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How to Promote Listings on Ebay | The Only Pay Per Sale Model In E-Commerce

Published on: December 3 2022 by eCom Tom

How to Promote Listings on Ebay | The Only Pay Per Sale Model In E-Commerce

How to Promote Listings on Ebay | The Only Pay Per Sale Model In E-Commerce

alright guys Tom back again it's been
about a week since I made another video
cuz I made a video this one's gonna be
on promoted listings I've gotten so many
questions recently by a lot of beginners
and there's a lot of people in general
that ever since the April 19th the big
fall of everybody's sales and whatnot
that promoted listings are the way to go
and how do you go about four listings a
lot of people have been using them since
I never used for moated listings I think
they're quitting they're kind of new but
I never used them before I started doing
before the big fall on April 19th but
then I did get into using them after
that and I do use a very basic very
simple just strategy on how to how to
use from other listings I don't really
go to in-depth into it but I'm gonna
show you guys just a little bit about it
and how you can go and do whatever you
want so this is um my newest account
right here so you know the sales aren't
that high if you see it I mean an
account did just get started actually
did get shut down on the 30th for some
reason they said there was some security
issue and then they like took all my
listings off and then I had to rebuild
back up like really quickly but I mean I
haven't been pretty much working this
account at all but yeah a little bit
about what's been going on in the
background I've been working on a lot of
stuff last week a lot of videos and
editing a lot of videos I made I put
together a free mini course for you guys
and if you want it there's gonna be a
link in the bio you just have to sign up
and then you'll get the free mini course
it's basically a lot of the just first
videos from throughout my my paid course
that I have like the first video of each
module that we have out of the 15
modules I think there's ten videos all
together for the free course and so
that's just gonna give you a little bit
of a taste on like if you have no idea
what you're doing and dropshipping or if
you're a beginner and you really want to
learn this is just like a what I do or
what I suggest beginners do on how to
just get started and get moving on from
there and I have another big
announcement that I'm going to tok
about but if you stay to the end of the
quarter end of this video that's what
I'm going to tok about that one because
I think this one's a little bit more
in-depth and I'll explain at the end but
without further ado we'll get tok about
promoted listings so promoted listings
are pretty easy to get to if your eBay
is not set up in this way or doesn't
look like this it's called the seller
hub it's over here in the top left hand
corner and it's free to download there's
the seller hub and then there's the
seller hub Pro and seller hub pros like
$15.99 a month
or something if you have just a basic
store but if you have a premium store or
higher then it's free so this is just
right this is seller hub pro but I don't
think they look any different um so you
want to get to promoted listings
well first off what is it promoted
listing a promoted listing is promotion
you can put on your listing where eBay
will give you extra exposure based off
of what percentage you give towards eBay
so you can give them between one and a
hundred percent of what your sale is and
based off how much percentages is how
high they're gonna push your or how
often they're gonna push your item up
there so there's some people that have
the strategies of I'm gonna mark my item
up really high and give it a pretty high
promoted listing fee and there's some
people that are like I'm just gonna mark
up my item regularly what this is what I
do
it's marking up regularly between like 2
and 5 percent or whatever on the front
end and then just do a 1% promoted
listing fee for all items so I do a 1%
across the board for every single item I
mean I've heard of people giving like
extra percentages like they're really
popular items or items that they want to
make popular and things like that I mean
there's all sorts of ways you can go
about it but I always tend to think that
you know the simpler the better and you
just don't really want to spend all your
time thing about your perfect you know
promoted listing strategy because nobody
really knows and it's it's a lot of just
wasted energy in my opinion so when
you're at the seller hub and you're
looking at your store like this you go
over to marketing you hover over it and
then you just click promoted listings so
I have all the tabs brought up across
the top so I don't have to do too much
scrolling and it makes the editing of
this video easier so once you click on
promoted listings over there you're
gonna be brought to this page so I just
started promoted listings on this
account right after the all the items
got taken off I had to put them back on
I think I forgot to do it originally to
be honest so this shows your clicks per
day and how many clicks you get it shows
up here how many listings I have
promoted how many campaigns so that's
how many different like promoted listing
campaigns I have but if I like bulk
lists like 200 items on then I'll just
make a campaign out of that and then the
next like list of items that I put on
and I just make another campaign and
there's no limit to your campaigns I
think so my other stores have like my
main source of like 15 60 campaigns it
doesn't matter they never end for the
promoted list thing
shows your clicks you're sold / how many
clicks your ad fees so I said everything
to 1% like I said so if it's a $10 item
then I'd pay $1 towards it and I mean it
seems like it's a lot lower than what it
should be so I didn't really do anything
a find this and I'm hoping everything's
set up properly but I really haven't
really checked that much this is one of
my kind of just experiment accounts at
the moment so you click over here and
then see how many you sold then you can
scroll down and I'll show you basically
this if you scroll down it'll show you
create a new campaign and then this is
how many I've sold and what it costs
towards like you know the sales so 197
in sales and then 1% of that so this is
1% exactly is what it is so basically
that's all it really is and so if you
sell an item a little bit about promoter
listings if you sell an item organically
through like a regular search where your
items not coming up is sponsored then
you do not get charged for a promoter
listing for you the only way that you
get charged for a promoter listing is if
that item sells through when somebody
clicked on the item and it says
sponsored at the top so that is pretty
cool because the sponsored ads can get
you extra just organic growth in your
items to begin with so if you sell like
a couple items because it was like
sponsored and then maybe you'll get
extra exposure because that item already
had a couple sales from the promoted
list thing and now you're getting
organic sales off food that you don't
have to pay any extra for besides the
regular fees so there is a lot of just
benefits to the promoter listing so you
just want to make sure that you selling
an item through promote listing isn't
making you go negative or make you lose
all your money because of it like if you
put your feet your fees up too high so
in order to start a campaign all you
have to do is just scroll down and then
just click create new campaign when you
get to that I've been having a little
bit of trouble with it recently you'll
get to this page in one page says select
listings individually up to 500 the
other one says bulk do it up to 25,000
you can do CSVs and something like that
I used to do the one over here on the
Left where it says select listings
individually but what you'll realize is
I'm going to blank out all these
listings officer there's only four that
aren't I guess I don't know what
happened to them there's something weird
going on with this account too but all
you do is I all I do is just click right
here all
or of them or you can scroll down if you
have a lot and I'll say like then you
can change it to like 500 so that you
can get like a bunch of items listed if
you have a lot then I usually just click
set a Dre
and then it'll bring you to a new page
where I used to like you can change the
trending rate so it says the trending
rate don't ever believe what the
trending rate is I'm fairly positive
that the trending rate is just a huge
rate that eBay throws in there to try to
just get you to like believe that that's
the trending rate and just try to suck a
bunch of money out of you like I mean if
people are setting trending rates of
like 7.5 on a drop shift item which I'm
sure the majority of these are then I
mean they're losing all of their money
but what I used to do is click this
little button over here that says apply
is single ad rate to the lists of
listings and it just doesn't work I
don't know if I'm just doing something
wrong there if I am like just don't get
understand what's going on so I brought
up that page again and I just do collect
select listings in bulk because I just
like to do everything all at once with
one set campaign like a drape so I'll go
all click that scroll down to continue
you can also do with the CSV file but I
want to do that I did it once it was a
huge pain all you do is just click apply
same rate to all listings and then
there's 1% and then I just click
continue and I mean there's only four
items well it says three now I guess one
can't even get added in there and then
you just click Launch and now we
launched a new campaign and you can tell
there's four campaigns and there's only
three listings in this one but it's
whatever
so basically promoted listings are
pretty cool they're definitely a way to
get you a lot of extra sales I've
realized since the big dip in like late
and late April that around 25% of my
sales are coming from promoted listings
but I mean it's not really making the
biggest difference in how much extra
profit that I lose but it is definitely
helping me out in just overall sales and
helping me out in general and I know a
lot of the bigger guys a lot of the
bigger youtubers and whatnot are using
promoted listings and I do highly
suggest at least experimenting with them
and trying to figure out yourself like
what you think is the best rate I've
heard of some people doing 2% of all
their listings I've heard of a lot of
people doing 1% on every listing and
I've heard of some people taking like
some listings and marking them up really
high and putting a higher promoted
listing fee and just stuff like that
there's a lot of experimentation you can
do I mean I would try to
I would try to keep it as simple as
possible and then you know move on from
there once you're comfortable with just
1% or whatever on every item and you're
notiking some actual positives with this
so you can list a lot of items and you
can list and make sure that they're all
promoted and then you will hopefully
expedite your sales or exponentiate your
sales based off of that as long as
you're doing everything correctly so
with that like I did say there is a free
course that I made it's about 10 or 11 I
think videos long and the majority of
them are from my course I think two of
them are from just my YouTube channel in
general but I think that they fit and
they're more modern or more up-to-date
than like what the course has but like
you know I'm adding things to the course
at all times so I mean that's kind of
the way it goes and I suggest and I also
expect that if you have my course you're
also watching my youtube channel and you
know it's kind of just goes that way I
put I mean a lot of the newer content is
going on the YouTube channel but I am
also I've gotten so many people asking
me what type of what repricing tool do I
use what reprisals will do I use and
when I first started I did use web
seller guru and I do think that they're
very good for beginners but I do think
that as you get to a big bigger store
and a more bulk method of what I'm doing
I'm not just both listing everything but
I do have a lot of items in my store
that you do start need to have you do
need to start having an auto ordering
system and other things that can help
you really just handle a lot of bulk
listing buckless around web server who
doesn't really work that well I mean
it's been in beta mode for like the past
eight months or something I don't know
when it's never gonna change but I do
use a tool called profit scraper it's
based out of the UK it's kind of unknown
and there was one thing about two months
ago where they were supposedly closing
down but they didn't close down and they
ended up saving themselves so now
they're back and just as good as ever
and nothing has changed whatsoever
nothing ended up changing that they
never closed down so they might have
gotten some bad rap because of that but
I've been on profit scraper since May
and I haven't had one single complaint
yet at all they listen to their
community I'm in their Facebook group
and they ask for it they asked for
suggestions and stuff like that and they
make changes all the time and they do it
very rapidly their changes go into place
and everything works
they're both Lister
they're Auto ordering tool works
everything works it's great the auto
order goes through a cashback website
for you gets you extra money and you
know it's really a pretty flawless
program so I've had a lot of people
asking me like how do I use it what do I
do stuff like that and I decided to make
a free mini course for you guys on
promise raper in general so it's
basically how to set it up what the
basic main functions are how to get all
your items off of whatever just reprice
you're using and on to profit scraper
it's actually way easier than you expect
it and I have a whole video on it I have
how to use the auto order how to use the
bulk Lister how to use their item
finding tool they have an item finding
tool kind of like sick it's not as
powerful but it is just a great tool to
your arsenal and how to use a bulk
d-lister they have a bulky list function
on profit scraper kind of like these
d-lister or anything like that where you
can easily see list items from one
account and throw them on to another
account which is something that we've
been teaching in our facebook group and
something that i've really me and my
business partner jason i've really seen
the huge just huge just advantage to
doing if you start a brand new account
you throw your old kind of crappy shitty
items from one account onto your new
account there's a very high likelihood
that they're gonna start selling and
then that account is gonna blow up Jason
just hit 4,000 in sales yesterday in one
day on his brand new account that's I
think like maybe a month old or less
than a month old my newer account I
haven't been putting any work into it
and I just bulk listed a bunch of like
really awful items I didn't think they
were sourced from anywhere good and I'm
selling over a thousand a day on this
now that I mean everything's back onto
the account so I feel like once I start
putting some more work into it I'll be
hitting 2,000 a day easily and all my
other accounts already hit around 2,000
so I mean there's a lot of advantage to
using profit scraper and I made a free
mini-course for you guys so if you sign
up with my affiliate link which is gonna
be linked below I can tell what your
email is and who signed up and then I
will sign you up for my free mini course
which is in teachable calm and so
basically message me on Facebook if you
sign up with my affiliate link I will
send you the mini course I've already
had three or four people sign up and
Larson
any course and tell me that it's very
helpful and they basically gets you
right up and started on how to use a
brand new program and I mean all you
have to do is sign up with my affiliate
link so that being said that's about it
for this video I hope the promoted
listings really helped you out and if
you really didn't know how to set up a
campaign or anything like that
then you know I mean it's pretty easy
it's pretty straightforward but if
you're a beginner you don't really know
what's going on and I can see how it can
be confusing so I hope that this helped
a lot and I hope that you guys get some
some good quality content out of my free
course and if you decide to pursue the
profit scraper mini course just let me
know I'm available on Facebook all the
time I always answer your messages at
least I try to and if you haven't joined
the free Facebook group already we're up
to around like three thousand people now
it's pretty awesome and there's a lot of
people interacting in there a lot of
great information being tossed around
also finally if you like what you see
please subscribe please comment please
like the video and help set the channel
grow we're over 500 people now and I
mean that's why I wanted about these
mini courses as just you know a bonus
for hitting 500 and hopefully we hit a
thousand soon and just keep growing from
there I really appreciate it everybody
and I'll see you guys in the next video