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How To Run Facebook Video Ads In 2019 (Simple Retargeting Strategy)

Published on: December 23 2022 by David Cantero

Are you struggling to get your Facebook ads to convert? One solution may be to try running video ads. In this article, we'll go over a simple retargeting strategy for running Facebook video ads in 2019.

Step 1: Set up your Facebook Pixel

- Install the Facebook pixel on your website

- Set up custom conversions to track specific actions on your site

Step 2: Create a video ad

- Keep it short and sweet (30-60 seconds)

- Focus on the benefits of your product or service

- Use eye-catching visuals and a clear call-to-action

Step 3: Target your audience

- Create a custom audience based on website visitors who didn't convert

- Exclude people who have already purchased from you

- Use Facebook's Lookalike Audiences to find similar people to your website visitors

Step 4: Set up retargeting campaigns

- Create retargeting campaigns for people who viewed your video ad but didn't convert

- Test different ad formats and placements (e.g. desktop vs. mobile, News Feed vs. Stories)

- Use A/B testing to optimize your ads for better results

Running Facebook video ads can be a powerful way to boost conversions and reach new customers. By using a simple retargeting strategy, you can maximize your ad spend and get the most out of your Facebook advertising efforts. So, give it a try and see how it works for you!

How To Run Facebook Video Ads In 2019 (Simple Retargeting Strategy)

In this article, we will be discussing the importance of Facebook video ads in 2019 for businesses, and how to run them effectively. We will cover topics such as creating custom audiences, retargeting, and building relationships with potential customers through valuable content.

- Facebook video ads are an effective way for businesses to reach their target audience and build relationships with potential customers.

- By creating custom audiences and retargeting, businesses can narrow their focus and increase the effectiveness of their ads.

Creating Custom Audiences:

- Custom audiences allow businesses to target specific groups of people who have already engaged with their content.

- By retargeting these groups, businesses can build relationships with potential customers and increase the chances of conversions.

Retargeting:

- Retargeting involves showing ads to people who have already engaged with a business's content or website.

- This strategy can be more effective than targeting cold audiences because the people already have a level of interest in the business.

Building Relationships:

- By providing valuable content, businesses can build relationships with potential customers and establish themselves as experts in their industry.

- This can lead to increased trust and brand loyalty.

- Facebook video ads are a powerful tool for businesses looking to reach their target audience and build relationships with potential customers.

- By utilizing custom audiences, retargeting, and valuable content, businesses can increase their chances of success in the digital marketing world.

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