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how to target shopify users with facebook ads

Published on: July 6 2023 by pipiads

Hey, I don't look too great, but I wanted to record this quick video on how to do some audience research/customer research when advertising on Facebook. This goes for e-commerce, local lead generation, online marketing, and just about everything.

I'm going to do an example for the e-commerce niche, and the product I'm going to select is wine. If you're selling anything related to wine, you can go to Audience Insights on the Facebook Ads Manager.

Now, you just click the three arrows and look for Audience Insights, or it may already be there. This tool gives you some really useful data that you can use to target your audience more effectively.

Here's how you can use Audience Insights to do customer research for your wine product:

1. Go to Location and select United States.

2. Choose an age range and gender. For this example, we'll go with 25-65 years old and women.

3. Under Interests, type in wine. This will show you the demographics of people who like wine on Facebook.

4. You can also search for specific wine brands or manufacturers. For this example, we'll search for the top 10 wine brands and add them to our list.

5. Look for other pages that people who like wine also like. This can give you more ideas for targeting your audience.

6. Use the information you gather to create a targeted Facebook ad campaign that will reach the right audience.

In conclusion, customer research is essential for effective Facebook advertising. Use Audience Insights to gather information about your target audience, and use that information to create a targeted ad campaign that will convert.

How To Find The Best Audiences To Target On Facebook Ads - Shopify Tutorial


1. Who are the authority figures, influencers, and big brands in your niche?

- Conduct a Google search for the biggest brands in the niche.

- Add about 4-5 answers for each question to broaden the search and find more potential viewers related to the niche.

2. What books, magazines, and websites does your audience engage with?

- Conduct a Google search for books, magazines, and websites related to the niche.

- Add the most popular titles and websites to the spreadsheet.

3. What types of events does the audience attend?

- Conduct a Google search for popular events related to the niche.

- Add the most popular events that dog lovers attend or have a general interest in to the spreadsheet.

4. What other relevant products does your audience use?

- Conduct a Google search for popular products related to the niche.

- Add the most popular categories and products to the spreadsheet, such as dog food, toys, healthcare, and clothing.

Targeting FB Ads in 2018 | How to Target for Dropshipping/eCommerce

Hey guys, it's your boy Jordan and I'm back with another e-commerce video. Today, I want to talk about targeting audiences on Facebook, which is something a lot of people struggle with. I have a system for this that has worked really well for me and I want to share it with you. So, let's jump right into it.

- Targeting audiences on Facebook can be difficult for many people

- I have a system that has worked well for me and I want to share it with you

Why Broad Targeting is Good:

- Facebook's platform is very smart and will show your ad to the right people

- Cheaper costs, link clicks, impressions, and CPMs

- Bigger reach and scalability

How to Find Broad Audiences:

- Use the suggestions tool on Facebook

- Think of all angles of your product and find the biggest audiences in each angle

- Repeat for each angle to find multiple audiences

Example with USB Juicer:

- Runners are a good angle for this product

- Use the suggestions tool to find related audiences to runners

- Create multiple ad sets with different audiences, but keep other parameters constant

- Don't overcomplicate targeting audiences on Facebook

- Think of all angles for your product and find the biggest audiences for each

- Use the suggestions tool and create multiple ad sets to test different audiences

- Trust Facebook's platform to show your ad to the right people and focus on creating a good offer and setting up a quality store.

How to Set up Facebook Ads to ONLY Target Buyers

Targeting Only Buyers on Facebook: A Quick Guide

Facebook ads have become a popular tool for businesses to advertise their products or services. However, not all Facebook ads bring in valuable customers, making it important to know how to target only buyers on Facebook. In this article, we will discuss the key steps to follow when setting up a Facebook ad campaign to target high-value customers.

Step 1: Select Conversions as Your Objective

- When creating a new ad campaign, select conversions as your objective

- This is important if you want to get purchases on your course or product

Step 2: Choose Purchase as Your Conversion Event

- Choose purchase as your conversion event to set your ads up to select the highest value customers

- This is the key step to finding the highest value customers

Step 3: Unselect Detailed Targeting Expansion

- Unselecting detailed targeting expansion will allow Facebook to find their own people

- This will avoid throwing away money on cold targeting

Step 4: Narrow Down Your Audience

- Select a specific interest group, such as home improvement, and narrow it down to engaged shoppers

- This will broadcast your ad to people interested in home improvement and who are also engaged shoppers

Following these steps will help you target only buyers on Facebook and find high-value customers for your product or service. Always remember to select conversions, choose purchase as your conversion event, unselect detailed targeting expansion, and narrow down your audience to engaged shoppers. By following these steps, you can make your Facebook ads profitable and achieve success in your business.

Best Targeting Method For Facebook Ads In 2020 | Shopify Dropshipping | Facebook Ads

So, you've found a winning product but have no idea how to target your audience on Facebook ads. Well, my name is Sagar and in this video, I will share with you my strategy on how to target people on Facebook ads and how it has made me over a million dollars in revenue in the last nine months on just one single store. I'm making this video so you can learn from my experience and replicate this exact strategy in your business.


- Select the Conversions option when creating a new campaign.

- Name your product and run it one ad set at a time.

- Use 10 different ad sets, each with different interests.

- Use the winning product hashtag to pixel and select Purchase for the event.

- Target people worldwide but exclude countries that are considered bad traffic countries.

- Keep the audience between 100K to 60-70 million.

- Stick to Facebook and Instagram feed for ad placements.

- Use a $5 budget for each ad set when testing.

- Start the ads the next day in the morning.

- Leave the age open and select English for language.

- Use the name of the product for detail targeting.

- Duplicate the ad set nine more times and change only the interest.

- Use the Aliexpress suppliers' search terms to find more interests.

- Narrow the audience by using the engaged shopper feature if needed.

Using this strategy, I have been able to target people effectively on Facebook and generate a lot of revenue. By following the steps mentioned above, you too can find your winning product and start making dropship money every single month. Remember, the key is to focus on the ad creative and avoid wasting money on social proof. Use the winning product hashtag to pixel and let Facebook do the heavy lifting. Happy targeting!

How I Target BUYERS On Facebook | Shopify Facebook Ads Tutorial

Facebook Ads: Targeting the Right Audience

In this video, we will discuss the most common questions people have when it comes to targeting audiences on Facebook ads. We will cover what audience size to target and how many interests to include. We believe it's quality over quantity when it comes to audience size, and targeting the right interests will give you better results.

Flex Targeting:

- Flex targeting helps eliminate people who are not interested in your product

- Select multiple interests in your niche to target those who are most passionate

- The more interests you target, the higher the quality of your audience


- Start with the biggest interest and work your way down

- Use suggestions to find interests related to your niche

- Narrow down your audience size to target those who are most interested

By targeting the right audience on Facebook ads, you can increase your conversion rate and get better results. Flex targeting and finding the right interests are crucial to getting the most out of your ad campaigns. Remember, it's quality over quantity when it comes to audience size.

My Exact Facebook Ads Targeting | Shopify 2020 (Step by Step)

In this video, the speaker is going to show step-by-step Facebook Ads targeting strategy for Shopify dropshipping store in 2019. This is a strategy that is not widely used, and the speaker is willing to pay $50 to anyone who can prove otherwise. The strategy involves utilizing Shopify's coupon tool to create discount codes, and then using Facebook Ads to target specific audiences.

- The speaker introduces the video and the topic of Facebook Ads targeting strategy for Shopify dropshipping stores.

Step-by-Step Strategy:

1. Create a discount code on Shopify using the coupon tool.

2. Go to Facebook Ads Manager and select Traffic as the campaign objective.

3. Choose the location of the target audience, including specific countries and regions.

4. Use interests and brands to narrow down the target audience.

5. Exclude people who have shown interest in e-commerce or Tai Lopez.

6. Set a budget and end date for the campaign.

7. Use a single image in the ad with a clear and concise message.

Additional Tips:

- Target specific countries with regular shipping times.

- Use English as the language to narrow down the audience.

- Use specific interests and brands to target a more specific audience.

- Use an end date for the campaign to avoid overspending.

- The speaker emphasizes the importance of using a targeted approach to Facebook Ads and encourages viewers to join their mastermind group for more information.

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