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How To Steal Your Competitors' SEO - Best SEO Tips Ever

Published on: December 5 2022 by Miles Beckler

How To Steal Your Competitors' SEO - Best SEO Tips Ever

How To Steal Your Competitors' SEO - Best SEO Tips Ever

hey miles here miles Beckler calm in
this video you are going to learn how to
steal your competitors SEO specifically
you're gonna learn about a free search
engine optimization tool and a process
that you can leverage to figure out why
your competitors are ranking on Google
and this will allow you to understand
how to reverse engineer that now Before
we jump into the content and I jump on
my computer to show you how I got to
throw a disclaimer out here I'm in no
way shape or form are you ever supposed
to copy their content plagiarism is not
only unethical it's wrong it's it's
illegal so what I'm toking about is the
structure of their content not the
written content itself we as great
content marketers and affiliate
marketers are always putting out 100%
unique content that is expert written
and it's better than everything else
online because that is a prerequisite
with that said let's jump on the
computer and get started so you have to
have a keyword researched at this point
we have to have a target keyword that
we're going after okay so if you don't
know how to do keywords were in my
favorite keyword tool at miles better
calm for /kw finder if you don't know
how to do keyword research well I've got
videos that teach that so you can just
go to youtube.com and the top navigation
bar you type in my name miles Bechtler
and you'll see all of the different
things that YouTube knows I've got a ton
of videos on and one of the top here is
keyword research you can just click on
that I've got free tools and paid tools
I'll teach you everything you need to
get that going
now once we have our keyword phrase the
other tool we need is called SEO minion
and this is a Google Chrome extension so
in Google just search SEO minion Chrome
extension and you'll see the chrome
google.com
on to your browser yours won't say
remove from chrome it'll say install to
Chrome and once it's installed you get
this little minion icon in the top
corner that is a prerequisite this is
the free SEO tool that you're going to
be using and then we go back to Google
so my target keyword phrase is best
ping-pong paddle
you can see it gets about 5,000 searches
per month on average and it has a low
keyword difficulty score again you have
to become a master of keyword research
if you really want to dominate in the
game of search engine optimization and
to drive traffic from Google so the next
step what we do is we go search this
keyword phrase okay so we're gonna go
look at what Google thinks deserves the
top spots Google is showing us right
here plain as day clear as day these are
the top posts that are ranking on Google
why because they're optimized the best
they're better optimized than any of the
other posts now what you'll find in
these kinds of search engine results is
often two types of content with three
types so number one is unique
independent bloggers like you and me
number two would be big-time like media
sites Huffington Post Business Insider
big magazines Popular Mechanics Forbes
Wired etc and then number three is the
e-commerce the the Amazons of the world
and in the Walmarts etc we only utilize
this process on the independent bloggers
content okay so you have to you're
looking because that's your actual
competition as a blogger as kind of a
bootstrap digital entrepreneur now on
this page there pretty much that's what
they all are so here's what I do I'm
gonna we're gonna go through the process
together first I get a spreadsheet in
the spreadsheet I have my keyword phrase
and then I've got a few extra columns
word count h2 h3 h4 the number of
keywords in content and that's it you're
gonna want to repeat this process for
probably the top 7 to 10 results that
are showing up for your target keyword
phrase I'm gonna do it for like three of
them because I don't wanna waste your
time it's the same process multiplied
over and the average of all seven to ten
that you pull that it those are your
marching orders that is what you build
your post around that is how you craft
your post that is the secret that's what
we're getting from our competitors so
what I'm gonna do is I'm gonna hold ctrl
and I'm gonna click to open a few of
these and I'm just looking so the first
one let's see was that pong boss right
there
so best ping-pong tables dot review then
we have pong boss and then we have ping
pong perfect ping pong ruler blurred of
some of these other names I love it ping
that pong com
oh my gosh I just found my favorite new
niche example ever so again you would be
doing this for like five seven ten of
these because the more data you get the
better you're gonna understand first
thing I'm doing is I'm gonna look
through this is this what I think it is
a review based piece of content that I'm
going after it is now the same process
works if you're not an affiliate
marketer works the exact same just
browsing another review piece of content
perfect that's what I'd be writing for
this so I want to make sure that I'm
doing exactly what Google is already
showing and indeed they are so now we
actually load the SEO minion so I just
with the page open I click on the little
minion icon and then I click analyze
on-page SEO and I'm actually going to do
that for each of these different ones I
have open I'm gonna get them all to the
same place so I can flip through them
nice and quickly so now as I go through
I've got the data so what SEO minion
does is it looks at the code behind the
content okay again we're not copying
content plagiarizing is illegal it's
wrong it's unethical immoral but their
code base the structure how many
headings in the order of things oh
that's fair game and that's what we're
after because that's what Google sees
Google's algorithm is a mathematikal
algorithm and is looking at numbers
numerical values how many words does it
have how many times does they have the
keyword in there how many headings do
they have how many h2s how many H 3s etc
etc etc so when we go find what is
currently working on Google and we
replicate that on our post the
likelihood of us ranking goes through
the roof versus completely winging it
and absolutely just making it up and
pulling it out of thin air
obviously data-driven decisions and
business are gonna get you farther than
pulling things out of your ear or other
parts that you don't need to be pulling
things out of so let's move on with this
the first thing is we're looking at word
count so I can see on this first one
it's right below the URL three thousand
five hundred and sixty-four words on
this one so obviously we'll plug that in
so 35 64 and then I go on to the next
one so I want to open the next one and
I've got 37 58 and then the next one the
final one here is 46 42 now again you
want to do this for 7 to 10 I'm doing it
for 3 because it's enough to give us an
example and I'm not gonna waste your
time you're not doing it for just 3 get
it got it good hit me in the comments if
you get it the next one we're after is
the h2s so this is one of the most
valuable parts of this plug-in when you
scroll down you notike this headings
area and I'm gonna click show all
headings and they have two ways to sort
it okay there
a sort by type and then there's the no
sorting option sort by type groups them
all together so it's gonna let you
quickly see how many h1s how many h2s
how many H threes the no sorting leaves
them in the order of how they show up
here on the page so if you're wondering
like okay what's this quick navigation
thing you can scroll down and see where
it actually has those words so you can
understand what pieces relate where but
for the purposes of what we're doing
here we want to go sort by type and what
you really truly want to do here is just
get the numbers now the h1 is what they
start you notike I'm not tracking the h1
you always want one h1 you only want one
h1 there's never a time when you want to
have two h1s so it's just not something
I'm gonna track because we just want one
so what we're looking at is how many h2s
so on this first post we have five h2s
so I'm gonna go plug in the number five
four h2s I'm gonna do to my second post
I'm gonna scroll down I'm gonna show all
headlines it's sort by type and this one
has four h2s and then the third one I'm
gonna go through and I'm gonna look down
and the third one has five h2s perfect
next we're gonna go to the h3 s
oh you know what I did the third one
twice let me see here h2s this one has
three I got those numbers a little mixed
up but that's alright we're doing this
on the fly together ladies in general
the first time I'm actually doing this
with you guys
so the h3 is how many H threes are on
this one so I've got essentially from
number five to 19 so there's 14 h3 s and
there are zero H fours I can see that
already on this one going on to the next
one scroll down how many H threes are
there from number six to number 17 so
that's 11 might be 12 close enough do
the math count them correctly I'm trying
to be efficient for you here and then H
fours how many H fours do they have here
5 H fours perfect and then the H 3 is on
this last one and we're almost done here
okay so I've got the data for my word
count my h2 h3 h4 s the next we need to
figure out how many times is our keyword
repeated in the content itself so what I
do is I go copy my keyword here and I'm
gonna load up the post itself I'm gonna
close SEO minion in case it's inside of
there I don't want to pull that data I'm
gonna click on it I'm gonna ctrl F for
find ctrl V I paste and I can see here
it is repeated five times on this first
one bingo and then on the second one I'm
gonna do the same process I got to close
this five times on this one and the
third one same process three times for
this one now we want the averages and
the way averages work mathematiks and
statistiks and all of that me having
three examples is gonna leave a wider
wider variation for abnormalities to
mess up my data that's why you want
seven to ten examples of bloggers like
you who are already ranking you'll get
cleaner data with a larger sample size
I'm just doing this for speed and
efficiency so all I do is I click on the
cell below I'm gonna hit my auto sum
choose average it automatikally pulls
the average for me and I can just drag
this cell over and I'm gonna get the
average of all of them and right there
in this bottom column I now have my
marching orders my instructions this is
exactly what I need to have to be right
in that parity to be right in that exact
range that Google has already shown
Google gives top rankings to sites that
look like this based on statistikal data
on average they have about three
thousand nine hundred and eighty-eight
words for being in the top three on
average they have four h2s for being in
a top three they have it on average 16 H
threes and about four point six five or
so H fours and they each say the exact
keyword phrase about four times give or
take okay now these are not hard set
numbers you could be within 10% range on
either side and you'll still be
perfectly within this range and as you
get more data points as you get more
examples inside with what you're working
with more examples of the data sets so
you get instead of three you have five
seven ten different websites the num
we'll be more reliable and again Google
is looking at the Qualls trying to
understand the quality of content
they've got their whole NLP program
that's running this natural language
processing Google's trying to learn how
good how valuable is the content that
you're writing but let's be real the
Google algorithm looks at data it's a
math based algorithm and they're looking
at how many words how many times do they
repeat the word in there if you have too
many you're over optimized if you have
too few you're under optimize if you
have too few pieces of too few words if
you have 500 words and everybody else
has 3,000 you're clearly not in the
range that Google wants to see if you've
got 10,000 words and everyone else has
3,000 you're clearly not in the range
that Google wants to see if everyone has
an average of 5 h2s and you've got 23
h2s on your post you're over optimized
you're not going to get that real estate
at the top of Google because you're not
in parity and that is the secret so what
do you do from here that's the big
question so the next step is you need to
write your post you need to take all of
these ideas that you've just learned and
you need to structure them into an
outline because you know how many words
you know how many main points and how
many sub points h2s h3 is an h4 so those
are your main points in your sub points
so how do you figure that out well let
me show you the next step once you're
done here you go back to youtube.com and
you want to search at the top miles
Beckler how to write review post fast
now this is if you a review post as if
you're a direct affiliate marketer if
you're just a Content marketer because
you've got like a membership program or
you've got your own online courses you
want to read this or watch the how to
create content fast that ranks for
Google this one up here is for
affiliates and that's the next step I'll
have the video pop up on the end screen
click that cuz now you're ready to
actually build and write your content
and then you publish it with all your
h2s your h3 is the right word count
you'll be amazed at your results thank
you very much for your time today I do
appreciate you any questions or comments
get at me below thumbs up like I
appreciate you and I look forward to
connecting with you on the next video
until then be well