How To Spy On Your Competitors TikTok Ads

Published on: September 28 2022

 

How To Spy On Your Competitors TikTok Ads

In this video, I talk about how you can spy on your competitors TIKTOK ADS for brands, coaches, e-commerce businesses and more. This is a 100% free way to spy on your competitors and how to understand the analytics behind their TikTok Ads!

How To Spy On Your Competitors TikTok Ads

startTime durationTime text
00:00.1 00:03.9 what if you could spy on your top
00:01.8 00:06.2 competitors tiktok ads and see what
00:03.9 00:08.4 success they are having you can spy on
00:06.2 00:10.5 facebook instagram and other platforms
00:08.4 00:13.0 but most don't actually realize that you
00:10.5 00:16.6 can use tiktok's tool to actually
00:13.0 00:19.0 identify successful ad campaigns and
00:16.6 00:20.7 what tiktoks convert best and i'm
00:19.0 00:23.0 going to show you exactly how you can
00:20.7 00:25.0 spy on your top competitors tiktok
00:23.0 00:27.4 ads and the exact way to do so and it's
00:25.0 00:31.1 been a game changer for all so let's go
00:27.4 00:31.1 ahead and get into the video
00:34.5 00:38.0 hello everyone my name is chase chapel
00:36.1 00:40.2 and our agency spends over 10 million a
00:38.0 00:41.5 year on facebook ads and tik tok ads
00:40.2 00:42.8 and i'm going to be showing you exactly
00:41.5 00:45.4 what you need to do to spy on your
00:42.8 00:47.4 competitors so you can also have success
00:45.4 00:49.1 so what we're going to do here is we're
00:47.4 00:50.7 going to go ahead and go to tik tok
00:49.1 00:52.6 creative center and you're going to
00:50.7 00:54.7 click on inspiration you're going to go
00:52.6 00:56.1 down you're going to click on top ads
00:54.7 00:58.1 and once you do so you're going to see a
00:56.1 01:00.2 page here where tik tok literally calls
00:58.1 01:01.8 out their high performing auction ads
01:00.2 01:05.1 and in fact we've literally placed in
01:01.8 01:07.1 the top 10 spot six different times for
01:05.1 01:09.6 our actual clients yes top ten
01:07.1 01:11.1 converting ads in the us six different
01:09.6 01:13.0 times so we know exactly how this
01:11.1 01:14.7 process works we know what the top ads
01:13.0 01:16.5 are we know what it takes to get there
01:14.7 01:18.1 and we know exactly how to dissect a
01:16.5 01:19.8 video to tell you whether or not it's
01:18.1 01:21.9 going to be a video that is actually
01:19.8 01:24.2 converting and worth going after and
01:21.9 01:25.8 modeling for your own success as well so
01:24.2 01:28.3 we're going to do a couple examples here
01:25.8 01:30.1 whether you're a brand business coach
01:28.3 01:32.3 influencer this strategy can work for
01:30.1 01:34.0 you to see exactly what types of content
01:32.3 01:35.7 you need to put together on the ad side
01:34.0 01:39.1 specifically that will allow you to
01:35.7 01:41.8 generate sales conversions leads or even
01:39.1 01:43.8 get an account growth overall
01:41.8 01:45.9 so let's say that you're an apparel
01:43.8 01:47.4 brand and you're looking to get an
01:45.9 01:49.6 increase in overall sales and you're
01:47.4 01:51.4 wanting to tap into the tik tok ad
01:49.6 01:53.8 market so that way you can get a lot of
01:51.4 01:55.4 individuals through your actual site and
01:53.8 01:58.0 get a lot of purchases what you do is
01:55.4 02:00.1 you first choose the region which you're
01:58.0 02:01.7 going to be running ads in so ours in
02:00.1 02:03.2 our case would be united states and then
02:01.7 02:04.6 for the industry you can choose apparel
02:03.2 02:06.6 and accessories this is going to limit
02:04.6 02:08.9 it to the actual top performing ads in
02:06.6 02:10.6 this space and then for the campaign
02:08.9 02:11.7 objective we want to be specific here
02:10.6 02:13.1 because if we're looking to get
02:11.7 02:14.6 purchases then we want to focus on
02:13.1 02:16.5 conversions that way we know it's a
02:14.6 02:18.1 convergence campaign we don't want to go
02:16.5 02:19.3 after traffic because that's just link
02:18.1 02:20.9 clicks we don't want to click on
02:19.3 02:22.5 awareness because that's just you know
02:20.9 02:23.9 getting more individuals to become aware
02:22.5 02:25.2 about your brand doesn't necessarily
02:23.9 02:27.2 mean you're going to be getting sales
02:25.2 02:28.6 from that we want to make sure that you
02:27.2 02:30.6 know these ads are actually converting
02:28.6 02:32.3 for these brands and actually getting an
02:30.6 02:33.7 roi on the back end whether they're
02:32.3 02:35.0 spending one dollar and getting six
02:33.7 02:36.3 dollars out or spending one dollar and
02:35.0 02:38.2 getting ten dollars out we want to know
02:36.3 02:39.7 this information so that way we can also
02:38.2 02:41.7 achieve success too
02:39.7 02:43.0 and so once we click on conversions we
02:41.7 02:44.8 can then start to see some of these
02:43.0 02:47.8 videos in the last seven days that have
02:44.8 02:49.4 already started to pop up here and
02:47.8 02:50.6 what we can do is click on one of these
02:49.4 02:52.8 videos
02:50.6 02:55.7 and we can get the exact analytics we
02:52.8 02:57.4 need from this actual ad and you can
02:55.7 02:59.3 actually see exactly how many likes the
02:57.4 03:01.5 total number of comments the shares the
02:59.3 03:04.2 caption the duration what campaign
03:01.5 03:06.4 objective is we know it's men's clothing
03:04.2 03:07.9 and we can actually see exactly when
03:06.4 03:09.4 people click through the video so that
03:07.9 03:11.4 way we know what call to action they're
03:09.4 03:13.0 using so let's go and watch this video
03:11.4 03:15.4 as an example because this is a perfect
03:13.0 03:17.0 way for you to spy on a brand let's say
03:15.4 03:19.1 that you're in the apparel
03:17.0 03:20.6 leisure space and fabletics is one of
03:19.1 03:24.6 your competitors you can very well see
03:20.6 03:24.6 their actual content here
03:33.4 03:36.4 [Music]
03:41.8 03:44.9 all right so a lot is already going on
03:43.4 03:47.2 here and we can start to dissect this
03:44.9 03:48.9 video pretty quickly one they're using a
03:47.2 03:51.2 perspective from
03:48.9 03:53.3 a lady who is commenting on men's shorts
03:51.2 03:54.8 so that's one perspective that guys you
03:53.3 03:56.0 know might find interesting because
03:54.8 03:57.8 they're seeing a different perspective
03:56.0 03:59.3 from it then you're getting the other
03:57.8 04:01.2 perspective from the dude who actually
03:59.3 04:02.7 wears the shorts and he's going over the
04:01.2 04:04.6 reviews on the site so they're building
04:02.7 04:07.2 up credibility they're breaking down
04:04.6 04:08.6 what both you know sides are looking at
04:07.2 04:09.9 and then you can start to see that he's
04:08.6 04:11.0 going through the landing page showing
04:09.9 04:12.8 the actual landing page that this
04:11.0 04:14.6 individual is going to be going to so
04:12.8 04:16.0 very quickly you know you can start to
04:14.6 04:18.2 see exactly what your competitor's
04:16.0 04:19.7 strategy is you can see that they have
04:18.2 04:21.4 reviews they're breaking down the actual
04:19.7 04:22.4 site so that way the customer can feel
04:21.4 04:24.2 more comfortable with actually going
04:22.4 04:25.8 there and making a purchase he then
04:24.2 04:27.2 starts to jump into the benefits where
04:25.8 04:29.3 he's talking about it's comfy it's
04:27.2 04:31.0 moisture wicking he's breaking down any
04:29.3 04:36.0 objections the actual buyer potentially
04:31.0 04:36.0 has something cool hidden pockets
04:49.8 04:52.6 all right so then he has the offer at
04:51.1 04:53.9 the very end and you can see this huge
04:52.6 04:55.4 spike in click-through rates we know
04:53.9 04:57.0 from experience that whenever there's a
04:55.4 04:58.9 gigantic jump in a click-through rate at
04:57.0 05:00.2 the very end of the video the offer has
04:58.9 05:01.2 been nailed if there's a click-through
05:00.2 05:02.4 rate throughout the video that means
05:01.2 05:03.6 people are clicking through because
05:02.4 05:04.8 they're interested but they're not
05:03.6 05:06.6 getting all the information they
05:04.8 05:08.5 necessarily need to make a purchase
05:06.6 05:09.7 means they might have gotten excited or
05:08.5 05:11.4 they saw something and they clicked
05:09.7 05:13.5 because they you know wanted to engage
05:11.4 05:15.4 with it but usually that doesn't allow
05:13.5 05:17.4 them to have all the right info with
05:15.4 05:18.8 this video being 46 seconds long they
05:17.4 05:20.5 delivered a lot of information in a
05:18.8 05:22.0 short amount of time
05:20.5 05:24.2 giving the buyer
05:22.0 05:25.7 the right amount of info to you know be
05:24.2 05:27.3 willing to make the purchase and because
05:25.7 05:29.5 of that you see a gigantic click-through
05:27.3 05:30.9 rate jump at the very end and let's say
05:29.5 05:32.5 that you're actually selling shorts and
05:30.9 05:36.0 you want to find more brands in the
05:32.5 05:37.4 actual shorts space where you can target
05:36.0 05:38.9 those individuals and see exactly what
05:37.4 05:40.4 types of ads they're creating you would
05:38.9 05:41.5 simply just type in the keyword shorts
05:40.4 05:43.9 and you're gonna see ads that are
05:41.5 05:46.4 literally highlighting more shorts there
05:43.9 05:47.8 you go another video from fabletics
05:46.4 05:50.1 same format
05:47.8 05:52.8 same exact format they're using they
05:50.1 05:55.8 know that this actual format of ad works
05:52.8 05:57.6 and 6k likes 58 comments 60 shares and
05:55.8 05:59.7 their caption is your new favorite
05:57.6 06:01.4 shorts get 2 for 24. it's one line it
05:59.7 06:03.4 fits in the caption perfectly you can
06:01.4 06:05.4 see that line from the actual you know
06:03.4 06:07.4 tik tok ad without having to actually
06:05.4 06:09.0 have more techs running off and they
06:07.4 06:10.6 covered the exact same format around the
06:09.0 06:12.4 same amount of seconds as well with a
06:10.6 06:14.0 huge click-through rate at the very end
06:12.4 06:16.1 and you can see
06:14.0 06:18.2 other brands as well and here's chubbies
06:16.1 06:19.2 here's a good example of a bad
06:18.2 06:20.9 click-through rate because it's
06:19.2 06:22.2 throughout the entire video it's more of
06:20.9 06:23.8 a
06:22.2 06:25.7 awareness-style video they led with
06:23.8 06:27.0 their logos so there's clicks but
06:25.7 06:28.2 they're not necessarily equating to
06:27.0 06:29.9 cells in the back end there's low
06:28.2 06:31.0 engagement volume so you certainly know
06:29.9 06:33.8 that this ad isn't going to be one
06:31.0 06:35.8 that's of a high conversion
06:33.8 06:37.8 so when you're using the top ads tool
06:35.8 06:40.6 you can search for brands you can
06:37.8 06:42.2 actually search for keywords of
06:40.6 06:44.2 individuals and brands that you want to
06:42.2 06:45.7 actually find if you're selling you know
06:44.2 06:46.9 apparel you could actually type in the
06:45.7 06:48.1 specific apparel items that you're
06:46.9 06:50.1 selling to see if those are ads if
06:48.1 06:52.3 you're selling you know actual
06:50.1 06:53.8 cosmetics type in the type of cosmetic
06:52.3 06:56.1 item that you want to search for this is
06:53.8 06:58.2 going to allow you to actually find
06:56.1 07:00.2 brands that are running ads and that are
06:58.2 07:01.8 actually having top ads in the actual
07:00.2 07:03.0 showcase here
07:01.8 07:04.6 let's say that you're in the food and
07:03.0 07:06.5 beverage space and you're looking for
07:04.6 07:08.6 conversions click on food and beverage
07:06.5 07:10.0 and you can see you know actual brands
07:08.6 07:11.9 that are doing well in the food and
07:10.0 07:13.8 beverage space and we can see here's
07:11.9 07:15.0 daily harvest around the 40-second mark
07:13.8 07:16.4 as well they have click-through rates
07:15.0 07:17.7 throughout the whole video
07:16.4 07:19.0 but the massive click-through rate is
07:17.7 07:20.9 the one that we're paying attention to
07:19.0 07:23.2 at the very end here's their offer use
07:20.9 07:25.4 code tiktok 40 for up to 40 dollars
07:23.2 07:27.1 off you know this ad is driving a lot of
07:25.4 07:28.6 good conversions because it has a lot of
07:27.1 07:30.2 engagements and it has a very strong
07:28.6 07:32.0 click-through rate at the end from
07:30.2 07:34.6 experience this is a good indicator that
07:32.0 07:37.6 it's likely getting sales so
07:34.6 07:39.4 go ahead and use this tool to identify
07:37.6 07:41.5 the top converting ads so that way you
07:39.4 07:43.2 can be successful as well now once
07:41.5 07:44.7 you've found some high performing ads
07:43.2 07:47.2 and you want to create content around
07:44.7 07:48.8 those exact videos go ahead and check
07:47.2 07:50.8 out this video i hand picked for you
07:48.8 07:52.5 going over the exact creative styles
07:50.8 07:54.8 that you can use with your tik tok ads
07:52.5 07:56.0 to be successful as well so go ahead and
07:54.8 07:58.6 click this link and i'll see you inside
07:56.0 08:00.1 our next video cheers and bye y'all hey
07:58.6 08:01.7 if you made it to the end of this video
08:00.1 08:03.4 then i know you're an ambitious learner
08:01.7 08:04.9 and you're looking for more so go ahead
08:03.4 08:07.4 and click this video here i hand
08:04.9 08:10.6 selected it for you

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