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How To Revive OLD Winning Products With Shopify Dropshipping

Published on: December 6 2022 by Shri Kanase

How To Revive OLD Winning Products With Shopify Dropshipping

How To Revive OLD Winning Products With Shopify Dropshipping

yo what is going on everybody shriek
Inasa here so how to revive old winning
products now this is literally one of
the most commonly asked questions I
often get on my Instagram account or on
my Facebook and it doesn't really amaze
me that so many people ask this question
because there is not enough information
available out there as to how you can
even revive old winning products because
yes there are different strategies
involved in reviving old winning
products simply because these products
have already been seen by a vast
majority of the specific audience which
would even be interested with the
product like this or the specific niche
that the product is in maybe too small
and the people in that niche have
already seen that product so because of
that there's a few different tikniques
you really have to try in order to get
these old winning products selling and
by the end of this video you're gonna
know exactly how to revive all the
winning products but also whether it's
really even viable to even be doing that
or not because not every day will be a
day when you come across a brand new
six-figure winning products there will
be days when you just have to stik to
those old products and it doesn't really
again matter whether you use Facebook
ads or Google Ads
this specific scale which is knowing how
to revive old winning products will
definitely serve you well
but without wasting any more time let's
jump right into it so reviving all the
winning product the first step to
reviving an old winning products is
gently smashing that like button down
below that'll definitely help you and me
as well okay hopefully you have done
that but before we actually tok about
the specific strategy related to
actually reviving old winning product
exactly when is a product even
considered dead this is one of the most
important things you will have to
understand before going into the
specific strategies on actually reviving
the product so when exactly is a product
considered dead in dropshipping
a product is naturally considered dead
if number one there are over ten
competitors are ready on facebook or
google and again it doesn't really
matter which of these platforms you use
usually if there are more than ten
competitors it doesn't matter again if
it's a drop shipper or not but if
there's more than ten that is definitely
considered a saturated product and a
product which could be possibly even
dead one good example of a product that
could be considered dead right now is
the posture corrector and another
product would be the blackhead remover
these two products come up to mind when
I think about a product that could be
considered dead but the reality is these
products
still be sold really well and with the
strategies I'm about to mention you can
definitely sell those products as well
but the increased amount of competitor
simply means there has been such an
increase in demand or popularity for the
product that a lot of people just came
in and try to basically get the market
when that happens of course the product
is somewhat going to stop selling for
some people but civilly those who really
aren't following any strategies which is
why it's so important for you to watch
until the end and understand the
strategy because these strategies will
definitely help you revive the product
and also help you get their sales
meaning your competitors sales but
number two a product is considered dead
if it's in a dead or a dying niche and
this could be literally any niche out
there that is currently not really in
demand anymore because of maybe some new
inventions or maybe some new rules which
came which basically got that niche out
of business so when that happens
products within that niche start to die
and they're fully considered dead no
matter what kind of strategies you use
it could really be futile at that point
if a niche does ends up time but number
three a product is considered dead if
you're spending money on ads
consistently but you're getting very
little - maybe even diminishing returns
what that means is that you're not
making any profits you may be even going
in a loss trying to sell those products
so this could be due to a lot of reasons
like ad fatigue or price wars that your
competitors started so now you just have
to sell at the lowest price otherwise
it's not going to sell but these two
specific reasons are some of the most
important reasons which lead to spending
too much money on ads but not getting
any results and that is when a product
could be considered dead but the last
specific thing which that comes up to
mine is that the product is simply out
of season right now so if we try to sell
a heater in summertime of course that
product can be considered dead because
you're trying to sell that product
during summertime of course a heater
would really not be selling during
summertime and in that case you can
classify that product as dead for the
time being simply because it's a
seasonal product so seasonal products
are also those products which could be
considered dead during the offseason
time but now that we've kind of gone
over the specific things which actually
caused a lot of people to believe a
product is dead let's understand how you
can fight these specific things and
actually how to revive the product in
the first place so there's various
different ways to be specifically
reviving a product you will have to
follow a few specific steps before you
actually go into the actual ad so I'm
step number one is
actually researching on Google Trends
try to see if he can cross out reason
number four which is seasonality because
again if you go on Facebook and you try
to run advertisements for a heater
during June July August when it's
summertime in the United States no
matter what you do that's products not
gonna be revived period because again
it's summertime so that's why it's so
important to research on Google Trends
and actually see if the product you're
trying to sell follows any types of
specific trends so of course a heater it
would really go upwards during November
December January etc during wintertime
and then it would come back down you
want to be identifying this via Google
Trends that's step number one
to reviving a product but after that
you're gonna be specifically looking at
whether there's other specific products
available within that niche so what I
mean by this is try selling new similar
products so instead of selling the same
general heater every single person and
their dog is trying to sell on Google
eyes or Facebook ads why not go on
Aliexpress or maybe a source it from
eBay or Amazon and sell a whole new type
of heater with maybe a whole new design
and this can be applied after you do
step number one of course but this step
is going to ensure that you have a much
higher chance the competition of selling
a product like this and that's simply
because you're trying to sell a product
which the general population really has
not seen before and that could
definitely work in your advantage
because again people really haven't seen
it and if you try to sell something
that's maybe more higher-quality or just
lower price than everybody else these
two things can definitely work
especially with Google Ads but for
Facebook this can work as well and that
could mean just selling a brand new
heater with a brand new video ad or an
image and I'll be going over specific
strategies with Facebook and Google as
well but that's the basic thing you want
to be doing and step number two maybe
just try to sell a brand new product but
when it comes to specifically using
Facebook ads to sell these products what
should you be specifically doing so
there are several things you can be
doing number one thing I should be doing
is that you should try a new video or an
image ad combination for that product
especially if you decide to sell that
same exact winning product and don't go
with step number two so what I mean by
this is in facebook ads you have the
ability to try a different ad copies and
instead of just trying maybe three
different video ad copies or three
different image ad copies try one new
video ad and
when you image and the reason behind
this is simply because that specific
audience which you're trying to target
for that given product may have already
been bombarded with too many video ads
and by that point learning every single
angle that you could take with the video
ad has already been shown to that
audience so they're going to be prone to
these specific video ads they may not
even look at them for a long period of
time so in that case this image ad can
definitely come to the rescue because
image ads a lot of people don't really
believe in image ads a lot of people
don't even use them one specific thing
you want to understand about image ads
is back when I first started
dropshipping my first six-figure winning
product was done through an image ad and
it was a very very simple and general
image and so that is why I'm such a big
believer in image ads a lot of products
and worked really really well with
images so definitely give one video ad
and one image at a go when you're
starting those ad sets but for the video
ads specifically you want to have a
brand new angle showcasing the product
and this angle should be one which the
audience has never seen before what does
that mean that means you'll have to go
on Facebook and do a little bit of
research on the specific video ads
available out in the market and then
decide what kind of video ad you
actually want to make for the specific
image ad you can simply use a very very
high quality images of just a clear
photo of the product there's a very very
high chance almost nobody has done an
image ad for the given product you're
trying to revive so in that case you
have a very good chance of actually
reviving the product with an image out
of of course you follow the other
general tikniques when it comes to
advertisers and you can watch a lot of
these videos that I have on these
specific tikniques on my channel I'll
leave a few links in the description
below but that is a general step you
want to be taking especially if it's a
brand new product that is an old product
but you just want to start testing that
product on your ad account but what do
you do if you had this specific product
that was already selling on your ad
account maybe last year and then it
stopped selling so you want to now
revive it again this specific year so
for previous dead winners on the ad
account
here's what you want to do there's
specific different steps available step
number one is basically re uploading the
video or image ad to the winning act and
that was working previously so what you
can do here is simply revive that ad set
just simply start it again if the
winning acts had died less than two to
four months ago then that data could be
potentially saved within
that's it so you want to just shard that
asset again and just reload the video ad
or the image that I was already working
with in that ad set back into that ad
set another strategy you can try if you
don't really want to take this specific
step is duplicate that specific ad set
so you're targeting that same audience
several times maybe three to five times
and then try that same winning video ad
or image that I was working previously
within these duplicated ad tests the
main reason why we're duplicating is
because every single duplicated ad set
is going to target a different pocket of
audience within that specific audience
if you have a million audience size
maybe 200,000 people will be targeted
with the one ad said the other 200,000
with the second ad said and so forth so
this basically is like a shotgun method
where you're increasing your chances of
actually finding a winning pocket of
audits within that overall audience
again and then starting the winner back
from scratch I've personally tried this
strategy before and has worked
previously for my main winning products
as well which is why I'm recommending
this but in addition to that
specifically what should he be doing
when it comes to actually targeting the
interest let's say you don't really want
to do the same ad sets again you want to
just start off fresh so when it comes to
specifically the interest of course you
should be creating brand new video as
your brand new image as I can set in the
beginning but in addition you should be
having a mix of broad interest as well
as narrow interest now by broad interest
I mean actually doing some interest with
no target for example it would trying to
sell an LED light bulb you just should
just target interest lights or light
bulb and that is considered a very broad
interest but what that's gonna do is
it's gonna basically give Facebook the
ability to start narrowing in from that
broad broad interest and trying to go in
and find that specific audience which
could potentially work for your product
so you're giving Facebook a little bit
more leeway and a little bit more room
to find that right audience but narrow
interests also work best for old winning
products as well because you can
definitely narrow down a lot of the
products out there in the market to one
specific audience or multiple different
audiences and from there let Facebook's
algorithm do the trick of course you'll
need good video ads and good image ads
for this to work but interest definitely
play a huge role and what kind of
interest you choose is extremely
important so make sure to have a mix of
both broad interests and single
interests you can try five to ten
different ad sets depending on your
budget if you have more budget maybe go
even up to
because all the winning products it fits
a real winner and it has been selling
previously it can very easily sell again
but you will have to spend a little bit
of money to really test that product
thoroughly but enough about Facebook Ads
how should you go about doing this with
Google Ads with Google it's actually a
little bit easier because you really
aren't making any video ads you really
aren't making any images it's simply
making a good landing page so with
Google Ads first things first again you
can try the same strategy I recommended
earlier which is basically having a
newer version of that winning products
so whatever old winning product you had
don't sell that again just find a newer
type of winning product that is related
to that original product maybe a new
design maybe a new color etc and just
try selling that on Google with a
different image from the rest of the
crowd because if you were selling a
brand new product for example if you're
selling a brand new posture corrector
that nobody else has chosen before of
course it'll be easy to find a different
image and when you find a different
image with Google Ads you immediately
stand out of the crowd it becomes much
much easier to get sales for that
product in addition you can be trying to
sell maybe a higher quality product so
let's say everybody is selling it within
the $30 to $50 range you can possibly
sell a posture corrector within the
fifty to even 60 dollar range if you
simply find a higher quality product
that means maybe a posture corrector
with more features and this again makes
it really easy to revive those old
winning products especially those with a
lot of saturation with a lot of
competitors besides the product here's
what you can do when it comes to
specifically SEO tikniques so you want
to be using unused or different SEO
keywords in the titles and description
so if you're doing your research and you
find that every single drop sugar out
there is using the keyword posture
corrector within their titles and
descriptions maybe go out and find
another keyword that is related to
project corrector but not specifically
that keyword but still has a lot of
search volumes so maybe posture improver
so instead of using posture corrector
constantly within your SEO keywords and
titles you can try using posture
improver and get a majority of the sales
from that keyword because if nobody else
is really using that keyword you have a
much much higher chance of ranking at
the top five and thus getting much more
sales and this is what I personally do
as well when it comes to reviving old
products with the Google ad but in
addition you should be repeating those
unused or different
keywords within the descriptions as well
as the image alt text because that is
where the real magic happens and that is
when Google can actually go in and find
and rank you for those given keywords
but all this is really futile if you
don't focus on your product pages
because believe it or not product pages
has a big big impact on whether you can
revive old winning products or not so
when it comes to product pages you want
to be doing one step before you do
anything else and that is doing
competitor research so if you want to
sell a posture corrector go on other
dropshipping website selling posture
correctors and see what kind of product
page do they have very likely a lot of
these dropshippers will be copying each
other so they will have very very
similar landing pages and that is where
you go in and introduce a new angle to
the product base that could mean having
a very very different layout maybe even
using gem pages or some other Shopify
app to create a standalone landing page
for that product maybe you can use
different images completely than those
competitors maybe you can write a
different description targeting a
different angle so if everybody else is
toking about sitting on the computer
maybe you can tok about using the posh
attraction while going out for a walk or
something and these things right now may
seem very very insignificant very small
but trust me these make a big big impact
on whether all the winning product can
be revived or not but one last thing you
can
find that same product on Amazon or a
very similar product and use those
reviews on Amazon simply copy and paste
and write those reviews on my own
Shopify product pages waltz because on
Amazon often a lot of people go into
deep deep detail when they're writing
their reviews and it can be really
beneficial for your product page because
if a potential review on your website is
simply describing the product thoroughly
which a lot of these Amazon reviews do
it'll be very easy for you in the long
run when selling this product especially
if it's an old winning product as well
so having those correct reviews really
helps as well but this is the general
strategy on reviving old winning
products it's definitely viable and
definitely possible to be reviving
winning products that may have actually
died out previously but of course it
will take a little bit of work but if
you found any type of value in this
video smash that like button and smash
that subscribe button and I'll see you
guys next