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How To Optimize eBay Titles My Unpopular Opinion On It | eBay Dropshipping 2020

Published on: December 3 2022 by eCom Tom

How To Optimize eBay Titles My Unpopular Opinion On It | eBay Dropshipping 2020

How To Optimize eBay Titles My Unpopular Opinion On It | eBay Dropshipping 2020

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00:00:00 00:00:04 hey guys Tommy with another video coming
00:00:02 00:00:06 at you this one's gonna be on title
00:00:04 00:00:08 building but before I get into that I
00:00:06 00:00:10 just want to say that my channel just
00:00:08 00:00:11 hit 400 subscribers and I couldn't be
00:00:10 00:00:13 more thankful it's been less than two
00:00:11 00:00:15 months I'm pretty sure so that's some
00:00:13 00:00:18 pretty good growth in my opinion let's
00:00:15 00:00:19 hit 500 as soon as possible and build it
00:00:18 00:00:22 from there all the way up to multiple
00:00:19 00:00:24 thousands so the Facebook group that the
00:00:22 00:00:26 free drop shipping University mastermind
00:00:24 00:00:29 group that I do have is about to hit two
00:00:26 00:00:30 thousand subscribers or followers so
00:00:29 00:00:32 thank you very much forever that's
00:00:30 00:00:33 joined if you haven't joined the link
00:00:32 00:00:36 will be in the description below and
00:00:33 00:00:38 please join and because of that I'm
00:00:36 00:00:39 gonna launch two videos today or make
00:00:38 00:00:41 two videos today one today will be
00:00:39 00:00:43 launched and then the other one will be
00:00:41 00:00:45 launched tomorrow on the tracking
00:00:43 00:00:47 automated tracking software that I use
00:00:45 00:00:49 so that being said please subscribe
00:00:47 00:00:51 please like the video please leave
00:00:49 00:00:52 comments if you have questions and
00:00:51 00:00:55 without further ado we'll get into this
00:00:52 00:00:56 so I'm gonna use shop see the account
00:00:55 00:00:58 that I always tok about on Zig
00:00:56 00:00:59 analytiks they just have a ton of items
00:00:58 00:01:01 and a lot of things that I can go about
00:00:59 00:01:03 doing and basically a lot of the things
00:01:01 00:01:05 that they do is they just take the
00:01:03 00:01:07 Amazon title well this store does mainly
00:01:05 00:01:08 lists things that the Amazon title and I
00:01:07 00:01:10 think they primarily do amazon drop
00:01:08 00:01:12 shipping from everything I've seen so
00:01:10 00:01:14 that being said everybody always asked
00:01:12 00:01:17 Tom how do I build my titles my titles
00:01:14 00:01:18 my titles my titles and I have a
00:01:17 00:01:21 different opinion that most people do on
00:01:18 00:01:25 titles and I follow something not
00:01:21 00:01:26 exactly what shops he does but I mean
00:01:25 00:01:28 I'll explain it later in this video if
00:01:26 00:01:30 you guys stik around stik to the end
00:01:28 00:01:32 and I'll show it but I'm gonna teach you
00:01:30 00:01:33 guys how to build titles the way that
00:01:32 00:01:35 everybody says to build titles and the
00:01:33 00:01:36 way everybody thinks that you should be
00:01:35 00:01:38 building titles and then I'll show you
00:01:36 00:01:40 what I do at the end so I looked up
00:01:38 00:01:41 shops Aeons ik analytiks if you don't
00:01:40 00:01:43 have zyk analytiks you should get it
00:01:41 00:01:45 there is a discount code in the in the
00:01:43 00:01:47 description below on how to on how to
00:01:45 00:01:49 get it and I explained it so it's very
00:01:47 00:01:51 beneficial it's the best program that
00:01:49 00:01:53 I've used out there on anything to do
00:01:51 00:01:54 with title or product research and it
00:01:53 00:01:56 does have a built in title builder but I
00:01:54 00:01:59 will make another video on that separate
00:01:56 00:02:00 video so I did scroll I scrolled down I
00:01:59 00:02:02 scrolled down there items and I tried to
00:02:00 00:02:04 find something had a very small title
00:02:02 00:02:06 one that hadn't been optimized yet and I
00:02:04 00:02:08 came across this bug blaster insect
00:02:06 00:02:09 eradication gun so all you really have
00:02:08 00:02:11 to do if you want to find it is just
00:02:09 00:02:13 highlight it right click searching
00:02:11 00:02:14 Google and I mean I clicked
00:02:13 00:02:16 and to look at the eBay but it doesn't
00:02:14 00:02:20 really matter so I found it on Amazon
00:02:16 00:02:22 within about 3.2 seconds and the title
00:02:20 00:02:24 is utterly bogus all 2.0 from scale Inc
00:02:22 00:02:27 so obviously there's a lot of optimation
00:02:24 00:02:29 optimization that you can do and I'm
00:02:27 00:02:31 gonna show you how I could how you would
00:02:29 00:02:34 go about it so you want to kind of break
00:02:31 00:02:36 down what the actual item is at first
00:02:34 00:02:39 and what I would say this item is is a
00:02:36 00:02:42 bug eradication gun an insect gun
00:02:39 00:02:42 something to the nature of that and you
00:02:42 00:02:45 just want to get it down to like a
00:02:42 00:02:47 two-word phrase or noun or whatever it
00:02:45 00:02:48 is if it's a frying-pan it's a it's a
00:02:47 00:02:50 frying pan or if it's copper frying
00:02:48 00:02:51 man's a copper frying pan something like
00:02:50 00:02:54 that you just want to get it down to the
00:02:51 00:02:57 bare bones of what it is so from there
00:02:54 00:02:59 you could then there's four rules that I
00:02:57 00:03:01 want to give you guys to follow and the
00:02:59 00:03:04 four rules I have written down here and
00:03:01 00:03:05 it's try to remove useless name brands
00:03:04 00:03:07 so have you ever heard of bug assault
00:03:05 00:03:09 I've never heard a bug assault maybe
00:03:07 00:03:11 it's very popular but in my opinion I
00:03:09 00:03:13 would probably get rid of it but it
00:03:11 00:03:15 seems that through my research that it
00:03:13 00:03:17 is actually a very popular brand so I
00:03:15 00:03:19 would keep it something like an off name
00:03:17 00:03:20 name brand where it's a private label
00:03:19 00:03:22 from Amazon where's just some random
00:03:20 00:03:24 name nobody's ever heard of somebody
00:03:22 00:03:26 just made it up like a week ago nobody
00:03:24 00:03:28 cares about that title nobody's going to
00:03:26 00:03:30 be searching for that on eBay and you
00:03:28 00:03:31 really want to get it down to just
00:03:30 00:03:33 strictly keywords and things that people
00:03:31 00:03:35 will be searching in the search bar so
00:03:33 00:03:38 the second thing I want to say is no
00:03:35 00:03:40 filler words don't say and or from like
00:03:38 00:03:43 anything like that like it's useless
00:03:40 00:03:45 words it doesn't really matter and if
00:03:43 00:03:46 you've done any amount of item and
00:03:45 00:03:48 product research you realize that a lot
00:03:46 00:03:50 of the titles don't even make sense but
00:03:48 00:03:51 those are the ones that sell the best so
00:03:50 00:03:54 the next one is used all 80 characters
00:03:51 00:03:55 you get 80 characters on eBay Amazon you
00:03:54 00:03:57 get a lot more so you can throw a bunch
00:03:55 00:03:58 of stuff in there but eBay it's only 80
00:03:57 00:04:00 characters and you want to it's
00:03:58 00:04:02 statistikally proven that the more
00:04:00 00:04:05 characters that you've used the more
00:04:02 00:04:08 viewing and views and light Watchers and
00:04:05 00:04:10 buyers on your item there is so that's
00:04:08 00:04:12 the third tip the next step is don't add
00:04:10 00:04:14 the word new to the front a lot of
00:04:12 00:04:15 people have seen add new or no tax or
00:04:14 00:04:17 free shipping or something that's just a
00:04:15 00:04:19 waste of characters nobody really looks
00:04:17 00:04:20 up free shipping in the title because
00:04:19 00:04:22 there's just checkboxes on the side that
00:04:20 00:04:24 you can click free shipping and stuff
00:04:22 00:04:26 like that and the last one I want to say
00:04:24 00:04:26 is make the first four words of your
00:04:26 00:04:29 title makes
00:04:26 00:04:31 so this one would just be an insect gun
00:04:29 00:04:33 or something like that and then you want
00:04:31 00:04:35 to add the first four words or insect
00:04:33 00:04:37 repellant gun and then from there you're
00:04:35 00:04:39 gonna go on and build the rest of your
00:04:37 00:04:40 title off of that and the keywords just
00:04:39 00:04:41 go in after that they don't really have
00:04:40 00:04:44 to make sense they just have to be
00:04:41 00:04:46 thrown in there so what programs or
00:04:44 00:04:49 websites do I use to look up and find
00:04:46 00:04:52 just keywords for the titles the number
00:04:49 00:04:55 one is called title builder so I would
00:04:52 00:04:58 just look up literally in sect if I
00:04:55 00:05:01 could spell it right insect gun and
00:04:58 00:05:03 right here the first one is salt so I'm
00:05:01 00:05:04 guessing this whole salt thing because
00:05:03 00:05:07 this is a salt gun I think it is blast
00:05:04 00:05:09 salt water at them the salt thing is the
00:05:07 00:05:11 number one then there's gun there's bug
00:05:09 00:05:12 insect eradication fly pest control
00:05:11 00:05:14 killer flies and all honestly you get
00:05:12 00:05:15 enough keywords here that you don't even
00:05:14 00:05:17 have to use another website and I
00:05:15 00:05:19 wouldn't even go about using another
00:05:17 00:05:21 website there's also watch count right
00:05:19 00:05:25 here so you can look up the same thing
00:05:21 00:05:26 insect gun watch count com
00:05:25 00:05:28 it basically tracks the amount of
00:05:26 00:05:30 Watchers on the highest the highest
00:05:28 00:05:32 amount of Watchers of items that you
00:05:30 00:05:36 typed in on ebay so it's it only runs
00:05:32 00:05:38 with eBay so insect eradication gun so
00:05:36 00:05:40 basically the number two items haven't
00:05:38 00:05:41 even changed their title so this is kind
00:05:40 00:05:43 of where my argument comes in is
00:05:41 00:05:45 optimizing the title 100% worth it and
00:05:43 00:05:46 I'm gonna explain that later but this
00:05:45 00:05:48 guy has 29 Watchers I'm guessing it kind
00:05:46 00:05:49 of looks like it's the same item he made
00:05:48 00:05:51 his own pictures and then he made you
00:05:49 00:05:54 know a pretty good title for it but he
00:05:51 00:05:57 only has 29 Watchers this person has 54
00:05:54 00:06:00 and I mean that that's where my dilemma
00:05:57 00:06:01 comes into play and the last thing that
00:06:00 00:06:03 you can do is just type it in on eBay if
00:06:01 00:06:05 you just go into eBay search bar and
00:06:03 00:06:06 it's type in insect you get insect
00:06:05 00:06:09 repellent insect frog or insect shield
00:06:06 00:06:11 you type in gun you know sometimes the
00:06:09 00:06:12 bug assault already came up so bug
00:06:11 00:06:15 assault is the name brand and that's a
00:06:12 00:06:17 good one so from there I would put the
00:06:15 00:06:20 item whatever I'm gonna list into my
00:06:17 00:06:23 listing tool I use web seller guru and
00:06:20 00:06:24 website does calculate the amount of
00:06:23 00:06:26 characters that you've used in the
00:06:24 00:06:28 amount that are left so in all honesty
00:06:26 00:06:30 the bug assault 2.0 insect eradication
00:06:28 00:06:32 gun would probably be the first like
00:06:30 00:06:35 keywords longtail keywords I would put
00:06:32 00:06:37 in you could make the argument that you
00:06:35 00:06:39 could do insect eradication gun then
00:06:37 00:06:40 type in bug assault and considering this
00:06:39 00:06:40 is all the hyphens right here in the
00:06:40 00:06:42 name
00:06:40 00:06:45 would probably type insult again just to
00:06:42 00:06:46 get that word on its own from there I
00:06:45 00:06:48 would just go into title builder and try
00:06:46 00:06:51 to find other things so what other words
00:06:48 00:06:53 are there I mean so it has insect
00:06:51 00:06:55 eradication gun bug I would probably
00:06:53 00:06:57 just do a space and type in bug again
00:06:55 00:06:59 just to get the possibility of getting
00:06:57 00:07:01 that word by itself so we already have
00:06:59 00:07:04 all of this so then I would just go in
00:07:01 00:07:06 and type in fly pest control killer
00:07:04 00:07:12 flies home something like that so if you
00:07:06 00:07:14 type in fly pest control so you can see
00:07:12 00:07:17 the character going down there's only 17
00:07:14 00:07:18 left I would type in home I'm guessing
00:07:17 00:07:21 home will show up I'm not even sure yeah
00:07:18 00:07:23 home a lot of people like to pluralize
00:07:21 00:07:26 the word so flies you know you could add
00:07:23 00:07:28 that in FLI yes then all you have left
00:07:26 00:07:33 is five characters or you could type in
00:07:28 00:07:36 garden garden you got five four
00:07:33 00:07:37 characters left after that space so from
00:07:36 00:07:38 there I mean that's basically how you're
00:07:37 00:07:41 gonna go about building and I look at
00:07:38 00:07:43 this guy is fly killer gun so killer
00:07:41 00:07:45 could be a good one salt pest control
00:07:43 00:07:46 bug home spray assault rifle I wouldn't
00:07:45 00:07:48 put the word assault rifle in there that
00:07:46 00:07:50 just doesn't um doesn't sound like it
00:07:48 00:07:52 fits into the eBay terms of services
00:07:50 00:07:54 garden lawn insect insect sounds like a
00:07:52 00:07:56 good one so you could add that in there
00:07:54 00:07:58 I mean in all honesty the world is your
00:07:56 00:08:01 oyster and I think a lot of people just
00:07:58 00:08:04 get hung up on what words to pick and if
00:08:01 00:08:05 it's the right word and whatnot so I
00:08:04 00:08:08 mean I was gonna do a second one where I
00:08:05 00:08:09 do this plastik storage drawer so the
00:08:08 00:08:12 one thing I want to say is this brand is
00:08:09 00:08:13 stack-on and then it has D s 18 I don't
00:08:12 00:08:14 even know what that means it's the
00:08:13 00:08:16 product number I'm guessing don't put
00:08:14 00:08:17 that stuff in there nobody's looking
00:08:16 00:08:20 that up unless it's like an actual part
00:08:17 00:08:21 like a pulley system or you know a belts
00:08:20 00:08:23 for a washing machine or something like
00:08:21 00:08:24 that but you don't need the product
00:08:23 00:08:26 number the part number you don't need
00:08:24 00:08:28 the brand stack on who knows the brand
00:08:26 00:08:32 stack on it's not a very popular brand
00:08:28 00:08:34 so that being said you go from this one
00:08:32 00:08:36 eighteen drawer storage cabinet so if I
00:08:34 00:08:43 want to type in storage cabinet up here
00:08:36 00:08:43 or a storage storage drawer
00:08:43 00:08:48 then all right box plastik container
00:08:46 00:08:50 organizer those are all good words Ben
00:08:48 00:08:51 you know cube basket yeah I mean you
00:08:50 00:08:55 just have to do multiple searches
00:08:51 00:08:57 storage you could type in container and
00:08:55 00:08:59 then from there you're just gonna build
00:08:57 00:09:01 your title but the reason why I've put
00:08:59 00:09:04 up doing this video for so long is
00:09:01 00:09:07 mainly because the dilemma of does title
00:09:04 00:09:09 optimization really matter when you are
00:09:07 00:09:10 pushing a lot of volume of items so a
00:09:09 00:09:12 lot of people are sitting here
00:09:10 00:09:14 complaining and they say hey like my
00:09:12 00:09:17 titles I've been building my titles
00:09:14 00:09:18 changing 100% making it unique and you
00:09:17 00:09:20 know I'm not selling out any items but
00:09:18 00:09:22 the real question is how many items do
00:09:20 00:09:26 you have up what are the prices are they
00:09:22 00:09:27 accurate prices and how often have your
00:09:26 00:09:28 items been selling I mean you can
00:09:27 00:09:30 optimize the out of a title of a
00:09:28 00:09:32 shitty item and it only sells one per
00:09:30 00:09:33 month on eBay regularly you can optimize
00:09:32 00:09:35 the hell out of it
00:09:33 00:09:37 but it probably won't sell any more than
00:09:35 00:09:39 it already did the title doesn't really
00:09:37 00:09:41 matter in my opinion that much I think
00:09:39 00:09:44 the amount of times it's sold a month on
00:09:41 00:09:46 zyk analytiks so obviously an item that
00:09:44 00:09:47 sold forty seven times in a month is
00:09:46 00:09:49 better than an item that sold eighteen
00:09:47 00:09:53 or two or one time in a month you know
00:09:49 00:09:56 what I mean so I think it literally goes
00:09:53 00:09:57 title title is not important it goes how
00:09:56 00:09:59 many items do you have listed what is
00:09:57 00:10:00 the price is your price accurate are you
00:09:59 00:10:03 even in the ballpark do you know what
00:10:00 00:10:06 your fees are and how often has it sold
00:10:03 00:10:08 on eBay so and then title I mean I don't
00:10:06 00:10:10 think the title plays that big of a role
00:10:08 00:10:11 and that's why when I have my virtual
00:10:10 00:10:14 assistants sourcing items I don't have
00:10:11 00:10:15 them change the title that being said
00:10:14 00:10:17 there is a few problems with that a lot
00:10:15 00:10:18 of the titles could be misleading and I
00:10:17 00:10:21 am then just listening it with a
00:10:18 00:10:23 misleading title from there where like
00:10:21 00:10:25 it could be a pack of 20 and for some
00:10:23 00:10:27 reason it says pack of 50 on my listing
00:10:25 00:10:29 who knows I don't know why it could have
00:10:27 00:10:31 changed on Amazon like after that person
00:10:29 00:10:32 made the title or the person's virtual
00:10:31 00:10:34 assistant could it is messing up and not
00:10:32 00:10:36 giving a and I just copied it you
00:10:34 00:10:38 do run into some problems I would say
00:10:36 00:10:40 put a guess in a check a check in there
00:10:38 00:10:42 of you know have your virtual assistant
00:10:40 00:10:44 maybe look at the items and say alright
00:10:42 00:10:46 well these ones you know this is wrong
00:10:44 00:10:48 this is inaccurate stuff like that but I
00:10:46 00:10:50 don't think you should be spending the
00:10:48 00:10:52 time on building a title from scratch
00:10:50 00:10:55 every single time I think it's a waste
00:10:52 00:10:56 of time and I'm very big on spending
00:10:55 00:10:57 your time wisely and I think the time
00:10:56 00:11:00 would be more wise
00:10:57 00:11:02 spent on you sourcing more items and you
00:11:00 00:11:04 finding good selling products to begin
00:11:02 00:11:06 with and learning the rules and actually
00:11:04 00:11:08 figure out what to price your items at
00:11:06 00:11:10 and playing competitively in that way I
00:11:08 00:11:12 think the title is very low on the list
00:11:10 00:11:15 of priorities and I've seen a lot of
00:11:12 00:11:17 beginners stray away from you know
00:11:15 00:11:18 everything else in order to try to build
00:11:17 00:11:20 this perfect beautiful title where
00:11:18 00:11:21 everybody's gonna be searching that into
00:11:20 00:11:24 eBay and you're gonna sell a thousand or
00:11:21 00:11:26 2,000 a month it it's too much it's too
00:11:24 00:11:28 hard in the beginning and it's too much
00:11:26 00:11:30 work that's why I want you guys to focus
00:11:28 00:11:33 or I mean you guys don't have to do what
00:11:30 00:11:35 I say but I suggest that you guys focus
00:11:33 00:11:36 on listing as many items as possible
00:11:35 00:11:38 getting your listing limits raised you
00:11:36 00:11:41 know competitively pricing your items
00:11:38 00:11:43 and just getting good selling items up
00:11:41 00:11:45 there and a lot of them and I think that
00:11:43 00:11:48 product research should be that and it
00:11:45 00:11:50 shouldn't be optimizing you know 30
00:11:48 00:11:52 titles a day or whatever I don't think
00:11:50 00:11:54 that that really plays the biggest role
00:11:52 00:11:56 in this and I think to be successful
00:11:54 00:11:58 that's what you have to do so that being
00:11:56 00:11:59 said this is my video on title building
00:11:58 00:12:02 I know it's probably not what you guys
00:11:59 00:12:04 expected but I hope that I changed your
00:12:02 00:12:06 point of view on it a little bit and you
00:12:04 00:12:07 guys are seeing my perspective on what
00:12:06 00:12:09 I'm trying to get across you guys don't
00:12:07 00:12:11 have to take everything I say as fact
00:12:09 00:12:12 you guys can do whatever you want and
00:12:11 00:12:14 that's why it's great that it's your
00:12:12 00:12:15 business and you can run whatever you
00:12:14 00:12:17 want and do whatever you want and you
00:12:15 00:12:19 don't have to listen to me but that
00:12:17 00:12:21 being said that's what I do so if you
00:12:19 00:12:23 guys found this video helpful please
00:12:21 00:12:24 subscribe please like please comment the
00:12:23 00:12:26 bottom let me know tell me I'm an idiot
00:12:24 00:12:28 for saying don't build your titles
00:12:26 00:12:29 properly or something like that going
00:12:28 00:12:32 against everything all the other gurus
00:12:29 00:12:34 have ever told you I mean I'll take it
00:12:32 00:12:35 off I'll take it all in stride if you
00:12:34 00:12:38 want to learn more about drop shipping
00:12:35 00:12:39 we are gonna be putting out a free drop
00:12:38 00:12:42 shipping course that's just gonna be
00:12:39 00:12:44 videos five to six videos from my main
00:12:42 00:12:47 course that have been picked out as
00:12:44 00:12:49 being a more basic cut down dumbed down
00:12:47 00:12:51 version of a very beginners course and
00:12:49 00:12:53 we're gonna be giving that out for free
00:12:51 00:12:55 and if you join my facebook group and
00:12:53 00:12:57 provide your email we will be sending it
00:12:55 00:12:59 out to everybody that has that email so
00:12:57 00:13:01 that being said I hope you liked the
00:12:59 00:13:03 video I hope your point of view a little
00:13:01 00:13:05 bit or at least open your eyes a bit and
00:13:03 00:13:07 I hope you go out there and lists
00:13:05 00:13:09 hundreds of items and start killing it
00:13:07 00:13:11 instead of optimizing hundreds of items
00:13:09 00:13:13 and possibly not killing it
00:13:11 00:13:14 so have a good day I hope you liked the
00:13:13 00:13:17 video please subscribe and I'll see you
00:13:14 00:13:17 guys later

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