How To Rank #1 On Google Shopping ADs | Shopify Dropshipping Tutorial

Published on: December 6 2022 by Shri Kanase

How To Rank #1 On Google Shopping ADs | Shopify Dropshipping Tutorial

How To Rank #1 On Google Shopping ADs | Shopify Dropshipping Tutorial

How To Rank #1 On Google Shopping ADs | Shopify Dropshipping Tutorial

startTime	durationTime	text
00:00:00	00:00:03	yo what is going on everybody srikanasa
00:00:02	00:00:06	here so how to rank
00:00:03	00:00:08	number one on google shopping ads now
00:00:06	00:00:10	this is one of the most
00:00:08	00:00:11	commonly asked questions when it comes
00:00:10	00:00:13	to google shopping ads
00:00:11	00:00:15	simply because drop shippers really
00:00:13	00:00:16	aren't too sure as to what they should
00:00:15	00:00:18	be doing in order to beat their
00:00:16	00:00:20	competition with
00:00:18	00:00:21	google shopping ads and rank more
00:00:20	00:00:23	towards the front because
00:00:21	00:00:25	if you already don't know with google
00:00:23	00:00:27	ads the ecommerce stores which are more
00:00:25	00:00:28	towards the front
00:00:27	00:00:30	are the ones which have the highest
00:00:28	00:00:31	sales when it comes to google ads and
00:00:30	00:00:32	also
00:00:31	00:00:34	are the ones that are the most
00:00:32	00:00:36	successful so it is pretty important
00:00:34	00:00:37	when it comes to google shopping ads to
00:00:36	00:00:40	be ranking towards the front
00:00:37	00:00:41	but exactly how do you do it what steps
00:00:40	00:00:42	should you be taking
00:00:41	00:00:44	in order to achieve that goal in this
00:00:42	00:00:45	video i'm going to be breaking down
00:00:44	00:00:47	exactly what this rank
00:00:45	00:00:49	is determined by and also give you a
00:00:47	00:00:51	step-by-step strategy
00:00:49	00:00:52	on how to rank more towards the front
00:00:51	00:00:54	but without wasting any more time let's
00:00:52	00:00:56	just jump right into it the very first
00:00:54	00:00:57	thing you'll have to do in order to
00:00:56	00:00:59	boost start your journey with the
00:00:57	00:01:01	ranking towards the front
00:00:59	00:01:03	is to just destroy that like button down
00:01:01	00:01:03	below for the youtube algorithm it'll
00:01:03	00:01:05	take just
00:01:03	00:01:07	two quick seconds okay hopefully you've
00:01:05	00:01:08	done that let's jump right into it so
00:01:07	00:01:10	how to rank number one on google the
00:01:08	00:01:12	first thing we'll have to start with
00:01:10	00:01:14	is knowing exactly what is this rank
00:01:12	00:01:15	even determined by
00:01:14	00:01:17	there are several different factors
00:01:15	00:01:19	which directly influence this
00:01:17	00:01:21	rank a lot of people think that just
00:01:19	00:01:23	having a high bid is all you need in
00:01:21	00:01:25	order to rank more towards the front and
00:01:23	00:01:26	that is far from the truth in fact there
00:01:25	00:01:27	are
00:01:26	00:01:29	multiple different factors you need to
00:01:27	00:01:31	be making sure that your ads hit
00:01:29	00:01:32	in order to find the best success number
00:01:31	00:01:35	one factor is
00:01:32	00:01:36	quality score exactly what is quality
00:01:35	00:01:38	score now with
00:01:36	00:01:40	google shopping guys you directly don't
00:01:38	00:01:43	have access to this number but google
00:01:40	00:01:45	and its algorithm associates a number
00:01:43	00:01:47	from a given scale
00:01:45	00:01:49	to your ads and this number determines
00:01:47	00:01:51	how well your ads perform
00:01:49	00:01:52	for example if this was a scale from 1
00:01:51	00:01:53	to 10
00:01:52	00:01:55	one would be that your ads just
00:01:53	00:01:57	absolutely are horrible nobody's
00:01:55	00:01:58	clicking on them so google just puts you
00:01:57	00:02:00	towards the very end
00:01:58	00:02:01	and number 10 being that your ads are
00:02:00	00:02:03	rock solid they're the best ads
00:02:01	00:02:04	google has ever seen and they're going
00:02:03	00:02:07	to boost your ads
00:02:04	00:02:08	towards the front this quality score is
00:02:07	00:02:10	directly
00:02:08	00:02:11	influenced by the ctr of your products
00:02:10	00:02:13	that you currently have
00:02:11	00:02:15	and ctr is basically the number of click
00:02:13	00:02:17	that your ad is getting
00:02:15	00:02:18	compared to your competitors ad so that
00:02:17	00:02:19	is what influences seats here but in
00:02:18	00:02:21	addition
00:02:19	00:02:22	quality score is also determined by the
00:02:21	00:02:24	bit that bit of course
00:02:22	00:02:26	plays a very important role overall
00:02:24	00:02:28	because google is a business
00:02:26	00:02:30	it does want your money first but as you
00:02:28	00:02:31	can see bit is not the only thing that
00:02:30	00:02:33	influences that
00:02:31	00:02:34	along with beta ctr is also just as
00:02:33	00:02:36	important for bid
00:02:34	00:02:37	whenever somebody searches up a keyword
00:02:36	00:02:39	on google
00:02:37	00:02:41	all of the products and all the stores
00:02:39	00:02:44	selling that product for that keyword
00:02:41	00:02:45	get put inside an auction and within
00:02:44	00:02:47	that auction google is going to look at
00:02:45	00:02:49	the quality score which is again
00:02:47	00:02:51	influenced by ctr and bid so you want to
00:02:49	00:02:52	make sure that your products have high
00:02:51	00:02:54	ctrs but in addition
00:02:52	00:02:56	make sure you're not bidding too low but
00:02:54	00:02:58	those aren't the only things which
00:02:56	00:02:59	determine the success of your ads
00:02:58	00:03:00	another thing which is very very
00:02:59	00:03:02	important when it comes to google
00:03:00	00:03:03	shopping ads is
00:03:02	00:03:06	relevancy now you may be thinking what
00:03:03	00:03:08	does that even mean relevancy with
00:03:06	00:03:09	the keywords you're using for your
00:03:08	00:03:12	products this is why
00:03:09	00:03:14	in almost all of my google ads tutorials
00:03:12	00:03:15	i always tok about having the right
00:03:14	00:03:16	keyword because without the right
00:03:15	00:03:18	keyword
00:03:16	00:03:20	your ads are just not going to be
00:03:18	00:03:22	relevant when they're not relevant
00:03:20	00:03:24	what happens is google has trouble
00:03:22	00:03:25	putting your ads out to the right
00:03:24	00:03:27	audience and if the audience that
00:03:25	00:03:28	is looking at your ads is not
00:03:27	00:03:29	interacting with your ads it's not
00:03:28	00:03:31	clicking on it
00:03:29	00:03:33	that's when your quality score starts to
00:03:31	00:03:35	become lower and lower so that's why
00:03:33	00:03:38	relevancy is the number one thing which
00:03:35	00:03:40	also affects your shopping ads and again
00:03:38	00:03:41	this is directly influenced by keywords
00:03:40	00:03:43	basically all i'm saying is make sure
00:03:41	00:03:45	you have the right keywords
00:03:43	00:03:46	for instance if you're trying to sell a
00:03:45	00:03:48	dog necklace
00:03:46	00:03:50	make sure the product that you actually
00:03:48	00:03:52	have to sell is a dog necklace
00:03:50	00:03:54	before you put the keyword dog necklace
00:03:52	00:03:54	in your title or your descriptions
00:03:54	00:03:56	because
00:03:54	00:03:58	if you're selling a cat necklace and you
00:03:56	00:04:00	try to rank for the keyword dog necklace
00:03:58	00:04:02	it's not relevant enough what's going to
00:04:00	00:04:03	happen is the people that are searching
00:04:02	00:04:06	for that keyword
00:04:03	00:04:08	are just not going to click on your ads
00:04:06	00:04:09	when that happens your quality scores
00:04:08	00:04:10	plummets and that's when you start
00:04:09	00:04:12	failing
00:04:10	00:04:14	with your ads so these things are
00:04:12	00:04:16	directly influencing your ability
00:04:14	00:04:17	to rank number one with google system
00:04:16	00:04:19	but in addition to that
00:04:17	00:04:21	one more thing which a lot of people
00:04:19	00:04:21	forget about is your merchant center
00:04:21	00:04:23	account
00:04:21	00:04:25	believe it or not if you have a lot of
00:04:23	00:04:26	errors or even barely any errors on your
00:04:25	00:04:28	merchant center
00:04:26	00:04:29	this directly influences your ability to
00:04:28	00:04:31	rank number one
00:04:29	00:04:33	with google shopping ads this is simply
00:04:31	00:04:34	because merchant center is kind of like
00:04:33	00:04:36	the overall
00:04:34	00:04:38	foundation of your entire google ads
00:04:36	00:04:39	account if your foundation is weak and
00:04:38	00:04:41	it has faults in it
00:04:39	00:04:42	of course whatever you lay on top of the
00:04:41	00:04:44	foundation is simply
00:04:42	00:04:46	not going to work and that's the same
00:04:44	00:04:48	thing with google shopping as if your
00:04:46	00:04:50	merchant center has tons of errors
00:04:48	00:04:52	whether they're red errors or orange
00:04:50	00:04:53	errors google is going to count that
00:04:52	00:04:55	against you and it's going to make
00:04:53	00:04:56	ranking number one or towards the front
00:04:55	00:04:58	with shopping ads
00:04:56	00:05:00	much more difficult so you always want
00:04:58	00:05:02	to make sure you're working on fixing
00:05:00	00:05:03	those errors up you always want to make
00:05:02	00:05:05	sure your merchant center account
00:05:03	00:05:07	is super clean but these three factors
00:05:05	00:05:10	are some of the most important factors
00:05:07	00:05:12	which directly determine your rank with
00:05:10	00:05:12	shopping ads but exactly what should you
00:05:12	00:05:14	be doing
00:05:12	00:05:16	and what should the strategy be in order
00:05:14	00:05:18	to really rank high because
00:05:16	00:05:19	so far i've just gone over the basics of
00:05:18	00:05:21	it so there are several things you'll
00:05:19	00:05:22	have to start doing from now on
00:05:21	00:05:24	if you want to make sure that you're
00:05:22	00:05:26	ranking high number one is to make sure
00:05:24	00:05:28	to find keywords which are directly
00:05:26	00:05:29	related to the products you want to sell
00:05:28	00:05:31	and this is again
00:05:29	00:05:33	directly influencing the relevancy of
00:05:31	00:05:35	those products the main reason why we
00:05:33	00:05:36	want these seo keywords to be relevant
00:05:35	00:05:38	is so that we can use them
00:05:36	00:05:40	multiple times within our titles and
00:05:38	00:05:42	within our descriptions and
00:05:40	00:05:43	our title can be highly optimized with
00:05:42	00:05:45	more
00:05:43	00:05:46	of these seo keywords especially those
00:05:45	00:05:49	which are searched more
00:05:46	00:05:50	often towards the front a lot of draft
00:05:49	00:05:52	shippers just basically find the seo
00:05:50	00:05:54	keywords but they just
00:05:52	00:05:56	randomly put the words into their title
00:05:54	00:05:57	without giving much thought to it and
00:05:56	00:05:59	that is one good way
00:05:57	00:06:01	to not get the best result not get the
00:05:59	00:06:02	best results possible
00:06:01	00:06:05	with google shopping ads you want to
00:06:02	00:06:06	make sure that some of the keywords
00:06:05	00:06:08	which are mostly
00:06:06	00:06:09	searched or have more search volume
00:06:08	00:06:11	compared to your other keywords
00:06:09	00:06:13	are more towards the front meaning more
00:06:11	00:06:14	towards the left compared to the other
00:06:13	00:06:15	ones which are not searched as often
00:06:14	00:06:17	because
00:06:15	00:06:19	again with google's algorithm it reads
00:06:17	00:06:21	from left to right so if it kind of
00:06:19	00:06:21	identifies those main keywords from left
00:06:21	00:06:23	to right
00:06:21	00:06:25	it's going to have an easier time
00:06:23	00:06:26	ranking your products for those keywords
00:06:25	00:06:28	in addition
00:06:26	00:06:29	you can make sure that these keywords
00:06:28	00:06:31	whatever keywords you found from
00:06:29	00:06:34	the first to the last are mentioned up
00:06:31	00:06:35	to a maximum of three times
00:06:34	00:06:37	within your descriptions if you do it
00:06:35	00:06:38	more than three times it's going to
00:06:37	00:06:40	start looking as if you're doing some
00:06:38	00:06:41	illegal activities in order to rank
00:06:40	00:06:42	higher
00:06:41	00:06:44	and this is considered blackhead
00:06:42	00:06:45	marketing with google ads it's a good
00:06:44	00:06:47	way to put your account at risk of
00:06:45	00:06:48	getting suspended so if you really don't
00:06:47	00:06:49	want to put your account at risk
00:06:48	00:06:51	you want to make sure that you don't do
00:06:49	00:06:53	it more than a max of three times in
00:06:51	00:06:55	order to stay on google's
00:06:53	00:06:56	good side but make sure that whatever
00:06:55	00:06:58	keywords you do find
00:06:56	00:07:00	are relevant it doesn't matter if you
00:06:58	00:07:02	find less keywords just following this
00:07:00	00:07:02	number one rule make sure you follow it
00:07:02	00:07:04	still because
00:07:02	00:07:06	this is number one this is the most
00:07:04	00:07:08	important but that is not the only one
00:07:06	00:07:10	this brings me to number two and that is
00:07:08	00:07:12	the image should be very very high
00:07:10	00:07:13	quality now a lot of people believe that
00:07:12	00:07:15	when they see the word hype it just
00:07:13	00:07:16	means having a lifestyle image and that
00:07:15	00:07:18	is far from the truth because a lot of
00:07:16	00:07:19	my winning products also have white
00:07:18	00:07:21	background
00:07:19	00:07:23	playing images which are the most boring
00:07:21	00:07:23	in the world but they work and here's
00:07:23	00:07:25	why
00:07:23	00:07:27	you want to simply keep this idea in
00:07:25	00:07:29	mind and that is opposite of
00:07:27	00:07:31	all other competitors meaning if you're
00:07:29	00:07:31	trying to sell a wireless printer and
00:07:31	00:07:33	you see
00:07:31	00:07:35	after you type in the main keyword for
00:07:33	00:07:37	that product that all of the competitors
00:07:35	00:07:39	have real lifestyle images for that
00:07:37	00:07:41	product that's when you want to go out
00:07:39	00:07:43	and you want to find a plain
00:07:41	00:07:44	white background image for that product
00:07:43	00:07:47	this is simply because we want to do the
00:07:44	00:07:49	opposite of what everybody else is doing
00:07:47	00:07:50	we don't want to blend into the crowd we
00:07:49	00:07:52	want to stand out of the crowd so
00:07:50	00:07:54	simply doing the opposite in this case
00:07:52	00:07:56	having a white background image
00:07:54	00:07:58	will lead you to much better results
00:07:56	00:07:59	compared to having a lifestyle image and
00:07:58	00:08:01	lifestyle image is considered high
00:07:59	00:08:02	quality by a lot of drop shippers but
00:08:01	00:08:05	that is not always the case
00:08:02	00:08:06	this word entirely is dependent on what
00:08:05	00:08:08	your competitors are doing
00:08:06	00:08:10	on the other hand if everybody has a
00:08:08	00:08:12	plain white background image
00:08:10	00:08:14	you then want to go out and find a high
00:08:12	00:08:15	quality lifestyle image
00:08:14	00:08:17	simply because we're trying to find ways
00:08:15	00:08:18	to stand out of the crowd this lifestyle
00:08:17	00:08:20	image will let you stand out of the
00:08:18	00:08:21	crowd because it will let you
00:08:20	00:08:24	be different from everybody else
00:08:21	00:08:24	remember opposite of what everybody else
00:08:24	00:08:26	is doing
00:08:24	00:08:28	opposite of all other competitors so
00:08:26	00:08:28	this is number two on my list because
00:08:28	00:08:30	this is
00:08:28	00:08:32	one of the most important things you can
00:08:30	00:08:33	do without a proper image without
00:08:32	00:08:34	something that's standing out of the
00:08:33	00:08:35	crowd
00:08:34	00:08:37	you're gonna have a very hard time
00:08:35	00:08:38	ranking compared to your other
00:08:37	00:08:40	competitors so make sure you always
00:08:38	00:08:41	focus on getting a high quality image
00:08:40	00:08:43	which is the opposite
00:08:41	00:08:45	of what everybody else is doing but
00:08:43	00:08:45	number three on my list is that the
00:08:45	00:08:48	price
00:08:45	00:08:49	of the product should be the average
00:08:48	00:08:50	based on your competitors this is the
00:08:49	00:08:52	great way
00:08:50	00:08:54	to rank more towards the front because
00:08:52	00:08:55	if your price is not the highest if it's
00:08:54	00:08:57	not the lowest
00:08:55	00:08:58	if it's right in the middle more people
00:08:57	00:09:00	will be more likely to interact with
00:08:58	00:09:02	your ads and may even consider buying
00:09:00	00:09:03	from you a lot of drop shippers again
00:09:02	00:09:04	think that it's best to always be the
00:09:03	00:09:05	cheapest
00:09:04	00:09:07	that is far from the truth you want to
00:09:05	00:09:08	be right in the middle so that you don't
00:09:07	00:09:10	appear the cheapest because it's not
00:09:08	00:09:11	always a great idea to appear the
00:09:10	00:09:13	cheapest
00:09:11	00:09:15	a lot of people do shop for quality
00:09:13	00:09:16	products via google shopping ads as well
00:09:15	00:09:19	so you want to keep that in mind in
00:09:16	00:09:21	addition avoid looking at the big brands
00:09:19	00:09:22	when determining your price because a
00:09:21	00:09:25	lot of these big brands such as
00:09:22	00:09:26	amazon ebay target etc have very very
00:09:25	00:09:29	cheap prices
00:09:26	00:09:30	we can never compete with them in most
00:09:29	00:09:32	cases we would not be able to compete
00:09:30	00:09:33	with their prices so we don't even want
00:09:32	00:09:35	to consider their prices
00:09:33	00:09:37	when determining our own products price
00:09:35	00:09:39	so always be in the middle
00:09:37	00:09:41	or be the average when it comes to the
00:09:39	00:09:43	pricing but try to match this pricing
00:09:41	00:09:45	with other drop shipping competitors
00:09:43	00:09:47	again avoid the big brands but this
00:09:45	00:09:48	brings me to point number four on the
00:09:47	00:09:51	list and this is
00:09:48	00:09:52	the bid directly for the bid not a lot
00:09:51	00:09:53	of things that
00:09:52	00:09:55	you should be doing differently one
00:09:53	00:09:57	thing that i always mention in a lot of
00:09:55	00:09:58	my other videos which you can check
00:09:57	00:10:00	out i'll leave the link for my google
00:09:58	00:10:02	ads playlist in the description below
00:10:00	00:10:05	but one campaign should be at a bit of
00:10:02	00:10:06	around 40 cents to 55 cents
00:10:05	00:10:08	in order to really get the best bang for
00:10:06	00:10:09	your buck this is the bid range that
00:10:08	00:10:11	i've notiked
00:10:09	00:10:13	has the highest potential of advertising
00:10:11	00:10:15	almost all of your products regardless
00:10:13	00:10:17	of the price and also getting them shown
00:10:15	00:10:18	and winning those auctions
00:10:17	00:10:20	bid anything higher and you risk at
00:10:18	00:10:22	running your store at a loss
00:10:20	00:10:23	bid anything lower and you risk it not
00:10:22	00:10:24	getting enough impressions within the
00:10:23	00:10:26	day
00:10:24	00:10:27	so this range is an ideal range to be
00:10:26	00:10:29	targeting
00:10:27	00:10:31	another campaign however this is another
00:10:29	00:10:32	general testing campaign
00:10:31	00:10:34	should be run at a very very low bid of
00:10:32	00:10:36	10 cents because
00:10:34	00:10:37	whatever products don't work within this
00:10:36	00:10:39	40 cent to 55
00:10:37	00:10:41	campaign may work within the 10 cent
00:10:39	00:10:42	campaign it has happened often times
00:10:41	00:10:45	with my own store which is why i
00:10:42	00:10:46	recommend this strategy so in total
00:10:45	00:10:48	have two campaigns running with
00:10:46	00:10:49	different bids to test all of your
00:10:48	00:10:51	products but
00:10:49	00:10:52	this kind of diversified strategy for
00:10:51	00:10:54	your campaigns
00:10:52	00:10:56	will let you find more winning products
00:10:54	00:10:57	and we'll let you rank those products
00:10:56	00:10:58	which are actually winning
00:10:57	00:11:00	more towards the front but this brings
00:10:58	00:11:01	me to my final step that you should be
00:11:00	00:11:03	doing
00:11:01	00:11:05	in order to rank higher and that is do
00:11:03	00:11:07	optimizations on the google shopping
00:11:05	00:11:08	feed app a lot of drop shippers fail to
00:11:07	00:11:10	realize just how important
00:11:08	00:11:12	that google shopping feed app is
00:11:10	00:11:14	especially the products category
00:11:12	00:11:16	within the product section for whatever
00:11:14	00:11:16	is winning for you i don't normally
00:11:16	00:11:18	recommend
00:11:16	00:11:19	optimizing this for just about every
00:11:18	00:11:20	product on your store because it takes a
00:11:19	00:11:22	lot of time
00:11:20	00:11:24	you may end up wasting it unnecessarily
00:11:22	00:11:26	however you do definitely want to do
00:11:24	00:11:28	this for at least your winning products
00:11:26	00:11:29	or those products getting a lot of link
00:11:28	00:11:31	clicks simply because adding a product
00:11:29	00:11:32	category within the shopping feed app
00:11:31	00:11:34	lets your feed
00:11:32	00:11:35	have better quality and because you're
00:11:34	00:11:37	helping out the algorithm with knowing
00:11:35	00:11:38	exactly who to target
00:11:37	00:11:40	it's going to lead to much much better
00:11:38	00:11:42	results so this is one
00:11:40	00:11:44	final optimization you always want to do
00:11:42	00:11:45	another bonus one that you can also do
00:11:44	00:11:48	on the shopify product page
00:11:45	00:11:49	customization make sure to add a product
00:11:48	00:11:51	type make sure to add product tags
00:11:49	00:11:53	and this will again let google's
00:11:51	00:11:54	algorithm have a easier job
00:11:53	00:11:56	targeting your product and finding the
00:11:54	00:11:57	right audience simply because you're
00:11:56	00:11:58	helping out with providing all this
00:11:57	00:12:00	information
00:11:58	00:12:02	which google's algorithm will crawl
00:12:00	00:12:03	through and use
00:12:02	00:12:05	in order to rank your products but this
00:12:03	00:12:07	is the general strategy on what you
00:12:05	00:12:08	should be doing to rank number one
00:12:07	00:12:10	or rank more towards the front with
00:12:08	00:12:11	google shopping ads if you found any
00:12:10	00:12:13	type of value in this video
00:12:11	00:12:14	smash that like button and smash that
00:12:13	00:12:17	subscribe button and i'll see you guys
00:12:14	00:12:17	next time