how to set up conversion tracking in google ads

How to Setup Google Ads Conversion Tracking | 2022 Update

How to Set Up Google Ad Conversion Tracking in Your Google Ad Account

In this video, I will guide you on how to set up conversion tracking inside your Google Ad account. I will show you two different methods, one using the global site tag and the other using Google Tag Manager.

Steps:

1. Identify the page for conversion tracking:

We will send traffic to a particular page for conversion tracking. Place the conversion tracking code on the thank you page where someone has signed up.

2. Access the Conversion Tracking section:

Go to Tools and Settings > Conversions. You will land on a screen where you can create new conversions.

3. Create a new conversion:

Click on the plus sign to create a new conversion. You can track website conversions, actions on your app, phone calls, or import conversion tracking goals from analytics into Google Ads. We will track website conversions in this case.

4. Select the website domain:

If you have the global site tag on your website, Google will ask you to add a page load as a conversion action. Type in your website domain and scan it. If you don't have the global site tag, you can still do it, but it will look different.

5. Set up the conversion:

Choose a category and select the URL that contains the thank you page. Add a name, assign a value, choose the count, and set the click-through conversion window. You can select the attribution model based on your preferences.

6. Get the tag:

Copy or download the code and add it to the thank you page of your website. You can also email the instructions to your webmaster.

7. Use Google Tag Manager:

If you are using Google Tag Manager, you can also create a conversion action manually. Follow the same process and add the conversion ID and label to your Tag Manager.

Setting up conversion tracking is easy and essential for your Google Ad account. By tracking your website conversions, you can measure the effectiveness of your ad campaigns and make informed decisions to improve your ROI.

How to Setup Google Ads Conversion Tracking // 2022 Step-By-Step Tutorial

In this video tutorial, Benjamin from Loves Data explains how to track conversions in Google Ads in 2022. He covers the dedicated Google Ads conversion tracking tag and importing conversions from Google Analytics, including both Universal Analytics and the latest version, GA4. Benjamin also explains the different types of conversions that can be tracked, such as calls and offline conversions.

- Benjamin from Loves Data explains how to track conversions in Google Ads

- Importance of conversion tracking

- Two options for tracking website conversions: dedicated Google Ads conversion tag or importing from Google Analytics

Importing Conversions vs Dedicated Google Ads Conversion Tag:

- Importing conversions is a good option for quick setup, but the dedicated Google Ads conversion tag provides more accurate results

- Example of someone clicking on an ad and then converting after returning to the website from a different source

- Using the dedicated Google Ads conversion tag ensures all conversions are available in Google Ads

- Attribution plays a role in how conversions are reported, which can cause differences when comparing Google Ads to Google Analytics

Setting up the Dedicated Google Ads Conversion Tag:

- Access the conversion settings in Google Ads

- Select the type of conversion to configure

- Choose a category and configure the conversion data

- Decide if the conversion will be a primary or secondary action

- Assign a name and dollar value for the conversion

- Choose how to count conversions in Google Ads

- Proper conversion tracking is crucial for reporting campaign performance and using automated bidding strategies

- Importing conversions from Google Analytics is a good option for quick setup, but the dedicated Google Ads conversion tag provides more accurate results

- Attribution plays a role in differences between Google Ads and Google Analytics reports, so it's important to understand the reports you're using

- Setting up the dedicated Google Ads conversion tag involves configuring the category, primary/secondary action, name, dollar value, and conversion counting method.

How to Set Up Google Ads Conversion Tracking In 2021 (Step-By-Step Tutorial)

Hey guys, Yvonne here at evonmana.com. In this video, I want to show you how to set up Google Ads conversion tracking for your website, landing page, opt-in page, or funnel. You don't need any prior experience or technical knowledge, as I will guide you through the process step-by-step. Conversion tracking is incredibly important as it allows you to optimize your campaigns and feed data to Google, which can help you get more conversions. So, let's get started!

Steps:

1. Log in to your Google Ads account and click on Tools and Settings.

2. Click on Conversions and create a new conversion event.

3. Select the category you want to track, such as sign up, and add a clear description.

4. You can add a value for your conversion or leave it blank.

5. Set the count to one for leads and every for purchases.

6. Leave the click-through conversion window at 30 days and view-through conversion window at one day.

7. Set including conversions to yes and attribution model to last click.

8. You can select enhanced CPC option if you want Google to up your bid.

9. Install the tag yourself by adding the global site code on all your pages.

10. Add the event code on the thank you page or confirmation page.

By following these simple steps, you can set up Google Ads conversion tracking for your website or landing page. This will allow you to optimize your campaigns and get more conversions. Remember to add the global site code on all your pages and the event code on the thank you page. Thanks for watching, don't forget to hit like and subscribe for more videos like this.

How to Set Up Google Ads Conversion Tracking [Updated for GA4]

If you're running a Google Ads campaign, you may have received notifications about Google Analytics 4 (GA4) and the importance of switching over before July 1, 2023. It's crucial to set up your GA4 profile and conversion tracking by June 30, 2022, to ensure accurate year-on-year data.

Steps to Set Up Conversion Tracking in GA4 using Google Tag Manager:

1. Set up GA4 tracking on your website using your measurement ID.

2. Create a new GA4 tag in Google Tag Manager for the conversion action you want to track.

3. Set up triggers in Google Tag Manager to track the conversion action.

4. Assign the GA4 tag to the trigger.

5. Test the conversion tracking.

Benefits of GA4:

1. Ability to merge website and mobile application data into one central location.

2. More reporting options and features compared to Universal Analytics.

3. Accurate year-on-year data.

It's essential to set up conversion tracking in GA4 using Google Tag Manager to ensure accurate data and prepare for the transition from Universal Analytics. By following these steps, you'll be able to track conversion actions effectively and benefit from the advanced features of GA4.

How to track conversions with Google Ads and Google Tag Manager (2022) + send dynamic values

How to Track Conversions with Google Ads and Google Tag Manager

In this video, I will show you how to track conversions with Google Ads and Google Tag Manager. This will help you measure which ad campaigns perform better.

Conversion Tracking:

- Conversion is an interaction that is important to your business (e.g. purchase, sign up)

- To track conversions, you need to think about the end goal of your Google Ads campaign

- Create a conversion in Google Ads and enter the URL of your website where you want to measure conversions

- Configure conditions for when the conversion should be counted (e.g. URL contains thank you)

- You can also import conversions from Google Analytics 4 or create conversion actions manually using code

Creating a Conversion Action:

- In Google Ads, go to tools and settings > conversions > new conversion action

- Select website and enter the URL of your website

- Configure how Google Ads will calculate the value of each conversion

- Choose whether to track multiple conversions per session

- Configure attribution model (usually last click)

- Add tracking code to your website using gtag or Google Tag Manager

Setting up Conversion Tracking in Google Tag Manager:

- In Google Tag Manager, create a new tag configuration for Google Ads conversion tracking

- Create a conversion linker tag if you don't have one already

- Enter the conversion ID and conversion label from Google Ads

- Configure the condition when the tag should fire (to be determined later)

Tracking conversions with Google Ads and Google Tag Manager is essential for measuring the success of your ad campaigns. By following these steps, you can ensure that you are accurately tracking conversions and optimizing your campaigns for better performance.

Google Ads Tutorial (2022) - Setting Up Conversion Tracking

How to Set Up Conversion Tracking in Google Ads

Conversion tracking is an essential aspect of online advertising as it helps you measure the success of your campaigns. In this article, we will discuss how to set up conversion tracking in Google Ads.

Steps to Set Up Conversion Tracking:

1. Go to Tools and Settings under Measurement.

2. Click on Conversions.

3. Set up the conversion by giving it a name and selecting the category.

4. Set the value of the conversion if you have the necessary data.

5. Choose the number of conversions you want to count per interaction.

6. Set the click-through conversion window to 60 or 90 days.

7. Set the view-through conversion maximum time to count.

8. Choose the attribution model that suits your needs.

9. Install the Google Tag Manager or add the conversion ID and label to your website.

10. Verify the conversion tracking.

Bullet Points for Setting Up Conversion Tracking:

- Choose a name and category for the conversion.

- Set the value of the conversion if you have the data.

- Count one conversion per interaction.

- Set the conversion window to 60 or 90 days.

- Choose the attribution model that suits your needs.

- Install the Google Tag Manager or add the conversion ID and label to your website.

- Verify the conversion tracking.

Conversion tracking is a crucial part of any online advertising campaign. By following these steps, you can easily set up conversion tracking in Google Ads and measure the success of your campaigns. Remember to verify your conversion tracking to ensure its accuracy.