How To Rebrand Your YouTube Channel: ReBrand or ReStart?
Published on: December 1 2022 by Littlemama
How To Rebrand Your YouTube Channel: ReBrand or ReStart?
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Table of Contents About How To Rebrand Your YouTube Channel: ReBrand or ReStart?
How To Rebrand Your YouTube Channel: ReBrand or ReStart?
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | hello everybody thanks for coming to my |
| 00:00:01 | 00:00:04 | channel today my name is grace i'm also |
| 00:00:03 | 00:00:06 | known as little mama and i'm from the |
| 00:00:04 | 00:00:08 | blog work anywhere now.com |
| 00:00:06 | 00:00:11 | in this video today i'm going to show |
| 00:00:08 | 00:00:14 | you how to rebrand your youtube channel |
| 00:00:11 | 00:00:15 | now you may be at a position where you |
| 00:00:14 | 00:00:17 | might want to rebrand |
| 00:00:15 | 00:00:18 | or just restart so in this video we're |
| 00:00:17 | 00:00:19 | going to analyze |
| 00:00:18 | 00:00:22 | what you should be doing so let's get |
| 00:00:19 | 00:00:22 | started right now |
| 00:00:23 | 00:00:27 | alright guys so for those who don't know |
| 00:00:25 | 00:00:28 | i'm actually in a 90 day video challenge |
| 00:00:27 | 00:00:31 | and this is my |
| 00:00:28 | 00:00:33 | first video of the whole challenge |
| 00:00:31 | 00:00:35 | and so i want to start with this |
| 00:00:33 | 00:00:37 | question about should you rebrand or |
| 00:00:35 | 00:00:39 | restart your youtube channel |
| 00:00:37 | 00:00:40 | this is something that i had to think |
| 00:00:39 | 00:00:44 | about really deeply |
| 00:00:40 | 00:00:45 | uh not long ago because i felt that my |
| 00:00:44 | 00:00:48 | channel wasn't |
| 00:00:45 | 00:00:49 | you know doing what i wanted to do |
| 00:00:48 | 00:00:52 | basically |
| 00:00:49 | 00:00:54 | but um i think i figured out what i'm |
| 00:00:52 | 00:00:55 | going to do so that's part of |
| 00:00:54 | 00:00:57 | why i want to make this video so that i |
| 00:00:55 | 00:00:59 | could tell my whole audience |
| 00:00:57 | 00:01:00 | why i'm going to be changing my content |
| 00:00:59 | 00:01:03 | a little bit |
| 00:01:00 | 00:01:04 | so if you're in a situation where you |
| 00:01:03 | 00:01:06 | want to think about |
| 00:01:04 | 00:01:07 | rebranding your youtube channel or |
| 00:01:06 | 00:01:09 | restoring youtube channel well |
| 00:01:07 | 00:01:11 | the first thing or there are some things |
| 00:01:09 | 00:01:13 | that you want to definitely |
| 00:01:11 | 00:01:16 | consider okay so here are some things |
| 00:01:13 | 00:01:18 | that i had to think about before i |
| 00:01:16 | 00:01:20 | told myself well should i actually start |
| 00:01:18 | 00:01:22 | a new channel or should i just continue |
| 00:01:20 | 00:01:23 | my journey with the channel that i have |
| 00:01:22 | 00:01:25 | so the things that you should be |
| 00:01:23 | 00:01:27 | considering yourself |
| 00:01:25 | 00:01:28 | is that your niche so are you gonna stay |
| 00:01:27 | 00:01:32 | within the niche |
| 00:01:28 | 00:01:34 | so whatever your youtube channel was |
| 00:01:32 | 00:01:36 | maybe it was a very old channel where |
| 00:01:34 | 00:01:36 | you just put up a couple of videos for |
| 00:01:36 | 00:01:39 | fun |
| 00:01:36 | 00:01:40 | and now you want to take us more serious |
| 00:01:39 | 00:01:41 | but you want to go into a different |
| 00:01:40 | 00:01:43 | direction |
| 00:01:41 | 00:01:45 | because back then you were just fooling |
| 00:01:43 | 00:01:48 | around so if you're doing a |
| 00:01:45 | 00:01:49 | new niche or specific niche then i would |
| 00:01:48 | 00:01:51 | consider |
| 00:01:49 | 00:01:53 | a different channel or a new channel |
| 00:01:51 | 00:01:55 | because that audience that you |
| 00:01:53 | 00:01:56 | might have built based on those old |
| 00:01:55 | 00:01:59 | videos |
| 00:01:56 | 00:02:00 | may not like your new niche right but if |
| 00:01:59 | 00:02:02 | you're actually going to dive |
| 00:02:00 | 00:02:04 | deeper into your niche then that's a |
| 00:02:02 | 00:02:07 | different story then |
| 00:02:04 | 00:02:09 | then if you already was on a certain |
| 00:02:07 | 00:02:11 | you know path on a niche but you want to |
| 00:02:09 | 00:02:12 | just pivot a little bit |
| 00:02:11 | 00:02:14 | and go deeper into a certain aspect of |
| 00:02:12 | 00:02:14 | your niche then you should definitely |
| 00:02:14 | 00:02:17 | stay |
| 00:02:14 | 00:02:19 | within stay with your youtube channel |
| 00:02:17 | 00:02:20 | and just kind of rebrand your youtube |
| 00:02:19 | 00:02:22 | channel |
| 00:02:20 | 00:02:23 | okay that's kind of like how i've taken |
| 00:02:22 | 00:02:25 | my approach and i'll go |
| 00:02:23 | 00:02:27 | i'm gonna explain a little bit more when |
| 00:02:25 | 00:02:29 | i get to my stuff |
| 00:02:27 | 00:02:30 | because i want like um this video is |
| 00:02:29 | 00:02:32 | kind of for you |
| 00:02:30 | 00:02:33 | first and then i'll tok about my own |
| 00:02:32 | 00:02:34 | channel so |
| 00:02:33 | 00:02:37 | niche is something you definitely want |
| 00:02:34 | 00:02:39 | to consider if it's the same niche |
| 00:02:37 | 00:02:41 | or a different niche so it's a different |
| 00:02:39 | 00:02:43 | niche new channel |
| 00:02:41 | 00:02:45 | same niche but diving deeper you could |
| 00:02:43 | 00:02:48 | continue your channel |
| 00:02:45 | 00:02:49 | okay so the other thing is are you still |
| 00:02:48 | 00:02:51 | getting views |
| 00:02:49 | 00:02:53 | so this is a big one because if you are |
| 00:02:51 | 00:02:55 | already still getting views |
| 00:02:53 | 00:02:56 | then you should definitely continue your |
| 00:02:55 | 00:02:59 | channel |
| 00:02:56 | 00:03:03 | and just rebrand to your new content |
| 00:02:59 | 00:03:04 | because if you already know if you since |
| 00:03:03 | 00:03:06 | you started a youtube channel |
| 00:03:04 | 00:03:08 | you know that you know starting a new |
| 00:03:06 | 00:03:10 | channel can be |
| 00:03:08 | 00:03:11 | very very challenging in the sense that |
| 00:03:10 | 00:03:14 | it |
| 00:03:11 | 00:03:15 | could take a lot of time to build up |
| 00:03:14 | 00:03:18 | those views again |
| 00:03:15 | 00:03:19 | and that history that you have same with |
| 00:03:18 | 00:03:22 | subscribers if you already have |
| 00:03:19 | 00:03:24 | subscribers on your channel |
| 00:03:22 | 00:03:25 | then you want to and they're active then |
| 00:03:24 | 00:03:28 | you see them still |
| 00:03:25 | 00:03:29 | viewing your your stuff and they're um |
| 00:03:28 | 00:03:33 | you know there for you |
| 00:03:29 | 00:03:35 | then this is a channel worth saving |
| 00:03:33 | 00:03:37 | and then so for those two items i would |
| 00:03:35 | 00:03:38 | consider just rebranding your channel |
| 00:03:37 | 00:03:41 | and bringing that |
| 00:03:38 | 00:03:42 | audience with you and you know really |
| 00:03:41 | 00:03:45 | nurture |
| 00:03:42 | 00:03:46 | what you have and build on that but if |
| 00:03:45 | 00:03:49 | you want a different type of |
| 00:03:46 | 00:03:50 | audience and you you feel like the |
| 00:03:49 | 00:03:54 | audience that you've gained |
| 00:03:50 | 00:03:55 | is not what you want or see how they're |
| 00:03:54 | 00:03:57 | doing |
| 00:03:55 | 00:03:59 | then you may want to just get rid of |
| 00:03:57 | 00:04:00 | that whole audience and build a new one |
| 00:03:59 | 00:04:03 | this could be a |
| 00:04:00 | 00:04:04 | really big undertaking to restart a |
| 00:04:03 | 00:04:06 | whole |
| 00:04:04 | 00:04:08 | new channel and build a different |
| 00:04:06 | 00:04:10 | audience i mean you can and |
| 00:04:08 | 00:04:11 | it could be better if you're going from |
| 00:04:10 | 00:04:14 | like a |
| 00:04:11 | 00:04:15 | gaming niche to like a food niche for |
| 00:04:14 | 00:04:17 | example |
| 00:04:15 | 00:04:19 | so those are very different niches |
| 00:04:17 | 00:04:22 | different types of audience |
| 00:04:19 | 00:04:24 | because the video games could be a very |
| 00:04:22 | 00:04:24 | young audience and the cooking niche |
| 00:04:24 | 00:04:26 | could be a very |
| 00:04:24 | 00:04:28 | much older audience so if you want a |
| 00:04:26 | 00:04:29 | much older audience |
| 00:04:28 | 00:04:31 | you may want to start a new channel so |
| 00:04:29 | 00:04:32 | once you decide if you're going to |
| 00:04:31 | 00:04:34 | rebrand or |
| 00:04:32 | 00:04:35 | restart if you're going to restart then |
| 00:04:34 | 00:04:37 | you just restart the whole thing but |
| 00:04:35 | 00:04:40 | when you're rebranding your channel |
| 00:04:37 | 00:04:41 | it's going to be pretty simple i feel |
| 00:04:40 | 00:04:42 | because you're just rebranding your |
| 00:04:41 | 00:04:44 | channel so |
| 00:04:42 | 00:04:46 | everything is intact already right so |
| 00:04:44 | 00:04:48 | what i feel that you need is probably a |
| 00:04:46 | 00:04:51 | new banner |
| 00:04:48 | 00:04:55 | and maybe a new thumbnail theme and then |
| 00:04:51 | 00:04:58 | a new intro okay so a new banner |
| 00:04:55 | 00:04:59 | maybe like so the new banner and the new |
| 00:04:58 | 00:05:01 | thumbnail theme |
| 00:04:59 | 00:05:02 | i would pick something that is quite |
| 00:05:01 | 00:05:04 | different from your old one |
| 00:05:02 | 00:05:06 | so that people notike something |
| 00:05:04 | 00:05:08 | different on your channel |
| 00:05:06 | 00:05:11 | and and then have the banner and the |
| 00:05:08 | 00:05:13 | thumbnail themes kind of go hand in hand |
| 00:05:11 | 00:05:15 | maybe same coloring |
| 00:05:13 | 00:05:16 | coordination or something like that and |
| 00:05:15 | 00:05:19 | then you want to |
| 00:05:16 | 00:05:20 | definitely make a video that you're |
| 00:05:19 | 00:05:23 | changing or rebranding |
| 00:05:20 | 00:05:25 | your channel and explaining all the |
| 00:05:23 | 00:05:26 | details of your change and |
| 00:05:25 | 00:05:28 | why you're changing and how you're |
| 00:05:26 | 00:05:32 | changing and how this |
| 00:05:28 | 00:05:32 | affects them okay so nobody really cares |
| 00:05:32 | 00:05:35 | about |
| 00:05:32 | 00:05:36 | why you want to change or you why you |
| 00:05:35 | 00:05:38 | want to read brand |
| 00:05:36 | 00:05:39 | and what you want to do instead is to |
| 00:05:38 | 00:05:40 | actually |
| 00:05:39 | 00:05:43 | give them the benefits of your |
| 00:05:40 | 00:05:47 | rebranding give them why |
| 00:05:43 | 00:05:49 | it will help them better to rebrand and |
| 00:05:47 | 00:05:50 | why the new content will be even better |
| 00:05:49 | 00:05:53 | for them |
| 00:05:50 | 00:05:55 | okay so a video to kind of explain your |
| 00:05:53 | 00:05:57 | rebranding is very important |
| 00:05:55 | 00:05:59 | and if you could time it with your new |
| 00:05:57 | 00:06:02 | banner and new thumbnail theme |
| 00:05:59 | 00:06:04 | and then that will work out very much |
| 00:06:02 | 00:06:06 | so for me i haven't really done a new |
| 00:06:04 | 00:06:08 | banner |
| 00:06:06 | 00:06:10 | and i'm thinking about these two right |
| 00:06:08 | 00:06:13 | now i may still do it |
| 00:06:10 | 00:06:14 | at some point i just don't have the |
| 00:06:13 | 00:06:17 | bandwidth right now |
| 00:06:14 | 00:06:18 | because i'm i'm trying to do this 90 day |
| 00:06:17 | 00:06:21 | video challenge |
| 00:06:18 | 00:06:22 | and i'm i have a lot of things going on |
| 00:06:21 | 00:06:26 | that i need to |
| 00:06:22 | 00:06:28 | keep everything up so at this point |
| 00:06:26 | 00:06:30 | having a new banner a new thumbnail |
| 00:06:28 | 00:06:32 | theme is not that important for me |
| 00:06:30 | 00:06:34 | per se because i'm staying in my niche |
| 00:06:32 | 00:06:37 | so that's one thing but |
| 00:06:34 | 00:06:40 | definitely a video to reintroduce myself |
| 00:06:37 | 00:06:41 | i'm doing this video for sure telling |
| 00:06:40 | 00:06:43 | you my new content |
| 00:06:41 | 00:06:45 | so my new content is going to change and |
| 00:06:43 | 00:06:48 | why it's going to change is because |
| 00:06:45 | 00:06:50 | i realized that my watch time has been |
| 00:06:48 | 00:06:52 | not the greatest and that's because |
| 00:06:50 | 00:06:53 | the type of people that i've been |
| 00:06:52 | 00:06:56 | attracting with my videos |
| 00:06:53 | 00:06:57 | don't want to watch deeply into the |
| 00:06:56 | 00:07:01 | topics that i |
| 00:06:57 | 00:07:03 | am toking about in my videos so |
| 00:07:01 | 00:07:06 | to get away from that and to increase my |
| 00:07:03 | 00:07:09 | watch time i feel like i need to |
| 00:07:06 | 00:07:12 | make my videos about more serious topics |
| 00:07:09 | 00:07:14 | so i'm gonna get serious on the ways to |
| 00:07:12 | 00:07:16 | make passive online income |
| 00:07:14 | 00:07:18 | so i'm gonna focus more on online |
| 00:07:16 | 00:07:20 | businesses okay |
| 00:07:18 | 00:07:21 | so i'm going to produce less videos |
| 00:07:20 | 00:07:24 | about |
| 00:07:21 | 00:07:25 | surveys and all these little websites |
| 00:07:24 | 00:07:27 | that make you |
| 00:07:25 | 00:07:29 | a little quick money here and there i |
| 00:07:27 | 00:07:32 | mean i'm not going to say never |
| 00:07:29 | 00:07:34 | right i'm not gonna never um make any of |
| 00:07:32 | 00:07:36 | those types of videos but i'm gonna make |
| 00:07:34 | 00:07:38 | a lot less of those videos |
| 00:07:36 | 00:07:40 | if any we'll see what happens in this 90 |
| 00:07:38 | 00:07:43 | day challenge i may need to because 90 |
| 00:07:40 | 00:07:46 | days of videos with a lot of videos |
| 00:07:43 | 00:07:48 | but if i do i always pick the ones that |
| 00:07:46 | 00:07:51 | are legit okay that's |
| 00:07:48 | 00:07:54 | a period i always pick things that |
| 00:07:51 | 00:07:56 | i have seen it work for other people |
| 00:07:54 | 00:07:59 | okay but my main focus is gonna be |
| 00:07:56 | 00:08:00 | real businesses okay so affiliate |
| 00:07:59 | 00:08:01 | marketing i'm gonna be toking about a |
| 00:08:00 | 00:08:04 | lot |
| 00:08:01 | 00:08:07 | um print on demand is gonna be something |
| 00:08:04 | 00:08:09 | new that i wanna get into |
| 00:08:07 | 00:08:10 | that i feel like is such a great |
| 00:08:09 | 00:08:14 | business model to |
| 00:08:10 | 00:08:17 | to try for e-commerce i want to create |
| 00:08:14 | 00:08:20 | passive income right now and |
| 00:08:17 | 00:08:20 | doing these three types of business |
| 00:08:20 | 00:08:23 | models |
| 00:08:20 | 00:08:24 | so the last one i want to tok about is |
| 00:08:23 | 00:08:25 | online courses |
| 00:08:24 | 00:08:27 | and it's not going gonna be the online |
| 00:08:25 | 00:08:29 | courses that you usually |
| 00:08:27 | 00:08:31 | see the ones that make you pay like |
| 00:08:29 | 00:08:33 | thousands and thousands of dollars i'm |
| 00:08:31 | 00:08:36 | not toking about that i'm toking about |
| 00:08:33 | 00:08:37 | passive income meaning that i can create |
| 00:08:36 | 00:08:41 | a course |
| 00:08:37 | 00:08:44 | put it somewhere and let let it hap make |
| 00:08:41 | 00:08:46 | money on its own so i'm going to be |
| 00:08:44 | 00:08:48 | toking about those types of platforms |
| 00:08:46 | 00:08:50 | and print on demand is going to be a |
| 00:08:48 | 00:08:53 | bigger one i don't know how many |
| 00:08:50 | 00:08:55 | online courses i will do but it's gonna |
| 00:08:53 | 00:08:58 | be part of my new content |
| 00:08:55 | 00:09:00 | okay and then the strategies that i'm |
| 00:08:58 | 00:09:00 | gonna be using and toking about on my |
| 00:09:00 | 00:09:02 | channel |
| 00:09:00 | 00:09:04 | to drive traffic if i need to drive |
| 00:09:02 | 00:09:06 | traffic of course i need to drive |
| 00:09:04 | 00:09:08 | traffic depending on which |
| 00:09:06 | 00:09:09 | business model i'm using but i'm gonna |
| 00:09:08 | 00:09:11 | be |
| 00:09:09 | 00:09:12 | toking more about youtube more about |
| 00:09:11 | 00:09:15 | tiktok |
| 00:09:12 | 00:09:17 | um you know as much as tiktok is so |
| 00:09:15 | 00:09:20 | much a part of my life |
| 00:09:17 | 00:09:20 | i haven't toked much about it at all on |
| 00:09:20 | 00:09:22 | my channel |
| 00:09:20 | 00:09:25 | in fact i only have like two or three |
| 00:09:22 | 00:09:26 | videos about tiktok on my channel |
| 00:09:25 | 00:09:28 | that has |
| 00:09:26 | 00:09:30 | actually been responsible of growing my |
| 00:09:28 | 00:09:32 | channel so much |
| 00:09:30 | 00:09:34 | so i'm gonna be definitely sharing more |
| 00:09:32 | 00:09:36 | about tiktok on my channel |
| 00:09:34 | 00:09:38 | and email marketing email marketing is a |
| 00:09:36 | 00:09:41 | big one too if you want to convert |
| 00:09:38 | 00:09:43 | more your visitors into customers you |
| 00:09:41 | 00:09:44 | definitely need email marketing and i |
| 00:09:43 | 00:09:46 | could teach that |
| 00:09:44 | 00:09:48 | more on my channel that's something i |
| 00:09:46 | 00:09:50 | haven't rarely toked about |
| 00:09:48 | 00:09:52 | on my channel so and then another aspect |
| 00:09:50 | 00:09:55 | is blogging and blogging has been |
| 00:09:52 | 00:09:57 | the start of my online career for |
| 00:09:55 | 00:09:59 | affiliate marketing it's where i started |
| 00:09:57 | 00:10:03 | for affiliate marketing |
| 00:09:59 | 00:10:06 | and and blogging still works today |
| 00:10:03 | 00:10:09 | as i see it done by many many |
| 00:10:06 | 00:10:11 | other people as well so that is gonna be |
| 00:10:09 | 00:10:14 | my new content strategy |
| 00:10:11 | 00:10:16 | going forward and so i really hope you |
| 00:10:14 | 00:10:18 | guys stay subscribed |
| 00:10:16 | 00:10:20 | and if there's anything else that you |
| 00:10:18 | 00:10:21 | want to see on my channel please let me |
| 00:10:20 | 00:10:23 | know |
| 00:10:21 | 00:10:24 | and i'm gonna see if i can incorporate |
| 00:10:23 | 00:10:27 | it okay |
| 00:10:24 | 00:10:28 | so i mean i'm not trying to just do |
| 00:10:27 | 00:10:31 | videos for myself |
| 00:10:28 | 00:10:32 | i want to also teach you guys how to do |
| 00:10:31 | 00:10:35 | things |
| 00:10:32 | 00:10:36 | the other aspect of my videos that i |
| 00:10:35 | 00:10:38 | feel like why |
| 00:10:36 | 00:10:39 | people weren't watching as long as they |
| 00:10:38 | 00:10:42 | should |
| 00:10:39 | 00:10:44 | is because i feel like sometimes when |
| 00:10:42 | 00:10:46 | when they find out i'm not using the |
| 00:10:44 | 00:10:49 | method i'm showing they get all |
| 00:10:46 | 00:10:51 | kind of like either mad at me or pissed |
| 00:10:49 | 00:10:53 | of me or something like that |
| 00:10:51 | 00:10:55 | like why are you showing it if if you're |
| 00:10:53 | 00:10:58 | not using it but i mean |
| 00:10:55 | 00:11:01 | there are tons of options to make |
| 00:10:58 | 00:11:04 | money online and i am just |
| 00:11:01 | 00:11:04 | sharing as many different aspects of |
| 00:11:04 | 00:11:07 | that |
| 00:11:04 | 00:11:09 | to you as possible because i want to |
| 00:11:07 | 00:11:11 | show you all the different ways |
| 00:11:09 | 00:11:13 | so just because i don't use them it |
| 00:11:11 | 00:11:17 | doesn't mean they don't work |
| 00:11:13 | 00:11:18 | or they are not legit they are all legit |
| 00:11:17 | 00:11:20 | so i hope i can build that trust with |
| 00:11:18 | 00:11:21 | you that whatever i'm gonna be sharing |
| 00:11:20 | 00:11:24 | in my videos |
| 00:11:21 | 00:11:27 | will be very top-notch and |
| 00:11:24 | 00:11:29 | what i do and i'm gonna show you the |
| 00:11:27 | 00:11:32 | things i do in my business |
| 00:11:29 | 00:11:33 | so i hope you can learn with me okay |
| 00:11:32 | 00:11:35 | so i hope you like this video and i hope |
| 00:11:33 | 00:11:37 | you got something out of |
| 00:11:35 | 00:11:38 | either you should rebrand or restart |
| 00:11:37 | 00:11:39 | your youtube channel |
| 00:11:38 | 00:11:42 | if you have any more questions on that |
| 00:11:39 | 00:11:44 | topic definitely give me a |
| 00:11:42 | 00:11:46 | question in the comments below and i can |
| 00:11:44 | 00:11:48 | answer them as soon as i can |
| 00:11:46 | 00:11:49 | so i hope you like this video if you did |
| 00:11:48 | 00:11:50 | please give me a big thumbs up |
| 00:11:49 | 00:11:52 | underneath this video |
| 00:11:50 | 00:11:54 | if you haven't already please subscribe |
| 00:11:52 | 00:11:56 | to my channel so you can learn more ways |
| 00:11:54 | 00:11:58 | to make money online and |
| 00:11:56 | 00:12:00 | don't forget to hit that notification |
| 00:11:58 | 00:12:00 | bell so you can see when my videos come |
| 00:12:00 | 00:12:01 | out |
| 00:12:00 | 00:12:03 | it will come out daily and for the next |
| 00:12:01 | 00:12:04 | three months but you don't know what |
| 00:12:03 | 00:12:05 | time so |
| 00:12:04 | 00:12:08 | get notified okay so i'll see you in the |
| 00:12:05 | 00:12:08 | next one bye |
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