How To Create Facebook Ads For Beginners (COMPLETE GUIDE) | Facebook Ads Tutorial 2023

ladies and gentlemen, you truly are in for a treat today, because, for some of you guys, you're coming into this video with zero facebook ad experience. for some of you guys, you might be coming in with, you know, a moderate or intermediate level of knowledge when it comes to facebook ads. so, whatever stage you are at, i will take you from that the full-blown expert by the end of today's video. in fact, i've even gone ahead and broken everything down into timestamps below, so if you want to skip to a certain section, you can go ahead and do that. just make sure you stay around until the end of the video, because i'm doing a massive, massive, massive giveaway you will not want to miss. and, on that note, let's get into today's training. so, ladies and gentlemen, facebook ads master class, step-by-step 2022. here is what we will cover. why advertise on facebook? all assets you're going to need to basically start advertising, how to set up your facebook page, how to set up your business manager, how to create your first campaign, how to define your budget, how to value results, as well as how to optimize your campaigns. so why advertise on facebook? well, it's pretty simple. you know. we've got 1.93 billion daily active users. we have 28 billion total ad revenue every single year, and you're gonna find that you'll spend roughly one dollars cost per click and 11.54 cents cpm. now, if you don't know what cpm means, don't worry, stik around this video and i'll show you exactly why. now, why do i advertise on facebook? well, that's a great question, and and to answer that you need to look at my two main companies. so iig meter, right there is my advertising agency that i started at the age of 16, while i was still in high school, to support me and my mom. i've been running that for five and a half years. having an advertising agency is about as cool as having an accounting firm, really not, you know, like a crazy, crazy exciting lifestyle. what is crazy exciting about it is the money that it gives you the free cash flow, because the margins and the profits are so good from it that i can, you know, have my cmo, or at least now, after five and a half years of running it, i can have my cmo who runs it. i only need to work four or five hours a week on it, which, by the way, that's after five and a half years. i don't think you'll have this in the first year. okay, like it's, it's not, um, it's not easy, but it's. it's simple to build up and every year you need to do less and less to attract higher and higher paying plans. but, as i said, now, five and a half years on, at this point it makes me anywhere from 1.2 to 1.5 million dollars a year profit. uh, and with that you can do some pretty cool things with your lifestyle. so, yeah, that is my advertising agency, so that's a big reason why we advertise, even though i never touch any of my clients ad accounts anymore and haven't for like two years now. um, so that's that then. i also actually run the biggest education company on earth that helps other agency owners, primarily in non-competing industries, start and we help people who literally just are work in university or have a day job and they just want a business, a lifestyle business, that can help them have financial freedom, location freedom and time freedom and scale up to 10k a month. we help that subsection of people all the way from the agencies who are already doing half a million dollars a year profit and want to get to a million dollars a year profit and also just kind of streamline their system. so in that business we actually don't do a lot of it. pretty much 95 of our business organic- but we still do some advertising in that business to bring in new customers. ah, also, to mention at my agency, the way that we get most of our clients, except for referrals these days, i said, once you do something for five and a half years, you build up a long track record- uh is ads. so the way that we bring in new clients who don't know us is we advertise. so we actually advertise to get clients and then we advertise for our clients. so, yeah, that's a little bit about why i personally advertise on facebook. anyways, let's move on. here are some benefits of advertising on facebook. first things first, sell more. okay, you can advertise your product or service and send people to your website to purchase. you can generate leads- okay, so you can use facebook adverts to collect names, emails, phone numbers and, more directly, from your targeted customers. you can also use facebook ads to distribute content. facebook and instagram are also the ideal places to distribute the content you create and maximize your reach. you can also use it for app installs. okay, you can advertise app on facebook and instagram and generate more downloads because of it. so there are a few different value propositions. first things first is testing. all right, facebook is the perfect sandbox to mass test your offer. whether you're on a budget or you have venture capital backing up your business, you can get results in as little as a day and you can validate whether this product actually works and whether the market even wants your product. next thing: targeting. facebook is by far the ad network with the most information about their users. now this allows us, as advertisers, to micro segment our target and reach our exact ideal customers. not only that, but their machine intelligence works so well that most of the times you don't even have to use targeting at all, since it already knows exactly the type of users who are most likely to respond to your ads. then we have cpc. now the real beauty of facebook is that they only charge you once you get a click, and you can get clicks for as low as one cent, although you know that's not very common. average cost per clicks we see is anywhere from, you know, 30 cents all the way up to two dollars, depending on your market and country. and last thing is predictability on facebook, when you dial in your funnel and your offer, you can consistently put one dollar in and get two, three, five, hell, even ten dollars out. with predictability, as the saying goes, the most dependable and consistent way to generate wealth is to turn advertising into profit. so let's tok about the assets you're going to need to actually start advertising. first things first is business management now. a business manager is the container that holds all of your business assets. so within your business manager will live the ad accounts, the pages, the pixels, as well as the payment methods. now, below your business manager, we have ad accounts- right, so you'll have one business manager and inside your business manager you can have five ad accounts. this is where you create all of your campaigns and, as i said, you can have multiple ad accounts per business manager. then we have your page: right, so the facebook page is where your ads will actually run from then moving on, we have your domain now. facebook now requires you to verify the ownership of your domain in order to drive ads to it. moving on pixel now. the pixel is simply a piece of code you put on your website that will track all the visitors actions for you, so you can actually track what sort of results your ads are yielding. then we have payment method. simple enough. now, if you already have all the assets set up, you can actually skip to the following time stamp for the campaign: creation step by step. but if you don't, let me run you through it, so let's tok about creating a facebook page. now. i will leave the link in the description for page creation, as well as the guide made by facebook on how to create it. the key here is to use real brand information, as well as giving facebook as much info as possible about your business, because this way you're creating more trust with them and letting them know that you are a real and serious business. and this will really help you down the line because, as you may know, these days it doesn't take much for facebook to decide to disable your ad account. so the more virtue signaling you can give facebook, the better. now you know, having your ad account disabled is very, very comm.

Facebook Ads in 2023: Brand NEW Secrets, Strategies & Pro-Tips

I'm about to show you eight really powerful hacks, secret strategies and pro tips, designed and proven, to get your Facebook ad performance to look something like this in 2023. if you apply any of what you learn here in this video, you'll put an end once and for all to wasting money and that idea that Facebook ads just don't work. because they do. and to help me prove that, I reached out to some of the smartest Facebook ad experts I know- Amanda Bond, Adam erhart and Salome shellac- to hear directly from them what's in their 2023 Facebook ads Playbook so that you can steal from the best- don't worry, they're totally cool with it- and duplicate their big time results by using what's working amazingly well right now. so between the four of us, we've run tens of millions of dollars in Facebook ads. so trust me, this is the stuff that works, and if you stik with me till the end, I'll let you in on my proven start. to finish: Facebook ad funnel. that's perfect- perfect for any service based business out there. so Facebook ads have changed a lot over the past few years. first, we have the adpocalypse with the iOS 14 update, which basically put a stop to being able to track people who've been to our website so that we can retarget them with ads. thanks apple, and this past year we've seen Facebook problem solve their way toward correcting that. so they've simplified targeting and the objectives you can choose, and they've given us a few brand new options too. what's working best in Facebook right now, that's digital marketing expert and fellow YouTuber, Adam erhart, and this guy knows what he's toking about when it comes to Facebook ads- is really adapting and understanding the changes that have taken place with tracking and privacy and all the policies around there. so it's like obviously everybody's familiar iOS 14 came and just like decimated everybody's tracking. so we've got to understand the rules and then play Within them, meaning that we can still do retargeting. we can still build incredibly effective, highly targeted audiences. so essentially, the best thing that we've done is start to transition. a lot of our custom audiences stay away from email lists and away from website visitors. more to like lead form engagers- ah, lead forms, specifically Facebook's new and improved lead form ads. I'm gonna kick this off as my number one strategy, because all three of my expert guests were really into lead ads as something that you should be using this year. back in I think it was like 2015- the lead ads came onto the scene and I remember trying them out and dismissing them at first, like years. about this is Facebook ads expert Amanda Bond, AKA Bond, and she's been featured in places like Forbes Inc magazine. you know no biggie. I was like, oh my God, these lead ads like no, thank you, they're not. you have to integrate them with your email autoresponder. there's like a few more steps. you couldn't design the experience to be very cute back then. you're terrible, like they were. just they were so bad and we would get- uh, we would get- like 10 cent leads but they'd all be garbage and so I just dismissed it. for years and years we're have tried them again this year and in one instance we were able to cut our lead costs from like 50 down to ten dollars. in the first instance, Facebook did some really good work with the algorithm and with the targeting, with the way that they're they're sort of delivered and the way that people engage and interact with them, and I think, pairing that with the way that people now feel more comfortable sort of using lead ads, they're starting to become really effective. and then another example, like another angle of creative, we were able to get those leads down to three and four dollars with lead ads. so why are lead formats cheaper than if you were to do it the old way, you know, sending someone back off to your website to fill out a form there? I think people staying on the platform Facebook is really enjoying, so they're giving us cheaper Impressions and anyone who clicks over to that form directly on Facebook is retargetable because we're not leaving the platform at all and you don't even have to set up a landing page anymore, like you could just do it in Facebook. it take. it took me like 15 minutes from start to finish to get one live. so I'm a big fan of lead ads again. so I remember the big problem that I used to have with lead ads was that you'd get more people and they would definitely be cheaper. but they're also kind of like they were worse leads, like they just weren't as likely to convert into customers. so are you saying that's not the case anymore? no, I mean, we're tracking it pretty solid and- and they're they're solid humans coming through, engaging, taking actions on the back end. so we're like in what we're seeing, especially when you go from 50 leads down to three, and one way that Facebook's increased the lead quality is by offering us this option when we go to create our lead ad form, so you can either select more volume or you can choose higher intent if you check that option. there's one more step that leads have to go through if they want to submit their information. so that's going to result in fewer but higher quality leads who are more likely to turn into an actual customer or client. and sure, you can use lead ad forms to have people schedule an appointment or a consultation, but there's actually a better use for them. which brings us to Facebook ads 2023 Pro tip number two, and that's building your email list. this is saloni Shellac. Salome is the owner of shine and succeed Facebook ads agency and the host of this super helpful podcast, the shine Show. she spent over five hundred thousand dollars on Facebook ads in the first half of 2022 alone. like, there's no substitute for building your email list, and if you're in a service based business, that becomes even more important because when you're making a larger sum of money off of a fewer number of people, having a good, strong email list means you get to help people, you get to teach them, you get to share valuable information with them. that set you up as the authority in your industry and means the next time you need a new client, you send out an email and say: we have an opening for a client, click here to apply. you are so much more likely to fill that open spot faster than if you are not building your list and not adding value. this building is also fairly affordable if you think of your marketing budget and you just decide: I'm going to set aside a thousand dollars a month and you spend that thousand dollars just on list building. you will never regret that, never, ever. and there are a few reasons for that. first of all, the way most sales happen is through repeated exposure, so your customers need to see you or hear from your business over and over again before choosing to spend any actual money with you. and yes, you can get that repeated exposure through Facebook alone, but it's harder and much more expensive to do it that way than if you were to pay for the initial Facebook ad that gets people onto your email list and then move the conversation over to email to close the sale. and here's the basics for how this would work. first of all, you'd want to create some kind of lead generator or lead Magnet. download that your ideal customer would want to get their hands on, so this should promise a result or an outcome, not just information- things like quick start checklists or curated resource lists or templates- even quizzes were great for this. then your ad becomes all about selling that, not your product or paid service. it's all about getting them to hand over their email address in exchange for your lead Magnet download, so they fill out the lead form, then email automation takes over, delivering it to them, and now you have another email address from someone that you can then send a really short nurture email campaign to helping them with more of your expert advice, tips and secrets. and then this would continue on for three or four emails and then you can start to actually sell when

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Facebook Ads Tutorial 2023 - How To Create Facebook Ads FOR BEGINNERS (Step-By-Step)

running Facebook ads as a beginner can be one of the most confusing and costly things. if you don't know exactly what to be doing, you'll find yourself spending way too much money on ads that are not making you any money and not spending enough on ads that can be making you even more money, and I'm here today to save you from all of that. now, all you have to do is pay attention, because by the end of this video, you'll be able to set up and profitably run your Facebook ads from scratch, even if you have zero experience. hey, I have something special for you guys, because we're gonna be going absolutely crazy in this video, so make sure to smash that like button. get this video to 2 000 likes so I can give you my six figure ad ammunition sheet to break down everything that you need to know and remember while running your ads, plus five winning products that you could be selling today. I'll be putting the link of this down in the description once this video reaches 2 000 likes to help you take off with your online business, and you guys already know that each and every single week, I give out a free one-on-one Consulting call to help one lucky winner streamline their success and get all of their questions answered. if you want to win this week, make sure to smash that like button down below and in the comment section down below, comment the word Dropship with your biggest takeaway from this video, and I'll be announcing the winner from last week somewhere inside this video. so make sure to stay tuned the entire way. without further Ado, let's go ahead and get right into it now. like I said, Facebook ads can be intimidating when first getting started, so this is going to be a step-by-step, complete breakdown of everything that you need to know in order to get started in the right direction successfully. if you're not running ads because you don't know what to do, then there is no excuse why you can't get started after watching this. but before you're ready to run ads, you want to make sure that there's a couple things that you should have prepared so that you can get the most return for what you're spending on your advertisements now. the first thing is going to be, of course, a product that has the potential to sell. to be honest with you, if you don't have a product that there's a market for, you're going to be running ads for literally no reason. you need to have a product that falls in line with the trend and ideally solve some sort of problem, and this is going to be a direct reflection of helping you get the numbers that you need with your advertisements and start putting some serious profit back in your pockets, and I'll show you how to find these products in this video right here, so make sure to go ahead and check that out. once you finish this video, the next thing that you're going to want to be prepared with is having an actual Shopify store. now, remember, you can run ads and have the best advertisements on the market with the best product, but if your customers are coming to a store that looks like a mess, you'll be running ads for no reason. every single thing is intertwined when it comes to drop shipping and are all going to play a role in how well your ads are doing for you and whether you're making money or not making money from running them, and you know me, I got you covered. if you need to start a new Shopify store, you can click the link down in my description. that's going to give you an absolute free trial with no credit card required in your next three months, with your Shopify store only costing you one single dollar. now, before we head into how to set up and test your ads, you're going to have to have your Shopify store connected and ready to go on the back end so that you can even run the ads in the first place. and this connection process is where you'll be creating something called your pixel, and your pixel is what stores and tracks the data that you're receiving on your online store is a key factor to helping you make sales while running your ads. it's so important that you get your Shopify store connected to Facebook correctly, so make sure that you follow this step by step. so first thing you're going to do is come over here to Shopify, go to apps and type in Facebook, and then you want to download this app right here called Facebook and Instagram by meta. once you have that downloaded, you should see that in your sales Channel. you want to go ahead and click on it and then, where it says, advertise your products on Facebook, you want to go ahead and click Start setup. this is where you're going to go ahead and connect your Facebook account and your business manager so you can start advertising. and if you don't have your business manager set up yet or your Facebook profile. check out this video right here to go ahead and learn how. but this is what it looks like. so you'll just come over here and click connect account- again, that's going to be your actual personal Facebook account. then you want to go ahead and click on your business account. this is going to be your business manager, so you just click connect to data sharing. you want to make this maximum, so you may be seeing conservative enhanced. I recommend definitely doing maximum. and then this is where you want to go ahead and connect your pixel. so once you go ahead and do that, you click connect terms and conditions. I agree, and then just submit for review and you're good to go. Facebook has changed with how you connect your pixel from last year, so make sure to go ahead and re-watch that section again. now that you have everything connected, you're ready to start running your ads, and this is where things are about to get interesting. the key to running ads is to get as much data as possible without spending a ton of money, and the way that I like to do that- and I suggest that you do it too- is something called creative testing. now you probably heard all these different gurus across all YouTube tell you, just go find a winning product and just go randomly, just test it out. well, you have to understand that Facebook ads is a bidding auction and the only way that you can win the bid is by having a stronger creative, which means that success and profit that you're looking for with your online store is going to be a direct correlation of how well your advertisement is doing. so. your creative and advertisement is everything. creative testing is a testing strategy that allows you to test out different thumbnails and different videos against each other at a lower cost so that, when you actually get into interest testing, you already know which creative is going to work and which one's going to help you out Market all of your competition. but the way you should be doing creative testing this year is with the goal to get the information that you need back much quicker with more data, so you can start making sales right from the jump. understanding what ads you should be running can be a difficult decision, but I guarantee you that my new creative testing strategy will have you more confident, quicker than ever, when it comes to deciding what ads to run. let's head over to my ad manager so I can show you how to set it up. when you're on your ads manager, the first thing you're going to want to do is set up your columns, which is going to allow you to read your data accurately and efficiently. let's set up the columns real quick and go over which each column is going to mean to you. so first thing you want to do is hit this little down button right here. you want to go to customize columns and then you want to take all of this out. so take every single thing out, and the first thing you want to do is do reach, which is telling you how many times your ad has reached a specific person. then you want to do Impressions, because how many times that certain person has seen your advertisement. then you want to do video: average playtime to see how long people are actually watching your video. videos played at 95 to see who's watching a video the entire way through. and then here comes some impor.

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How To Run Facebook Ads in 2022- Beginners Tutorial (Complete Guide)

over the past four years, i spent 40 million dollars on facebook ads. today i'm going to give you a complete walkthrough on facebook ads and set it up for our new brand, the lemon scrub. this is going to be everything that you need to know to get at the basic structure, set up and get your first sale. it's been a long journey here. we've found the product, we've set up the website, we've shot the content. let's jump into the facebook ads. so the first step in setting up facebook ads is: we want to go to businessfacebookcom. we want to create a business manager account. there's lots of ways that you can kind of create ad accounts, especially in in the past, but creating something through business manager is going to ensure that you can have have a successful scaling business in the long term. there's lots of different features in here. once you're in business manager, you'll be prompted to set up a new account. you can also then come into settings and create a new ad account. so we can come down here. there's a drop down accounts ad accounts. i have a few already in this business manager, but you can click create new ad account here. when you're setting up this ad account, you just really want to call it your brand's name and possibly also the region as well, in case you could expand globally. so i'm going to do lemon scrub a you and then we want to set it to the time zone for our city, and the reason why this is really important is for your ad set reporting and also the budget: spend the currency. you want to make sure that it's in the currency that you are receiving from your customers. you're going to need to spend the money that they're sending you on future ads. i'm just going to click next there and set it up. we're going to put it within our business manager and click create now. if you are just getting started, there are a few things that i need a flag that probably you need to do. that i might not need to do because i have some history on the platform. i have already got this set up. first step is make sure that you put your id and your all your business verifications within the business manager. this is this will help facebook trust you and trust that you're not a scammer. the second thing is you need to start spending really, really slowly. you don't want to really ramp up the budget straight away. they're not just going to think that it's a scam product. the next step is adding people. you just add yourself and you allow them to manage the ad account and you click assign. the next step is adding your payment info. if you are an australian resident, make sure that you put your abn in this section, because otherwise they're going to charge you an additional 10 or so. now you've set up your ad account, the next step is to set up your pixel and start running ads. now this really depends on what platform you're using to actually sell the product. we're using shopify, so it's really simple. if you're using a different platform, just try to follow along. they should have a similar cappy kind of setup. i'm gonna head over to shopify here and i'm gonna go down to preferences. once in preferences you can see all of these pixels set up. so we've got our google analytiks, so we come down here and we can click set up facebook under facebook pixels. ready. now you can see a series of steps that you need to walk through. we're first going to connect our personal facebook to it and continue. one thing to note here is i'm doing everything through my actual facebook account. if you create a brand new facebook with a fake name or something, you're gonna get banned straight away. they have abs. they have a lot of bots that are doing this. the older your facebook is, the more legitimate it is, the more you've complied with. policy is really important. now what you'll be prompted to do is select a business manager, which we've already set up within facebook. i think you can set it up within shopify, but i like to do the really complicated stuff through facebook and then just connect shopify and facebook. we can click connect here, because this is the business manager that i set up previously. you should only have one business manager unless you're really experienced. now. the next step is to make sure that you select the ad account, that you also set up prior view and accept the terms and conditions. now we can scroll down and select our facebook page in this step, because a facebook page is quite simple to do. you can actually go down and click create new in this shopify settings. i'm actually quite happy with that. alternatively, if you do want to create a facebook page through the business manager, you do it very similar to how we set up the ad account. you come to pages and you click add and create new page. i've already got mine set up, so i'm just going to connect that now. the next step is quite important. this is where shopify really shines. so you've got this thing called cappy setup, which is basically shopify's response to the apple privacy laws. it feeds a lot more data straight through to shopify from facebook about the users you really want to set up maximum. however, there are a couple of privacy policy things that you need to read and set up prior. we're not going to do that today. i'm just going to set this up. the next step is setting up your pixel. typically, what will happen in this step is dopify will try to select a pixel for you, depending. if you do have more out of counts and pixels, this could actually be the wrong pixel, so you do need to take care with which one it's selecting. you need to make sure this pixel is the one that's linked to the ad account that you've selected, so i can actually click disconnect here. it'll give you a big scary warning, but it's okay, it's still going to show me all the other pixels that are actually available within the ad account. so, to find out which pixel is linked to the ad account, you can come into connected assets and you can see that this ad account is connected to this pixel. so this was automatikally created when i was going through the uh setup process, just so i know what it's about. i'm just going to open this up, i'm going to look at the pixel id, which ends in 624, and i'm just going to rename the 624 pixel up here to lemon scrub official. now what i can do is i can actually see this 624 here and i can connect to that one, knowing that it's the right lemon scrub pixel. we're almost finished now. i know this stuff is boring. we're going to get into the actual facebook ad account soon, but it's really important we get the setup right from the beginning. we're going to select the country that we're advertising to which, because we're in a dot-comu domain, we're gonna do australia and we're gonna finish the setup. and that's just how easy setting up somebody. now you really do need to check that this is set up properly. to do this, you need a chrome extension called pixel helper. install this in chrome now. all you need to do is come into here. i'm going to pin this because i use it a lot. there's pixel helpers for basically every single advertising platform. it's really good to check out. you know your competitors what advertising they're using. i'm going to come to my domain, which is try lemonscrubcomiu, and the pixel should show up here. now, what? what is a pixel? a pixel is tracking the user's behavior on the website. it's tracking not only if they visit a page, but also if they do a certain action. what do i mean by that? so if i come into the collection page, watch this pixel tracker change. it's gone from page view, which was the initial home page, to a view content. now you can start to see all of this data that's coming through to the pixel. so, like the product group, the content id, this content id matches the product in the back end of facebook. so now what we've done is we, this user, which is me, this facebook knows that i have viewed this product, which is really important for retargeting. later i can show this product to the customer, or products really really similar. the other events include add to cart or purchase, when the person p.

How To Use Google Ads 2022 | Google Ads Tutorial [FOR BEGINNERS]

- [Instructor]. In this video, you're going to learn exactly how to set up your first Google ad, step by step. So let's dive right in and create our first Google ads campaign. First, we're going to click on Switch to Expert Mode so that we get full control over our new campaign. Then Google wants to give us some guidance by asking for our campaign goal. However, we're going to click on Create a campaign without a goal's guidance. By choosing this option, we keep full control over our campaign. Then we have to select a campaign type. In this video, we're going to create a Search campaign using simple text ads. Those are the kind of ads you see when you search for something on Google. Later in the video, we'll define exactly what search keywords we want our ads to show up for. Now we can determine what should happen when somebody clicks on our ad. As an example for this video, we're going to create ads for an online store selling standing desks, So we wanna get new visitors to our website. So we're gonna type in the URL of our online store. Then let's click CONTINUE. Now we have to define our general campaign settings that will apply to all of the ads inside of our new campaign. So let's give our campaign a name that reflects exactly what we are advertising. Then on the next step, we wanna make sure to deselect Display Networks. This is really important so you don't waste money on useless clicks. You can leave to Search Network enabled if you want to, but I like to turn it off in the beginning so my ads only show up on the standard Google search engine. Then we're going to click on Show more settings. Here you can define a start and end date for your campaign. So if you don't plan on regularly checking your Google ads account, I recommend to set an end date so Google doesn't keep charging your credit card if you forget to turn off your ads. If you only want your ads to show up at a specific time during the day, you can define your ad schedule here. Now let's move on to targeting and audiences. You wanna make sure that your ads will only be seen by people who are your ideal customers. So let's click on Advanced search to find the locations that we wanna target. You can go really broad here or really narrow, depending on your target audience. Let's say we ship our products only to the US, so we're just gonna select United States and then click SAVE. Then we're gonna click on Location options and change the target from presence or interest to presence. This will make sure that our ads will only be shown to people who are actually physically located in the United States. For languages, we're just gonna select a language of our customers, which, in our example, is English. We're going to skip the audience tab because we don't have any audiences yet that we can remarket to. So let's move on to budget and bidding. First we have to decide on the currency that we wanna use to pay for our advertising costs. Then we have to decide on our average daily budget. So let's put our daily budgets to $10.. This will tell Google that they're not allowed to spend more than $300 per month on this campaign. 30 days in a month times $10 average daily budget. Google will then try to figure out the best times to show our ads. So sometimes it might spend more than $10 in one day and sometimes it will be less than $10. But with the average daily budget at $10, we will make sure to not spend more than $300 in one month. Of course, later on we can always come back to this campaign and change all the settings. Now let's look at bidding. Those settings will define how much you're willing to pay for one click on your ad and also your bidding strategy. If you wanna know exactly how the Google ads bidding system works, I highly recommend to watch my detailed Google ads tutorial, where I go a lot more in-depth. I leave a link to that video down below in the video description. To start off this campaign, we're gonna leave the focus on clicks and set our maximum cost per click bid limits to $1.. I also recommend to set up conversion tracking using Google Analytiks so later you can change your bidding strategy to maximize your conversions. I leave a tutorial in the video description that'll show you exactly how to set up conversion tracking using Google Analytiks. Then let's move on to ad extensions. Ad extensions are very useful because they make your ad larger in size, so it takes up more space in the Google search results. This usually results in a higher click through rate, which also increases the quality score of your ad. Having a high quality score lowers the price that you have to pay for each click, So we definitely wanna use Ad extensions. For this campaign, we're going to add four sitelink extensions that lead to different pages on our online store. We're also gonna add some collard extensions. Google will not always show all of your extensions, but you still should add them because if they are shown, it will increase your click-through rate because it takes up more real estate on Google. So let's now click on SAVE AND CONTINUE and move on to the next step. Now we are at the ad group level, where we can define the search terms, also called keywords, that we want our ads to show up for. I recommend to dedicate one ad group to one keyword group so that we can make our ads as relevant as possible for our keywords. This strategy will make sure that we get the highest quality score possible, so we get the best place on Google and pay as little as possible for our clicks. So, for example, in the first ad group, we're going to target the keyword standing desk. So that's what we're gonna call our ad group, And then we're going to define our keyword match types. The keyword match types define what combination of our keyword group standing desk will trigger our ad. First we're going to use the exact match by putting brackets around our keyword so that whenever somebody exactly types in standing desk, our ad can show up. Then we're also gonna use the phrase match by putting quotation marks around our keyword. That way, whenever somebody types in a phrase including our keyword standing desk, our ad can also show up. And then we're also gonna use the so-called modified broad match so that our ad will also show up when people use the word standing and the word desk in the phrase that the type in the search bar. If you wanna learn more about keyword match types, then check out my complete Google ads tutorial. you'll find the link in the video description below. Now we are done setting up our first ad group, So we can also start another ad group for a different keyword. Let's now go for the keyword height adjustable desk, And we're gonna use the same match types like before, but now apply to the keyword height adjustable desk. You can continue this process until you've created ad groups for all the main keywords that you'd like to target. However, later on you can always come back and add more ad groups and keywords. Once finished, we're going to click on SAVE AND CONTINUE. So now we are at the ad level offer campaign. so this is where we create the actual ads for our ad groups. The ads that we're gonna create here is exactly what people will see when they type in our targeted keywords that we have just defined. So let's create our first ad for the keyword and ad group standing desk. We're going to add three headlines to our ad and we're gonna make sure to include our keyword, standing desk, to make sure our ad is as relevant as possible to our target search term. The display path is what's shown to people when they see the ad, but it's not where people will go when they actually click on the ad. So we can also use this path to make our ad more relevant to our keyword. So we're just gonna type in standing-desk. Then, for the ad description, we're also gonna use our keyword once or twice and we make sure to use up as many characters as we can. That's because we want our ads to take up as much real.

Full Facebook Ads Course For SMMA 2022

alright. so over the past months, i probably had over a hundred requests from people on my channel that wants me to make a tutorial on facebook ads for smma. that works in 2022.. so in today's video, i did just that. now, if you're not into smma social media marketing agency, this facebook ad strategy is still gonna apply to you. so if you're running, for example, let's say, an e-commerce store or a local business, this advertising strategy is still gonna work for you. so what i did today is i spent two hours setting up a powerpoint going over how to run facebook ads, step by step, and it's gonna be a complete beginner tutorial. so in the beginning of it it's gonna be ridiculously simple and basic, but the further we get into it, the more advanced the video is gonna get. and once we get to the end of this video, we're actually gonna get into some really advanced advertising strategies that the gurus are charging two thousand dollars or more for. but, as you know, on my channel, we're keeping it real, so i'm gonna give you all the information for completely free. i don't have any course. i have absolutely nothing to sell you, and over the past year, i've been operating a marketing industry that's producing over a hundred thousand dollars profit every single month, and i'm using this channel to document my journey and i'm trying to be as transparent as possible. on this channel. i show you my results, i show my mistakes, i pretty much just show like everything on how to run this business. but i'm not going to waste your time. so let's get into the powerpoint. but before we get into it, i just have to tell you that this video is gonna be life changing. there is just no doubt this is one of the best videos on facebook ads out there. so you have to grab your notepad and set aside some time. you should really just not be the guy that just skips through the whole video and just notes down some weird stuff like. this video is really about to change your game. so if you have clients or you're looking to get clients, this is the exact strategy that you can use to get results for your clients. so do not click off and just set aside 15 minutes or 20.. i'm going to be honest. just say this at 30 minutes, because you just have to watch this like it's literally gonna change your game. but let's get inside of my computer and actually look at the presentation. all right, welcome to my complete facebook ads tutorial for smma. but as it says, i mean works for any type of business and, as you also say, it says complete facebook in one word. maybe i think that that's weird, but anyways, this is a step-by-step guide that's gonna teach you literally everything on how to run facebook ads in 2022, whether you have an agency, which this video is directed towards energy owners. but even if you have an e-commerce stores or a local business, this advertising strategy is still going to apply to you. so grab your notepad, because this is going to be one of the best videos you have seen about facebook marketing. and i'm still here. my camera just doesn't really fit the presentation. all right. so before you run facebook ads, there's a couple of things you need to know, and these are absolutely must know things. so make sure that these things are prepared. if you're working with a client, make sure the client already got all this set up. so the first thing is going to be the facebook pixel. the facebook pixel has to be installed on the client's website, and the facebook pixel is the thing you use to track conversions and the thing is to track data. so if you don't have a facebook pixel, you're not going to be able to see what's make the sales and you're just not going to get any data. the second thing you need is to figure out how to use their ad account, and what i recommend to do here is to be an admin on the client's ad account. you do not want to run the ads on your own personal account. you don't want to risk a ban or anything like that. so what you want to do is just to have the client open a business manager- and they probably will have a business manager already- and what you then need to do is you need to give your email out to the business so that they can add your email as an admin to their ad account and their business manager, and once you have admin access there, you can run their ads. now the next thing you need to know is how you're going to pay for ads and what i recommend here- and this is just a must- do you have the client put in his card or paypal, or whatever he or she chooses to pay for ads with, into their ads managers? you're not going to spend any of your own budget if the client pays you 2k. you just profit that money. you're not going to spend any of that money on the advertising. you want to make sure that the client is actually paying for the ads and have their card inside of their ad account. the next thing you want to have prepared- and this is going to be very easy, especially if you're working with a business. so if you're doing sma, it's going to be pretty simple, i would assume, at least in most cases- you want to have a verified business manager, and a verified business manager means that the client has been putting in their documents into the facebook manager, which means you know they've been putting in their business documents onto the ads manager. because if you don't have a verified business manager, you are risking getting banned and if you get banned it's just going to be a headache. you can always solve a ban. it's not really a big deal, but you just really want to have a verified business manager. so just check that with your client. you can run without it, but just know that that's on your own risk. verified managers doesn't really get banned unless you're breaking the rules- and i know the powerpoint is a little bit boring because you can't see me, but this is a study session- all right. if you're serious about your business. you should watch this even though it's a little bit boring, but anyways, let's go through the ads manager structure. so when you first get into the facebook business manager, it's going to be very confusing. i totally get it, but that's why i'm making this video and i'm making it ridiculously simple for beginners. and, as i said in the beginning of this video, the later on we get into the video, the more advanced it's going to get and just before we get into that, hopefully we'll click a like on the video and subscribe, because i'm trying to be as transparent as possible here and just create a really great channel that just helps people and also have a completely free discord group. no upsells- i don't ever try to sell you anything that's linked in the description, full of agency owners and entrepreneurs who just really wants to change your life, and i'm always in there giving out free advice. but the business manager getting on facebook and advertising for the first time can feel incredibly confusing. i remember when i first were there, i learned most of this myself, but i did have a mentor just kind of help me out, just to understand the structure. but the facebook ads manager is going to be very, very hard to understand when you first get into it. so i'm going to show you one of my ad managers that i've been using for multiple clients. so let's just get inside my computer and get into the more kind of advanced stuff- it's still very simple- and then after that we're going to get into all the strategies. you're going to see exactly how to make tons of money for your clients. but let's get inside my arts manager. alright, so we're inside my ads manager and i'm about to show you just how this whole thing works. so i'm not gonna look at the camera really, but let's get into it. so, as you can see, this is probably very confusing. but quickly, though, we can see that we have a campaign, right, so we have different campaigns. what's going on inside of all these campaigns you will be able to see here in a second. but we have different campaigns, and just let's look at one of them: spent 29 000 pounds, so that's more than dollars. probably 35 000, i don't know. it's just a little bit.