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How To Rebrand Your YouTube Channel: ReBrand or ReStart?

Published on: December 1 2022 by Littlemama

How To Rebrand Your YouTube Channel: ReBrand or ReStart?

The above is a brief introduction to How To Rebrand Your YouTube Channel: ReBrand or ReStart?.

Let's move on to the first section of How To Rebrand Your YouTube Channel: ReBrand or ReStart?!

How To Rebrand Your YouTube Channel: ReBrand or ReStart?

startTime durationTime text
00:00:00 00:00:03 hello everybody thanks for coming to my
00:00:01 00:00:04 channel today my name is grace i'm also
00:00:03 00:00:06 known as little mama and i'm from the
00:00:04 00:00:08 blog work anywhere now.com
00:00:06 00:00:11 in this video today i'm going to show
00:00:08 00:00:14 you how to rebrand your youtube channel
00:00:11 00:00:15 now you may be at a position where you
00:00:14 00:00:17 might want to rebrand
00:00:15 00:00:18 or just restart so in this video we're
00:00:17 00:00:19 going to analyze
00:00:18 00:00:22 what you should be doing so let's get
00:00:19 00:00:22 started right now
00:00:23 00:00:27 alright guys so for those who don't know
00:00:25 00:00:28 i'm actually in a 90 day video challenge
00:00:27 00:00:31 and this is my
00:00:28 00:00:33 first video of the whole challenge
00:00:31 00:00:35 and so i want to start with this
00:00:33 00:00:37 question about should you rebrand or
00:00:35 00:00:39 restart your youtube channel
00:00:37 00:00:40 this is something that i had to think
00:00:39 00:00:44 about really deeply
00:00:40 00:00:45 uh not long ago because i felt that my
00:00:44 00:00:48 channel wasn't
00:00:45 00:00:49 you know doing what i wanted to do
00:00:48 00:00:52 basically
00:00:49 00:00:54 but um i think i figured out what i'm
00:00:52 00:00:55 going to do so that's part of
00:00:54 00:00:57 why i want to make this video so that i
00:00:55 00:00:59 could tell my whole audience
00:00:57 00:01:00 why i'm going to be changing my content
00:00:59 00:01:03 a little bit
00:01:00 00:01:04 so if you're in a situation where you
00:01:03 00:01:06 want to think about
00:01:04 00:01:07 rebranding your youtube channel or
00:01:06 00:01:09 restoring youtube channel well
00:01:07 00:01:11 the first thing or there are some things
00:01:09 00:01:13 that you want to definitely
00:01:11 00:01:16 consider okay so here are some things
00:01:13 00:01:18 that i had to think about before i
00:01:16 00:01:20 told myself well should i actually start
00:01:18 00:01:22 a new channel or should i just continue
00:01:20 00:01:23 my journey with the channel that i have
00:01:22 00:01:25 so the things that you should be
00:01:23 00:01:27 considering yourself
00:01:25 00:01:28 is that your niche so are you gonna stay
00:01:27 00:01:32 within the niche
00:01:28 00:01:34 so whatever your youtube channel was
00:01:32 00:01:36 maybe it was a very old channel where
00:01:34 00:01:36 you just put up a couple of videos for
00:01:36 00:01:39 fun
00:01:36 00:01:40 and now you want to take us more serious
00:01:39 00:01:41 but you want to go into a different
00:01:40 00:01:43 direction
00:01:41 00:01:45 because back then you were just fooling
00:01:43 00:01:48 around so if you're doing a
00:01:45 00:01:49 new niche or specific niche then i would
00:01:48 00:01:51 consider
00:01:49 00:01:53 a different channel or a new channel
00:01:51 00:01:55 because that audience that you
00:01:53 00:01:56 might have built based on those old
00:01:55 00:01:59 videos
00:01:56 00:02:00 may not like your new niche right but if
00:01:59 00:02:02 you're actually going to dive
00:02:00 00:02:04 deeper into your niche then that's a
00:02:02 00:02:07 different story then
00:02:04 00:02:09 then if you already was on a certain
00:02:07 00:02:11 you know path on a niche but you want to
00:02:09 00:02:12 just pivot a little bit
00:02:11 00:02:14 and go deeper into a certain aspect of
00:02:12 00:02:14 your niche then you should definitely
00:02:14 00:02:17 stay
00:02:14 00:02:19 within stay with your youtube channel
00:02:17 00:02:20 and just kind of rebrand your youtube
00:02:19 00:02:22 channel
00:02:20 00:02:23 okay that's kind of like how i've taken
00:02:22 00:02:25 my approach and i'll go
00:02:23 00:02:27 i'm gonna explain a little bit more when
00:02:25 00:02:29 i get to my stuff
00:02:27 00:02:30 because i want like um this video is
00:02:29 00:02:32 kind of for you
00:02:30 00:02:33 first and then i'll tok about my own
00:02:32 00:02:34 channel so
00:02:33 00:02:37 niche is something you definitely want
00:02:34 00:02:39 to consider if it's the same niche
00:02:37 00:02:41 or a different niche so it's a different
00:02:39 00:02:43 niche new channel
00:02:41 00:02:45 same niche but diving deeper you could
00:02:43 00:02:48 continue your channel
00:02:45 00:02:49 okay so the other thing is are you still
00:02:48 00:02:51 getting views
00:02:49 00:02:53 so this is a big one because if you are
00:02:51 00:02:55 already still getting views
00:02:53 00:02:56 then you should definitely continue your
00:02:55 00:02:59 channel
00:02:56 00:03:03 and just rebrand to your new content
00:02:59 00:03:04 because if you already know if you since
00:03:03 00:03:06 you started a youtube channel
00:03:04 00:03:08 you know that you know starting a new
00:03:06 00:03:10 channel can be
00:03:08 00:03:11 very very challenging in the sense that
00:03:10 00:03:14 it
00:03:11 00:03:15 could take a lot of time to build up
00:03:14 00:03:18 those views again
00:03:15 00:03:19 and that history that you have same with
00:03:18 00:03:22 subscribers if you already have
00:03:19 00:03:24 subscribers on your channel
00:03:22 00:03:25 then you want to and they're active then
00:03:24 00:03:28 you see them still
00:03:25 00:03:29 viewing your your stuff and they're um
00:03:28 00:03:33 you know there for you
00:03:29 00:03:35 then this is a channel worth saving
00:03:33 00:03:37 and then so for those two items i would
00:03:35 00:03:38 consider just rebranding your channel
00:03:37 00:03:41 and bringing that
00:03:38 00:03:42 audience with you and you know really
00:03:41 00:03:45 nurture
00:03:42 00:03:46 what you have and build on that but if
00:03:45 00:03:49 you want a different type of
00:03:46 00:03:50 audience and you you feel like the
00:03:49 00:03:54 audience that you've gained
00:03:50 00:03:55 is not what you want or see how they're
00:03:54 00:03:57 doing
00:03:55 00:03:59 then you may want to just get rid of
00:03:57 00:04:00 that whole audience and build a new one
00:03:59 00:04:03 this could be a
00:04:00 00:04:04 really big undertaking to restart a
00:04:03 00:04:06 whole
00:04:04 00:04:08 new channel and build a different
00:04:06 00:04:10 audience i mean you can and
00:04:08 00:04:11 it could be better if you're going from
00:04:10 00:04:14 like a
00:04:11 00:04:15 gaming niche to like a food niche for
00:04:14 00:04:17 example
00:04:15 00:04:19 so those are very different niches
00:04:17 00:04:22 different types of audience
00:04:19 00:04:24 because the video games could be a very
00:04:22 00:04:24 young audience and the cooking niche
00:04:24 00:04:26 could be a very
00:04:24 00:04:28 much older audience so if you want a
00:04:26 00:04:29 much older audience
00:04:28 00:04:31 you may want to start a new channel so
00:04:29 00:04:32 once you decide if you're going to
00:04:31 00:04:34 rebrand or
00:04:32 00:04:35 restart if you're going to restart then
00:04:34 00:04:37 you just restart the whole thing but
00:04:35 00:04:40 when you're rebranding your channel
00:04:37 00:04:41 it's going to be pretty simple i feel
00:04:40 00:04:42 because you're just rebranding your
00:04:41 00:04:44 channel so
00:04:42 00:04:46 everything is intact already right so
00:04:44 00:04:48 what i feel that you need is probably a
00:04:46 00:04:51 new banner
00:04:48 00:04:55 and maybe a new thumbnail theme and then
00:04:51 00:04:58 a new intro okay so a new banner
00:04:55 00:04:59 maybe like so the new banner and the new
00:04:58 00:05:01 thumbnail theme
00:04:59 00:05:02 i would pick something that is quite
00:05:01 00:05:04 different from your old one
00:05:02 00:05:06 so that people notike something
00:05:04 00:05:08 different on your channel
00:05:06 00:05:11 and and then have the banner and the
00:05:08 00:05:13 thumbnail themes kind of go hand in hand
00:05:11 00:05:15 maybe same coloring
00:05:13 00:05:16 coordination or something like that and
00:05:15 00:05:19 then you want to
00:05:16 00:05:20 definitely make a video that you're
00:05:19 00:05:23 changing or rebranding
00:05:20 00:05:25 your channel and explaining all the
00:05:23 00:05:26 details of your change and
00:05:25 00:05:28 why you're changing and how you're
00:05:26 00:05:32 changing and how this
00:05:28 00:05:32 affects them okay so nobody really cares
00:05:32 00:05:35 about
00:05:32 00:05:36 why you want to change or you why you
00:05:35 00:05:38 want to read brand
00:05:36 00:05:39 and what you want to do instead is to
00:05:38 00:05:40 actually
00:05:39 00:05:43 give them the benefits of your
00:05:40 00:05:47 rebranding give them why
00:05:43 00:05:49 it will help them better to rebrand and
00:05:47 00:05:50 why the new content will be even better
00:05:49 00:05:53 for them
00:05:50 00:05:55 okay so a video to kind of explain your
00:05:53 00:05:57 rebranding is very important
00:05:55 00:05:59 and if you could time it with your new
00:05:57 00:06:02 banner and new thumbnail theme
00:05:59 00:06:04 and then that will work out very much
00:06:02 00:06:06 so for me i haven't really done a new
00:06:04 00:06:08 banner
00:06:06 00:06:10 and i'm thinking about these two right
00:06:08 00:06:13 now i may still do it
00:06:10 00:06:14 at some point i just don't have the
00:06:13 00:06:17 bandwidth right now
00:06:14 00:06:18 because i'm i'm trying to do this 90 day
00:06:17 00:06:21 video challenge
00:06:18 00:06:22 and i'm i have a lot of things going on
00:06:21 00:06:26 that i need to
00:06:22 00:06:28 keep everything up so at this point
00:06:26 00:06:30 having a new banner a new thumbnail
00:06:28 00:06:32 theme is not that important for me
00:06:30 00:06:34 per se because i'm staying in my niche
00:06:32 00:06:37 so that's one thing but
00:06:34 00:06:40 definitely a video to reintroduce myself
00:06:37 00:06:41 i'm doing this video for sure telling
00:06:40 00:06:43 you my new content
00:06:41 00:06:45 so my new content is going to change and
00:06:43 00:06:48 why it's going to change is because
00:06:45 00:06:50 i realized that my watch time has been
00:06:48 00:06:52 not the greatest and that's because
00:06:50 00:06:53 the type of people that i've been
00:06:52 00:06:56 attracting with my videos
00:06:53 00:06:57 don't want to watch deeply into the
00:06:56 00:07:01 topics that i
00:06:57 00:07:03 am toking about in my videos so
00:07:01 00:07:06 to get away from that and to increase my
00:07:03 00:07:09 watch time i feel like i need to
00:07:06 00:07:12 make my videos about more serious topics
00:07:09 00:07:14 so i'm gonna get serious on the ways to
00:07:12 00:07:16 make passive online income
00:07:14 00:07:18 so i'm gonna focus more on online
00:07:16 00:07:20 businesses okay
00:07:18 00:07:21 so i'm going to produce less videos
00:07:20 00:07:24 about
00:07:21 00:07:25 surveys and all these little websites
00:07:24 00:07:27 that make you
00:07:25 00:07:29 a little quick money here and there i
00:07:27 00:07:32 mean i'm not going to say never
00:07:29 00:07:34 right i'm not gonna never um make any of
00:07:32 00:07:36 those types of videos but i'm gonna make
00:07:34 00:07:38 a lot less of those videos
00:07:36 00:07:40 if any we'll see what happens in this 90
00:07:38 00:07:43 day challenge i may need to because 90
00:07:40 00:07:46 days of videos with a lot of videos
00:07:43 00:07:48 but if i do i always pick the ones that
00:07:46 00:07:51 are legit okay that's
00:07:48 00:07:54 a period i always pick things that
00:07:51 00:07:56 i have seen it work for other people
00:07:54 00:07:59 okay but my main focus is gonna be
00:07:56 00:08:00 real businesses okay so affiliate
00:07:59 00:08:01 marketing i'm gonna be toking about a
00:08:00 00:08:04 lot
00:08:01 00:08:07 um print on demand is gonna be something
00:08:04 00:08:09 new that i wanna get into
00:08:07 00:08:10 that i feel like is such a great
00:08:09 00:08:14 business model to
00:08:10 00:08:17 to try for e-commerce i want to create
00:08:14 00:08:20 passive income right now and
00:08:17 00:08:20 doing these three types of business
00:08:20 00:08:23 models
00:08:20 00:08:24 so the last one i want to tok about is
00:08:23 00:08:25 online courses
00:08:24 00:08:27 and it's not going gonna be the online
00:08:25 00:08:29 courses that you usually
00:08:27 00:08:31 see the ones that make you pay like
00:08:29 00:08:33 thousands and thousands of dollars i'm
00:08:31 00:08:36 not toking about that i'm toking about
00:08:33 00:08:37 passive income meaning that i can create
00:08:36 00:08:41 a course
00:08:37 00:08:44 put it somewhere and let let it hap make
00:08:41 00:08:46 money on its own so i'm going to be
00:08:44 00:08:48 toking about those types of platforms
00:08:46 00:08:50 and print on demand is going to be a
00:08:48 00:08:53 bigger one i don't know how many
00:08:50 00:08:55 online courses i will do but it's gonna
00:08:53 00:08:58 be part of my new content
00:08:55 00:09:00 okay and then the strategies that i'm
00:08:58 00:09:00 gonna be using and toking about on my
00:09:00 00:09:02 channel
00:09:00 00:09:04 to drive traffic if i need to drive
00:09:02 00:09:06 traffic of course i need to drive
00:09:04 00:09:08 traffic depending on which
00:09:06 00:09:09 business model i'm using but i'm gonna
00:09:08 00:09:11 be
00:09:09 00:09:12 toking more about youtube more about
00:09:11 00:09:15 tiktok
00:09:12 00:09:17 um you know as much as tiktok is so
00:09:15 00:09:20 much a part of my life
00:09:17 00:09:20 i haven't toked much about it at all on
00:09:20 00:09:22 my channel
00:09:20 00:09:25 in fact i only have like two or three
00:09:22 00:09:26 videos about tiktok on my channel
00:09:25 00:09:28 that has
00:09:26 00:09:30 actually been responsible of growing my
00:09:28 00:09:32 channel so much
00:09:30 00:09:34 so i'm gonna be definitely sharing more
00:09:32 00:09:36 about tiktok on my channel
00:09:34 00:09:38 and email marketing email marketing is a
00:09:36 00:09:41 big one too if you want to convert
00:09:38 00:09:43 more your visitors into customers you
00:09:41 00:09:44 definitely need email marketing and i
00:09:43 00:09:46 could teach that
00:09:44 00:09:48 more on my channel that's something i
00:09:46 00:09:50 haven't rarely toked about
00:09:48 00:09:52 on my channel so and then another aspect
00:09:50 00:09:55 is blogging and blogging has been
00:09:52 00:09:57 the start of my online career for
00:09:55 00:09:59 affiliate marketing it's where i started
00:09:57 00:10:03 for affiliate marketing
00:09:59 00:10:06 and and blogging still works today
00:10:03 00:10:09 as i see it done by many many
00:10:06 00:10:11 other people as well so that is gonna be
00:10:09 00:10:14 my new content strategy
00:10:11 00:10:16 going forward and so i really hope you
00:10:14 00:10:18 guys stay subscribed
00:10:16 00:10:20 and if there's anything else that you
00:10:18 00:10:21 want to see on my channel please let me
00:10:20 00:10:23 know
00:10:21 00:10:24 and i'm gonna see if i can incorporate
00:10:23 00:10:27 it okay
00:10:24 00:10:28 so i mean i'm not trying to just do
00:10:27 00:10:31 videos for myself
00:10:28 00:10:32 i want to also teach you guys how to do
00:10:31 00:10:35 things
00:10:32 00:10:36 the other aspect of my videos that i
00:10:35 00:10:38 feel like why
00:10:36 00:10:39 people weren't watching as long as they
00:10:38 00:10:42 should
00:10:39 00:10:44 is because i feel like sometimes when
00:10:42 00:10:46 when they find out i'm not using the
00:10:44 00:10:49 method i'm showing they get all
00:10:46 00:10:51 kind of like either mad at me or pissed
00:10:49 00:10:53 of me or something like that
00:10:51 00:10:55 like why are you showing it if if you're
00:10:53 00:10:58 not using it but i mean
00:10:55 00:11:01 there are tons of options to make
00:10:58 00:11:04 money online and i am just
00:11:01 00:11:04 sharing as many different aspects of
00:11:04 00:11:07 that
00:11:04 00:11:09 to you as possible because i want to
00:11:07 00:11:11 show you all the different ways
00:11:09 00:11:13 so just because i don't use them it
00:11:11 00:11:17 doesn't mean they don't work
00:11:13 00:11:18 or they are not legit they are all legit
00:11:17 00:11:20 so i hope i can build that trust with
00:11:18 00:11:21 you that whatever i'm gonna be sharing
00:11:20 00:11:24 in my videos
00:11:21 00:11:27 will be very top-notch and
00:11:24 00:11:29 what i do and i'm gonna show you the
00:11:27 00:11:32 things i do in my business
00:11:29 00:11:33 so i hope you can learn with me okay
00:11:32 00:11:35 so i hope you like this video and i hope
00:11:33 00:11:37 you got something out of
00:11:35 00:11:38 either you should rebrand or restart
00:11:37 00:11:39 your youtube channel
00:11:38 00:11:42 if you have any more questions on that
00:11:39 00:11:44 topic definitely give me a
00:11:42 00:11:46 question in the comments below and i can
00:11:44 00:11:48 answer them as soon as i can
00:11:46 00:11:49 so i hope you like this video if you did
00:11:48 00:11:50 please give me a big thumbs up
00:11:49 00:11:52 underneath this video
00:11:50 00:11:54 if you haven't already please subscribe
00:11:52 00:11:56 to my channel so you can learn more ways
00:11:54 00:11:58 to make money online and
00:11:56 00:12:00 don't forget to hit that notification
00:11:58 00:12:00 bell so you can see when my videos come
00:12:00 00:12:01 out
00:12:00 00:12:03 it will come out daily and for the next
00:12:01 00:12:04 three months but you don't know what
00:12:03 00:12:05 time so
00:12:04 00:12:08 get notified okay so i'll see you in the
00:12:05 00:12:08 next one bye

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