How To Setup Facebook Custom Audiences 2019

Facebook Custom Audiences is an essential tool for marketers looking to target their ads to a specific audience. With this feature, you can create lists of people based on their interactions with your website, app, or Facebook page. In this article, we'll walk you through how to set up Facebook Custom Audiences in 2019.

Step 1: Create a Facebook Business Manager account

To use Facebook Custom Audiences, you'll need to have a Facebook Business Manager account. If you don't have one already, create an account and set up your business profile.

Step 2: Create a Custom Audience

Once you have a Business Manager account, navigate to the Audiences tab and click Create Audience. From there, select Custom Audience and choose the type of audience you want to create.

Step 3: Upload your customer data

If you want to create a Custom Audience based on customer data, you'll need to upload a CSV file with their information. Make sure to follow Facebook's guidelines for formatting the file correctly.

Step 4: Install the Facebook Pixel

To create a Custom Audience based on website interactions, you'll need to install the Facebook Pixel on your website. This pixel will track visitors to your site and allow you to target ads to them later.

Step 5: Set up rules for your Custom Audience

Once you have your audience created, you can set up rules to determine who gets included in it. You can specify things like which pages they visited on your website, how long they stayed, and whether they made a purchase.

Step 6: Create your ad and target your Custom Audience

Now that you have your Custom Audience set up, you can create your ad and target it specifically to that audience. This will increase the chances of your ad resonating with them and driving conversions.

Setting up Facebook Custom Audiences may seem daunting, but it's an essential tool for any marketer looking to improve their targeting. By following the steps outlined above, you can create a Custom Audience that's tailored to your business and start seeing better results from your ads.