#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

How to Run a Successful Instagram Contest or Giveaway

Published on: December 5 2022 by Social Media Examiner

Are you looking for ways to increase engagement on your Instagram account? Running a successful contest or giveaway could be the solution you need! Here are some tips to help you get started.

1. Set clear goals:

Before you start your contest or giveaway, make sure you have a clear idea of what you want to achieve. Do you want to increase your following, promote a product, or generate user-generated content? Once you have identified your goals, you can tailor your contest accordingly.

2. Choose a prize:

Your prize should be something that will appeal to your target audience. It doesn't have to be expensive, but it should be something that people will want to win. Consider partnering with a sponsor to provide a prize or offering a product from your own business.

3. Determine the rules:

Make sure your rules are clear and easy to understand. Decide on the entry requirements, such as following your account, tagging friends, or sharing a post. Also, decide on the length of the contest and how you will choose the winner.

4. Promote your contest:

Use Instagram's features to promote your contest or giveaway. Create a post announcing the contest, use Instagram stories to share updates and reminders, and consider using paid advertising to reach a wider audience.

5. Engage with your followers:

During the contest, engage with your followers by responding to comments and reposting user-generated content. This will encourage more people to participate and increase engagement on your account.

Running a successful Instagram contest or giveaway can be a great way to increase engagement on your account and achieve your marketing goals. By setting clear goals, choosing a prize, determining the rules, promoting your contest, and engaging with your followers, you can create a fun and successful contest that will benefit your business. So, what are you waiting for? Start planning your next Instagram contest today!

How to Run a Successful Instagram Contest or Giveaway

Running an Instagram contest can be a great way to reach your audience, reward them for participating with your content, and even gain new followers. However, there are some rules and best practices you need to keep in mind to ensure you run your contest efficiently and effectively, without getting in trouble with the Instagram police.

Rules for Running an Instagram Contest:

1. Use release verbiage: According to Instagram rules, you must include the following release verbiage in your contest post: Per Instagram rules, this promotion is in no way sponsored, administered or associated with Instagram Inc. By entering, entrants confirm that they are 13+ years of age, release Instagram of responsibility, and agree to Instagram's terms of use.

2. Don't tag people who don't appear in the photo: You cannot ask users to tag themselves or others in a photo in which they do not appear, and you cannot tag people in a photo in which they do not appear. However, you can tag them in a comment.

3. Disclose the terms and conditions: You must fully disclose the terms and conditions of the contest, including the start and end date, conditions to enter, how the winners will be determined, and any other defining criteria.

4. Use the right terminology: Make it clear that you're running a contest or giveaway, and use the word contest or giveaway in text on the actual image. Use emojis and capital letters in that first sentence, even the first word of your caption, to make it clear and obvious that this is not an everyday post.

Tips for Running a Successful Instagram Contest:

1. Determine the type of contest based on the prize: The type of contest you run will be determined by the prize you have available. For example, a low-range swag giveaway would be appropriate for a simple contest where users only need to tag a friend, while a bigger prize giveaway would be more appropriate for a more complicated contest where users need to create content on Instagram.

2. Use a hashtag: Create a hashtag exclusively for that contest, and assign someone to monitor the hashtag and the contest post. Notify the winner privately first, and once they accept the prize, you can go ahead and announce the winner publicly.

3. Catalog all the data: Record all the data from your various contests, including the likes and comments generated, the length of the contest, the time of year, and the prize value. Look for patterns and other ways to improve performance down the road with future contests.

Running an Instagram contest can be a great way to engage with your audience and grow your following, but it's important to follow the rules and best practices to ensure you run your contest efficiently and effectively. By using the right terminology, creating a hashtag, and cataloging all the data, you can run successful contests that benefit your brand and your audience.

Start your free trial today!

Try Pipiads free for trial, no credit card required. By entering your email,
You will be taken to the signup page.