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How to Register Your Brand in Amazon's Brand Registry

Published on: December 5 2022 by Travis Marziani

If you are a brand owner, registering your brand in Amazon's Brand Registry can give you numerous benefits such as enhanced brand protection, better control over product listings, and access to unique tools for managing your brand. In this article, we will guide you through the process of registering your brand in Amazon's Brand Registry.

Step 1: Verify Your Eligibility

To be eligible for Amazon's Brand Registry, you need to have an active registered trademark for your brand. Make sure that your trademark is registered with the relevant government authority, and it should be in the same country where you want to register for the Brand Registry.

Step 2: Create Your Amazon Brand Registry Account

To create your Amazon Brand Registry account, follow these steps:

1. Go to the Amazon Brand Registry homepage

2. Click Enroll a Brand

3. Log in to your Amazon Seller Central account or create a new one

4. Fill in the required information about your brand, such as brand name, trademark registration number, and product categories

5. Submit your application and wait for Amazon's approval

Step 3: Enroll Your Products

Once your brand is registered, you can enroll your products in the Brand Registry. This will give you more control over your product listings and help you prevent unauthorized sellers from selling your products. To enroll your products, follow these steps:

1. Go to your Amazon Seller Central account

2. Click Add a Product

3. Search for your product and select it

4. Click Edit Product Info

5. Scroll down to the More Details section

6. Click Brand Registry and select your brand from the drop-down menu

7. Save your changes

Step 4: Use Brand Registry Tools

After enrolling your brand and products in the Brand Registry, you can use Amazon's unique tools for managing your brand. These tools include:

1. Brand Analytics: This tool provides you with data on customer search terms, popular products, and other useful insights to help you optimize your product listings and increase sales.

2. Brand Dashboard: This tool allows you to monitor your brand's performance, including product reviews, sales, and customer feedback.

3. Report a Violation: This tool lets you report any unauthorized use of your brand or product listings that violate your intellectual property rights.

Registering your brand in Amazon's Brand Registry is a crucial step for brand owners who want to protect their intellectual property and gain more control over their product listings. By following the steps outlined in this article, you can easily register your brand and enjoy the benefits of the Brand Registry tools. So, don't wait any longer and start registering your brand today!

How to Register Your Brand in Amazon's Brand Registry

In this video, we will discuss the importance of Amazon Brand Registry for FBA sellers and how to apply for it. Amazon Brand Registry provides an extra level of protection from issues that sellers commonly face on Amazon. It also gives access to enhanced brand content, which is not available without Brand Registry. Let's dive in and learn more about it.

Applying for Amazon Brand Registry:

- You need a trademark, either text or image-based.

- Go to the United States Patent and Trademark Office to get a trademark.

- Click on the get started button in the Inventory and Upload/Manage Videos page.

- Enroll your brand in the marketplace.

- Put in your trademark number and select the trademark office.

- Answer a series of questions about your brand, products, and manufacturing.

- Submit the application and wait for Amazon's response.

Benefits of Amazon Brand Registry:

- No one can change or edit your product without your permission.

- Access to enhanced brand content and videos.

- A great way to make your product stand out and create a connection with buyers.

Amazon Brand Registry is an essential step for FBA sellers who want to protect their products and enhance their brand presence on Amazon. It may take a few days to get approved, but the benefits are worth it. So, apply for it now and enjoy the journey of selling on Amazon.

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