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How to Use Audience Optimization with Preferred Audience on Facebook

Published on: December 15 2022 by Michelle Pescosolido

As a Facebook page owner or marketer, it's important to use the right targeting tools to reach your desired audience. One of these tools is audience optimization, which allows you to narrow down your audience based on their interests, behaviors, and demographics. In this article, we'll explore how to use audience optimization with preferred audience on Facebook.

What is audience optimization?

Audience optimization is a feature on Facebook that lets you customize your content to reach specific groups of people. It uses signals like age, gender, interests, and location to deliver your posts to the most relevant audience.

What is preferred audience?

Preferred audience is a sub-feature of audience optimization that allows you to specify who your content is for. It lets you select a specific audience based on their interests and demographics. This ensures that your content is delivered to the people who are most likely to engage with it.

How to use audience optimization with preferred audience:

1. Go to your Facebook page and create a new post.

2. Click on the target audience icon (located at the bottom left of the post box).

3. Select preferred audience from the dropdown menu.

4. Choose the interests and demographics that best represent your target audience.

5. Save your preferences and publish your post.

Tips for using audience optimization with preferred audience:

- Use audience insights to learn more about your target audience's interests and behaviors.

- Test different combinations of interests and demographics to see what works best.

- Monitor your engagement metrics to see if your content is resonating with your preferred audience.

- Consider creating different versions of your content for different preferred audiences.

Using audience optimization with preferred audience on Facebook can help you reach the right people with your content. By customizing your posts to specific interests and demographics, you can increase your engagement and build a stronger connection with your audience. Give it a try and see how it works for your business or brand!

How to Use Audience Optimization with Preferred Audience on Facebook

Audience Optimization on Facebook Fan Pages

Michelle Pasko explains a new feature that is available on Facebook fan pages, which is audience optimization. This feature allows the user to post a status update and target specific audiences without spending extra money on Facebook advertising.

How to Use Audience Optimization:

1. Turn on audience optimization in the general section of settings on your fan page if you have less than 5,000 fans.

2. Click on the preferred audience icon when creating a status update to choose specific interests or industries to target.

3. Use audience restrictions to limit who can see the post based on age, gender, location, and language.

4. Monitor the post's engagement in the insights panel to see which audiences are most engaged and adjust future posts accordingly.

Benefits of Audience Optimization:

1. Allows for targeted messaging to specific audiences.

2. Improves engagement and reach of posts.

3. Provides valuable data for future audience targeting.

Audience optimization is a valuable feature for Facebook fan page users to improve their reach and engagement on the platform. By targeting specific interests and industries, users can create more effective messaging and increase engagement with their audience.

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