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how to use google display ads

Published on: June 29 2023 by pipiads

In this video, we will be discussing how to create Google Display Ads for your business.

What are Google Display Ads?

Google Display Ads are image-based advertisements that can be placed on the Google Display Partner Network, which are websites that have partnered with Google to sell advertising space.

Benefits of Display Ads:

- They are great for raising brand awareness or promoting events or businesses to specific geographies.

- They capture customers at the top of the sales funnel, making them aware that your business exists.

Limitations of Display Ads:

- They are not very effective at generating sales or leads as the quality of traffic is lower since the audience was not specifically searching for your product or service.

- For sales or leads, it is better to run a search and shopping campaign alongside your display ads.

Creating Google Display Ads:

1. Create a new campaign in expert mode and select the website traffic objective and display campaign type.

2. Set your location targeting to the geography of your choice.

3. Select your bidding strategy as manual cost per click and set your bid at a reasonable rate.

4. Create your responsive display ad by uploading images, adding headlines, descriptions, and a business name.

5. Preview your ad and create it.

Google Display Ads can be an effective way to raise brand awareness and promote events or businesses to specific geographies. However, they are not as effective at generating sales or leads. By following the steps outlined in this video, you can create effective Google Display Ads for your business.

Google Display Ads Tutorial (Made In 2022 for 2022) - Step-By-Step for Beginners

How to Create Google Display Ads in 2022

In this article, we will guide you on how to create Google Display Ads from start to finish for the year 2022. Google Display Ads are an effective way to promote your product or service on different websites. Follow the steps below and create your own Google Display Ads today!

Step-by-Step Guide:

1. Go to ads.google.com and sign in or create a new account if you don't have one.

2. Click on Campaigns and create a new campaign by clicking on the plus sign.

3. Select Website traffic and then select Display to show your ads on different websites.

4. Choose Standard Display campaign and enter your website URL.

5. Enter the campaign name and click continue.

6. Select the location where you want to promote your product or service.

7. Select the language in which you want to show your ads.

8. Click on More Settings and customize your ad schedule and devices.

9. Set your daily budget and bid amount.

10. Select Manual CPC bidding to pay per click.

11. Add targeting by selecting Audience Segments, Demographics, or Content Targeting.

12. Use the Browse option to target people based on their interests, habits, and life events.

13. Use the Search option to target people based on specific keywords.

14. Set up your targeting preferences and click done.


- Start with a low budget and bid amount to test the waters.

- Choose high-quality traffic countries for better results.

- Create custom segments to target specific audiences.

- Use different targeting options to maximize your reach.

Creating Google Display Ads is easy and effective with the right steps. Follow the above guide to create your own ads and reach your target audience on different websites. Happy advertising!

How to Optimise a Google Ads Display Campaign & Get Sales

- Not seeing conversions in Google ads display campaign within first seven days

- Problem: campaign set up incorrectly and wrong optimization methods used

- Display campaigns can be profitable if set up and optimized correctly

- Display campaigns can help find new audiences at top of the funnel

Benefits of Structuring Display Campaigns:

- Break into different ad groups targeting different audiences

- Affinity ad group targets audiences related to target product

- Similar audiences ad group targets audiences similar to website visitors and converters

- Previous converters and cart abandoners ad group retargets products to those who have started checkout process but not completed it

- Traditional remarketing ad group targets those who have previously visited website

- Helps see which audiences are more profitable for campaign

Optimizing Display Campaigns:

- Run split tests for display images, ad headlines, and descriptions

- Filter out where ads are showing to focus spending on websites and apps with high click through ratio and conversion rate

- Go to See where your ads are showing section in display campaign

- Review data based on impressions, clicks, and conversions

- Exclude websites and apps with high impressions but no conversions

- Focus spending on websites and apps with high click through ratio and conversion rate

- Setting up and optimizing Google ads display campaigns correctly can lead to profitability

- Use different ad groups to target different audiences

- Filter out where ads are showing to focus spending on profitable websites and apps

- Download the free Google ads display campaign setup guide for step-by-step instructions on setting up campaigns correctly.

How To Set Up Google Ads Display Campaigns [Secret Structure Used by Top Companies]

Setting Up a Successful Google Ads Display Campaign

Setting up a display campaign in Google Ads is essential to ensure that your budget is not wasted on poor performing campaigns. However, the biggest issue with Google Ads display campaigns is that they are often set up as an afterthought, with no real strategy or thought put into how to structure the campaign for success.

Why Wait to Start a Display Campaign:

Google Ads display campaigns work differently than search campaigns, and they require a different approach. Unlike search campaigns, display ads are not triggered by a specific keyword search term. This means that when someone sees your Google display ad, they may not be in the exact buying mode or decision process to decide whether they want your product or service. Therefore, it is essential to wait until you have had a successful search campaign running for at least 30 days before starting a display campaign.

Campaign Structure:

To structure your Google Ads display campaign for success, you should have separate ad groups within your campaign that target different audience groupings. This allows you to quickly see which groupings of audiences are successful and profitable and which ones are not.

Steps to Setting Up a Display Campaign:

1. Click on New Campaign and select your objective (sales or leads)

2. Add your business website and campaign name

3. Select the locations you want to target

4. Set your ad schedule and start/end dates

5. Set your daily budget and conversion settings

Campaign Structure:

1. Affinity targeting audiences

2. Remarketing audiences

3. Similar audiences

By setting up your Google Ads display campaign in the right way, you can ensure that your business gets extra results. Remember to wait until you have had a successful search campaign running for at least 30 days before starting a display campaign, and structure your campaign with separate ad groups targeting different audience groupings. With these steps, you can achieve profitable results with your Google Ads display campaign.

12 Google Display Ads Best Practices and Strategies

12 Best Practices for Google Display Ads

In this video tutorial, we will be discussing 12 Google display ads best practices and strategies that you can incorporate in your own campaigns.

1. Conversion Tracking and Smart Bidding:

- Use conversion tracking to track key performance indicators.

- Incorporate value if possible.

- Use smart bidding strategies to optimize for conversions.

2. Target Your Data Segments:

- Create different data segments for website visitors, app users, and YouTube users.

- Target remarketing audiences to improve return on ad spend.

- Use different data segments to create similar segments for better targeting.

3. Target Other Segments:

- Use similar segments and custom segments for better targeting.

- Avoid broad targeting like affinity segments.

- Use in-market segments for people in the market to purchase something.

4. Incorporate Demographics Targeting:

- Target specific demographics like age, gender, household income, and parental status.

- Use demographic targeting to reach your ideal customer.

5. Enable Optimized Targeting:

- Use different audience segments, landing pages, and ads to drive more conversions.

- Turn on optimized targeting to find more people likely to convert.

6. Use Dynamic Remarketing:

- Target people who have visited specific pages on your website.

- Use Dynamic ads to show personalized ads based on products or services.

7. Use Responsive Display Ads:

- Use responsive display ads to show different ad formats and sizes on different websites.

- Optimize for higher click-through rates.

8. Use Eye-Catching Visuals:

- Use visually appealing images or videos to grab attention.

- Use high-quality images or videos to convey your message.

9. Use Clear and Concise Messaging:

- Use clear and concise messaging to convey your message.

- Use a call-to-action to encourage clicks.

10. Test Different Ad Formats and Sizes:

- Test different ad formats and sizes to see what works best.

- Use responsive display ads to automatically show different formats and sizes.

11. Use Ad Scheduling:

- Use ad scheduling to show your ads at specific times of the day or days of the week.

- Use ad scheduling to reach your target audience when they are most active.

12. Monitor and Optimize Campaigns:

- Monitor your campaigns regularly to see what's working and what's not.

- Optimize your campaigns for better performance.

Incorporating these 12 best practices and strategies into your Google display ads campaigns can help you improve your targeting, increase your conversions, and get better results overall.

Google Display Network basics EXPLAINED in under 5 minutes

If you've seen an ad like this when surfing the web, you've likely interacted with the Google Display Network. But what is the Google Display Network and how can you use it for your business's digital ads? Keep reading to find out.

The Google Display Network is a vast network of websites and apps that can show your display ads to your target audience. Display ads are visual ads that usually contain your business's logo, photos, text, or even an animation. But why use the Google Display Network?

Benefits of Using Google Display Network:

1. Reach a lot of potential customers - The Google Display Network includes over 2 million sites and other locations where your display ads can appear.

2. Audience targeting - You have different options to get your ads in front of people with the right interests and intent. Your ads will show up in front of people who fit into your target audience, like a virtual billboard.

3. Creative opportunities - Because these ads are visual and not just text-based like search ads, you have so much opportunity to get creative and make your ad pop.

Google Display Network vs. Google Search Network:

Google has two different ad networks - the Display Network and the search network. While the Display Network focuses on visual ads, the search network focuses on text-based ads. Display ads will show up on other Google properties like YouTube and Gmail and in its network of websites.

Audience Targeting Methods:

There are several audience targeting methods, including affinity audience, in-market audience, remarketing, and demographics targeting. You can choose which method fits your business's goals and create your display ads accordingly.

Creating Google Display Ads:

You can create display ads in your Google Ads account. You can upload your own designs or enter your information for a responsive display ad, which will change to fit the space available. When designing your responsive display ad, you'll upload elements like your logo, images related to your brand, videos, and add headlines, descriptions, and more.

Cost of Google Display Network:

The cost of the Google Display Network can vary depending on how much you want to spend, who you're targeting, and the industry you're in. But you can set a budget that works just for you. The cost can also change if you decide to partner with a digital marketing agency.

The Google Display Network is an excellent opportunity for businesses to reach their target audience and showcase their brand creatively. With a wide range of audience targeting methods and creative opportunities, businesses can customize their ads to fit their goals and budget. So, don't hesitate to contact a digital marketing agency and start growing your business with the Google Display Network.

Google Ads Tutorials: Building successful Display campaigns

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Features of Google reCAPTCHA:

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