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How To Make Winning Products Profitable with Facebook Ads | Shopify Dropshipping

Published on: December 3 2022 by Dylan Pondir

How To Make Winning Products Profitable with Facebook Ads | Shopify Dropshipping

How To Make Winning Products Profitable with Facebook Ads | Shopify Dropshipping

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00:00:00 00:00:05 they point to to return on adspend for
00:00:03 00:00:07 my retargeting campaign now what's crazy
00:00:05 00:00:09 is I'm gonna actually show you that I
00:00:07 00:00:11 was losing a ton of money on my
00:00:09 00:00:14 retargeting just other days so I'm gonna
00:00:11 00:00:16 unload my filter here I'm gonna filter
00:00:14 00:00:19 by a lifetime and then we're gonna look
00:00:16 00:00:21 at my retargeting setup so I label it so
00:00:19 00:00:23 it's pretty easy to sort and I want you
00:00:21 00:00:25 to look at this here we have my warm CBO
00:00:23 00:00:27 retargeting campaign and this campaign
00:00:25 00:00:30 actually included my how audiences too
00:00:27 00:00:32 so this was everything from 95% video
00:00:30 00:00:33 viewers up to an 88 check out it's been
00:00:32 00:00:39 a hundred and sixty-five dollars with
00:00:33 00:00:41 one purchase 0.36 return on adspend I I
00:00:39 00:00:42 thought oh maybe it's like the audience
00:00:41 00:00:44 sizes are too small so I launched it
00:00:42 00:00:45 with like a traffic slash impression
00:00:44 00:00:47 based objective
00:00:45 00:00:50 I could tell wasn't gonna perform got
00:00:47 00:00:52 rid of that and then I had some
00:00:50 00:00:54 campaigns that I deleted that just
00:00:52 00:00:56 didn't perform so I spent around $200 on
00:00:54 00:00:59 retargeting to generate one sale and
00:00:56 00:01:02 lose about a hundred and seventy dollars
00:00:59 00:01:04 in testing this is where a lot of people
00:01:02 00:01:06 get discouraged and it was discouraging
00:01:04 00:01:07 I was like you know maybe retargeting
00:01:06 00:01:09 doesn't work for this product and then
00:01:07 00:01:10 you know the reality kicked in of
00:01:09 00:01:14 retargeting always works if done
00:01:10 00:01:16 correctly so I sat down yesterday in the
00:01:14 00:01:18 previous day for about thirteen hours
00:01:16 00:01:20 each day created a bunch of custom
00:01:18 00:01:22 content recorded myself utilizing the
00:01:20 00:01:24 product had some people take selfies and
00:01:22 00:01:26 to give testimonials with the product
00:01:24 00:01:28 and completely rethought my retargeting
00:01:26 00:01:30 strategy and what happened when I did
00:01:28 00:01:33 that was outstanding
00:01:30 00:01:37 so let me filter this by active and if
00:01:33 00:01:41 we look at we'll do the past two days
00:01:37 00:01:44 you can see that my funnel is set up in
00:01:41 00:01:46 performing exactly as I wanted so my
00:01:44 00:01:48 testing I'm testing interests here
00:01:46 00:01:50 that's performing at a one point nine
00:01:48 00:01:52 zero return has been my breakeven is
00:01:50 00:01:53 about one point three three return a
00:01:52 00:01:55 spent so this is generating a profit
00:01:53 00:01:57 which is good my look-alikes are
00:01:55 00:02:00 performing better than their interest
00:01:57 00:02:02 which is a good sign and then my warm
00:02:00 00:02:03 audiences three point nine four Burton
00:02:02 00:02:07 has been in my hot and eight point two
00:02:03 00:02:10 two and then this didn't track three
00:02:07 00:02:12 purchases so I just checked my analytiks
00:02:10 00:02:13 so yesterday I did one point eight five
00:02:12 00:02:16 thousand
00:02:13 00:02:19 today I've done about five hundred and
00:02:16 00:02:21 eighty four dollars and it's it's only 1
00:02:19 00:02:23 p.m. here so probably should be close to
00:02:21 00:02:24 a two thousand dollar day again and it's
00:02:23 00:02:27 performing really well its performing
00:02:24 00:02:30 consistently so what I wanted to do was
00:02:27 00:02:32 discuss the right way to do retargeting
00:02:30 00:02:34 that's literally this is what I'm doing
00:02:32 00:02:37 I'm gonna give it away for free here and
00:02:34 00:02:39 also tell you what you should not be
00:02:37 00:02:41 doing so without further ado I'm just
00:02:39 00:02:43 gonna jump into it right now what I'm
00:02:41 00:02:45 actually gonna do is show you some old
00:02:43 00:02:47 ads from my private label brand brain
00:02:45 00:02:48 farm and I've got some like boxes
00:02:47 00:02:50 sitting around here you guys can check
00:02:48 00:02:52 out the website and some of these old
00:02:50 00:02:55 ads I don't run any ads for this anymore
00:02:52 00:02:58 so I think it would be a good idea to
00:02:55 00:03:01 kind of build out a an ideal marketing
00:02:58 00:03:04 funnel for Facebook advertising for this
00:03:01 00:03:05 brand as an example so here we have a
00:03:04 00:03:08 couple old ads so let's check out what I
00:03:05 00:03:09 had and don't try to replicate these
00:03:08 00:03:11 because honestly they didn't perform
00:03:09 00:03:12 good at all and I didn't really know
00:03:11 00:03:16 what I was doing it was almost a year
00:03:12 00:03:16 ago so let's check this out
00:03:17 00:03:19 you
00:03:20 00:03:25 so let's say this is my cold this is
00:03:24 00:03:28 what I'm running the cold audiences
00:03:25 00:03:30 let's say this is generating that 1.90
00:03:28 00:03:33 returning as fun that 2.0 return has
00:03:30 00:03:36 been we're still generating a profit but
00:03:33 00:03:38 what I need to do is capitalize on my
00:03:36 00:03:40 retargeting to really Drive that
00:03:38 00:03:42 profitability because this is a $75
00:03:40 00:03:45 product and that is similar to the price
00:03:42 00:03:48 point of the current brand that I'm
00:03:45 00:03:49 gonna be scaling in in Black Friday here
00:03:48 00:03:52 and what the ad account that you just
00:03:49 00:03:54 looked at is advertising so I've got
00:03:52 00:03:57 this going to cold cold audiences now
00:03:54 00:03:59 what a lot of people would do and what I
00:03:57 00:04:03 do recommend actually testing out you
00:03:59 00:04:04 should test this is show these custom
00:04:03 00:04:07 audiences the same thing that they
00:04:04 00:04:09 initially watched so you retarget them
00:04:07 00:04:11 and just show them the same exact ad
00:04:09 00:04:14 occasionally this does perform good but
00:04:11 00:04:18 in my case this is what I was doing to
00:04:14 00:04:19 lose a bunch of money and if this is the
00:04:18 00:04:21 scenario you're in where your
00:04:19 00:04:23 retargeting isn't working
00:04:21 00:04:26 and you're showing the same ad here's
00:04:23 00:04:28 what I would do completely remove this
00:04:26 00:04:30 from your retargeting campaign once
00:04:28 00:04:32 they've seen this do not show them this
00:04:30 00:04:34 ad again for seven days or until they
00:04:32 00:04:37 get put back into the cold audiences
00:04:34 00:04:39 instead do something like this so this
00:04:37 00:04:41 is a picture I just took in my living
00:04:39 00:04:44 room holding up the wallet smiling you
00:04:41 00:04:47 know I'm happy I'm using it and then for
00:04:44 00:04:48 a a for the copy I would do something
00:04:47 00:04:51 like this this wallet saved my back
00:04:48 00:04:53 protects my belongings and gets tons of
00:04:51 00:04:57 compliments so I would utilize a
00:04:53 00:04:59 testimonial along with a selfie style
00:04:57 00:05:01 image that provides the social proof
00:04:59 00:05:04 that people do legitimately use this
00:05:01 00:05:07 product in an advertisement retargeting
00:05:04 00:05:09 the people that are in my warm and hot
00:05:07 00:05:11 audiences and I literally did this exact
00:05:09 00:05:15 thing with that brand that I showed you
00:05:11 00:05:18 and is generating an 8.2 to return on my
00:05:15 00:05:19 ad spend let me show you the next style
00:05:18 00:05:22 video that you need to be using in your
00:05:19 00:05:24 retargeting I just got my brand farm
00:05:22 00:05:26 wallet best wallet on the market super
00:05:24 00:05:29 high quality fits all my cards and sits
00:05:26 00:05:31 in my pocket perfectly can't recommend
00:05:29 00:05:34 it enough get yours today
00:05:31 00:05:37 I just got my guys this took me ten two
00:05:34 00:05:41 seconds to record and the crazy thing is
00:05:37 00:05:43 is I did this same style video with my
00:05:41 00:05:45 my current brand and just dropped it in
00:05:43 00:05:46 that retargeting campaign along with
00:05:45 00:05:49 those social proof selfie style images
00:05:46 00:05:52 did the same type of testimonial based
00:05:49 00:05:55 copy and boom it just completely took
00:05:52 00:05:58 off it's working wonders so these two
00:05:55 00:05:59 style videos are what you need to be
00:05:58 00:06:03 utilizing in your retargeting campaigns
00:05:59 00:06:05 at all times of the year especially in
00:06:03 00:06:07 this Black Friday a lot of times the
00:06:05 00:06:10 biggest objection to people purchasing
00:06:07 00:06:12 from you online is the social proof in
00:06:10 00:06:14 testimonials and just having reviews
00:06:12 00:06:17 nowadays isn't gonna cut it you need
00:06:14 00:06:19 legitimate videos of your product in
00:06:17 00:06:21 people's hands with smiles on their face
00:06:19 00:06:24 good testimonials and reviews included
00:06:21 00:06:25 in that type of setup that is what's
00:06:24 00:06:27 working for me and I had to share that
00:06:25 00:06:29 with you I feel like a lot of people
00:06:27 00:06:31 aren't driving that profitability or
00:06:29 00:06:33 finding success with Facebook ads
00:06:31 00:06:35 because they're completely forgetting
00:06:33 00:06:36 that the majority of the money is
00:06:35 00:06:38 actually made up on the back end of your
00:06:36 00:06:40 marketing funnels whether it's
00:06:38 00:06:44 retargeting email campaigns and similar
00:06:40 00:06:46 setups so if you placed a focus on this
00:06:44 00:06:49 you might not even break even on your
00:06:46 00:06:50 cold audiences but that backends gonna
00:06:49 00:06:52 generate that profit and allow you to
00:06:50 00:06:55 scale and actually earn money from your
00:06:52 00:06:58 ecommerce brand one thing that I'm doing
00:06:55 00:07:00 today too is I utilize clay vo the the
00:06:58 00:07:03 email plugin for Shopify it's kind of
00:07:00 00:07:04 like Aweber it just does automatik email
00:07:03 00:07:08 sequences I'm utilizing clay vo for my
00:07:04 00:07:10 brand building out abandoned cart
00:07:08 00:07:11 sequences utilizing these creatives
00:07:10 00:07:14 these style creatives I'm also doing
00:07:11 00:07:17 thank-you videos to existing customers
00:07:14 00:07:18 two days after they purchased it comes
00:07:17 00:07:21 with like a video of me actually saying
00:07:18 00:07:23 thank you for buying your orders being
00:07:21 00:07:26 processed here's when to expect it all
00:07:23 00:07:28 this stuff and there's so much so many
00:07:26 00:07:30 issues I see right now with AD accounts
00:07:28 00:07:32 being banned pages being banned low page
00:07:30 00:07:33 feedback and that's because people are
00:07:32 00:07:36 focused too much on making that cold
00:07:33 00:07:38 upfront buy now type of money if you
00:07:36 00:07:39 place a focus on building out
00:07:38 00:07:41 retargeting campaigns like this
00:07:39 00:07:44 also doing you know customer
00:07:41 00:07:46 relationships utilizing videos like this
00:07:44 00:07:47 you're gonna find a lot better success
00:07:46 00:07:49 you're gonna be able to build a
00:07:47 00:07:52 sustainable brand that drives
00:07:49 00:07:54 profitability for months to come so take
00:07:52 00:07:56 advantage of this setup this is what is
00:07:54 00:07:58 working for me this is what I'm gonna
00:07:56 00:08:00 utilize going into Black Friday I spent
00:07:58 00:08:02 around 13 hours the past two days
00:08:00 00:08:05 building out these type of creatives
00:08:02 00:08:07 I've got like 10 on deck ready to go I
00:08:05 00:08:10 would suggest you could all do the same
00:08:07 00:08:11 and the best of luck to you all in the
00:08:10 00:08:13 month of November this is the time to
00:08:11 00:08:13 make the money I'll see you guys in the
00:08:13 00:08:14 next video
00:08:13 00:08:19 Dylan out

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