How To Promote Restaurant Specials On Social Media!
Are you a restaurant owner looking to increase foot traffic and sales? Social media can be a powerful tool to promote your restaurant specials and attract new customers. Here are some tips on how to effectively promote your restaurant specials on social media:
1. Use Eye-catching Graphics:
Visuals are key on social media. Use high-quality images or videos to showcase your restaurant specials. Make sure the graphics are eye-catching and can stand out in a crowded newsfeed.
2. Create a Hashtag:
Hashtags are a great way to categorize your posts and make them discoverable to a wider audience. Create a unique hashtag for your restaurant specials and encourage customers to use it when they share their experience on social media.
3. Leverage Influencers:
Partner with social media influencers or food bloggers to promote your restaurant specials. They can create content that showcases your specials to their followers and help drive traffic to your restaurant.
4. Run Contests:
Create social media contests that encourage customers to share their experience with your restaurant specials. This can generate buzz and attract new customers to your restaurant.
5. Use Paid Advertising:
Consider using paid advertising on social media to reach a wider audience. You can target specific demographics or interests to ensure that your restaurant specials are seen by the right people.
Promoting your restaurant specials on social media can be a great way to increase foot traffic and sales. By using eye-catching graphics, creating a unique hashtag, leveraging influencers, running contests, and using paid advertising, you can effectively promote your restaurant specials and attract new customers. Don't be afraid to get creative and experiment with different strategies to see what works best for your restaurant.
- Welcome to another episode of TipForTip where business owners ask marketing questions in exchange for tips in their industry
- Today's guest is Joy Booth from EJ Wills Gastropub
Tips for promoting lunch and happy hour specials on social media:
- Use Facebook offers to create your own discount with a picture attached and promote it organically or boost it as an ad
- Create recurring events on Facebook for specials such as live music and happy hour
- Promote events and offers to Facebook followers and email lists
- Get phone numbers and email addresses from customers to text and email them about specials
- Use resources such as Facebook followers and email lists to promote specials
Tip for responding to customer feedback on social media:
- Always respond to positive or negative comments on social media platforms such as Google, Facebook, and Yelp
- Engagement and feedback are important for customer satisfaction and business reputation
- Use canned responses or come up with unique responses to engage with customers
Question of the day:
- How many times per week are you getting pickup or delivery during quarantine?
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