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How To Scale Facebook Ads 2022 (4 Techniques That WORK)

Published on: December 16 2022 by Todd Dowell

Are you looking to scale your Facebook ads in 2022? If so, you're in luck because there are several effective techniques that can help you achieve this goal. In this article, we will discuss four techniques that have been proven to work and can help you increase the reach and impact of your Facebook ads.

Technique 1: Retargeting

Retargeting is a powerful technique that involves targeting people who have already shown an interest in your product or service. By retargeting your ads to people who have already interacted with your brand, you can increase the chances of conversion. Some effective retargeting strategies include:

- Targeting people who have visited your website but didn't complete a purchase

- Targeting people who have added items to their cart but didn't check out

- Targeting people who have interacted with your Facebook page or posts

Technique 2: Lookalike Audiences

Lookalike audiences are a great way to expand your reach and target people who are likely to be interested in your brand. A lookalike audience is created by analyzing the characteristics of your existing customers and finding people who have similar attributes. Some tips for creating effective lookalike audiences include:

- Use high-quality data to create your lookalike audience

- Test different audience sizes to find the right balance between reach and relevance

- Use your existing customer base as a starting point for creating your lookalike audience

Technique 3: Dynamic Ads

Dynamic ads are a powerful way to create personalized ads that are tailored to each individual viewer. These ads can be used to promote products, retarget people who have visited your website, and even cross-sell or upsell existing customers. Some tips for creating effective dynamic ads include:

- Use high-quality images and videos to grab attention

- Customize the ad copy to speak directly to the viewer

- Test different product combinations to find what works best

Technique 4: A/B Testing

A/B testing is a great way to optimize your ads and find what works best for your audience. By testing different variables such as ad copy, images, and targeting, you can identify what resonates with your audience and optimize your campaigns for success. Some tips for effective A/B testing include:

- Test one variable at a time to isolate the impact of each change

- Use statistically significant sample sizes to ensure accurate results

- Use the insights gained from A/B testing to continually optimize and improve your campaigns

Scaling your Facebook ads in 2022 requires a combination of effective strategies and continuous optimization. By leveraging retargeting, lookalike audiences, dynamic ads, and A/B testing, you can increase the reach and impact of your campaigns and achieve your marketing goals. So, what are you waiting for? Start implementing these techniques today and watch your Facebook ads soar!

How To Scale Facebook Ads 2022 (4 Techniques That WORK)

- In this video, Todd Dowling shares his best scaling strategies for Facebook ads in 2022.

Strategy #1: ABT (Ability To MB) Equals Magic Method

- Launch a campaign with several ad sets at $25 each.

- After 12 hours, turn ad sets with 2+ sales and 3x ROAS into manual bid sets with a bid amount at 3x the CPA cost.

- Set the budget to $150 or $300 and adjust the bid based on traffic.

- Test at high sales volume hours and gradually scale budgets by 20% per day.

Strategy #2: CBO (Campaign Budget Optimization) Latter Method

- Launch ad sets at $5 for 3-5 days and duplicate winning ad sets into a CBO at $50 per day.

- Use the winning creative post ID or post on each asset with the most engagement.

- Turn off losing ad sets and duplicate the same CBO with a $100 budget and turned-on ad sets.

- Rinse and repeat until reaching the highest sustainable budget.

Strategy #3: CBO (Campaign Budget Optimization) Domination

- Identify winning audiences and consolidate them into one CBO duplicated five times.

- Set the budget at $1,000 and increase spend based on ROAS during peak hours.

- Double the budget if ROAS is still holding after each increase.

- Increase spend every two hours during peak hours and decrease back to the original spend.

Strategy #4: Ad Account Duplication

- Copy and launch the same campaign to a new ad account each day to lift daily spend limits.

- Retargeting should be on low budget with its own frequency.

- Refresh retargeting creatives every few days.

- Todd Dowling's strategies are effective for scaling Facebook ads.

- Testing multiple techniques and gradually scaling is better than being limited to one technique.

- It is important to identify winning creatives and audiences and adjust budgets accordingly.

- Ad account duplication can lift daily spend limits and allow for more effective retargeting.

- For assistance with scaling Facebook ads, contact Todd Dowling on Instagram.

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