How To Scale With Google Ads FAST | Shopify Tutorial

Published on: December 6 2022 by Shri Kanase

How To Scale With Google Ads FAST | Shopify Tutorial

Table of Contents About How To Scale With Google Ads FAST | Shopify Tutorial

startTime	durationTime	text
00:00:00	00:00:06	what are some of the fastest and proven
00:00:03	00:00:08	ways to scale your Google ads campaigns
00:00:06	00:00:10	without ruining optimization in this
00:00:08	00:00:12	video we're going to be covering
00:00:10	00:00:14	different strategies as to how you can
00:00:12	00:00:16	really take your Google ads campaign to
00:00:14	00:00:19	the next level and continuously increase
00:00:16	00:00:21	the revenue for your Ecommerce store
00:00:19	00:00:23	while adding a lot of profits to the
00:00:21	00:00:25	backend but before we do that if this is
00:00:23	00:00:27	one of the first times you're watching
00:00:25	00:00:29	one of my videos I'm sure you canase the
00:00:27	00:00:31	founder of Euro marketing a Google ads
00:00:29	00:00:33	marketing agency but you also want to go
00:00:31	00:00:34	ahead and click that subscribe button
00:00:33	00:00:36	down below because I post videos like
00:00:34	00:00:38	these every single day but let's get
00:00:36	00:00:41	right into it so exactly what are some
00:00:38	00:00:42	of the fastest and proven ways to scale
00:00:41	00:00:44	your Google ads campaigns we're going to
00:00:42	00:00:45	be going over different strategies
00:00:44	00:00:48	within this video but let's start off
00:00:45	00:00:50	with strategy number one and that is a
00:00:48	00:00:52	very simple strategy I have really
00:00:50	00:00:54	started using more and more in 2022
00:00:52	00:00:56	which is basically putting all of your
00:00:54	00:00:58	winning products and for the sake of
00:00:56	00:00:59	this video we're gonna assume you
00:00:58	00:01:00	already have some winning products
00:00:59	00:01:02	within your understand their shopping
00:01:00	00:01:04	campaigns or smart shopping campaigns
00:01:02	00:01:06	whatever the case may be if you don't go
00:01:04	00:01:08	ahead and watch some of my other videos
00:01:06	00:01:10	or my Google ads playlist and follow the
00:01:08	00:01:12	strategies step by step to get to this
00:01:10	00:01:14	level because this video is all about
00:01:12	00:01:17	scaling but what we're gonna do is we're
00:01:14	00:01:19	gonna take all of those winning products
00:01:17	00:01:21	which you already have and we're gonna
00:01:19	00:01:22	shove them inside of one smart shopping
00:01:21	00:01:25	campaign and I'm gonna show you on my
00:01:22	00:01:27	screen right over here one Google ads
00:01:25	00:01:29	account which is actually my client's
00:01:27	00:01:31	account which I handle ads for under my
00:01:29	00:01:34	Google ads agency but we have been able
00:01:31	00:01:36	to do exactly that for this account so
00:01:34	00:01:38	originally what this account had was a
00:01:36	00:01:40	lot of different kinds of campaigns
00:01:38	00:01:41	running before we really came into this
00:01:40	00:01:43	account and before we really started
00:01:41	00:01:44	handling the ads for a second now we
00:01:43	00:01:46	have been handling ads for this account
00:01:44	00:01:48	since about November so this account has
00:01:46	00:01:51	been doing well since then but before we
00:01:48	00:01:52	really came on this account was running
00:01:51	00:01:54	a lot of different kinds of shopping
00:01:52	00:01:56	candidates as you can see the row has
00:01:54	00:01:58	increased when we came on but right over
00:01:56	00:02:00	here is when the account owner was
00:01:58	00:02:02	handling the ads themselves if we Rank
00:02:00	00:02:03	by the costs we will see that there were
00:02:02	00:02:06	a lot of different campaigns running
00:02:03	00:02:07	with really no strategy behind them so
00:02:06	00:02:09	what we're going to do is we're going to
00:02:07	00:02:11	look at some of these campaigns which
00:02:09	00:02:13	this account had running so these are
00:02:11	00:02:15	actually for the products which this
00:02:13	00:02:17	store sells these were different kinds
00:02:15	00:02:19	of standard shopping campaigns for
00:02:17	00:02:21	different kinds of products that are
00:02:19	00:02:22	kind of similar to each other but the
00:02:21	00:02:25	first thing we did back then in which we
00:02:22	00:02:27	have continued to do even this year as
00:02:25	00:02:29	well is to rank by the conversion value
00:02:27	00:02:31	over the cost to see really which
00:02:29	00:02:33	shopping campaigns are getting the most
00:02:31	00:02:35	kinds of results and as you guys can see
00:02:33	00:02:37	right over here this was a shopping
00:02:35	00:02:39	campaign not a lot of sales but it got
00:02:37	00:02:40	four sales and there were also other
00:02:39	00:02:42	shopping campaigns like this one right
00:02:40	00:02:45	here this one and this one which were
00:02:42	00:02:46	all testing campaigns what you need to
00:02:45	00:02:49	do in order to implement this strategy
00:02:46	00:02:50	is you need to have another standard
00:02:49	00:02:53	shopping campaign or a smart shopping
00:02:50	00:02:55	campaign running and have at least about
00:02:53	00:02:56	50 conversions on there because Without
00:02:55	00:02:59	Really 50 conversions on the whole
00:02:56	00:03:02	campaign you won't be able to scale much
00:02:59	00:03:03	further but of course individually if
00:03:02	00:03:06	you look at the products you do want
00:03:03	00:03:08	about three to five sales per product
00:03:06	00:03:10	and that is exactly what these campaigns
00:03:08	00:03:12	had as you can see none of them really
00:03:10	00:03:14	had besides this campaign right here
00:03:12	00:03:16	over 50 sales but they did have
00:03:14	00:03:18	individual products getting a decent
00:03:16	00:03:21	amount of sales per product so what we
00:03:18	00:03:23	did is I came in I looked at all of the
00:03:21	00:03:25	products which were selling well-meaning
00:03:23	00:03:28	over three to five sales I made a list
00:03:25	00:03:30	of all of the item IDs because then I
00:03:28	00:03:32	went ahead and created a brand new
00:03:30	00:03:35	campaign named it a smart shopping
00:03:32	00:03:37	campaign for the winning products onion
00:03:35	00:03:39	this is very important which you want to
00:03:37	00:03:41	keep in mind for this scaling strategy
00:03:39	00:03:44	and that is do not launch a standard
00:03:41	00:03:46	shopping campaign for this scaling
00:03:44	00:03:48	strategy you only want to be launching a
00:03:46	00:03:50	smart shopping campaign and there is a
00:03:48	00:03:52	reason why because if you kind of
00:03:50	00:03:54	consider as to what is happening with
00:03:52	00:03:56	Google ads recently you will find out
00:03:54	00:03:58	that Google in the recent months in the
00:03:56	00:04:00	recent year even has been kind of
00:03:58	00:04:02	leaning more towards the smart out
00:04:00	00:04:03	there's a reason why performance Max
00:04:02	00:04:06	campaigns have come out there's a reason
00:04:03	00:04:08	why they are basically pushing smart
00:04:06	00:04:11	campaigns so much and that is because
00:04:08	00:04:13	Google Now wants a lot of the control as
00:04:11	00:04:15	to how your campaign performs how your
00:04:13	00:04:19	campaign is even shown to the audience
00:04:15	00:04:21	who it is shown to Etc and it's no bad
00:04:19	00:04:24	idea to give Google this control because
00:04:21	00:04:26	in reality Google is very smart
00:04:24	00:04:28	especially when you get to that level
00:04:26	00:04:29	where you have a decent amount of
00:04:28	00:04:31	conversions and that is exactly what
00:04:29	00:04:33	happened in this case we went ahead and
00:04:31	00:04:36	launched those winning products with
00:04:33	00:04:37	three to five sales or more inside of
00:04:36	00:04:40	one smart shopping campaign and that is
00:04:37	00:04:41	the main strategy for Skilling in 2020
00:04:40	00:04:43	and we're gonna go over that smart
00:04:41	00:04:44	shopping Campaign which we have launched
00:04:43	00:04:46	right over here so what we're gonna do
00:04:44	00:04:48	is we're gonna actually change the time
00:04:46	00:04:50	period now and just look at the last 14
00:04:48	00:04:51	days because this is when that smart
00:04:50	00:04:53	shopping campaign has really been
00:04:51	00:04:55	shining so it is this specific smart
00:04:53	00:04:57	shopping campaign right over here
00:04:55	00:04:59	running for the US only now there's a
00:04:57	00:05:00	lot of other smart shopping campaigns
00:04:59	00:05:03	which will go over shortly not
00:05:00	00:05:04	necessarily just for the us but this
00:05:03	00:05:06	smart shopping campaign is for the US
00:05:04	00:05:09	running at a very profitable row as
00:05:06	00:05:11	because a 2.67 is extremely profitable
00:05:09	00:05:14	for this brand the break even is around
00:05:11	00:05:16	a 1.95 and we're running at a 2.67 the
00:05:14	00:05:18	time period before we actually started
00:05:16	00:05:21	handling ads for this account the robots
00:05:18	00:05:22	was at at 1.5 so it was not even that
00:05:21	00:05:24	break but that is exactly what this
00:05:22	00:05:27	campaign is right over here in this
00:05:24	00:05:29	second campaign is an extension to this
00:05:27	00:05:31	first campaign and that is also part of
00:05:29	00:05:33	this strategy so once you have launched
00:05:31	00:05:35	this smart shopping campaign with those
00:05:33	00:05:37	products you want to let it run at a
00:05:35	00:05:39	decent budget about a fifty dollars to a
00:05:37	00:05:41	hundred dollars a day budget obviously
00:05:39	00:05:44	because this is a scaling campaign you
00:05:41	00:05:46	don't want to be cheap in this case so
00:05:44	00:05:48	once you have it running for about seven
00:05:46	00:05:51	days you have enough data you will start
00:05:48	00:05:53	to see that despite winners being inside
00:05:51	00:05:55	this campaign there are still products
00:05:53	00:05:57	which are just not performing and these
00:05:55	00:06:00	products you want to launch inside
00:05:57	00:06:02	another campaign which is going to be an
00:06:00	00:06:04	extension of that first smart shopping
00:06:02	00:06:06	campaign but this second campaign should
00:06:04	00:06:08	be a standard shopping camp and so to
00:06:06	00:06:09	illustrate this I'm gonna have two
00:06:08	00:06:11	different campaigns on the screen right
00:06:09	00:06:14	over here so as you can see this top
00:06:11	00:06:16	campaign is a standard shopping campaign
00:06:14	00:06:19	the second campaign on the bottom is
00:06:16	00:06:21	actually a smart campaign containing all
00:06:19	00:06:23	of the winning products and if you guys
00:06:21	00:06:25	look at the row as it's absolutely
00:06:23	00:06:27	incredible what is happening here so the
00:06:25	00:06:29	winning Campaign which is supposed to be
00:06:27	00:06:32	doing the absolute best because it is
00:06:29	00:06:35	the campaign the smart campaign with the
00:06:32	00:06:37	most amount of winning products is at a
00:06:35	00:06:39	2.6 for a roast however the second
00:06:37	00:06:42	extension Campaign which is a standard
00:06:39	00:06:44	shopping campaign with all the products
00:06:42	00:06:47	that did not perform inside this winning
00:06:44	00:06:49	smart campaign is actually running at a
00:06:47	00:06:52	much more profitable robot so as you
00:06:49	00:06:54	guys can see this method is the best
00:06:52	00:06:57	method you can really be using in order
00:06:54	00:06:59	to scale your campaigns with Google ads
00:06:57	00:07:01	in 2022 and onwards because not only
00:06:59	00:07:03	does this let to really diversify those
00:07:01	00:07:05	products out into their own campaigns
00:07:03	00:07:07	Branch them out into their own winning
00:07:05	00:07:09	smart campaign but also those winning
00:07:07	00:07:11	products which end up being losing
00:07:09	00:07:13	products inside the smart campaign now
00:07:11	00:07:15	have a second chance inside the standard
00:07:13	00:07:18	shopping game so this is the main
00:07:15	00:07:20	strategy of 2022 basically have an
00:07:18	00:07:22	original campaign where you are testing
00:07:20	00:07:23	all those winning products you are
00:07:22	00:07:26	figuring out exactly what your winning
00:07:23	00:07:28	products are and then going out and
00:07:26	00:07:30	launching one smart campaign first with
00:07:28	00:07:33	all of those winning products that have
00:07:30	00:07:35	over three sales or so then after a week
00:07:33	00:07:37	launching the second chance as I like to
00:07:35	00:07:39	call it Campaign which is going to be
00:07:37	00:07:43	again a standard campaign running at a
00:07:39	00:07:45	bit of around 40 cents to 50 cents USD
00:07:43	00:07:47	so this first strategy is the two
00:07:45	00:07:49	campaign setup as I like to call it
00:07:47	00:07:51	again campaign number one smart campaign
00:07:49	00:07:53	then campaign two which is following the
00:07:51	00:07:55	first campaign about a week later a
00:07:53	00:07:57	standard shopping campaign but this
00:07:55	00:08:00	brings me to my next strategy for
00:07:57	00:08:02	scaling and that is continuing on on
00:08:00	00:08:04	with the Standalone campaigns now for
00:08:02	00:08:06	those of you that don't know what a
00:08:04	00:08:09	standalone campaign is a standalone
00:08:06	00:08:11	campaign is basically a campaign for its
00:08:09	00:08:13	own product so there will only be one
00:08:11	00:08:15	single product in there this is a
00:08:13	00:08:17	strategy which I used to use heavily
00:08:15	00:08:19	previously in the previous years however
00:08:17	00:08:22	there's a little bit of a difference to
00:08:19	00:08:23	this now here is how this strategy Works
00:08:22	00:08:25	assuming you already have multiple
00:08:23	00:08:28	different winning products what you want
00:08:25	00:08:30	to do is per winning product go ahead
00:08:28	00:08:33	and launch its own Standalone campaign
00:08:30	00:08:36	at a bid that is about five cents or so
00:08:33	00:08:38	higher than what the bid is within that
00:08:36	00:08:40	original standard shopping campaign or
00:08:38	00:08:42	smart campaign where you're testing that
00:08:40	00:08:44	product so if it's 40 cents launch this
00:08:42	00:08:46	new Standalone campaign at around 45
00:08:44	00:08:50	cents but here you want to be choosing
00:08:46	00:08:52	manual CBC with enhanced cpcn assuming
00:08:50	00:08:54	you have over three sales this is the
00:08:52	00:08:56	ideal way to go now here is where the
00:08:54	00:08:58	change really comes once you launch this
00:08:56	00:09:01	campaign you want to let it run but from
00:08:58	00:09:03	now on any new winning product that has
00:09:01	00:09:05	any kind of similarity to this original
00:09:03	00:09:07	winning product so maybe it's in the
00:09:05	00:09:10	same Niche maybe it's the same profit
00:09:07	00:09:12	margin whatever the case may be any kind
00:09:10	00:09:14	of similarity you want to put that
00:09:12	00:09:16	winning product inside this Standalone
00:09:14	00:09:18	campaign as well so instead of just
00:09:16	00:09:20	being it for one product now we will
00:09:18	00:09:22	have two products and you will continue
00:09:20	00:09:24	this process over and over again for all
00:09:22	00:09:26	your future winning products what this
00:09:24	00:09:28	is going to do is that it's going to
00:09:26	00:09:30	make Google's life easier when it comes
00:09:28	00:09:32	to scaling your campaign because now you
00:09:30	00:09:34	have multiple different products all
00:09:32	00:09:36	with the one kind of similarity all
00:09:34	00:09:39	grouped up together so Google is going
00:09:36	00:09:41	to use this data as a whole to then find
00:09:39	00:09:44	the Right audience for you to find the
00:09:41	00:09:46	right bids and so forth so this is one
00:09:44	00:09:48	of the best ways to scale in 2022 just
00:09:46	00:09:50	again put all those winning products
00:09:48	00:09:52	inside of one campaign but start off
00:09:50	00:09:54	with a single product campaign just put
00:09:52	00:09:56	that one initial product and that is
00:09:54	00:09:59	performing the best and just let it run
00:09:56	00:10:02	and gather data but now this campaign
00:09:59	00:10:05	strategy G also has two steps to it the
00:10:02	00:10:08	second step is after about one week of
00:10:05	00:10:11	running this campaign you want to now go
00:10:08	00:10:12	and start a smart campaign for the
00:10:11	00:10:14	single product standard campaign now
00:10:12	00:10:17	what do I mean by this exactly in the
00:10:14	00:10:19	first strategy we went ahead and started
00:10:17	00:10:21	a smart campaign right from the get-go
00:10:19	00:10:23	but in the second strategy we're
00:10:21	00:10:24	starting a standard shopping campaign
00:10:23	00:10:26	and we're going to be putting multiple
00:10:24	00:10:28	different products in there obviously
00:10:26	00:10:30	not every product within this Android
00:10:28	00:10:32	campaign is going to work is going to be
00:10:30	00:10:35	a winner so what do you do instead
00:10:32	00:10:37	instead whatever product is not really
00:10:35	00:10:39	performing not really reaching the kpas
00:10:37	00:10:41	that you want or you're just not able to
00:10:39	00:10:44	scale it you're gonna transfer this
00:10:41	00:10:46	product from the single product campaign
00:10:44	00:10:48	into a brand new smart campaign and this
00:10:46	00:10:51	smart campaign will have the target
00:10:48	00:10:54	robust box unchecked but it will be a
00:10:51	00:10:55	second chance testing campaign for this
00:10:54	00:10:57	strategy so just like we did with
00:10:55	00:11:00	campaign strategy number one where we
00:10:57	00:11:02	had the second campaign running which
00:11:00	00:11:04	was this the standard campaign in this
00:11:02	00:11:05	case this is going to be a smart
00:11:04	00:11:07	campaign not a standard shopping
00:11:05	00:11:08	campaign so that is really the only
00:11:07	00:11:11	difference to this and we are going to
00:11:08	00:11:13	sort of create a funnel with these
00:11:11	00:11:16	campaigns so number one step of this
00:11:13	00:11:18	funnel is that original General testing
00:11:16	00:11:19	Campaign which you may have already got
00:11:18	00:11:21	going on where you're finding these
00:11:19	00:11:24	winning products step number two of the
00:11:21	00:11:25	funnel is either the smart campaign or
00:11:24	00:11:28	the standard shopping campaign depending
00:11:25	00:11:30	on which route you decide to go to if
00:11:28	00:11:32	you decide to go with the first strategy
00:11:30	00:11:34	which is this directly smart campaign
00:11:32	00:11:35	then step three of this funnel will be a
00:11:34	00:11:38	standard campaign but if you decide to
00:11:35	00:11:40	go with strategy 2 which is a single
00:11:38	00:11:42	product standard shopping campaign then
00:11:40	00:11:43	step three of this funnel will be a
00:11:42	00:11:45	smart campaign so all of these things
00:11:43	00:11:47	have been mentioned on the screen to
00:11:45	00:11:48	make it a bit easier for you to
00:11:47	00:11:51	understand just keep things simple don't
00:11:48	00:11:52	try to over complicate this just think
00:11:51	00:11:54	of this as a funnel where you get to
00:11:52	00:11:56	decide between these two strategies
00:11:54	00:11:58	which way you want to go and I highly
00:11:56	00:11:59	recommend you try out both of these
00:11:58	00:12:01	strategies for different kinds of
00:11:59	00:12:03	products within your store to really
00:12:01	00:12:06	figure out which strategy your account
00:12:03	00:12:08	is performing with the best now for this
00:12:06	00:12:10	account which I have on my screen smart
00:12:08	00:12:12	campaigns were absolutely crushing it
00:12:10	00:12:14	that is one reason why we decided to go
00:12:12	00:12:16	with strategy one instead of strategy
00:12:14	00:12:18	two because again smart campaigns are
00:12:16	00:12:20	just doing well but just relying on one
00:12:18	00:12:22	country with the standard shopping
00:12:20	00:12:25	campaigns with these smart campaigns is
00:12:22	00:12:26	not really the ideal way to go in 2020
00:12:25	00:12:28	to and onwards if you want to really
00:12:26	00:12:30	take your eCommerce brand to the next
00:12:28	00:12:33	level and that is where strategy number
00:12:30	00:12:35	three comes into play this is basically
00:12:33	00:12:37	selling to different countries exactly
00:12:35	00:12:40	what we are doing right over here so
00:12:37	00:12:42	this first campaign is selling to Canada
00:12:40	00:12:44	only right over here the second Campaign
00:12:42	00:12:46	which I've chosen is selling to the US
00:12:44	00:12:48	only this third Campaign which I have
00:12:46	00:12:51	chosen on my screen is selling to
00:12:48	00:12:53	Australia only so as you see three
00:12:51	00:12:55	different campaigns all targeting
00:12:53	00:12:57	different countries and the results are
00:12:55	00:12:59	very very similar to each other all
00:12:57	00:13:01	profitable results for this brand that
00:12:59	00:13:03	is one reason why we are able to scale
00:13:01	00:13:06	this brand very aggressively in the
00:13:03	00:13:08	recent time period and the reality is we
00:13:06	00:13:10	would not have been able to do this had
00:13:08	00:13:12	this account been only targeting the us
00:13:10	00:13:15	because with the us as you can see there
00:13:12	00:13:16	are a decent amount of sales but we
00:13:15	00:13:19	would have missed out on over 30
00:13:16	00:13:20	different sales counting Australia as
00:13:19	00:13:22	well as Canada and this is not counting
00:13:20	00:13:24	all the other campaigns which we have
00:13:22	00:13:25	running testing out different things so
00:13:24	00:13:27	to really take your eCommerce brand to
00:13:25	00:13:29	the next level regardless of whether
00:13:27	00:13:31	you're Drop Shipping or whether you're
00:13:29	00:13:34	running an actual brand you want to
00:13:31	00:13:36	think about expanding your Market to the
00:13:34	00:13:37	different countries especially if you
00:13:36	00:13:40	have the means to do so just go ahead
00:13:37	00:13:42	and launch those shopping campaigns for
00:13:40	00:13:44	these different countries if you have a
00:13:42	00:13:45	lot of data I highly recommend you go to
00:13:44	00:13:47	the smart campaign route again all of
00:13:45	00:13:49	these different campaigns for these
00:13:47	00:13:50	different countries are via Smart
00:13:49	00:13:53	campaigns we just like to give Google
00:13:50	00:13:55	more control nowadays because that is
00:13:53	00:13:58	just what is working the best but any
00:13:55	00:14:00	scaling strategy is basically incomplete
00:13:58	00:14:03	without search search campaigns in the
00:14:00	00:14:04	play and I'm gonna be choosing on my
00:14:03	00:14:06	screen the different search campaigns
00:14:04	00:14:08	which we currently have running so the
00:14:06	00:14:11	first two campaigns which I have chosen
00:14:08	00:14:12	on my screen are all branded search
00:14:11	00:14:14	campaigns both of these as you can see
00:14:12	00:14:17	that is one reason why the first camera
00:14:14	00:14:20	has a 202 return on ad spend the second
00:14:17	00:14:22	one has a 18x return on ad spend but
00:14:20	00:14:24	this Third campaign right over here is a
00:14:22	00:14:26	search campaign and if we go ahead and
00:14:24	00:14:28	change the time pair just a bit to this
00:14:26	00:14:30	month we will be able to get a better
00:14:28	00:14:32	idea of how this search campaign that is
00:14:30	00:14:35	targeting cold traffic only is
00:14:32	00:14:38	performing so we are currently getting a
00:14:35	00:14:41	4.34 Ross for the entire month for this
00:14:38	00:14:43	campaign with five sales at a 93 Euro ad
00:14:41	00:14:45	spend so of course if you look at it at
00:14:43	00:14:47	a 14-day period at a seven day period
00:14:45	00:14:48	there are gonna be fluctuations but
00:14:47	00:14:50	looking at the data which you should
00:14:48	00:14:53	always be doing by the way with at a
00:14:50	00:14:55	greater scale so 30 days or the month
00:14:53	00:14:57	entirely you will be able to get a
00:14:55	00:14:59	better idea of as to how the campaign is
00:14:57	00:15:01	actually performing and here this
00:14:59	00:15:03	campaign is extremely profitable just a
00:15:01	00:15:05	full-on surge campaign by the way I will
00:15:03	00:15:07	be releasing a full Google ads free
00:15:05	00:15:09	course on how to create search campaigns
00:15:07	00:15:11	so you can get results like these very
00:15:09	00:15:13	shortly another reason why you should
00:15:11	00:15:14	smash that subscribe button down below
00:15:13	00:15:17	but extremely profitable robots right
00:15:14	00:15:19	over here five sales so far and this
00:15:17	00:15:21	campaign is going to continue spending
00:15:19	00:15:23	money but be sure to add search
00:15:21	00:15:24	campaigns to Your Arsenal of different
00:15:23	00:15:26	standard shopping campaigns as well as
00:15:24	00:15:29	smart shopping campaigns just to kind of
00:15:26	00:15:31	capture that search impression share on
00:15:29	00:15:33	the search platform and get those extra
00:15:31	00:15:35	sales coming in from Google search ads
00:15:33	00:15:37	but that is pretty much it for the
00:15:35	00:15:39	different kinds of scaling strategies be
00:15:37	00:15:41	sure to implement all of these together
00:15:39	00:15:43	kind of mix and match the scaling
00:15:41	00:15:45	strategies because at the end of the day
00:15:43	00:15:46	that is how you should be scaling your
00:15:45	00:15:49	eCommerce brand but if you found any
00:15:46	00:15:50	type of value in this video destroy that
00:15:49	00:15:54	like button and destroy that subscribe
00:15:50	00:15:54	button and I'll see you guys next time