How to Make Your Store Instagram (Dropshipping) - Increase SALES
Published on: November 26 2022 by Sebastian Ghiorghiu
How to Make Your Store Instagram (Dropshipping) - Increase SALES
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Table of Contents About How to Make Your Store Instagram (Dropshipping) - Increase SALES
How to Make Your Store Instagram (Dropshipping) - Increase SALES
| startTime | durationTime | text |
| 00:00:02 | 00:00:06 | what is going on guys it is Sebastian |
| 00:00:04 | 00:00:08 | here and today I'm gonna be showing you |
| 00:00:06 | 00:00:09 | guys how you should manage your stores |
| 00:00:08 | 00:00:12 | instagram how to come off as |
| 00:00:09 | 00:00:14 | professional as possible to increase |
| 00:00:12 | 00:00:15 | conversions and make sure that people |
| 00:00:14 | 00:00:17 | buy when they look at your Instagram and |
| 00:00:15 | 00:00:19 | they say wow this is a professional |
| 00:00:17 | 00:00:20 | business I want to buy from here so |
| 00:00:19 | 00:00:21 | we're gonna get straight into it I'm |
| 00:00:20 | 00:00:22 | gonna go right into screen share right |
| 00:00:21 | 00:00:24 | now and I'm going to show you two |
| 00:00:22 | 00:00:25 | examples of a good store and then an |
| 00:00:24 | 00:00:28 | example of a bad store I now explain |
| 00:00:25 | 00:00:29 | things as I go on so stay tuned you guys |
| 00:00:28 | 00:00:31 | I have a couple videos coming out |
| 00:00:29 | 00:00:33 | tomorrow if you like this video or find |
| 00:00:31 | 00:00:34 | any value in it go ahead and drop a like |
| 00:00:33 | 00:00:36 | if you're new subscribe I mean I'm just |
| 00:00:34 | 00:00:39 | givin free value every single day so |
| 00:00:36 | 00:00:40 | subscribe and hit the notification bell |
| 00:00:39 | 00:00:41 | so that you know when I post a video all |
| 00:00:40 | 00:00:43 | right let's get into it |
| 00:00:41 | 00:00:45 | now we're screen sharing and I'm going |
| 00:00:43 | 00:00:47 | to show you guys two examples of a good |
| 00:00:45 | 00:00:49 | Instagram account and then an example of |
| 00:00:47 | 00:00:51 | a bad one so we're gonna start off here |
| 00:00:49 | 00:00:53 | at the honey collection so as you can |
| 00:00:51 | 00:00:54 | see first of all their logo and their |
| 00:00:53 | 00:00:56 | name is congruent they both say honey |
| 00:00:54 | 00:00:58 | and their logo looks pretty good it's |
| 00:00:56 | 00:01:01 | simple elegant I like it's not too bad |
| 00:00:58 | 00:01:03 | their following is also good they have |
| 00:01:01 | 00:01:04 | 14 thousand followers so you know that |
| 00:01:03 | 00:01:06 | people like their store the only problem |
| 00:01:04 | 00:01:09 | is that they're following 6,000 people |
| 00:01:06 | 00:01:10 | so that's not a good ratio if I was the |
| 00:01:09 | 00:01:12 | owner of this store I would try to get |
| 00:01:10 | 00:01:14 | that down under like 100 or 50 or |
| 00:01:12 | 00:01:16 | somewhere on there the description is |
| 00:01:14 | 00:01:17 | okay you know they have their store in |
| 00:01:16 | 00:01:18 | it they have a bunch of emojis which |
| 00:01:17 | 00:01:20 | either can look really good or really |
| 00:01:18 | 00:01:21 | bad but I personally think that this |
| 00:01:20 | 00:01:24 | time it looks really good they pulled it |
| 00:01:21 | 00:01:25 | off and so as we scroll down we can see |
| 00:01:24 | 00:01:28 | the kind of pictures that they have and |
| 00:01:25 | 00:01:29 | as you can tell most of the pictures are |
| 00:01:28 | 00:01:33 | either a product with a cool background |
| 00:01:29 | 00:01:35 | like these two right here or some sort |
| 00:01:33 | 00:01:38 | of social proof so these people are all |
| 00:01:35 | 00:01:39 | wearing their products and it looks |
| 00:01:38 | 00:01:41 | really good and as you guys can probably |
| 00:01:39 | 00:01:42 | tell if you really really look at the |
| 00:01:41 | 00:01:44 | pictures and think about it they all |
| 00:01:42 | 00:01:49 | look really congruent they all look |
| 00:01:44 | 00:01:51 | relatively use in the same filter for |
| 00:01:49 | 00:01:54 | for every picture and you know not so |
| 00:01:51 | 00:01:56 | intensely but they have that like maybe |
| 00:01:54 | 00:01:57 | like 30 to 50 percent filter the same |
| 00:01:56 | 00:01:59 | one on every single picture and it just |
| 00:01:57 | 00:02:01 | makes their store look and it just makes |
| 00:01:59 | 00:02:03 | your store come together it makes it all |
| 00:02:01 | 00:02:04 | look really really good and congruent |
| 00:02:03 | 00:02:06 | with each other |
| 00:02:04 | 00:02:07 | one thing you guys want to definitely |
| 00:02:06 | 00:02:09 | avoid is if you're going to post a |
| 00:02:07 | 00:02:10 | picture of a product like this you don't |
| 00:02:09 | 00:02:12 | want it to just have a white background |
| 00:02:10 | 00:02:13 | because that's really really boring and |
| 00:02:12 | 00:02:14 | not |
| 00:02:13 | 00:02:17 | it just doesn't look good on Instagram |
| 00:02:14 | 00:02:18 | but they did a good job here see this is |
| 00:02:17 | 00:02:21 | your concrete this is some sort of |
| 00:02:18 | 00:02:23 | furred more carpet or something I'm not |
| 00:02:21 | 00:02:25 | sure but it's not white you know they |
| 00:02:23 | 00:02:27 | they definitely have a background on |
| 00:02:25 | 00:02:28 | every single product and if it's not |
| 00:02:27 | 00:02:30 | that then it's you know it's a girl |
| 00:02:28 | 00:02:32 | wearing their product which is even |
| 00:02:30 | 00:02:34 | better because all this social proof |
| 00:02:32 | 00:02:36 | tells me that people have bought in |
| 00:02:34 | 00:02:39 | their products before and that they like |
| 00:02:36 | 00:02:42 | what's going on they like the product so |
| 00:02:39 | 00:02:43 | I'm more inclined to buy something from |
| 00:02:42 | 00:02:45 | a store with a bunch of social proof |
| 00:02:43 | 00:02:47 | because I see other people buying it and |
| 00:02:45 | 00:02:49 | I you know I go where other people are |
| 00:02:47 | 00:02:51 | going so this is a pretty decent store |
| 00:02:49 | 00:02:53 | they did a good job but there is one |
| 00:02:51 | 00:02:56 | that's better and it's next so we'll go |
| 00:02:53 | 00:02:58 | to it now so this is Vadra ch they are a |
| 00:02:56 | 00:03:00 | great company I've known about them for |
| 00:02:58 | 00:03:02 | a while and they just come off as |
| 00:03:00 | 00:03:05 | professional as possible first of all |
| 00:03:02 | 00:03:07 | they have almost 150,000 followers so |
| 00:03:05 | 00:03:09 | you can already tell that they're not |
| 00:03:07 | 00:03:11 | kidding around they've been here for a |
| 00:03:09 | 00:03:13 | while you know they have loyal customers |
| 00:03:11 | 00:03:15 | it's a good company they're only |
| 00:03:13 | 00:03:17 | following just under 2,000 people which |
| 00:03:15 | 00:03:19 | is okay it's an it's a decent ratio |
| 00:03:17 | 00:03:21 | considering how many people they have |
| 00:03:19 | 00:03:23 | following them their logo and their name |
| 00:03:21 | 00:03:25 | they're perfectly congruent you know |
| 00:03:23 | 00:03:27 | it's very simple it's clean it's |
| 00:03:25 | 00:03:29 | professional I like it it makes me feel |
| 00:03:27 | 00:03:31 | comfortable and another thing they don't |
| 00:03:29 | 00:03:33 | have no crazy description they just have |
| 00:03:31 | 00:03:35 | their store name which you know they can |
| 00:03:33 | 00:03:37 | pull off because they come off as a |
| 00:03:35 | 00:03:39 | professional luxurious brand which I'm |
| 00:03:37 | 00:03:41 | sure that they are and they don't need |
| 00:03:39 | 00:03:43 | any crazy descriptions to get your |
| 00:03:41 | 00:03:45 | attention they can just put their store |
| 00:03:43 | 00:03:46 | name and say hey we're vaad rich you |
| 00:03:45 | 00:03:48 | know we are what we are if you like our |
| 00:03:46 | 00:03:50 | products and buy and if you don't then |
| 00:03:48 | 00:03:51 | don't which is cool so they're at that |
| 00:03:50 | 00:03:53 | point you know maybe you don't want to |
| 00:03:51 | 00:03:55 | start off like this but once you get to |
| 00:03:53 | 00:03:56 | that professional level you can just |
| 00:03:55 | 00:03:58 | change your description to your store |
| 00:03:56 | 00:03:59 | name now let's take a look at their |
| 00:03:58 | 00:04:01 | pictures once again all of their |
| 00:03:59 | 00:04:02 | pictures look congruent and you know |
| 00:04:01 | 00:04:04 | it's either somebody wearing their watch |
| 00:04:02 | 00:04:07 | or a picture of a city or some really |
| 00:04:04 | 00:04:08 | really cool picture of something and |
| 00:04:07 | 00:04:10 | then they have one picture with the |
| 00:04:08 | 00:04:13 | backdrop like this I don't personally |
| 00:04:10 | 00:04:14 | like pictures like these but you know it |
| 00:04:13 | 00:04:16 | still looks good on this page so I'm not |
| 00:04:14 | 00:04:18 | going to say anything about it let's |
| 00:04:16 | 00:04:20 | take a look at the pictures that have |
| 00:04:18 | 00:04:22 | social proof so as you can tell this is |
| 00:04:20 | 00:04:23 | not just somebody wearing their watch in |
| 00:04:22 | 00:04:25 | their house or like on their bed or |
| 00:04:23 | 00:04:26 | something like that this guy like the |
| 00:04:25 | 00:04:28 | background is a city and that makes it |
| 00:04:26 | 00:04:30 | huge difference because it makes the |
| 00:04:28 | 00:04:31 | picture look that much better it's that |
| 00:04:30 | 00:04:33 | much more of a high quality picture and |
| 00:04:31 | 00:04:35 | that's exactly what you want when you're |
| 00:04:33 | 00:04:37 | posting on Instagram so this person is |
| 00:04:35 | 00:04:38 | in London and I guess like |
| 00:04:37 | 00:04:40 | subconsciously when you see a picture |
| 00:04:38 | 00:04:43 | like this you think that people are |
| 00:04:40 | 00:04:44 | buying this product all around the world |
| 00:04:43 | 00:04:46 | which is what you want you want |
| 00:04:44 | 00:04:47 | everybody to think that everyone is |
| 00:04:46 | 00:04:49 | buying your product and they love it and |
| 00:04:47 | 00:04:51 | I'm not saying just think but if you |
| 00:04:49 | 00:04:52 | know if that's the case then even better |
| 00:04:51 | 00:04:54 | and again I think I don't know if they |
| 00:04:52 | 00:04:56 | put one filter on every single one of |
| 00:04:54 | 00:04:58 | their pictures and just put it on really |
| 00:04:56 | 00:05:00 | low opacity but all like I said all of |
| 00:04:58 | 00:05:01 | their pictures look congruent you know |
| 00:05:00 | 00:05:04 | they're all very very high quality |
| 00:05:01 | 00:05:05 | images and it's exactly what you want |
| 00:05:04 | 00:05:08 | and they have a nice products so that's |
| 00:05:05 | 00:05:10 | a good thing so now we'll go to the bad |
| 00:05:08 | 00:05:12 | example of an Instagram account so you |
| 00:05:10 | 00:05:17 | guys will instantly see the difference I |
| 00:05:12 | 00:05:19 | promise so here's a bad example a lot of |
| 00:05:17 | 00:05:21 | things kind of scream out to you and |
| 00:05:19 | 00:05:24 | tell you why first of all nobody's |
| 00:05:21 | 00:05:26 | buying the product okay um so that's |
| 00:05:24 | 00:05:28 | that's already the first problem and |
| 00:05:26 | 00:05:30 | then the pictures that are here you know |
| 00:05:28 | 00:05:32 | this one has a white background this one |
| 00:05:30 | 00:05:34 | is nearly white they're all very boring |
| 00:05:32 | 00:05:36 | background see this one is just silver I |
| 00:05:34 | 00:05:38 | mean gray I don't know like it just kind |
| 00:05:36 | 00:05:39 | of seems like a scam to in my opinion |
| 00:05:38 | 00:05:41 | you know they don't have any filters |
| 00:05:39 | 00:05:43 | they don't have anything like that and |
| 00:05:41 | 00:05:45 | they're kind of low quality the one |
| 00:05:43 | 00:05:47 | picture that they have where somebody's |
| 00:05:45 | 00:05:49 | holding their product is incredibly low |
| 00:05:47 | 00:05:51 | quality like this looks like it's in a |
| 00:05:49 | 00:05:53 | car or something like that and the |
| 00:05:51 | 00:05:55 | lighting is terrible and it's just |
| 00:05:53 | 00:05:57 | terrible quality this just doesn't seem |
| 00:05:55 | 00:05:58 | like a very trustworthy website for me |
| 00:05:57 | 00:06:01 | and I personally wouldn't buy from here |
| 00:05:58 | 00:06:03 | do you know their their description is |
| 00:06:01 | 00:06:05 | gots all sorts of emojis and fire and |
| 00:06:03 | 00:06:07 | the stuff that you see every single time |
| 00:06:05 | 00:06:09 | that's kind of getting annoying but most |
| 00:06:07 | 00:06:11 | importantly look at their followers and |
| 00:06:09 | 00:06:14 | look how many people they're following |
| 00:06:11 | 00:06:16 | that's definitely a very bad ratio you |
| 00:06:14 | 00:06:18 | never want to be following more people |
| 00:06:16 | 00:06:20 | that are following you it just does not |
| 00:06:18 | 00:06:22 | make you look professional I don't know |
| 00:06:20 | 00:06:23 | why it's just something to do with with |
| 00:06:22 | 00:06:25 | the human mind you don't want to be |
| 00:06:23 | 00:06:27 | following more than our following you so |
| 00:06:25 | 00:06:29 | in this person's in this case I would |
| 00:06:27 | 00:06:31 | honestly buy like a thousand or so |
| 00:06:29 | 00:06:34 | followers and try to unfollow a bunch of |
| 00:06:31 | 00:06:35 | people and just you know just give it |
| 00:06:34 | 00:06:38 | that little bit of a more professional |
| 00:06:35 | 00:06:39 | look and now let's look at their logo so |
| 00:06:38 | 00:06:41 | I don't know if this |
| 00:06:39 | 00:06:43 | intentional or not it kind of got cut |
| 00:06:41 | 00:06:45 | off on each corner and I personally |
| 00:06:43 | 00:06:46 | don't like it there their letters are |
| 00:06:45 | 00:06:48 | not high quality you know and it says |
| 00:06:46 | 00:06:51 | that we hustle nobody wants to be |
| 00:06:48 | 00:06:52 | hustled nobody wants to be hustled in |
| 00:06:51 | 00:06:55 | this world so I wouldn't put that we |
| 00:06:52 | 00:06:57 | hustle in our logo yeah |
| 00:06:55 | 00:06:59 | that's it's just all around it's got |
| 00:06:57 | 00:07:01 | some some stuff to work on I'm |
| 00:06:59 | 00:07:02 | definitely not bashing on the store and |
| 00:07:01 | 00:07:05 | I'm not hating on the store I don't know |
| 00:07:02 | 00:07:06 | who owns the store and I'm sorry if you |
| 00:07:05 | 00:07:09 | get offended by this video but honestly |
| 00:07:06 | 00:07:10 | you should come across this video and |
| 00:07:09 | 00:07:12 | then try to fix it and you know try to |
| 00:07:10 | 00:07:14 | be more like this more like this store |
| 00:07:12 | 00:07:15 | and I'm sure that your conversions will |
| 00:07:14 | 00:07:17 | increase now let's tok about this |
| 00:07:15 | 00:07:19 | promotion because my next video is going |
| 00:07:17 | 00:07:21 | to be how to create a good looking at |
| 00:07:19 | 00:07:22 | and a promotion so stay tuned that's |
| 00:07:21 | 00:07:26 | probably gonna come out in like a day or |
| 00:07:22 | 00:07:28 | two this promotion I don't like it |
| 00:07:26 | 00:07:30 | because first of all there's red on the |
| 00:07:28 | 00:07:32 | outside and then there's blue and then |
| 00:07:30 | 00:07:34 | black and white and then like 15 colors |
| 00:07:32 | 00:07:36 | on the inside this has so many colors |
| 00:07:34 | 00:07:38 | and it just does not look professional I |
| 00:07:36 | 00:07:39 | don't even know what's going on I don't |
| 00:07:38 | 00:07:41 | even know what they're advertising I |
| 00:07:39 | 00:07:43 | just see a bunch of I see like ten |
| 00:07:41 | 00:07:45 | watches on a picture and I have no idea |
| 00:07:43 | 00:07:47 | what's going on so definitely when |
| 00:07:45 | 00:07:49 | you're advertising your products I would |
| 00:07:47 | 00:07:50 | do one product per picture and then you |
| 00:07:49 | 00:07:53 | know you could have as many pictures as |
| 00:07:50 | 00:07:55 | you want in the post and and go like |
| 00:07:53 | 00:07:57 | that but I would never do more than |
| 00:07:55 | 00:07:58 | three products per picture because it |
| 00:07:57 | 00:08:00 | just confuses people and they don't know |
| 00:07:58 | 00:08:02 | what is going on I don't know like if |
| 00:08:00 | 00:08:03 | you just if you advertise one product it |
| 00:08:02 | 00:08:05 | makes that one product seem a little bit |
| 00:08:03 | 00:08:07 | more special and it just comes across as |
| 00:08:05 | 00:08:09 | oh like this product is free today and |
| 00:08:07 | 00:08:11 | then or you know this product is on sale |
| 00:08:09 | 00:08:14 | today I don't know I would just never |
| 00:08:11 | 00:08:16 | put this many watches in a single |
| 00:08:14 | 00:08:18 | advertisement and then the colors are |
| 00:08:16 | 00:08:19 | all weird and they're not yeah these are |
| 00:08:18 | 00:08:21 | sharp colors which is another thing I |
| 00:08:19 | 00:08:22 | toked about you don't have sharp colors |
| 00:08:21 | 00:08:24 | I hope you guys can tell the difference |
| 00:08:22 | 00:08:26 | once again I'm not trying to bash on |
| 00:08:24 | 00:08:28 | this store I don't know who who owns it |
| 00:08:26 | 00:08:30 | but they they could use some work on |
| 00:08:28 | 00:08:31 | their Instagram part of the business so |
| 00:08:30 | 00:08:33 | I hope you guys can tell the difference |
| 00:08:31 | 00:08:35 | between a good store you know a decent |
| 00:08:33 | 00:08:37 | store and then this is something that |
| 00:08:35 | 00:08:38 | needs some work alright guys so that's |
| 00:08:37 | 00:08:40 | going to do it for this video I hope you |
| 00:08:38 | 00:08:42 | learned something I hope you can change |
| 00:08:40 | 00:08:43 | something on your store's Instagram some |
| 00:08:42 | 00:08:45 | people have been asking me if they need |
| 00:08:43 | 00:08:47 | an Instagram yes you absolutely need an |
| 00:08:45 | 00:08:49 | Instagram because that's where people |
| 00:08:47 | 00:08:51 | see your store before they see your |
| 00:08:49 | 00:08:52 | store if you come off professional on |
| 00:08:51 | 00:08:53 | |
| 00:08:52 | 00:08:55 | and you come off professional on your |
| 00:08:53 | 00:08:56 | store then you'll come off professional |
| 00:08:55 | 00:08:58 | in general so that's all I have for you |
| 00:08:56 | 00:09:01 | guys today I'm making a video on how to |
| 00:08:58 | 00:09:02 | create a good advertisement and how to |
| 00:09:01 | 00:09:04 | remove the logos from the pictures in |
| 00:09:02 | 00:09:07 | your store so that your store's pictures |
| 00:09:04 | 00:09:08 | look professional as well so you guys |
| 00:09:07 | 00:09:10 | definitely wanna stay tuned for that and |
| 00:09:08 | 00:09:11 | if you're new here and you watch through |
| 00:09:10 | 00:09:13 | the end of the video go ahead and click |
| 00:09:11 | 00:09:16 | like and subscribe and then turn on the |
| 00:09:13 | 00:09:19 | notifications because I post some days |
| 00:09:16 | 00:09:21 | and compared it I give out free value so |
| 00:09:19 | 00:09:23 | why not and I'll see you guys all next |
| 00:09:21 | 00:09:26 | time |
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