#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

How To Set Up Your Facebook Ads Columns For Ecommerce

Published on: December 24 2022 by Christian Lovrecich - PixlFeed

Are you struggling to keep track of your Facebook Ads data for your ecommerce business? Setting up your columns in the Ads Manager can make a big difference in your ability to analyze and optimize your campaigns. In this article, we'll guide you through the process of setting up your Facebook Ads columns for ecommerce.

Step 1: Choose the Columns You Need

Before you start customizing your columns, it's important to know which data you need to track. Here are some important metrics to consider:

- Cost per click (CPC)

- Click-through rate (CTR)

- Conversion rate

- Return on ad spend (ROAS)

- Cost per acquisition (CPA)

Step 2: Customize Your Columns

Once you know which metrics are important for your business, it's time to customize your columns. Here's how:

1. Click the Columns drop-down menu in the Ads Manager.

2. Select Customize Columns.

3. Choose the metrics you want to track from the list of available options.

4. Arrange the columns in the order you want them to appear.

5. Save your custom column set for easy access in the future.

Step 3: Use Filters to Analyze Your Data

Filters can help you narrow down your data to focus on specific campaigns or ad sets. Here are some filters to consider:

- Time: Filter by specific date ranges to see how your campaigns perform over time.

- Delivery: Filter by active, completed, or scheduled campaigns to focus on specific stages.

- Objective: Filter by specific campaign objectives to see how they perform differently.

Step 4: Analyze Your Data and Make Adjustments

Now that your columns are set up and your data is filtered, it's time to analyze your results. Look for patterns and trends in your data, and make adjustments to your campaigns accordingly. Here are some things to consider:

- Are certain ad sets performing better than others?

- Are certain demographics responding better to your ads?

- Is there a specific time of day or day of the week that performs better for your campaigns?

Setting up your Facebook Ads columns for ecommerce can help you track important metrics, analyze your data, and optimize your campaigns for better results. By customizing your columns, using filters, and analyzing your data, you can make informed decisions to improve your Facebook Ads performance.

How To Set Up Your Facebook Ads Columns For Ecommerce

In this video, Kristen from Pixel Feet will guide you on how to set up your ads manager dashboard for your e-commerce store so that you can read all your metrics and make informed decisions. It's crucial to know your numbers to be successful in the game of e-commerce.

Customizing your Dashboard:

1. When you first log into your ads manager, you'll see the default view of performance, which gives you a bird's eye view of your account.

2. To customize your dashboard, click on Customize Columns and add relevant metrics such as outbound clicks, Add to Cart, initiate checkout, etc.

3. Organize the metrics in a way that suits you and move the most important ones to the top.

4. Once you have set up your dashboard, save it, and set it as your default view.

Understanding the Metrics:

1. At the campaign level, you can see your CTR, CPC, and other numbers.

2. At the ad set level, you can filter campaigns by selection and analyze your metrics.

3. Look at your cost per unique checkout, and if it's higher than usual, kill that ad set immediately.

4. Pay attention to your demographics, region, and device platform to optimize your campaigns further.

Knowing your metrics is crucial to make informed decisions when it comes to running ads for your e-commerce store. Set up your ads manager dashboard in a way that suits you and pays attention to your metrics to improve your ROI.

Start your free trial today!

Try Pipiads free for trial, no credit card required. By entering your email,
You will be taken to the signup page.