#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

How To Optimize Google Shopping Campaigns 2021 (Ecommerce Tutorial)

Published on: December 6 2022 by Shri Kanase

Google Shopping campaigns are an essential component of any ecommerce strategy. These campaigns can help drive traffic and sales to your online store, but they need to be optimized in order to maximize their effectiveness. In this tutorial, we will go over some tips and tricks to help you optimize your Google Shopping campaigns in 2021.

Tips for Optimizing Google Shopping Campaigns:

1. Use negative keywords: Negative keywords can help you filter out irrelevant traffic and ensure that your ads are shown to the right audience. Make sure to regularly review your search terms and add negative keywords as needed.

2. Optimize your product feed: Your product feed is the foundation of your Google Shopping campaign. Make sure to include accurate and detailed product information, such as product titles, descriptions, and images. Additionally, regularly review and update your product feed to ensure that it meets Google's requirements.

3. Use ad scheduling: Ad scheduling allows you to show your ads at specific times of the day or week. This can be particularly useful if you have a limited budget or want to target specific audiences during certain times.

4. Set bid adjustments: Bid adjustments allow you to increase or decrease your bids based on certain factors, such as location, device, or time of day. This can help you target specific audiences more effectively and improve your campaign's performance.

5. Test different ad formats: Google Shopping campaigns offer a variety of ad formats, including product ads, showcase ads, and local inventory ads. Experiment with different ad formats to see which ones perform best for your business.

Optimizing your Google Shopping campaigns is an ongoing process that requires constant monitoring and adjustment. By following these tips and experimenting with different strategies, you can improve the performance of your campaigns and drive more traffic and sales to your online store. So, start optimizing your Google Shopping campaigns today and take your ecommerce business to the next level!

How To Optimize Google Shopping Campaigns 2021 (Ecommerce Tutorial)

Hey everyone, Shurikonasa here! In this article, I will be discussing how to optimize Google shopping campaigns in 2021 and onwards. While I released a video on this topic a few months ago, I have made some changes to my approach and would like to share them with you. So, let's get started!

Step 1: Optimizing Products

- Set up filters for products that are ready to serve and have impressions greater than 500.

- Rank by the most cost to determine which products are profitable.

- Exclude products that exceed 1.5 to 2 times your profit margins without a sale.

- Rank by lowest CTR to highest and exclude products with less than 0.10 to 0.15 CTR without a sale.

Step 2: Optimizing Keywords

- Set up filters for search terms that are added/excluded to none and have impressions greater than 300.

- Rank by most cost and exclude keywords that do not match your cost criteria.

- Rank by lowest CTR to highest and exclude keywords with less than 0.10 to 0.20 CTR.

By following these steps, you can properly optimize your Google shopping campaign and increase your chances of success. Remember to regularly monitor and adjust your campaign as needed. And don't forget to smash that like button for the YouTube algorithm! Thanks for reading.

Start your free trial today!

Try Pipiads free for trial, no credit card required. By entering your email,
You will be taken to the signup page.