How to Run Meta Ads To The Neighborhood Level
Published on: December 6 2022 by Jaime Resendiz
How to Run Meta Ads To The Neighborhood Level
Table of Contents
How to Run Meta Ads To The Neighborhood Level
| startTime | durationTime | text |
| 00:00:20 | 00:00:25 | haiya time it with echo real estate |
| 00:00:22 | 00:00:28 | advisors in this video we're gonna dial |
| 00:00:25 | 00:00:31 | in our audiences so as you know Facebook |
| 00:00:28 | 00:00:34 | has done away with some audiences that |
| 00:00:31 | 00:00:36 | we were leveraging as real estate agents |
| 00:00:34 | 00:00:39 | to really hone in on home buyers and |
| 00:00:36 | 00:00:41 | renters people that could abuse our |
| 00:00:39 | 00:00:44 | services from a home selling standpoint |
| 00:00:41 | 00:00:47 | or a home buying standpoint so we've |
| 00:00:44 | 00:00:50 | needed to get creative in how we reach |
| 00:00:47 | 00:00:54 | them and I want to show you some |
| 00:00:50 | 00:00:57 | dialed-in ways to target and this can be |
| 00:00:54 | 00:01:01 | based off of geography so you can think |
| 00:00:57 | 00:01:04 | of it as micro targeting if you will all |
| 00:01:01 | 00:01:06 | right so we are here at the campaign |
| 00:01:04 | 00:01:08 | level and I'm just gonna go to traffic |
| 00:01:06 | 00:01:11 | for this purpose I just want to show you |
| 00:01:08 | 00:01:16 | how to do it well there's other videos |
| 00:01:11 | 00:01:18 | that are on the channel show you how to |
| 00:01:16 | 00:01:21 | go in into actually creating the ad so |
| 00:01:18 | 00:01:24 | for the actual ad I'll just share that |
| 00:01:21 | 00:01:26 | real quick you want to do a video ad and |
| 00:01:24 | 00:01:29 | you want to run it for at least two |
| 00:01:26 | 00:01:30 | weeks as you're gonna be gathering some |
| 00:01:29 | 00:01:33 | data and you're gonna be gathering some |
| 00:01:30 | 00:01:36 | audiences that have engaged with it so |
| 00:01:33 | 00:01:39 | then you can come around and retarget |
| 00:01:36 | 00:01:41 | that audience with another ad again |
| 00:01:39 | 00:01:43 | there's other videos on my channel that |
| 00:01:41 | 00:01:45 | go to and speak directly to that so I |
| 00:01:43 | 00:01:48 | won't cover that here I just want you to |
| 00:01:45 | 00:01:51 | see the functionality on how to |
| 00:01:48 | 00:01:53 | micro-target alright so let's just go |
| 00:01:51 | 00:01:56 | into an example of you have some home |
| 00:01:53 | 00:01:59 | buyers that absolutely need to be in a |
| 00:01:56 | 00:02:03 | certain area and you don't have time to |
| 00:01:59 | 00:02:06 | go door nog or maybe door-knocking is |
| 00:02:03 | 00:02:09 | not part of your strategy and same with |
| 00:02:06 | 00:02:11 | direct mail you either don't have time |
| 00:02:09 | 00:02:14 | or don't want to go down that route well |
| 00:02:11 | 00:02:18 | you can do that based off of Facebook |
| 00:02:14 | 00:02:22 | right now we do have the capability of |
| 00:02:18 | 00:02:24 | targeting within one mile of an address |
| 00:02:22 | 00:02:28 | but maybe you want to be a little bit |
| 00:02:24 | 00:02:31 | closer into a certain to maybe half a |
| 00:02:28 | 00:02:34 | mile we're really into a few cross |
| 00:02:31 | 00:02:36 | streets that you can't a mile was too |
| 00:02:34 | 00:02:40 | why for you and you want to preserve |
| 00:02:36 | 00:02:44 | some budget so let's just type in a |
| 00:02:40 | 00:02:47 | address we'll go with that I know that |
| 00:02:44 | 00:02:51 | address well not necessarily the address |
| 00:02:47 | 00:02:55 | I know that city okay now we're gonna |
| 00:02:51 | 00:02:59 | doll in so just by default it's going to |
| 00:02:55 | 00:03:03 | give you a 10-mile radius and the |
| 00:02:59 | 00:03:05 | minimum that you can do is one mile so |
| 00:03:03 | 00:03:08 | as you can see a lot of things can |
| 00:03:05 | 00:03:10 | happen within a mile and for some reason |
| 00:03:08 | 00:03:15 | if your homebuyers don't want to be |
| 00:03:10 | 00:03:17 | below this street it is sandy Lake or if |
| 00:03:15 | 00:03:19 | they don't want to be above MacArthur |
| 00:03:17 | 00:03:21 | Boulevard well your ads are gonna be |
| 00:03:19 | 00:03:23 | running to these houses and the |
| 00:03:21 | 00:03:26 | individuals that live or rent in that |
| 00:03:23 | 00:03:29 | area now for this strategy know that if |
| 00:03:26 | 00:03:32 | you're looking to get some home sellers |
| 00:03:29 | 00:03:35 | and you want to do the who live in this |
| 00:03:32 | 00:03:39 | area but if you're targeting a business |
| 00:03:35 | 00:03:40 | let's say a high-end business I'm gonna |
| 00:03:39 | 00:03:43 | struggle with names let's just say |
| 00:03:40 | 00:03:45 | Macy's for whatever reason and you want |
| 00:03:43 | 00:03:49 | to target the people that would be |
| 00:03:45 | 00:03:51 | highly likely to attend that um that |
| 00:03:49 | 00:03:53 | store so essentially thinking luxury |
| 00:03:51 | 00:03:57 | again Macy's may not be the best example |
| 00:03:53 | 00:04:01 | but for the sake of it you can also |
| 00:03:57 | 00:04:02 | target commercial areas and at that |
| 00:04:01 | 00:04:04 | point you're targeting more of the |
| 00:04:02 | 00:04:08 | lifestyle more of the people that would |
| 00:04:04 | 00:04:12 | actually go to that location so you may |
| 00:04:08 | 00:04:14 | just select everyone in this location |
| 00:04:12 | 00:04:16 | everyone recently in this location |
| 00:04:14 | 00:04:17 | though depending on the ad that you want |
| 00:04:16 | 00:04:19 | to run is where you're gonna want to go |
| 00:04:17 | 00:04:23 | here but for the sake of this example |
| 00:04:19 | 00:04:24 | I'm just gonna go everyone who lives in |
| 00:04:23 | 00:04:27 | this location let's say we're toking |
| 00:04:24 | 00:04:30 | about home listing considering home |
| 00:04:27 | 00:04:31 | buyers want to be in that area so I'm |
| 00:04:30 | 00:04:34 | more interested in people that actually |
| 00:04:31 | 00:04:35 | live in the area that I'm about to |
| 00:04:34 | 00:04:39 | micro-target |
| 00:04:35 | 00:04:41 | so again based off of Facebook I can |
| 00:04:39 | 00:04:45 | only get within a one-mile radius of |
| 00:04:41 | 00:04:48 | this location however what you can do if |
| 00:04:45 | 00:04:49 | you need to be let's let's |
| 00:04:48 | 00:04:55 | creates some artificial parameters if |
| 00:04:49 | 00:04:57 | you need to be above this road and below |
| 00:04:55 | 00:05:00 | this road for example everything in |
| 00:04:57 | 00:05:05 | everything in here is fine what you can |
| 00:05:00 | 00:05:08 | do is back up just a little bit and then |
| 00:05:05 | 00:05:12 | you can drop a pin it's gonna take a |
| 00:05:08 | 00:05:14 | little bit of estimating again it's |
| 00:05:12 | 00:05:16 | going to default to ten miles they're |
| 00:05:14 | 00:05:18 | gonna reduce it so I didn't draw that |
| 00:05:16 | 00:05:21 | completely perfect again it's gonna |
| 00:05:18 | 00:05:24 | require a little bit bit of testing and |
| 00:05:21 | 00:05:26 | having to repost it so if I was gonna |
| 00:05:24 | 00:05:29 | repost it works and I can do it right |
| 00:05:26 | 00:05:33 | now I'll go out here a little bit |
| 00:05:29 | 00:05:35 | further and then I would do one mile |
| 00:05:33 | 00:05:38 | that's a little bit closer to where I |
| 00:05:35 | 00:05:41 | want to be so I would delete that and |
| 00:05:38 | 00:05:43 | what I want to do with this essentially |
| 00:05:41 | 00:05:50 | the cross area what I want to do at this |
| 00:05:43 | 00:05:53 | point is I want to exclude that excluded |
| 00:05:50 | 00:05:58 | so I only want to target people and |
| 00:05:53 | 00:06:02 | market people in this circle so I would |
| 00:05:58 | 00:06:05 | do the same thing out here again it |
| 00:06:02 | 00:06:08 | requires a little bit of fine-tuning |
| 00:06:05 | 00:06:10 | reduce it to one mile that's close |
| 00:06:08 | 00:06:15 | enough |
| 00:06:10 | 00:06:21 | left click there exclude and then one |
| 00:06:15 | 00:06:21 | more right in through there |
| 00:06:26 | 00:06:36 | and you exclude so then you would go |
| 00:06:30 | 00:06:37 | around and do the parameter essentially |
| 00:06:36 | 00:06:40 | what you're trying to do is get rid of |
| 00:06:37 | 00:06:44 | the rest of the circle that's below here |
| 00:06:40 | 00:06:46 | and then the rest of the I guess radius |
| 00:06:44 | 00:06:48 | that's right through here so you would |
| 00:06:46 | 00:06:51 | be drawing some areas that you want to |
| 00:06:48 | 00:06:53 | exclude that way you're only targeting |
| 00:06:51 | 00:06:57 | the areas that you want to target now is |
| 00:06:53 | 00:06:59 | it wasted money if you if you go out |
| 00:06:57 | 00:07:02 | here no you're you would be picking up a |
| 00:06:59 | 00:07:06 | listing most likely however if you want |
| 00:07:02 | 00:07:08 | to really maximize or depending on your |
| 00:07:06 | 00:07:10 | goal that's how you can might go target |
| 00:07:08 | 00:07:13 | and then you're gonna go and create the |
| 00:07:10 | 00:07:16 | ad again I suggest a video ad let it run |
| 00:07:13 | 00:07:20 | for a couple of days and really invest |
| 00:07:16 | 00:07:22 | in it heavily so so you can get as many |
| 00:07:20 | 00:07:26 | people that engage with it as possible |
| 00:07:22 | 00:07:28 | and then do a retargeting ad to some |
| 00:07:26 | 00:07:31 | audiences that have engaged with that ad |
| 00:07:28 | 00:07:32 | and has been three seconds looking at it |
| 00:07:31 | 00:07:35 | that should give you enough of a |
| 00:07:32 | 00:07:36 | bellwether or give you enough of an |
| 00:07:35 | 00:07:39 | audience showing you that they are |
| 00:07:36 | 00:07:42 | interested in some capacity in what you |
| 00:07:39 | 00:07:45 | have to sell or to offer or the type of |
| 00:07:42 | 00:07:47 | message that you are delivering so |
| 00:07:45 | 00:07:51 | that's a a great way to mark micro |
| 00:07:47 | 00:07:54 | target what you want to micro target |
| 00:07:51 | 00:07:57 | within a one mile radius and it's a |
| 00:07:54 | 00:07:58 | feature that is commonly underused I'm |
| 00:07:57 | 00:08:03 | surprised a lot more people are not |
| 00:07:58 | 00:08:06 | using it right now but you can you can |
| 00:08:03 | 00:08:09 | use this to target income so let's say |
| 00:08:06 | 00:08:12 | you are targeting a very affluent area |
| 00:08:09 | 00:08:15 | and you want to keep it within the |
| 00:08:12 | 00:08:17 | parameters of that neighborhood that has |
| 00:08:15 | 00:08:19 | homes selling for over let's say a |
| 00:08:17 | 00:08:22 | million dollars two million dollars |
| 00:08:19 | 00:08:26 | whatever the case may be you can target |
| 00:08:22 | 00:08:29 | those people have it run for a while as |
| 00:08:26 | 00:08:30 | you're creating that audience and then |
| 00:08:29 | 00:08:31 | you can also create a look-alike |
| 00:08:30 | 00:08:35 | audience with the people that have |
| 00:08:31 | 00:08:37 | engaged in that specific area so that's |
| 00:08:35 | 00:08:39 | a way that you can target based off of |
| 00:08:37 | 00:08:43 | income using AG |
| 00:08:39 | 00:08:47 | graphic a dialed-in micro-targeting |
| 00:08:43 | 00:08:47 | strategy hope this helps |
