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How To Rank #1 On Google Shopping ADs | Shopify Dropshipping Tutorial

Published on: December 6 2022 by Shri Kanase

How To Rank #1 On Google Shopping ADs | Shopify Dropshipping Tutorial

How To Rank #1 On Google Shopping ADs | Shopify Dropshipping Tutorial

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00:00:00 00:00:03 yo what is going on everybody srikanasa
00:00:02 00:00:06 here so how to rank
00:00:03 00:00:08 number one on google shopping ads now
00:00:06 00:00:10 this is one of the most
00:00:08 00:00:11 commonly asked questions when it comes
00:00:10 00:00:13 to google shopping ads
00:00:11 00:00:15 simply because drop shippers really
00:00:13 00:00:16 aren't too sure as to what they should
00:00:15 00:00:18 be doing in order to beat their
00:00:16 00:00:20 competition with
00:00:18 00:00:21 google shopping ads and rank more
00:00:20 00:00:23 towards the front because
00:00:21 00:00:25 if you already don't know with google
00:00:23 00:00:27 ads the ecommerce stores which are more
00:00:25 00:00:28 towards the front
00:00:27 00:00:30 are the ones which have the highest
00:00:28 00:00:31 sales when it comes to google ads and
00:00:30 00:00:32 also
00:00:31 00:00:34 are the ones that are the most
00:00:32 00:00:36 successful so it is pretty important
00:00:34 00:00:37 when it comes to google shopping ads to
00:00:36 00:00:40 be ranking towards the front
00:00:37 00:00:41 but exactly how do you do it what steps
00:00:40 00:00:42 should you be taking
00:00:41 00:00:44 in order to achieve that goal in this
00:00:42 00:00:45 video i'm going to be breaking down
00:00:44 00:00:47 exactly what this rank
00:00:45 00:00:49 is determined by and also give you a
00:00:47 00:00:51 step-by-step strategy
00:00:49 00:00:52 on how to rank more towards the front
00:00:51 00:00:54 but without wasting any more time let's
00:00:52 00:00:56 just jump right into it the very first
00:00:54 00:00:57 thing you'll have to do in order to
00:00:56 00:00:59 boost start your journey with the
00:00:57 00:01:01 ranking towards the front
00:00:59 00:01:03 is to just destroy that like button down
00:01:01 00:01:03 below for the youtube algorithm it'll
00:01:03 00:01:05 take just
00:01:03 00:01:07 two quick seconds okay hopefully you've
00:01:05 00:01:08 done that let's jump right into it so
00:01:07 00:01:10 how to rank number one on google the
00:01:08 00:01:12 first thing we'll have to start with
00:01:10 00:01:14 is knowing exactly what is this rank
00:01:12 00:01:15 even determined by
00:01:14 00:01:17 there are several different factors
00:01:15 00:01:19 which directly influence this
00:01:17 00:01:21 rank a lot of people think that just
00:01:19 00:01:23 having a high bid is all you need in
00:01:21 00:01:25 order to rank more towards the front and
00:01:23 00:01:26 that is far from the truth in fact there
00:01:25 00:01:27 are
00:01:26 00:01:29 multiple different factors you need to
00:01:27 00:01:31 be making sure that your ads hit
00:01:29 00:01:32 in order to find the best success number
00:01:31 00:01:35 one factor is
00:01:32 00:01:36 quality score exactly what is quality
00:01:35 00:01:38 score now with
00:01:36 00:01:40 google shopping guys you directly don't
00:01:38 00:01:43 have access to this number but google
00:01:40 00:01:45 and its algorithm associates a number
00:01:43 00:01:47 from a given scale
00:01:45 00:01:49 to your ads and this number determines
00:01:47 00:01:51 how well your ads perform
00:01:49 00:01:52 for example if this was a scale from 1
00:01:51 00:01:53 to 10
00:01:52 00:01:55 one would be that your ads just
00:01:53 00:01:57 absolutely are horrible nobody's
00:01:55 00:01:58 clicking on them so google just puts you
00:01:57 00:02:00 towards the very end
00:01:58 00:02:01 and number 10 being that your ads are
00:02:00 00:02:03 rock solid they're the best ads
00:02:01 00:02:04 google has ever seen and they're going
00:02:03 00:02:07 to boost your ads
00:02:04 00:02:08 towards the front this quality score is
00:02:07 00:02:10 directly
00:02:08 00:02:11 influenced by the ctr of your products
00:02:10 00:02:13 that you currently have
00:02:11 00:02:15 and ctr is basically the number of click
00:02:13 00:02:17 that your ad is getting
00:02:15 00:02:18 compared to your competitors ad so that
00:02:17 00:02:19 is what influences seats here but in
00:02:18 00:02:21 addition
00:02:19 00:02:22 quality score is also determined by the
00:02:21 00:02:24 bit that bit of course
00:02:22 00:02:26 plays a very important role overall
00:02:24 00:02:28 because google is a business
00:02:26 00:02:30 it does want your money first but as you
00:02:28 00:02:31 can see bit is not the only thing that
00:02:30 00:02:33 influences that
00:02:31 00:02:34 along with beta ctr is also just as
00:02:33 00:02:36 important for bid
00:02:34 00:02:37 whenever somebody searches up a keyword
00:02:36 00:02:39 on google
00:02:37 00:02:41 all of the products and all the stores
00:02:39 00:02:44 selling that product for that keyword
00:02:41 00:02:45 get put inside an auction and within
00:02:44 00:02:47 that auction google is going to look at
00:02:45 00:02:49 the quality score which is again
00:02:47 00:02:51 influenced by ctr and bid so you want to
00:02:49 00:02:52 make sure that your products have high
00:02:51 00:02:54 ctrs but in addition
00:02:52 00:02:56 make sure you're not bidding too low but
00:02:54 00:02:58 those aren't the only things which
00:02:56 00:02:59 determine the success of your ads
00:02:58 00:03:00 another thing which is very very
00:02:59 00:03:02 important when it comes to google
00:03:00 00:03:03 shopping ads is
00:03:02 00:03:06 relevancy now you may be thinking what
00:03:03 00:03:08 does that even mean relevancy with
00:03:06 00:03:09 the keywords you're using for your
00:03:08 00:03:12 products this is why
00:03:09 00:03:14 in almost all of my google ads tutorials
00:03:12 00:03:15 i always tok about having the right
00:03:14 00:03:16 keyword because without the right
00:03:15 00:03:18 keyword
00:03:16 00:03:20 your ads are just not going to be
00:03:18 00:03:22 relevant when they're not relevant
00:03:20 00:03:24 what happens is google has trouble
00:03:22 00:03:25 putting your ads out to the right
00:03:24 00:03:27 audience and if the audience that
00:03:25 00:03:28 is looking at your ads is not
00:03:27 00:03:29 interacting with your ads it's not
00:03:28 00:03:31 clicking on it
00:03:29 00:03:33 that's when your quality score starts to
00:03:31 00:03:35 become lower and lower so that's why
00:03:33 00:03:38 relevancy is the number one thing which
00:03:35 00:03:40 also affects your shopping ads and again
00:03:38 00:03:41 this is directly influenced by keywords
00:03:40 00:03:43 basically all i'm saying is make sure
00:03:41 00:03:45 you have the right keywords
00:03:43 00:03:46 for instance if you're trying to sell a
00:03:45 00:03:48 dog necklace
00:03:46 00:03:50 make sure the product that you actually
00:03:48 00:03:52 have to sell is a dog necklace
00:03:50 00:03:54 before you put the keyword dog necklace
00:03:52 00:03:54 in your title or your descriptions
00:03:54 00:03:56 because
00:03:54 00:03:58 if you're selling a cat necklace and you
00:03:56 00:04:00 try to rank for the keyword dog necklace
00:03:58 00:04:02 it's not relevant enough what's going to
00:04:00 00:04:03 happen is the people that are searching
00:04:02 00:04:06 for that keyword
00:04:03 00:04:08 are just not going to click on your ads
00:04:06 00:04:09 when that happens your quality scores
00:04:08 00:04:10 plummets and that's when you start
00:04:09 00:04:12 failing
00:04:10 00:04:14 with your ads so these things are
00:04:12 00:04:16 directly influencing your ability
00:04:14 00:04:17 to rank number one with google system
00:04:16 00:04:19 but in addition to that
00:04:17 00:04:21 one more thing which a lot of people
00:04:19 00:04:21 forget about is your merchant center
00:04:21 00:04:23 account
00:04:21 00:04:25 believe it or not if you have a lot of
00:04:23 00:04:26 errors or even barely any errors on your
00:04:25 00:04:28 merchant center
00:04:26 00:04:29 this directly influences your ability to
00:04:28 00:04:31 rank number one
00:04:29 00:04:33 with google shopping ads this is simply
00:04:31 00:04:34 because merchant center is kind of like
00:04:33 00:04:36 the overall
00:04:34 00:04:38 foundation of your entire google ads
00:04:36 00:04:39 account if your foundation is weak and
00:04:38 00:04:41 it has faults in it
00:04:39 00:04:42 of course whatever you lay on top of the
00:04:41 00:04:44 foundation is simply
00:04:42 00:04:46 not going to work and that's the same
00:04:44 00:04:48 thing with google shopping as if your
00:04:46 00:04:50 merchant center has tons of errors
00:04:48 00:04:52 whether they're red errors or orange
00:04:50 00:04:53 errors google is going to count that
00:04:52 00:04:55 against you and it's going to make
00:04:53 00:04:56 ranking number one or towards the front
00:04:55 00:04:58 with shopping ads
00:04:56 00:05:00 much more difficult so you always want
00:04:58 00:05:02 to make sure you're working on fixing
00:05:00 00:05:03 those errors up you always want to make
00:05:02 00:05:05 sure your merchant center account
00:05:03 00:05:07 is super clean but these three factors
00:05:05 00:05:10 are some of the most important factors
00:05:07 00:05:12 which directly determine your rank with
00:05:10 00:05:12 shopping ads but exactly what should you
00:05:12 00:05:14 be doing
00:05:12 00:05:16 and what should the strategy be in order
00:05:14 00:05:18 to really rank high because
00:05:16 00:05:19 so far i've just gone over the basics of
00:05:18 00:05:21 it so there are several things you'll
00:05:19 00:05:22 have to start doing from now on
00:05:21 00:05:24 if you want to make sure that you're
00:05:22 00:05:26 ranking high number one is to make sure
00:05:24 00:05:28 to find keywords which are directly
00:05:26 00:05:29 related to the products you want to sell
00:05:28 00:05:31 and this is again
00:05:29 00:05:33 directly influencing the relevancy of
00:05:31 00:05:35 those products the main reason why we
00:05:33 00:05:36 want these seo keywords to be relevant
00:05:35 00:05:38 is so that we can use them
00:05:36 00:05:40 multiple times within our titles and
00:05:38 00:05:42 within our descriptions and
00:05:40 00:05:43 our title can be highly optimized with
00:05:42 00:05:45 more
00:05:43 00:05:46 of these seo keywords especially those
00:05:45 00:05:49 which are searched more
00:05:46 00:05:50 often towards the front a lot of draft
00:05:49 00:05:52 shippers just basically find the seo
00:05:50 00:05:54 keywords but they just
00:05:52 00:05:56 randomly put the words into their title
00:05:54 00:05:57 without giving much thought to it and
00:05:56 00:05:59 that is one good way
00:05:57 00:06:01 to not get the best result not get the
00:05:59 00:06:02 best results possible
00:06:01 00:06:05 with google shopping ads you want to
00:06:02 00:06:06 make sure that some of the keywords
00:06:05 00:06:08 which are mostly
00:06:06 00:06:09 searched or have more search volume
00:06:08 00:06:11 compared to your other keywords
00:06:09 00:06:13 are more towards the front meaning more
00:06:11 00:06:14 towards the left compared to the other
00:06:13 00:06:15 ones which are not searched as often
00:06:14 00:06:17 because
00:06:15 00:06:19 again with google's algorithm it reads
00:06:17 00:06:21 from left to right so if it kind of
00:06:19 00:06:21 identifies those main keywords from left
00:06:21 00:06:23 to right
00:06:21 00:06:25 it's going to have an easier time
00:06:23 00:06:26 ranking your products for those keywords
00:06:25 00:06:28 in addition
00:06:26 00:06:29 you can make sure that these keywords
00:06:28 00:06:31 whatever keywords you found from
00:06:29 00:06:34 the first to the last are mentioned up
00:06:31 00:06:35 to a maximum of three times
00:06:34 00:06:37 within your descriptions if you do it
00:06:35 00:06:38 more than three times it's going to
00:06:37 00:06:40 start looking as if you're doing some
00:06:38 00:06:41 illegal activities in order to rank
00:06:40 00:06:42 higher
00:06:41 00:06:44 and this is considered blackhead
00:06:42 00:06:45 marketing with google ads it's a good
00:06:44 00:06:47 way to put your account at risk of
00:06:45 00:06:48 getting suspended so if you really don't
00:06:47 00:06:49 want to put your account at risk
00:06:48 00:06:51 you want to make sure that you don't do
00:06:49 00:06:53 it more than a max of three times in
00:06:51 00:06:55 order to stay on google's
00:06:53 00:06:56 good side but make sure that whatever
00:06:55 00:06:58 keywords you do find
00:06:56 00:07:00 are relevant it doesn't matter if you
00:06:58 00:07:02 find less keywords just following this
00:07:00 00:07:02 number one rule make sure you follow it
00:07:02 00:07:04 still because
00:07:02 00:07:06 this is number one this is the most
00:07:04 00:07:08 important but that is not the only one
00:07:06 00:07:10 this brings me to number two and that is
00:07:08 00:07:12 the image should be very very high
00:07:10 00:07:13 quality now a lot of people believe that
00:07:12 00:07:15 when they see the word hype it just
00:07:13 00:07:16 means having a lifestyle image and that
00:07:15 00:07:18 is far from the truth because a lot of
00:07:16 00:07:19 my winning products also have white
00:07:18 00:07:21 background
00:07:19 00:07:23 playing images which are the most boring
00:07:21 00:07:23 in the world but they work and here's
00:07:23 00:07:25 why
00:07:23 00:07:27 you want to simply keep this idea in
00:07:25 00:07:29 mind and that is opposite of
00:07:27 00:07:31 all other competitors meaning if you're
00:07:29 00:07:31 trying to sell a wireless printer and
00:07:31 00:07:33 you see
00:07:31 00:07:35 after you type in the main keyword for
00:07:33 00:07:37 that product that all of the competitors
00:07:35 00:07:39 have real lifestyle images for that
00:07:37 00:07:41 product that's when you want to go out
00:07:39 00:07:43 and you want to find a plain
00:07:41 00:07:44 white background image for that product
00:07:43 00:07:47 this is simply because we want to do the
00:07:44 00:07:49 opposite of what everybody else is doing
00:07:47 00:07:50 we don't want to blend into the crowd we
00:07:49 00:07:52 want to stand out of the crowd so
00:07:50 00:07:54 simply doing the opposite in this case
00:07:52 00:07:56 having a white background image
00:07:54 00:07:58 will lead you to much better results
00:07:56 00:07:59 compared to having a lifestyle image and
00:07:58 00:08:01 lifestyle image is considered high
00:07:59 00:08:02 quality by a lot of drop shippers but
00:08:01 00:08:05 that is not always the case
00:08:02 00:08:06 this word entirely is dependent on what
00:08:05 00:08:08 your competitors are doing
00:08:06 00:08:10 on the other hand if everybody has a
00:08:08 00:08:12 plain white background image
00:08:10 00:08:14 you then want to go out and find a high
00:08:12 00:08:15 quality lifestyle image
00:08:14 00:08:17 simply because we're trying to find ways
00:08:15 00:08:18 to stand out of the crowd this lifestyle
00:08:17 00:08:20 image will let you stand out of the
00:08:18 00:08:21 crowd because it will let you
00:08:20 00:08:24 be different from everybody else
00:08:21 00:08:24 remember opposite of what everybody else
00:08:24 00:08:26 is doing
00:08:24 00:08:28 opposite of all other competitors so
00:08:26 00:08:28 this is number two on my list because
00:08:28 00:08:30 this is
00:08:28 00:08:32 one of the most important things you can
00:08:30 00:08:33 do without a proper image without
00:08:32 00:08:34 something that's standing out of the
00:08:33 00:08:35 crowd
00:08:34 00:08:37 you're gonna have a very hard time
00:08:35 00:08:38 ranking compared to your other
00:08:37 00:08:40 competitors so make sure you always
00:08:38 00:08:41 focus on getting a high quality image
00:08:40 00:08:43 which is the opposite
00:08:41 00:08:45 of what everybody else is doing but
00:08:43 00:08:45 number three on my list is that the
00:08:45 00:08:48 price
00:08:45 00:08:49 of the product should be the average
00:08:48 00:08:50 based on your competitors this is the
00:08:49 00:08:52 great way
00:08:50 00:08:54 to rank more towards the front because
00:08:52 00:08:55 if your price is not the highest if it's
00:08:54 00:08:57 not the lowest
00:08:55 00:08:58 if it's right in the middle more people
00:08:57 00:09:00 will be more likely to interact with
00:08:58 00:09:02 your ads and may even consider buying
00:09:00 00:09:03 from you a lot of drop shippers again
00:09:02 00:09:04 think that it's best to always be the
00:09:03 00:09:05 cheapest
00:09:04 00:09:07 that is far from the truth you want to
00:09:05 00:09:08 be right in the middle so that you don't
00:09:07 00:09:10 appear the cheapest because it's not
00:09:08 00:09:11 always a great idea to appear the
00:09:10 00:09:13 cheapest
00:09:11 00:09:15 a lot of people do shop for quality
00:09:13 00:09:16 products via google shopping ads as well
00:09:15 00:09:19 so you want to keep that in mind in
00:09:16 00:09:21 addition avoid looking at the big brands
00:09:19 00:09:22 when determining your price because a
00:09:21 00:09:25 lot of these big brands such as
00:09:22 00:09:26 amazon ebay target etc have very very
00:09:25 00:09:29 cheap prices
00:09:26 00:09:30 we can never compete with them in most
00:09:29 00:09:32 cases we would not be able to compete
00:09:30 00:09:33 with their prices so we don't even want
00:09:32 00:09:35 to consider their prices
00:09:33 00:09:37 when determining our own products price
00:09:35 00:09:39 so always be in the middle
00:09:37 00:09:41 or be the average when it comes to the
00:09:39 00:09:43 pricing but try to match this pricing
00:09:41 00:09:45 with other drop shipping competitors
00:09:43 00:09:47 again avoid the big brands but this
00:09:45 00:09:48 brings me to point number four on the
00:09:47 00:09:51 list and this is
00:09:48 00:09:52 the bid directly for the bid not a lot
00:09:51 00:09:53 of things that
00:09:52 00:09:55 you should be doing differently one
00:09:53 00:09:57 thing that i always mention in a lot of
00:09:55 00:09:58 my other videos which you can check
00:09:57 00:10:00 out i'll leave the link for my google
00:09:58 00:10:02 ads playlist in the description below
00:10:00 00:10:05 but one campaign should be at a bit of
00:10:02 00:10:06 around 40 cents to 55 cents
00:10:05 00:10:08 in order to really get the best bang for
00:10:06 00:10:09 your buck this is the bid range that
00:10:08 00:10:11 i've notiked
00:10:09 00:10:13 has the highest potential of advertising
00:10:11 00:10:15 almost all of your products regardless
00:10:13 00:10:17 of the price and also getting them shown
00:10:15 00:10:18 and winning those auctions
00:10:17 00:10:20 bid anything higher and you risk at
00:10:18 00:10:22 running your store at a loss
00:10:20 00:10:23 bid anything lower and you risk it not
00:10:22 00:10:24 getting enough impressions within the
00:10:23 00:10:26 day
00:10:24 00:10:27 so this range is an ideal range to be
00:10:26 00:10:29 targeting
00:10:27 00:10:31 another campaign however this is another
00:10:29 00:10:32 general testing campaign
00:10:31 00:10:34 should be run at a very very low bid of
00:10:32 00:10:36 10 cents because
00:10:34 00:10:37 whatever products don't work within this
00:10:36 00:10:39 40 cent to 55
00:10:37 00:10:41 campaign may work within the 10 cent
00:10:39 00:10:42 campaign it has happened often times
00:10:41 00:10:45 with my own store which is why i
00:10:42 00:10:46 recommend this strategy so in total
00:10:45 00:10:48 have two campaigns running with
00:10:46 00:10:49 different bids to test all of your
00:10:48 00:10:51 products but
00:10:49 00:10:52 this kind of diversified strategy for
00:10:51 00:10:54 your campaigns
00:10:52 00:10:56 will let you find more winning products
00:10:54 00:10:57 and we'll let you rank those products
00:10:56 00:10:58 which are actually winning
00:10:57 00:11:00 more towards the front but this brings
00:10:58 00:11:01 me to my final step that you should be
00:11:00 00:11:03 doing
00:11:01 00:11:05 in order to rank higher and that is do
00:11:03 00:11:07 optimizations on the google shopping
00:11:05 00:11:08 feed app a lot of drop shippers fail to
00:11:07 00:11:10 realize just how important
00:11:08 00:11:12 that google shopping feed app is
00:11:10 00:11:14 especially the products category
00:11:12 00:11:16 within the product section for whatever
00:11:14 00:11:16 is winning for you i don't normally
00:11:16 00:11:18 recommend
00:11:16 00:11:19 optimizing this for just about every
00:11:18 00:11:20 product on your store because it takes a
00:11:19 00:11:22 lot of time
00:11:20 00:11:24 you may end up wasting it unnecessarily
00:11:22 00:11:26 however you do definitely want to do
00:11:24 00:11:28 this for at least your winning products
00:11:26 00:11:29 or those products getting a lot of link
00:11:28 00:11:31 clicks simply because adding a product
00:11:29 00:11:32 category within the shopping feed app
00:11:31 00:11:34 lets your feed
00:11:32 00:11:35 have better quality and because you're
00:11:34 00:11:37 helping out the algorithm with knowing
00:11:35 00:11:38 exactly who to target
00:11:37 00:11:40 it's going to lead to much much better
00:11:38 00:11:42 results so this is one
00:11:40 00:11:44 final optimization you always want to do
00:11:42 00:11:45 another bonus one that you can also do
00:11:44 00:11:48 on the shopify product page
00:11:45 00:11:49 customization make sure to add a product
00:11:48 00:11:51 type make sure to add product tags
00:11:49 00:11:53 and this will again let google's
00:11:51 00:11:54 algorithm have a easier job
00:11:53 00:11:56 targeting your product and finding the
00:11:54 00:11:57 right audience simply because you're
00:11:56 00:11:58 helping out with providing all this
00:11:57 00:12:00 information
00:11:58 00:12:02 which google's algorithm will crawl
00:12:00 00:12:03 through and use
00:12:02 00:12:05 in order to rank your products but this
00:12:03 00:12:07 is the general strategy on what you
00:12:05 00:12:08 should be doing to rank number one
00:12:07 00:12:10 or rank more towards the front with
00:12:08 00:12:11 google shopping ads if you found any
00:12:10 00:12:13 type of value in this video
00:12:11 00:12:14 smash that like button and smash that
00:12:13 00:12:17 subscribe button and i'll see you guys
00:12:14 00:12:17 next time

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