HOW TO SET UP A FACEBOOK CUSTOM CONVERSION (STEP 3)

Published on: December 23 2022 by David Cantero

Setting up a Facebook Custom Conversion is a great way to track specific actions that are important to your business, such as purchases or leads. In this article, we will discuss step 3 of the process.

Step 3: Choose the Event and Set Parameters

1. Choose the event: In this step, you will choose the event that you want to track. This could be a purchase, a lead, or any other action that is important to your business.

2. Set parameters: Once you have chosen the event, you will need to set the parameters for it. This includes things like the value of the event, the currency used, and any additional information that is relevant.

3. Create rules: You can also create rules for your custom conversion. For example, you can set a rule that the event must occur within a certain time frame or that it must happen on a specific page.

4. Test your conversion: Before you finalize your custom conversion, be sure to test it to make sure it is tracking the correct event and parameters.

5. Publish your conversion: Once you have tested your conversion, you can publish it and start tracking your desired actions.

Tips:

- Make sure to choose an event that is relevant to your business goals.

- Set parameters that accurately reflect the value of the event.

- Use rules to ensure that your custom conversion is tracking the correct actions.

- Test your conversion before publishing it.

- Remember to optimize your ads based on the results of your custom conversion.

Setting up a Facebook Custom Conversion can be a powerful tool for tracking important actions on your website. By choosing the right event, setting accurate parameters, and testing your conversion, you can ensure that you are tracking the actions that are most important to your business. With this information, you can optimize your ads and improve your overall marketing strategy.

Table of Contents About HOW TO SET UP A FACEBOOK CUSTOM CONVERSION (STEP 3)

HOW TO SET UP A FACEBOOK CUSTOM CONVERSION (STEP 3)

HOW TO SET UP A FACEBOOK CUSTOM CONVERSION (STEP 3)

In this article, we will be discussing the final step, step 3, of running a successful Facebook ad campaign. This step is crucial for those who are looking to capture leads, make sales online, or get people to schedule appointments. We will discuss the importance of setting up a custom conversion and how it can help us reach our ultimate goal.

To set up a custom conversion, we need to come to our business or personal Facebook page and click on ads manager. From there, we need to click on events manager and set up a custom conversion based on our ultimate goal. This could be getting people to opt-in, schedule appointments, or purchase a product online.

Once we have set up our custom conversion, we need to refresh the page to activate it. We can now come back to ads manager and set up a conversions ad, targeting those who are likely to land on our custom conversion page. We can also set up a lifetime budget, giving Facebook plenty of time to review and approve our ad.

It's important to note that when it comes to testing, we need to consider our profit margin. Those who are selling something at a higher ticket price will likely need to spend more on their Facebook ads to see a return on investment. We recommend having a minimum profit margin of at least 20 bucks to make running a Facebook ad campaign worthwhile.

In conclusion, setting up a custom conversion is crucial for those looking to capture leads, make sales online, or get people to schedule appointments. By targeting those who are likely to land on our custom conversion page, we can increase our chances of reaching our ultimate goal. Remember to consider your profit margin when testing and setting up a Facebook ad campaign.

HOW TO SET UP A FACEBOOK CUSTOM CONVERSION (STEP 3)

HOW TO SET UP A FACEBOOK CUSTOM CONVERSION (STEP 3)

Start your free trial today!