HOW TO SET UP A FACEBOOK CUSTOM AUDIENCE VIDEO VIEWS
Published on: December 23 2022 by David Cantero
Setting up a Facebook custom audience video views can be a game-changer for your business. This feature allows you to target users who have viewed your videos on Facebook and create personalized ads for them. In this article, we will guide you through the steps on how to set up a Facebook custom audience video views.
Step 1: Create a Facebook Business Manager account
To set up a Facebook custom audience video views, you need to have a Facebook Business Manager account. If you don't have one, create an account by following these simple steps:
• Go to business.facebook.com
• Click Create Account
• Follow the on-screen instructions to set up your account
Step 2: Create a Facebook pixel
Once you have created your Facebook Business Manager account, the next step is to create a Facebook pixel. This is a code that you place on your website to track user behavior. Follow these steps to create a Facebook pixel:
• Go to your Facebook Business Manager account
• Click on Pixels under the Data Sources tab
• Click Create a Pixel
• Follow the on-screen instructions to set up your pixel
Step 3: Set up a custom audience
After creating your Facebook pixel, you can now set up a custom audience. A custom audience allows you to target users who have already interacted with your business. Here's how to set up a custom audience:
• Go to your Facebook Ads Manager
• Click on Audiences under the Assets tab
• Click Create a Custom Audience
• Select Engagement as your source and choose Video as the engagement type
• Select the videos you want to use to create your custom audience
• Set the time frame for your custom audience (e.g. 30 days, 60 days, etc.)
Step 4: Create your ad
Once you have set up your custom audience, you can now create your ad. When creating your ad, make sure to use the Video Views objective to target your custom audience. This objective will help you reach users who have already viewed your videos on Facebook.
Setting up a Facebook custom audience video views is a great way to target users who have already engaged with your business. By following the steps outlined in this article, you can create personalized ads for your custom audience and increase your chances of converting them into customers. So what are you waiting for? Start setting up your Facebook custom audience video views today!
Table of Contents About HOW TO SET UP A FACEBOOK CUSTOM AUDIENCE VIDEO VIEWS
Setting up a Facebook Custom Audience for Ad Campaigns”
- Welcome back to the channel, today we're going to walk through setting up a Facebook Custom Audience for ad campaigns
- This is the beginning of a successful Facebook ad campaign and is super powerful
Setting up Ad Campaigns:
- We ran an ad for a week with a budget of $70, getting 10,000 views
- Next step is to set up a custom audience of viewers and retarget them with Facebook ad number two
- We keep building custom audiences of people who engage with our content and retarget them with conversions
- It's important to segment your audience to save money and effectively capture leads
Creating Custom Audiences:
- We create a custom audience of everyone who viewed a certain percentage of the video
- Under website audience, create an audience of those who landed on the webpage but did not opt-in
- Create a custom audience for leads and exclude them from future ads
- Same goes for those who scheduled an appointment, exclude them from future ads as well
Building Relationships:
- Consistency is key when it comes to running successful ad campaigns
- People need to see your brand and content multiple times before taking action
- It's important to start small and build custom audiences over time
- Setting up a Facebook Custom Audience is the beginning of a successful ad campaign
- Segmenting your audience and creating custom audiences is important to save money and effectively capture leads
- Consistency is key when it comes to building relationships with your audience and running successful ad campaigns.
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