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How to Make Your Store Instagram (Dropshipping) - Increase SALES

Published on: November 26 2022 by Sebastian Ghiorghiu

How to Make Your Store Instagram (Dropshipping) - Increase SALES

The above is a brief introduction to How to Make Your Store Instagram (Dropshipping) - Increase SALES.

Let's move on to the first section of How to Make Your Store Instagram (Dropshipping) - Increase SALES!

How to Make Your Store Instagram (Dropshipping) - Increase SALES

startTime durationTime text
00:00:02 00:00:06 what is going on guys it is Sebastian
00:00:04 00:00:08 here and today I'm gonna be showing you
00:00:06 00:00:09 guys how you should manage your stores
00:00:08 00:00:12 instagram how to come off as
00:00:09 00:00:14 professional as possible to increase
00:00:12 00:00:15 conversions and make sure that people
00:00:14 00:00:17 buy when they look at your Instagram and
00:00:15 00:00:19 they say wow this is a professional
00:00:17 00:00:20 business I want to buy from here so
00:00:19 00:00:21 we're gonna get straight into it I'm
00:00:20 00:00:22 gonna go right into screen share right
00:00:21 00:00:24 now and I'm going to show you two
00:00:22 00:00:25 examples of a good store and then an
00:00:24 00:00:28 example of a bad store I now explain
00:00:25 00:00:29 things as I go on so stay tuned you guys
00:00:28 00:00:31 I have a couple videos coming out
00:00:29 00:00:33 tomorrow if you like this video or find
00:00:31 00:00:34 any value in it go ahead and drop a like
00:00:33 00:00:36 if you're new subscribe I mean I'm just
00:00:34 00:00:39 givin free value every single day so
00:00:36 00:00:40 subscribe and hit the notification bell
00:00:39 00:00:41 so that you know when I post a video all
00:00:40 00:00:43 right let's get into it
00:00:41 00:00:45 now we're screen sharing and I'm going
00:00:43 00:00:47 to show you guys two examples of a good
00:00:45 00:00:49 Instagram account and then an example of
00:00:47 00:00:51 a bad one so we're gonna start off here
00:00:49 00:00:53 at the honey collection so as you can
00:00:51 00:00:54 see first of all their logo and their
00:00:53 00:00:56 name is congruent they both say honey
00:00:54 00:00:58 and their logo looks pretty good it's
00:00:56 00:01:01 simple elegant I like it's not too bad
00:00:58 00:01:03 their following is also good they have
00:01:01 00:01:04 14 thousand followers so you know that
00:01:03 00:01:06 people like their store the only problem
00:01:04 00:01:09 is that they're following 6,000 people
00:01:06 00:01:10 so that's not a good ratio if I was the
00:01:09 00:01:12 owner of this store I would try to get
00:01:10 00:01:14 that down under like 100 or 50 or
00:01:12 00:01:16 somewhere on there the description is
00:01:14 00:01:17 okay you know they have their store in
00:01:16 00:01:18 it they have a bunch of emojis which
00:01:17 00:01:20 either can look really good or really
00:01:18 00:01:21 bad but I personally think that this
00:01:20 00:01:24 time it looks really good they pulled it
00:01:21 00:01:25 off and so as we scroll down we can see
00:01:24 00:01:28 the kind of pictures that they have and
00:01:25 00:01:29 as you can tell most of the pictures are
00:01:28 00:01:33 either a product with a cool background
00:01:29 00:01:35 like these two right here or some sort
00:01:33 00:01:38 of social proof so these people are all
00:01:35 00:01:39 wearing their products and it looks
00:01:38 00:01:41 really good and as you guys can probably
00:01:39 00:01:42 tell if you really really look at the
00:01:41 00:01:44 pictures and think about it they all
00:01:42 00:01:49 look really congruent they all look
00:01:44 00:01:51 relatively use in the same filter for
00:01:49 00:01:54 for every picture and you know not so
00:01:51 00:01:56 intensely but they have that like maybe
00:01:54 00:01:57 like 30 to 50 percent filter the same
00:01:56 00:01:59 one on every single picture and it just
00:01:57 00:02:01 makes their store look and it just makes
00:01:59 00:02:03 your store come together it makes it all
00:02:01 00:02:04 look really really good and congruent
00:02:03 00:02:06 with each other
00:02:04 00:02:07 one thing you guys want to definitely
00:02:06 00:02:09 avoid is if you're going to post a
00:02:07 00:02:10 picture of a product like this you don't
00:02:09 00:02:12 want it to just have a white background
00:02:10 00:02:13 because that's really really boring and
00:02:12 00:02:14 not
00:02:13 00:02:17 it just doesn't look good on Instagram
00:02:14 00:02:18 but they did a good job here see this is
00:02:17 00:02:21 your concrete this is some sort of
00:02:18 00:02:23 furred more carpet or something I'm not
00:02:21 00:02:25 sure but it's not white you know they
00:02:23 00:02:27 they definitely have a background on
00:02:25 00:02:28 every single product and if it's not
00:02:27 00:02:30 that then it's you know it's a girl
00:02:28 00:02:32 wearing their product which is even
00:02:30 00:02:34 better because all this social proof
00:02:32 00:02:36 tells me that people have bought in
00:02:34 00:02:39 their products before and that they like
00:02:36 00:02:42 what's going on they like the product so
00:02:39 00:02:43 I'm more inclined to buy something from
00:02:42 00:02:45 a store with a bunch of social proof
00:02:43 00:02:47 because I see other people buying it and
00:02:45 00:02:49 I you know I go where other people are
00:02:47 00:02:51 going so this is a pretty decent store
00:02:49 00:02:53 they did a good job but there is one
00:02:51 00:02:56 that's better and it's next so we'll go
00:02:53 00:02:58 to it now so this is Vadra ch they are a
00:02:56 00:03:00 great company I've known about them for
00:02:58 00:03:02 a while and they just come off as
00:03:00 00:03:05 professional as possible first of all
00:03:02 00:03:07 they have almost 150,000 followers so
00:03:05 00:03:09 you can already tell that they're not
00:03:07 00:03:11 kidding around they've been here for a
00:03:09 00:03:13 while you know they have loyal customers
00:03:11 00:03:15 it's a good company they're only
00:03:13 00:03:17 following just under 2,000 people which
00:03:15 00:03:19 is okay it's an it's a decent ratio
00:03:17 00:03:21 considering how many people they have
00:03:19 00:03:23 following them their logo and their name
00:03:21 00:03:25 they're perfectly congruent you know
00:03:23 00:03:27 it's very simple it's clean it's
00:03:25 00:03:29 professional I like it it makes me feel
00:03:27 00:03:31 comfortable and another thing they don't
00:03:29 00:03:33 have no crazy description they just have
00:03:31 00:03:35 their store name which you know they can
00:03:33 00:03:37 pull off because they come off as a
00:03:35 00:03:39 professional luxurious brand which I'm
00:03:37 00:03:41 sure that they are and they don't need
00:03:39 00:03:43 any crazy descriptions to get your
00:03:41 00:03:45 attention they can just put their store
00:03:43 00:03:46 name and say hey we're vaad rich you
00:03:45 00:03:48 know we are what we are if you like our
00:03:46 00:03:50 products and buy and if you don't then
00:03:48 00:03:51 don't which is cool so they're at that
00:03:50 00:03:53 point you know maybe you don't want to
00:03:51 00:03:55 start off like this but once you get to
00:03:53 00:03:56 that professional level you can just
00:03:55 00:03:58 change your description to your store
00:03:56 00:03:59 name now let's take a look at their
00:03:58 00:04:01 pictures once again all of their
00:03:59 00:04:02 pictures look congruent and you know
00:04:01 00:04:04 it's either somebody wearing their watch
00:04:02 00:04:07 or a picture of a city or some really
00:04:04 00:04:08 really cool picture of something and
00:04:07 00:04:10 then they have one picture with the
00:04:08 00:04:13 backdrop like this I don't personally
00:04:10 00:04:14 like pictures like these but you know it
00:04:13 00:04:16 still looks good on this page so I'm not
00:04:14 00:04:18 going to say anything about it let's
00:04:16 00:04:20 take a look at the pictures that have
00:04:18 00:04:22 social proof so as you can tell this is
00:04:20 00:04:23 not just somebody wearing their watch in
00:04:22 00:04:25 their house or like on their bed or
00:04:23 00:04:26 something like that this guy like the
00:04:25 00:04:28 background is a city and that makes it
00:04:26 00:04:30 huge difference because it makes the
00:04:28 00:04:31 picture look that much better it's that
00:04:30 00:04:33 much more of a high quality picture and
00:04:31 00:04:35 that's exactly what you want when you're
00:04:33 00:04:37 posting on Instagram so this person is
00:04:35 00:04:38 in London and I guess like
00:04:37 00:04:40 subconsciously when you see a picture
00:04:38 00:04:43 like this you think that people are
00:04:40 00:04:44 buying this product all around the world
00:04:43 00:04:46 which is what you want you want
00:04:44 00:04:47 everybody to think that everyone is
00:04:46 00:04:49 buying your product and they love it and
00:04:47 00:04:51 I'm not saying just think but if you
00:04:49 00:04:52 know if that's the case then even better
00:04:51 00:04:54 and again I think I don't know if they
00:04:52 00:04:56 put one filter on every single one of
00:04:54 00:04:58 their pictures and just put it on really
00:04:56 00:05:00 low opacity but all like I said all of
00:04:58 00:05:01 their pictures look congruent you know
00:05:00 00:05:04 they're all very very high quality
00:05:01 00:05:05 images and it's exactly what you want
00:05:04 00:05:08 and they have a nice products so that's
00:05:05 00:05:10 a good thing so now we'll go to the bad
00:05:08 00:05:12 example of an Instagram account so you
00:05:10 00:05:17 guys will instantly see the difference I
00:05:12 00:05:19 promise so here's a bad example a lot of
00:05:17 00:05:21 things kind of scream out to you and
00:05:19 00:05:24 tell you why first of all nobody's
00:05:21 00:05:26 buying the product okay um so that's
00:05:24 00:05:28 that's already the first problem and
00:05:26 00:05:30 then the pictures that are here you know
00:05:28 00:05:32 this one has a white background this one
00:05:30 00:05:34 is nearly white they're all very boring
00:05:32 00:05:36 background see this one is just silver I
00:05:34 00:05:38 mean gray I don't know like it just kind
00:05:36 00:05:39 of seems like a scam to in my opinion
00:05:38 00:05:41 you know they don't have any filters
00:05:39 00:05:43 they don't have anything like that and
00:05:41 00:05:45 they're kind of low quality the one
00:05:43 00:05:47 picture that they have where somebody's
00:05:45 00:05:49 holding their product is incredibly low
00:05:47 00:05:51 quality like this looks like it's in a
00:05:49 00:05:53 car or something like that and the
00:05:51 00:05:55 lighting is terrible and it's just
00:05:53 00:05:57 terrible quality this just doesn't seem
00:05:55 00:05:58 like a very trustworthy website for me
00:05:57 00:06:01 and I personally wouldn't buy from here
00:05:58 00:06:03 do you know their their description is
00:06:01 00:06:05 gots all sorts of emojis and fire and
00:06:03 00:06:07 the stuff that you see every single time
00:06:05 00:06:09 that's kind of getting annoying but most
00:06:07 00:06:11 importantly look at their followers and
00:06:09 00:06:14 look how many people they're following
00:06:11 00:06:16 that's definitely a very bad ratio you
00:06:14 00:06:18 never want to be following more people
00:06:16 00:06:20 that are following you it just does not
00:06:18 00:06:22 make you look professional I don't know
00:06:20 00:06:23 why it's just something to do with with
00:06:22 00:06:25 the human mind you don't want to be
00:06:23 00:06:27 following more than our following you so
00:06:25 00:06:29 in this person's in this case I would
00:06:27 00:06:31 honestly buy like a thousand or so
00:06:29 00:06:34 followers and try to unfollow a bunch of
00:06:31 00:06:35 people and just you know just give it
00:06:34 00:06:38 that little bit of a more professional
00:06:35 00:06:39 look and now let's look at their logo so
00:06:38 00:06:41 I don't know if this
00:06:39 00:06:43 intentional or not it kind of got cut
00:06:41 00:06:45 off on each corner and I personally
00:06:43 00:06:46 don't like it there their letters are
00:06:45 00:06:48 not high quality you know and it says
00:06:46 00:06:51 that we hustle nobody wants to be
00:06:48 00:06:52 hustled nobody wants to be hustled in
00:06:51 00:06:55 this world so I wouldn't put that we
00:06:52 00:06:57 hustle in our logo yeah
00:06:55 00:06:59 that's it's just all around it's got
00:06:57 00:07:01 some some stuff to work on I'm
00:06:59 00:07:02 definitely not bashing on the store and
00:07:01 00:07:05 I'm not hating on the store I don't know
00:07:02 00:07:06 who owns the store and I'm sorry if you
00:07:05 00:07:09 get offended by this video but honestly
00:07:06 00:07:10 you should come across this video and
00:07:09 00:07:12 then try to fix it and you know try to
00:07:10 00:07:14 be more like this more like this store
00:07:12 00:07:15 and I'm sure that your conversions will
00:07:14 00:07:17 increase now let's tok about this
00:07:15 00:07:19 promotion because my next video is going
00:07:17 00:07:21 to be how to create a good looking at
00:07:19 00:07:22 and a promotion so stay tuned that's
00:07:21 00:07:26 probably gonna come out in like a day or
00:07:22 00:07:28 two this promotion I don't like it
00:07:26 00:07:30 because first of all there's red on the
00:07:28 00:07:32 outside and then there's blue and then
00:07:30 00:07:34 black and white and then like 15 colors
00:07:32 00:07:36 on the inside this has so many colors
00:07:34 00:07:38 and it just does not look professional I
00:07:36 00:07:39 don't even know what's going on I don't
00:07:38 00:07:41 even know what they're advertising I
00:07:39 00:07:43 just see a bunch of I see like ten
00:07:41 00:07:45 watches on a picture and I have no idea
00:07:43 00:07:47 what's going on so definitely when
00:07:45 00:07:49 you're advertising your products I would
00:07:47 00:07:50 do one product per picture and then you
00:07:49 00:07:53 know you could have as many pictures as
00:07:50 00:07:55 you want in the post and and go like
00:07:53 00:07:57 that but I would never do more than
00:07:55 00:07:58 three products per picture because it
00:07:57 00:08:00 just confuses people and they don't know
00:07:58 00:08:02 what is going on I don't know like if
00:08:00 00:08:03 you just if you advertise one product it
00:08:02 00:08:05 makes that one product seem a little bit
00:08:03 00:08:07 more special and it just comes across as
00:08:05 00:08:09 oh like this product is free today and
00:08:07 00:08:11 then or you know this product is on sale
00:08:09 00:08:14 today I don't know I would just never
00:08:11 00:08:16 put this many watches in a single
00:08:14 00:08:18 advertisement and then the colors are
00:08:16 00:08:19 all weird and they're not yeah these are
00:08:18 00:08:21 sharp colors which is another thing I
00:08:19 00:08:22 toked about you don't have sharp colors
00:08:21 00:08:24 I hope you guys can tell the difference
00:08:22 00:08:26 once again I'm not trying to bash on
00:08:24 00:08:28 this store I don't know who who owns it
00:08:26 00:08:30 but they they could use some work on
00:08:28 00:08:31 their Instagram part of the business so
00:08:30 00:08:33 I hope you guys can tell the difference
00:08:31 00:08:35 between a good store you know a decent
00:08:33 00:08:37 store and then this is something that
00:08:35 00:08:38 needs some work alright guys so that's
00:08:37 00:08:40 going to do it for this video I hope you
00:08:38 00:08:42 learned something I hope you can change
00:08:40 00:08:43 something on your store's Instagram some
00:08:42 00:08:45 people have been asking me if they need
00:08:43 00:08:47 an Instagram yes you absolutely need an
00:08:45 00:08:49 Instagram because that's where people
00:08:47 00:08:51 see your store before they see your
00:08:49 00:08:52 store if you come off professional on
00:08:51 00:08:53 Instagram
00:08:52 00:08:55 and you come off professional on your
00:08:53 00:08:56 store then you'll come off professional
00:08:55 00:08:58 in general so that's all I have for you
00:08:56 00:09:01 guys today I'm making a video on how to
00:08:58 00:09:02 create a good advertisement and how to
00:09:01 00:09:04 remove the logos from the pictures in
00:09:02 00:09:07 your store so that your store's pictures
00:09:04 00:09:08 look professional as well so you guys
00:09:07 00:09:10 definitely wanna stay tuned for that and
00:09:08 00:09:11 if you're new here and you watch through
00:09:10 00:09:13 the end of the video go ahead and click
00:09:11 00:09:16 like and subscribe and then turn on the
00:09:13 00:09:19 notifications because I post some days
00:09:16 00:09:21 and compared it I give out free value so
00:09:19 00:09:23 why not and I'll see you guys all next
00:09:21 00:09:26 time

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