:04:33 | 00:04:38 | Now the audience engine is including everything from your YouTube videos, |
| 00:04:40 | 00:04:43 | your blog posts, your Pinterest pins, |
| 00:04:45 | 00:04:48 | your Instagram, everything that you're doing, okay? |
| 00:04:48 | 00:04:52 | Everything that gets you the attention and awareness of new members of the |
| 00:04:52 | 00:04:55 | audience, okay? And you put out these content. Now, you know, |
| 00:04:55 | 00:04:57 | I prefer to work with search engines, okay? |
| 00:04:57 | 00:05:01 | We'll put podcasts up here for good measure because I think YouTube blogging or |
| 00:05:01 | 00:05:04 | podcasting is one of the core things required. |
| 00:05:04 | 00:05:09 | We can put Facebook up here and we can put Facebook ads also. Okay? |
| 00:05:09 | 00:05:12 | Ultimately, you're going to use some combination of these things. |
| 00:05:12 | 00:05:15 | And what happens is over time, through publishing great, |
| 00:05:15 | 00:05:18 | helpful content that attracts in the right people. |
| 00:05:18 | 00:05:23 | The search engines will start to deliver audience members into your ecosystem or |
| 00:05:24 | 00:05:26 | the social media algorithms. K. |
| 00:05:26 | 00:05:30 | so what happens is human beings and every little dash that we're putting up here |
| 00:05:31 | 00:05:36 | is representative of a human being who works their way into your ecosystem. |
| 00:05:37 | 00:05:39 | And maybe they subscribe to your channel. |
| 00:05:39 | 00:05:41 | Maybe they click like maybe they follow your fan page. |
| 00:05:41 | 00:05:45 | Maybe they follow you on Instagram. They might follow you on Pinterest. |
| 00:05:45 | 00:05:46 | They might repin something you're doing. |
| 00:05:47 | 00:05:50 | They enter your world and they begin to connect. |
| 00:05:50 | 00:05:55 | So I spent six months doing nothing but growing this audience. Okay. |
| 00:05:55 | 00:06:00 | To bring in a very large group of people to the tune of something around 5,000 |
| 00:06:00 | 00:06:04 | to 7,000 subscribers. Then I started working on the trust mechanism. |
| 00:06:04 | 00:06:08 | Now I'm going to draw a little email up here. I want to get this. |
| 00:06:08 | 00:06:11 | So I'm going to put the email symbol just to make sure it's super clear that |
| 00:06:11 | 00:06:14 | we're toking about an opt in page here and this is what we're doing and what |
| 00:06:14 | 00:06:17 | happens is once your opt in page is dialed, |
| 00:06:17 | 00:06:22 | individuals from your main audience work their way to the next level. |
| 00:06:23 | 00:06:28 | So what happens is you start to collect individuals here. Now for me, |
| 00:06:28 | 00:06:31 | the numbers were about 10 to one and they're still very, |
| 00:06:31 | 00:06:33 | very close to 10 to one. |
| 00:06:33 | 00:06:38 | What I mean by that is right now at this moment I have about 113,000 subscribers |
| 00:06:38 | 00:06:41 | on YouTube and you probably know I'm still all in on YouTube. |
| 00:06:41 | 00:06:44 | I really don't spend any time on social media at all. |
| 00:06:45 | 00:06:47 | I'm all in on YouTube. I'm in the comments. |
| 00:06:47 | 00:06:52 | I'm really trying to connect with people deeply on YouTube. Then out of that, |
| 00:06:52 | 00:06:57 | I have literally 11,300 subscribers on my email list and this is what I mean |
| 00:06:58 | 00:07:01 | when a 10 to one ratio appears for me. |
| 00:07:01 | 00:07:06 | Now in the beginning I had a zero ratio because I had zero as I was growing my |
| 00:07:06 | 00:07:10 | audience. So I want you to think about this user behavior, right? So YouTube, |
| 00:07:10 | 00:07:12 | I'm going to take the green path here now. |
| 00:07:12 | 00:07:17 | So YouTube today sends me new visitors from all of my path videos, |
| 00:07:18 | 00:07:20 | videos I made a year ago, |
| 00:07:20 | 00:07:25 | and on average for about every 10 people that come in and subscribe, |
| 00:07:26 | 00:07:31 | one person makes it over here and then again every 10 people who come in and |
| 00:07:31 | 00:07:32 | subscribe, |
| 00:07:32 | 00:07:35 | another one person makes it here and then out of the next 10 people who come in |
| 00:07:35 | 00:07:39 | and subscribe, one person comes in over here. |
| 00:07:39 | 00:07:44 | So what I'm trying to show you here is that this machine must always stay |
| 00:07:44 | 00:07:45 | running your audience. |
| 00:07:45 | 00:07:50 | Growth engine is literally one of the most important pieces because it's out of |
| 00:07:50 | 00:07:54 | this audience that continues to grow from the platform and the content that |
| 00:07:54 | 00:07:59 | you're using. That is where your email list subscribers come from. Okay? |
| 00:07:59 | 00:08:02 | And there's a ratio that will appear for you and it will be different for you |
| 00:08:02 | 00:08:06 | than it is for me and it's irrelevant what that ratio actually is. |
| 00:08:06 | 00:08:10 | People just like to know that I have about a 10 to one ratio here. Okay. |
| 00:08:10 | 00:08:12 | Are you following along so far? |
| 00:08:12 | 00:08:17 | So we are using search engines and social media to get our messages are helpful |
| 00:08:18 | 00:08:22 | pieces of content in front of other individuals. |
| 00:08:22 | 00:08:26 | We have calls to action inside of our content. So on YouTube I have end screens, |
| 00:08:26 | 00:08:30 | I have cards and I verbally speak out the opportunity to join my list. |
| 00:08:30 | 00:08:33 | So as YouTube delivers me people, |
| 00:08:33 | 00:08:37 | and right now today when I'm posting about two or so videos per week, |
| 00:08:37 | 00:08:42 | at this point a YouTube is bringing something to the tune of 13,000 people into |
| 00:08:42 | 00:08:44 | my ecosystem every 48 hours. |
| 00:08:45 | 00:08:48 | The byproduct of this are lots of subscriptions here. |
| 00:08:48 | 00:08:53 | People signing up to hear more and a few more email subscribers each and every |
| 00:08:53 | 00:08:56 | day. Then what happens from here? Well, |
| 00:08:56 | 00:09:01 | we start to work on offers. Okay? For me, it started with affiliate offers. |
| 00:09:01 | 00:09:05 | I didn't make my first actual offer of something that I personally was offering |
| 00:09:06 | 00:09:10 | for two and a half years. Literally 2.5 years. |
| 00:09:10 | 00:09:14 | I did nothing but affiliate marketing and I made hundreds of thousands of |
| 00:09:14 | 00:09:14 | dollars, |
| 00:09:14 | 00:09:19 | literally 20 to $30,000 per month from just affiliate marketing at the early |
| 00:09:20 | 00:09:22 | days, which is why I didn't feel a need to build out a product, |
| 00:09:23 | 00:09:26 | but I wanted to help my audience. I wanted to help you go deeper, |
| 00:09:26 | 00:09:27 | which is why I've built out the product. |
| 00:09:28 | 00:09:31 | Now what's happening well out of this trust mechanism? Okay, |
| 00:09:31 | 00:09:36 | so I'm emailing my list every single day, let's say five times a week, |
| 00:09:36 | 00:09:40 | so I'm emailing them and every once in awhile somebody decides to join up here |
| 00:09:40 | 00:09:44 | as a content and conversion member or every once in a while I mentioned an |
| 00:09:44 | 00:09:46 | affiliate product and I get a few sales from that. |
| 00:09:47 | 00:09:51 | Every once in awhile I'm melting something else sometimes, |
| 00:09:51 | 00:09:54 | and actually I'll say most of the time I would say it's an average of five |
| 00:09:55 | 00:09:56 | helpful, |
| 00:09:56 | 00:10:00 | valuable emails with no specific calls to action for every one email that |
| 00:10:00 | 00:10:03 | actually has an offer. Now, |
| 00:10:04 | 00:10:08 | this is the moment when you can see how all three of these systems work |
| 00:10:08 | 00:10:09 | together. Okay? |
| 00:10:09 | 00:10:13 | I'm going to clear the screen and I want to do a cleaner version of this to help |
| 00:10:13 | 00:10:16 | you really get it. And ultimately I think I, |
| 00:10:16 | 00:10:20 | I think at some point I need to make a an animation of this somehow. |
| 00:10:20 | 00:10:22 | So what happens is we have the ATM case. |
| 00:10:22 | 00:10:26 | So you've got your audience growth engine, you've got your trust mechanism, |
| 00:10:26 | 00:10:30 | and you've got your monetization system. So this right here could be a blog. |
| 00:10:30 | 00:10:31 | If you love writing, |
| 00:10:31 | 00:10:35 | this is your blog and you go all in and you write hundreds of posts and you |
| 00:10:35 | 00:10:36 | follow the trainings. |
| 00:10:36 | 00:10:38 | I'm going to show you that you're going to build your roadmap for which |
| 00:10:38 | 00:10:41 | trainings are going to help you. That's in the next video. |
| 00:10:41 | 00:10:43 | Right now we're in the theory phase. We'll get ground, |
| 00:10:43 | 00:10:46 | we'll ground this theory in reality in the forums here in a second. |
| 00:10:46 | 00:10:49 | So number one, you're doing your blogging, whatever it is that you're doing, |
| 00:10:49 | 00:10:54 | okay? So you're growing your blog through content and the blog serves to attract |
| 00:10:54 | 00:10:55 | people from the search engines. |
| 00:10:56 | 00:11:00 | Eventually you get your opt in page dialed in and what happens, |
| 00:11:00 | 00:11:03 | a certain number of those people will go through your pop-up and your opt in |
| 00:11:03 | 00:11:05 | page and these individuals start to make their way over here. |
| 00:11:06 | 00:11:10 | You're going to see a lot more people visiting your website than are joining |
| 00:11:10 | 00:11:14 | your list. It's very common for a popup to have a 1% conversion rate. |
| 00:11:15 | 00:11:19 | A pop up that does a 5% conversion rate is quite large. Okay? |
| 00:11:19 | 00:11:21 | A 5% means one in 20 people. |
| 00:11:21 | 00:11:24 | 1% means one in a hundred are going to make it over here. |
| 00:11:24 | 00:11:27 | So you just keep putting out great content. |
| 00:11:27 | 00:11:31 | You keep working on search engine optimization and keyword research and what |
| 00:11:31 | 00:11:31 | happens, |
| 00:11:31 | 00:11:36 | you get more and more subscribers on your list and then you send them helpful |
| 00:11:36 | 00:11:40 | value again in the form of emails and you're sending them more value and that's |
| 00:11:40 | 00:11:43 | building the trust. Every once in a while you make an offer. |
| 00:11:43 | 00:11:45 | Whether that's your coaching program, |
| 00:11:45 | 00:11:48 | whether that is an affiliate product that you love and use, |
| 00:11:48 | 00:11:52 | whether that's your membership, your services, it does not actually matter. |
| 00:11:52 | 00:11:56 | So what the process is is people come into your ecosystem here as audience |
| 00:11:56 | 00:11:57 | members, |
| 00:11:57 | 00:12:01 | they work their way over into the trust mechanism and eventually when they trust |
| 00:12:01 | 00:12:04 | you enough and the messaging and the timing and the offer is right, |
| 00:12:04 | 00:12:08 | they turn into income for you within your business. |
| 00:12:08 | 00:12:13 | And the biggest mistake I see people making here in the forums and everywhere |
| 00:12:13 | 00:12:17 | online is they're 100% focused on the money. |
| 00:12:17 | 00:12:21 | They can't think of anything other than miles. I need to make money fast miles, |
| 00:12:21 | 00:12:23 | I need to make money fast. And it's like, great. |
| 00:12:23 | 00:12:28 | I hope you have a large audience of people who know you like you and trust you |
| 00:12:28 | 00:12:31 | because it's quite simple to make money when you send a targeted offer with |
| 00:12:31 | 00:12:35 | urgency to a large group of people who know you like you and trust you. |
| 00:12:35 | 00:12:38 | And for those people, they're like, well, I don't have a big email list miles. |
| 00:12:38 | 00:12:39 | And I was like, great. |
| 00:12:39 | 00:12:43 | Well I hope you've been publishing super helpful content and focused on growing |
| 00:12:43 | 00:12:47 | either a podcast, a YouTube channel, or a blog for the last several months. |
| 00:12:47 | 00:12:50 | Because if you have a large audience of people who know you and like you and |
| 00:12:50 | 00:12:51 | trust you, |
| 00:12:51 | 00:12:55 | then you're able to make them an offer for something free in order to join your |
| 00:12:55 | 00:12:58 | list and then you build trust and you make them an offer for something to buy. |
| 00:12:58 | 00:13:01 | This is how you earn money online, quickly, |
| 00:13:02 | 00:13:05 | efficiently on demand. It becomes a tap. Just like an ATM. |
| 00:13:06 | 00:13:09 | You can make a withdrawal through a quick email, sending an offer, |
| 00:13:09 | 00:13:10 | a special offer, |
| 00:13:10 | 00:13:13 | but here's the key with how ATM is work and if you're not from the United States |
| 00:13:13 | 00:13:15 | and ATM, that's what we call the cash machines, |
| 00:13:15 | 00:13:18 | where you're putting your debit card and you get out money from the bank, right? |
| 00:13:18 | 00:13:22 | You will only be able to earn income from your debit card. |
| 00:13:22 | 00:13:26 | You'll be only be able to withdraw money from the ATM if you've made deposits |
| 00:13:26 | 00:13:30 | and what are the deposits? The deposits are our helpful. Videos are helpful. |
| 00:13:30 | 00:13:34 | Blog posts are helpful, podcasts are helpful, social media, pieces of content. |
| 00:13:34 | 00:13:39 | Then it's about giving even more value in the trust and it's not until we get |
| 00:13:39 | 00:13:40 | all of that value, |
| 00:13:40 | 00:13:44 | all of that trust lept built up that we can then expect some sort of |
| 00:13:44 | 00:13:47 | reciprocation and we get the right to make offers. |
| 00:13:47 | 00:13:48 | We don't get the right to make money, |
| 00:13:48 | 00:13:50 | but we get the right to make offers at that point in time. |
| 00:13:50 | 00:13:53 | And then you just got to get good at the process, right? |
| 00:13:53 | 00:13:56 | So what do you need to learn ultimately and where are you? |
| 00:13:56 | 00:14:00 | You need to ask yourself right now, what systems do you actually have in place? |
| 00:14:01 | 00:14:05 | Do you have an audience growth engine in place yet? If so, |
| 00:14:05 | 00:14:10 | you can then consider if it's cranking and you're connecting with hundreds of |
| 00:14:10 | 00:14:13 | new people per day from the search engines or from social, great. |
| 00:14:13 | 00:14:16 | You might be ready to work on the monetization side. Excuse me. |
| 00:14:16 | 00:14:19 | You might be able to work on, let me clear that up here if I may, |
| 00:14:19 | 00:14:22 | but I'm going to keep that in because look, we all make mistakes. |
| 00:14:22 | 00:14:25 | You might be ready to work on the trust mechanism at that point in time. |
| 00:14:27 | 00:14:28 | And I am out of control. There we go. |
| 00:14:28 | 00:14:33 | You might be ready to work on the trust mechanism. Okay, so question number one, |
| 00:14:33 | 00:14:37 | do you have an audience engine? Okay, question number two, |
| 00:14:37 | 00:14:40 | is your email list growing? Do you have a trust engine? |
| 00:14:41 | 00:14:45 | And then question number three would be do you have a monetization? |
| 00:14:46 | 00:14:49 | That's where you need to figure out where do you fit within this path. |
| 00:14:49 | 00:14:54 | And honestly, I would say 98% of members are right here. |
| 00:14:54 | 00:14:57 | They're probably 80 20 rule is going on. |
| 00:14:57 | 00:15:01 | 80% of you are probably going to fall into not a strong enough audience growth |
| 00:15:01 | 00:15:02 | engine in place. |
| 00:15:02 | 00:15:07 | I would say the other 20% of you are kind of really missing on the opportunities |
| 00:15:07 | 00:15:10 | from having a higher quality opt-in report, |
| 00:15:10 | 00:15:14 | a higher quality lead magnet that's going to attract more people to you. Um, |
| 00:15:14 | 00:15:19 | and the small few of you who are focused on the monetization side of things. Um, |
| 00:15:19 | 00:15:24 | we could tok about that specifically. And really wherever you are in the game, |
| 00:15:24 | 00:15:27 | that's what we're going to tok about next. So at this point in time, |
| 00:15:27 | 00:15:31 | just kind of get self aware of where you are and make sure you understand this |
| 00:15:31 | 00:15:34 | path requires three systems that work together. |
| 00:15:35 | 00:15:38 | Your audience growth system helps you get the attention of people and it brings |
| 00:15:38 | 00:15:41 | people into your ecosystem. By partnering with a platform, |
| 00:15:42 | 00:15:45 | the byproduct of this is growing trust through your email list. |
| 00:15:45 | 00:15:48 | That's the second system you have to have is that trust system. |
| 00:15:48 | 00:15:50 | And then once you get that going through the emails, |
| 00:15:50 | 00:15:54 | through growing your list and sending out helpful emails in your autoresponder, |
| 00:15:54 | 00:15:56 | that's when you start the monetization system, |
| 00:15:56 | 00:15:59 | which is actually bringing in the income. And final note, |
| 00:15:59 | 00:16:04 | your income is directly tied to the amount of value you send out and to the |
| 00:16:04 | 00:16:07 | number of people who receive that value. Therefore, |
| 00:16:07 | 00:16:12 | if you want to earn more income, you need to reach more people with more value. |
| 00:16:12 | 00:16:13 | That's the key to the game. |
