How To Optimize eBay Titles My Unpopular Opinion On It | eBay Dropshipping 2020

Published on: December 3 2022 by eCom Tom

How To Optimize eBay Titles My Unpopular Opinion On It | eBay Dropshipping 2020

How To Optimize eBay Titles My Unpopular Opinion On It | eBay Dropshipping 2020

How To Optimize eBay Titles My Unpopular Opinion On It | eBay Dropshipping 2020

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00:00:00	00:00:04	hey guys Tommy with another video coming
00:00:02	00:00:06	at you this one's gonna be on title
00:00:04	00:00:08	building but before I get into that I
00:00:06	00:00:10	just want to say that my channel just
00:00:08	00:00:11	hit 400 subscribers and I couldn't be
00:00:10	00:00:13	more thankful it's been less than two
00:00:11	00:00:15	months I'm pretty sure so that's some
00:00:13	00:00:18	pretty good growth in my opinion let's
00:00:15	00:00:19	hit 500 as soon as possible and build it
00:00:18	00:00:22	from there all the way up to multiple
00:00:19	00:00:24	thousands so the Facebook group that the
00:00:22	00:00:26	free drop shipping University mastermind
00:00:24	00:00:29	group that I do have is about to hit two
00:00:26	00:00:30	thousand subscribers or followers so
00:00:29	00:00:32	thank you very much forever that's
00:00:30	00:00:33	joined if you haven't joined the link
00:00:32	00:00:36	will be in the description below and
00:00:33	00:00:38	please join and because of that I'm
00:00:36	00:00:39	gonna launch two videos today or make
00:00:38	00:00:41	two videos today one today will be
00:00:39	00:00:43	launched and then the other one will be
00:00:41	00:00:45	launched tomorrow on the tracking
00:00:43	00:00:47	automated tracking software that I use
00:00:45	00:00:49	so that being said please subscribe
00:00:47	00:00:51	please like the video please leave
00:00:49	00:00:52	comments if you have questions and
00:00:51	00:00:55	without further ado we'll get into this
00:00:52	00:00:56	so I'm gonna use shop see the account
00:00:55	00:00:58	that I always tok about on Zig
00:00:56	00:00:59	analytiks they just have a ton of items
00:00:58	00:01:01	and a lot of things that I can go about
00:00:59	00:01:03	doing and basically a lot of the things
00:01:01	00:01:05	that they do is they just take the
00:01:03	00:01:07	Amazon title well this store does mainly
00:01:05	00:01:08	lists things that the Amazon title and I
00:01:07	00:01:10	think they primarily do amazon drop
00:01:08	00:01:12	shipping from everything I've seen so
00:01:10	00:01:14	that being said everybody always asked
00:01:12	00:01:17	Tom how do I build my titles my titles
00:01:14	00:01:18	my titles my titles and I have a
00:01:17	00:01:21	different opinion that most people do on
00:01:18	00:01:25	titles and I follow something not
00:01:21	00:01:26	exactly what shops he does but I mean
00:01:25	00:01:28	I'll explain it later in this video if
00:01:26	00:01:30	you guys stik around stik to the end
00:01:28	00:01:32	and I'll show it but I'm gonna teach you
00:01:30	00:01:33	guys how to build titles the way that
00:01:32	00:01:35	everybody says to build titles and the
00:01:33	00:01:36	way everybody thinks that you should be
00:01:35	00:01:38	building titles and then I'll show you
00:01:36	00:01:40	what I do at the end so I looked up
00:01:38	00:01:41	shops Aeons ik analytiks if you don't
00:01:40	00:01:43	have zyk analytiks you should get it
00:01:41	00:01:45	there is a discount code in the in the
00:01:43	00:01:47	description below on how to on how to
00:01:45	00:01:49	get it and I explained it so it's very
00:01:47	00:01:51	beneficial it's the best program that
00:01:49	00:01:53	I've used out there on anything to do
00:01:51	00:01:54	with title or product research and it
00:01:53	00:01:56	does have a built in title builder but I
00:01:54	00:01:59	will make another video on that separate
00:01:56	00:02:00	video so I did scroll I scrolled down I
00:01:59	00:02:02	scrolled down there items and I tried to
00:02:00	00:02:04	find something had a very small title
00:02:02	00:02:06	one that hadn't been optimized yet and I
00:02:04	00:02:08	came across this bug blaster insect
00:02:06	00:02:09	eradication gun so all you really have
00:02:08	00:02:11	to do if you want to find it is just
00:02:09	00:02:13	highlight it right click searching
00:02:11	00:02:14	Google and I mean I clicked
00:02:13	00:02:16	and to look at the eBay but it doesn't
00:02:14	00:02:20	really matter so I found it on Amazon
00:02:16	00:02:22	within about 3.2 seconds and the title
00:02:20	00:02:24	is utterly bogus all 2.0 from scale Inc
00:02:22	00:02:27	so obviously there's a lot of optimation
00:02:24	00:02:29	optimization that you can do and I'm
00:02:27	00:02:31	gonna show you how I could how you would
00:02:29	00:02:34	go about it so you want to kind of break
00:02:31	00:02:36	down what the actual item is at first
00:02:34	00:02:39	and what I would say this item is is a
00:02:36	00:02:42	bug eradication gun an insect gun
00:02:39	00:02:42	something to the nature of that and you
00:02:42	00:02:45	just want to get it down to like a
00:02:42	00:02:47	two-word phrase or noun or whatever it
00:02:45	00:02:48	is if it's a frying-pan it's a it's a
00:02:47	00:02:50	frying pan or if it's copper frying
00:02:48	00:02:51	man's a copper frying pan something like
00:02:50	00:02:54	that you just want to get it down to the
00:02:51	00:02:57	bare bones of what it is so from there
00:02:54	00:02:59	you could then there's four rules that I
00:02:57	00:03:01	want to give you guys to follow and the
00:02:59	00:03:04	four rules I have written down here and
00:03:01	00:03:05	it's try to remove useless name brands
00:03:04	00:03:07	so have you ever heard of bug assault
00:03:05	00:03:09	I've never heard a bug assault maybe
00:03:07	00:03:11	it's very popular but in my opinion I
00:03:09	00:03:13	would probably get rid of it but it
00:03:11	00:03:15	seems that through my research that it
00:03:13	00:03:17	is actually a very popular brand so I
00:03:15	00:03:19	would keep it something like an off name
00:03:17	00:03:20	name brand where it's a private label
00:03:19	00:03:22	from Amazon where's just some random
00:03:20	00:03:24	name nobody's ever heard of somebody
00:03:22	00:03:26	just made it up like a week ago nobody
00:03:24	00:03:28	cares about that title nobody's going to
00:03:26	00:03:30	be searching for that on eBay and you
00:03:28	00:03:31	really want to get it down to just
00:03:30	00:03:33	strictly keywords and things that people
00:03:31	00:03:35	will be searching in the search bar so
00:03:33	00:03:38	the second thing I want to say is no
00:03:35	00:03:40	filler words don't say and or from like
00:03:38	00:03:43	anything like that like it's useless
00:03:40	00:03:45	words it doesn't really matter and if
00:03:43	00:03:46	you've done any amount of item and
00:03:45	00:03:48	product research you realize that a lot
00:03:46	00:03:50	of the titles don't even make sense but
00:03:48	00:03:51	those are the ones that sell the best so
00:03:50	00:03:54	the next one is used all 80 characters
00:03:51	00:03:55	you get 80 characters on eBay Amazon you
00:03:54	00:03:57	get a lot more so you can throw a bunch
00:03:55	00:03:58	of stuff in there but eBay it's only 80
00:03:57	00:04:00	characters and you want to it's
00:03:58	00:04:02	statistikally proven that the more
00:04:00	00:04:05	characters that you've used the more
00:04:02	00:04:08	viewing and views and light Watchers and
00:04:05	00:04:10	buyers on your item there is so that's
00:04:08	00:04:12	the third tip the next step is don't add
00:04:10	00:04:14	the word new to the front a lot of
00:04:12	00:04:15	people have seen add new or no tax or
00:04:14	00:04:17	free shipping or something that's just a
00:04:15	00:04:19	waste of characters nobody really looks
00:04:17	00:04:20	up free shipping in the title because
00:04:19	00:04:22	there's just checkboxes on the side that
00:04:20	00:04:24	you can click free shipping and stuff
00:04:22	00:04:26	like that and the last one I want to say
00:04:24	00:04:26	is make the first four words of your
00:04:26	00:04:29	title makes
00:04:26	00:04:31	so this one would just be an insect gun
00:04:29	00:04:33	or something like that and then you want
00:04:31	00:04:35	to add the first four words or insect
00:04:33	00:04:37	repellant gun and then from there you're
00:04:35	00:04:39	gonna go on and build the rest of your
00:04:37	00:04:40	title off of that and the keywords just
00:04:39	00:04:41	go in after that they don't really have
00:04:40	00:04:44	to make sense they just have to be
00:04:41	00:04:46	thrown in there so what programs or
00:04:44	00:04:49	websites do I use to look up and find
00:04:46	00:04:52	just keywords for the titles the number
00:04:49	00:04:55	one is called title builder so I would
00:04:52	00:04:58	just look up literally in sect if I
00:04:55	00:05:01	could spell it right insect gun and
00:04:58	00:05:03	right here the first one is salt so I'm
00:05:01	00:05:04	guessing this whole salt thing because
00:05:03	00:05:07	this is a salt gun I think it is blast
00:05:04	00:05:09	salt water at them the salt thing is the
00:05:07	00:05:11	number one then there's gun there's bug
00:05:09	00:05:12	insect eradication fly pest control
00:05:11	00:05:14	killer flies and all honestly you get
00:05:12	00:05:15	enough keywords here that you don't even
00:05:14	00:05:17	have to use another website and I
00:05:15	00:05:19	wouldn't even go about using another
00:05:17	00:05:21	website there's also watch count right
00:05:19	00:05:25	here so you can look up the same thing
00:05:21	00:05:26	insect gun watch count com
00:05:25	00:05:28	it basically tracks the amount of
00:05:26	00:05:30	Watchers on the highest the highest
00:05:28	00:05:32	amount of Watchers of items that you
00:05:30	00:05:36	typed in on ebay so it's it only runs
00:05:32	00:05:38	with eBay so insect eradication gun so
00:05:36	00:05:40	basically the number two items haven't
00:05:38	00:05:41	even changed their title so this is kind
00:05:40	00:05:43	of where my argument comes in is
00:05:41	00:05:45	optimizing the title 100% worth it and
00:05:43	00:05:46	I'm gonna explain that later but this
00:05:45	00:05:48	guy has 29 Watchers I'm guessing it kind
00:05:46	00:05:49	of looks like it's the same item he made
00:05:48	00:05:51	his own pictures and then he made you
00:05:49	00:05:54	know a pretty good title for it but he
00:05:51	00:05:57	only has 29 Watchers this person has 54
00:05:54	00:06:00	and I mean that that's where my dilemma
00:05:57	00:06:01	comes into play and the last thing that
00:06:00	00:06:03	you can do is just type it in on eBay if
00:06:01	00:06:05	you just go into eBay search bar and
00:06:03	00:06:06	it's type in insect you get insect
00:06:05	00:06:09	repellent insect frog or insect shield
00:06:06	00:06:11	you type in gun you know sometimes the
00:06:09	00:06:12	bug assault already came up so bug
00:06:11	00:06:15	assault is the name brand and that's a
00:06:12	00:06:17	good one so from there I would put the
00:06:15	00:06:20	item whatever I'm gonna list into my
00:06:17	00:06:23	listing tool I use web seller guru and
00:06:20	00:06:24	website does calculate the amount of
00:06:23	00:06:26	characters that you've used in the
00:06:24	00:06:28	amount that are left so in all honesty
00:06:26	00:06:30	the bug assault 2.0 insect eradication
00:06:28	00:06:32	gun would probably be the first like
00:06:30	00:06:35	keywords longtail keywords I would put
00:06:32	00:06:37	in you could make the argument that you
00:06:35	00:06:39	could do insect eradication gun then
00:06:37	00:06:40	type in bug assault and considering this
00:06:39	00:06:40	is all the hyphens right here in the
00:06:40	00:06:42	name
00:06:40	00:06:45	would probably type insult again just to
00:06:42	00:06:46	get that word on its own from there I
00:06:45	00:06:48	would just go into title builder and try
00:06:46	00:06:51	to find other things so what other words
00:06:48	00:06:53	are there I mean so it has insect
00:06:51	00:06:55	eradication gun bug I would probably
00:06:53	00:06:57	just do a space and type in bug again
00:06:55	00:06:59	just to get the possibility of getting
00:06:57	00:07:01	that word by itself so we already have
00:06:59	00:07:04	all of this so then I would just go in
00:07:01	00:07:06	and type in fly pest control killer
00:07:04	00:07:12	flies home something like that so if you
00:07:06	00:07:14	type in fly pest control so you can see
00:07:12	00:07:17	the character going down there's only 17
00:07:14	00:07:18	left I would type in home I'm guessing
00:07:17	00:07:21	home will show up I'm not even sure yeah
00:07:18	00:07:23	home a lot of people like to pluralize
00:07:21	00:07:26	the word so flies you know you could add
00:07:23	00:07:28	that in FLI yes then all you have left
00:07:26	00:07:33	is five characters or you could type in
00:07:28	00:07:36	garden garden you got five four
00:07:33	00:07:37	characters left after that space so from
00:07:36	00:07:38	there I mean that's basically how you're
00:07:37	00:07:41	gonna go about building and I look at
00:07:38	00:07:43	this guy is fly killer gun so killer
00:07:41	00:07:45	could be a good one salt pest control
00:07:43	00:07:46	bug home spray assault rifle I wouldn't
00:07:45	00:07:48	put the word assault rifle in there that
00:07:46	00:07:50	just doesn't um doesn't sound like it
00:07:48	00:07:52	fits into the eBay terms of services
00:07:50	00:07:54	garden lawn insect insect sounds like a
00:07:52	00:07:56	good one so you could add that in there
00:07:54	00:07:58	I mean in all honesty the world is your
00:07:56	00:08:01	oyster and I think a lot of people just
00:07:58	00:08:04	get hung up on what words to pick and if
00:08:01	00:08:05	it's the right word and whatnot so I
00:08:04	00:08:08	mean I was gonna do a second one where I
00:08:05	00:08:09	do this plastik storage drawer so the
00:08:08	00:08:12	one thing I want to say is this brand is
00:08:09	00:08:13	stack-on and then it has D s 18 I don't
00:08:12	00:08:14	even know what that means it's the
00:08:13	00:08:16	product number I'm guessing don't put
00:08:14	00:08:17	that stuff in there nobody's looking
00:08:16	00:08:20	that up unless it's like an actual part
00:08:17	00:08:21	like a pulley system or you know a belts
00:08:20	00:08:23	for a washing machine or something like
00:08:21	00:08:24	that but you don't need the product
00:08:23	00:08:26	number the part number you don't need
00:08:24	00:08:28	the brand stack on who knows the brand
00:08:26	00:08:32	stack on it's not a very popular brand
00:08:28	00:08:34	so that being said you go from this one
00:08:32	00:08:36	eighteen drawer storage cabinet so if I
00:08:34	00:08:43	want to type in storage cabinet up here
00:08:36	00:08:43	or a storage storage drawer
00:08:43	00:08:48	then all right box plastik container
00:08:46	00:08:50	organizer those are all good words Ben
00:08:48	00:08:51	you know cube basket yeah I mean you
00:08:50	00:08:55	just have to do multiple searches
00:08:51	00:08:57	storage you could type in container and
00:08:55	00:08:59	then from there you're just gonna build
00:08:57	00:09:01	your title but the reason why I've put
00:08:59	00:09:04	up doing this video for so long is
00:09:01	00:09:07	mainly because the dilemma of does title
00:09:04	00:09:09	optimization really matter when you are
00:09:07	00:09:10	pushing a lot of volume of items so a
00:09:09	00:09:12	lot of people are sitting here
00:09:10	00:09:14	complaining and they say hey like my
00:09:12	00:09:17	titles I've been building my titles
00:09:14	00:09:18	changing 100% making it unique and you
00:09:17	00:09:20	know I'm not selling out any items but
00:09:18	00:09:22	the real question is how many items do
00:09:20	00:09:26	you have up what are the prices are they
00:09:22	00:09:27	accurate prices and how often have your
00:09:26	00:09:28	items been selling I mean you can
00:09:27	00:09:30	optimize the out of a title of a
00:09:28	00:09:32	shitty item and it only sells one per
00:09:30	00:09:33	month on eBay regularly you can optimize
00:09:32	00:09:35	the hell out of it
00:09:33	00:09:37	but it probably won't sell any more than
00:09:35	00:09:39	it already did the title doesn't really
00:09:37	00:09:41	matter in my opinion that much I think
00:09:39	00:09:44	the amount of times it's sold a month on
00:09:41	00:09:46	zyk analytiks so obviously an item that
00:09:44	00:09:47	sold forty seven times in a month is
00:09:46	00:09:49	better than an item that sold eighteen
00:09:47	00:09:53	or two or one time in a month you know
00:09:49	00:09:56	what I mean so I think it literally goes
00:09:53	00:09:57	title title is not important it goes how
00:09:56	00:09:59	many items do you have listed what is
00:09:57	00:10:00	the price is your price accurate are you
00:09:59	00:10:03	even in the ballpark do you know what
00:10:00	00:10:06	your fees are and how often has it sold
00:10:03	00:10:08	on eBay so and then title I mean I don't
00:10:06	00:10:10	think the title plays that big of a role
00:10:08	00:10:11	and that's why when I have my virtual
00:10:10	00:10:14	assistants sourcing items I don't have
00:10:11	00:10:15	them change the title that being said
00:10:14	00:10:17	there is a few problems with that a lot
00:10:15	00:10:18	of the titles could be misleading and I
00:10:17	00:10:21	am then just listening it with a
00:10:18	00:10:23	misleading title from there where like
00:10:21	00:10:25	it could be a pack of 20 and for some
00:10:23	00:10:27	reason it says pack of 50 on my listing
00:10:25	00:10:29	who knows I don't know why it could have
00:10:27	00:10:31	changed on Amazon like after that person
00:10:29	00:10:32	made the title or the person's virtual
00:10:31	00:10:34	assistant could it is messing up and not
00:10:32	00:10:36	giving a and I just copied it you
00:10:34	00:10:38	do run into some problems I would say
00:10:36	00:10:40	put a guess in a check a check in there
00:10:38	00:10:42	of you know have your virtual assistant
00:10:40	00:10:44	maybe look at the items and say alright
00:10:42	00:10:46	well these ones you know this is wrong
00:10:44	00:10:48	this is inaccurate stuff like that but I
00:10:46	00:10:50	don't think you should be spending the
00:10:48	00:10:52	time on building a title from scratch
00:10:50	00:10:55	every single time I think it's a waste
00:10:52	00:10:56	of time and I'm very big on spending
00:10:55	00:10:57	your time wisely and I think the time
00:10:56	00:11:00	would be more wise
00:10:57	00:11:02	spent on you sourcing more items and you
00:11:00	00:11:04	finding good selling products to begin
00:11:02	00:11:06	with and learning the rules and actually
00:11:04	00:11:08	figure out what to price your items at
00:11:06	00:11:10	and playing competitively in that way I
00:11:08	00:11:12	think the title is very low on the list
00:11:10	00:11:15	of priorities and I've seen a lot of
00:11:12	00:11:17	beginners stray away from you know
00:11:15	00:11:18	everything else in order to try to build
00:11:17	00:11:20	this perfect beautiful title where
00:11:18	00:11:21	everybody's gonna be searching that into
00:11:20	00:11:24	eBay and you're gonna sell a thousand or
00:11:21	00:11:26	2,000 a month it it's too much it's too
00:11:24	00:11:28	hard in the beginning and it's too much
00:11:26	00:11:30	work that's why I want you guys to focus
00:11:28	00:11:33	or I mean you guys don't have to do what
00:11:30	00:11:35	I say but I suggest that you guys focus
00:11:33	00:11:36	on listing as many items as possible
00:11:35	00:11:38	getting your listing limits raised you
00:11:36	00:11:41	know competitively pricing your items
00:11:38	00:11:43	and just getting good selling items up
00:11:41	00:11:45	there and a lot of them and I think that
00:11:43	00:11:48	product research should be that and it
00:11:45	00:11:50	shouldn't be optimizing you know 30
00:11:48	00:11:52	titles a day or whatever I don't think
00:11:50	00:11:54	that that really plays the biggest role
00:11:52	00:11:56	in this and I think to be successful
00:11:54	00:11:58	that's what you have to do so that being
00:11:56	00:11:59	said this is my video on title building
00:11:58	00:12:02	I know it's probably not what you guys
00:11:59	00:12:04	expected but I hope that I changed your
00:12:02	00:12:06	point of view on it a little bit and you
00:12:04	00:12:07	guys are seeing my perspective on what
00:12:06	00:12:09	I'm trying to get across you guys don't
00:12:07	00:12:11	have to take everything I say as fact
00:12:09	00:12:12	you guys can do whatever you want and
00:12:11	00:12:14	that's why it's great that it's your
00:12:12	00:12:15	business and you can run whatever you
00:12:14	00:12:17	want and do whatever you want and you
00:12:15	00:12:19	don't have to listen to me but that
00:12:17	00:12:21	being said that's what I do so if you
00:12:19	00:12:23	guys found this video helpful please
00:12:21	00:12:24	subscribe please like please comment the
00:12:23	00:12:26	bottom let me know tell me I'm an idiot
00:12:24	00:12:28	for saying don't build your titles
00:12:26	00:12:29	properly or something like that going
00:12:28	00:12:32	against everything all the other gurus
00:12:29	00:12:34	have ever told you I mean I'll take it
00:12:32	00:12:35	off I'll take it all in stride if you
00:12:34	00:12:38	want to learn more about drop shipping
00:12:35	00:12:39	we are gonna be putting out a free drop
00:12:38	00:12:42	shipping course that's just gonna be
00:12:39	00:12:44	videos five to six videos from my main
00:12:42	00:12:47	course that have been picked out as
00:12:44	00:12:49	being a more basic cut down dumbed down
00:12:47	00:12:51	version of a very beginners course and
00:12:49	00:12:53	we're gonna be giving that out for free
00:12:51	00:12:55	and if you join my facebook group and
00:12:53	00:12:57	provide your email we will be sending it
00:12:55	00:12:59	out to everybody that has that email so
00:12:57	00:13:01	that being said I hope you liked the
00:12:59	00:13:03	video I hope your point of view a little
00:13:01	00:13:05	bit or at least open your eyes a bit and
00:13:03	00:13:07	I hope you go out there and lists
00:13:05	00:13:09	hundreds of items and start killing it
00:13:07	00:13:11	instead of optimizing hundreds of items
00:13:09	00:13:13	and possibly not killing it
00:13:11	00:13:14	so have a good day I hope you liked the
00:13:13	00:13:17	video please subscribe and I'll see you
00:13:14	00:13:17	guys later